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The Indian paint industry has been growing at 15% annually and is estimated to be worth Rs. 21,000 crores. However, India's per capita consumption of paint is only 1.5kg compared to the global average of 15kg. The industry was initiated in 1902 by Shalimar Paints and has grown steadily since liberalization in the 1990s. The paint industry is segmented into decorative paints used domestically and industrial paints used in automotive, engineering and other industries. Major players in the Indian market distribute paints through regional warehouses and dealers to reach customers.

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bhanu sharma
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54 views13 pages

For Bee

The Indian paint industry has been growing at 15% annually and is estimated to be worth Rs. 21,000 crores. However, India's per capita consumption of paint is only 1.5kg compared to the global average of 15kg. The industry was initiated in 1902 by Shalimar Paints and has grown steadily since liberalization in the 1990s. The paint industry is segmented into decorative paints used domestically and industrial paints used in automotive, engineering and other industries. Major players in the Indian market distribute paints through regional warehouses and dealers to reach customers.

Uploaded by

bhanu sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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INDIAN PAINT INDUSTRY

Presented By:
Bhanu Sharma
INTRODUCTION

 The Indian Paint Industry has been growing at a rate of near


about 15% for the past few years.

 The industry is estimated at around Rs. 21000 Cr.

Made by:Bhanu Sharma


 The per capita consumption in India is 1.5kgs p.a., as compared to
the global average of 15kgs p.a.

Made by:Bhanu Sharma


HISTORY OF PAINTS
 The Indian Paint Industry was initiated in 1902, when Shalimar
Paints set-up its first factory in Kolkata.

 After liberalization, as the excise duties got drastically reduced


(from 40% to 16%), the industry recorded a healthy growth of
12-13% annually.

Made by:Bhanu Sharma


SEGMENTATION OF PAINT INDUSTRY
Indian Paint
Industry

Decorative Industrial

Emulsions Distemper Automobiles Marine


Paints
& others
Generally Mainly
in Cities Villages

Made by:Bhanu Sharma


MARKET SEGMENTATION

Industrial: Three main segments of the industrial sector include


automotive coatings, powder coatings and protective coatings.
 User industries for industrial paints include automobiles
engineering and consumer durables.
 The industrial paints segment is far more technology intensive
than the decorative segment.

Made by:Bhanu Sharma


MAJOR PLAYERS IN INDIAN PAINT
INDUSTRY

Made by:Bhanu Sharma


Decorative Paints

Interior Paints Exterior Paints

Emulsion
Wall
-Emulsion Textured
-Distemper
Cement

Metal
-Enamel

Wood
Made by:Bhanu Sharma
Made by:Bhanu Sharma
COMPONENTS OF PAINTS
Raw Materials: On an average, raw materials constitute 56% of
the total expenditure in paint companies.

 Titanium dioxide is one of the major raw materials and price


fluctuations in its cost have direct and substantial impact on the
cost of production.
 Crude oil derivatives are the other major raw materials and
have similar impact.

Made by:Bhanu Sharma


DISTRIBUTION PROCESS OF PAINTS
Paint Manufactures

Regional Warehouses

Company Dealer

Customers

Made by:Bhanu Sharma


NEW CONCEPTS OF PAINTS

 Multi coloured room concept.


 Lead free colour.

Made by:Bhanu Sharma


Made by:Bhanu Sharma

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