Annexture C: Thesis Response sheet

Response sheet number: 3 Thesis Id: FW/12-14/M-96/Delhi/ISBE

Thesis Topic: MEASURING SUCCESS OF NEW PRODUCT LAUNCHES IN

THE INDIAN AUTOMOBILE INDUSTRY

Date: 28 nov 2014

Details of the student (Name ,Batch ,Alumni Id ,Phone No and Email Id )

Shashi kant mourya, ISBE/FWUM/12-14, FW/12-14/M-96/Delhi/ISBE,

9650777831 & [email protected]

Thesis synopsis (Attach thesis synopsis [ if response sheets are emailed] with every response
sheet )

Date when the guide was consulted: 07th Aug 2014

Progress of the work :

(Students are required to give a gist of the literature review, data collection, analysis
and recommendations etc... (use a separate sheet if required).

Comments from the Supervising guide: ( To be filled only by the supervising guide)

Shashi kant mourya had completed data collection under my guidance.

Signature of the Supervising guide: Signature of the Student:

Note: -Whenever a student emails his/her response sheet, he/she has to send all the
previous response sheets too. Response sheets should be emailed to the thesis email
ids as specified when sending the earlier annexure. Marking a Cc to the Supervising
Guide is mandatory if the student send the response sheets through email.
Annex B : THESIS SYNOPSIS FORMAT

Name: Shashi kant mourya

Phone Number: 9650777831, 9415987831

Email address: [email protected]

Course to which admitted: ISBE

Month & year of admission: 2012-2014

Place of study (IIPM CENTER ) : DELHI

Thesis Id Allotted: FW/12-14/M-96/Delhi/ISBE

Approved Thesis Topic: MEASURING SUCCESS OF NEW PRODUCT LAUNCHES IN THE INDIAN

AUTOMOBILE INDUSTRY

Specialization Area : Marketing

Introduction:

Starting from background of the research area and why this study is important, this section of the study
will continue with necessary definitions of the terms which will be used in this research. Additionally, this
section will present problem discussion to enlighten the reader about current situation of the study area.
Finally outline of the thesis will be shown to inform the reader about what will be encountered in the
upcoming chapters of this study.

1.Background

2. Purpose

3 Research Questions

1.4 Key Terms

1.5 Delimitations
Research Objectives:

a. Research Purpose e. Data Collection

b. Research Approach f. Analysis

c. Research Strategy g. Validity and Reliability

d. Sample selection,

Research methodology:

Secondary data –Internet

Primary data- Questionnaire

Tool used-Qualitative and quantitative

Sampling method-Judgmental & Convenience

Sample size-50 people

Target Audience-people from youngest-oldest

Limitations of the study:

Customer Attitudes- An attitude is an enduring combination of cognitive,emotional, and behavioral

processes.

Customer satisfaction- Customer satisfaction can be defined as overall evaluation based on the total
purchase and consumption experience with a good or service over time.

Customer trust- The trust concept has been studied in a number of disciplines, and various definitions
have been proposed

The value and the utility-

Brand of the products-

Boks referred:

The internet, magazines, news papers & also data collecting by other research agencies.

Justification of choosing the topic:

Descriptive studies, in contrast to exploratory research, stem from substantial prior knowledge of
marketing variables. Descriptive research is largely used in marketing research studies. The main aim
of descriptive research is to search for different aspects of the market environment. This type of
studies is assuming the different variables as known facts and hypothesis are of general. So that I was
choosing this topic MEASURING SUCCESS OF NEW PRODUCT LAUNCHES IN THE INDIAN AUTOMOBILE
INDUSTRY

DETAILS OF THE GUIDE

Name of the Guide:-Mitesh goyal

Phone No:- 9250323140

Email Address:- [email protected]

Designation :- Manager of goyal motors

Name of the organization :- GOYAL MOTORS

Attach the visiting card :-

Progress of the work

Data Collection
Automotive Industry comprises of automobile and auto component sectors and is one of
the key drivers of the national economy as it provides large-scale employment, having a
strong multiplier effect.1 Being one of the largest industries in India, this industry has been
witnessing impressive growth during the last two decades. It has been able to restructure
itself, absorb newer technology, align itself to the global developments and realize its
potential. This has significantly increased automotive industry's contribution to overall
industrial growth in the country.
The markets are changing day by the day and customers are becoming more and more
demanding. All businesses revolve around the customer, who has the first and foremost
priority in today’s time. He is the king. To succeed in today's competitive market,
companies must separate themselves from the crowd and rise above their competition. In
today's markets, only a few focused companies have been able to achieve and sustain
unique product, quality and service positions. Achieving and sustaining competitive
differentiation is the foremost challenge for the organizations around the world, and their
key to future survival and prosperity.

RESEARCH METHODOLOGY:
Primary data:
For collecting primary data, senior officials of various companies were approached. We
personally visited them in their offices and explained them the purpose of interview and
took information from them regarding the issues that were not available in the printed
literature supplied by them.
1. Research approach: It means that what is the way by which we collected the
information. It is the process of observation and interviews from the consumers and
dealers. The approach undertaken by us was direct personal interviewing to the
customers.
2. Contact methods: Instruments or Data collection Forms : It is the method by which
data is gathered. It could be done through various instruments. But we have taken up
the questionnaire method. The purpose of questionnaire is that, we can know the
market share of the products and services offered by the companies, various other
attributes were also studied. It helps the respondent to clearly identify the attributes
and respond accurately and to the point.
3. Collection of information: The information was collected by interviewing executive
offers of the companies. They provided us with the relevant information regarding the
product and services offered to their customers. Some of them preferred to send
information either through fax or e-mails as it was not possible for them to spare time
from their busy schedules. This was the way by which information was collected.
4. Analysing the information: The data collected was carefully analyzed. We have done
the analysis of the information on the basis of making a comparative analysis of the
basis of the attributes ranked by the customers.
5. Reporting and conclusion: This is the most vital part of the work undertaken by us.
After collection and analysis of data, it was recorded in form as prescribed by the
institute. The major part of the report is the findings. The findings also include tabular
information, Graphs, etc. The report also mentions the limitations of the project
undertaken. Then conclusions have been drawn out of the findings and various
recommendations have been given in the end of the report.
Secondary data:
Secondary research was used to complete this thesis. The secondary research was carried
out through the use of books, internet websites, journals from SIAM, Annual reports of
companies and desk research to gather the information & apply the theories.
The sources from which secondary data was collected:
- Annual reports of the company.
- Newsletters (Interface) and In-house journals (Gatirang) of the Maruti Udyog
Limited.
- Brochures and detailed descriptive leaflets available with car dealers
- Newspapers (The Economic Times, Business Standard, Financial Express,
Hindustan Times, Times of India, etc)
- Magazines like Auto India, Over Drive, A & M, and Indian Auto.
- Published journals collected from CII regarding the industry.
- Website of the company - www.marutiudyog.com
These were the sources from which secondary data has been gathered. 60% of the
information presented in the project report was extracted from the above data sources.