The Seven Basic Principles of Effective Speaking
The Seven Basic Principles of Effective Speaking
1. Purpose:
2. Audience:
3. Logistics:
4. Content:
5. Organization:
6. Credibility:
7. Performance:
Identifying Purpose, The Central Idea, & Main Ideas (p.276 – 280)
Specific Purpose – specifies what you want audience members to know, feel or do by the
end of your presentation.
Central Idea – specifies the topic of the presentation and makes some definitive state
about it. This is your thesis statement. Use specific language!
Main Ideas – subdivisions of the central idea. Make sure your main ideas are in a logical
sequence and all DIRECTLY relate to your central idea.
Types of Supporting Material (p.286-291)
“According to . . .”