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Site Analysis: Regional Identity

Plaza Midwood was developed in the 1920s as a streetcar suburb of Charlotte. Two prominent local families, the Van Landinghams and Victors, provided the initial impetus for development. By the mid-1970s, parts of the neighborhood were declining but residents organized the Plaza Midwood Neighborhood Association to preserve the area. The neighborhood epitomizes Charlotte's vision of the New South and reflects the city and nation's growth. Plaza Midwood's diversity and current prosperity are due to the strength of committed residents who have worked to preserve its character.

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Erica Kennedy
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0% found this document useful (0 votes)
93 views29 pages

Site Analysis: Regional Identity

Plaza Midwood was developed in the 1920s as a streetcar suburb of Charlotte. Two prominent local families, the Van Landinghams and Victors, provided the initial impetus for development. By the mid-1970s, parts of the neighborhood were declining but residents organized the Plaza Midwood Neighborhood Association to preserve the area. The neighborhood epitomizes Charlotte's vision of the New South and reflects the city and nation's growth. Plaza Midwood's diversity and current prosperity are due to the strength of committed residents who have worked to preserve its character.

Uploaded by

Erica Kennedy
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Site Analysis: Regional Identity

Corner of Central Ave and The Plaza


Site Analysis: Regional Identity: History

“Developed in the early 1920s as a streetcar suburb, “Chatham Estates,” Plaza Midwood’s
development coincided with that of Myers Park neighborhood. Two prominant local families
provided the impetus for the initial development of the neighborhood: the Van Landinghams
(2010 The Plaza) and the Victors (1800 The Plaza). Plaza Midwood’s trolley line ran along
Central Avenue to The Plaza and down Mecklenburg Avenue to the Mecklenburg Country Club
(now the Charlotte Country Club). The Oakland Land Company laid out much of the street
design.

This home built in Piedmont Park by O.M. Gardner still stands on Central Avenue.During
the Depression, Plaza Midwood underwent many phases, resulting in a diverse architectural
heritage. The urban flight of the 1950s and 1960s left parts of the neighborhood on the brink of
decline. By the mid-1970s Plaza Midwood residents began to group together to preserve their
neighborhood, and in August 1975, the Plaza Midwood Neighborhood Association (PMNA)
was organized.”

“One of Charlotte’s early streetcar suburbs, the Plaza-Midwood neighborhood epitomizes the
New South vision of Charlotte. Its history reflects the growing of the New South and the nation
as a whole. Plaza-Midwood, known for its architectural and social diversity, has been through
the years a proposed enclave for Charlotte’s New South elite, an “at risk” inner city area, and
ultimately an urbansuccess story. Plaza-Midwood’s current prosperity can be attributed to the
strength and vision of its “citizens,” who continue to preserve the character and history of
their community. Plaza-Midwood owes its survival to a dedicated neighborhood organization.
Through their efforts, much of the area has been declared an historic district. Plaza-Midwood
celebrated its centennial in 2003.”

Byers, Jeff. Plaza-Midwood Neighborhood of Charlotte. Arcadia Publishing. 2004 Corner of Central Ave and The Plaza
http://www.plazamidwood.org/history.html
Site Analysis: Human Occupation Patterns:

Relationship Status Age

Kids
Commute Time

Plaza Midwood People Data


Plaza Midwood Charlotte National
Ethnicity Median Household Income: $43,239 $46,975 $44,512
Single Males: 24.9% 17.3% 14.6%
Single Females: 13.8% 15.4% 12.5%
Median Age: 34 34 36
Homes With Kids: 19.8% 28.2% 31.4%
Average Household Size: 2.254 2.46 2.589
Average Commute Time: 25.028 26.481 26.376

Who Lives Here?


Education 1. Power Singles — High-income urban singles.
Highly educated professionals, many with advanced degrees. They draw a handsome salary and
have reasonable living expenses while living a hip, upscale life in an urban center.
2. Comfy Couples — Upper-class couples.
Urban couples making a mid- to upper-scale household income. Most own their own homes.
Some have a college education and work in a variety of occupations, including management-level
positions.
3. Makin’ It Singles — Upper-scale urban singles.
Pre-middle-age to middle-age singles with upper-scale incomes. May or may not own their own
home. Most have college educations and are employed in mid-management professions.

