Marketing Case Challenge

Information Brochure
Rules at a glance:
Welcome to the ITC Interrobang Season 8 Case Challenge. You have taken the first step to what
promises to be an exciting journey into the world of ITC! This is your opportunity to experience
the thought process behind some of our world class brands and best practices. To participate in
the Case Challenge, go through the terms mentioned below and register with your Campus Point
of Contact (SPOC).

Eligibility – The Case Challenge is open to full time final year students of the flagship
management course in the following campuses:

Domain Campuses that can participate

Marketing FMS-D, IIM-B, IIM-C, IIM-I, IIM-L, IIM-K, IIFT-D, NMIMS-M, XLRI-J
(PGDBM)
Human Resources TISS-M (HRM&LR course), XLRI-J (PGDHRM course), SIBM-P,
(HR) SCMHRD-P
Supply Chain NITIE-M

Dates –
 Marketing Campuses: Registration for the case challenge to open on 01 August, 2018 and close
on 5th August, 2018, 10:00 PM.
 Final case solutions to be sent to ITC on or before 15h August, 2018, 06:00 PM.
Teams – Comprising maximum of 4 students and minimum of 2 students. No student may be a
member of more than 1 team.

Where to register? Register with your Campus Point of Contact (SPOC) giving names of your
team members, email IDs, mobile numbers and your team name before 10:00 PM on 5th August,
2018.

What to submit? A case analysis document addressing the expected outcome, comprising no
more than 6 pages of single spaced, 12-point font word document. The first page should comprise
of an executive summary of the case solution. The executive summary must be limited to one
page. 5 teams to be shortlisted from each campus. Top 2 teams to present to the ITC team on
campus.

Prizes - Campus Round Winner: Pre-Placement Interview (PPI) + Cash award of Rs. 1,00,000/- +
Wills Lifestyle Gift Vouchers worth Rs. 32,000/- + An exclusive Culinary Experience at one of ITC
Luxury Hotels; Runner–Up: Cash award of Rs. 50,000/- +Wills Lifestyle Gift Vouchers worth Rs.
24,000/-; Campus Finalists (remaining 3 teams): Wills Lifestyle Gift Vouchers worth Rs. 16,000/-.

Where to send in your entries? Send in your entries to the case challenge email IDs mentioned
against your campus below. All entries must be sent from your campus e-mail ID with the full
names, campus roll number, contact number and e-mail ID’s of all team members and the Team
Name. Subject Line of e-mail should mention “Interrobang Season 8 Marketing Case Solution -
<Team Name><(Campus Name)>”

Campus Email ID for Submission Campus Email ID for Submission

FMS-D [email protected] IIM-L [email protected]
IIFT-D [email protected] IIM-K [email protected]
IIM-C [email protected] NMIMS-M [email protected]
IIM-I [email protected] XLRI-J [email protected]
IIM-B [email protected]

Official Rules
1. General:
a. Before registering yourself for the ITC Interrobang Season 8 Case Challenge (hereinafter
called the "Contest"), you must read and accept these rules (hereinafter called the "Rules"),
in their entirety. By registering yourself, you accept without reservation, all the terms and
conditions of the Rules, and any changes that may be made in the Rules, by ITC from time
to time.
b. All decisions of ITC in relation to the ITC Interrobang Season 8 Case Challenge shall be
final and no queries or correspondence will be entertained in this regard.
c. The Contest is open to the campuses/institutes/universities mentioned in Annexure 1
hereto (hereinafter collectively referred to as the "Participants").
d. Participation in the Contest, shall not give rise to any contractual relations with ITC or
any of its subsidiaries (hereinafter referred to as the "ITC Group") and, in particular, shall
not constitute or give rise to an employment relationship between ITC and any student.
e. Plagiarism will result in disqualification.

2. Participation
a. Participation in the Contest is open to full time second year students registered for a Post
Graduate degree programme in the campuses listed in Annexure 1. Participants in this
Contest must be due to graduate in 2019.
b. Acceptance of the Rules by any member of the Student Team shall be deemed acceptance
by the Participant and by the other members of the Student Team.

