Research Project On Attitudinal Survey Of: MD University Rohtak
Research Project On Attitudinal Survey Of: MD University Rohtak
Research Project On Attitudinal Survey Of: MD University Rohtak
SURVEY OF
“E-BANKING IN INDIA”
SUBMITTED TO
MD UNIVERSITY ROHTAK
Towards Partial Fulfillment of Requirement for
Bachelor of Business Administration Degree
Project Objectives:
Benefits of study:
My sincere gratitude to Mr. Amit Dahra, sales manager, Agra Branch, ING
VYSYA BANK who gave necessary directions on doing this project to the best of
my abilities.
Later on I would like to thanks Dr. Vandana Srivastava and other faculty
members who taught me that how to do project through appropriate tools and
techniques.
Signature
Rohit
Declaration
I am Rohit. This project report is my original work and has not been submitted in
any form as a part of any other project.
Information derived from the published and unpublished work of other has been
acknowledgement in the bibliography.
Rohit
Chapter 1
Introduction of Banking system in INDIA
Banking system of a nation is the shadow of nation’s economy. A healthy and
profitable banking system is just like the backbone of nation’s economy. It is
necessary for a nation to achieve growth and remain stable in this global world and
global economy. The Indian banking system, with one of the largest banking
networks in the world, has witnessed a series of reforms over the past few years
like use of E-Banking and the increased participation of private sector banks.
In 1948, the Reserve Bank of India, India's central banking authority, was
nationalized, and it became an institution owned by the Government of India.
In 1949, the Banking Regulation Act was enacted which empowered the
Reserve Bank of India (RBI) "to regulate, control, and inspect the banks in
India."
The Banking Regulation Act also provided that no new bank or branch of an
existing bank could be opened without a license from the RBI, and no two
banks could have common directors
Chapter 2
INTRODUCTION: The Origin of ING Group
ING group originated in 1990 from the merger between “Nationale Nederlanden”
the largest Dutch Insurance Company and “NMB Post Bank” Group. Combining
roots and ambitions, the newly formed company called Internationale Nederlanden
Group. Market circles soon abbreviated the name to I-N-G. The company followed
suit by changing the statutory name to ING Group. ING is a global financial
services company providing banking, investments, life insurance and retirement
services and operates in more than 50 countries.
STRATEGY
ING’s overall mission is to help customers manage their financial future. ING’s
strategic focus is on banking, investments, life insurance and retirement services.
They provide retail customers with the products they need during their lives to
grow savings, manage investments and prepare for retirement with confidence.
With wide range of products, innovative distribution models and strong footprints
in both mature and developing markets, ING has the long-run economic,
technological and demographic trends on their side.
COPERATE RESPOSIBILITY
ING wants to pursue profit on the basis of sound business ethics and respect for its
stakeholders. Corporate responsibility is therefore a fundamental part of ING’s
strategy: ethical, social and environmental factors play an integral role in business
decisions.
The origin of the erstwhile Vysya Bank was pretty humble. It was in the year 1930
that a team of visionaries came together to form a bank that would extend a helping
hand to those who weren't privileged enough to enjoy banking services.
ING and ING Vysya Life Insurance are headquartered at Bangalore, while the
corporate office of ING Investment Management is situated at Mumbai.
In 1980, the Bank completed fifty years of service to the nation and post 1985; the
Bank made rapid strides to reach the coveted position of being the number one
private sector bank. The 75th anniversary, the Platinum Jubilee of the bank was
celebrated during 2005.
STRENGHTS:
1) Online Services: ING VYSYA Bank provides online services of all its
banking facilities, so a person can access his account from anywhere he is.
WEAKNESS:
1) High Initial amount to open a account: In comparison of other banks ING
VYSYA Bank offers their savings and current account with a minimum balance of
Rs. 5000 and 10000 respectively.
2) Less no. of Branches: Branches of ING VYSYA Bank are to low as compared to
other Banks, specially in the rural or semi-rural part of the country.
OPPORTUNITIES:
1) OPEN New Branches: The bank should open branches in that part of the
country which are still uncovered with the banking facilities and have good
customer base to gain the first mover advantage.
2) Recruit professionally guided students: The bank can recruit these students
through tie- ups with colleges. Such students will surely prove as an asset to the
bank.
3) Associate with social cause: The bank can also associate itself
with social causes like providing relief aid patients, funding towards
natural calamities. This will help him to create a good image among the customers
and help him to gain the more customer base.
THREATS:
1) Competition: ING VYSYA Bank is facing tight competition with other private
Banks like Standered Chartered, HDFC, ICICI, IDBI etc.
2) Decentralized Management: Each branch manager is given the
authority of taking decisions in their respective branches. The
decisions made by different managers are diverse and any one
wrong decision can laid to heavy losses to the bank.
