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Case: Campaign Strategy For An Election

Amit, a candidate for the Board of Supervisors, has 100 volunteers for the final week of his campaign. He has three main campaign strategies remaining: media advertising, door-to-door canvassing, and telephone campaigning. Each strategy requires a certain amount of volunteer time and labor. Amit would like to maximize his strategies within the constraints of volunteer availability to improve his chances of election.

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60 views1 page

Case: Campaign Strategy For An Election

Amit, a candidate for the Board of Supervisors, has 100 volunteers for the final week of his campaign. He has three main campaign strategies remaining: media advertising, door-to-door canvassing, and telephone campaigning. Each strategy requires a certain amount of volunteer time and labor. Amit would like to maximize his strategies within the constraints of volunteer availability to improve his chances of election.

Uploaded by

cvikasgupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Case: Campaign Strategy for an Election

The campaign headquarters of Amit, a candidate for the Board of Supervisors, has 100
volunteers. With one week to go in the election, there are three major strategies are remaining:
media advertising, door-to-door canvassing, and telephone campaigning.

It is estimated that each phone call will take approximately four minutes, each
door-to-door personal contact will average seven minutes. These times include time between
contacts for breaks, transportation, dialing etc. Volunteers who work on one will not be able to
handle any other duties. Each ad will utilize the talents of three workers for the entire week.

Volunteers are expected to work 12 hours per day during the final seven days of
the campaign. At a minimum, Amit feels he needs 30000 phone contacts, 20000 personal
contacts and three advertisements during the last week. However, he would like to see 50000
phone contacts, 50000 personal contacts made, and five advertisements developed. It is felt that
advertising is 50 times as important as personal contacts which in turn are twice as important as
phone contacts.

Formulate this problem with a single weighted priority to determine how the
work should be distributed during the final week of the campaign?

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