c
c

c is one of the key decision makers who is involved in all strategies
right from revenue generation to brand building. Mathew Job is an industry veteran with 15 years of
experience in Marketing. Prior to joining Grohe he was associated with Philips Lighting as Senior
Marketing Director. He has worked with Philips in India as well as abroad at different positions. Mathew
Job was born in Kerala. He is an Electrical and Electronics Engineer and completed his Management
Studies from the Indian Institute of Management, Kolkata.



(GIPL) is a wholly owned subsidiary of Grohe, Germany and has

completed three years of direct operations in India and in this time has acquired a
significant position in the Indian market as one of the largest selling foreign brands.
Grohe recently launched its first Indian µ÷



  in Bangalore in
November 2009. This centre is a great opportunity for people to come and experience
the world of Grohe. Besides featuring the entire range of Grohe products, the Technology Centre also
showcases the elements of Quality, Technology and Design. Grohe AG is headquartered in Düsseldorf,
Germany and is world's largest manufacturer of single brand sanitary fittings. It employs close to 5100
employees worldwide, out of which 2600 are based in Germany. Grohe has six production plants of which
three are located outside Germany, namely in Portugal, Thailand and Canada.

Replying toc ofaa
, Mathew Job says "Our global vision is to be the market leader in
every country we are present in by the year 2015."

·        

  ! "
Today¶s bathroom is a versatile space that serves various functions ranging from rejuvenation at the
beginning of the day to relaxation at the end of it. Be it a quick wash or long leisurely indulgences, the
expectations of homeowners from their bathrooms have seen a significant rise. It is no longer a question
of choice because the individual looks to fulfill each of these varying needs at different instances in their
daily lives. This is why it has become exceedingly vital that a single product is capable of serving multiple
purposes.

Today the customer is even willing to understand the functionality of design. This trend is evident from the
growing demand for shower systems, which combine the mixer, head shower, hand shower and body
showers into one unit. The shower systems stand in clear differentiation, being less bulky and better in
performance and design, as against existing shower panels or integrated cubicles.

Bathroom fittings in India have followed the global trend and moved towards single lever fittings from the
traditional two knob fittings. Wall mounted fittings are a rising trend which again flows from the demand
for better functionality. They are also gaining popularity because not only are they a great enabler for the
designer but are easier to maintain due to lesser water contact with the product surface.

   "

Earlier, the selection of products was guided by either price or design with minimum consideration of
functionality. The latest trends today are guided by functionality and design leading to orientation towards
detail.

·     "

There has also been a dramatic increase in the rate of construction in the past couple of years be it
residential, hotels or commercial and this boom is expected to continue in the coming years as well. In
addition, consumers are now willing to spend a lot more on making their bathrooms look and feel good.
They are also more aware of the possibilities and the options available, this in turn allow them to make
better informed choices in terms of fittings. These factors when taken together i.e. the growth rate, the
increase in construction and more money flowing into the sanitary market, will ensure a robust growth for
the industry in the foreseeable future.
·     "·     
"
Our global vision is to become the market leader in every country we are present in by the year 2015.

     #  "

The strategy for the Indian market can be surmised in three simple points:

Availability ± Ensuring the availability of Grohe products where the consumer wishes to buy them.

Acceptance ± Ensuring consumers know, prefer and want to buy our brand.

Affordability ± Ensuring a Grohe solution for every consumer who truly wants to enjoy water.

$ #    "

Our products would be available in more than 500 stores across the country by end of 2010.

%    
& 



Water is a scarce resource and must be used responsibly. Grohe leads the way on water conservation
with its EcoJoy range ± which sees Grohe combine outstanding design, high performance and water
usage efficiency. Through our EcoJoy range Grohe uses first class materials and design innovation to
ensure water usage efficiency ± this directly equates to reduced water consumption and products that
really do last a lifetime. Our showers have been manufactured to deliver the best possible shower
experience with technology that uses the least amount of water, Grohe DreamSpray is the perfect
example of this. Protecting the environment whilst achieving perfect water flow, again and again!