2002 ING takes over the Management of the Bank from October 7th , 2002 .
2002 RBI clears the new name of the Bank as ING Vysya Bank Ltd, vide letter of 17.12.02
Introduced customer friendly products like Orange Savings, Orange Current and
2003 Protected Home Loans
Electronic banking, also known as electronic funds transfer (EFT), is simply the
use of electronic means to transfer funds directly from one account to another,
rather than by cheque or cash. You can use electronic funds transfer to:
•Withdraw money from your checking account from an ATM machine with a
personal identification number (PIN), at your convenience, day or night.
•Instruct your bank or credit union to automatically pay certain monthly bills from
your account, such as your auto loan or your mortgage payment.
•Have the bank or credit union transfer funds each month from your checking
account to your mutual fund account.
•Buy groceries, gasoline and other purchases at the point-of-sale, using a check
card rather than cash, credit or a personal check.
•Use a smart card with a prepaid amount of money embedded in it for use instead
of cash at a pay phone, expressway road toll, or on college campuses at the
library's photocopy machine or bookstores.
•Use your computer and personal finance software to coordinate your total
personal financial management process, integrating data and activities related to
your income, spending, saving, investing, recordkeeping, bill-paying and taxes,
along with basic financial analysis and decision making.
VARIOUS FORMS OF E-BANKING:
A. INTERNET BANKING:
Internet Banking lets you handle many banking transactions via your personal
computer. For instance, you may use your computer to view your account balance,
request transfers between accounts, and pay bills electronically.
Internet banking system and method in which a personal computer is connected by
a network service provider directly to a host computer system of a bank such that
customer service requests can be processed automatically without need for
intervention by customer service representatives. The system is capable of
distinguishing between those customer service requests which are capable of
automated fulfillment and those requests which require handling by a customer
service representative. The system is integrated with the host computer system of
the bank so that the remote banking customer can access other automated services
of the bank. The method of the invention includes the steps of inputting a customer
banking request from among a menu of banking requests at a remote personnel
computer; transmitting the banking requests to a host computer over a network;
receiving the request at the host computer; identifying the type of customer
banking request received; automatic logging of the service request, comparing the
received request to a stored table of request types, each of the request types having
an attribute to indicate whether the request type is capable of being fulfilled by a
customer service representative or by an automated system; and, depending upon
the attribute, directing the request either to a queue for handling by a customer
service representative or to a queue for processing by an automated system.
The Credit Card holder is empowered to spend wherever and whenever he wants
with his Credit Card within the limits fixed by his bank. Credit Card is a post paid
card. Debit Card, on the other hand, is a prepaid card with some stored value.
Every time a person uses this card, the Internet Banking house gets money
transferred to its account from the bank of the buyer. The buyers account is debited
with the exact amount of purchases. An individual has to open an account with the
issuing bank which gives debit card with a Personal Identification Number (PIN).
When he makes a purchase, he enters his PIN on shops PIN pad. When the card is
slurped through the electronic terminal, it dials the acquiring bank system - either
Master Card or VISA that validates the PIN and finds out from the issuing bank
whether to accept or decline the transactions. The customer can never overspend
because the system rejects any transaction which exceeds the balance in his
account.
D. TELE BANKING:
E. SMART CARD:
Banks are adding chips to their current magnetic stripe cards to enhance security
and offer new service, called Smart Cards. Smart Cards allow thousands of times
of information storable on magnetic stripe cards. In addition, these cards are highly
secure, more reliable and perform multiple functions. They hold a large amount of
personal information, from medical and health history to personal banking and
personal preferences
F. E-CHEQUE:
G. MOBILE BANKING :
Fund transfer
You can transfer any amount from one account to another of the same or any
another bank. Customers can send money anywhere in India. Once you login to
your account, you need to mention the payees's account number, his bank and the
branch. The transfer will take place in a day or so, whereas in a traditional method,
it takes about three working days
Credit card customers
With Internet banking, customers can not only pay their credit card bills online
but also get a loan on their cards. If you lose your credit card, you can report lost
card online.
Shopping
With a range of all kind of products, you can shop online and the payment is also
made conveniently through your account. You can also buy railway and air tickets
through Internet banking.
As per the Internet and Mobile Association of India's report on online banking
2006, "There are many advantages of online banking. It is convenient, it isn't
bound by operational timings, there are no geographical barriers and the services
can be offered at a very low cost."
Through Internet banking, you can check your transactions at any time of the day,
and as many times as you want to. Where in a traditional method, you get quarterly
statements from the bank. If the fund transfer has to be made outstation, where the
bank does not have a branch, the bank would demand outstation charges. Whereas
with the help of online banking, it will be absolutely free for you.
Security Precautions
Customers should never share personal information like PIN numbers, passwords
etc with anyone, including employees of the bank. It is important that documents
that contain confidential information are safeguarded. PIN or password mailers
should not be stored, the PIN and/or passwords should be changed immediately
and memorised before destroying the mailers.
