Principles of Microeconomics

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Principles of
MICROECONOMICS
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by Douglas Curtis and Ian Irvine
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Principles of Microeconomics
Douglas Curtis and Ian Irvine
Version 2016 — Revision B
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Table of Contents
Table of Contents v
About the Authors 1
Part One: The Building Blocks 3
1 Introduction to key ideas 5
1.1 What’s it all about? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
1.2 Understanding through the use of models . . . . . . . . . . . . . . . . . . . . . . 9
1.3 Opportunity cost and the market . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
1.4 A model of exchange and specialization . . . . . . . . . . . . . . . . . . . . . . . 11
1.5 Economy-wide production possibilities . . . . . . . . . . . . . . . . . . . . . . . 14
1.6 Aggregate output, growth and business cycles . . . . . . . . . . . . . . . . . . . . 16
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Key Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Exercises for Chapter 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
2 Theories, data and beliefs 25
2.1 Data analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
v
vi Table of Contents
2.2 Data, theory and economic models . . . . . . . . . . . . . . . . . . . . . . . . . . 31
2.3 Ethics, efficiency and beliefs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
Key Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
3 The classical marketplace – demand and supply 41
3.1 The marketplace – trading . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
3.2 The market’s building blocks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
3.3 Demand and supply curves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
3.4 Non-price influences on demand . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
3.5 Non-price influences on supply . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
3.6 Simultaneous supply and demand impacts . . . . . . . . . . . . . . . . . . . . . . 54
3.7 Market interventions – governments and interest groups . . . . . . . . . . . . . . . 55
3.8 Individual and market functions . . . . . . . . . . . . . . . . . . . . . . . . . . . 60
3.9 Useful techniques – demand and supply equations . . . . . . . . . . . . . . . . . . 61
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62
Key Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63
Part Two: Responsiveness and the Value of Markets 69
4 Measures of response: Elasticities 71
4.1 Price responsiveness of demand . . . . . . . . . . . . . . . . . . . . . . . . . . . 71
4.2 Price elasticities and public policy . . . . . . . . . . . . . . . . . . . . . . . . . . 77

Table of Contents vii
4.3 The time horizon and inflation . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80
4.4 Cross-price elasticities – cable or satellite . . . . . . . . . . . . . . . . . . . . . . 81
4.5 The income elasticity of demand . . . . . . . . . . . . . . . . . . . . . . . . . . . 81
4.6 Elasticity of supply . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84
4.7 Elasticities and tax incidence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84
4.8 Technical tricks with elasticities . . . . . . . . . . . . . . . . . . . . . . . . . . . 87
Key Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89
5 Welfare economics and externalities 95
5.1 Equity and efficiency . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95
5.2 Consumer and producer surplus . . . . . . . . . . . . . . . . . . . . . . . . . . . 96
5.3 Efficient market outcomes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100
5.4 Taxation, surplus and efficiency . . . . . . . . . . . . . . . . . . . . . . . . . . . 101
5.5 Market failures – externalities . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104
5.6 Other market failures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107
5.7 Environmental policy and climate change . . . . . . . . . . . . . . . . . . . . . . 107
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114
Key Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 116
Part Three: Decision Making by Consumer and Producers 121
6 Individual choice 123

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6.1 Rationality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123
6.2 Choice with measurable utility . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124
6.3 Choice with ordinal utility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 131
6.4 Applications of indifference analysis . . . . . . . . . . . . . . . . . . . . . . . . . 139
Key Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144
7 Firms, investors and capital markets 147
7.1 Business organization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 147
7.2 Profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150
7.3 Risk and the investor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153
7.4 Risk pooling and diversification . . . . . . . . . . . . . . . . . . . . . . . . . . . 154
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157
Key Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 158
8 Production and cost 163
8.1 Efficient production . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163
8.2 The time frame . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165
8.3 Production in the short run . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 166
8.4 Costs in the short run . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 170
8.5 Fixed costs and sunk costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 174
8.6 Long-run production and costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . 175
8.7 Technological change and globalization . . . . . . . . . . . . . . . . . . . . . . . 180

Table of Contents ix
8.8 Clusters, learning by doing, scope economies . . . . . . . . . . . . . . . . . . . . 181
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 183
Key Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 184
Part Four: Market Structures 189
9 Perfect competition 191
9.1 The perfect competition paradigm . . . . . . . . . . . . . . . . . . . . . . . . . . 191
9.2 Market characteristics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 192
9.3 The firm’s supply decision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 193
9.4 Dynamics: Entry and exit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199
9.5 Long-run industry supply . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 202
9.6 Globalization and technological change . . . . . . . . . . . . . . . . . . . . . . . 205
9.7 Efficient resource allocation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205
Key Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207
10 Monopoly 211
10.1 Monopolies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 211
10.2 Profit maximizing behaviour . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 215
10.3 Long-run choices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 221
10.4 Output inefficiency . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 223
10.5 Price discrimination . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 225

x Table of Contents
10.6 Cartels: Acting like a monopolist . . . . . . . . . . . . . . . . . . . . . . . . . . . 229
10.7 Invention, innovation and rent seeking . . . . . . . . . . . . . . . . . . . . . . . . 232
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 234
Key Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 235
Exercises for Chapter 10 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 236
11 Imperfect competition 239
11.1 Imperfect competitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 239
11.2 Performance-based measures of structure – market power . . . . . . . . . . . . . . 242
11.3 Monopolistic competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 243
11.4 Oligopoly and games . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 245
11.5 Duopoly and Cournot games . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 249
11.6 Entry, exit & potential competition . . . . . . . . . . . . . . . . . . . . . . . . . . 252
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 253
Key Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 255
Part Five: The Factors of Production 261
12 Labour and capital 263
12.1 Labour – a derived demand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 264
12.2 The supply of labour . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 268
12.3 Labour market equilibrium and mobility . . . . . . . . . . . . . . . . . . . . . . . 271
12.4 Capital – concepts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 276

Table of Contents xi
12.5 The capital market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 278
12.6 Land . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 280
Key Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 282
13 Human capital and the income distribution 287
13.1 Human capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 287
13.2 Productivity and education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 288
13.3 On-the-job training . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 292
13.4 Education as signalling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 293
13.5 Education returns and quality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 293
13.6 Discrimination . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 295
13.7 The income distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 296
13.8 Wealth and capitalism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 301
Key Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 304
Part Six: Government and Trade 309
14 Government 311
14.1 Market failure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 312
14.2 Fiscal federalism: Taxing and spending . . . . . . . . . . . . . . . . . . . . . . . 316
14.3 Federal-provincial fiscal relations . . . . . . . . . . . . . . . . . . . . . . . . . . . 318
14.4 Government-to-individual transfers . . . . . . . . . . . . . . . . . . . . . . . . . . 320

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14.5 Regulation and competition policy . . . . . . . . . . . . . . . . . . . . . . . . . . 323
Key Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 329
15 International trade 333
15.1 Trade in our daily lives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 333
15.2 Canada in the world economy . . . . . . . . . . . . . . . . . . . . . . . . . . . . 334
15.3 The gains from trade: Comparative advantage . . . . . . . . . . . . . . . . . . . . 336
15.4 Returns to scale and dynamic gains from trade . . . . . . . . . . . . . . . . . . . . 340
15.5 Trade barriers: Tariffs, subsidies and quotas . . . . . . . . . . . . . . . . . . . . . 342
15.6 The politics of protection . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 348
15.7 Institutions governing trade . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 350
Key Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 352
Glossary 357
Solutions To Exercises 373
Chapter 1 Solutions 373

Table of Contents xiii

About the Authors
Doug Curtis is a specialist in macroeconomics. He is the author of numerous research papers on

fiscal policy, monetary policy, and economic growth and structural change. He has also prepared
research reports for Canadian industry and government agencies and authored numerous working
papers. He completed his PhD at McGill University, and has held visiting appointments at the
University of Cambridge and the University of York in the United Kingdom. His current research
interests are monetary and fiscal policy rules, and the relationship between economic growth and
structural change. He is Professor Emeritus of Economics at Trent University in Peterborough,
Ontario, and also held an appointment as Sessional Adjunct Professor in the Department of Eco-
nomics at Queen’s University in Kingston, Ontario from 2003 until 2013.
Ian Irvine is a specialist in microeconomics, public economics, economic inequality and health
economics. He is the author of numerous research papers in these fields. He completed his PhD
at the University of Western Ontario, has been a visitor at the London School of Economics, the
University of Sydney, the University of Colorado, University College Dublin and the Economic
and Social Research Institute. His current research interests are in tobacco use and taxation, and
Canada’s Employment Insurance and Welfare systems. He has done numerous studies for the
Government of Canada, and is currently a Professor of Economics at Concordia University in
Montreal.
Our Philosophy
Principles of Microeconomics focuses upon the material that students need to cover in a first intro-
ductory course. It is slightly more compact than the majority of principles books in the Canadian
marketplace. Decades of teaching experience and textbook writing has led the authors to avoid the
encyclopedic approach that characterizes the recent trends in textbooks.
Consistent with this approach, there are no appendices or ‘afterthought’ chapters. No material
is relegated elsewhere for a limited audience; the text makes choices on what issues and topics
are important in an introductory course. This philosophy has resulted in a Micro book of just 15
chapters, of which Chapters 1 through 3 are common to both Micro and Macro, and a Macro book
of 13 chapters.
Examples are domestic and international in their subject matter and are of the modern era – con-
sumers buy iPods, snowboards and jazz, not so much coffee and hamburgers. Globalization is a
recurring theme.
While this book avoids calculus, and uses equations sparingly, it still aims to be rigorous. In
1
2 About the Authors
contrast to many books on the market, that simply insert diagrams and discuss concepts in a di-
agrammatic framework, our books almost invariably analyze the key issues in each chapter by
introducing a numerical example or case study at the outset. Students are introduced immediately
to the practice of taking a set of data, examining it numerically, plotting it, and again analyzing the
material in that form. This process is not difficult, but it is rigorous, and stresses that economics
is about data analysis as well as ideas and theories. The end-of-chapter problems also involve a
considerable amount of numerical and graphical analysis. A small number of problems in each
chapter involve solving simple linear equations (intersecting straight lines); but we provide a suf-
ficient number of questions for the student to test his or her understanding of the material without
working through that subset of questions.
Structure of the Text

Principles of Microeconomics provides a concise, yet complete, coverage of introductory microe-
conomic theory, application and policy in a Canadian and global environment. Our beginning is
orthodox: We explain and develop the standard tools of analysis in the discipline.
Economic policy is about the well-being of the economy’s participants, and economic theory
should inform economic policy. So we investigate the meaning of ‘well-being’ in the context
of an efficient use of the economy’s resources early in the text.
We next develop an understanding of individual optimizing behaviour. This behaviour in turn is

used to link household decisions on savings with firms’ decisions on production, expansion and
investment. A natural progression is to explain production and cost structures.
From the individual level of household and firm decision making, the text then explores behaviour
in a variety of different market structures from perfect competition to monopoly.
Markets for the inputs in the productive process – capital and labour – are a natural component of
firm-level decisions. But education and human capital are omnipresent concepts and concerns in
the modern economy, so we devote a complete chapter to them.
The book then examines the role of a major and important non-market player in the economy –
the government, and progresses to develop the key elements in the modern theory of international
trade.
Part One
The Building Blocks
1. Introduction to key ideas

2. Theories, models and data
3. The classical marketplace – demand and supply
Economics is a social science; it analyzes human interactions in a scientific manner. We begin

by defining the central aspects of this social science – trading, the marketplace, opportunity cost
and resources. We explore how producers and consumers interact in society. Trade is central to
improving the living standards of individuals. This material forms the subject matter of Chapter 1.
Methods of analysis are central to any science. Consequently we explore how data can be displayed
and analyzed in order to better understand the economy around us in Chapter 2. Understanding the
world is facilitated by the development of theories and models and then testing such theories with
the use of data-driven models.
Trade is critical to individual well-being, whether domestically or internationally. To understand

this trading process we analyze the behaviour of suppliers and buyers in the marketplace. Markets
are formed by suppliers and demanders coming together for the purpose of trading. Thus, demand
and supply are examined in Chapter 3 in tabular, graphical and mathematical form.
Chapter 1
Introduction to key ideas
In this chapter we will explore:
1.1 What it’s all about

1.2 Understanding through the use of models
1.3 Opportunity cost and the market
1.4 A model of exchange and specialization
1.5 Production possibilities for the economy
1.6 Aggregate output, growth and cycles
1.1 What’s it all about?

The big issues
Economics is the study of human behaviour. Since it uses scientific methods it is called a social
science. We study human behaviour to better understand and improve our world. During his
acceptance speech, a recent Nobel Laureate in Economics suggested:
Economics, at its best, is a set of ideas and methods for the improvement of society. It
is not, as so often seems the case today, a set of ideological rules for asserting why we
cannot face the challenges of stagnation, job loss and widening inequality.
Christopher Sims, Nobel Laureate in Economics 2011
This is an elegant definition of economics and serves as a timely caution about the perils of ide-
ology. Economics evolves continuously as current observations and experience provide new evi-
dence about economic behaviour and relationships. Inference and policy recommendations based
on earlier theories, observations and institutional structures require constant analysis and updating
if they are to furnish valuable responses to changing conditions and problems.
Much of today’s developed world faces severe challenges as a result of the financial crisis that
began in 2008. Unemployment rates among young people are at historically high levels in several
economies, government balance sheets are in disarray, and inequality is on the rise. In addition
to the challenges posed by this severe economic cycle, the world simultaneously faces structural
upheaval: Overpopulation, climate change, political instability and globalization challenge us to
understand and modify our behaviour.
5
6 Introduction to key ideas
These challenges do not imply that our world is deteriorating. Literacy rates have been rising
dramatically in the developing world for decades; child mortality has plummeted; family size is a
fraction of what it was 50 years ago; prosperity is on the rise in much of Asia; life expectancy is
increasing universally and deaths through wars are in a state of long-term decline.
These developments, good and bad, have a universal character and affect billions of individuals.
They involve an understanding of economies as large organisms with interactive components. The
study of economies as large interactive systems is called macroeconomics. Technically, macroe-
conomics approaches the economy as a complete system with interactions and feedback effects
among sectors that determine national economic performance. These interactions and feedbacks
within the system mean that the operation of the macro-economy is more complex than the opera-
tion of the sum of its parts.
Application Box 1.1 gives an example.
Macroeconomics: the study of the economy as a system in which interactions and

feedbacks among sectors determine national output, employment and prices.
Individual behaviours
Economic actions, at the level of the person or organization, form the subject matter of microeco-
nomics. Formally, microeconomics is the study of individual behaviour in the context of scarcity.
Not all individual behaviours are motivated by self-interest; many are motivated by a concern for
the well being of society-at-large. Philanthropic societies are goal-oriented and seek to attain their
objectives in an efficient manner.
Microeconomics: the study of individual behaviour in the context of scarcity.
Individual economic decisions need not be world-changing events, or motivated by a search for
profit. Microeconomics is also about how we choose to spend our time and money. There are quite
a few options to choose from: Sleep, work, study, food, shelter, transportation, entertainment,
recreation and so forth. Because both time and income are limited we cannot do all things all the
time. Many choices are routine or are driven by necessity. You have to eat and you need a place
to live. If you have a job you have committed some of your time to work, or if you are a student
some of your time is committed to lectures and study. There is more flexibility in other choices.
Critically, microeconomics seeks to understand and explain how we make choices and how those
choices affect our behaviour in the workplace, the marketplace, and society more generally.
A critical element in making choices is that there exists a scarcity of time, or income or productive
resources. Decisions are invariably subject to limits or constraints, and it is these constraints that
make decisions both challenging and scientific.
Microeconomics also concerns business choices. How does a business use its funds and manage-
ment skill to produce goods and services? The individual business operator or firm has to decide
1.1. What’s it all about? 7
what to produce, how to produce it, how to sell it and in many cases, how to price it. To make and
sell pizza, for example, the pizza parlour needs, in addition to a source of pizza ingredients, a store
location (land), a pizza oven (capital), a cook and a sales person (labour). Payments for the use of
these inputs generate income to those supplying them. If revenue from the sale of pizzas is greater
than the costs of production, the business earns a profit for the owner. A business fails if it cannot
cover its costs.
In these micro-level behaviours the decision makers have a common goal: To do as well as they
can, given the constraints imposed by the operating environment. The individual wants to mix
work and leisure in a way that makes her as happy or contented as possible. The entrepreneur
aims at making a profit. These actors, or agents as we sometimes call them, are maximizing. Such
maximizing behaviour is a central theme in this book and in economics at large.
Application Box 1.1: Macroeconomic interactions – the paradox of thrift
Finance Minister Jim Flaherty and Bank of Canada Governor Mark Carney in 2011 urged
Canadian households to increase their savings in order to reduce their record high debt-to-
income ratio. On an individual level this makes obvious sense. If you could save more and
spend less you could pay down the balances on credit cards, your line of credit, mortgage and
other debts.
But one household’s spending is another household’s income. For the economy as a system,
an increase in households’ saving from say 5 percent of income to 10 percent reduces spend-
ing accordingly. But lower spending by all households will reduce the purchases of goods
and services produced in the economy, and therefore has the potential to reduce national in-
comes. Furthermore, with lower income the troublesome debt-to-income ratio will not fall,
as originally intended. Hence, while higher saving may work for one household in isolation,
higher saving by all households may not. The interactions and feedbacks in the economic
system create a ‘paradox of thrift’.
The paradox can also create problems for government finances and debt. Following the reces-
sion that began in 2008/09, many European economies with high debt loads cut spending and
increased taxes to in order to balance their fiscal accounts. But this fiscal austerity reduced
the national incomes on which government tax revenues are based, making deficit and debt
problems even more problematic. Feedback effects, within and across economies, meant that
European Union members could not all cut deficits and debt simultaneously.
Markets and government

