SUMMER TRAINING PROJECT REPORT

ON
Comparative study of India Info line with other share broking
companies.

CARRIED ON AT
India Info line Ltd.

SYNOPSIS
SUBMITTED IN
PARTIAL FULFILMENT OF
BACHELOR OF BUSINESS MANAGEMENT
TO
INTERNATIONAL COLLEGE FOR GIRLS

SUPERVISED BY: SUBMITTED BY:

Mrs.Chhavi Jain Ruchita Bhansali
Assistant professor BBM SEM V
Deptt. of Mgt. Studies ICG/2008/8570
 CONTENTS

1. ACKNOWLEDGEMENT.
2. PREFACE.
3. INTRODUCTION.
4. COMPANY PROFILE:
 COMPANY INTRODUCTION.
 HISTORY AND MILESTONE.
 AWARDS AND RECOGNITION.
 PRODUCTS AND SERVICES.

5. PROJECT PROFILE:
 SWOT ANALYSIS.

6. RESEARCH METHODOLOGY:
 SCOPE.
 OBJECTIVES.
 HYPOTHESIS.

7. REVIEW OF LITERATURE.
8. RESEARCH DESIGN AND INSTRUMENT.
9. SAMPLING TECHNIQUE.
10. DATA COLLECTION.
11. LIMITATION (IF ANY).
12. BIBLOGRAPHY/ REFERENCES.
 ACKNOWLEDGEMENT

Achieving a milestone for any person is extremely difficult. However there are motivations,
which come across the curvaceous path like “TWINKLING STARS IN THE SKY” and make
our task much easier. it becomes my humble and foremost duty to acknowledge all of them.

It was great opportunity for me to work with INDIA INFOLINE shares and securities, pioneers
in field of online trading and retail broking arm of investors pvt. Ltd. I am extremely greatful to
those who have share their expertise and knowledge with me and without whom the completion
of this project would have been virtually impossible.

Firstly, I would like to thank my project guide MR PRIYSH SINGHVI, VICE PRESIDENT,
INDIA INFOLINE LTD. Who has been a constant source of inspiration for me during the
completion of this project? He gave me invaluable inputs during my endeavor to complete this
project. I would also like to thanks MR AVINASH for helping me in the project.

I thank Dr. ASHOK GUPTA and Dr. RAKHI GUPTA. I also thank my faculty guide Mrs.
CHHAVI JAIN who provide her valuable time and support whenever I needed.

I am indebt to all staff members of IIFL for their valuable support and cooperation during the
entire tenure of this project. Not to forget, all those who kept my spirit surging and help me
delivering my best.

(RUCHITA BHANSALI)

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 PREFACE

Theoretical study combined with practical knowledge makes the learning meaningful and unable
the individual to develop self-confidence because theoretical knowledge is always incomplete
without its practical implication like “GUN WITHOUT BULLET” seeing the necessity that the
student could know and take opportunity for practical exposures of business world.

As a part of course curriculum, summer training is compulsory for all student of BBM. It is true
that work experience in an organization of repute adds an extensive knowledge and exposure to
individual.

During the training period the student learn through their own experience the real situation of
corporate world and put his theoretical knowledge into practice. This experience is valuable for
the student and plays a leading role in his carrier.

The starting days of training were difficult but I was full of enthusiasm and joy and had the spirit
to excel. Those days of beginning was devoted to simply understand the product i.e. DEMAT,
coordinating with the office and later on with the team. Slowly and steadily, as I started learning
about the market I realized that it was not as easy task to do something commendable. Yet, I was
determined to achieve my objective.

The overall experience, exposure, knowledge and team work were a great satisfaction for me.

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 INTRODUCTION

Trading in shares of company is compulsory in dematerialized form for all investors. The
company has, therefore enlisted its shares with both the depositories viz. NSDL & CDSL. This
means that we have now the option to hold and trade in share of company in Electronic form.

DEMATERILISATION signifies conversion of a share certificate from its physical form to

electronic form for the same number of holding which is credited to our DEMAT a/c which we
open with depository participant.

“DEMAT is a process by which physical share certificate of an investor are taken back by
company and equivalent number of securities are credited in electronic form at request of
investor.” This is very similar to opening Bank a/c.

It is optional and an investor can still hold shares in physical form. However, he/she has to
DEMAT the shares if he/she wishes to sell the same through stock exchanges.

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 COMPANY PROFILE

INDIA INFOLINE originally incorporated on October 18, 1995 as PROBITY RESEARCH

AND SERVICES PVT LTD. at Mumbai under the Companies Act, 1956 with Registration No.
1193797.and became a public limited company on April 28, 2000.

