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Iip 1

The document is an internship proposal from T. Sai Praval to complete a 9-week internship with Britannia Industries in Hyderabad, India. The scope of work involves mapping new retail outlets in Hyderabad at the ward level and converting them to direct distribution for Britannia, as well as mapping existing delivery routes and realigning routes to incorporate the new outlets. The goal is to increase Britannia's direct coverage of outlets in Hyderabad from the current 19,000 outlets to include an additional 5,000-10,000 outlets.

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242 views2 pages

Iip 1

The document is an internship proposal from T. Sai Praval to complete a 9-week internship with Britannia Industries in Hyderabad, India. The scope of work involves mapping new retail outlets in Hyderabad at the ward level and converting them to direct distribution for Britannia, as well as mapping existing delivery routes and realigning routes to incorporate the new outlets. The goal is to increase Britannia's direct coverage of outlets in Hyderabad from the current 19,000 outlets to include an additional 5,000-10,000 outlets.

Uploaded by

Praval Sai
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Master of Business Administration

IIP PROPOSAL

Name of the Student: T. SAI PRAVAL

E-mail: [email protected]
[email protected]

Phone: +91 95504 17731

Area of Specialization: Operations Management

Project Title: Word Mapping & Route Realignment for Direct Outlet Expansion

Name of the Organization [With complete address]:

Britannia industries limited.


Prestige shantiketan, tower C, The Business Precinct, 16th&17th Floor, Whitefield
Main Road, Mahadevapura, Bengaluru, Karnataka 560048.

Name of the Industry Guide: HARSHAD SONI

Designation: Sales & Marketing Head

E-mail: [email protected]

Phone: +99819904851

Name of the Faculty Guide: Prof. R R Alluri

E-mail: [email protected]

Duration of the Internship:

Weeks: 9

Start Date: 25-05-2018

End Date: 25-07-2018


SCOPE OF WORK

Approximately there are 57700 outlets in Hyderabad Britannia is


covering around 51500 outlets which are indirect coverage the
direct coverage is 19000 outlets only
WORK 1 : Ward level mapping of new outlets and converting them to Britannia’s direct
distribution in Greater Hyderabad.

There is a substantial number of outlets in Hyderabad which are not serviced by


Britannia’s direct distribution and are being serviced by wholesalers in city. The primary
objective of the project is to increase the number of outlets covered directly by Britannia
thereby increasing the effective coverage. Therefore, the interns would be on the market
place for collecting data of the new outlets. They will be geo-tagging all the new outlets as
well by using Google My Maps application

WORK 2 : Mapping of the existing delivery routes of Britannia and route realignment of
all the delivery routes after new outlets are tagged onto the map in Greater Hyderabad.

The interns would be visiting the various distributer centers and mapping all the
existing distribution routes present. Once the new outlets are mapped the intern would be
realigning the delivery routes by breaking the existing ones and adding new outlets to it. The
final report should contain the old route map and the new delivery route map created by the
interns.

T. SAI PRAVAL (17010121056)

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