Markets play a key role in coordinating the choices of individuals with the decisions of business.
In modern market economies goods and services are supplied by both business and government.
Hence we call them mixed economies. Some products or services are available through the mar-
ketplace to those who wish to buy them and have the necessary income—as in cases like coffee
and wireless services. Other services are provided to all people through government programs like
law enforcement and health care.
Mixed economy: goods and services are supplied both by private suppliers and gov-
ernment.
Markets offer the choice of a wide range of goods and services at various prices. Individuals can
use their incomes to decide the pattern of expenditures and the bundle of goods and services they
prefer. Businesses sell goods and services in the expectation that the market price will cover costs
and yield a profit.
The market also allows for specialization and separation between production and use. Rather than
each individual growing her own food, for example, she can sell her time or labour to employers in
return for income. That income can then support her desired purchases. If businesses can produce
food more cheaply than individuals the individual obviously gains from using the market – by both
having the food to consume, and additional income with which to buy other goods and services.
Economics seeks to explain how markets and specialization might yield such gains for individuals
and society.
We will represent individuals and firms by envisaging that they have explicit objectives – to max-
imize their happiness or profit. However, this does not imply that individuals and firms are con-
cerned only with such objectives. On the contrary, much of microeconomics and macroeconomics
focuses upon the role of government: How it manages the economy through fiscal and monetary
policy, how it redistributes through the tax-transfer system, how it supplies information to buyers
and sets safety standards for products.
Since governments perform all of these society-enhancing functions, in large measure governments
reflect the social ethos of voters. So, while these voters may be maximizing at the individual
level in their everyday lives, and our models of human behaviour in microeconomics certainly
emphasize this optimization, economics does not see individuals and corporations as being devoid
of civic virtue or compassion, nor does it assume that only market-based activity is important.
Governments play a central role in modern economies, to the point where they account for more
than one third of all economic activity in the modern mixed economy.
Governments supply goods and services in many spheres, for example, health and education. The
provision of public education is motivated both by a concern for equality and a realization that an
educated labour force increases the productivity of an economy. Likewise, the provision of law
and order, through our legal system broadly defined, represents more than a commitment to a just
society at the individual level; without a legal system that enforces contracts and respects property
rights, the private sector of the economy would diminish dramatically as a result of corruption,
uncertainty and insecurity. It is the lack of such a secure environment in many of the world’s
economies that inhibits their growth and prosperity.
Let us consider now the methods of economics, methods that are common to science-based disci-
plines.
1.2. Understanding through the use of models 9
1.2 Understanding through the use of models

Most students have seen an image of Ptolemy’s concept of our Universe. Planet Earth forms the
centre, with the other planets and our sun revolving around it. The ancients’ anthropocentric view
of the universe necessarily placed their planet at the centre. Despite being false, this view of our
world worked reasonably well – in the sense that the ancients could predict celestial motions, lunar
patterns and the seasons quite accurately.
More than one Greek astronomer believed that it was more natural for smaller objects such as the
earth to revolve around larger objects such as the sun, and they knew that the sun had to be larger
as a result of having studied eclipses of the moon and sun. Nonetheless, the Ptolemaic description
of the universe persisted until Copernicus wrote his treatise “On the Revolutions of the Celestial
Spheres” in the early sixteenth century. And it was another hundred years before the Church
accepted that our corner of the universe is heliocentric. During this time evidence accumulated as
a result of the work of Brahe, Kepler and Galileo. The time had come for the Ptolemaic model of
the universe to be supplanted with a better model.
All disciplines progress and develop and explain themselves using models of reality. A model is
a formalization of theory that facilitates scientific inquiry. Any history or philosophy of science
book will describe the essential features of a model. First, it is a stripped down, or reduced, version
of the phenomenon that is under study. It incorporates the key elements while disregarding what
are considered to be secondary elements. Second, it should accord with reality. Third, it should be
able to make meaningful predictions. Ptolemy’s model of the known universe met these criteria: It
was not excessively complicated (for example distant stars were considered as secondary elements
in the universe and were excluded); it corresponded to the known reality of the day, and made
pretty good predictions. Evidently not all models are correct and this was the case here.
Model: a formalization of theory that facilitates scientific inquiry.
In short, models are frameworks we use to organize how we think about a problem. Economists
sometimes interchange the terms theories and models, though they are conceptually distinct. A
theory is a logical view of how things work, and is frequently formulated on the basis of observa-
tion. A model is a formalization of the essential elements of a theory, and has the characteristics
we described above. As an example of an economic model, suppose we theorize that a household’s
expenditure depends on its key characteristics: A corresponding model might specify that wealth,
income, and household size determine its expenditures, while it might ignore other, less important,
traits such as the household’s neighbourhood or its religious beliefs. The model reduces and sim-
plifies the theory to manageable dimensions. From such a reduced picture of reality we develop an
analysis of how an economy and its components work.
Theory: a logical view of how things work, and is frequently formulated on the basis
of observation.
An economist uses a model as a tourist uses a map. Any city map misses out some detail—traffic
lights and speed bumps, for example. But with careful study you can get a good idea of the best
route to take. Economists are not alone in this approach; astronomers, meteorologists, physicists,
and genetic scientists operate similarly. Meteorologists disregard weather conditions in South
Africa when predicting tomorrow’s conditions in Winnipeg. Genetic scientists concentrate on the
interactions of limited subsets of genes that they believe are the most important for their purpose.
Even with huge computers, all of these scientists build models that concentrate on the essentials.
1.3 Opportunity cost and the market

Individuals face choices at every turn: In deciding to go to the hockey game tonight, you may have
to forgo a concert; or you will have to forgo some leisure time this week in order to earn additional
income for the hockey game ticket. Indeed, there is no such thing as a free lunch, a free hockey
game or a free concert. In economics we say that these limits or constraints reflect opportunity
cost. The opportunity cost of a choice is what must be sacrificed when a choice is made. That
cost may be financial; it may be measured in time, or simply the alternative foregone.
Opportunity cost: what must be sacrificed when a choice is made.
Opportunity costs play a determining role in markets. It is precisely because individuals and or-
ganizations have different opportunity costs that they enter into exchange agreements. If you are
a skilled plumber and an unskilled gardener, while your neighbour is a skilled gardener and an
unskilled plumber, then you and your neighbour not only have different capabilities, you also have
different opportunity costs, and you could gain by trading your skills. Here’s why. Fixing a leak-
ing pipe has a low opportunity cost for you in terms of time: You can do it quickly. But pruning
your apple trees will be costly because you must first learn how to avoid killing them and this
may require many hours. Your neighbour has exactly the same problem, with the tasks in reverse
positions. In a sensible world you would fix your own pipes and your neighbour’s pipes, and she
would ensure the health of the apple trees in both backyards.
If you reflect upon this ‘sensible’ solution—one that involves each of you achieving your objectives
while minimizing the time input—you will quickly realize that it resembles the solution provided
by the marketplace. You may not have a gardener as a neighbour, so you buy the services of a
gardener in the marketplace. Likewise, your immediate neighbour may not need a leaking pipe
repaired, but many others in your neighbourhood do, so you sell your service to them. You each
specialize in the performance of specific tasks as a result of having different opportunity costs
or different efficiencies. Let us now develop a model of exchange to illustrate the advantages
of specialization and trade, and hence the markets that facilitate these activities. This model is
developed with the help of some two-dimensional graphics.
1.4. A model of exchange and specialization 11
1.4 A model of exchange and specialization

Production and specialization
We have two producers and two goods: Amanda and Zoe produce vegetables (V ) and or fish (F).
Their production capabilities are defined in Table 1.1 and in Figure 1.1, where the quantity of V
appears on the vertical axis and the quantity of F on the horizontal axis. Zoe and Amanda each
have 36-hour weeks and they devote that time to producing the two goods. But their efficiencies
differ: Amanda requires two hours to produce a unit of V and three hours for a unit of F. As a
consequence, if she devotes all of her time to V she can produce 18 units, or if she devotes all
of her time to F she can produce 12 units. Or, she could share her time between the two. This
environment can also be illustrated and analyzed graphically, as in Figure 1.1.
Table 1.1: Production possibilities in a two-person economy
Hours/ Hours/ Fish Vegetable

fish vegetable specialization specialization
Amanda 3 2 12 18
Zoe 2 4 18 9
Each producer has a time allocation of 36 hours. By allocating total time to one activity,
Amanda can produce 12F or 18V , Zoe can produce 18F or 9V . By splitting their time each
person can also produce a combination of the two.
Two-dimensional graphics are a means of portraying the operation of a model, as defined above.
We will use these graphical representations throughout the text. In this case, Amanda’s production
capability is represented by the line that meets the vertical axis at 18 and the horizontal axis at
12. The vertical point indicates that she can produce 18 units of V if she produces zero units of
F – keep in mind that where V has a value of 18, Amanda has no time left for fish production.
Likewise, if she devotes all of her time to fish she can produce 12 units, since each unit requires
3 of her 36 hours. The point F = 12 is thus another possibility for her. In addition to these two
possibilities, which we can term ‘specialization’, she could allocate her time to producing some
of each good. For example, by dividing her 36 hours equally she could produce 6 units of F and
9 units of V . A little computation will quickly convince us that different allocations of her time
will lead to combinations of the two goods that lie along a straight line joining the specialization
points. We will call this straight line Amanda’s production possibility frontier (PPF): It is the
combination of goods she can produce while using all of her resources – time. She could not
produce combinations of goods represented by points beyond this line (to the top right). She could
indeed produce combinations below it (lower left) – for example, a combination of 4 units of V
and 4 units of F; but such points would not require all of her time. The (4, 4) combination would
require just 20 hours. In sum, points beyond this line are not feasible, and points within it do not
require all of her time resources.
Figure 1.1: Absolute advantage – production
Vegetable
18
Amanda’s PPF
Zoe’s PPF
Fish
12 18
Amanda’s PPF indicates that she can produce either 18V (and zero F), or 12F (and zero
V ), or some combination. Zoe’s PPF indicates she can produce either 9V (and zero F), or
18F (and zero V ), or some combination. Amanda is more efficient in producing V and Zoe
is more efficient at producing F.
Production possibility frontier (PPF): the combination of goods that can be pro-
duced using all of the resources available.
Having developed Amanda’s PPF, it is straightforward to develop a corresponding set of possibil-

ities for Zoe. If she requires 4 hours to produce a unit of V and 2 hours to produce a unit of F, then
her 36 hours will enable her to specialize in 9 units of V or 18 units of F; or she could produce a
combination represented by the straight line that joins these two specialty extremes.
Consider now the opportunity costs for each person. Suppose Amanda is currently producing 18 V
and zero F, and considers producing some F and less V . For each unit of F she wishes to produce,
it is evident from her PPF that she must sacrifice 1.5 units of V . This is because F requires 50%
more hours than V . Her trade-off is 1.5 : 1.0. The additional time requirement is also expressed in
the intercept values: She could give up 18 units of V and produce 12 units of F instead; this again
is a ratio of 1.5 : 1.0. This ratio defines her opportunity cost: The cost of an additional unit of F is
that 1.5 units of V must be ‘sacrificed’.
Applying the same reasoning to Zoe’s PPF, her opportunity cost is 0.5 : 1; she must sacrifice one
half of a unit of V to free up enough time to produce one unit of F.
So we have established two things about Amanda and Zoe’s production possibilities. First, if
Amanda specializes in V she can produce more than Zoe, just as Zoe can produce more than
Amanda if Zoe specializes in F. Second, their opportunity costs are different: Amanda must sac-
rifice more V than Zoe in producing one more unit of F. The different opportunity costs translate
1.4. A model of exchange and specialization 13
into potential gains for each individual.
The gains from exchange

We shall illustrate the gains that arise from specialization and exchange graphically. Note first that
if these individuals are self-sufficient, in the sense that they consume their own production, each
individual’s consumption combination will lie on their own PPF. For example, Amanda could
allocate half of her time to each good, and produce (and consume) 6F and 9V . Such a point nec-
essarily lies on her PPF. Likewise for Zoe. So, in the absence of exchange, each individual’s PPF
is also her consumption possibility frontier (CPF). In Figure 1.1 the PPF for each individual is
thus also her CPF.
Consumption possibility frontier (CPF): the combination of goods that can be con-
sumed as a result of a given production choice.
Figure 1.2: Absolute advantage – consumption
Vegetable
18
Amanda’s PPF
Consumption possibilities
for Amanda and Zoe
A (8,10)
9
Z (10,8)
Zoe’s PPF
Fish
12 18
With specialization and trade at a rate of 1 : 1 they consume along the line
joining the specialization points. If Amanda trades 8V to Zoe in return for
8F, Amanda moves to the point A(8,10) and Zoe to Z(10,8). Each can
consume more after specialization than before specialization.
Upon realizing that they are not equally efficient in producing the two goods, they decide to special-
ize completely in producing just the single good where they are most efficient. Amanda specializes
in V and Zoe in F. Next they must agree to a rate at which to exchange V for F. Since Amanda’s
opportunity cost is 1.5 : 1 and Zoe’s is 0.5 : 1, suppose they agree to exchange V for F at an in-
termediate rate of 1 : 1. There are many trading, or exchange, rates possible; our purpose is to
illustrate that gains are possible for both individuals at some exchange rate. The choice of this rate
also makes the graphic as simple as possible. At this exchange rate, 18V must exchange for 18F.
In Figure 1.2, this means that each individual is now able to consume along the line joining the
coordinates (0, 18) and (18, 0).1 This is because Amanda produces 18V and she can trade at a rate
of 1 : 1, while Zoe produces 18F and trades at the same rate of 1 : 1.
The fundamental result illustrated in Figure 1.2 is that, as a result of specialization and trade, each
individual can consume combinations of goods that lie on a line beyond her initial consumption
possibilities. Their consumption well-being has thus improved. For example, suppose Amanda
trades away 8V to Zoe and obtains 8F in return. The points ‘A’ and ‘Z’ with coordinates (8, 10)
and (10, 8) respectively define their final consumption. Pre-specialization, if Amanda wished to
consume 8F she would have been constrained to consume 6V rather than the 10V now possible.
Zoe benefits correspondingly.2
1.5 Economy-wide production possibilities

The PPFs in Figures 1.1 and 1.2 define the amounts of the goods that each individual can produce
while using all of their productive capacity—time in this instance. The national, or economy-wide,
PPF for this two-person economy reflects these individual possibilities combined. Such a frontier
can be constructed using the individual frontiers as the component blocks.
Figure 1.3: Economy-wide PPF
Vegetable
a
27
PPF for whole economy
c (18,18)
18
Amanda’s PPF
Zoe’s PPF
e
Fish
12 18 30
From a, to produce Fish it is more efficient to use Zoe because her opportu-
nity cost is less (segment ac). When Zoe is completely specialized, Amanda
produces (ce). With complete specialization this economy can produce 27V
or 30F.
1 When two values, separated by a comma, appear in parentheses, the first value refers to the horizontal-axis vari-
able, and the second to the vertical-axis variable.

2 In the situation we describe above one individual is absolutely more efficient in producing one of the goods and
absolutely less efficient in the other. We will return to this model in Chapter 15 and illustrate that consumption gains
of the type that arise here can also result if one of the individuals is absolutely more efficient in producing both goods,
but that the degree of such advantage differs across goods.
1.5. Economy-wide production possibilities 15
First let us define this economy-wide frontier precisely. The economy-wide PPF is the set of goods
and services combinations that can be produced in the economy when all available productive
resources are in use. Figure 1.3 contains both of the individual frontiers plus the aggregate of
these, represented by the kinked line ace. The point on the V axis, a = 27, represents the total
amount of V that could be produced if both individuals devoted all of their time to it. The point
e = 30 on the horizontal axis is the corresponding total for fish.
Economy-wide PPF: the set of goods and services combinations that can be produced
in the economy when all available productive resources are in use.
To understand the point c, imagine initially that all resources are devoted to V . From such a point, a,
consider a reduction in V and an increase in F. The most efficient way of increasing F production
at the point a is to use the individual whose opportunity cost is lower. Zoe can produce one unit
of F by sacrificing just 0.5 units of V , whereas Amanda must sacrifice 1.5 units of V to produce
1 unit of F. Hence, at this stage Amanda should stick to V and Zoe should devote some time to
fish. In fact as long as we want to produce more fish Zoe should be the one to do it, until she has
exhausted her time resource. This occurs after she has produced 18F and has ceased producing V .
At this point the economy will be producing 18V and 18F – the point c.
From this combination, if the economy wishes to produce more fish Amanda must become in-
volved. Since her opportunity cost is 1.5 units of V for each unit of F, the next segment of the
economy-wide PPF must see a reduction of 1.5 units of V for each additional unit of F. This
is reflected in the segment ce. When both producers allocate all of their time to F the economy
can produce 30 units. Hence the economy’s PPF is the two-segment line ace. Since this has an
outward kink, we call it concave (rather than convex).
As a final step consider what this PPF would resemble if the economy were composed of many
persons with differing efficiencies. A little imagination suggests (correctly) that it will have a seg-
ment for each individual and continue to have its outward concave form. Hence, a four-person
economy in which each person had a different opportunity cost could be represented by the seg-
mented line abcde, in Figure 1.4. Furthermore, we could represent the PPF of an economy with a
very large number of such individuals by a somewhat smooth PPF that accompanies the 4-person
PPF. The logic for its shape continues to be the same: As we produce less V and more F we pro-
gressively bring into play resources, or individuals, whose opportunity cost, in terms of reduced V
is higher.
The outputs V and F in our economic model require just one input – time, but if other productive
resources were required the result would be still a concave PPF. Furthermore, we generally inter-
pret the PPF to define the output possibilities when the economy is running at its normal capacity.
In this example, we consider a work week of 36 hours to be the ‘norm’. Yet it is still possible
that the economy’s producers might work some additional time in exceptional circumstances, and
this would increase total production possibilities. This event would be represented by an outward
movement of the PPF.
Figure 1.4: A multi-person PPF
Vegetable
a
b
e
Fish
The PPF for the whole economy, abcde, is obtained by allocating productive
resources most efficiently. With many individuals we can think of the PPF
as the concave envelope of the individual capabilities.
1.6 Aggregate output, growth and business cycles

The PPF can be used to illustrate several aspects of macroeconomics: In particular, the level of an
economy’s output, the growth of national and per capita output over time, and short-run business-
cycle fluctuations in national output and employment.
Aggregate output
An economy’s capacity to produce goods and services depends on its endowment of resources and
the productivity of those resources. The two-person, two-product examples in the previous section
reflect this.
The productivity of labour, defined as output per worker or per hour, depends on:
• Skill, knowledge and experience of the labour force;

