Scribd
Upload
85 views7 pages

Be Day Second Week Final

The document discusses different types of social business letters including letters of congratulations, sympathy, appreciation, invitations, and announcements. Letters of congratulations acknowledge an accomplishment with sincerity and positivity. Letters of sympathy express understanding and support during difficult times. Letters of appreciation formally thank recipients. Invitations and announcements provide event details in a friendly tone using third person without directly asking for an RSVP. Examples are provided for each type of letter.

Uploaded by

api-410371654
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
85 views7 pages

Be Day Second Week Final

The document discusses different types of social business letters including letters of congratulations, sympathy, appreciation, invitations, and announcements. Letters of congratulations acknowledge an accomplishment with sincerity and positivity. Letters of sympathy express understanding and support during difficult times. Letters of appreciation formally thank recipients. Invitations and announcements provide event details in a friendly tone using third person without directly asking for an RSVP. Examples are provided for each type of letter.

Uploaded by

api-410371654
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 7

Social Business Letters

¡  Chapter 16, p. 247


¡  Social business letters are to perhaps express
¡  Congratulations
¡  Sympathy
¡  Thanks
¡  Or send to invite people
¡  Or send announcements to others

¡  These letters may be sent to a variety of people


¡  Friends
¡  Personal acquaintances
¡  Co-workers and employees
¡  Business associates
¡  Potential clients
Letters of Congratulations
¡  Chapter 16, p. 247
¡  Letters of congratulations shows kindness and compassion to
the reader by acknowledging the reader’s accomplishment(s)
¡  This letter should sound sincere and enthusiastic (positive
emotions)

¡  It can also be short, but there should be personal remarks or


references

¡  It should
¡  Begin with an expression of congratulations
¡  Mention the reason for the congratulations with a personal twist
¡  End with an expression of goodwill (compliments, flattery)

¡  Let’s read the examples on p. 248


Letters of Sympathy
¡  Chapter 16, p. 249
¡  Letters of sympathy are written for grave, unfortunate situations;
e.g., it would be appropriate to write a letter of sympathy to a
colleague experiencing the death of a loved one
¡  Most people buy store-bought cards to avoid awkwardness, but
sometimes a specially written note feels more personal and
genuine
¡  Otherwise known as a message/letter of condolence, the reader
will be aware that you understand their personal grief and wish to
lend sympathy and support
¡  It should be simple, direct, honest and respectful
¡  It should begin by referring to the situation and the people
involved, continue with a neutral statement, and end with
something uplifting
¡  Let’s read the examples on p. 249-250
Letters of Appreciation
¡  Chapter 16, p. 250
¡  Letters of appreciation, on the brighter side, is a way to
formally say “thank you”
¡  Usually, letters of appreciation are sent to first-time customers, or
after a customer makes a purchase/pays for services
¡  These letters can also be sent out after receiving gifts, favours,
courtesies, hospitality and donations
¡  You can also write a thank-you letter after receiving a letter of
congratulations

¡  The letter should be brief and sincere, and


¡  Begin by saying “thank you”
¡  Make a sincere personal comment
¡  End with a positive and honest statement

¡  Let’s read the examples on p. 251


Invitation (Very Important)
¡  Chapter 16, p. 252

¡  Formal events, such as an open house or formal social


gathering, typically require formal invitations (although,
nowadays, people use Facebook, email or simple text
messages to invite people formally)

¡  An invitation should be friendly and sincere, but less personal


¡  It should be written in third person (no I’s)

¡  It should
¡  Invite the reader to the gathering
¡  Offer a reason for the gathering
¡  Give the date, time and place of the gatherings

¡  Let’s read the examples on p. 252-253


Announcement
¡  Chapter 16, p. 252

¡  Lastly, an announcement resembles an invitation in both tone


and format, but does not directly invite people or ask them to
RSVP (respond by answering whether or not the reader is
planning to attend the event)

¡  An announcement instead declares officially openings,


mergers and promotions (p. 254, Figure 16-9)

¡  An announcement can also act similarly to an invitation (p.


254, Figure 16-10)

¡  Finally, you can also write an informal announcement, which is


more personal and has a structure that is unlike a formal
invitation (p. 255, Figure 16-11)
Practice writing an invitation
¡  Chapter 16, p. 256
¡  The Merchants Insurance Company of Tucson

¡  Annual Executive Banquet


¡  September 8, 7PM

¡  At Gold Room of the Barclay Country Club, 7000


Country Club Road, Tucson, Arizona 85726
¡  Request a response by August 24
¡  (will not ask you to do this; typically it is not needed
in modern invitations)

You might also like