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Typography 2

This document discusses various typography terms including different font families (serif, sans serif, slab serif, script, modern, transitional), decorative fonts, units of measurement (points, picas, cap height, x-height, baseline), leading, kerning, tracking, reverse type, readability, line length, upper and lower case letters, ascenders and descenders, font styles (bold, italic, regular, cursive), and definitions of type, font, text, type style, serif, and counter.

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211 views36 pages

Typography 2

This document discusses various typography terms including different font families (serif, sans serif, slab serif, script, modern, transitional), decorative fonts, units of measurement (points, picas, cap height, x-height, baseline), leading, kerning, tracking, reverse type, readability, line length, upper and lower case letters, ascenders and descenders, font styles (bold, italic, regular, cursive), and definitions of type, font, text, type style, serif, and counter.

Uploaded by

api-202819532
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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More Typography

AND LAYOUT DESIGN


Font Families
Old Style
Minimal thick/thin contrast, heavily bracketed serifs, oblique
stress capital height is shorter then, and lowercase
ascenders.
Slab Serif
Same thickness of line that has a slab at the bottom of the stem.
Sans Serif
No serifs, no or minimal thick/thin stress, and large x-height.
Script
Is a letterform design that most
resembles handwriting.
Modern
Extreme thick/thin contrast, no bracketing of serifs, and vertical stress.
Transitional
A greater contrast between thick and thin, wider and graceful bracketed serifs with
flat bases, larger x-height, and vertical stress in rounded strokes.
Decorative or Novelty
Specialty designed letters.
Measurement of type
Cap Height
DEFINES THE HEIGHT OF CAPITAL LETTERS from the baseline.
Baseline
Defines the bottom of capital letters and of lowercase
letters, excluding descenders.
x-height
The height of lowercase letters reach based on height of
lowercase x; does not include ascenders or descenders.
Points
A unit of measurement, often used to measure type size, equal to
0.013837 inch (approximately equal to 1/72").
Picas
A unit of measurement equal to one-sixth of an inch. There are 12 points
to a pica. A typographic measurement that has survived the digital
revolution. 12 points = 1 pica; 6 picas = 1 inch; 72 points = 1 inch.
Leading
Leading describes the amount of space between lines of text.
Kerning
Kerning describes the amount of space between two characters.
Tracking
Tracking (or letter-spacing) is the space between groups of characters.
Reverse type

The background is printed instead of the type. The type will be the color of the
stock being printed on.
Concordant

A design is considered to be concordant when you use only one typeface,


and when the other elements of your page do not have much variety in
weight, size and style.
Readability
A characteristic of type that indicates the degree
of comfort or ease with which text may be read.
Generally measured by comprehension, also by
the length of time that a reader can read a
passage without strain.
Line Length
The optimal line length for your
body text is considered to be
50-60 characters per line,
including spaces.
UPPER Case
The larger set of letters or capitals, these letters were stored in the upper case.
Lower Case
The smaller set of letters; a name derived from the days of metal typesetting
when these letters were stored in the lower case.
Ascender
The part of lowercase letters (b, d, f, h, k, l, and t) that rise above the x-height.
Descender
The part of lowercase letters (g, j, p, q, and y) that falls below the baseline.
Regular
No change in the weight of a type.
Boldface
Type or print that has thick, heavy lines, used for emphasis, headings, etc.
Cursive
Hand written words that are joined together.
Italic
Letters that slant to the right and are not
joined.
Font
Is a complete set of letterforms, numerals, and signs, in a particular face, size, and style.
Text

Typeset matter intended for continuous reading.


Type
In composition with metal type, an individual piece of metal with a character projecting in
relief on one end,.
Type Style
A variety of typeface design, for example, roman or italic, serif or sans serif, old style, modern,
or decorative/display. Broad categories of type styles are described in type classification
systems.
Serif
Ending in strokes of characters. Like small tear drops that extend form the
edge of the letter form.
Counter
The fully or partially enclosed interior space of a character.

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