1. Credit Cards: -
The Credit Card is a post paid card. The credit card enables the cardholders to:
Purchase any item like clothes, jewellery, railway/air tickets, etc. Pay bills for
dining in a restaurant or boarding and lodging in hotel etc.
2. Debit Cards: -
A Debit Card, on the other hand, is a prepaid card with some stored value. Every
time a person uses this card, the Internet Banking house gets money transferred to
its account from the bank of the buyer. The buyers account is debited with the
exact amount of purchases.
3. Smart Cards: -
Smart Cards have a built-in microcomputer chip, which can be used for storing and
processing information. For example, a person can have a smart card from a bank
with the specified amount stored electronically on it. The specified amount is
utilized by the customer, he can approach the bank to get his card validated for a
further specified amount. Such cards are used for paying small amounts like
telephone calls, petrol bills etc.
4. ATM Cards: -
The card contains a PIN (Personal Identification Number) which is selected by the
customer or conveyed to the customer and enables him to withdraw cash up to the
transaction limit for the day. He can also deposit cash or cheque.
Finding
Chapter 4
Research Methodology
The data collected from questionnaire will be tabulated and analyzed so that it can
easily understand to the user.
There are a number of ways to be used to present the result of findings are:-
○ Pie-chart
○ Graphs
SAMPLING PLAN:
SAMPLE SIZE:
My sample size for this project was 20 respondents. Since it was not
possible to cover the whole universe in the available time period, it was
necessary for me to take a sample size of 20 respondents.
The mode of collection of data will be based on Primary as well as Secondary data.
Primary data:
Primary data collection will base on personal interview of customers and people
linked with ING VYSYA BANK. I have prepared the questionnaire according to
the necessity of the data to be collected.
Secondary data:
Collection of information from ING VYSYA website and different various
websites related to E-BANKING.
Chapter 5
Literature Review
The rapid growth of the Web creates a tremendous opportunity for new businesses,
but also requires a new way of viewing the market place for the community
banker. “Experts estimates that consumer use of on-line banking services will
increase over 20-fold by the end of the century. Geography and the number of
branches become irrelevant and community banks are able to offer the same level
of service and convenience to customers as the largest banks. In the past, over 60%
includes the availability of 24-hour access via the Internet.” (Wilson, 1996)
Seitz and Stickel (1999) considered that financial service companies are using the
• there may be contacts from each place of earth at any time of day and night
Seybold (1998) identifies 8 critical success factors for electronic banking:
• Own the customer’s total experience
Source: http://www.aurelvoiculescu.com/mba
Chapter 6
Objective of study
· Find the customer satisfaction relating to E-banking service.
Limitation of Study
Chapter 7
Data analysis
1) Users of E-banking
Yes 65%
No 35%
SBI 30%
ICICI 20%
HDFC 10%
ING Vysya 5%
No 40%
Majority of the customers are now opt online bill payment. i.e. 60% of the bank
customers are now using online bill payment.
Yes 70%
No 30%
Similarly, 70% of the customers are now using online shopping that saves the
precious time of the customers.
Only few customers are using the online fund transfer facility i.e. 35%
6) Satisfied Customers
Yes 65%
No 35%
Most of the customer are satisfied with the E-Banking as they save their time and
have found full security for their transaction online.
Chapter 8
Findings
1. In the users ratio of internet banking 65% of customers are using this
service.
2. In these services the SBI bank is top in service of E-banking.
3. The services that are mostly used by maximum customers are transactions,
online trading, bill payment, shopping etc.
4. The mode of transaction that a customer used more oftenly is through cash,
cheque & e-banking respectively.
5. Different banks charge different rates for online service.
Suggestions
1. Demonstration of E-Banking should be provided to the existing customers to
promote E-Banking.
2. Encourage customers that E-banking is totally safe if you take necessary
precautions like protect your password from others.
3. Provide discounts on shopping through E-Banking.
Chapter 9
Conclusion
The basic objective of my research was to analyze the awareness among
customers for internet banking in INDIA. It gives direction to research
tools, research types and techniques. Although the findings reveal that
people know about the services but still many people are unaware and
many of them are non – users so the bank should by promotion try to
aware the customers about the benefits of E-Banking. Banks should look
forward to have some tie – ups with other financial institutions to
increase the service base.
Bibliography
Collection of information for the research is taken from the ING VYSYA Bank
website (www.ingvysyabank.com)
www.economictimes.com
www.wikipedia.com
www.worldjute.com
ANNEXURE
A. Questionnaire:-
c. Online shopping
d. A and B
e. B and C
f. A and C
g. All
h. none
(Rupees in Crores)
FY 2011 FY2010
Assets
Balances with Banks and Money at call and Short notice 337.64 697.46