CG and CSR at Godrej
CG and CSR at Godrej
CG and CSR at Godrej
AND
AT
A Project Report
On
BY
VRINDA MENON – 31
ROHIT MOHITE – 32
SEENA SAJE – 33
ARUNDATHI NAIR – 34
SAMIKSHA NARSINGH – 35
DEEP NEVGI – 36
CERTIFICATE
This is to certify that the students of TYBMS-A section of Bhavan’s college, Andheri have
GODREJ” for the subject “BUSINESS ETHICS AND CSR” in the academic year 20010-
2011.
PROF.SAMEER VIRANI
(Faculty)
DECLARATION
GOVERNANCE AND CSR AT GODREJ” for the subject “BUSINESS ETHICS AND
CSR” in the academic year 20010-2011 is an authentic work done by us. It is true and
The Study was undertaken as a part of the course curriculum of BMS, 5th semester of
VRINDA MENON – 31
ROHIT MOHITE – 32
SEENA SAJE – 33
ARUNDATHI NAIR – 34
SAMIKSHA NARSINGH – 35
DEEP NEVGI – 36
ACKNOWLEDGEMENT
This project bears the imprint of many people and without their support it would not have
existed. This project has been made possible through the direct and indirect co-operation of
First of all we would like to express our gratitude towards PROF. SAMEER VIRANI,
“BUSINESS ETHICS AND CSR” faculty who always facilitates us in gaining practical
We express our sincere indebtness and profound sense of gratitude to our parents whose
Last but not the least, we would like to forward our gratitude to our friends & other faculty
members who always endured us and stood by us and without whom we could not have
TABLE OF CONTENTS
6 CODE OF CONDUCT 17
8 CSR AT GODREJ 21 to 28
9 CONCLUSION 29
10 BIBLIOGRAPHY 30
Good corporate governance practices are essential for sustainable business that aims at
generating long term value to all its shareholders and other stakeholders. A transparent,
ethical and responsible corporate governance framework essentially emanates from the
intrinsic will and passion for good governance ingrained in the business entity.
The global financial crisis during the recent past, along with some of the large format
corporate failures and frauds have convincingly revealed that while the corporate governance
super structure in India is fairly durable, there are certain weaknesses that may have their
roots in the ethos of individual business entities.
Good corporate governance is essential for the integrity of corporations, financial institutions
and markets. It ensures the health of our economies and their stability. India’s corporate
sector is diverse in nature. On one hand it consists of multinational corporations, whereas on
the other hand a large number of small and medium enterprises drive its growth and provide
dynamism to the sector. This interesting mosaic of Corporate India has contributed
immensely to the growth of India’s economy.
Corporate Social Responsibility (CSR) is the voluntary role and contribution of the business
community towards a better social and environmental development, apart from their
investment to organizational development.
Usually CSR concentrates on the activities that typically address the aspects of a firm's
behaviour (including its policies and practices) with respect to such key elements as; health
and safety, environmental protection, human rights, human resource management practices,
corporate governance, community development, consumer protection, labour protection,
supplier relations, business ethics, and stakeholder rights.
CSR is being implemented in the Indian organizations in one or more of the following ways
such as reactive strategy, an image building exercise, for improving operational efficiency,
and a source of competitive advantage, etc to ensure business development.
It all starts with a vision, an understanding and a willingness to change, to do better not just
for one’s own self, but for the employees and the future of humankind. A systematic
approach which involves open-ended research, detailed planning and careful implementation
of the plan can lead to the successful accomplishment of organizational goals in the CSR
sector.
Established in 1897, the Godrej group has grown in India from the days of the charkha to
nights at the call centers. The founder, Ardeshir Godrej, lawyer-turned-locksmith, was a
persistent inventor and a strong visionary who could see the spark in the future. His
inventions, manufactured by his brother Pirojsha Godrej, were the foundation of today’s
Godrej empire.
With 7 major companies with interests in real estate, FMCG, industrial engineering,
appliances, furniture, security and agri care – to name a few – the turnover crosses 2.6 billion
dollars. 20% of the business is done overseas. The company’s presence in more than 60
countries ensures that the customers are at home with Godrej no matter where they go.
"Our strong emphasis on corporate governance has helped us get high ratings on both
corporate governance and shareholder value creation," Godrej adds, citing ratings given by
the Investment Information and Credit Rating Agency of India. "I also feel that the markets
have recognized and rewarded our pioneering corporate governance initiatives."