• Capital stock: Buildings, machinery, equipment, and software the labour force has to work
with; and
• Current state of technology.
The productivity of labour is the output of goods and services per worker.
An economy’s capital stock is the buildings, machinery, equipment and software used
in producing goods and services.
1.6. Aggregate output, growth and business cycles 17
The economy’s output, which we define by Y , can be defined as the output per worker times the
number of workers; hence, we can write:
Y = (number of workers employed) × (output per worker).
When the employment of labour corresponds to ‘full employment’ in the sense that everyone will-
ing to work at current wage rates and normal hours of work is working, the economy’s actual
output is also its capacity output Yc . We also term this capacity output as full employment output:
Full employment output Yc = (number of workers at full employment) ×

(output per worker).
Suppose the economy is operating with full employment of resources producing outputs of two
types: Goods and services. In Figure 1.5, PPF0 shows the different combinations of goods and
services that the economy can produce in a particular year using all its labour, capital and the best
technology available at the time.
Figure 1.5: Growth and the PPF
Services
′
A
Smax
a PPF1
Smax
PPF0 X1
S1
S0
X0
b B
Goods
G0 G1 Gmax G′max
Economic growth or an increase in the available resources can be envisioned

as an outward shift in the PPF from PPF0 to PPF1. With PPF1 the economy
can produce more in both sectors than with PPF0 .
An aggregate economy produces a large variety of outputs in two broad categories. Goods are the
products of the agriculture, forestry, mining, manufacturing and construction industries. Services
are provided by the wholesale and retail trade, transportation, hospitality, finance, health care,
education, legal and other service sectors. As in the two-product examples used earlier, the shape
of the PPF illustrates the opportunity cost of increasing the output of either product type. We are
not concerned with who supplies the products for the moment: It may be the private sector or the
government.
Point X0 on PPF0 shows one possible structure of capacity output. This combination may reflect
the pattern of demand and hence expenditures in this economy. Output structures differ among
economies with different income levels. High-income economies spend more on services than
goods and produce higher ratios of services to goods. Middle income countries produce lower
ratios of services to goods, and low income countries much lower ratios of services to goods.
Different countries also have different PPFs and different output structures, depending on their
labour forces, labour productivity and expenditure patterns.
Economic growth
Three things contribute to growth in the economy. The labour supply grows as the population
expands; the stock of capital grows as spending by business (and government) on buildings, ma-
chinery, information technology and so forth increases; and labour-force productivity grows as a
result of experience, the development of scientific knowledge combined with product and process
innovations, and advances in the technology of production. Combined, these developments expand
capacity output over time. In Figure 1.5 economic growth shifts the PPF out from PPF0 to PPF1 .
This basic description covers the key sources of growth in total output. Economies differ in their
rates of overall economic growth as a result of different rates of growth in labour force, in capital
stock, and improvements in technology. But improvements in standards of living require more than
growth in total output. Increases in output per worker and per person are necessary. Sustained
increases in living standards require sustained growth in labour productivity, which in turn is based
on advances in the technology along with the amount of capital each worker has to work with.
Recessions and booms

A prime objective of economic policy is to ensure that the economy operates on or near the PPF
– it should use its resources to capacity and have minimal unemployment. However, economic
conditions are seldom tranquil for long periods of time. Unpredictable changes in business expec-
tations of future profits, in consumer confidence, in financial markets, in commodity and energy
prices, in the demand conditions in major trading partners, in government policy and many other
events disrupt patterns of expenditure and output. Some of these changes disturb the level of total
expenditure and thus the demand for total output. Others disturb the conditions of production and
thus the economy’s production capacity. Whatever the exact cause, the economy may be pushed
off its current PPF. If expenditures on goods and services decline, the economy may experience
a recession. Output would fall short of capacity output and unemployment would rise. Alterna-
tively, times of rapidly growing expenditure and output may result in an economic boom: Output
and employment expand beyond capacity levels.
An economic recession occurs when output falls below the economy’s capacity out-
put.
1.6. Aggregate output, growth and business cycles 19
A boom is a period of high growth that raises output above normal capacity output.
Recent history provides examples. Following the financial crisis of 2008-09 that hit the US and
many other developed economies, many economies were pushed into recessions. Expenditure on
new residential construction collapsed for lack of income and secure financing, as did business
investment, consumption spending and exports. Lower expenditures reduced producers’ revenues,
forcing cuts in output and employment and reducing household incomes. Lower incomes led
to further cutbacks in spending. In Canada in 2009 aggregate output declined by 2.9 percent,
employment declined by 1.6 percent and the unemployment rate rose from 6.1 percent in 2008 to
8.3 percent by 2010. The world’s economies have been slow to recover, and even by 2015 the
output in several developed economies was no higher than it was in 2008. Canada’s recession was
not nearly as severe as the recessions in economies such as Spain and Italy; but output between
2009 and 2015 has been far below the potential of the Canadian economy. The unemployment rate
in 2015 still stood at 7.0%.
Figure 1.6: Booms and recessions
Services
a
Smax PPF
W
X
S0
b
G0
Goods
Gmax
Economic recessions leave the economy below its normal capacity; the
economy might be driven to a point such as Z. Economic expansions, or
booms, may drive capacity above its normal level, to a point such as W.
An economy in a recession is operating inside its PPF. The fall in output from X to Z in Figure 1.6
illustrates the effect of a recession. Expenditures on goods and services have declined. Output is
less than capacity output, unemployment is up and some plant capacity is idle. Labour income and
business profits are lower. More people would like to work and business would like to produce and
sell more output, but it takes time for interdependent product, labour and financial markets in the
economy to adjust and increase employment and output. Monetary and fiscal policy may be pro-
ductive in specific circumstances, to stimulate demand, increase output and employment and move
the economy back to capacity output and full employment. The development and implementation
of such policies form the core of macroeconomics.
20 Conclusion
Alternatively, an unexpected increase in demand for exports would increase output and employ-
ment. Higher employment and output would increase incomes and expenditure, and in the process
spread the effects of higher output sales to other sectors of the economy. The economy would
move outside its PPF, for example to W in Figure 1.6, by using its resources more intensively than
normal. Unemployment would fall and overtime work would increase. Extra production shifts
would run plant and equipment for longer hours and work days than were planned when it was de-
signed and installed. Output at this level may not be sustainable, because shortages of labour and
materials along with excessive rates of equipment wear and tear would push costs and prices up.
Again, we will examine how the economy reacts to such a state in our macroeconomic analysis.
Output and employment in the Canadian economy over the past twenty years fluctuated about
growth trend in the way Figure 1.6 illustrates. For several years prior to 2008 the Canadian econ-
omy operated slightly above its capacity; but once the recession arrived monetary and fiscal policy
were used to fight it – to bring the economy back from a point such as Z towards a point such as X
on the PPF.
Macroeconomic models and policy

The PPF diagrams illustrate the main dimensions of macroeconomics: Capacity output, growth
in capacity output and business cycle fluctuations in actual output relative to capacity. But these
diagrams do not offer explanations and analysis of macroeconomic activity. We need a macroe-
conomic model to understand and evaluate the causes and consequences of business cycle fluctua-
tions. As we shall see, these models are based on explanations of expenditure decisions by house-
holds and business, financial market conditions, production costs and producer pricing decisions
at different levels of output. Models also capture the objectives of fiscal and monetary policies and
provide a framework for policy evaluation. A full macroeconomic model integrates different sector
behaviours and the feedbacks across sectors that can moderate or amplify the effects of changes in
one sector on national output and employment.
C ONCLUSION
We have covered a lot of ground in this introductory chapter. It is intended to open up the vista
of economics to the new student in the discipline. Economics is powerful and challenging, and
the ideas we have developed here will serve as conceptual foundations for our exploration of the
subject.
Key Terms 21
K EY T ERMS
Macroeconomics studies the economy as system in which feedback among sectors determine
national output, employment and prices.
Microeconomics is the study of individual behaviour in the context of scarcity.
Mixed economy: goods and services are supplied both by private suppliers and government.
Model is a formalization of theory that facilitates scientific inquiry.
Theory is a logical view of how things work, and is frequently formulated on the basis of
observation.
Opportunity cost of a choice is what must be sacrificed when a choice is made.
Production possibility frontier (PPF) defines the combination of goods that can be produced
using all of the resources available.
Consumption possibility frontier (CPF): the combination of goods that can be consumed as
a result of a given production choice.
Economy-wide PPF is the set of goods combinations that can be produced in the economy
when all available productive resources are in use.
Productivity of labour is the output of goods and services per worker.
Capital stock: the buildings, machinery, equipment and software used in producing goods
and services.
Full employment output Yc = (number of workers at full employment) ×

(output per worker).
Recession: when output falls below the economy’s capacity output.
Boom: a period of high growth that raises output above normal capacity output.
22 Exercises for Chapter 1
E XERCISES FOR C HAPTER 1

Exercise 1.1 An economy has 100 identical workers. Each one can produce four cakes or three
shirts, regardless of the number of other individuals producing each good.
(a) How many cakes can be produced in this economy when all the workers are cooking?
(b) How many shirts can be produced in this economy when all the workers are sewing?
(c) On a diagram with cakes on the vertical axis, and shirts on the horizontal axis, join these
points with a straight line to form the PPF.
(d) Label the inefficient and unattainable regions on the diagram.
Exercise 1.2 In the table below are listed a series of points that define an economy’s production
possibility frontier for goods Y and X .
Y 1000 900 800 700 600 500 400 300 200 100 0
X 0 1600 2500 3300 4000 4600 5100 5500 5750 5900 6000
(a) Plot these pairs of points to scale, on graph paper, or with the help of a spreadsheet.
(b) Given the shape of this PPF is the economy made up of individuals who are similar or
different in their production capabilities?
(c) What is the opportunity cost of producing 100 more Y at the combination (X = 5500,Y =
300).
(d) Suppose next there is technological change so that at every output level of good Y the econ-
omy can produce 20 percent more X . Enter a new row in the table containing the new values,
and plot the new PPF.
Exercise 1.3 Using the PPF that you have graphed using the data in Exercise 1.2, determine if the
following combinations are attainable or not: (X = 3000,Y = 720), (X = 4800,Y = 480).
Exercise 1.4 You and your partner are highly efficient people. You can earn $20 per hour in the
workplace; your partner can earn $30 per hour.
(a) What is the opportunity cost of one hour of leisure for you?
(b) What is the opportunity cost of one hour of leisure for your partner?
(c) Now consider what a PPF would look like: You can produce/consume two things, leisure
and income. Since income buys things you can think of the PPF as having these two ’prod-
ucts’ – leisure and consumption goods/services. So, with leisure on the horizontal axis and
income in dollars is on the vertical axis, plot your PPF. You can assume that you have 12
Exercises for Chapter 1 23
hours per day to allocate to either leisure or income. [Hint: the leisure axis will have an
intercept of 12 hours. The income intercept will have a dollar value corresponding to where
all hours are devoted to work.]
(d) Draw the PPF for your partner.
Exercise 1.5 Louis and Carrie Anne are students who have set up a summer business in their
neighbourhood. They cut lawns and clean cars. Louis is particularly efficient at cutting the grass
– he requires one hour to cut a typical lawn, while Carrie Anne needs one and one half hours. In
contrast, Carrie Anne can wash a car in a half hour, while Louis requires three quarters of an hour.
(a) If they decide to specialize in the tasks, who should cut the grass and who should wash cars?
(b) If they each work a twelve hour day, how many lawns can they cut and how many cars can
they wash if they each specialize in performing the task where they are most efficient?
(c) Illustrate the PPF for each individual where lawns are on the horizontal axis and car washes
on the vertical axis, if each individual has twelve hours in a day.
Exercise 1.6 Continuing with the same data set, suppose Carrie Anne’s productivity improves so
that she can now cut grass as efficiently as Louis; that is, she can cut grass in one hour, and can
still wash a car in one half of an hour.
(a) In a new diagram draw the PPF for each individual.

(b) In this case does specialization matter if they are to be as productive as possible as a team?
(c) Draw the PPF for the whole economy, labelling the intercepts and the ‘kink’ point coordi-
nates.
Exercise 1.7 Going back to the simple PPF plotted for Exercise 1.1 where each of 100 workers
can produce either four cakes or three shirts, suppose a recession reduces demand for the outputs
to 220 cakes and 129 shirts.
(a) Plot this combination of outputs in the diagram that also shows the PPF.
(b) How many workers are needed to produce this output of cakes and shirts?
(c) What percentage of the 100 worker labour force is unemployed?
Chapter 2
Theories, data and beliefs
2.1 Data analysis

2.2 Data, theory and economic models
2.3 Ethics, efficiency and beliefs
Economists, like other scientists and social scientists, observe and analyze behaviour and events.
Economists are concerned primarily with the economic causes and consequences of what they
observe. They want to understand an extensive range of human experience, including: money,
government finances, industrial production, household consumption, inequality in income distri-
bution, war, monopoly power, professional and amateur sports, pollution, marriage, music, art, and
much more.
Economists approach these issues using theories and models. To present, explain, illustrate and
evaluate their theories and models they have developed a set of techniques or tools. These involve
verbal descriptions and explanations, diagrams, algebraic equations, data tables and charts and
statistical tests of economic relationships.
This chapter covers some of these basic techniques of analysis.
2.1 Data analysis

The analysis of behaviour necessarily involves data. Data may serve to validate or contradict
a theory. Data analysis, even without being motivated by economic theory, frequently displays
patterns of behaviour that merit examination. The terms variables and data are related. Variables
are measures that can take on different magnitudes. The interest rate on a student loan, for example,
is a variable with a certain value at a point in time but perhaps a different value at an earlier or later
date. Economic theories and models explain the causal relationships between variables. In contrast,
Data are the recorded values of variables. Sets of data provide specific values for the variables we
want to study and analyze. Knowing that gross domestic product (a variable) declined in 2009 is
just a partial description of events. If the data indicate that it decreased by exactly 3%, we know a
great deal more – we know that the decline was significantly large.
Variables: measures that can take on different values.
25
26 Theories, data and beliefs
Data: recorded values of variables.
Sets of data help us to test our models or theories, but first we need to pay attention to the economic
logic involved in observations and modelling. For example, if sunspots or baggy pants were found
to be correlated with economic expansion, would we consider these events a coincidence or a key
to understanding economic growth? The observation is based on facts or data, but it need not have
any economic content. The economist’s task is to distinguish between coincidence and economic
causation.
While the more frequent wearing of loose clothing in the past may have been associated with
economic growth because they both occurred at the same time (correlation), one could not argue
on a logical basis that this behaviour causes good economic times. Therefore, the past association
of these variables should be considered as no more than a coincidence. Once specified on the
basis of economic logic, a model must be tested to determine its usefulness in explaining observed
economic events.
Table 2.1: House prices and price indexes
Year House Percentage Percentage Real Index for 5-year

prices in change in PH change in percentage price of mortgage
dollars consumer change housing rate
(PH ) prices in PH
2001 350,000 100 7.75
2002 360,000 102.9 6.85
2003 395,000 35,000/360,000=9.7% 3% 6.7% 112.9 6.6
2004 434,000 124.0 5.8
2005 477,000 136.3 6.1
2006 580,000 165.7 6.3
2007 630,000 180.0 6.65
2008 710,000 202.9 7.3
2009 605,000 -105,000/710,000=-14.8% 1.6% -16.4% 172.9 5.8
2010 740,000 211.4 5.4
2011 800,000 228.6 5.2
Note: Data on changes in consumer prices come from Statistics

Canada, CANSIM series V41692930; data on house prices are for
N. Vancouver from Royal Le Page; data on mortgage rates from
http://www.ratehub.ca. Index for house prices obtained by scaling
each entry in column 2 by 100/350,000. The real percentage change in the
price of housing is: The percentage change in the price of housing minus
the percentage change in consumer prices.
2.1. Data analysis 27
Data types
Data come in several forms. One form is time-series, which reflects a set of measurements made
in sequence at different points in time. The first column in Table 2.1 reports the values for house
prices in North Vancouver for the first quarter of each year, between 2001 and 2011. Evidently
this is a time series. Annual data report one observation per year. We could, alternatively, have
presented the data in monthly, weekly, or even daily form. The frequency we use depends on the
purpose: If we are interested in the longer-term trend in house prices, then the annual form suffices.
In contrast, financial economists, who study the behaviour of stock prices, might not be content
with daily or even hourly prices; they may need prices minute-by-minute. Such data are called
high-frequency data, whereas annual data are low-frequency data.
Table 2.2: Unemployment rates, Canada and Provinces, monthly 2012, seasonally adjusted
Jan Feb Mar Apr May Jun

CANADA 7.6 7.4 7.2 7.3 7.3 7.2
NFLD 13.5 12.9 13.0 12.3 12.0 13.0
PEI 12.2 10.5 11.3 11.0 11.3 11.3
NS 8.4 8.2 8.3 9.0 9.2 9.6
NB 9.5 10.1 12.2 9.8 9.4 9.5
QUE 8.4 8.4 7.9 8.0 7.8 7.7
ONT 8.1 7.6 7.4 7.8 7.8 7.8
MAN 5.4 5.6 5.3 5.3 5.1 5.2
SASK 5.0 5.0 4.8 4.9 4.5 4.9
ALTA 4.9 5.0 5.3 4.9 4.5 4.6
BC 6.9 6.9 7.0 6.2 7.4 6.6
Source: Statistics Canada CANSIM Table 282-0087.
Time-series: a set of measurements made sequentially at different points in time.
High (low) frequency data: series with short (long) intervals between observations.
In contrast to time-series data, cross-section data record the values of different variables at a
point in time. Table 2.2 contains a cross-section of unemployment rates for Canada and Cana-
dian provinces economies. For January 2012 we have a snapshot of the provincial economies
at that point in time, likewise for the months until June. This table therefore contains repeated
cross-sections.
When the unit of observation is the same over time such repeated cross sections are called longitu-
dinal data. For example, a health survey that followed and interviewed the same individuals over
time would yield longitudinal data. If the individuals differ each time the survey is conducted, the
data are repeated cross sections. Longitudinal data therefore follow the same units of observation
through time.
Cross-section data: values for different variables recorded at a point in time.
Repeated cross-section data: cross-section data recorded at regular or irregular in-

tervals.
Longitudinal data: follow the same units of observation through time.
Graphing the data

