1.

IMPROVES PUBLIC IMAGE

Companies that demonstrate their commitment to various causes are perceived as more philanthropic than
companies whose corporate social responsibility endeavors are nonexistent.

A corporation’s public image is at the mercy of its social responsibility programs and how aware
consumers are of these programs.

Remember, consumers feel good shopping at institutions that help the community. Clean up your public
image (and broadcast it to the world!).

Corporations can improve their public image by supporting nonprofits through monetary donations,
volunteerism, in-kind donations of products and services, and strong partnerships.

By publicizing their efforts and letting the general public know about their philanthropy, companies increase
their chances of becoming favorable in the eyes of consumers.
Takeaway: Positive social responsibility improves a company’s public
image and relationship with consumers.

2. Increases Media Coverage

It doesn’t matter how much your company is doing to save the environment if nobody knows about it.

Make sure you’re forming relationships with local media outlets so they’ll be more likely to cover the
stories you offer them.

How much good a company can do in its local communities, or even beyond that, is corporate social
responsibility. And the better the benefits, the better the media coverage.

On the other hand, if a corporation participates in production or activities that bring upon negative
community impacts, the media will also pick this up. Unfortunately, bad news spreads quicker than
good news.

Media visibility is only so useful in that it sheds a positive light on your organization.

Having a strong CSR program can increase the chances that your company gets news
coverage.
3. Boosts Employee Engagement
Employees like working for a company that has a good public image and is constantly in the media for
positive reasons.

Happy employees almost always equal better output.

Nearly 60% of employees who are proud of their company’s social responsibility are engaged at their
jobs.

When companies show that they are dedicated to improving their communities through corporate
giving programs (like matching gifts and volunteer grants!), they are more likely to attract and retain
valuable, hardworking, and engaged employees.

If a corporation is philanthropically minded, job-hunting individuals are more likely to apply and
interview for available positions. Once hired, employees who are engaged will stay with a company
longer, be more productive on a daily basis, and will be more creative than disengaged workers.

Takeaway: Corporate social responsibility helps attract and retain

engaged and productive employees.

4. Attracts & Retains Investors

Investors who are pouring money into companies want to know that their funds are being used
properly.

Not only does this mean that corporations must have sound business plans and budgets, but it also
means that they should have a strong sense of corporate social responsibility.

When companies donate money to nonprofit organizations and encourage their employees to
volunteer their time, they demonstrate to investors that they don’t just care about profits.

Instead, they show that they have an interest in the local and global community.

Investors are more likely to be attracted to and continue to support companies that demonstrate a
commitment not only to employees and customers, but also to causes and organizations that impact the
lives of others.

Takeaway: Investors care about corporate social responsibility and so should

companies.
How Nonprofits Benefit from Corporate Social Responsibility

1. Funding Via Matching Gift Programs

Corporations that offer matching gift programs essentially double the donations that their employees
are giving to eligible nonprofits.

What more could an organization want?

Truthfully, matching gifts are a bit more complicated than that.

Each company has a different set of guidelines, deadlines, and requirements that must be met before
they’ll match an employee’s contribution to a nonprofit.

However, the opportunity to receive twice as many donations still hangs in the air for organizations
looking to benefit from corporate social responsibility programs.

Takeaway: Matching gift programs have the potential to double, and sometimes
even triple, an organization’s fundraising revenue.

2. More Volunteer Participation

Corporations that offer volunteer grants are outsourcing helping hands to eligible nonprofit
organizations

A corporation with this kind of program might offer (for example) $250 to a nonprofit once an employee
has volunteered at least 10 hours with the organization. There are also pay-per-hour grants that many
corporations offer that pay a certain amount per hour volunteered.

This kind of socially responsible program is a win-win for every party involved. Employees of
corporations are seen volunteering and donating their time to important causes in the community,
and nonprofits are receiving free time and volunteer work, which are essential for the success of so
many nonprofits.

Takeaway: Volunteer grant programs are a crucial component of CSR that bring
in more revenue and volunteer time for nonprofits.
3. Forging Corporate Partnerships
Yet another positive impact corporate social responsibility has on nonprofit organizations is the
possibility of corporate partnerships.

These partnerships are vital to the work a corporation can do in the local community and important to
a nonprofit that may not have the resources for major marketing campaigns.

For a nonprofit organization, a partnership with a local or national corporation puts its name on tons of
marketing materials that otherwise could not have been afforded on tight budgets.

A key benefit is that the partnership brings additional awareness to the nonprofit’s cause.

Takeaway: CSR brings nonprofits and companies together, creating strong

partnerships’ between the two.

4. Varied Sources of Revenue

Nonprofits cannot solely rely on individual donations for support.

Granted, individuals make up roughly three-fourths of an organization’s total monetary contributions,

but this doesn’t mean that nonprofits should discount corporations and businesses as viable sources
of revenue.

In fact, companies with strong corporate social responsibility programs are looking for nonprofits to be
the recipient of grants, matching gift programs, and volunteer grant programs.

CSR initiatives can help nonprofits make up that left over 25% after they’ve looked to individual
donors.

Takeaway: Corporate social responsibility programs can be another source of

revenue for nonprofits.
How Employees Benefit from Corporate Social Responsibility

1. Positive Workplace Environment

When corporations exhibit philanthropic behavior, they are more likely to provide employees with a
positive workplace. Consequently, employees feel engaged and productive when they walk into work
each day.

Instilling a strong culture of corporate social responsibility within every employee from the top down
will help to create a positive and productive environment where employees can thrive.

Corporations that care about the lives of people outside the walls of their businesses are more likely to
create a positive environment.

Takeaway: Business environments are more enjoyable when companies engage

in corporate social responsibility.

2. Increase in Creativity
Employees who know that their employer is committed to bettering the local and global communities
feel a stronger connection to the company. Because of this close relationship that employees share with
their company, workers feel more inclined to be productive and creative.

Employers have identified creativity as one of the most important leadership qualities that an
employee can possess. Creative employees enjoy working for companies that they can believe in and
stand behind.

By incorporating comprehensive philanthropic programs, companies can help employees become more
productive and creative.

Takeaway: Companies that maximize their social responsibility potential foster

innovative and creative employees.
3. Encourages Professional & Personal Growth
When companies have a culture of corporate social responsibility, they can easily promote volunteerism
to their employees and encourage them to donate to nonprofits.

When employees contribute their time and money to worthy causes, they develop professionally and
personally.

By helping those in need and volunteering as teams, employees learn to work better together on
important projects. Employees also experience a sense of pride when they know that they work for a
company that cares about the community and encourages them to be passionate about worthy
causes.

Takeaway: Employees are able to professionally and personally develop as a

result of corporate social responsibility.

4. Promotes Individual Philanthropy

When employees notice that the company they work for is involved in charitable endeavors, they play
follow the leader and begin to engage in their own philanthropic activities.

If a company encourages group volunteerism and matches donations to nonprofits with a matching gift
program, an employee is more likely to take advantage of those programs and become more
individually philanthropically minded.

Without the strong sense of CSR that a company should adopt, employees are less likely to branch out
themselves and serve the community with monetary donations and volunteer efforts.

Takeaway: Employees become more philanthropically aware when they work

for companies that are socially responsible.

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