“In my view good Corporate Governance should promote the long-term good of the
Company. It is well understood that neglecting or bypassing the interests of stakeholders like
shareholders, employees, vendors, customers, consumers, the Government, or the society at
large is likely to adversely affect the long term interests of the company.
Corporate Governance together with Open Competition and Independent Regulators are the
three pillars of a modern, successful, free enterprise system.
Every business must therefore strive to create an environment where it can successfully
balance the often difficult trade-offs of generating returns for the contributors of capital in a
highly competitive market and satisfying the needs of customers, providing meaningful
employment opportunities and making a contribution to its community. This is especially
relevant in a developing country like India, where there are few established institutions to
bring about social welfare.
While figuring out the right balance between the various constituents may vary by business
and is a matter of judgement, it is now becoming more and more apparent that unless a
company is able to create a workable relationship among its various stakeholders, it may
endanger its ability to generate profit on a sustainable basis.”
“I’ll take the example of Godrej Consumer Products, which is our highest market cap listed
company — we hold about 70 per cent of the shares. When we first set up the board, we
invited independent directors who had professional reputation, not industrialist friends. I
think industrial friends are not able to devote enough time to the company. Secondly, all our
board meetings last at least half a day — no perfunctory meetings. Every year, the January
board meeting is a two day offsite affair, which devotes a lot of time on strategy.
An executive board of 10 young managers who look at issues such as strategy, corporate
governance and human resource development will report their findings once a quarter to the
regular company board. This is one of the many initiatives to improve corporate governance
in India today; at least in the Godrej Group.
Training and incentivizing managers to review any situation through the economic, legal and
ethical lenses and make decisions that appropriately balance the various trade-offs.
There is no strategy more important for company secretaries than improving the corporate
governance in companies that they work for.
In our Group we divide our Corporate Social Responsibilities into two parts. Twenty five
percent of our family owned private holding company which also happens to be a major
manufacturing company, Godrej and Boyce is owned by the Pirojsha Godrej Foundation
which in turn receives substantial regular dividends which support our family’s considerable
philanthropic activities without impinging on the minority shareholders in our listed
companies.
In addition, all our companies have CSR programs directly connected with their businesses
such as adopting neighbouring villages, promoting malaria eradication programs in our
household insecticides company, and encouraging our employees to donate their managerial
capabilities and time for socially beneficial activities.
Mr. Godrej emphasized that corporate governance is not just another management or social
fad, but is the ultimate management tool. "Good corporate governance is a very rewarding
journey for those who choose the right path," he said.
The year began in recovery from the global economic crisis and turned into a good
year for Godrej Industries.
During the economic downturn, Godrej industries focused on various initiatives to
improve operational efficiencies and de-risk their portfolio.
The diversified business model is unique with interests in the form of operating
businesses, subsidiaries, joint ventures and investments. This variety allows
shareholders to partake growth in the entire range of businesses, including oleo-
chemicals, agriculture, real estate, consumer products, and foods.
Godrej have always laid strong emphasis on green and environmentally friendly
business practices, which in turn have lead to strong advantages and dividends.
Godrej have maintained its position as market leaders in the Indian oleo-chemicals
and surfactants space.
Godrej’s chemical business had healthy profit margins this year due to consistently
strong demand and normalized raw material prices.
Results from the agri and palm oil business have been especially encouraging
There has been considerable growth in the consumer and healthcare business due to
high consumer demand for the products across the country.
The Godrej brand reaches over 470 million consumers daily.
Godrej’s property development business was successfully listed on the stock
exchanges this year and they have projects under construction in several cities across
India.
During the downturn, Godrej reinforced its commitment to innovation, adding
technology while improving efficiency to processes that uphold high quality standards
while sustaining product affordability.
Their management practices and code of conduct have ensured good governance
across businesses.
Bhavan’s College Page 14
Corporate Governance and CSR at Godrej 2010
Godrej Consumer Products Limited, together with its subsidiaries, operates in fast
moving consumer goods market in India and internationally. The company manufactures and
markets toilet soaps, hair colors, liquid detergents, and other toiletries, such as shaving
creams, talcum powders, and deodorant sprays.
It also offers sanitary napkins and baby diapers. In addition, Godrej Consumer
Products Limited sells hair braids, human extensions, hair pieces, wigs, and wefted pieces, as
well as hair accessories, such as styling gels, hair sprays, and oil free shampoo. The company
offers its toilet soaps primarily under Cinthol, FairGlow, and Godrej No.1. brand names.