Corner of Central Ave and The Plaza


Site Analysis: Visual Taxonomies: Culture

Corner of Central Ave and The Plaza


Site Analysis: Visual Taxonomies:

Corner of Central Ave and The Plaza


Site Analysis: Visual Taxonomies:

Corner of Central Ave and The Plaza


Site Analysis: Visual Taxonomies:

Corner of Central Ave and The Plaza


Site Analysis: Visual Taxonomies:

Corner of Central Ave and The Plaza


Site Analysis: Visual Taxonomies:

Corner of Central Ave and The Plaza


Site Analysis: Visual Taxonomies:
3

4
2 3
1
2

4
Corner of Central Ave and The Plaza
Site Analysis: Visual Taxonomies: Style

Corner of Central Ave and The Plaza


Site Analysis: Building Site: Human-made features:

pedestrian circulation

points of interest

existing buidlings traffic pattern 7-9am traffic pattern 4-6pm

Corner of Central Ave and The Plaza


Site Analysis: Building Site: Natural site features:

percipitation temperature

existing trees

bus stops
orientation

Corner of Central Ave and The Plaza


Site Analysis: Building Site: Sensory environment:

bus stops

traffic pattern
views

noise

Corner of Central Ave and The Plaza


Site Analysis: Building Site: Future Planning:

insert map 6 streetscape types


page 24

PLAZA-CENTRAL
PEDSCAPE PLAN
Charlotte-Mecklenburg Planning Commission
Adopted by Charlotte City Council November 10, 2003

Corner of Central Ave and The Plaza


Mecklenburg County, North Carolina
Site Analysis: Building Site: Legal and Physical: POLARIS
Parcel Ownership and GIS Summary
Date and Time: 9/20/2010 2:59:54 PM
Parcel ID #: 08117633 GIS ID #: 08117633 FEMA Flood Information
Owner Name: OF NC FIRST UNION NATIONAL FEMA Panel #: 3710455300J
BANK AND %CORP RE CONS-1 FEMA Flood Zone: OUT
#25 FEMA Panel Date: 03/02/2009
Mailing Address: PO BOX 36246 Community Flood Information
CHARLOTTE, NC 28236 Community
OUT
Flood Zone:
Property Characteristics
Regulated Watershed Information
Legal Desc.: 1616 CENTRAL AVE Watershed Name: BRIAR
Land Area: 9043.75977 SF Watershed Class:
Fire District: 00-CITY OF CHARLOTTE Building Photography
PHOTO #1
Special District: N/A
Location: 1616 CENTRAL AV
Account Type: NC CORP
Municipality: 1-CHARLOTTE
Property Use: OFFICE
Deed Reference(s) and Sales Price
01827-193 (1/1/1975) $0.00
Situs Addresses Tied to This Parcel
1616 CENTRAL AV
Site Location Information
Contact Appropriate Planning
Zoning Boundaries:
Department or See Map.
Information contained within this photo may be used as a visual aid and
ETJ Area: CHARLOTTE to generally locate, identify, and inventory parcels in Mecklenburg
County, North Carolina. There are inherent errors and limitations
Charlotte Historic Districts: NO associated with this type of electronic medium. Mecklenburg County
cannot warrant or guarantee the information contained herein including
Within Charlotte 6/30/2009 Annexation Area: NO but not limited to its accuracy or completeness.
Census Tract #: 10
Parcel Falls Inside a Water Quality Buffer?: NO Powered by
B-2 General Business zoning is intended to create and protect business areas for the retailing of merchandise and
Post Construction District
the provision of professional and business services. The district generally is located adjacent to major thoroughfares.
Jurisdiction: Charlotte
A wide variety of retail and office uses are allowed in this district, including many automobile-related retail and repair
uses. Single- and multi-family residential uses up to 22 units per acre also are allowed. This is the predominant zoning District: Central Catawba
classification in the Plaza-Central District.

Corner of Central Ave and The Plaza


Building Development Analysis: Program

Corner of Central Ave and The Plaza


Precedent Analysis: Wyly Theatre
REX/OMA
160 Varick Street 10th Floor
New York, New York 10013

DEE AND CHARLES WYLY THEATRE

With its rippling aluminum facade and crisp cubic form, the Dee and Charles Wyly Theatre
is an edgy presence in Dallas’s refined brick-and-stone Arts District. Corners peel back to
expose massive X braces; floors cantilever at gravity-defying angles. Instead of flowing out
like a traditional theater, with the stage in the center and support spaces to the sides, the Wyly
pushes up, nine stories, with the lobby in the basement, the stage on the street, and rehearsal
studio, costume shop, offices, and classrooms snapped together above like a transformer. The
“vertical city” meets the Texas prairie.

