Sample Exam Paper Ebtd 4103 New Product Development

SAMPLE EXAM PAPER
EBTD 4103
NEW PRODUCT DEVELOPMENT
PART A / BAHAGIAN A
INSTRUCTIONS/ARAHAN
Part A contains FIVE questions. Answer ALL questions.

Bahagian A mengandungi LIMA soalan. Jawab SEMUA soalan.
QUESTION / SOALAN Marks / Markah
1. State the various stages in a new product development process. (4)
Nyatakan pelbagai peringkat di dalam proses pembangunan suatu

produk baru.
2. State the benefits of “Quality Function Deployment (QFD)”. (4)
Nyatakan faedah-faedah “Quality Function Deployment (QFD)”.
3. Describe the “technology growth curve”. (4)

Huraikan "lengkung pertumbuhan teknologi".
4. Identify FOUR characteristics of product quality. (4)

Kenalpastikan EMPAT ciri-ciri kualiti produk.
5. Provide a definition for “concept” and give a suitable example. (4)

Berikan suatu definasi untuk “konsep and berikan suatu contoh sesuai.
1
SAMPLE EXAM PAPER
EBTD 4103
PART B / BAHAGIAN B
INSTRUCTIONS / ARAHAN
Part B contains THREE questions. Answer TWO questions only.

Bahagian B mengandungi TIGA soalan. Jawab DUA soalan sahaja.
1. a) Explain the term “creativity”. (4)
b) Propose various ways on how you can become creative. (8)
c) Discuss in detail TWO (2) creative thinking methods. (8)
a) Terangkan istilah "kreativiti".
b) Cadangkan pelbagai cara bagaimana anda boleh menjadi kreatif.
c) Bincangkan secara terperinci DUA (2) kaedah pemikiran kreatif.

(Total/Jumlah:20)
2
SAMPLE EXAM PAPER
EBTD 4103
2. a) How do we select concepts for product development? Discuss (10)

by using examples.
b) Compare and contrast between the “Modified Pugh (10)

Method” and the “Weighted Decision Method”.
a) Bagaimana kita memilih konsep pembangunan produk?

Bincangkan dengan menggunakan contoh-contoh.
b) Bandingkan dan bezakan antara "Kaedah Ubahsuai Pugh" dan

"Matriks Keputusan Pemberat".
(Total/Jumlah:20)
3. a) Identify the various critical elements when performing cost (4)

analysis.
b) Explain the various stages in a “life cycle assessment (LCA)”. (8)
c) Discuss the various processes of manufacturing with the use (8)

of suitable examples.
a) Kenal pastikan pelbagai elemen kritikal apabila melaksanakan

analisis kos.
b) Terangkan pelbagai peringkat dalam "penilaian kitar hayat
(LCA)".
c) Bincangkan pelbagai proses pembuatan dengan menggunakan
contoh-contoh yang sesuai.
(Total/Jumlah:20)
3
SAMPLE EXAM PAPER
EBTD 4103
PART C/ BAHAGIAN C
INSTRUCTIONS / ARAHAN
Part C contains TWO questions. Answer ONE question only.

Bahagian C mengandungi DUA soalan. Jawab SATU soalan sahaja.
1. Your company is planning to launch a brand new electric luxury car. (20)
Your company wants to keep its customers happy and satisfied with its
new product. In order for this to happen, proper marketing strategies
have to be put in place.
Propose and outline a general strategic marketing planning process for

your new product.
Syarikat anda sedang merancang untuk melancarkan satu jenama baru kereta
mewah elektrik. Syarikat anda ingin memastikan agar pelanggan mereka
gembira dan berpuas hati dengan produk baru. Untuk memastikan ini
berlaku, strategi pemasaran yang betul perlu dilaksanakan.
Cadangkan dan gariskan proses perancangan pemasaran strategik am bagi

produk baru anda.
(Total/Jumlah:20)
4
SAMPLE EXAM PAPER
EBTD 4103
2. Your company is experiencing severe customer complaints. The main (20)

problem is a lack of responsiveness to customer. The Chief Executive
Officer (CEO) of your company has directed you to resolve this
problem.
Discuss in detail how the “cause and effect”, “why why” and “force
field analysis” tools can be used to overcome this problem.
Syarikat anda sedang mengalami aduan pelanggan yang teruk. Masalah

utama ialah kekurangan respons kepada pelanggan. Ketua Pegawai
Eksekutif (CEO) syarikat anda telah mengarahkan anda untuk
menyelesaikan masalah ini.
Bincangkan secara terperinci bagaimana alat-alat seperti "sebab dan

akibat", "mengapa mengapa" dan "medan daya analisis" boleh digunakan
untuk mengatasi masalah ini.
(Total/Jumlah:20)
END OF QUESTION PAPER/KERTAS SOALAN TAMAT

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SAMPLE EXAM PAPER

Part A contains FIVE questions. Answer ALL questions.

QUESTION / SOALAN Marks / Markah

1. State the various stages in a new product development process. (4)

Nyatakan pelbagai peringkat di dalam proses pembangunan suatu

2. State the benefits of “Quality Function Deployment (QFD)”. (4)

Nyatakan faedah-faedah “Quality Function Deployment (QFD)”.

3. Describe the “technology growth curve”. (4)

4. Identify FOUR characteristics of product quality. (4)

5. Provide a definition for “concept” and give a suitable example. (4)

Part B contains THREE questions. Answer TWO questions only.

QUESTION / SOALAN Marks / Markah

1. a) Explain the term “creativity”. (4)

b) Propose various ways on how you can become creative. (8)

c) Discuss in detail TWO (2) creative thinking methods. (8)

a) Terangkan istilah "kreativiti".

b) Cadangkan pelbagai cara bagaimana anda boleh menjadi kreatif.

c) Bincangkan secara terperinci DUA (2) kaedah pemikiran kreatif.

2. a) How do we select concepts for product development? Discuss (10)

b) Compare and contrast between the “Modified Pugh (10)

a) Bagaimana kita memilih konsep pembangunan produk?

b) Bandingkan dan bezakan antara "Kaedah Ubahsuai Pugh" dan

3. a) Identify the various critical elements when performing cost (4)

c) Discuss the various processes of manufacturing with the use (8)

a) Kenal pastikan pelbagai elemen kritikal apabila melaksanakan

Part C contains TWO questions. Answer ONE question only.

QUESTION / SOALAN Marks / Markah

Propose and outline a general strategic marketing planning process for

Cadangkan dan gariskan proses perancangan pemasaran strategik am bagi

2. Your company is experiencing severe customer complaints. The main (20)

Syarikat anda sedang mengalami aduan pelanggan yang teruk. Masalah

Bincangkan secara terperinci bagaimana alat-alat seperti "sebab dan

END OF QUESTION PAPER/KERTAS SOALAN TAMAT

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