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    Marketing Planning Ene

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    Mifzal Izzani
    The document discusses Refresher box's marketing plan for Perlis, Malaysia. It will target campers and farmers in Perlis, which has a population of 246,000 people. It provides a table showing target customer numbers over 6 months. The marketing strategy will include early bird discounts, promotions at shops, and year-end sales. Competitors include Fresh Box and Black Box, and their strengths and weaknesses are outlined.

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    Marketing Planning Ene

    Uploaded by

    Mifzal Izzani
    27 views3 pages
    The document discusses Refresher box's marketing plan for Perlis, Malaysia. It will target campers and farmers in Perlis, which has a population of 246,000 people. It provides a table showing target customer numbers over 6 months. The marketing strategy will include early bird discounts, promotions at shops, and year-end sales. Competitors include Fresh Box and Black Box, and their strengths and weaknesses are outlined.

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    The document discusses Refresher box's marketing plan for Perlis, Malaysia. It will target campers and farmers in Perlis, which has a population of 246,000 people. It provides a table showing target customer numbers over 6 months. The marketing strategy will include early bird discounts, promotions at shops, and year-end sales. Competitors include Fresh Box and Black Box, and their strengths and weaknesses are outlined.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    27 views3 pages

    Marketing Planning Ene

    Uploaded by

    Mifzal Izzani
    The document discusses Refresher box's marketing plan for Perlis, Malaysia. It will target campers and farmers in Perlis, which has a population of 246,000 people. It provides a table showing target customer numbers over 6 months. The marketing strategy will include early bird discounts, promotions at shops, and year-end sales. Competitors include Fresh Box and Black Box, and their strengths and weaknesses are outlined.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    7.

    0 MARKETING PLAN
    7.1 MARKET POPULATION
    Refresher box is a portable storage that maintain the freshness of crops while keep the natural taste,
    texture, and nutrients. . The current population of Malaysia is 31,962,324 as of Tuesday, April 24,
    2018, based on the latest United Nations estimates. From that, Perlis only covers 246,000 of the
    population which is about 0.09%. Although the population here is not as much as other country,
    the refresher is a needed to those who are want their storage to feel fresh.

    7.2 MARKET SEGMENTATION


    Refresher box will focus on the following target customers which are:

    1. Campers
    2. Farmer

    POTENTIAL MAY JUNE JULY AUGUST SEPT OCTOBER


    CUSTOMER

    Campers 50 55 65 82 85 95
    Farmer 150 155 150 153 155 162
    Total 200 210 215 235 240 257

    Table 7.1 shows the target selling number of customers in 6 months operation
    7.3 STRATEGY AND IMPLEMENTATIONS

    AGRO Fresh Sdn. Bhd will aggressively give a discount to early bird customer and do a
    promotion.

    i. Early Bird: AGRO Fresh Sdn. Bhd will give offer a 25% discount on a first 100
    customer.
    ii. Promotion: Our company will do a promotion about the product that we sell. We will
    do a tour to the nearest shopping complex in Perlis such as Giant and The Store

    In addition, we will do a year end sale during December to make sure the refresher box has been
    sold

    7.4 MARKETING STRATEGIES

    7.4.1 Promotions, Prices & Programs

    The marketing strategy for AGRO Fresh Sdn. Bhd. will differ throughout the year, depending
    upon demand for the raw material. When the hot weather, we will have to increase marketing or
    advertising campaigns. During the rainy season however we ensure that the box can maintain
    freshness of inside food and avoid fungus from take place caused from wet condition.

    Marketing programs during the summer will consist of:

     Discounts. For example, during Raya festival where people mostly bought raw material
    early.
     Advertise in the cooking recipe section in the local paper.
     Post fliers at mall or market.

    All buyer also can join Refresher Box discount program and become AGRO Fresh Sdn. Bhd.
    agent in every state in Malaysia and get discount for every 5 items.
    7.5 BUSINESS COMPETITORS

    In Perlis, there are 2 brand which have made their names for many years. Surely, they have their
    own customers. However, we are much sure that Refresh Box will able to give a big impact to
    the society in Perlis.

    COMPETITORS STRENGTH WEAKNESS

    Fresh Box  Well – known  Limited colour


    Fresh Box LLC  Easy to buy edition
    because got  Small in size
    agents  late restock
    everywhere
    Black Box  Well – known  Limited colour
    Bumi Hijau (local  Nice discount edition
    dealer) program  Too big for
    home use

    Table 7.2 shows the strength and weakness of our competitors in Perlis

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