REX/OMA:
Joshua Prince-Ramus (Partner in Charge) and Rem Koolhaas, with Erez Ella,
Vincent Bandy, Vanessa Kassabian, Tim Archambault
Kendall/Heaton Associates:
Rex Wooldridge, Pat Ankney, Vincent Nguyen, James Benton
Architect of record
Kendall/Heaton Associates
Interior designer:
REX/OMA
Engineers:
Structural engineer of record:
Magnusson Klemencic Associates
MEP/FP design engineer:
Transsolar Energietechnik
MEP/FP engineer of record, building controls consultant, and security
consultants:
Cosentini Associates

http://archrecord.construction.com/projects/portfolio/archives/1002wyly-2.asp
Dallas, TX
Precedent Analysis: Wyly Theatre

http://archrecord.construction.com/projects/portfolio/archives/1002wyly-1.asp
Dallas, TX
Precedent Analysis: ‘62 Center for Theatre and Dance
William Rawn Associates, Architects, Inc.,
10 Post Office Square, Suite 1010
Boston, MA 02109

‘62 CENTER FOR THEATRE AND DANCE

In spite of the current obsession among intellectually leading colleges and universities
with pouring money into sports facilities, some institutions, such as Williams College, in
Williamstown, Massachusetts, are admirably bolstering their arts profiles. So, while New
York City’s Columbia University boasts of a new $100 million campaign for athletic programs
and facilities, Williams is competing for top students by building a $50 million performing
arts center for theater and dance. The center’s lead donor, the New York investment banker
Herbert A. Allen, Jr., wanted to make sure that his alma mater could effectively lure students
of theater and dance away from urban educational institutions.

The ’62 Center for Theatre and Dance named, at Allen’s request, for his graduating class, was
designed by William Rawn, FAIA, whose Boston-based firm conceived the much-acclaimed
Seiji Ozawa Hall in Tanglewood, Massachusetts (1994).

To consolidate its reputation as a performing arts center and accommodate the famed
Williamstown Theatre Festival held in the summer, the college needed a complex of three
theaters: MainStage, a proscenium-arched main theater that could seat 550; CenterStage, a
black-box space that could hold about 150; plus the renovated Adams Memorial, a combination
thrust/proscenium stage with 200 or so seats. In addition, it desired a large dance-rehearsal
space and the requisite number of dressing rooms, teaching studios, plus a costume workshop,
and faculty offices.

Formal name of project:


’62 Center for Theatre and Dance
Location:
Williams College, Williamstown, MA
Gross square footage:
126,000 sq.ft.
Total construction cost: $39.9 million
Owner:
Williams College

http://archrecord.construction.com/projects/bts/archives/perform/08_WilliamsCollege/
Williamstown, MA
Precedent Analysis: ‘62 Center for Theatre and Dance

Williamstown, MA
Precedent Analysis: Madden Dance Theatre/Gym

Kennedy & Violich Architecture, Ltd.


10 Farnham St
Boston MA 02119

MADDEN DANCE THEATER & GYM

The Madden Dance Theater unifies a set of physical education and health programs through
the design of the building’s section and exterior wall cladding.

The design organizes the program in a long, slender two-story volume of space that wraps
around the double height gym volume. Diagonal views between health and athletic activities
are produced by establishing spatial and programmatic relationships between the different
levels of the building. The building section connects the Dance Theater with the Campus
courtyard and the Entry Lobby and training rooms with the Lower Gym level.

The design creates a well scaled public image for the building through the material performance
of an architectural building envelope that combines a storefront glazing system with operable
windows set in a galvanized metal shingle cladding. This semi-reflective cladding dissolves
the scale of the gymnasium, and creates a wrapper that joins the public entry to the Dance
Theater and the Campus courtyard with the Campus entry and Health Clinic programs. The
cladding system uses a single standard shingle; the installation pattern was designed to be
modified on site for the corner condition using a portable power driven metal break.

Three primary interior walls types are created for this project. Thick walls take on acoustic
linings to absorb sound or to provide locker storage functions. Thin walls, constructed of a
double layer of expanded metal screens provide security for training equipment and harvest
daylight, dissolving visual barriers between program elements. The Health Center spaces are
defined with a series of interconnected cores which provide equipment and built in furniture
formed around plumbing and mechanical infrastructure.