The Grohe EcoJoy range offers an overall water saving solution that comprises of faucets, showers,
bathroom fittings and kitchen mixers. All EcoJoy products deliver a defined flow volume of 5.8 litres per
minute, allowing one to save up to 50% on their water bills, meeting the requirement for the sustainable
code for homes and building regulations.Reducing water consumption with GROHE EcoJoy also means
less water needs to be heated so water savings thereby generate electricity savings. A 100 bedroom
hotel can save up to 6.8m litres of water and 186,000 kWh of energy per year.

Now it is becoming increasingly important that people not just enjoy water, but enjoy water responsibly.
The challenge in making water saving fittings popular was that no-one wanted to sacrifice comfort or the
indulgence factor, which is why we came up with the EcoJoy technology which allows you to save water
without compromising your comfort in any way.

       

  "
Water is a scarce resource and it is very likely that regulations will come in to ensure their judicious use.
There are for example energy efficiency codes being implemented in India and the day is not far when we
will have water usage codes. This in turn could increase the demand for technologies like Grohe EcoJoy.

      " 

    
·
 ' "& #    #"
Grohe is headquartered in Düsseldorf, Germany and is world's largest manufacturer of single brand
sanitary fittings. Grohe has six production plants, of which three are located outside Germany, namely in
Portugal, Thailand and Canada.

Based on our market share ambitions and cost effectiveness of local manufacture, a decision will be
taken at an appropriate time in the future.

·  
  "·
 ' "
Just like any other industry, there is an unorganized sector in the sanitary fittings industry. As people
becoming increasingly demanding in terms of quality and aspire for better lifestyle, the unorganized
sector will decline over time.

·       "(      
  "
Grohe has been a market leader in technologies. Our thermostat ranges with Grohe Turbostat technology
and shower and faucet ranges with Grohe EcoJoy are now changing trends delivering a better experience
to customers and helping in the conservation of water as well.

One of the most cutting edge technologies of today is Grohe Digital, employed in our top of the line
Ondus range, which exudes the very essence of water. Making our products intuitive and simple in an
over complicated world is key. The objective is to reduce unnecessary complexities of life with the use of
technology and design.

The intelligent design of our Ondus digital touch pad provides an icon based interface for effortless
operation. Backlit icons ensure good legibility even in reduced lighting and act as a further navigation aid,
guiding the user through the features. The result is a technologically superior product, which the user will
instantly relate to and feel comfortable using without the need to study a lengthy instruction manual.


)÷



   

Grohe¶s first Technology Center in Asia was launched in November 2009 and is located in Bangalore. It is
a place where visitors can experience the unique way in which Grohe has synergized Design, Technology
and Quality into their products, allowing customers to truly Enjoy Water. 

This interactive Technology Center showcases three different style segments ± Authentic, Cosmopolitan
and Contemporary to allow discovery of the diversity of forms and shapes and experience the brand¶s
philosophy in a whole new dimension. On live display at the Grohe Technology Center is the "Ondus",
pegged as a revolutionary product in the sanitary fittings industry. This iconic range of luxury bath fittings
is blended with pristine digital technology that ensures you a lifestyle changing experience centered
around the concept of "Sensual Minimalism". One can also experience all of Grohe¶s other product
ranges and technologies like the SilkMove, StarLight, DreamSpray, CoolTouch etc. at the Technology
Centre. The live display of the Grohe EcoJoy range highlights the brand¶s commitment towards water
conservation. This range offers overall water saving solutions comprising of taps, showers, bathroom
fittings and kitchen mixers. Besides this, the Technology Centre will also enable Grohe to impart requisite
training to plumbers and technicians.

       


Grohe AG is Europe¶s largest and the world¶s leading single-brand manufacturer and supplier of sanitary
fittings, holding roughly eight percent of the world market. Grohe is present in over 130 countries
worldwide including USA, Canada, South America, Europe, Africa, Middle East, Asia and Australia. We
have 6 production plants worldwide i.e. 3 locations in Germany: Hemer, Lahr, Porta Westfalica; 1 location
in Albergaria-a-Velha, Portugal; 1 location in Rayong Province, Thailand and 1 location in Mississauga,
Canada.