The document compares and contrasts qualitative and quantitative research methods. Qualitative research uses smaller, non-randomly selected groups to understand social interactions through open-ended responses, interviews and observations. Quantitative research uses larger, randomly selected groups to test hypotheses and make predictions using precise measurements and validated instruments. While qualitative research is exploratory and focuses on context, quantitative research is confirmatory and aims to describe, explain and predict relationships between variables.
The document compares and contrasts qualitative and quantitative research methods. Qualitative research uses smaller, non-randomly selected groups to understand social interactions through open-ended responses, interviews and observations. Quantitative research uses larger, randomly selected groups to test hypotheses and make predictions using precise measurements and validated instruments. While qualitative research is exploratory and focuses on context, quantitative research is confirmatory and aims to describe, explain and predict relationships between variables.
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Outline and Brief Description of the difference between Qualitative and Quantitative Research
The document compares and contrasts qualitative and quantitative research methods. Qualitative research uses smaller, non-randomly selected groups to understand social interactions through open-ended responses, interviews and observations. Quantitative research uses larger, randomly selected groups to test hypotheses and make predictions using precise measurements and validated instruments. While qualitative research is exploratory and focuses on context, quantitative research is confirmatory and aims to describe, explain and predict relationships between variables.
The document compares and contrasts qualitative and quantitative research methods. Qualitative research uses smaller, non-randomly selected groups to understand social interactions through open-ended responses, interviews and observations. Quantitative research uses larger, randomly selected groups to test hypotheses and make predictions using precise measurements and validated instruments. While qualitative research is exploratory and focuses on context, quantitative research is confirmatory and aims to describe, explain and predict relationships between variables.
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COMPARATIVE UNDERSTANDING BETWEEN QUALITATIVE and
QUANTITATIVE RESEARCH
Criteria Qualitative Research Quantitative Research
To understand & interpret social To test hypotheses, look at cause Purpose interactions. & effect, & make predictions. Group Studied Smaller & not randomly selected. Larger & randomly selected. Variables Study of the whole, not variables. Specific variables studied Type of Data Collected Words, images, or objects. Numbers and statistics. Qualitative data such as open- ended Quantitative data based on precise responses, interviews, participant measurements using structured & Form of Data Collected observations, field notes, & validated data-collection reflections. instruments. Type of Data Analysis Identify patterns, features, themes. Identify statistical relationships. Objectivity and Subjectivity Subjectivity is expected. Objectivity is critical. Researcher & their biases may be Researcher & their biases are not known to participants in the study, & known to participants in the participant characteristics may be study, & participant Role of Researcher known to the researcher. characteristics are deliberately hidden from the researcher (double blind studies). Particular or specialized findings that Generalizable findings that can be Results is less generalizable. applied to other populations. Exploratory or bottom–up: the Confirmatory or top-down: the researcher generates a new researcher tests the hypothesis Scientific Method hypothesis and theory from the data and theory with the data. collected. Dynamic, situational, social, & Regular & predictable. View of Human Behavior personal. Most Common Research Explore, discover, & construct. Describe, explain, & predict. Objectives Wide-angle lens; examines the Narrow-angle lens; tests a specific Focus breadth & depth of phenomena. hypotheses. Study behavior in a natural Study behavior under controlled Nature of Observation environment. conditions; isolate causal effects. Nature of Reality Multiple realities; subjective. Single reality; objective. Narrative report with contextual Statistical report with description & direct quotations from correlations, comparisons of Final Report research participants. means, & statistical significance of findings.