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Sales Training Module

This document outlines a sales training program consisting of 5 modules that cover the basics of sales, marketing, channels, sales organization, successful selling techniques, and management aspects. Module 1 discusses marketing concepts, sales concepts, and the relationship between sales, marketing and advertising. Module 2 addresses channel strategy, types of channels, and channel management. Module 3 covers sales forecasting, sales organization structure, team responsibilities and sales promotion. Module 4 focuses on fundamentals of successful selling. Module 5 examines supervision of sales teams, the role of advertising, market research, sales budgeting, and sales reports.

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Khawaja Muzaffar Mehmood
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316 views1 page

Sales Training Module

This document outlines a sales training program consisting of 5 modules that cover the basics of sales, marketing, channels, sales organization, successful selling techniques, and management aspects. Module 1 discusses marketing concepts, sales concepts, and the relationship between sales, marketing and advertising. Module 2 addresses channel strategy, types of channels, and channel management. Module 3 covers sales forecasting, sales organization structure, team responsibilities and sales promotion. Module 4 focuses on fundamentals of successful selling. Module 5 examines supervision of sales teams, the role of advertising, market research, sales budgeting, and sales reports.

Uploaded by

Khawaja Muzaffar Mehmood
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SALES TRAINING MODULES

MODULE 1:BASICS OF SALES AND MARKETING

1.1 MARKETING CONCEPT


1.2 SALES CONCEPT
1.3 MARKETING MIX
1.4 INTERRELATION BETWEEN SALES, MARKETING AND ADVERTISING
1.5 SELLING THEORY

MODULE 2:CHANNEL MANAGEMENT

2.1 CHANNEL STRATEGY AND CHANNEL OBJECTIVES


2.2 TYPES OF CHANNELS
2.3 CHANNEL MANAGEMENT

MODULE 3:SALES ORGANIZATION

3.1 SALES FORECASTING


3.2 SALES ORGANIZATION
3.3 SALES TEAM RESPONSIBILITIES AND DUTIES
3.4 SALES PROMOTION TECHNIQUES

MODULE 4: FUNDAMENTALS OF SUCCESSFUL SELLING

MODULE 5: MANAGEMENT ASPECTS

5.1 SUPERVISION AND CONTROL OF SALES TEAM


5.2 ROLE OF ADVERTISING
5.3 ROLE OF MARKET RESEARCH
5.4 SALES BUDGETING
6.5 SALES MIS REPORTS

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