3. Registration
a. The Student Teams from participating campuses must register themselves with the
identified Campus Point of Contact by 5th August, 2018, 10:00 PM (hereinafter referred to
as "the Registration"). Registration is a simple process – interested student teams must
email their team name, names of individual team members along with their email IDs,
 mobile nos., and campus roll numbers to the Campus Point of Contact (List of Campus
SPOCs in Annexure 2).
b. ITC reserves the right to verify the validity of the information provided by the Student
Teams at any time during the Contest and to request copies of the identity cards and/or
student cards issued by the concerned appropriate campus authority. Any incorrect or
false information provided by any Student/Student Team may result in disqualification
of the Student Team.
c. The registered Student Team must choose a team name (hereinafter called "the Team
Name"). This will be used in all subsequent communication in relation to the Contest. The
Team Name submitted during Registration cannot be subsequently modified.
d. ITC reserves the right to ask any Student Team to modify its Team Name, if ITC deems it
necessary to do so.
e. All the members of the Teams must provide a valid e-mail address at the time of
Registration.
f. Each Student Team shall consist of not more than 4 students and not less than 2 students,
all of whom are registered for a Masters / PG Diploma program with the same campus.
Each Student shall be a member of only one Student Team.
g. Any Student registering or found registered as part of more than one Student Team shall
cause the automatic disqualification of the concerned Student Team(s) of which he/she is
a student.
h. ITC reserves the right to refuse the participation of, or to disqualify any Student Team
and/or Participant from the Contest at any time. All decisions taken by ITC, including any
decision to refuse participation of or to disqualify any Student Team and/or Participant
from the Contest shall be final and binding on the Participants.
i. All Student Teams shall submit their Case Study analysis latest by the deadline dates and
time mentioned below:
 Marketing Campuses: Complete entries to be received by ITC on or before 15th August,
2018, 06:00 PM.

4. The Competition
a. ITC will make the cases available to the identified campuses. Cases may be the same or
different across campuses and will be decided at the sole discretion of ITC Limited.
b. Registered Teams will submit a case analysis document addressing the expected outcome,
comprising no more than 6 pages of single spaced, 12-point font word document. The first
page should comprise of an executive summary of the case solution. The executive
summary must be limited to one page.
c. There is no pre-determined structure to analyse the case. Participants are free to use any
format which best illustrates and provides convincing arguments for their idea.
 d. Wherever necessary, the Participants must make references to the sources of information
and data.
e. Case presentations will be judged based on identified criteria – the originality, creativity
and uniqueness of the idea will receive the highest weightage; the implementability,
sustainability and scalability of the idea; its fit with ITC’s vision and the manner in which
it can leverage ITC’s strengths; the thoroughness of research, analytics and economic logic
used to defend viability and execution of the idea.
f. Contact details of the SPOC will be made available on Facebook –
www.facebook.com/itchubnscope;
g. From amongst all the entries received in each participating campus, the top 5 entries will
be selected through preliminary screening by ITC. The top 2 entries will be provided the
opportunity to present their case analysis and ideas to the ITC team when it visits the
campus as part of Interrobang.
h. ITC’s judging panel will after assessing the quality of the presentations of the top 2 teams,
decide on the Winner and the Runner–Up in each campus.
5. Prizes
5 teams will be shortlisted from each campus. The top 2 teams from those shortlisted will get
the opportunity to present to the ITC team. The following prizes shall be awarded to the 5
campus finalists during the Campus Case Challenge Round:
Campus Round –
 Winner: Pre-Placement Interview (PPI) + Cash award of Rs. 1,00,000/-+ Wills Lifestyle
Gift Vouchers worth Rs. 32,000/- + An exclusive Culinary Experience at one of ITC
Luxury Hotels
 Runner – Up: Cash award of Rs. 50,000/- + Wills Lifestyle Gift Vouchers worth Rs
24,000/-
 Campus Round Finalists (remaining 3 teams): Wills Lifestyle Gift Vouchers worth Rs.
16,000/-
Every Participant and/or Student Team shall be fully responsible for the payment of any tax,
contribution or amount of any kind relating to the prizes awarded.