Data can be presented in graphical as well as tabular form. Figure 2.1 plots the house price data
from the second column of Table 2.1. Each asterisk in the figure represents a price value and
a corresponding time period. The horizontal axis reflects time, the vertical axis price in dollars.
The graphical presentation of data simply provides a visual rather than numeric perspective. It
is immediately evident that house prices increased consistently during this 11-year period, with a
single downward ‘correction’ in 2009. We have plotted the data a second time in Figure 2.2 to
illustrate the need to read graphs carefully. The greater apparent slope in Figure 2.1 might easily
be interpreted to mean that prices increased more steeply than suggested in Figure 2.2. But a
careful reading of the axes reveals that this is not so; using different scales when plotting data or
constructing diagrams can mislead the unaware viewer.
Figure 2.1: House prices in dollars 1999-2012
900 000
800 000
700 000
House price
600 000
500 000
400 000
300 000
1998
2000
2002
2004
2006
2008
2010
2012
Year
2.1. Data analysis 29
Figure 2.2: House prices in dollars 1999-2012
1 600 000
1 400 000
1 200 000
1 000 000
House price
800 000
600 000
400 000
200 000
0
1998
2000
2002
2004
2006
2008
2010
2012
Year
Percentage changes
The use of percentages makes the analysis of data particularly simple. Suppose we wanted to com-
pare the prices of New York luxury condominiums with the prices of homes in rural Mississippi.
In the latter case, a change in average prices of $10,000 might be considered enormous, whereas a
change of one million dollars in New York might be pretty normal – because the average price in
New York is so much higher than in Mississippi. To make comparisons between the two markets,
we can use the concept of a percentage change. This is defined as the change in the value of the
variable, relative to its initial value, multiplied by 100.
Percentage change = [(change in values)/(original value)] × 100.
The third column of Table 2.1 contains the values of the percentage change in house prices for two
pairs of years. Between 2002 and 2003 the price change was $35,000. Relative to the price in
the first of these two years this change was the fraction 35, 000/395, 000 = 0.097. If we multiply
this fraction by 100 we obtain a percentage price change of 9.7%. Evidently we could calculate
the percentage price changes for all pairs of years. A second price change is calculated for the
2008-2009 pair of years. Here price declined and the result is thus a negative percentage change.
Consumer prices
Most variables in economics are averages of the components that go into them. When variables
are denominated in dollar terms it is important to be able to interpret them correctly. While the
house price series above indicates a strong pattern of price increases, it is vital to know if the price
of housing increased more or less rapidly that other prices in the economy. If all prices in the
economy were increasing in line with house prices there would be no special information in the
house price series. However, if house prices increased more rapidly than prices in general, then
the data indicate that something special took place in the housing market during the decade in
question. To determine an answer to this we need to know the degree to which the general price
level changed each year.
Statistics Canada regularly surveys the price of virtually every product produced in the economy.
One such survey records the prices of goods and services purchased by consumers. Statistics
Canada then computes an average price level for all of these goods combined for each time period
the survey is carried out (monthly). Once Statistics Canada has computed the average consumer
price, it can compute the change in the price level from one period to the next. In Table 2.1 two
such values are entered in the following data column: Consumer prices increased by 3% between
2002 and 2003, and by 1.6% between 2008 and 2009. These percentage changes in the general
price level represent inflation if prices increase, and deflation if prices decline.
In this market it is clear that housing price changes were substantially larger than the changes
in consumer prices for these two pairs of years. The next column provides information on the
difference between the house price changes and changes in the general consumer price level, in
percentage terms. This is (approximately) the change in the relative price of housing, or what
economists call the real price of housing.
Consumer price index: the average price level for consumer goods and services.
Inflation (deflation) rate: the annual percentage increase (decrease) in the level of
consumer prices.
Real price: the actual price adjusted by the general (consumer) price level in the
economy.
Index numbers
Statistics Canada and other statistical agencies frequently present data in index number form. An
index number provides an easy way to read the data. For example, suppose we wanted to compute
the percentage change in the price of housing between 2001 and 2007. We could do this by entering
the two data points in a spreadsheet or calculator and do the computation. But suppose the prices
were entered in another form. In particular, by dividing each price value by the first year value
and multipling the result by 100 we obtain a series of prices that are all relative to the initial year
– which we call the base year. The resulting series in column 6 is an index of house price values.
Each entry is the corresponding value in column 2, divided by the first entry in column 2. The
key characteristics of indexes are that they are not dependent upon the units of measurement of the
data in question, and they are interpretable easily with reference to a given base value. To illustrate,
suppose we wish to know how prices behaved between 2001 and 2007. The index number column
2.2. Data, theory and economic models 31
immediately tells us that prices increased by 80%, because relative to 2001, the 2007 value is 80%
higher.
Index number: value for a variable, or an average of a set of variables, expressed

relative to a given base value.
Furthermore, index numbers enable us to make comparisons with the price patterns for other
goods much more easily. If we had constructed a price index for automobiles, which also had a
base value of 100 in 2001, we could make immediate comparisons without having to compare one
set of numbers defined in thousands of dollars with another defined in hundreds of thousands of
dollars. In short, index numbers simplify the interpretation of data.
2.2 Data, theory and economic models

Let us now investigate the interplay between economic theories on the one hand and data on the
other. We will develop two examples. The first will be based upon the data on house prices, the
second upon a new data set.
House prices – theory

Remember from Chapter 1 that a theory is a logical argument regarding economic relationships.
A theory of house prices would propose that the price of housing depends upon a number of
elements in the economy. In particular, if borrowing costs are low then buyers are able to afford the
interest costs on larger borrowings. This in turn might mean they are willing to pay higher prices.
Conversely, if borrowing rates are higher. Consequently, the borrowing rate, or mortgage rate, is
a variable for an economic model of house prices. A second variable might be available space for
development: If space in a given metropolitan area is tight then the land value will reflect this,
and consequently the higher land price should be reflected in higher house prices. A third variable
would be the business climate: If there is a high volume of high-value business transacted in a given
area then buildings will be more in demand, and that in turn should be reflected in higher prices. For
example, both business and residential properties are more highly priced in San Francisco and New
York than in Moncton, New Brunswick. A fourth variable might be environmental attractiveness:
Vancouver may be more enticing than other towns in Canada. A fifth variable might be the climate.
House prices – evidence

These and other variables could form the basis of a theory of house prices. A model of house
prices, as explained in Chapter 1, focuses upon what we would consider to be the most important
subset of these variables. In the limit, we could have an extremely simple model that specified a
dependence between the price of housing and the mortgage rate alone. To test such a simple model
we need data on house prices and mortgage rates. The final column of Table 2.1 contains data on
the 5-year fixed-rate mortgage for the period in question. Since our simple model proposes that
prices depend (primarily) upon mortgage rates, in Figure 2.3 we plot the house price series on the
vertical axis, and the mortgage rate on the horizontal axis, for each year from 2001 to 2011. As
before, each point (shown as a ‘+’) represents a pair of price and mortgage rate values.
Figure 2.3: Price of housing
800
600
House price
400
200
0
4 4.5 5 5.5 6 6.5 7 7.5 8 8.5 9
Mortgage rate
The resulting plot (called a scatter diagram) suggests that there is a negative relationship between
these two variables. That is, higher prices are correlated with lower mortgage rates. Such a cor-
relation is consistent with our theory of house prices, and so we might conclude that changes in
mortgage rates cause changes in house prices. Or at least the data suggest that we should not reject
the idea that such causation is in the data.
House prices – inference

To summarize the relationship between these variables, the pattern suggests that a straight line
through the scatter plot would provide a reasonably good description of the relationship between
these variables. Obviously it is important to define the most appropriate line – one that ‘fits’ the
data well.1 The line we have drawn through the data points is informative, because it relates the
two variables in a quantitative manner. It is called a regression line. It predicts that, on average,
if the mortgage rate increases, the price of housing will respond in the downward direction. This
particular line states that a one point change in the mortgage rate will move prices in the opposing
direction by $105,000. This is easily verified by considering the dollar value corresponding to say
a mortgage value of 6.5, and then the value corresponding to a mortgage value of 7.5. Projecting
vertically to the regression line from each of these points on the horizontal axis, and from there
across to the vertical axis will produce a change in price of $105,000.
1 Thistask is the job of econometricians, who practice econometrics. Econometrics is the science of examining
and quantifying relationships between economic variables. It attempts to determine the separate influences of each
variable, in an environment where many things move simultaneously. Computer algorithms that do this are plentiful.
Computers can also work in many dimensions in order to capture the influences of several variables simultaneously if
the model requires that.
2.2. Data, theory and economic models 33
Note that the line is not at all a ‘perfect’ fit. For example, the mortgage rate declined between 2008
and 2009, but the price declined also – contrary to our theory. The model is not a perfect predictor;
it states that on average a change in the magnitude of the x-axis variable leads to a change of a
specific amount in the magnitude of the y-axis variable.
In this instance the slope of the line is given by -105,000/1, which is the vertical distance divided
by the corresponding horizontal distance. Since the line is straight, this slope is unchanging.
Regression line: representation of the average relationship between two variables in

a scatter diagram.
Road fatalities – theory, evidence and inference

Table 2.3 contains data on annual road fatalities per 100,000 drivers for various age groups. In the
background, we have a theory, proposing that driver fatalities depend upon the age of the driver,
the quality of roads and signage, speed limits, the age of the automobile stock and perhaps some
other variables. Our model focuses upon a subset of these variables, and in order to present the
example in graphical terms we specify fatalities as being dependent upon a single variable – age
of driver.
Table 2.3: Non-linearity: Driver fatality rates Canada, 2009
Age of driver Fatality rate

per 100,000 drivers
20-24 9.8
25-34 4.4
35-44 2.7
45-54 2.4
55-64 1.9
65+ 2.9
Source: Transport Canada, Canadian motor vehicle traffic collision statistics, 2009.
The scatter diagram is presented in Figure 2.4. Two aspects of this plot stand out. First, there is
an exceedingly steep decline in the fatality rate when we go from the youngest age group to the
next two age groups. The decline in fatalities between the youngest and second youngest groups is
about 20 points, whereas the decline between the third and fourth age groups is less than 2 points.
This suggests that behaviour is not the same throughout the age distribution. Second, we notice
that fatalities increase for the oldest age group, perhaps indicating that the oldest drivers are not as
good as middle-aged drivers.
These two features suggest that the relationship between fatalities and age differs across the age
spectrum. Accordingly, a straightline would not be an accurate way of representing the behaviours
in these data. A straight line through the plot implies that a given change in age should have a
similar impact on fatalities, no matter the age group. Accordingly we have an example of a non-
linear relationship. Such a non-linear relationship might be represented by the curve going through
the plot. Clearly the slope of this line varies as we move from one age category to another.
Figure 2.4: Non-linearity: Driver fatality rates Canada, 2009
12
10
8
Fatality rate
0
10
20
30
40
50
60
70
80
Average age
Fatality rates vary non-linearly with age: At first they decline, then increase
again, relative to the youngest age group.
2.3 Ethics, efficiency and beliefs

Positive economics studies objective or scientific explanations of how the economy functions. Its
aim is to understand and generate predictions about how the economy may respond to changes
and policy initiatives. In this effort economists strive to act as detached scientists, regardless of
political sympathies or ethical code. Personal judgments and preferences are (ideally) kept apart.
In this particular sense, economics is similar to the natural sciences such as physics or biology. To
date in this chapter we have been exploring economics primarily from a positive standpoint.
In contrast, normative economics offers recommendations based partly on value judgments. While
economists of different political persuasions can agree that raising the income tax rate would lead
to some reduction in the number of hours worked, they may yet differ in their views on the advis-
ability of such a rise. One economist may believe that the additional revenue that may come in to
government coffers is not worth the disincentives to work; another may think that, if such monies
can be redistributed to benefit the needy, or provide valuable infrastructure, the negative impact on
the workers paying the income tax is worth it.
2.3. Ethics, efficiency and beliefs 35
Positive economics studies objective or scientific explanations of how the economy

functions.
Normative economics offers recommendations that incorporate value judgments.
Scientific research can frequently resolve differences that arise in positive economics—not so in
normative economics. For example, if we claim that “the elderly have high medical bills, and
the government should cover all of the bills”, we are making both a positive and a normative
statement. The first part is positive, and its truth is easily established. The latter part is normative,
and individuals of different beliefs may reasonably differ. Some people may believe that the money
would be better spent on the environment and have the aged cover at least part of their own medical
costs. Positive economics does not attempt to show that one of these views is correct and the
other false. The views are based on value judgments, and are motivated by a concern for equity.
Equity is a vital guiding principle in the formation of policy and is frequently, though not always,
seen as being in competition with the drive for economic growth. Equity is driven primarily by
normative considerations. Few economists would disagree with the assertion that a government
should implement policies that improve the lot of the poor—but to what degree?
Economic equity is concerned with the distribution of well-being among members

of the economy.
Most economists hold normative views, sometimes very strongly. They frequently see themselves,
not just as cold hearted scientists, but as champions for their (normative) cause in addition. Con-
servative economists see a smaller role for government than left-leaning economists.
Many economists see a conflict between equity and the efficiency considerations that we developed
in Chapter 1. For example, high taxes may provide disincentives to work in the marketplace and
therefore reduce the efficiency of the economy: Plumbers and gardeners may decide to do their own
gardening and their own plumbing because, by staying out of the marketplace where monetary
transactions are taxed, they can avoid the taxes. And avoiding the taxes may turn out to be as
valuable as the efficiency gains they forgo.
In other areas the equity-efficiency trade-off is not so obvious: If taxes (that may have disincentive
effects) are used to educate individuals who otherwise would not develop the skills that follow
education, then economic growth may be higher as a result of the intervention.
Revisiting the definition of economics – core beliefs

This is an appropriate point at which to return to the definition of economics in Chapter 1 that we
borrowed from Nobel Laureate Christopher Sims: Economics is a set of ideas and methods for the
betterment of society.
If economics is concerned about the betterment of society, clearly there are ethical as well as effi-
ciency considerations at play. And given the philosophical differences among scientists (including
economists), can we define an approach to economics that is shared by the economics profes-
sion at large? Most economists would answer that the profession shares a set of beliefs, and that
differences refer to the extent to which one consideration may collide with another.
• First of all we believe that markets are critical because they facilitate exchange and therefore
encourage efficiency. Specialization and trade creates benefits for the trading parties. For ex-
ample, Canada has not the appropriate climate for growing coffee beans, and Colombia has
not the terrain for wheat. If Canada had to be self-sufficient, we might have to grow coffee
beans in green-houses—a costly proposition. But with trade we can specialize, and then ex-
change some of our wheat for Colombian coffee. Similar benefits arise for the Colombians.
A frequent complaint against trade is that its modern-day form (globalization) does not ben-
efit the poor. For example, workers in the Philippines may earn only a few dollars per day
manufacturing clothing for Western markets. From this perspective, most of the gains from
trade go to the Western consumers and capitalists, come at the expense of jobs to western
workers, and provide Asian workers with meagre rewards.
• A corollary of the centrality of markets is that incentives matter. If the price of business class
seats on your favourite airline is reduced, you may consider upgrading. Economists believe
strongly that the price mechanism influences behaviour, and therefore favour the use of price
incentives in the marketplace and public policy more generally. Environmental economists,
for example, advocate the use of pollution permits that can be traded at a price between
users, or carbon taxes on the emission of greenhouse gases. We will develop such ideas in
Microeconomics Chapter 5 more fully.
• In saying that economists believe in incentives, we are not proposing that human beings
are purely mercenary. People have many motivations: Self-interest, a sense of public duty,
kindness, etc. Acting out of a sense of self-interest does not imply that people are morally
empty or have no altruistic sense.
• Economists believe universally in the importance of the rule of law, no matter where they
sit on the political spectrum. Legal institutions that govern contracts are critical to the func-
tioning of an economy. If goods and services are to be supplied in a market economy, the
suppliers must be guaranteed that they will be remunerated. And this requires a developed le-
gal structure with penalties imposed on individuals or groups who violate contracts. Markets
alone will not function efficiently.
Modern development economics sees the implementation of the rule of law as perhaps the
central challenge facing poorer economies. There is a strong correlation between economic
growth and national wealth on the one hand, and an effective judical and policing system on
the other. The consequence on the world stage is that numerous ‘economic’ development
projects now focus upon training jurists, police officers and bureaucrats in the rule of law!
• Finally, economists believe in the centrality of government. Governments can solve a num-
ber of problems that arise in market economies that cannot be addressed by the private market
place. For example, governments can best address the potential abuses of monopoly power.
Monopoly power, as we shall see in Microeconomics Chapter 10, not only has equity impacts
it may also reduce economic efficiency. Governments are also best positioned to deal with
environmental or other types of externalities – the impact of economic activity on sectors of
2.3. Ethics, efficiency and beliefs 37
the economy that are not directly involved in the activity under consideration.
In summary, governments have a variety of roles to play in the economy. These roles involve
making the economy more equitable and more efficient by using their many powers.
38 Key Terms
K EY T ERMS
Variables: measures that can take on different sizes.
Data: recorded values of variables.
Time series data: a set of measurements made sequentially at different points in time.
High (low) frequency data series have short (long) intervals between observations.
Cross-section data: values for different variables recorded at a point in time.
Repeated cross-section data: cross-section data recorded at regular or irregular intervals.
Longitudinal data follow the same units of observation through time.
Percentage change= (change in values)/original value × 100.
Consumer price index: the average price level for consumer goods and services.
Inflation (deflation) rate: the annual percentage increase (decrease) in the level of consumer
prices.
Real price: the actual price adjusted by the general (consumer) price level in the economy.
Index number: value for a variable, or an average of a set of variables, expressed relative to a
given base value.
Regression line: representation of the average relationship between two variables in a scatter
diagram.
Positive economics studies objective or scientific explanations of how the economy functions.
Normative economics offers recommendations that incorporate value judgments.
Economic equity is concerned with the distribution of well-being among members of the
economy.

