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MM Quiz

This document contains a 10 question quiz on marketing management topics. The quiz covers characteristics of services, factors that can lead to customer switching behavior, gaps that cause service delivery failures, elements needed to ensure best service quality, the only element of the marketing mix that produces revenue, pricing strategies, reference prices, value pricing, sales promotions, and types of appeals. The student is to complete the quiz and it will be graded out of a total of 10 marks.

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41 views2 pages

MM Quiz

This document contains a 10 question quiz on marketing management topics. The quiz covers characteristics of services, factors that can lead to customer switching behavior, gaps that cause service delivery failures, elements needed to ensure best service quality, the only element of the marketing mix that produces revenue, pricing strategies, reference prices, value pricing, sales promotions, and types of appeals. The student is to complete the quiz and it will be graded out of a total of 10 marks.

Uploaded by

Sibgha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Marks Obtained /10

Quiz # 01 Total Marks: 10


Subject Marketing Management
Instructor: Prof. Arshia Ahmad
Student ID & Name:
Class

Answering Table:
1 2 3 4 5 6 7 8 9 10

Q.1 Following are the characteristics of Services EXCEPT:


(a) It is intangible
(b)It is perishable, only deliverable while service provider and receiver are in
contact
(c) It can be “Standardized”
(d)It cannot be provided without a provider

Q.2 The factor can lead customer to product switching behavior


(a) Service failure
(b) High price
(c) Ethical problems
(d) All of above

Q.3 Following are the GAPS that cause service delivery failure EXCEPT:

(a) Designing and planning service on the bases of customer needs


(b) Difference in Customer expectation and management perception
(c) Difference in Service quality specification and service delivery
(d) Difference in Service expectation and service delivery

Q.4 if you want to ensure “best service quality”, focus must be on:

(a) Service reliability


(b) Service responsiveness
(c) Empathy
(d) All of above
Q.5 The only element in “Marketing mix” that produces revenue is:

(a) Product
(b) Price
(c) Placement
(d) Promotion

Q.6 The Pricing strategy where company’s Price is based on


“competitor’s pricing is called:

(a) Cost base pricing


(b) Value based pricing
(c) Competition based pricing
(d) None of above

Q. 7 Prices that buyers carry in their minds and refer to when they look at
a given product is called :

(a) Reference price


(b) Competitive price
(c) Real price
(d) Negative price

Q.8 When the price is set on the bases of “customer’s perceived product
image” it is called:
(a) Markup pricing
(b) Target-return pricing
(c) Value pricing
(d) Perceived value pricing

Q.9 ____________ is the short-term incentives to encourage the purchase or sale of


a product or service

a) Advertising
b) Personal selling
c) Sales promotions
d) Public relations

Q.10 Logical appeal that focuses on consumer’s self-interest and highlights


product functions is called:

a) Emotional appeal
b) Rational appeal
c) Fear appeal
d) Humor appeal

GOOD LUCK

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