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Google Searcher

This document provides an overview of a presentation on how to become an expert Google searcher in an hour. It introduces the presenters, Stephan Spencer and Nancy Blachman, and outlines their backgrounds and expertise. The presentation then covers 5 keys to smarter searching: 1) cutting through clutter, 2) casting a wider net, 3) mastering the Google interface, 4) employing specialized search services, and 5) assembling your toolbox. Examples of relevant search techniques are provided for each key area.

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djalexz007
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242 views58 pages

Google Searcher

This document provides an overview of a presentation on how to become an expert Google searcher in an hour. It introduces the presenters, Stephan Spencer and Nancy Blachman, and outlines their backgrounds and expertise. The presentation then covers 5 keys to smarter searching: 1) cutting through clutter, 2) casting a wider net, 3) mastering the Google interface, 4) employing specialized search services, and 5) assembling your toolbox. Examples of relevant search techniques are provided for each key area.

Uploaded by

djalexz007
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Become an Expert Google Searcher


in an Hour!

Stephan Spencer!
Co-Author The Art of SEO; Author Google Power Search!
w/ special guest Nancy Blachman Google Guide!
 
 

Who is Stephan?
•  Author  of  Google  Power  Search  &  
Co-­‐author  of  The  Art  of  SEO  
Co-­‐author  of  Social  Ecommerce  (coming)  
•  Founder  of  SEO  agency  Netconcepts  
•  Sold  Netconcepts  to  Covario  in  2010  
•  Lived  in  New  Zealand  for  8  yrs,  returned  to  US  in  2007  
•  Invented  GravityStream,  a  pay-­‐for-­‐performance  SEO  
technology  (now  RIO  SEO  Website  OpOmizer)  
•  Now  a  free  agent.  Launching  an  SEO  coaching  program  at  
ScienceofSEO.com  
 
 
 
 
 
 
 
 

Who is Nancy?
•  Co-­‐author  of  How  to  Do  Everything  with  
Google  
•  Founder/author  of  GoogleGuide.com,  an  
online  interacOve  tutorial  &  reference  for  
experienced  users,  novices,  and  everyone  in  between  
•  Uses  her  Ome  inspiring  the  young  and  the  young-­‐at-­‐heart  to  
explore  the  richness  and  beauty  of  mathemaOcs  
•  Founded  the  Julia  Robinson  MathemaOcs  FesOval,  (hVp://
juliarobinsonmathfesOval.org)  
 
 
 
 

Googling  for  Answers  


•  But  someOmes  the  answers  are  elusive  
–  Knowledge  workers  spend  15-­‐30%  of  their  day  
searching  for  informaOon.  More  than  half  of  their  
searches  fail.  (Source:  IDC)  
•  Garbage  In,  Garbage  Out  
–  An  unfocused  search  yields  irrelevant  search  
results  
•  The  Key?  Learn  how  to  search  smarter!  
 
 
 
 

Pop  Quiz!  
•  You  want  to  find  out  how  many  women  buy  cars  in  
the  United  States.  What’s  the  best  Google  query  to  
find  out?  
–  what  is  size  of  female  car  buying  market  
–  how  many  women  buy  cars  in  the  u.s.  
–  market  size  car  buyer  female  u.s.  
–  market  size  ~car  ~buyer  ~female  u.s.  
–  buy  cars  market  female  OR  women  
 
 

Want  this  PowerPoint  


•  Get  ready  to  drink  from  the  firehose!  
•  Grab  this  PowerPoint  now  
–  Text  your  name  and  email  to  (608)  567-­‐4350  
•  Take  notes!  By  hand!  
–  It  engages  a  different  part  of  your  brain  when  you  write  
notes  by  hand  versus  typing  them  in  
•  Learn  with  the  intenOon  of  teaching  it  to  others  
–  Your  retenOon  rate  goes  way  up!  
 
 

5  Keys  to  Smarter  Searching  


1.  Cukng  through  the  cluVer  
2.  CasOng  a  wider  net  
3.  Mastering  the  Google  interface  
4.  Employing  specialized  search  services  
5.  Assembling  your  toolbox  
 
 

1.  Cukng  Through  the  CluVer  


•  Exact  phrases:  “”  
•  Don’t  ask  a  quesOon  
•  Singular  vs.  plural  
•  Word  order  
•  Boolean  logic:  -­‐,  (),  |,  OR  
•  Search  operators  
•  Date  based  searching  (“More  search  tools”)  
 
 

Search  Operators  

filetype: Restrict results by file type


extension (pdf, doc, xls, ppt)
site: Search a particular domain

intitle: & allintitle: Words must appear in title


inurl: & allinurl: Words must appear in URL
daterange: Pages added/updated within a
date range (in Julian format)
define: Glossary definition
compare Compare two things
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

2.  CasOng  a  Wider  Net  


•  Asterisk  wildcard  operator  (*)  
•  OR  (|)  
•  Number  ranges  (..)  
•  related:  operator  
 
 
 
 
 
 
 
 
 
 
 
 
 
 

3.  Mastering  the  Google  Interface  


 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

4.  Employ  Specialized  Search  Services  


•  Google  Patent  Search  
•  Google  Books  
•  Google  Scholar  
•  Google  Now  &  Knowledge  Graph  (instant  answers)  
–  The  Google  search  box  is  a  calculator,  a  measurement  
converter,  a  dicOonary,  a  clock,  a  package  tracker,  an  
airline  Ometable,  a  street  map  atlas,  a  stock  Ocker,  a  
meteorologist,  and  much  more!  
 
 

5.  Assembling  Your  Toolbox  


•  Download  &  install  the  Google  Toolbar  
•  Subscribe  to  Google  Alerts  
•  Set  your  Start  Page  
•  Buy  a  reference  book  on  Google  
•  Create  a  Google  cheat  sheet  
•  Take  the  GoogleGuide.com  tutorial  
 
 
 
 

In  Summary  
1.  Cut  through  the  cluVer  
2.  Cast  a  wider  net  
3.  Master  the  Google  interface  
4.  Employ  specialized  search  services  
5.  Assemble  your  toolbox  
 
 

Q&A
•  What can you do tomorrow that will improve your
searching prowess? Write down 3 things. Get
‘em done!
•  To contact me: [email protected]
•  To get a copy of this slide deck:
–  email [email protected]
–  …or…
–  text your name and email to (608) 567-4350

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