It provides hair color products under Godrej Renew, Godrej Kesh Kala Oil, Godrej
Permanent Liquid Hair Dye, Godrej ColourSoft Hair Colour, Godrej Nupur Mehendi, Godrej
Kali Mehendi, and Anoop brand names in India, as well as under ‘INECTO’ and ‘SOFLENE’
brands internationally; fabric care liquid detergent products under Ezee Bright and Soft brand
names; baby diapers under the brand ‘Snuggy’, Libero, and Up&Go; and feminine hygiene
products under Libresse, Nana, Bodyform, and Nuvenia brand names.
NAME TITLE
Nadir Godrej Non Executive & Non Independent Director and Chairman of
Shareholders Committee
Jamshyd N. Godrej Non Executive & Non Independent Director and Member of
Shareholders Committee
Credit rating agency ICRA has assigned A1+ rating to the proposed Rs
200 crore non-convertible debentures (NCDs) programme of Godrej
Consumer Products (GCPL).
ICRA has reaffirmed the CGR2+ (pronounced as CGR 2 plus) rating to Corporate
Governance Practices of the Company. This is on a rating scale of CGR1 to CGR6
where CGR1 denotes the highest rating. The + sign indicates a relatively higher
standing within the category indicated by the rating.
The CGR2+ rating implies that in ICRA's current opinion, the rated Company has
adopted and follows such practices, conventions and codes as would provide its
financial stakeholders a high level of assurance on the quality of corporate
governance.
ICRA has reaffirmed the SVG1 (pronounced as SVG1) rating for Stakeholders Value
Creation and Governance practices of the Company. This is on a rating scale of SVG1
to SVG6 where SVG1 denotes the highest rating.
The SVG1 rating implies that in ICRA's current opinion, the rated Company belongs
to the Highest Category on the composite parameters of stakeholder value creation
and management as also corporate governance practices.
This Code of Conduct (Code) applies to Directors of Godrej Consumer Products Ltd.
(GCPL). It also applies to the senior management of the company i.e. one level below the
executive directors, and all functional heads.
The Board of Directors and Senior Management of Godrej Consumer Products Ltd. (GCPL)
should:
The company has been an early and enthusiastic adopter of governance reforms,
including independent directors.
Both are better ratios of independent to "executive" members than required under the
new Clause 49.
Board memberships at Godrej are not given out as sinecures for industrialist friends of
the CEO, bankers and retired generals. Board meetings at Godrej last for at least half
a day and the company also organizes a two-day strategic meeting once a year.
Godrej points out that most Indian public companies are working diligently toward
implementing the revised Clause 49 by January 1. They are being helped by the
Chairman's tea to brainstorm with young managers: a weekly discussion with 10-12
managers on every and any subject.
To evolve out-of-the-box thinking, various group businesses have formed two eight-
member teams called the red team and the blue team, made up of young employees.
Their mandate is to make recommendations for future growth prospects and
strategies.
Another initiative is the young executive's board (YEB). It has eleven youngsters on
board. They behave like any senior board, and give suggestions on strategy, human
resource policies, corporate governance and so on.
Meanwhile a team of five business heads has been instituted, which has to come up
with a group wide strategic plan this year. It is this team's recommendations-which
businesses to exit, which new ones to enter, and growth horizons-that will decide
what the Godrej group will be in five years.
To ensure that all these initiatives evolve into more than just colourful exercises,
Godrej has linked its variable remuneration to economic value added (EVA) and
employees receive pay that's linked to their contribution to the business' EVA in the
last year.
HR PRACTICES AT GODREJ
“WE see our employees, and not our brands, as our greatest assets,” says Adi Godrej,
Chairman of the Rs 7,500 crore Godrej Group. It’s a healthy give and- take relationship, and
it is more pronounced in a slow market like this. Says Sumit Mitra, Executive Vice-President
(HR), Godrej Consumer, the Rs 1,200 crore group flagship: “The company’s philosophy is do
more for people, but also demand more from them.”
The company has always followed a policy to weed out non-performers. Now, it has made its
rewards structure sharper than ever before. Says Godrej: “We have a strong performance-
linked bonus system and have even extended employee stock options across all levels of
management.”
The group believes in empowering its employees and taking initiatives for their development.
So, Godrej Consumer offers multi-skilled training to its employees so that they can play
multiple roles, instead of hiring afresh and adding to costs.
