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    Shopping Design Brief

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    SiddhantShrivastav
    This design brief outlines requirements for a new shopping mall project, including necessary shops and amenities as well as basement services. Shopping malls offer benefits over local markets and street markets such as free parking, climate control, and a greater variety of organized brand options. The design of the new shopping mall should reflect its purpose contextually, be sustainable, and offer an experiential space that targets a wide group of people by potentially redefining the shopping mall typology.

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    Shopping Design Brief

    Uploaded by

    SiddhantShrivastav
    2K views4 pages
    This design brief outlines requirements for a new shopping mall project, including necessary shops and amenities as well as basement services. Shopping malls offer benefits over local markets and street markets such as free parking, climate control, and a greater variety of organized brand options. The design of the new shopping mall should reflect its purpose contextually, be sustainable, and offer an experiential space that targets a wide group of people by potentially redefining the shopping mall typology.

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    This design brief outlines requirements for a new shopping mall project, including necessary shops and amenities as well as basement services. Shopping malls offer benefits over local markets and street markets such as free parking, climate control, and a greater variety of organized brand options. The design of the new shopping mall should reflect its purpose contextually, be sustainable, and offer an experiential space that targets a wide group of people by potentially redefining the shopping mall typology.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    2K views4 pages

    Shopping Design Brief

    Uploaded by

    SiddhantShrivastav
    This design brief outlines requirements for a new shopping mall project, including necessary shops and amenities as well as basement services. Shopping malls offer benefits over local markets and street markets such as free parking, climate control, and a greater variety of organized brand options. The design of the new shopping mall should reflect its purpose contextually, be sustainable, and offer an experiential space that targets a wide group of people by potentially redefining the shopping mall typology.

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    At a glance
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    Some of the key takeaways from the passage are that shopping malls provide climate control, variety of goods and brands, organized layouts, entertainment options and meeting spaces compared to local markets.

    Some of the requirements for shops and amenities mentioned are an anchor store, supermarket, electronic zone, specialty stores, theme galleries, ATMs, kids zone, multi-cuisine restaurant, food court, specialty restaurants, cafe, snack bars and ice cream parlour.

    Some important aspects of shopping mall design mentioned are circulation within the mall, column free retail spaces, utility services like drinking water, sanitation, electricity, security, fire safety, lighting and HVAC.

    DESIGN BRIEF

    For

    SHOPPING MALL
    (Semester VI Design Problem)

    Group members:
    Niramayee Godara
    Priyanka Ahuja
    Roopanshi Goel
    Siddhant Shrivastav
    Sparsh Jha
    Tushar Chaudhary
    INTRODUCTION
    India is a land where we have feasts, festivities, carnivals happening round the year. Most of these
    activities take place in the open. Shopping malls, in contrast, give us a different picture.

    In a Shopping Mall, we perceive a distinct attempt to portray an International image. “The process of
    evolution began with the traditional high street and air-conditioned market of the 1990s and earlier.
    This led to the large shopping malls, multiplexes and shopping centres of the new generation. A
    Shopping Mall is not only a space for Commercial Activity but social life as well – a modern, climate-
    controlled version of the ancient town squares.

    Shopping Malls are popular basically for three reasons: free or low-cost parking, guaranteed comfort
    for all weather conditions and availability of a variety of goods which traditional local shopping areas
    could never match.

    A Few Important Aspects of Shopping Mall Design:


    • Circulation within a Shopping Mall is important.
    • Column free retail spaces.
    • Mall should be well-served with utility services like:-
    Drinking water, sanitation, toilets, waste disposal management, ease of regular cleaning and
    maintenance, electricity and power back-up, security arrangements, fire, lighting, HVAC etc.

    REQUIREMENTS

    Shops & amenities:- Admin office:-


    1. Anchor store 1. Admin office+ account
    2. Super market 2. Building management’s office.
    3. Electronic zone
    4. Specialty stores Basement Services:-
    5. Theme galleries 1. Pump room
    6. ATMs 2. HT and LT panel room
    3. HVAC plant room
    Entertainment:- 4. DG set
    1.Kids zone 5. Fire exhaust with open shaft
    6. CO2 extraction
    Café & restaurants:- 7. Electrical panel rooms at every floor
    1. Multi-cuisine restaurant 8. Fire exits
    2. Food court 9. Fire Hydrants at different part of building
    3. Specialty restaurants 10. AHU room
    4. cafe 11. Toilets
    5. Snack bars 12. Under ground and overhead water tanks/ for
    6. Ice cream parlour service, drinking and fire
    BENEFITS OF SHOPPING MALL OVER LOCAL AND STREET MARKET

    LOCAL MARKET STREET MARKET SHOPPING MALL


    PARKING No No Yes
    RESTROOM No No Yes
    SPACIOUS STORES No No Yes
    ORGANISED No No Yes
    VARIETY OF BRANDS Limited Limited Yes
    DISPLAY Shelf System Mostly Folded Fully Displayed
    AMBIENCE Normal Normal Pleasing
    CIRCULATION Limited Limited Mannered
    ZONING No No Category division
    SECURITY No No Yes
    ENTERTAINMENT No No Yes
    MEETING SPACES No No Yes
    CLIMATIC COMFORT No No Yes

    ASPECTS THAT EACH ONE SHOULD INCULCATE WITHIN THEIR DESIGN


     The building as part of its surroundings (Contextual)
     The purpose of the building should be clearly reflected in its design
     Sustainable (as todays major concern)
     Space should offer an experience to the customers.
     Conceiving the building with its various parts and outdoor areas as one interconnected
     Inviting space
     Considering this project equally social as commercial.
     Functional
     Design should be that it will target more group of people.

    As shopping mall is a typology of commercial complex which has feature like (Introvert spaces,
    Large atriums, and Corridors, connecting shops,etc). Hence somehow it provides rigidity in
    designing, Therefore design should move forward with the aim to redefine the Shopping mall by
    moulding or breaking its typology, so that it will create a whole new experience to the users.

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