Design Team:
Frano Violich FAIA; Managing Principal
Sheila Kennedy AIA; Principal Consulting on Design
Eric Bunge, AIA; Project Architect
Markus Froehlin, Mila Chun, John Dooley, Bhupesh Patel, Mark Oldham
Project Team:
Architect: Kennedy & Violich Architects, Ltd
Civil Engineer: Searle & Searle Landscape Architecture
Landscape Architect: Margaret McGavin Landscape Architect
MEPFP Engineer: Wilkinson Associates
Structural Engineer: Odeh Engineers, Inc

http://www.kvarch.net/index.php#materialresearch/madden_dance_theater
Providence, RI
Precedent Analysis: The Hemenway Project
The Hemenway Project* is an ambitious plan for The Boston Conservatory to expand and renovate
the existing theater building at 31 Hemenway Street and dramatically improve the instructional and
performance space and experience for students, faculty and patrons. The project will include:
* Two new large-volume dance studios
* A new theater studio which will double as a reception area for special events
* One new music rehearsal and performance space for large ensembles
* A new orchestra pit
* New theater seating
* Improved sight lines
* Improved wing space
* Handicapped accessibility
* New climate control
* Increased ceiling height, a new control booth, new theatrical lighting and rigging, and a host of
acoustical refinements in the theater

Boston, MA
Program Analysis: Dance Studio

Plaza Midwood
Program Analysis: Vegetarian Restaurant

Plaza Midwood
Program Analysis: Apartment/Loft Living
.

Plaza Midwood
Program Analysis: Restaurant Requirements
In preliminary space planning, the “rule of thumb” for deciding the area requirements
for a restaurant is:

* Dining Room: 60 percent of total area


* Kitchen, Cooking, Storage, and Preparation: 40 percent of total area

When originating space requirements, remember that “banquet” seating may use
as little as 10 square feet per person, while fine dining may require 20 square feet
per person. A good average for restaurant or coffee shops with general menus
is about 12 square feet per person. This will allow for traffic aisles, wait stations,
etc.

Example: A 200-seat restaurant will require 2,400 square feet of dining area. Since
this is 60 percent of the total area, the total area would be 4,000 square feet.

Recommended square feet per person for different restaurant types:

* Commercial Cafe: 16 - 18 sq. ft.


* Industrial Cafe: 12 - 15 sq. ft.
* Counter Service: 18 - 20 sq. ft.
* Table Service, minimum: 11 - 14 sq. ft.
* Table Service, Hotel/ Club: 15 -18 sq. ft.
* Banquet, minimum: 10 - 11 sq. ft.

The traffic path between occupied chairs should be at least 18 inches wide and
leave 4 - 5 feet between tables (this includes chair space).

To determine area for wait stations:

* One small station (6 - 10 sq. ft.) per 20 diners


* One large central station (25 - 40 sq. ft.) per 60 diners

When determining the length for a bar, allow 1’8” - 1’10” per person (standup) or 2
feet per bar stool:

* Table Height: 29” - 30”


* Bar Height: 42” - 45”
* Seat Height: 17” - 18”
* Bar Stool Height: 28” - 30”

Wheelchair Seating Requirements:

* Wheelchair seating area: 30”


* Table top width: 24” - 42”
* Customer seating area: 18” - 24”
* Distance to underside of table: 30”
* Table top height: 31” Plaza Midwood
http://www.kitcheneering.com/furniture.html
Program Analysis: Dance Studio Requirements

Dance Studio 3 6000 SF


Storage 1 2000 SF
Offices 3 2000 SF
Lobby / Visitor 1 500 SF
Restrooms (Public) 2 500 SF
Janitor 1 50 SF
Outdoor Dance Space 1 1000 SF

Plaza midwood has grown from its history beginning as a trolley town. It is interesting to see how
the ethnicity varies while traveling down Central Ave, from I-277 to Eastway Drive. The site I have
selected is located between these two very different areas of Charlotte. Downtown Plaza midwood is
a block of stores and restaurants lining both sides of the urban street. The site is less than a block
from this downtown and will make a great addition to the existing streetscape. The dance studio will
be used by all of the community in an effort to unite some cultures with similar interests.

Plaza Midwood
Precedent Analysis: The Program
Space Quantity Total Sq Ft

Parking 1 100 Spaces


Loading Dock 1
Dumpster 1
Recycling 1
Transformer 1 100 SF
Generator 1 100 SF
Cooling Tower 1 200 SF

Dance Studio 2 6000 SF


Storage 1 2000 SF
Offices 3 2000 SF
Lobby / Visitor 1 500 SF
Restrooms (Public) 2 500 SF
Janitor 1 50 SF

Kitchen
Dinning
Outdoor Patio
Stage for Band
Storage
Restrooms 5,400 SF

Apartments 12 14,000 SF

Mechanical Room 1 200 SF


Electrical Room 1 100 SF
Boiler, Chiller and Pump 1 240 SF
Fan Room 1 240 SF
Plumbing Room 1 120 SF
19,990 SF
20% Circulation + 4,130 SF
Total SF 25,120 SF

Mixed Use: Dance/Veggie/Living

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