Business Plan Ur Lavandera
Business Plan Ur Lavandera
Business Plan Ur Lavandera
Dasmariñas,Cavite
Master of Business Administration Major in Supply Chain Management
A Business Plan
for
“UR L♥VANDERA” Laundry Shop
Submitted by:
Caringal, Cherie
Manabat, Daren Anne
Manalo, Ivy Chillen
Rodriguez, Rovelyn
Salvanera, Jed Andrew
Soriano, Rhomel
Soriano, Ria Rose
Submitted to:
Dr. Jonathan Mondero
The company name, UR L♥VANDERA is derived from the words Love and
Labandera.
• Love means deep commitment and great value.
• Labandera is a Filipino word for someone who performs the laundry
services.
o Ur – our Customers
o Luva – means cleaning and washing of clothes with love
o Dera – Us; we will be the one to perform the cleaning and washing of
your clothes.
The company name embodies the objective of the company which is to be a
laundry service company that provides our customers the great value and superb
service experience.
UR L♥VANDERA means that we will wash your clothes with tender love and
care.
Vision
To be the number one retail laundry and dry clean service provider in Cavite
Mission
To be the leading choice in full service laundry industry dedicated to
consistently providing high customer satisfaction by rendering convenient, clean
and friendly service, reliable atmosphere at a competitive price and valued
relationship that will not only meet the needs of our clients but also supersede their
expectations.
• Location - the business is located at R& D plaza where it’s the closest
and most convenient place to get full services in laundry. In addition to being
the sole laundry shop in this neighborhood and surrounded by residences,
there is no potential competitor.
• Convenience - offers complete service from washing to drying and
folding
• Environment - UR L♥VANDERA shall ensure to provide conducive to
giving clean, friendly and professional services.
• Relationship - our professional and friendly service will encourage
customer to come back.
Product/Service Description
• Wash, dry and fold
• Wash, dry and press
• Dry cleaning
• Leather cleaning
• Pillow cleaning
• Stuffed toy cleaning
L♥V Level 1
For day to day regular items, machine washed and dried. Folded or pressed.
Regular Php 33/kilo
Wash, Dry and Fold
Blanket Php 40/kilo
Regular Php 60/kilo
Wash, Dry and Press
Extra Hanger Php 4/pc
Protected up to 25% of fair claims guide value
L♥V Level 2
For items needing special attention such as comforters, delicates, bulky items
and heavily soiled clothing
Delicates
Spandex, kits,
Php 98 up/kilo
undergarments, lace,
jerseys, brand new items
Special Wash
Bulk
Seat Covers, Curtains or
Php 120 up/kilo
Draperies, Table clothes,
uniforms
Heavy-Soil Php 120 up/kilo
Comforters Php 95 up/kilo
Protected up to 50% of fair claims guide value
L♥V Level 3
For items that need individualized attention like signature and designer items
as well as dry clean items
Dry Clean
Barong Php 150 up
Suit (Top) Php 200 up
Suit (Trousers) Php 195 up
Gown Php 300 up
Place
The proposed location is at RD Plaza Gov. Drive Bancal Carmona, Cavite
where the said location is along the main road and where boarders and residents
reside. The area measures 35 square meter with a reasonable rental fee is Php
7,000 a month since it is located on the main road and within a newly developed
building.
Front Page
Back Page
Years ago, we can only see laundry shops in the main streets of major
cities in the Philippines. Now, however, these establishments have sprouted left
and right, and it seems that many of them are now prospering. The growing
number of Filipinos opting to live temporarily or for some, almost permanently in
dormitories and boarding houses in urban places where there can find high-paying
jobs compared to the province; with the lack of space to hang and dry their clothes;
with the shift of modern women from plain housewife to career women, and with
our busy lifestyle, more and more people are using the services of a laundry shop
to clean their clothes. With these changes, a laundry shop is now one of the most
stable businesses to own.
The location is the most crucial factor in the success of this business. For
UR L♥VANDERA, we opt to place it to one of the most populous barangay in
Carmona, Cavite. A more detailed discussion on our chosen location will be
discussed in Section V of this paper.