In May 2008, the group unveiled a new brand identity that promised “brighter living”. It
wasn’t just a cosmetic change, says Mitra. “We took every employee through the attributes of
brighter living at a mindset level, and told them that we meant it.” The Godrej brass gives
two numbers to make their point. Attrition, says Mitra, is just 1%. Adds Godrej: “In 2008,
only 20 stocks gained, and Godrej Consumer was one of them.”
25% of the shares of the Godrej Group’s holding company Godrej & Boyce are held in a
trust that invests back in the environment, healthcare and education. Which means business is
not just about revenues and profits but keeping our land green, our communities healthy and
our kids smart.
In 1920, founder Ardeshir Godrej gave a donation of Rs. 3 lakhs to the Tilak Swaraj Fund –
then considered a princely sum – for upliftment of the downtrodden. His gesture of
philanthropy grew into Godrej corporate policy. Giving back turned into our way of saying
thank you to the 400 million Indians who are Godrej loyalists.
AIDS Awareness
Employees are urged to take preventive care to combat AIDS through posters, hand outs,
street plays and talks.
Blood Donation
A blood donation camp is organized by Godrej every year on the death anniversaries of its
founders Naval Godrej and Burjorji Godrej. Godrejites support this noble cause in big
numbers and save precious lives of fellow humans. The number of people donating blood in
consecutive years has always shown an encouraging trend.
Leading hospitals, the Red Cross Society and Indian Medical Association extend their help in
conducting these camps.
Family Planning
Godrej has been connected with the Family Planning Foundation, which is a
voluntary organisation devoted to promote Family Planning as a basic human right, as
well as population Policies which can help bring about a balanced development of the
resources of the country-both human and material - as a means towards raising the
quality of life. ‘Pragati Kendra’ imparts not only information regarding Family
Planning but, through various social and cultural activities, provides for a better
quality of life for the inhabitants of the township.
Mangroves
Soonabai Pirojsha Godrej Marine Ecology Centre (SPMEC) was formally inaugurated
under the leadership of the late ornithologist Dr. Salim Ali.This is the first privately
managed mangrove area in India to formally adopt ISO14001 standards for
Environment Management Systems.
Apart from these, the Godrej group also supports Vatsalaya Trust, Alert India and Teach
for India group.
Smile Train
Godrej Memorial Hospital (GMH) along with a US based NGO ‘Smile Train’ conducts a
program, for helping these very children from poor families. The program consists of primary
consultation and screening followed by expert plastic surgery. Several of the patients are
offered follow up speech therapy and other support services. Children operated at a younger
age seem to derive optimum benefit. Over 300 surgeries have been successfully conducted at
GMH till date. GMH offers surgery and hospitalization to the patient and one attendant
completely free of cost. Deserving cases are also reimbursed travel costs by the hospital.
The initiative has been a great success within the first few months of its inception – with a
sizeable fund that is geared to feeding close to 780 school children and providing for
1,56,000 meals annually.
AWARDS
The BHNS Green Governance Award 2005: Godrej & Boyce Mfg Co. Ltd received
this award on November 10, 2005 for conservation and restoration of habitat.
WWF 25th Anniversary Benefactor “White Pelican” Award was received by S P
Godrej for the company’s contribution to conservation of nature and natural
resources.
The Awareness program for Godrej and Boyce, Vikroli, Mumbai was given the ISO
14001 certification.
CONCLUSION
The Godrej Group stands in a strong position today. With annual sales in excess of $1 billion,
a workforce of approximately 18,000, and a strong diversified portfolio, Godrej has proven
its ability to deliver strong financial performance.
The philanthropic activities by the chairman Mr.ADI GODREJ and other family members
even before the word CSR was known has made the Godrej group one of the most trusted
business house in India. Today the group holds an example of ethical and most transparent
group of business who is concerned not only to maximize shareholders value but at the same
time invests responsibly in social and environmental welfare.
The Godrej Group is today one of the most accomplished and diversified business houses
in India. Godrej’s success has been driven by the company’s commitment to delivering
innovation and excellence. Through the consistent application of this commitment and a
century of ethical business conduct, Godrej has earned an unparalleled reputation for trust
and reliability.
BIBLIOGRAPHY
1. www.godrej.com
2. Business Ethics: An Indian Perspective - By A. C. Fernando
3. www.google.com
4. Corporate Governance: Principles, Policies and Practices
- By A. C. Fernando
5. Company website at Godrej - Vikroli