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    Presented by Apoorva Gupta Ojas Maheshwari Sonam Jain

    Uploaded by

    Ashok Subramaniam
    Flipkart began in 2007 selling books online in India and has since expanded into various product categories such as electronics, apparel, home goods, and more. It is headquartered in Bangalore, India and is one of the largest e-commerce companies in the country. Flipkart sells over 11.5 million book titles and ships over 30,000 items per day through its delivery network across 37 cities in India. It utilizes various marketing strategies including pricing discounts, promotions, and social media campaigns to target youth and internet-connected customers.

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    Presented by Apoorva Gupta Ojas Maheshwari Sonam Jain

    Uploaded by

    Ashok Subramaniam
    20 views19 pages
    Flipkart began in 2007 selling books online in India and has since expanded into various product categories such as electronics, apparel, home goods, and more. It is headquartered in Bangalore, India and is one of the largest e-commerce companies in the country. Flipkart sells over 11.5 million book titles and ships over 30,000 items per day through its delivery network across 37 cities in India. It utilizes various marketing strategies including pricing discounts, promotions, and social media campaigns to target youth and internet-connected customers.

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    Flipkarts 7 ps

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    Flipkart began in 2007 selling books online in India and has since expanded into various product categories such as electronics, apparel, home goods, and more. It is headquartered in Bangalore, India and is one of the largest e-commerce companies in the country. Flipkart sells over 11.5 million book titles and ships over 30,000 items per day through its delivery network across 37 cities in India. It utilizes various marketing strategies including pricing discounts, promotions, and social media campaigns to target youth and internet-connected customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    20 views19 pages

    Presented by Apoorva Gupta Ojas Maheshwari Sonam Jain

    Uploaded by

    Ashok Subramaniam
    Flipkart began in 2007 selling books online in India and has since expanded into various product categories such as electronics, apparel, home goods, and more. It is headquartered in Bangalore, India and is one of the largest e-commerce companies in the country. Flipkart sells over 11.5 million book titles and ships over 30,000 items per day through its delivery network across 37 cities in India. It utilizes various marketing strategies including pricing discounts, promotions, and social media campaigns to target youth and internet-connected customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 19

    PRESENTED BY

    APOORVA GUPTA
    OJAS MAHESHWARI
    SONAM JAIN
     Flipkart.com, India’s largest e-commerce brand
    for physical goods, started with books in 2007,
    and entered the consumer electronics category
    with the launch of mobile phones, in September
    2010.

     The co-founders of flipkart are Sachin Bansal


    and BinnyBansal.

     Since then it has grown rapidly, today the


    portfolio is spread across 14 categories – from
    books to music, mobiles, computers, cameras,
    home & kitchen appliances, TV & home theatre
    systems etc.
     Started with selling of Books,

     Operation exclusive to India, with HQ at


    Bangalore, Karnataka

     First book sold- “Leaving Microsoft to


    change the world” by john Wood

     Later expanded business in other


    products like
    › Electronic goods
    › Apparels Home and
    › kitchen appliances etc.
     Ranks in the top 20 websites in India.
     Book titles available– 11.5 million.
     Registered users – 22 million
     Current manpower – Approx. 4800
     Items shipped per day – 30000+
     Own delivery network – 37 cities
     Product
     Place
     Price
     Promotion
     Process
     Physical evidence
     People
    FICTION
     Aims most segments except
    ACADEMIC
    automobiles and groceries.
    LITERATURE
    CHILDREN
     Various products in all the
    categories have given a chance
    to all other brand to compete ELECTRONIC GOODS
    HOUSEHOLD ELECT.
    with each other for there brand MOBILE
    and customer attraction. TECHNOLOGIES
    PERIPHERALS,WELL
    NESS

    APPARELS
    ACCESSORIES
     Inventory at 4 major centers-
    Mumbai, Delhi, Bangalore,
    Kolkata
     Delivery services through e-kart
    and postal services.
     Covers all tier-1 cities and major
    tier-2 and tier-3 cities.
     This is where flipkart saves
    money as it does not need to
    incur cost on setting up stores as
    it is online based.

    First offline store opened in Bangalore named “fliptomania”


     Much less price then other e-commerce
    websites
     Availability of E wallets and E-Gifts
     EMI option for specific products
     Discounted coupons
     Free shipping facility
     Special discount and promotional codes for
    the loyal customers.

    The products are offered various prices catering to all the classes of buyers
     Cash on delivery

     Debit and Credit card transactions

     Delivery time

     Payzippy safe payments


     The packaging and quality of
    product

     Prompt delivery

     30 day return policy


     Customer services

     Investors

     Employees
     Flipkart segments market on the basis of
    › Internet users

    6% 3%
    Internet user w.r.t age

    18% 34% 15-24


    25-34
    35-44
    45-54
    55+
    39%
    How to differentiate?
     Different section for men

     Different section for women


    Whom to target?
     Youth generation
     Different section for kids wear
    depending upon the age like
    › 0-2 yrs.
     Socially connected people or
    Internet connected People › 2-4 yrs.
    › 4-8 yrs.
     Shopaholic (discount keen
    people) › 8-12 yrs.
    › 12 and above

    Psychographic Demographic
     Cash on delivery  Marketing campaign like no
    kidding no worrying
     30- Days replacement
    policy(varied with product)
     Promo coupons or
     E wallet and e Vouchers Discount

     User friendly interface


     SEO
     Above the line promotion:
    › TV Advertisement
    › Print ads

     Below the line promotion:


    › Word of mouth
    › Bulk mailing
    › In app push notification

     Through the line promotion:


    › Social media marketing/ campaign

    In promotion Flipkart uses a new tool know as AFFILIATE MARKETING in which it


    earns revenue from different brand for placing their ads in the hot deal section for better
    presence.
    Advt by flipkart
    Internet users to reach 420 million by june 2017:IAMAI

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