DEMAND
The target market mostly composed of the residents of Woodland Hills and
adjacent dormitories and boarding houses within the 500-meter radius. We will be
using the following assumptions in coming up with estimated demand for the next
five years.
a. Percent growth rate of population = 4.5% (average growth from year
2001 to 2011)
b. Percent of available demand tapped for the first year = 20% of total
demand.
Below are the monthly demand and its equivalent sales for year one:
Table 4.1 Forecasted monthly demand and equivalent sales at 85%:15% ratio of
WDF to WDP service, tapping 20% of demand, Year 1
Weekly
No. of Daily Weekly
demand, Price
Time House demand*, Sales, kg Daily Sales,
Service kg per
Frame hold, kg (b=a x Php (b÷7)
(b=a x kilo
(a) (b÷7) 10)
10)
Average Projected
Previous
Population Yearly
Year Year
Growth, Demand,
Demand (a)
(b = a x 4.5%) (a+b)
2017 458
Table 4.3 Demand Projection for the next five years, Sales
Sales of Increase in Projected
Year Previous Sales Yearly Sales,
Year, (a) (b = a x 4.5%) (a+b)
2017 - - 4,545,257.14
Figure 5.1 The Laundry shop is along Governor’s Drive in Carmona, Cavite.
a. Population
1. Number of Household. Barangay Bancal has a total population of
14,797 based on the latest survey conduction by PSA last August 2015.
It has a total household population of 3,712 with an average of 4 family
members per household.
It is estimated that at least 60% of these households are situated within the
500-m radius target market or 2,228 households.
Table 5.2 Distribution of Families by Income Class, Cavite Province, 2015 (PSA)
The following table shows the amount of money our client is willing to
spend for a laundry service. Each family is willing to allocate 4.4% to 6.8% of their
income to miscellaneous services such laundry service. This means that if a
family is earning Php20,000 monthly income, they are willing to shell out
Php880.00 up to Php1,360.00 for the said service.
Income Class
All
Calabarzon Region Income 40,000 60,000 100,000 250,000
Under
Classes - - - and
40,000
59,999 59,999 249,999 over
Total family
875,400 656 3,656 21,214 225,972 623,903
expenditures in millions
Routine Household
Maintenance Allocation, 6.60% 4.40% 4.50% 5.10% 6.30% 6.80%
%
Routine Household
Maintenance Allocation, 57,776.40 28.86 164.52 1,081.91 14,236.24 42,425.40
in millions
Table 5.3 Annual Family Expenditure by Major Expenditure Group, by Income Class 2015
2. Commercial Clients:
a. Blaine Industrial Complex
b. Met’s Logistics
c. Granville Industrial Complex
d. Wellborne Industrial Complex
e. Mt. View Industrial Complex I
c. Competition
• Shaina Laundry Shop – Situated east of our proposed location
and is 450 m away from the site. The shop is near Puregold
GMA and University of Perpetual Help GMA and is also along
Governor’s Drive.
d. Accessibility
• The shop is accessible by PUV’s both from GMA town proper
and Carmona town proper. It is 550 meters from GMA junction
and is 250m away from Maguyam – Bancal Junction, a major
road access if you wish to go to Tagaytay from Carmona.
e. Security
• Because RD Plaza is just beside the Brgy Hall of Bancal
Carmona Cavite, our clients will feel the advantage of our
location in terms of security and safety.
1. Receiving / Claiming
This includes the welcome of customer, weighing of items and Job Order
processing.
2. Sorting
The process of separating clothes under the following categories:
Pile 1: WHITES- Items that can be washes in a long wash cycle and full spin
with hot water and bleach. Such as socks. Cotton shirt, face cloths, towels and
sheets.
Pile 2: LIGHT COLORS – Warm or cold wash cycle, for shirts, tops and
bottoms.
Pile 3: DARK COLOR – Maybe washed in warm or cold water. Items like
jeans, top, and bottoms maybe washed on a long cycle with full spin.