Exercise 2.1 An examination of a country’s recent international trade flows yields the data in the
table below.
Year National Income Imports ($b)

($b)
2011 1,500 550
2012 1,575 573
2013 1,701 610
2014 1,531 560
2015 1,638 591
(a) Based on an examination of these data do you think the national income and imports are not
related, positively related, or negatively related?
(b) Plot each pair of observations in a two-dimensional line diagram to illustrate your view of
the import/income relationship. Measure income on the horizontal axis and imports on the
vertical axis. This can be done using graph paper or a spreadsheet-cum-graphics software.
Exercise 2.2 The average price of a medium coffee at Wakeup Coffee Shop in each of the past ten
years is given in the table below.
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
$1.05 $1.10 $1.14 $1.20 $1.25 $1.25 $1.33 $1.35 $1.45 $1.49
(a) Construct an annual ‘coffee price index’ for this time period using 2005 as the base year.
[Hint: follow the procedure detailed in the chapter – divide each yearly price by the base
year price.]
(b) Based on your price index, what was the percentage change in the price of a medium coffee
from 2005 to 2012?
(c) Based on your index, what was the average annual percentage change in the price of coffee
from 2005 to 2010?
(d) Assuming the inflation rate in this economy was 2% every year, what was the real change in
the price of coffee between 2007 and 2008; and between 2009 and 2010?
Exercise 2.3 The following table shows hypothetical consumption spending by households and
income of households in billions of dollars.
Year Income Consumption

2006 476 434
2007 482 447
2008 495 454
2009 505 471
2010 525 489
2011 539 509
2012 550 530
2013 567 548
(a) Plot the scatter diagram with consumption on the vertical axis and income on the horizontal
axis.
(b) Fit a line through these points.
(c) Does the line indicate that these two variables are related to each other?
(d) How would you describe the causal relationship between income and consumption?
Exercise 2.4 Using the data from Exercise 2.3, compute the percentage change in consumption
and the percentage change in income for each pair of adjoining years between 2006 and 2013.
Exercise 2.5 You are told that the relationship between two variables, X and Y , has the form
Y = 10 + 2X . By trying different values for X you can obtain the corresponding predicted value
for Y (e.g., if X = 3, then Y = 10 + 2 × 3 = 16). For values of X between 0 and 12, compute the
matching value of Y and plot the scatter diagram.
Exercise 2.6 For the data below, plot a scatter diagram with variable Y on the vertical axis and
variable X on the horizontal axis.
Y 40 33 29 56 81 19 20
X 5 7 9 3 1 11 10
(a) Is the relationship between the variables positive or negative?

(b) Do you think that a linear or non-linear line better describes the relationship?
Chapter 3
The classical marketplace – demand and supply
3.1 The marketplace – trading

3.2 The market’s building blocks
3.3 Demand curves and supply curves
3.4 Non-price determinants of demand
3.5 Non-price determinants of supply
3.6 Simultaneous demand and supply movements
3.7 Free and managed markets – interventions
3.8 From individuals to markets
3.9 Useful techniques – demand and supply equa-
tions
3.1 The marketplace – trading

The marketplace in today’s economy has evolved from earlier times. It no longer has a unique
form – one where buyers and sellers physically come together for the purpose of exchange. In-
deed, supermarkets require individuals to be physically present to make their purchases. But when
purchasing an airline ticket, individuals simply go online and interact with perhaps a number of
different airlines (suppliers) simultaneously. Or again, individuals may simply give an instruction
to their stock broker, who will execute a purchase on their behalf – the broker performs the role
of a middleman, who may additionally give advice to the purchaser. Or a marketing agency may
decide to subcontract work to a translator or graphic artist who resides in Mumbai. In pure auctions
(where a single work of art or a single residence is offered for sale) buyers compete one against
the other for the single item supplied. Accomodations in private homes are supplied to potential
visitors (buyers) through Airbnb. Taxi rides are mediated through Lyft or Uber. These institutions
are all different types of markets; they serve the purpose of facilitating exchange and trade.
Not all goods and services in the modern economy are obtained through the marketplace. School-
ing and health care are allocated in Canada primarily by government decree. In some instances the
market plays a supporting role: Universities and colleges may levy fees, and most individuals must
pay, at least in part, for their pharmaceuticals. In contrast, broadcasting services may carry a price
of zero – as with the Canadian Broadcasting Corporation.
41
42 The classical marketplace – demand and supply
The importance of the marketplace springs from its role as an allocating mechanism. Elevated
prices effectively send a signal to suppliers that the buyers in the market place a high value on the
product being traded; conversely when prices are low. Accordingly, suppliers may decide to cease
supplying markets where prices do not remunerate them sufficiently, and redirect their energies and
the productive resources under their control to other markets – markets where the product being
traded is more highly valued, and where the buyer is willing to pay more.
Whatever their form, the marketplace is central to the economy we live in. Not only does it
facilitate trade, it also provides a means of earning a livelihood. Suppliers must hire resources
– human and non-human in order to bring their supplies to market and these resources must be
paid a return – income is generated.
In this chapter we will examine the process of price formation – how the prices that we observe in
the marketplace come to be what they are. We will illustrate that the price for a good is inevitably
linked to the quantity of a good; price and quantity are different sides of the same coin and cannot
generally be analyzed separately. To understand this process more fully, we need to model a typical
market. The essentials are demand and supply.
3.2 The market’s building blocks

In economics we use the terminology that describes trade in a particular manner. Non-economists
frequently describe microeconomics by saying “it’s all about supply and demand”. While this is
largely true we need to define exactly what we mean by these two central words. Demand is the
quantity of a good or service that buyers wish to purchase at each conceivable price, with all other
influences on demand remaining unchanged. It reflects a multitude of values, not a single value.
It is not a single or unique quantity such as two cell phones, but rather a full description of the
quantity of a good or service that buyers would purchase at various prices.
Demand is the quantity of a good or service that buyers wish to purchase at each
possible price, with all other influences on demand remaining unchanged.
As a hypothetical example, the first column of Table 3.1 shows the price of natural gas per cubic
foot. The second column shows the quantity that would be purchased in a given time period at each
price. It is therefore a schedule of quantities demanded at various prices. For example, at a price
$6 per unit, buyers would like to purchase 4 units, whereas at the lower price of $3 buyers would
like to purchase 7 units. Note also that this is a homogeneous good. A cubit foot of natural gas
is considered to be the same product no matter which supplier brings it to the market. In contrast,
accomodations supplied through Airbnb are heterogeneous – they vary in size and quality.
3.2. The market’s building blocks 43
Table 3.1: Demand and supply for natural gas
Price ($) Demand (thousands Supply (thousands Excess

of cu feet) of cu feet)
10 0 18
9 1 16
8 2 14
Excess Supply
7 3 12
6 4 10
5 5 8
4 6 6 Equilibrium
3 7 4
2 8 2
Excess Demand
1 9 0
0 10 0
Supply is interpreted in a similar manner. It is not a single value; we say that supply is the quantity
of a good or service that sellers are willing to sell at each possible price, with all other influences on
supply remaining unchanged. Such a supply schedule is defined in the third column of the table. It
is assumed that no supplier can make a profit (on account of their costs) unless the price is at least
$2 per unit, and therefore a zero quantity is supplied below that price. The higher price is more
profitable, and therefore induces a greater quantity supplied, perhaps by attracting more suppliers.
This is reflected in the data. For example, at a price of $3 suppliers are willing to supply 4 units,
whereas with a price of $7 they are willing to supply 12 units. There is thus a positive relationship
between price and quantity for the supplier – a higher price induces a greater quantity; whereas
on the demand side of the market a higher price induces a lower quantity demanded – a negative
relationship.
Supply is the quantity of a good or service that sellers are willing to sell at each
possible price, with all other influences on supply remaining unchanged.
We can now identify a key difference in terminology – between the words demand and quantity
demanded, and between supply and quantity supplied. While the words demand and supply refer
to the complete schedules of demand and supply, the terms quantity demanded and quantity
supplied each define a single value of demand or supply at a particular price.
Quantity demanded defines the amount purchased at a particular price.

Quantity supplied refers to the amount supplied at a particular price.
Thus while the non-economist may say that when some fans did not get tickets to the Stanley
Cup it was a case of demand exceeding supply, as economists we say that the quantity demanded
exceeded the quantity supplied at the going price of tickets. In this instance, had every ticket been
offered at a sufficiently high price, the market could have generated an excess supply rather than an
excess demand. A higher ticket price would reduce the quantity demanded; yet would not change
demand, because demand refers to the whole schedule of possible quantities demanded at different
prices.
Other things equal – ceteris paribus

The demand and supply schedules rest on the assumption that all other influences on supply and
demand remain the same as we move up and down the possible price values. The expression
other things being equal, or its Latin counterpart ceteris paribus, describes this constancy of other
influences. For example, we assume on the demand side that the prices of other goods remain
constant, and that tastes and incomes are unchanging. On the supply side we assume, for example,
that there is no technological change in production methods. If any of these elements change then
the market supply or demand schedules will reflect such changes. For example, if coal or oil prices
increase (decline) then some buyers may switch to (away from) gas. This will be reflected in the
data: At any given price more (or less) will be demanded. We will illustrate this in graphic form
presently.
Market equilibrium
Let us now bring the demand and supply schedules together in an attempt to analyze what the
marketplace will produce – will a single price emerge that will equate supply and demand? We will
keep other things constant for the moment, and explore what materializes at different prices. At low
prices, the data in Table 3.1 indicate that the quantity demanded exceeds the quantity supplied – for
example, verify what happens when the price is $3 per unit. The opposite occurs when the price
is high – what would happen if the price were $8? Evidently, there exists an intermediate price,
where the quantity demanded equals the quantity supplied. At this point we say that the market is
in equilibrium. The equilibrium price equates demand and supply – it clears the market.
The equilibrium price equilibrates the market. It is the price at which quantity de-
manded equals the quantity supplied.
In Table 3.1 the equilibrium price is $4, and the equilibrium quantity is 6 thousand cubic feet of
gas (we will use the notation ‘k’ to denote thousands). At higher prices there is an excess supply—
suppliers wish to sell more than buyers wish to buy. Conversely, at lower prices there is an excess
demand. Only at the equilibrium price is the quantity supplied equal to the quantity demanded.
Excess supply exists when the quantity supplied exceeds the quantity demanded at
the going price.
3.2. The market’s building blocks 45
Excess demand exists when the quantity demanded exceeds the quantity supplied at
the going price.
Does the market automatically reach equilibrium? To answer this question, suppose initially that
the sellers choose a price of $10. Here suppliers would like to supply 18k cubic feet, but there are
no buyers—a situation of extreme excess supply. At the price of $7 the excess supply is reduced
to 9k, because both the quantity demanded is now higher at 3k units, and the quantity supplied is
lower at 12k. But excess supply means that there are suppliers willing to supply at a lower price,
and this willingness exerts continual downward pressure on any price above the price that equates
demand and supply.
At prices below the equilibrium there is, conversely, an excess demand. In this situation, suppliers
could force the price upward, knowing that buyers will continue to buy at a price at which the
suppliers are willing to sell. Such upward pressure would continue until the excess demand is
eliminated.
In general then, above the equilibrium price excess supply exerts downward pressure on price, and
below the equilibrium excess demand exerts upward pressure on price. This process implies that
the buyers and sellers have information on the various elements that make up the marketplace.
We will explore later in this chapter some specific circumstances in which trading could take place
at prices above or below the equilibrium price. In such situations the quantity actually traded
always corresponds to the short side of the market: At high prices the quantity demanded is less
than the quantity supplied, and it is the quantity demanded that is traded because buyers will not
buy the amount suppliers would like to supply. At low prices the quantity demanded exceeds
quantity supplied, and it is the amount that suppliers are willing to sell that is traded. In sum, when
trading takes place at prices other than the equilibrium price it is always the lesser of the quantity
demanded or supplied that is traded. Hence we say that at non-equilibrium prices the short side
dominates. We will return to this in a series of examples later in this chapter.
The short side of the market determines outcomes at prices other than the equilib-
rium.
Supply and the nature of costs

Before progressing to a graphical analysis, we should add a word about costs. The supply schedules
are based primarily on the cost of producing the product in question, and we frequently assume
that all of the costs associated with supply are incorporated in the supply schedules. In Chapter 6
we will explore cases where costs additional to those incurred by producers may be relevant. For
example, coal burning power plants emit pollutants into the atmosphere; but the individual supplier
may not take account of these pollutants, which are costs to society at large, in deciding how
much to supply at different prices. Stated another way, the private costs of production would not
reflect the total, or full social costs of production. For the moment the assumption is that no such
additional costs are associated with the markets we analyze.
3.3 Demand and supply curves

The demand curve is a graphical expression of the relationship between price and quantity de-
manded, holding other things constant. Figure 3.1 measures price on the vertical axis and quantity
on the horizontal axis. The curve D represents the data from the first two columns of Table 3.1.
Each combination of price and quantity demanded lies on the curve. In this case the curve is lin-
ear—it is a straight line. The demand curve slopes downward (technically we say that its slope is
negative), reflecting the fact that buyers wish to purchase more when the price is less.
Figure 3.1: Measuring price & quantity
Price
12
10
h
8
4
l D
0 Quantity
0 2 4 6 8 10 12
To derive this demand curve we take each price-quantity combination from the demand schedule
in Table 3.1 and insert a point that corresponds to those combinations. For example, point h defines
the combination {P = $8, Qd = 2}, the point l denotes the combination {P = $3, Qd = 7}. If we
join all such points we obtain the demand curve in Figure 3.2. In this particular case the demand
schedule results in a straight-line, or linear, demand curve. The same process yields the supply
curve in Figure 3.2.
The demand curve is a graphical expression of the relationship between price and
quantity demanded, with other influences remaining unchanged.
The supply curve is a graphical representation of the relationship between price and quantity
supplied, holding other things constant. The supply curve S in Figure 3.2 is based on the data from
columns 1 and 3 in Table 3.1. It, too, is linear, but has a positive slope indicating that suppliers
wish to supply more at higher prices.
The supply curve is a graphical expression of the relationship between price and
quantity supplied, with other influences remaining unchanged.
3.4. Non-price influences on demand 47
Figure 3.2: Supply, demand, equilibrium
Price
10
Demand
Supply
E0
4
1
Quantity
6 10
The demand and supply curves intersect at point E0 , corresponding to a price of $4 which, as il-
lustrated above, is the equilibrium price for this market. At any price below this the horizontal
distance between the supply and demand curves represents excess demand, because demand ex-
ceeds supply. Conversely, at any price above $4 there is an excess supply that is again measured
by the horizontal distance between the two curves. Market forces tend to eliminate excess demand
and excess supply as we explained above. In the final section of the chapter we illustrate how the
supply and demand curves can be ‘solved’ for the equilibrium price and quantity.
3.4 Non-price influences on demand

We have emphasized several times the importance of the ceteris paribus assumption when explor-
ing the impact of different prices on the quantity demanded: We assume all other influences on the
purchase decision are unchanged (at least momentarily). These other influences fall into several
broad categories: The prices of related goods; the incomes of buyers; buyer tastes; and expecta-
tions about the future. Before proceeding, note that we are dealing with market demand rather
than demand by one individual (the precise relationship between the two is developed later in this
chapter).
The prices of related goods – oil and gas, Kindle and paperbacks
We expect that the price of other forms of energy would impact the price of natural gas. For ex-
ample, if electricity, oil or coal becomes less expensive we would expect some buyers to switch
to these other products. Alternatively, if gas-burning furnaces experience a technological break-
through that makes them more efficient and cheaper we would expect some users of other fuels to
move to gas. Among these examples, it is clear that oil and electricity are substitute fuels for gas; in
contrast the efficient new gas furnace complements the use of gas. We use these terms, substitutes
and complements, to describe products that influence the demand for the primary good.
Substitute goods: when a price reduction (rise) for a related product reduces (in-
creases) the demand for a primary product, it is a substitute for the primary product.
Complementary goods: when a price reduction (rise) for a related product increases
(reduces) the demand for a primary product, it is a complement for the primary prod-
uct.
Clearly electricity is a substitute for gas in the power market, whereas a gas furnace is a comple-
ment for gas as a fuel. The words substitutes and complements immediately suggest the nature of
the relationships. Every product has complements and substitutes. As another example: Electronic
readers such as Kindle, Nook and Kobo are substitutes for paper-form books; a rise in the price
of paper books should increase the demand for electronic readers at any given price for electronic
readers. In graphical terms, the demand curve shifts in response to changes in the prices of other
goods – an increase in the price of paper-form books will shift the demand for electronic readers
outward, because more electronic readers will be demanded at any price.
Buyer incomes – which goods to buy

The demand for most goods increases in response to income increases. Given this, the demand
curve for gas will shift outward if household incomes in the economy increase. Household incomes
may increase either because there are more households in the economy or because the incomes of
the existing households grow.
Most goods are demanded in greater quantity in response to higher incomes at any given price. But
there are exceptions. For example, public transit demand may decline at any price when household
incomes rise, because some individuals move to cars. Or the demand for laundromats may decline
in response to higher incomes, as households purchase more of their own consumer durables –
washers and driers. We use the term inferior good to define these cases: An inferior good is one
whose demand declines in response to increasing incomes, whereas a normal good experiences
an increase in demand in response to rising incomes.
An inferior good is one whose demand falls in response to higher incomes.
A normal good is one whose demand increases in response to higher incomes.
There is a further sense in which consumer incomes influence demand, and this relates to how the
incomes are distributed in the economy. In the discussion above we stated that higher total incomes
shift demand curves outwards when goods are normal. But think of the difference in the demand
for electronic readers between Portugal and Saudi Arabia. These economies have roughly the same
average per-person income, but incomes are distributed more unequally in Saudi Arabia. It does
not have a large middle class that can afford electronic readers or iPads, despite the huge wealth
held by the elite. In contrast, Portugal has a relatively larger middle class that can afford such
3.4. Non-price influences on demand 49
goods. Consequently, the distribution of income can be an important determinant of the demand
for many commodities and services.
Tastes and networks – hemlines and homogeneity

While demand functions are drawn on the assumption that tastes are constant, in an evolving world
they are not. We are all subject to peer pressure, the fashion industry, marketing, and a desire
to maintain our image. If the fashion industry dictates that lapels or long skirts are de rigueur
for the coming season, some fashion-conscious individuals will discard a large segment of their
wardrobe, even though the clothes may be in perfectly good condition: Their demand is influenced
by the dictates of current fashion.
Correspondingly, the items that other individuals buy or use frequently determine our own pur-
chases. Businesses frequently decide that all of their employees will have the same type of com-
puter and software on account of network economies: It is easier to communicate if equipment is
compatible, and it is less costly to maintain infrastructure where the variety is less.
Expectations – betting on the future

