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Globalisation, Commercialisation, and Learning To Play at Kidzania Kuala Lumpur

This document summarizes 4 academic articles about children's education, play, and career development. The first article examines an edutainment park in Malaysia called KidZania and discusses how children's play is highly structured to promote consumption. The second and third articles are about predicting children's occupational knowledge at age 7 based on early life factors and the influence of preschool. The fourth article analyzes how the educational and career expectations and outcomes of young immigrant adults differ between males and females.

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94 views4 pages

Globalisation, Commercialisation, and Learning To Play at Kidzania Kuala Lumpur

This document summarizes 4 academic articles about children's education, play, and career development. The first article examines an edutainment park in Malaysia called KidZania and discusses how children's play is highly structured to promote consumption. The second and third articles are about predicting children's occupational knowledge at age 7 based on early life factors and the influence of preschool. The fourth article analyzes how the educational and career expectations and outcomes of young immigrant adults differ between males and females.

Uploaded by

GTVill
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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An Investigation of Children's Ability to Identify

Sponsors and Understand Sponsorship Intentions


Reinhard Grohs

Udo Wagner

Regina Steiner

The Ethicality of Immersive Sponsorship Within a Children’s Edutainment Centre


Damien Arthur

[Taylor & Francis Online]

Globalisation, commercialisation, and


learning to play at KidZania Kuala Lumpur
Brendon Tagg &Shirley Wang
Pages 141-158 | Received 06 May 2015, Accepted 08 Jan 2016, Published online: 25 Jul 2016

This article examines KidZania Kuala Lumpur – an ‘edutainment park’ in


Malaysia – within the context of the literature on play and the literature on
globalisation. Changes in young Malaysian’s experiences of play resulting from
globalisation and global corporate interests point to broader changes in
Malaysian society. While KidZania claims to provide edutainment through role-
play, it seems that the children’s play is often highly structured. While the children
may appear amazed by KidZania’s impressive façades, this realistic environment
leaves little room for imaginative play. Furthermore, because the experience of
KidZania is essentially based around the production and consumption of regional
and global commodities, the label ‘advertainment’ seems justified. Many of the
issues raised in this paper actually reflect and reinforce broader issues in
Malaysian society – and appear to be exasperated by the recruitment of largely
young and potentially inexperienced workers. KidZania’s apparent weaknesses
as an educational destination also relate to broader questions about the
theoretical underpinnings of edutainment, the rise of education as a commodity
and the promotion of commodities in educational setting
https://londonspeakerbureau.com/speaker-profile/ger-graus/

https://www.youtube.com/watch?v=7Nz8VCa8-1A

Dr Ger Graus from KidZania speaking about their innovative model at


#App4England Conference

https://www.youtube.com/watch?v=mUwPPOhFoSY
Ger Graus OBE - Building a creative approach to social
mobility

Ger Graus OBE, Director of Education UK & Global at KidZania, spoke at Talent Bites - 'Marketing to
Generation Z: the Candidate as Consumer ' on 15th June. Ger gave fascinating insights into
children's education in the UK and discussed the responsibility organisations have on inspiring
children's futures.

The Philippines
(10) completes this year’s top 10,
slipping thee spots since last year. With 79% of its overall
gender gap closed, it cedes its position as the highest
performer in the East Asia and the Pacific region to New
Zealand. A worsening performance on the wage equality
for similar work indicator, dropping from 7th to 21st, partly
accounts for this fall. The country also re-opens a Health
and Survival gender gap for the first time since 2006,
although the Educational Attainment gender gap remains
fully closed
[Taylor & Francis Online]

Preschool Influences on Occupational


Knowledge of Seven-Year-Olds
A Prospective Study
Thomas E. Jordan
Pages 27-37 | Published online: 28 Jan 2015
A prospective study of 180 children from birth to age seven is reported. The
criteria at age seven was knowledge of occupations as indicated by a pictorial
test. The predictors were: seven aspects of the child and home at birth’s,
maternal IQ as tested when child was three years, a quantified description of the
potential stimulating characteristics of the home at four years; and a measure of
parental attitudes to schooling when child was age five. The data were subjected
to a multivariate regression analysis. Social class data were the prime source of
criterion variance.

[Taylor & Francis Online]


Ethnic and Racial Studies
Volume 28, 2005 - Issue 6: The Second Generation in Early Adulthood

Gendered paths: Educational and occupational


expectations and outcomes among adult
children of immigrants
Cynthia Feliciano &Rubén G. Rumbaut
Pages 1087-1118 | Published online: 17 Feb 2007
This article examines young adults’ educational and occupational trajectories
over a ten-year period using panel data from the Children of Immigrants
Longitudinal Study in California. While many of the young men and women in the
study are on straightforward paths to socio-economic success, others are falling
well short of their goals and imagined futures. Males begin with lower educational
and occupational expectations than females in junior high school, and are also
less likely to translate high expectations into realities in early adulthood. While
some occupational choices remain traditionally gendered, females are more
likely than males to aspire to and to attain the highest status occupations, even
those that are male-dominated. Early educational expectations are important
predictors of subsequent success for both males and females. But determinants
of outcomes differ significantly for men and women, showing how paths are
segmented not only by class and ethnicity, but also by gender

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