Permanent press trousers and dark t-shirts should be washed of shorter wash
cycle with low spin. To reduce the possibilities of wrinkles.
Pile 4: RED or BRIGHT COLORS – colors that well known for bleeding and
fading on other fabric. These should be washed separately.
Pile 6: BULKY or FILTHY – Big and incredibly dirty items should be washed
separately. These are items that often need heavy duty wash cycle and
stronger dose of detergent than a regular load. Include throw rugs, socks and
maintenance work uniforms.
3. Tagging / Spotting
Tagging refers to putting identification to the item; this is done when mixing
clothes with other customers.
Spotting refers to stain confinement and removal process. The process
involves in identification and classification of Stains. There are five Stain
categories:
• Protein
o Example; egg blood, mucus, urine, cheese, milk, and baby
formula.
o DO NOT USE HOT WATER in washing
o SOAKING IN COLD WATER is necessary with heavy duty
detergent or may need bleach product to remove it.
• Tannin
o Example; coffee, tea, beer, alcoholic beverages, tomato
juice and washable inks.
o Used heavy duty liquid detergent and wash with warm/ hot
water.
• Oil based
o Example; butter, mayonnaise, creams, or grease.
4. Soaking
Only stained cloths/items need to undergo this process. This may take 2-3
hours clothes treatment and sometimes overnight for heavily soiled items.
5. Washing
The actual clothes washing perform by heavy duty commercial washing
machine. Requires use of detergent and may take 30-35 minutes’ cycle time.
6. Drying
Removing of excess water from the clothes, by either Machine drying or Line
drying. Line drying is recommended for sensitive types of clothes.
7. Pressing
The process of ironing clothes, but not all items need to undergo this process.
As it is customer option.
8. Folding/ Packing
Folding refers to literally folding process while doing final inspection of finished
items and packing inside the plastic bag.
For Dry Cleaning process the only difference is that the method of washing is
by hand wash. As the type of clothes were considered special and sensitive. The
maximum level of care is necessary.
This is a cleaning process for clothing and textiles using a solvent other than
water-known as dry cleaning fluid, and typically this are tetrachloroethylene.
Items for Dry cleaning are coats, clothes made up of Rayon, Wool, Barong,
Wedding gown/Formal dress, stuffed toys, etc.
N With
stain?
Machine Dry:
D a. Set the machine timer.
b. Fluff and shake each piece.
c. Load the clothes in dryer.
Line Drying:
a. Turn clothes inside out before hanging.
2. Hang clothes immediately from the
washer to reduce wrinkles.
N With
press?
N With
issue?
END
For most clothing the hotter the water, the cleaner the clothing will be.
Most lines, and white clothing are washed in hot water to remove
germs and heavy soil. However, many of our clothes wont come out
Majority of laundry was washed with warm water. It is usually the best
choice for permanent press and jeans. It allows good cleaning action
without as much fading, wrinkling and shrinking.
UR L♥VANDERA will base its capacity on the cycle time of its washing/drying
machine as shown in the table below:
INPUT: 10kgs
WORKING HOURS: 11 hours
1 Receiving 5 5
2 Sorting 10 10
3 Soaking optional
4 Washing 35 35
5 Drying 25 25
60 minutes
Bottleneck if
6 Pressing 110
have press
7 Folding 20 20
8 Packing 5 5
9 Claiming 5 5
Table 7.1 shows that pressing is the bottleneck process. In this case, UR
L♥VANDERA will outsource the presser. The work schedule of the presser will
work five hours a day with an output of 30~35kgs daily. This output will cater
the 15% allocation for Wash-Dry-Press (WDP) service.
DESIGN EFFECTIVE
Working Hours 11 10
Load 10 Kg 10 Kg
COMPUTATION:
Table 7.3 Forecast based on Target Sales Projection for 3 consecutive years
NOTE:
For second year’s gap, UR L♥VANDERA plans to extend its weekly working
schedule.