The name of the Company was changed to India Infoline.com Limited on May 23, 2000 and later
to India Info line Limited on March 23, 2001. It is the first Company in India to foray into the
online distribution of Mutual Funds.

It is a one-stop financial services shop, most respected for quality of its advice, personalized
service and cutting-edge technology.

The No.1Corporate agent for ICICI Prudential Life Insurance Company. Research acknowledged
by Forbes as
“Must Read for investor in South Asia”

Listed on Bombay and National Stock Exchange with a net worth of INR 200 crore and a
market cap of over INR 1970 crore.
The company has a network of 976 business locations (branches and sub-brokers) spread across
365 cities and towns. It has more than 800,000 customers. It is registered with NSDL as well as
CDSL as a depository participant.

Providing a one-step solution for clients trading in the equities market.

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 HISTORY AND MILESTONES

1995
Commenced operations as an Equity Research firm
1997
Launched research products of leading Indian companies, key sectors and the economy Client
included leading FIIs, banks and companies.
1999
Launched www.indiainfoline.com

2003
Launched proprietary trading platform Trader Terminal for retail customers
2004
Acquired commodities broking license Launched Portfolio Management Service
2005
Maiden IPO and listed on NSE, BSE
2006
Acquired membership of DGCX Commenced the lending business
2007
Commenced institutional equities business under IIFL Formed Singapore subsidiary, IIFL (Asia)
Pte Ltd
2008
Launched IIFL Wealth Transitioned to insurance broking model.

2009
Acquire registration for Housing Finance SEBI in-principle approval for Mutual Fund
Obtained Venture Capital license
2010
Received in-principle approval for membership of the Singapore Stock Exchange
received membership of the Colombo Stock Exchange.

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 AWARDS AND RECOGNITION

IIFL has been awarded as “THE BEST BROKER IN INDIA” by Finance Asia Magazine

This is the Annual ritual conducted by the magazine for study of best financial services firms in
each country across Asia. It offers diverse range of financial services and investment. Product
ranging from Equities and Derivatives, Commodities, Mutual fund to Life insurance, FD’s,
Loans etc. It was one of the early starts in ONLINE STOCK BROKING in India.

And this is not the first time that INDIA INFOLINE has been showered with award, previously it
was acknowledge by Forbes magazine as “BEST OF THE WEB”.

The most important feature though that distinguishes it from other sites is especially dedicated to
commodities which give everything ranging from specific commodity prices to the related news.
Company’s Rs.5 billion short term debt programmers have received an A1+ rating from ICRA.
This reflects highest-credit-quality of short term debt.

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 PRODUCT AND SERVICES
DIRECT EQUITY AND F&O TRADING:

 Providing in-house research based advice on selected stocks.

PORTFOLIO MANAGEMENT SERVICES:

 Advise on portfolio management services.

STRUCTURED PRODUCTS:

 Products that offer our clients unique risk-reward equations that are customized to their
investment objectives.

MUTUAL FUND ADVISORY:

 Research based recommendations on top picks in mutual funds.

INSURANCE ADVISORY:

 Life & General insurance advisory.

ART FUNDS:

 Advise on Investment in art through fund structure.

BULLION TRADING:

 Bullion buying and selling.

IPO FUNDING:

 Advising and facilitating financing on select IPOs based on our in-house research.

LOAN AGAINST SECURITIES (MARGIN FUNDING):

 Provide overdraft facility against collateral of shares/MFs.

LAS Series (TERM LOANS):

 Provide term loan facility against collateral of shares/MF units.

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 SWOT ANALYSIS

STRENGTH:
 Global parentage and expertise.
 Experience senior management.
 World class technology and infrastructure.
 Strict risk control system.
 Fundamental and technical research.
 Multiple products under one roof.

WEAKNESS:
 Less visibility in Indian market.

OPPORTUNITIES:
 To grab the growing Indian market.

THREATS:
 Global economic slowdown.
 The Indian capital market is fluctuating

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 RESEARCH METHODOLOGY

Research methodology is way to systematically solve the research problem. The scope of
research methodology is wider than that of research methods.

Scope:
 To grab the growing Indian market.
 In competitive world there are many goods chasing few customers some are trying it
expands their size and share of existing market which can be done by opening
DEMATa/c.
 The scope covered under research is the areas and localities of Jaipur city.
 It is equity to caused organization tracing its lineage to SSKL.

Objectives:
The main objective of training is to provide me the relevant knowledge and information
regarding the Share market & Investment in it and also to provide with practical knowledge of
corporate environment.