6. Additional Provisions
a. Participants in the Contest will have access to information concerning the activities,
operations, reports and employees of ITC, and companies in the ITC Group. Participants
shall use such information strictly for the purpose for which it is disclosed and shall not
misuse or exploit such information for any commercial or other gains. Any misuse of such
information may result in disqualification of the Student Team/ Participant from the
Contest, at the sole discretion of ITC. In the event of any such misuse of information, in
addition to disqualifying the concerned Student Team, ITC shall also be entitled to take
recourse to appropriate remedies, as advised.
b. ITC reserves the right to shorten, modify or cancel the Contest at any time, without
assigning any reason, especially in the event of bugs, viruses or unauthorised human
intervention that would bring into question the administration, the security or the proper
functioning of the Contest. ITC shall have no liability in the event of such shortening or
modification or cancellation, and neither the Participants nor the Student Teams shall be
entitled to make any claim against ITC in this regard.
c. ITC specifically reserves the right to waive/modify any of the Rules of the Challenge.
d. All intellectual property in the ITC Interrobang Season 8 Case Challenge, its concept,
content, appearance, logo and any other graphic element and its organisation are and shall
remain the sole property of ITC.
e. ITC intends to make use of the data and ideas emerging out of the Contest and for the
purpose shall acquire all right, title and interest in any intellectual property including
copyright and broadcasting rights in the Case analysis and ideas presented to ITC by the
Participants within the framework of their participation in the ITC Interrobang Season 8
Case Challenge, and the Participants shall procure and assign/ give such exclusive rights
to ITC, which accepts them. Such rights include all rights of reproduction, representation,
adaptation or translation associated with the Case studies (designs, slogans, models, etc),
for all media, including those which are not yet known at the time of the Contest, for any
purpose (including commercial, promotional or advertising) world-wide and without any
limitation in number until the end of the term of such rights.
f. No Intellectual Property Right arising out of the Contest shall vest or accrue in favour of
any Participant. No Participant shall use, assign, license any right in respect of the Case
Study, developed at the instance of ITC during this Contest to any third party. The
Participant shall be liable for any breach in this respect.
g. The Participants undertake, at the request and expense of ITC, to do all acts and execute
all documents which may be necessary to confirm the title of ITC to the intellectual
property rights in the Case studies and hereby irrevocably appoints ITC to do all such acts
and to sign all such documents as may be necessary to give ITC the full benefit of the
intellectual property rights.
h. Any resemblance or similarity between the Case analysis presented by the Students and
any products developed by ITC would be fortuitous. Since the Case studies are developed
on the basis of the ideas and the case studies provided by ITC and since a similar
development may be in progress, all the concepts presented by the Student Teams and/or
Students during the Contest may, in no event, be considered as having given rise to a real
development.
i. ITC is not responsible for the entry errors of details provided by the Student Teams, for
incorrect/invalid e-mail addresses related to the Contest.
j. ITC does not guarantee the authenticity or accuracy of any information, data or other
material relating to the ITC Group, its Business, operations or products etc. which is
available in any media, including the web and written articles. The Student Teams shall
 be entirely responsible to verify and validate such information, data or other material
prior to its use.
k. All costs and expenses, including costs of any material, equipment or resources used by
the Student Teams during their participation in the Contest, shall be borne by the
Participants and ITC shall have no liability in this regard.
l. By registering for the Contest, the Participants agree that ITC has the right to use and
publish throughout the World and on the web, all details provided by the Participants at
the time of Registration, including photographs, for advertisements or for promotional
purposes, without any remuneration, for an unlimited period. ITC may also publish, in
any media whatsoever, any details in relation to or results of the ITC Interrobang Season
8 Case Challenge at any time.
m. Any question or clarification concerning the Rules of this Contest may be sent
to: [email protected]
n. The decisions of ITC in relation to any dispute arising out of or relating to the Contest
shall be final and binding on the Participants and Student Teams and Students, and no
correspondence will be entertained in this regard.
o. Any dispute arising out of or in relation to this Contest shall be governed by the laws of
India and shall be subject to the exclusive jurisdiction of the Courts at Kolkata.

Annexure 1: List of Interrobang Season 8 Campuses

The Interrobang Season 8 Case Challenge will be organised in the following domains and
campuses may participate only against the domain specified below:
Domain Campuses that can participate
Marketing FMS-D, IIM-B, IIM-C, IIM-I, IIM-L, IIM-K, IIFT-D, NMIMS-M, XLRI-J
(PGDBM)
Human Resources TISS-M (HRM&LR course), XLRI-J (PGDHRM course), SIBM-P, SCMHRD-P
(HR)
Supply Chain NITIE-M

Annexure 2: List of Campus Points of Contact (SPOC)

Campuses Contact Person Email ID

FMS-D Sathish Kumar Babu [email protected]
IIFT-D Hardik Matharu [email protected]
IIM-B Raghav Maheshwari [email protected]/[email protected]
IIM-C Vishwa Prakash [email protected]
IIM-L Vineet Muralidharan [email protected]
IIM-I Anurag Saha [email protected]
IIM-K Karthik [email protected]
NMIMS-M Swapnil [email protected]/[email protected]
XLRI-J Trisha [email protected]
Annexure 3: Email-ID to submit the Case Solution

Campus Email ID for Submission Campus Email ID for Submission

FMS-D [email protected] IIM-L [email protected]
IIFT-D [email protected] IIM-K [email protected]
IIM-C [email protected] NMIMS-M [email protected]
IIM-I [email protected] XLRI-J [email protected]
IIM-B [email protected]

Important Dates for Marketing Campuses:

Case Challenge Registration opens: 1st August 2018

Case Challenge Registration closes: 5th August 2018, 10.00 PM

Final case solution to be received by us latest by: 15th August 2018, 6:00 PM