2. Service Factors
The particular service rendered also must be considered since different items
will have different rates of output. In laundry business, there is a consideration
made in service mix. A percentage of service was defined between Wash-
Dry-Fold (WDF) and Wash-Dry-Press (WDP). 85% of its daily output/service
is for WDF while 15% is allotted to WDP.
3. Process Factors
UR L♥VANDERA believes that productivity affects capacity. With its tag-line of
“washing your clothes with tender love and care”, the quality assurance of its
service is the number one priority of the shop. We also set an internal control
to prevent the occurrence of possible service problems and will have regular
review of customer feedback.
4. Human Factors
Employee motivation has a very basic relationship to capacity. Prior to
deployment of its employee to the shop, we will be conducting orientation
related to service provision and good customer relationship/etiquette. We will
be posting visual criteria per station that will guide its employee during
process. We also have incentive program that will motivate our employees to
perform their job well.
5. Policy Factors
Management Policy can affect capacity by allowing or not allowing capacity
such as overtime and shifting schedule. But in UR L♥VANDERA, we treat our
employees as family. Employee has fixed schedule and are allowed to have a
one (1) hour break time and with overtime pay when overtime requires.
8. External Factors
UR L♥VANDERA ensures the compliance to applicable legal and other
requirements including safety and environment. Adequate fire extinguishers are
placed inside the shop while all its wastes and scraps will be sold to registered
junk shop or scrap buyer.
FLOOR AREA
The floor area measures 35 sq. m. which is considered for adjustments
and future expansions. It utilizes the space for Waiting, Reception, and
Operation Area.
OPERATION AREA
The size for the operating process of the laundry shop is 22 sq. m. The
floor in the work area will be tiled for easy cleaning and can accommodate
wet works. The water supply and drainage will be connected through
centralized pipes to avoid messy workplace.
WAITING AREA
The waiting area has a sofa for the convenience of the customers
while waiting. It also has a TV which can lessen the feeling of boredom. The
TV will also show the advertisements of UR L♥VANDERA for additional
information on the services and promos to the customers.
INTERIOR
The color for the walls will be light colored which in some studies
indicate that it has an impact on productivity and employee morale. Interior will
come with attractive designs and relaxed ambiance mainly on the waiting area
which can influence the degree of attractiveness for promotional value on
customers as well as employees.
4 1 RECEIVING
SORTING,
2 TAGGING/SPOTTI
NG, SOAKING
3 WASHING
6
3
4 DRYING
5 PRESSING
2
6
FOLDING/UNTAG
7
GING/PACKING
7 CLAIMING
PERSONNEL PLAN
Excellent customer service and efficiency are top priority for us that is why
we will ensure that we look for applicants that match the need of the business
before hiring them. We will also provide trainings in areas such as excellent
customer service etc. In essence, we want to build a team and dedicated
workforce that will work together to help Lavandera achieve its set targets,
occupying the following positions:
Position Status
No. of Personnel
Full-time 1
Laundry Shop Manager
Workers Full-time 2
Presser Outsourced 1
Accountant Outsourced 1
Total 5
With the added duties and responsibilities, its reasonable and possible
salary increase will be done by the owner.
Employee Benefits
Private SSS,
Manpower Meal
Position Health Philhealth Total
Required Allowance
Insurance Pag-ibig
1,120
Php 1200/
Manager 1 520/month 400/month /mont
month
h
3,240
Php 700/
Worker 2 520/month 400/month /mont
month
h
Table 9.3 Employee Benefits
Other Functions
coincidental to Performs other tasks that maybe assigned from time to time
the Position
Other Functions
coincidental to
Performs Other task as maybe assigned from time to time
the Position
WORK SCHEDULE
INVENTORY SYSTEM
On the Data tab import the excel file containing inventory to be loaded to the POS
system.
INVENTORY CLASS
RE-ORDER POINT
When the quantity on hand of an item drops to this amount, the item is
reordered. UR L♥VANDERA projected lead time for liquid detergent is 3 days.