In our natural gas example, if households expected that the price of natural gas was going to stay
relatively low for many years – perhaps on account of the discovery of large deposits – then they
would be tempted to purchase a gas burning furnace rather than an oil burning furnace. In this
example, it is more than the current price that determines choices; the prices that are expected to
prevail in the future also determine current demand.
Expectations are particularly important in stock markets. When investors anticipate that corpora-
tions will earn high rewards in the future they will buy a stock today. If enough people believe
this, the price of the stock will be driven upward on the market, even before profitable earnings are
registered.
Shifts in demand
The demand curve in Figure 3.2 is drawn for a given level of other prices, incomes, tastes, and
expectations. Movements along the demand curve reflect solely the impact of different prices for
the good in question, holding other influences constant. But changes in any of these other factors
will change the position of the demand curve. Figure 3.3 illustrates a shift in the demand curve.
This shift could result from a rise in household incomes that increase the quantity demanded at
every price. This is illustrated by an outward shift in the demand curve. With supply conditions
unchanged, there is a new equilibrium at E1 , indicating a greater quantity of purchases accompa-
nied by a higher price. The new equilibrium reflects a change in quantity supplied and a change in
demand.
We may well ask why so much emphasis in our diagrams and analysis is placed on the relationship
between price and quantity, rather than on the relationship between quantity and its other deter-
minants. The answer is that we could indeed draw diagrams with quantity on the horizontal axis
Figure 3.3: Demand shift and new equilibrium
Price
10
Supply
E1
4
E0
1
Quantity
6 10
The outward shift in demand leads to a new equilibrium E1 .
and a measure of one of these other influences on the vertical axis. But the price mechanism plays
a very important role. Variations in price are what equilibrate the market. By focusing primarily
upon the price, we see the self-correcting mechanism by which the market reacts to excess supply
or excess demand.
In addition, this analysis illustrates the method of comparative statics—examining the impact of
changing one of the other things that are assumed constant in the supply and demand diagrams.
Comparative static analysis compares an initial equilibrium with a new equilibrium,

where the difference is due to a change in one of the other things that lie behind the
demand curve or the supply curve.
‘Comparative’ obviously denotes the idea of a comparison, and static means that we are not in a
state of motion. Hence we use these words in conjunction to indicate that we compare one outcome
with another, without being concerned too much about the transition from an initial equilibrium
to a new equilibrium. The transition would be concerned with dynamics rather than statics. In
Figure 3.3 we explain the difference between the points E0 and E1 by indicating that there has
been a change in incomes or in the price of a substitute good. We do not attempt to analyze the
details of this move or the exact path from E0 to E1 .
3.5. Non-price influences on supply 51
Application Box 3.1: Corn prices and demand shifts
In the middle of its second mandate, the Bush Administration in the US decided to encourage
the production of ethanol – a fuel that is less polluting than gasoline. The target production
was 35 billion for 2017 – from a base of 1 billion gallons in 2000. Corn is the principal input
in ethanol production. It is also used as animal feed, as a sweetener and as a food for humans.
The target was to be met with the help of a subsidy to producers and a tariff on imports of
Brazil’s sugar-cane based ethanol.
The impact on corn prices was immediate; from a farm-gate price of $2 per bushel in 2005,
the price reached the $4 range two years later, despite a significant increase in production. In
2012 the price was $7. While other factors, such as growing incomes, have stimulated the
demand for corn; ethanol is seen as the main price driver.
The wider impact of these developments was that the prices of virtually all grains increased
in tandem with corn. For example, the prices of sorghum and barley increased because of a
switch in land use towards corn. Corn was seen as more profitable, less acreage was allocated
to other grains, and the supply of these other grains fell.
While producers benefited from the price rise, consumers – particularly those in less devel-
oped economies – experienced a dramatic increase in their basic living costs. Visit the site of
the United Nations’ Food and Agricultural Organization for an assessment.
In terms of supply and demand shifts, the demand side has dominated. The ethanol drive,
combined with secular growth in the demand for food, means that the demand for grains
shifted outward faster than the supply.
3.5 Non-price influences on supply

To date we have drawn supply curves with an upward slope. Is this a reasonable representation of
supply in view of what is frequently observed in markets? We suggested earlier that the various
producers of a particular good or service may have different levels of efficiency. If so, only the
more efficient producers can make a profit at a low price, whereas at higher prices more producers
or suppliers enter the market – producers who may not be as lean and efficient as those who can
survive in a lower-price environment. This view of the world yields a positively-sloping supply
curve.
As a second example, consider Uber taxi drivers. Some drivers may be in serious need of income
and may be willing to drive for a low hourly rate. For other individuals driving may be a secondary
source of income, and such drivers are less likely to want to drive unless the hourly wage is higher.
Consequently if Uber needs a large number of drivers at any one time it may be necessary to pay
a higher wage – and charge a higher fare to passengers, to induce more drivers to take their taxis
onto the road. This phenomenon corresponds to a positively-sloped supply curve.
In contrast to these two examples, some suppliers simply choose a unique price and let buyers
purchase as much as they want at that price. This is the practice of most retailers. For example,
the price of Samsung’s Galaxy is typically fixed, no matter how many are purchased – and tens
of millions are sold at a fixed price when a new model is launched. Apple also sets a price, and
buyers purchase as many as they desire at that price. This practice corresponds to a horizontal
supply cuve: The price does not vary and the market equilibrium occurs where the demand curve
intersects this supply curve.
In yet other situations supply is fixed. This happens in auctions. Bidders at the auction simply
determine the price to be paid. At a real estate auction a given property is put on the market and
the price is determined by the bidding process. In this case the supply of a single property is
represented by a vertical supply at a quantity of 1 unit.
Regardless of the type of market we encounter, however, it is safe to assume that supply curves
do not slope downward. So, for the moment, we adopt the stance that supply curves are generally
upward sloping – somewhere between the extremes of being vertical or horizontal – as we have
drawn them to this point.
Next, we examine those other influences that underlie supply curves. Technology, input costs, the
prices of competing goods, expectations and the number of suppliers are the most important.
Technology – computers and fracking

A technological advance may involve an idea that allows more output to be produced with the same
inputs, or an equal output with fewer inputs. A good example is just-in-time technology. Before the
modern era, auto manufacturers kept large stocks of components in their production facilities, but
developments in communications and computers at that time made it possible for manufacturers to
link directly with their input suppliers. Nowadays assembly plants place their order for, say, seat
delivery to their local seat supplier well ahead of assembly time. The seats swing into the assembly
area hours or minutes before assembly—just in time. The result is that the assembler reduces his
seat inventory (an input) and thereby reduces production cost.
Such a technology-induced cost saving is represented by moving the supply curve downward or
outward: The supplier is now able and willing to supply the same quantity at a lower price because
of the technological innovation. Or, saying the same thing slightly differently, suppliers will supply
more at a given price than before.
A second example relates to the extraction of natural gas. The development of ‘fracking’ means
that companies involved in gas recovery can now do so at a lower cost. Hence they are willing to
supply any given quantity at a lower price.
3.5. Non-price influences on supply 53
Input costs – green power

Input costs can vary independently of technology. For example, a wage negotiation that grants
workers a substantial pay raise will increase the cost of production. This is reflected in a leftward,
or upward, supply shift: Any quantity supplied is now priced higher; alternatively, suppliers are
willing to supply less at the going price.
As a further example, suppose the government decrees that power-generating companies must
provide a certain percentage of their power using ‘green’ sources – from solar power or windmills.
Since such sources are not yet as cost efficient as more conventional power sources, the electricity
they generate comes at a higher cost.
Competing products – Airbnb versus hotels

If competing products improve in quality or fall in price, a supplier may be forced to follow suit.
For example, Asus and Dell are constantly watching each other’s pricing policies. If Dell brings
out a new generation of computers at a lower price, Asus may lower its prices in turn—which is to
say that Asus’ supply curve will shift downward. Likewise, Samsung and Apple each responds to
the other’s pricing and technology behaviours. The arrival of new products in the marketplace also
impacts the willingness of suppliers to supply goods at a given price. New intermediaries such as
Airbnb and Vacation Rentals by Owner have shifted the supply curves of hotel rooms downward.
These are some of the many factors that influence the position of the supply curve in a given
market.
Application Box 3.2: The price of light
Technological developments have had a staggering impact on many price declines. Professor
William Nordhaus of Yale University is an expert on measuring technological change. He
has examined the trend in the real price of lighting. Originally, light was provided by whale
oil and gas lamps and these sources of lumens (the scientific measure of the amount of light
produced) were costly. In his research, Professor Nordhaus pieced together evidence on the
actual historic cost of light produced at various times, going all the way back to 1800. He
found that light in 1800 cost about 100 times more than in 1900, and light in the year 2000
was a fraction of its cost in 1900. A rough calculation suggests that light was five hundred
times more expensive at the start of this 200-year period than at the end, and this was before
the arrival of LEDs.
In terms of supply and demand analysis, light has been subject to very substantial downward
supply shifts. Despite the long-term growth in demand, the technologically-induced supply
changes have been the dominant factor in its price determination.
For further information, visit Professor Nordhaus’s website in the Department of Economics
at Yale University.
Shifts in supply
Whenever technology changes, or the costs of production change, or the prices of competing prod-
ucts adjust, then one of our ceteris paribus assumptions is violated. Such changes are generally
reflected by shifting the supply curve. Figure 3.4 illustrates the impact of the arrival of just-in-time
technology. The supply curve shifts, reflecting the ability of suppliers to supply the same output at
a reduced price. The resulting new equilibrium price is lower, since production costs have fallen.
At this reduced price more gas is traded at a lower price.
Figure 3.4: Supply shift and new equilibrium
Price
10
Supply
E0
4 New supply
E1
1
Quantity
6 10
The supply curve shifts due to lower production costs. A new equilibrium
E1 is attained in the market at a lower price.
3.6 Simultaneous supply and demand impacts

In the real world, demand and supply frequently shift at the same time. We present such a case
in Figure 3.5. It is based upon real estate data describing the housing market in a small Montreal
municipality. Vertical curves define the supply side of the market. Such vertical curves mean that
a fixed number of homeowners decide to put their homes on the market, and these suppliers just
take whatever price results in the market. In this example, fewer houses were offered for sale in
2002 (less than 50) than in 1997 (more than 70). We are assuming in this market that the houses
traded were similar; that is, we are not lumping together mansions with row houses.
During this time period household incomes increased substantially and, also, mortgage rates fell.
Both of these developments shifted the demand curve upward/outward: Buyers were willing to pay
more for housing in 2002 than in 1997, both because their incomes were on average higher and
because they could borrow more cheaply.
The shifts on both sides of the market resulted in a higher average price. And each of these shifts
3.7. Market interventions – governments and interest groups 55
compounded the other: The outward shift in demand would lead to a higher price on its own, and
a reduction in supply would do likewise. Hence both forces acted to push up the price in 2002.
If, instead, the supply had been greater in 2002 than in 1997 this would have acted to reduce the
equilibrium price. And with the demand and supply shifts operating in opposing directions, it is
not possible to say in general whether the price would increase or decrease. If the demand shift
were strong and the supply shift weak then the demand forces would have dominated and led to a
higher price. Conversely, if the supply forces were stronger than the demand forces.
Figure 3.5: A model of the housing market with shifts in demand and supply
Price in
$000
S2002 S1997
D2002
E2002
300
D1997
200 E1997
100
Quantity
25 50 75
The vertical supply denotes a fixed number of houses supplied each year.
Demand was stronger in 2002 than in 1997 both on account of higher in-
comes and lower mortgage rates. Thus the higher price in 2002 is due to
both a reduction in supply and an increase in demand.
3.7 Market interventions – governments and interest groups

The freely functioning markets that we have developed certainly do not describe all markets. For
example, minimum wages characterize the labour market, most agricultural markets have supply
restrictions, apartments are subject to rent controls, and blood is not a freely traded market com-
modity in Canada. In short, price controls and quotas characterize many markets. Price controls
are government rules or laws that inhibit the formation of market-determined prices. Quotas are
physical restrictions on how much output can be brought to the market.
Price controls are government rules or laws that inhibit the formation of market-
determined prices.
Quotas are physical restrictions on output.
Price controls come in the form of either floors or ceilings. Price floors are frequently accompanied
by marketing boards.
Price ceilings – rental boards

Ceilings mean that suppliers cannot legally charge more than a specific price. Limits on apartment
rents are one form of ceiling. In times of emergency – such as flooding or famine, price controls
are frequently imposed on foodstuffs, in conjunction with rationing, to ensure that access is not de-
termined by who has the most income. The problem with price ceilings, however, is that they leave
demand unsatisfied, and therefore they must be accompanied by some other allocation mechanism.
Consider an environment where, for some reason – perhaps a sudden and unanticipated growth in
population – rents increase. Let the resulting equilibrium be defined by the point E0 in Figure 3.6.
If the government were to decide that this is an unfair price because it places hardships on low- and
middle-income households, it might impose a price limit, or ceiling, of Pc . The problem with such
a limit is that excess demand results: Individuals want to rent more apartments than are available in
the city. In a free market the price would adjust upward to eliminate the excess demand, but in this
controlled environment it cannot. So some other way of allocating the available supply between
demanders must evolve.
Figure 3.6: The effect of a price ceiling
Price
Supply
E0 Excess demand at Pc
P0
Ec B
Pc
Demand
Quantity
Qc Q0
The free market equilibrium occurs at E0 . A price ceiling at Pc holds down

the price but leads to excess demand Ec B, because Qc is the quantity traded.
A price ceiling above P0 is irrelevant since the free market equilibrium E0
can still be attained.
In reality, most apartments are allocated to those households already occupying them. But what
happens when such a resident household decides to purchase a home or move to another city? In
a free market, the landlord could increase the rent in accordance with market pressures. But in a
controlled market a city’s rental tribunal may restrict the annual rent increase to just a couple of
percent and the demand may continue to outstrip supply. So how does the stock of apartments get
allocated between the potential renters? One allocation method is well known: The existing tenant
informs her friends of her plan to move, and the friends are the first to apply to the landlord to
occupy the apartment. But that still leaves much unmet demand. If this is a student rental market,
students whose parents live nearby may simply return ‘home’. Others may chose to move to a part
of the city where rents are more affordable.
However, rent controls sometimes yield undesirable outcomes. Rent controls are widely studied
in economics, and the consequences are well understood: Landlords tend not to repair or maintain
their rental units in good condition if they cannot obtain the rent they believe they are entitled
to. Accordingly, the residential rental stock deteriorates. In addition, builders realize that more
money is to be made in building condominium units than rental units, or in converting rental
units to condominiums. The frequent consequence is thus a reduction in supply and a reduced
quality. Market forces are hard to circumvent because, as we emphasized in Chapter 1, economic
players react to the incentives they face. These outcomes are examples of what we call the law of
unintended consequences.
Price floors – minimum wages

An effective price floor sets the price above the market-clearing price. A minimum wage is the
most widespread example in the Canadian economy. Provinces each set their own minimum, and
it is seen as a way of protecting the well-being of low-skill workers. Such a floor is illustrated
in Figure 3.7. The free-market equilibrium is again E0 , but the effective market outcome is the
combination of price and quantity corresponding to the point E f at the price floor, Pf . In this
instance, there is excess supply equal to the amount E f C.
Note that there is a similarity between the outcomes defined in the floor and ceiling cases: The
quantity actually traded is the lesser of the supply quantity and demand quantity at the going
price: The short side dominates.
If price floors, in the form of minimum wages, result in some workers going unemployed, why do
governments choose to put them in place? The excess supply in this case corresponds to unem-
ployment – more individuals are willing to work for the going wage than buyers (employers) wish
to employ. The answer really depends upon the magnitude of the excess supply. In particular, sup-
pose, in Figure 3.7 that the supply and demand curves going through the equilibrium E0 were more
‘vertical’. This would result in a smaller excess supply than is represented with the existing supply
and demand curves. This would mean in practice that a higher wage could go to workers, making
them better off, without causing substantial unemployment. This is the tradeoff that governments
face: With a view to increasing the purchasing power of generally lower-skill individuals, a min-
imum wage is set, hoping that the negative impact on employment will be small. We will return
to this in the next chapter, where we examine the responsiveness of supply and demand curves to
different prices.
Figure 3.7: Price floor – minimum wage
Price=wage
Supply
Ef C
Pf
E0
P0
Excess supply
Demand
Quantity of
Qf Q0 labour=hours
In a free market the equilibrium is E0 . A minimum wage of Pf raises the

hourly wage, but reduces the hours demanded to Q f . Thus E f C is the excess
supply.
Quotas – agricultural supply

A quota represents the right to supply a specified quantity of a good to the market. It is a means of
keeping prices higher than the free-market equilibrium price. As an alternative to imposing a price
floor, the government can generate a high price by restricting supply.
Agricultural markets abound with examples. In these markets, farmers can supply only what they
are permitted by the quota they hold, and there is usually a market for these quotas. For example, in
several Canadian provinces it currently costs in the region of $30,000 to purchase a quota granting
the right to sell the milk of one cow. The cost of purchasing quotas can thus easily outstrip the
cost of a farm and herd. Canadian cheese importers must pay for the right to import cheese from
abroad. Restrictions also apply to poultry. The impact of all of these restrictions is to raise the
domestic price above the free market price.
In Figure 3.8, the free-market equilibrium is at E0 . In order to raise the price above P0 , the govern-
ment restricts supply to Qq by granting quotas, which permit producers to supply a limited amount
of the good in question. This supply is purchased at the price equal to Pq . From the standpoint of
farmers, a higher price might be beneficial, even if they get to supply a smaller quantity, provided
the amount of revenue they get as a result is as great as the revenue in the free market.
Figure 3.8: The effect of a quota
Price Sq =supply
with quota
Supply
Eq C
Pq
E0
P0
Demand
Quantity
Qq Q0
The government decides that the equilibrium price P0 is too low. It decides
to boost price by reducing supply from Q0 to Qq . It achieves this by re-
quiring producers to have a production quota. This is equivalent to fixing
supply at Sq .
Marketing boards – milk and maple syrup

A marketing board is a means of insuring that a quota or price floor can be maintained. Quotas
are frequent in the agriculture sector of the economy. One example is maple syrup in Quebec.
The Federation of Maple Syrup Producers of Quebec has the sole right to market maple syrup.
All producers must sell their syrup through this marketing board. It is a de facto monopoly. The
Federation increases the total revenue going to producers by artificially restricting the supply to
the market. The Federation calculates that by reducing supply and selling it at a higher price, more
revenue will accrue to the producers. This is illustrated in Figure 3.8. The market equilibrium is
given by E0 , but the Federation restricts supply to the quantity Qq , which is sold to buyers at price
Pq . To make this possible the total supply must be restricted; otherwise producers would supply
the amount given by the point C on the supply curve, and this would result in excess supply in
the amount Eq C. In order to restrict supply to Qq in total, individual producers are limited in what
they can sell to the Federation; they have a quota, which gives them the right to produce and sell
no more than a specific limited amount. This system of quotas is necessary to eliminate the excess
supply that would emerge at the above-equilibrium price Pq .
We will return to this topic in Chapter 4. For the moment, to see that this type of revenue-increasing
outcome is possible, examine Table 3.1 again. At this equilibrium price of $4 the quantity traded
is 6 units, yielding a total expenditure by buyers (revenue to suppliers) of $24. However, if the
supply were restricted and a price of $5 were set, the expenditure by buyers (revenue to suppliers)
would rise to $25.
3.8 Individual and market functions

Markets are made up of many individual participants on the demand and supply side. The sup-
ply and demand functions that we have worked with in this chapter are those for the total of all
participants on each side of the market. But how do we arrive at such market functions when the
economy is composed of individuals? We can illustrate how, with the help of Figure 3.9.
Figure 3.9: Summing individual demands
Price
Individual A’s demand
Individual B’s demand
P1
Dmarket =sum of A & B demands
P2
Quantity
QB1 QA1 QB2 Q1 QA2 Q2
At P1 individual A purchases QA1 and B purchases QB1 . The total demand

is the sum of these individual demands at this price (Q1 ). At P2 individual
demands are summed to Q2 . Since the points Q1 and Q2 define the demands
of the market participants it follows that market demand is the horizontal
sum of these curves.
To concentrate on the essentials, imagine that there are just two buyers of chocolate cookies in the
economy. A has a stronger preference for cookies than B, so his demand is greater. To simplify,
let the two demands have the same intercept on the vertical axis. The curves DA and DB indicate
how many cookies A and B, respectively, will buy at each price. The market demand indicates
how much they buy together at any price. Accordingly, at P1 , A and B purchase the quantities QA1
and QB1 respectively. Thus Q1 = QA1 + QB1 . At a price P2 , they purchase QA2 and QB2 . Thus
Q2 = QA2 + QB2 . The market demand is therefore the horizontal sum of the individual demands
at these prices. In the figure this is defined by Dmarket .
Market demand: the horizontal sum of individual demands.