The motive of the training is to learn Online trading so that I can illustrate the
demo version of online trading to the customer before selling the company’s product and gain
more knowledge about Online trading.

Few more of the objectives for doing such internship are:

1) Maintaining databases of customer approached and analyzing the same with reference to
their needs and suggestion.
2) Market study of IIFL.
3) To explore the whole market of Jaipur.
4) To generate enquiries for the company.
5) Proper understanding and analysis of INDIA INFOLINE.
6) To know the satisfaction level of customer.

Hypothesis:
There is no significant difference between India Info line and other share broking companies.

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 REVIEW OF LITERATURE

Ajay Singhania (2009), executive director of Kodak securities reviewed that from past few
months; stock broking firms are fresh at their expansion plans. Until January 2010, they are
expanding on all three fronts-online, branches and sub –broker route.1

Mr. Kannan (2008), branch manager, Share khan Ltd. Concluded DEMAT is growing at
increasing rate due to advancement in technology and knowledge. It is one of the easiest ways to
hold large amount of stock. But though it is complex to understand. 2

Kartik Goyal and Subramanian Sharma (2010) analyzed that without enlisting the support of
the broking community, it can’t ensure the response it wants for its share sale.3

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RESEARCH DESIGN & INSTRUMENT

A Research design is the arrangement of conditions for collection and analysis of data in a
manner that aims to combine relevance to the research purpose with economy in procedure.

It is a conceptual structure within which research is conducted. There are 3 types of research
designs:-

1.Exploratory design: - developing the working hypotheses from an operational point of view.
2.Descriptive research: - concerned with specific predictions, with narration of facts and
characteristics concerning individual, group or situation.

3.Experimental design:-researchers test the hypothesis of causal relationship between variables.

The type of research design used in the research of the concerned topic of this project is
exploratory design.

SAMPLE SIZE: Sample size refers to the total number items selected from universe fulfilling
the requirements of efficiency, representativeness, and reliability. The sample size covered under
research will be 50.

RESEARCH INSTRUMENT: The instrument used for the study will be “Questionnaire”.

CATEGORIES: Various categories which would be covered under research are-

 Professionals.
 Business man.
 Government employees.

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SAMPLING TECHNIQUE

Various popular random sampling techniques are as follows:

 Simple random sampling.

 Stratified random sampling.
 Cluster random sampling.
 Probability random sampling.

For this research the sampling technique, which will be used is Probability random sampling.
Probability or random sampling gives all members of the population a known chance of being
selected for inclusion in the sample and this does not depend upon previous events in the
selection process.

In other words, the selection of individuals does not affect the chance of anyone else in the
population being selected Simple Random Sampling has been used in this research.

Using this method, individuals are randomly selected from a list of the population and every
single individual has an equal chance of selection.

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DATA COLLECTION

 Primary Data – Primary data are those, which are collected for the first time, and thus
happen to be original in character. Primary Data which will be used for collection in this
study is conducting survey through Questionnaire.

 Secondary Data – Secondary Data are those which have already been collected by
someone else and which already had been passed through the statistical process.
 Secondary data will be collected through Magazines, Web sites, Newspaper and Journals
etc.

A “Questionnaire “consists of a number of questions printed or typed in a definite order

on a form or forms. It is the most popular and convenient way of data collection. The
respondents are asked to answer /fill on their own. Three main aspects of a questionnaire
are:
i. General form.
ii. Question sequence.
iii. Question formulation and wording.

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LIMITATIONS

Following constraint were encountered while doing internship-

 Respondent were not ready to give appointment.

 We are asking to target only few area of Pali, so our sample size is small.
  It was seen that sometimes the respondents postponed a meeting by extending the date
even after fixing an appointment, it made things difficult.

 Data has to be collected according to the convenience of respondent therefore; Time

management becomes a big hurdle.

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BIBLIOGRAPHY

WEBSITES:

 www.moneycontrol.com

 www.sharekhan.com
  www.indiainfoline.com

 www.capitaline.com

MAGAZINES:

 VALUELINE “SHAREKHAN MONTHLY RESEARCH MAGAZINE” page no.34,

4/04/2009, 2nd edition.

 CAPITAL MARKET “5PASISA.COM”, NEW DELHI, 5/06/2008, page no., 18.

 THE FINAPOILS “YOU’RE PERSONAL FINANCE ADVISOR FROM

KARVY”,3/01/2010, page no., 12

BOOKS:

a. Kothari C.R., Research Methodology, methods and techniques, 2nd edition.

b. C.M Choudhary,International Business,4th edition.

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