Meaning if the Liquid detergent level drops 3 days worth of inventory to support the
shop, then it is time to reorder supplies.
INVENTORY MONITORING
WIP Monitoring:
UR L♥VANDERA would implement zero wip policy. All job orders received
will be processed within the day. Low level of wip gives more flexibility in the
system which gives room for multi tasking.
FORECASTING
Below is the forecasted inputs for the first month of our operation.
Reference:
FMEA: A Prevention Tool
- Concept: Identify how the Service can fail in achieving the Intended Function (JURAM 1988)
1. Identify the possible error causes and eliminate them
2. Detect the failure impacts and reduce their effects
- It is a Method Designed to:
1. Identify how a Process can fail in meeting the customer critical needs
2. Estimate the risk of specific causes that lead to these failures
3. Evaluate the current control plan for the PREVENTION of these failures
4. Implement the procedures required to obtain an error-free process
A. Control Reference
2. Use of color coded baskets per Job Order Control from the start of process
(Receiving).
In this business, having the Php 2M capital, 50% of it will be used as start-up
business while the 50% will be allotted for the expansion in three-year term. With the
potential in the laundry business and management confidence, it is expected that the
revenue is 20% more in 1st year, 27% more in 2nd year and 29% more in 3rd year. It is
also noted that that monthly profit shown has already taken into account the return of
its capital in 3-years time. Thus, this financial statement shows a worthwhile
investment.
FINANCIAL FORECAST
This financial indicator shows the potential changes such as growth. This
is based on the annual sales, and operating expenses as measured in gross
amounts (gross margin is in percentage terms).
Financial Forecast
4,000,000.00
3,000,000.00
2,000,000.00
1,000,000.00
-
Year 1 Year 2 Year 3
The following table and chart illustrate the 3 years sales forecast. The Ur
L♥VANDERA’s cost of sales or variable cost consists of the company's
utility expenses, which are dependent on the number of customers but has good
sales potential.
Sales Forecast
9,000,000.00
8,000,000.00
7,000,000.00
6,000,000.00
5,000,000.00
4,000,000.00
3,000,000.00
2,000,000.00
1,000,000.00
-
Year 1 Year 2 Year 3
A. Tests of Liquidity
This signifies that the company has the ability to meet its currently maturing obligations using its current
resources. Likewise, it gives an indication of the possible tolerable shrinkage in current resources without
threat to the claims of current creditors.
This signifies that the company has the ability to meet its currently maturing obligations
without relying on its inventories since it need first to be converted to cash
B. Tests of Solvency
This measures the extent of exposure of the creditors to that of the owners. The ratios
indicate that the owners have more exposure than its creditors.
The ratios show the extent of the contribution of the creditors to the total resources of the
organization. The ratios indicate that the creditors have a lower contribution to the total resources.
The ratios show the extent of contribution of the owners to the total resources. This ratios
are relatively high because the owners opted to invest money since it is costly to borrow big
amount from a bank.
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C. Tests of Profitability
This signifies that in every peso of the total assets or resources invested, annual earnings will be
at 40.69% on the first year, 39.9% on the second year and 32.26% on the third year.
----------------------------------------------------------------------------------------------------------------------------- ----
XII. Recommendations
a) Quality of Soap
Not all soaps are created equal. The soap that Ur L♥VANDERA has
chosen may be the advantage over competitors in the laundry business.
Some soap may cause itchiness or allergy to the clients while some
detergents may be too harsh on clothes, but definitely should not to Ur
L♥VANDERA Laundry shop that must keep to serve high quality service
and products because a good quality of detergent can be Ur
L♥VANDERA’s advantage over other laundry shops showing the superb
quality of the business.
b) Additional Promotions
c) Preventive Maintenance
It must be considered to have a regular maintenance of the machines and
equipment from the outsourced maintenance in order to ensure the good
condition and continuous operation of the laundry business.
d) Financial Analysis
Though the financial forecast has been carefully studied during the planning
of the business, it must be monitored and controlled properly for the
continued success that we expect in this business.