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    Volognano - Branding Plan - Index (ENG)

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    Alessandra Colucci
    CLIENT: Volognano [castle, accommodation, event location] COMMISSIONED BY: Bernabei Consulting PERIOD: January 2018 – July 2018 BRIEF: relaunch of the structure TASK: brand, target and market analysis; definition of competitive advantage, brand values and business approach; branding plan; strategies to gain visibility online and offline; direct marketing strategies and developing partnerships; business relaunch strategies; website creation and translation; pricing strategy. MY ROLE: strategic planner, web architect, content manager

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    Volognano - Branding Plan - Index (ENG)

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    Alessandra Colucci
    127 views2 pages
    CLIENT: Volognano [castle, accommodation, event location] COMMISSIONED BY: Bernabei Consulting PERIOD: January 2018 – July 2018 BRIEF: relaunch of the structure TASK: brand, target and market analysis; definition of competitive advantage, brand values and business approach; branding plan; strategies to gain visibility online and offline; direct marketing strategies and developing partnerships; business relaunch strategies; website creation and translation; pricing strategy. MY ROLE: strategic planner, web architect, content manager

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    Volognano - Branding Plan - Index [ENG]

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    CLIENT: Volognano [castle, accommodation, event location] COMMISSIONED BY: Bernabei Consulting PERIOD: January 2018 – July 2018 BRIEF: relaunch of the structure TASK: brand, target and market analysis; definition of competitive advantage, brand values and business approach; branding plan; strategies to gain visibility online and offline; direct marketing strategies and developing partnerships; business relaunch strategies; website creation and translation; pricing strategy. MY ROLE: strategic planner, web architect, content manager

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    127 views2 pages

    Volognano - Branding Plan - Index (ENG)

    Uploaded by

    Alessandra Colucci
    CLIENT: Volognano [castle, accommodation, event location] COMMISSIONED BY: Bernabei Consulting PERIOD: January 2018 – July 2018 BRIEF: relaunch of the structure TASK: brand, target and market analysis; definition of competitive advantage, brand values and business approach; branding plan; strategies to gain visibility online and offline; direct marketing strategies and developing partnerships; business relaunch strategies; website creation and translation; pricing strategy. MY ROLE: strategic planner, web architect, content manager

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    CASTELLO DI VOLOGNANO [branding plan]

    Alessandra Colucci
    Brand Care consultant
    alessandracolucci.com

    [email protected]
    CASTELLO DI VOLOGNANO [branding plan]
    INDEX
    BACKGROUND 003 COMPETITORS 036 WEBSITE 071
    GOALS 003 MONSIGNOR DELLA CASA 037 ›› RESTYLING WEBSITE 071
    KEYWORDS 004 TORRE A CONA 040 ›› DEFINING BLOG’S EDITORIAL LINE 074
    BORGO DI CASAGRANDE 044 ONLINE PRESENCE 075
    TARGET 005 CASAMAGGIO 046 ›› REVIEWING THE ACCOMMODATION OFFER 076
    DIRECT TARGET ANALYSIS 006 CASTELLO DI SAN MARCO 047 ›› REDEFINING PRESENCE ON PORTALS & AGGREGATORS 076
    ALTRNATIVE TARGET ANALYSIS 016 TENIMENTO AL CASTELLO 050 ›› CREATING GOOGLE ADWORDS CAMPAIGN 077
    INDIRECT TARGET ANALYSIS 017 DOMAINE DES HAUTS DE LOIRE 052 ›› RELAUNCHING FACEBOOK 077
    COMPLEMENTARY TARGET ANALYSIS 019 CHÂTEAU DE GRUNSTEIN 054 GRAPHIC IDENTITY 078
    ›› DESIGNING BUSINESS CARD 078
    SCENERY 020 INPUT & STRATEGIES 056 ›› DESIGNING PRESENTATION LEAFLET 080
    TOURISM: A GROWING SECTOR 021 NAMING &TRADEMARK 057 ›› DESIGNING POSTCARD 080
    FOOD & WINE TOURISM: AN ESTABLISHED TREND 028 ›› DEFINING COMPETITIVE ADVANTAGE & BRAND VALUES 057 ›› CREATING MEDIAKIT 082
    TURISMO: TUSCANY, FLORENCE & THE DIGITAL 031 ›› RESTYLING THE TRADEMARK 059 VALUE ADDED SERVICES & TIE-IN RESOURCES 083
    ›› CREATING THE TRADEMARK GUIDELINE 061 ›› CREATING PARTNERSHIP – FOCUS ON TERRITORY 083
    ›› DEVELOPING THE BRAND CONCEPT 061 ›› CREATING PARTNERSHIP – FOCUS ON EDUCATION 084
    ›› TRADEMARK – THE COLORS 062
    ›› TRADEMARK – CONCEPT A “THE TOWER AND THE GRAPES” 062 CONTACTS 085
    ›› TRADEMARK – CONCEPT B “THE CASTLE” 065
    ›› TRADEMARK – CONCEPT C “BATTLEMENTS OR BRIDGE” 067

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