Revision Notes For Business Economics 23115 Complete Exam Notes
Revision Notes For Business Economics 23115 Complete Exam Notes
Economics Notes
Lectures 1- 6
Lecture 1-
WHAT IS ECONOMICS?
Economics: the study of choices that individuals, businesses, governments and societies must make
in order to deal with the problem of scarcity, and the incentives that influence and reconcile those
choices.
Scarcity: our inability to satisfy all our wants.
Incentive: a reward that encourages an action or a penalty that discourages an action.
Microeconomics: the study of choices that individuals and businesses make, the way those choices
interact in markets, and the influence of government.
Macroeconomics: the study of the performance of the national and global economies.
Two main economic questions:
1. What, how (factors of production) and for whom, to produce?
2. How does the pursuit of self-interest promote social interest?
Factors of production:
– Land earns rent
– Labour earns wages
– Capital earns interest
– Entrepreneurship earns profit
Opportunity Cost
– The highest-valued alternative that we must give up in order to get what we want
– A choice is a trade-off, which emphasises cost as an opportunity forgone
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– Production efficiency is achieved if we cannot produce more of one good without producing
less of another
Production Possibilities Curve
- Every choice along the PPF involves a TRADEOFF
- On this PPF, we must give up some cola to get
more pizzas or give up some pizzas to get more
cola. The opportunity cost of a pizza is the cola
forgone.
-In moving from E to F, the quantity of pizzas
increases by 1 million. The quantity of cola
decreases by 5 million cans.
-The opportunity cost of the fifth 1 million pizzas
is 5 million cans of cola. One of these pizzas costs
5 cans of cola.
- N.B: the opportunity cost of one item is the inverse of the opportunity cost of the other
- PPF is concave because not all resources are equally productive as the quantity of a good
increases, so does its opportunity cost
- Analysis of cost and benefit allows us to determine the alternative efficient quantities to
produce
- All points along PPF are efficient
- The marginal benefit (MB) of a good or service is the benefit received from consuming one more
unit of it; we measure marginal benefit by the amount that a person is willing to pay for an
additional unit of a good or service.
- It is a general principle that the more we have of any good, the smaller is its marginal benefit and
the less we are willing to pay for an additional unit of it.
- We call this general principle the principle of decreasing marginal benefit.
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- The MB curve slopes downward to reflect the principle of decreasing marginal benefit
– Preferences: description of a person’s likes and dislikes
– Described using the concepts of marginal benefit and the MB curve
– Measure MB by the amount that a person is willing to pay for an additional unit of a good
or service
– Principle of Decreasing Marginal Benefit: more we have of any good the smaller its
marginal benefit & the less we are willing to pay for an additional unit
– Marginal Benefit Curve: shows the r/s between the MB of a good and the quantity of that
good consumed
– Production Efficiency: When we cannot produce more of any one good without giving up
some other good
– Allocative Efficiency: When we cannot produce more of any one good without giving up
some other good that we value more highly