3.9. Useful techniques – demand and supply equations 61
3.9 Useful techniques – demand and supply equations

The supply and demand functions, or equations, underlying Table 3.1 and Figure 3.2 can be written
in their mathematical form:
Demand: P = 10 − Q
Supply: P = 1 + (1/2)Q
A straight line is represented completely by the intercept and slope. In particular, if the variable
P is on the vertical axis and Q on the horizontal axis, the straight-line equation relating P and Q
is defined by P = a + bQ. Where the line is negatively sloped, as in the demand equation, the
parameter b must take a negative value. By observing either the data in Table 3.1 or Figure 3.2 it
is clear that the vertical intercept, a, takes a value of $10. The vertical intercept corresponds to a
zero-value for the Q variable. Next we can see from Figure 3.2 that the slope (given by the rise
over the run) is 10/10 and hence has a value of −1. Accordingly the demand equation takes the
form P = 10 − Q.
On the supply side the price-axis intercept, from either the figure or the table, is clearly 1. The slope
is one half, because a two-unit change in quantity is associated with a one-unit change in price.
This is a positive relationship obviously so the supply curve can be written as P = 1 + (1/2)Q.
Where the supply and demand curves intersect is the market equilibrium; that is, the price-quantity
combination is the same for both supply and demand where the supply curve takes on the same
values as the demand curve. This unique price-quantity combination is obtained by equating the
two curves: If Demand=Supply, then
10 − Q = 1 + (1/2)Q.
Gathering the terms involving Q to one side and the numerical terms to the other side of the
equation results in 9 = 1.5Q. This implies that the equilibrium quantity must be 6 units. And this
quantity must trade at a price of $4. That is, when the price is $4 both the quantity demanded and
the quantity supplied take a value of 6 units.
Modelling market interventions using equations

To illustrate the impact of market interventions examined in Section 3.7 on our numerical market
model for natural gas, suppose that the government imposes a minimum price of $6 – above the
equilibrium price obviously. We can easily determine the quantity supplied and demanded at such
a price. Given the supply equation
P = 1 + (1/2)Q,
it follows that at P = 6 the quantity supplied is 10. This follows by solving the relationship 6 =
1 + (1/2)Q for the value of Q. Accordingly, suppliers would like to supply 10 units at this price.
Correspondingly on the demand side, given the demand curve
P = 10 − Q,
62 Conclusion
with a price given by P = $6, it must be the case that Q = 4. So buyers would like to buy 4 units at
that price: There is excess supply. But we know that the short side of the market will win out, and
so the actual amount traded at this restricted price will be 4 units.
C ONCLUSION
We have covered a lot of ground in this chapter. It is intended to open up the vista of economics to
the new student in the discipline. Economics is powerful and challenging, and the ideas we have
developed here will serve as conceptual foundations for our exploration of the subject. Our next
chapter deals with measurement and responsiveness.
Key Terms 63
K EY T ERMS
Demand is the quantity of a good or service that buyers wish to purchase at each possible
price, with all other influences on demand remaining unchanged.
Supply is the quantity of a good or service that sellers are willing to sell at each possible price,
with all other influences on supply remaining unchanged.
Quantity demanded defines the amount purchased at a particular price.
Quantity supplied refers to the amount supplied at a particular price.
Equilibrium price: equilibrates the market. It is the price at which quantity demanded equals
the quantity supplied.
Excess supply exists when the quantity supplied exceeds the quantity demanded at the going
price.
Excess demand exists when the quantity demanded exceeds quantity supplied at the going
price.
Short side of the market determines outcomes at prices other than the equilibrium.
Demand curve is a graphical expression of the relationship between price and quantity de-
manded, with other influences remaining unchanged.
Supply curve is a graphical expression of the relationship between price and quantity supplied,
with other influences remaining unchanged.
Substitute goods: when a price reduction (rise) for a related product reduces (increases) the
demand for a primary product, it is a substitute for the primary product.
Complementary goods: when a price reduction (rise) for a related product increases (reduces)
the demand for a primary product, it is a complement for the primary product.
Inferior good is one whose demand falls in response to higher incomes.
Normal good is one whose demand increases in response to higher incomes.
Comparative static analysis compares an initial equilibrium with a new equilibrium, where
the difference is due to a change in one of the other things that lie behind the demand curve or
the supply curve.
64 Key Terms
Price controls are government rules or laws that inhibit the formation of market-determined
prices.
Quotas are physical restrictions on output.
Market demand: the horizontal sum of individual demands.


Exercise 3.1 The supply and demand for concert tickets are given in the table below.
Price ($) 0 4 8 12 16 20 24 28 32 36 40
Quantity demanded 15 14 13 12 11 10 9 8 7 6 5
Quantity supplied 0 0 0 0 0 1 3 5 7 9 11
(a) Plot the supply and demand curves to scale and establish the equilibrium price and quantity.
(b) What is the excess supply or demand when price is $24? When price is $36?
(c) Describe the market adjustments in price induced by these two prices.
(d) Optional: The functions underlying the example in the table are linear and can be presented
as P = 18 + 2Q (supply) and P = 60 − 4Q (demand). Solve the two equations for the equi-
librium price and quantity values.
Exercise 3.2 Illustrate in a supply/demand diagram, by shifting the demand curve appropriately,
the effect on the demand for flights between Calgary and Winnipeg as a result of:
(a) Increasing the annual government subsidy to Via Rail.

(b) Improving the Trans-Canada highway between the two cities.
(c) The arrival of a new budget airline on the scene.
Exercise 3.3 A new trend in US high schools is the widespread use of chewing tobacco. A recent
survey indicates that 15 percent of males in upper grades now use it – a figure not far below the use
rate for cigarettes. This development came about in response to the widespread implementation
by schools of regulations that forbade cigarette smoking on and around school property. Draw a
supply-demand equilibrium for each of the cigarette and chewing tobacco markets before and after
the introduction of the regulations.
Exercise 3.4 The following table describes the demand and supply conditions for labour.
Price ($) = 0 10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 170
wage rate
Quantity 1020 960 900 840 780 720 660 600 540 480 420 360 300 240 180 120 60 0
demanded
Quantity 0 0 0 0 0 0 30 60 90 120 150 180 210 240 270 300 330 360
supplied
(a) Graph the functions and find the equilibrium price and quantity by equating demand and
supply.
(b) Suppose a price ceiling is established by the government at a price of $120. This price is
below the equilibrium price that you have obtained in part (a). Calculate the amount that
would be demanded and supplied and then calculate the excess demand.
Exercise 3.5 In Exercise 3.4, suppose that the supply and demand describe an agricultural market
rather than a labour market, and the government implements a price floor of $140. This is greater
than the equilibrium price.
(a) Estimate the quantity supplied and the quantity demanded at this price, and calculate the
excess supply.
(b) Suppose the government instead chose to maintain a price of $140 by implementing a system
of quotas. What quantity of quotas should the government make available to the suppliers?
Exercise 3.6 In Exercise 3.5, suppose that, at the minimum price, the government buys up all of
the supply that is not demanded, and exports it at a price of $80 per unit. Compute the cost to the
government of this operation.
Exercise 3.7 Let us sum two demand curves to obtain a ‘market’ demand curve. We will suppose
there are just two buyers in the market. Each of the individual demand curves has a price intercept
of $42. One has a quantity intercept of 126, the other 84.
(a) Draw the demands either to scale or in an Excel spreadsheet, and label the intercepts on both
the price and quantity axes.
(b) Determine how much would be purchased in the market at prices $10, $20, and $30.
(c) Optional: Since you know the intercepts of the market (total) demand curve, can you write
an equation for it?
Exercise 3.8 In Exercise 3.7 the demand curves had the same price intercept. Suppose instead
that the first demand curve has a price intercept of $36 and a quantity intercept of 126; the other
individual has a demand curve defined by a price intercept of $42 and a quantity intercept of 84.
Graph these curves and illustrate the market demand curve.
Exercise 3.9 Here is an example of a demand curve that is not linear:
Price ($) 4 3 2 1 0
Quantity demanded 25 100 225 400 625
(a) Plot this demand curve to scale or in Excel.

(b) If the supply function in this market is P = 2, plot this function in the same diagram.
(c) Determine the equilibrium quantity traded in this market.
Exercise 3.10 The football stadium of the University of the North West Territories has 30 seats.
The demand curve for tickets has a price intercept of $36 and a quantity intercept of 72.
(a) Draw the supply and demand curves to scale in a graph or in Excel. (This demand curve has
the form P = 36 − 0.5 × Q.)
(b) Determine the equilibrium admission price, and the amount of revenue generated from ticket
sales for each game.
(c) A local alumnus and benefactor offers to install 6 more seats at no cost to the University.
Compute the price that would be charged with this new supply and compute the revenue that
would accrue at this new equilibrium price. Should the University accept the offer to install
the seats?
(d) Redo the previous part of this question, assuming that the initial number of seats is 40,
and the University has the option to increase capacity to 46 at no cost to itself. Should the
University accept the offer in this case?
Exercise 3.11 Suppose farm workers in Mexico are successful in obtaining a substantial wage
increase. Illustrate the effect of this on the price of lettuce in the Canadian winter, using a supply
and demand diagram, on the assumption that all lettuce in Canada is imported during its winter.
Part Two
Responsiveness and the Value of Markets
4. Elasticities
5. Welfare economics, externalities and non-classical markets
The degree to which individuals or firms, or any economic agent, respond to incentives is important
to ascertain for pricing and policy purposes: If prices change, to what degree will suppliers and
buyers respond? How will markets respond to taxes? Chapter 4 explores and develops the concept
of elasticity, which is the word economists use to define responsiveness. A meaningful metric, one
formulated in percentage terms, that is applicable to virtually any market or incentive means that
behaviours can be compared in different environments.
In Chapter 5 we explore how markets allocate resources and how the well-being of society’s mem-
bers is impacted by uncontrolled and controlled markets. A central theme of this chapter is that
markets are very useful environments, but, if they are to serve the social interest, need to be con-
trolled in many circumstances.
Chapter 4
Measures of response: Elasticities
4.1 Responsiveness as elasticities

4.2 Demand elasticities and public policy
4.3 The time horizon and inflation
4.4 Cross-price elasticities
4.5 Income elasticity of demand
4.6 Supply side responses
4.7 Tax incidence
4.8 Technical tricks with elasticities
4.1 Price responsiveness of demand

Put yourself in the position of an entrepreneur. One of your many challenges is to price your
product appropriately. You may be Michael Dell choosing a price for your latest computer, or
the local restaurant owner pricing your table d’hôte, or you may be pricing your part-time snow-
shoveling service. A key component of the pricing decision is to know how responsive your market
is to variations in your pricing. How we measure responsiveness is the subject matter of this
chapter.
We begin by analyzing the responsiveness of consumers to price changes. For example, consumers
tend not to buy much more or much less food in response to changes in the general price level of
food. This is because food is a pretty basic item for our existence. In contrast, if the price of
textbooks becomes higher, students may decide to search for a second-hand copy, or make do with
lecture notes from their friends or downloads from the course web site. In the latter case students
have ready alternatives to the new text book, and so their expenditure patterns can be expected to
reflect these options, whereas it is hard to find alternatives to food. In the case of food consumers
are not very responsive to price changes; in the case of textbooks they are. The word ‘elasticity’
that appears in this chapter title is just another term for this concept of responsiveness. Elasticity
has many different uses and interpretations, and indeed more than one way of being measured in
any given situation. Let us start by developing a suitable numerical measure.
The slope of the demand curve suggests itself as one measure of responsiveness: If we lowered
the price of a good by $1, for example, how many more units would we sell? The difficulty with
71
72 Measures of response: Elasticities
this measure is that it does not serve us well when comparing different products. One dollar may
be a substantial part of the price of your morning coffee and croissant, but not very important if
buying a computer or tablet. Accordingly, when goods and services are measured in different units
(croissants versus tablets), or when their prices are very different, it is often best to use a percentage
change measure, which is unit-free.
The price elasticity of demand is measured as the percentage change in quantity demanded, di-
vided by the percentage change in price. Although we introduce several other elasticity measures
later, when economists speak of the demand elasticity they invariably mean the price elasticity of
demand defined in this way.
The price elasticity of demand is measured as the percentage change in quantity

demanded, divided by the percentage change in price.
The price elasticity of demand can be written in different forms. We will use the Greek letter
epsilon, ε , as a shorthand symbol, with a subscript d to denote demand, and the capital delta, ∆, to
denote a change. Therefore, we can write
Percentage change in quantity demanded
Price elasticity of demand = εd =
Percentage change in price
or, using a shortened expression,
%∆Q
εd = (4.1)
%∆P
Calculating the value of the elasticity is not difficult. If we are told that a 10 percent price increase
reduces the quantity demanded by 20 percent, then the elasticity value is −20%/10% = −2. The
negative sign denotes that price and quantity move in opposite directions, but for brevity the nega-
tive sign is often omitted.
Consider now the data in Table 4.1 and the accompanying Figure 4.1. These data reflect the
demand relation for natural gas that we introduced in Chapter 3. Note first that, when the price and
quantity change, we must decide what reference price and quantity to use in the percentage change
calculation in the definition above. We could use the initial or final price-quantity combination, or
an average of the two. Each choice will yield a slightly different numerical value for the elasticity.
The best convention is to use the midpoint of the price values and the corresponding midpoint of
the quantity values. This ensures that the elasticity value is the same regardless of whether we start
at the higher price or the lower price. Using the subscript 1 to denote the initial value and 2 the
final value:
Average quantity Q = (Q1 + Q2 )/2
Average price P = (P1 + P2 )/2
4.1. Price responsiveness of demand 73
Table 4.1: The demand for natural gas: Elasticities and revenue
Price ($) Quantity Elasticity Total

demanded value revenue ($)
10 0 0
9 1 -9.0 9
8 2 16
7 3 -2.33 21
6 4 24
5 5 -1.0 25
4 6 24
3 7 -0.43 21
2 8 16
1 9 -0.11 9
0 10 0
Elasticity calculations are based upon $2 price changes.
Figure 4.1: Elasticity variation with linear demand
Price
P = 10
High elasticity range (elastic)
8
Midpoint of D: ε = −1
Low elasticity range (inelastic)

2
Quantity
2 5 8 Q = 10
In the high-price region of the demand curve the elasticity takes on a high
value. At the midpoint of a linear demand curve the elasticity takes on a
value of one, and at lower prices the elasticity value continues to fall.
Using this rule, consider now the value of εd when price drops from $10.00 to $8.00. The change
in price is $2.00 and the average price is therefore $9.00 [= ($10.00 + $8.00)/2]. On the quantity
side, demand goes from zero to 2 units (measured in thousands of cubic feet), and the average
quantity demanded is therefore (0 + 2)/2 = 1. Putting these numbers into the formula yields:

(Q2 − Q1 )/Q (2/1) 2 9
εd = = =− × = −9.
(P2 − P1 )/P −(2/9) 1 2
Note that the price has declined in this instance and thus the change in price is negative. Continuing
down the table in this fashion yields the full set of elasticity values in the third column.
The demand elasticity is said to be high if it is a large negative number; the large number denotes
a high degree of sensitivity. Conversely, the elasticity is low if it is a small negative number. High
and low refer to the size of the number, ignoring the negative sign. The term arc elasticity is also
used to define what we have just measured, indicating that it defines consumer responsiveness over
a segment or arc of the demand curve.
It is helpful to analyze this numerical example by means of the corresponding demand curve that
is plotted in Figure 4.1, and which we used in Chapter 3. It is a straight-line demand curve; but,
despite this, the elasticity is not constant. At high prices the elasticity is high; at low prices it is
low. The intuition behind this pattern is as follows. When the price is high, a given price change
represents a small percentage change, because the average price in the price-term denominator is
large. At high prices the quantity demanded is small and therefore the percentage quantity change
tends to be large due to the small quantity value in its denominator. In sum, at high prices the
elasticity is large. By the same reasoning, at low prices the elasticity is small.
We can carry this reasoning one step further to see what happens when the demand curve intersects
the axes. At the horizontal axis the average price is tending towards zero. Since this extremely
small value appears in the denominator of the price term it means that the price term as a whole
is extremely large. Accordingly, with an extremely large value in the denominator of the elasticity
expression, that whole expression is tending towards a zero value. By the same reasoning the
elasticity value at the vertical intercept is tending towards an infinitely large value.
Extreme cases
The elasticity decreases in going from high prices to low prices. This is true for most non-linear
demand curves also. Two exceptions are when the demand curve is horizontal and when it is
vertical.
When the demand curve is vertical, no quantity change results from a change in price from P1 to P2 ,
as illustrated in Figure 4.2 using the demand curve Dv . Therefore, the numerator in Equation 4.1
is zero, and the elasticity has a zero value.
In the horizontal case, we say that the elasticity is infinite, which means that any percentage price
change brings forth an infinite quantity change! This case is also illustrated in Figure 4.2 using
4.1. Price responsiveness of demand 75
Figure 4.2: Limiting cases of price elasticity
Price
Dv
Zero
elasticity
P2
Infinite
elasticity
P1 Dh
D′
Large
elasticity
Quantity
Q0
When the demand curve is vertical (Dv ), the elasticity is zero: A change
in price from P1 to P2 has no impact on the quantity demanded because
the numerator in the elasticity formula has a zero value. When D becomes
more horizontal the elasticity becomes larger and larger at P1 , eventually
becoming infinite.
the demand curve Dh . As with the vertical demand curve, this is not immediately obvious. So
consider a demand curve that is almost horizontal, such as D′ instead of Dh . In this instance, we
can achieve large changes in quantity demanded by implementing very small price changes. In
terms of Equation 4.1, the numerator is large and the denominator small, giving rise to a large
elasticity. Now imagine that this demand curve becomes ever more elastic (horizontal). The same
quantity response can be obtained with a smaller price change, and hence the elasticity is larger.
Pursuing this idea, we can say that, as the demand curve becomes ever more elastic, the elasticity
value tends towards infinity.
A non-linear demand curve is illustrated in Figure 4.3. If price increases from P0 to P1 , the cor-
responding quantity change is given by (Q0 − Q1 ). When the price declines to P2 the quantity
increases from Q0 to Q2 . When statisticians study data to determine how responsive purchases are
to price changes they do not always find a linear relationship between price and quantity. But a
linear relationship is frequently a good approximation or representation of actual data and we will
continue to analyze responsiveness in a linear framework in this chapter.
Elastic and inelastic demands

While the elasticity value falls as we move down the demand curve, an important dividing line
occurs at the value of −1. This is illustrated in Table 4.1, and is a property of all straight-line
demand curves. Disregarding the negative sign, demand is said to be elastic if the price elasticity
Figure 4.3: Non-linear demand curves
Price
B
P1
A
P0
C
P2
Quantity
Q1 Q0 Q2
When the demand curve is non-linear the slope changes with the price.
Hence, equal price changes do not lead to equal quantity changes: The
quantity change associated with a change in price from P0 to P1 is smaller
than the change in quantity associated with the same change in price from
P0 to P2 .
is greater than unity, and inelastic if the value lies between unity and 0. It is unit elastic if the
value is exactly one.
Demand is elastic if the price elasticity is greater than unity. It is inelastic if the value
lies between unity and 0. It is unit elastic if the value is exactly one.
Economists frequently talk of goods as having a “high” or “low” demand elasticity. What does this
mean, given that the elasticity varies throughout the length of a demand curve? It signifies that, at
the price usually charged, the elasticity has a high or low value. For example, your weekly demand
for regular coffee at Starbucks might be unresponsive to variations in price around the value of
$2.00, but if the price were $4, you might be more responsive to price variations. Likewise, when
we stated at the beginning of this chapter that the demand for food tends to be inelastic, we really
meant that at the price we customarily face for food, demand is inelastic.
Determinants of price elasticity

Why is it that the price elasticities for some goods and services are high and for others low?
• One answer lies in tastes: If a good or service is a basic necessity in one’s life, then price
variations have a minimal effect on the quantity demanded, and these products thus have a
relatively inelastic demand.
4.2. Price elasticities and public policy 77
• A second answer lies in the ease with which we can substitute alternative goods or services
for the product in question. If Apple Corporation had no serious competition in the smart-
phone market, it could price its products higher than in the presence of Samsung and Google,
who also supply smart phones. A supplier who increases her price will lose more sales if
there are ready substitutes to which buyers can switch, than if no such substitutes exist. It
follows that a critical role for the marketing department in a firm is to convince buyers of the
uniqueness of the firm’s product.
• Where product groups are concerned, the price elasticity of demand for one product is nec-
essarily higher than for the group as a whole: Suppose the price of one computer tablet brand
alone falls. Buyers would be expected to substitute towards this product in large numbers –
its manufacturer would find demand to be highly responsive. But if all brands are reduced
in price, the increase in demand for any one will be more muted. In essence, the one tablet
whose price falls has several close substitutes, but tablets in the aggregate do not.
• Finally, there is a time dimension to responsiveness, and this is explored in Section 4.3.
4.2 Price elasticities and public policy

In Chapter 3 we explored the implications of putting price floors and supply quotas in place. We
saw that price floors can lead to excess supply. An important public policy question therefore is
why these policies actually exist. It turns out that we can understand why with the help of elasticity
concepts.
Price elasticity and expenditure

Let us return to Table 4.1 and explore what happens to total expenditure/revenue as the price varies.
Since total revenue is simply the product of price times quantity it can be computed from the first
two columns. The result is given in the final column. We see immediately that total expenditure
on the good is highest at the midpoint of the demand curve corresponding to these data. At a
price of $5 expenditure is $25. No other price yields more expenditure or revenue. Obviously
the value $5 is midway between the zero value and the price or quantity intercept of the demand
curve in Figure 4.1. This is a general result for linear demand curves: Expenditure is greatest at
the midpoint, and the mid-price corresponds to the mid-quantity on the horizontal axis.
Geometrically this can be seen from Figure 4.1. Since expenditure is the product of price and
quantity, in geometric terms it is the area of the rectangle mapped out by any price-quantity com-
bination. For example, at {P = $8, Q = 2} total expenditure is $16 – the area of the rectangle
bounded by these price and quantity values. Following this line of reasoning, if we were to com-
pute the area bounded by a price of $7 and a corresponding quantity of 3 units we get a larger
rectangle – a value of $21. This example indicates that the largest rectangle occurs at the midpoint
of the demand curve. As a general geometric rule this is always the case. Hence we can conclude
that the price that generates the greatest expenditure is the midpoint of a linear demand curve.
Let us now apply this rule to pricing in the market place. If our existing price is high and our goal
is to generate more revenue, then we should reduce the price. Conversely, if our price is low and
our goal is again to increase revenue we should raise the price. Starting from a high price let us see
why this is so. By lowering the price we induce an increase in quantity demanded. Of course the
lower price reduces the revenue obtained on the units already being sold at the initial high price.
But since total expenditure increases at the new lower price, it must be the case that the additional
sales caused by the lower price more than compensate for this loss on the units being sold at the
initial high price. But there comes a point when this process ceases. Eventually the loss in revenue
on the units being sold at the higher price is not offset by the revenue from additional quantity. We
lose a margin on so many existing units that the additional sales cannot compensate. Accordingly
revenue falls.
Note next that the top part of the demand curve is elastic and the lower part is inelastic. So, as a
general rule we can state that:
A price decline (quantity increase) on an elastic segment of a demand curve necessar-

ily increases revenue, and a price increase (quantity decline) on an inelastic segment
also increases revenue.
The result is mapped in Figure 4.4, which plots total revenue as a function of the quantity demanded
– columns 2 and 4 from Table 4.1. At low quantity values the price is high and the demand is elas-
tic; at high quantity values the price is low and the demand is inelastic. The revenue maximizing
point is the midpoint of the demand curve.
Figure 4.4: Total revenue and elasticity
Revenue
Revenue a maximum
where elasticity is unity
Rev= $25
Rev= $16
Quantity
5 8
Based upon the data in Table 4.1, revenue increases with quantity sold up to
sales of 5 units. Beyond this output, the decline in price that must accom-
pany additional sales causes revenue to decline.
We now have a general conclusion: In order to maximize the possible revenue from the sale of a
good or service, it should be priced where the demand elasticity is unity.
4.2. Price elasticities and public policy 79
Does this conclusion mean that every entrepreneur tries to find this magic region of the demand
curve in pricing her product? Not necessarily: Most businesses seek to maximize their profit
rather than their revenue, and so they have to focus on cost in addition to sales. We will examine
this interaction in later chapters. Secondly, not every firm has control over the price they charge;
the price corresponding to the unit elasticity may be too high relative to their competitors’ price
choices. Nonetheless, many firms, especially in the early phase of their life-cycle, focus on revenue
growth rather than profit, and so, if they have any power over their price, the choice of the unit-
elastic price may be appropriate.
The agriculture problem

We are now in a position to address the question we posed above: Why are price floors frequently
found in agricultural markets? The answer is that governments believe that the pressures of com-
petition would force farm/food prices so low that many farmers would not be able to earn a rea-
sonable income from farming. Accordingly, governments impose price floors. Keep in mind that
price floors are prices above the market equilibrium and therefore lead to excess supply.
Since the demand for foodstuffs is inelastic we know that a higher price will induce more revenue,
even with a lower quantity being sold. The government can force this outcome on the market by a
policy of supply management. It can force farmers in the aggregate to bring only a specific amount
of product to the market, and thus ensure that the price floor does not lead to excess supply. This is
the system of supply management we observe in dairy markets in Canada, for example, and that we
examined in the case of maple syrup in Chapter 3. Its supporters praise it because it helps farmers,
its critics point out that higher food prices hurt lower-income households more than high-income
households, and therefore it is not a good policy.
Elasticity values are frequently more informative than diagrams and figures. Our natural inclination
is to view demand curves with a somewhat vertical profile as being inelastic, and demand curves
with a flatter profile as elastic. But we must keep in mind that, as explained in Chapter 2, the
vertical and horizontal axis of any diagram can be scaled in such a way as to change the visual
impact of the data underlying the curves. But a numerical elasticity value will never deceive in
this way. If its value is less than unity it is inelastic, regardless of the visual aspect of the demand
curve.
At the same time, if we have two demand curves intersecting at a particular price-quantity com-
bination, we can say that the curve with the more vertical profile is relatively more elastic, or less
inelastic. This is illustrated in Figure 4.5. It is clear that, at the price-quantity combination where
they intersect, the demand curve D′ will yield a greater (percentage) quantity change than the de-
mand curve D, for a given (percentage) price change. Hence, on the basis of diagrams, we can
compare demand elasticities in relative terms at a point where the two intersect.
Figure 4.5: The impact of elasticity on quantity fluctuations
Price
D S2 S1
P2
P3 A
P1
D′
Quantity
Q3 Q2 Q1
In the lower part of the demand curve D, demand is inelastic: At the point A,
a shift in supply from S1 to S2 induces a large percentage increase in price,
and a small percentage decrease in quantity demanded. In contrast, for the
demand curve D′ that goes through the original equilibrium, the region A
is now an elastic region, and the impact of the supply shift is contrary: The
%∆P is smaller and the %∆Q is larger.
4.3 The time horizon and inflation

The price elasticity of demand is frequently lower in the short run than in the long run. For example,
a rise in the price of home heating oil may ultimately induce consumers to switch to natural gas or
electricity, but such a transition may require a considerable amount of time. Time is required for
decision-making and investment in new heating equipment. A further example is the elasticity of
demand for tobacco. Some adults who smoke may be seriously dependent and find quitting almost
impossible. But if young smokers, who are not yet addicted, decide not to start on account of the
higher price, then over a long period of time the percentage of the population that smokes will
decline. The full impact may take decades! Accordingly when we talk of the short run and the
long run, there is no simple rule for defining how long the long run actually is in terms of months
or years. In some cases, adjustment may be complete in weeks, in other cases years.
In Chapter 2 we distinguished between real and nominal variables. The former adjust for inflation;
the latter do not. Suppose all nominal variables double in value: Every good and service costs
twice as much, wage rates double, dividends and rent double, etc. This implies that whatever
bundle of goods was previously affordable is still affordable. Nothing has really changed. Demand
behaviour is unaltered by this doubling of all prices and all incomes.
How do we reconcile this with the idea that own-price elasticities measure changes in quantity
4.4. Cross-price elasticities – cable or satellite 81
demanded as prices change? Keep in mind that elasticities measure the impact of changing one
variable alone, holding constant all of the others. But when all variables are changing simultane-
ously, it is incorrect to think that the impact on quantity of one price or income change is a true
measure of responsiveness or elasticity. The price changes that go into measuring elasticities are
therefore changes in prices relative to inflation.
4.4 Cross-price elasticities – cable or satellite

The price elasticity of demand tells us about consumer responses to price changes in different
regions of the demand curve, holding constant all other influences. One of those influences is the
price of other goods and services. A cross-price elasticity indicates how demand is influenced by
changes in the prices of other products.
The cross-price elasticity of demand is the percentage change in the quantity de-
manded of a product divided by the percentage change in the price of another.
We write the cross price elasticity of the demand for x due to a change in the price of y as
percentage change in quantity demanded of x %∆Qx

εd(x,y) = =
percentage change in price of good y %∆Py
For example, if the price of cable-supply internet services declines, by how much will the demand
for satellite-supply services change? The cross-price elasticity may be positive or negative. These
particular goods are clearly substitutable, and this is reflected in a positive value of this cross-price
elasticity: The percentage change in satellite subscribers will be negative in response to a decline
in the price of cable; a negative divided by a negative is positive. In contrast, a change in the
price of tablets or electronic readers should induce an opposing change in the quantity of e-books
purchased: Lower tablet prices will induce greater e-book purchases. In this case the price and
quantity movements are in opposite directions and the elasticity is therefore negative – the goods
are complements.
4.5 The income elasticity of demand

In Chapter 3 we stated that higher incomes tend to increase the quantity demanded at any price. To
measure the responsiveness of demand to income changes, a unit-free measure exists: The income
elasticity of demand. The income elasticity of demand is the percentage change in quantity
demanded divided by a percentage change in income.
The income elasticity of demand is the percentage change in quantity demanded

divided by a percentage change in income.
Let us use the Greek letter eta, η , to define the income elasticity of demand and I to denote income.
Then,
percentage change in quantity demanded %∆Q

ηd = =
percentage change in income %∆I
As an example, if monthly income increases by 10 percent, and the quantity of magazines pur-
chased increases by 15 percent, then the income elasticity of demand for magazines is 1.5 in value
(= 15%/10%). The income elasticity is generally positive, but not always – let us see why.
Normal, inferior, necessary, and luxury goods

The income elasticity of demand, in diagrammatic terms, is a percentage measure of how far the
demand curve shifts in response to a change in income. Figure 4.6 shows two possible shifts.
Suppose the demand curve is initially the one defined by D, and then income increases. In this
example the supply curve is horizontal at the price P0 . If the demand curve shifts to D1 as a
result, the change in quantity demanded at the existing price is (Q1 − Q0 ). However, if instead the
demand curve shifts to D2 , that shift denotes a larger change in quantity (Q2 − Q0 ). Since the shift
in demand denoted by D2 exceeds the shift to D1 , the D2 shift is more responsive to income, and
therefore implies a higher income elasticity.
Figure 4.6: Income elasticity and shifts in demand
Price
D D1 D2
A B C
P0
Quantity
Q0 Q1 Q2
At the price P0 , the income elasticity measures the percentage horizontal

shift in demand caused by some percentage income increase. A shift from
A to B reflects a lower income elasticity than a shift to C. A leftward shift
in the demand curve in response to an income increase would denote a neg-
ative income elasticity – an inferior good.
In this example, the good is a normal good, as defined in Chapter 3, because the demand for it
increases in response to income increases. If the demand curve were to shift back to the left in
response to an increase in income, then the income elasticity would be negative. In such cases the
goods or services are inferior, as defined in Chapter 3.
4.5. The income elasticity of demand 83
Finally, we distinguish between luxuries and necessities. A luxury good or service is one whose
income elasticity equals or exceeds unity. A necessity is one whose income elasticity is greater
than zero but less than unity. If quantity demanded is so responsive to an income increase that
the percentage increase in quantity demanded exceeds the percentage increase in income, then the
elasticity value is in excess of 1, and the good or service is called a luxury. In contrast, if the
percentage change in quantity demanded is less than the percentage increase in income, the value
is less than unity, and we call the good or service a necessity.
A luxury good or service is one whose income elasticity equals or exceeds unity.
A necessity is one whose income elasticity is greater than zero and less than unity.
Luxuries and necessities can also be defined in terms of their share of a typical budget. An income
elasticity greater than unity means that the share of an individual’s budget being allocated to the
product is increasing. In contrast, if the elasticity is less than unity, the budget share is falling.
This makes intuitive sense—luxury cars are luxury goods by this definition because they take up a
larger share of the incomes of the rich than the non-rich.
Inferior goods are those for which there exist higher-quality, more expensive, substitutes. For
example, lower-income households tend to satisfy their travel needs by using public transit. As
income rises, households normally reduce their reliance on public transit in favour of automobile
use (despite the congestion and environmental impacts). Inferior goods, therefore, have a negative
income elasticity: In the income elasticity equation definition, the numerator has a sign opposite
to that of the denominator.
Inferior goods have negative income elasticity.
Empirical research indicates that goods like food and fuel have income elasticities less than 1;
durable goods and services have elasticities slightly greater than 1; leisure goods and foreign holi-
days have elasticities very much greater than 1.
Income elasticities are useful in forecasting the demand for particular services and goods in a
growing economy. Suppose real income is forecast to grow by 15% over the next five years. If
we know that the income elasticity of demand for smart phones is 2.0, we could estimate the
anticipated growth in demand by using the income elasticity formula: Since in this case η = 2.0
and %∆I = 15 it follows that 2.0 = %∆Q/15%. Therefore the predicted demand change must be
30%.
4.6 Elasticity of supply

Now that we have developed the various dimensions of elasticity on the demand side, the anal-
ysis of elasticities on the supply side is straightforward. The elasticity of supply measures the
responsiveness of the quantity supplied to a change in the price.
The elasticity of supply measures the responsiveness of quantity supplied to a change

in the price.
percentage change in quantity supplied %∆Q

εs = =
percentage change in price %∆P
The subscript s denotes supply. This is exactly the same formula as for the demand curve, except
that the quantities now come from a supply curve. Furthermore, and in contrast to the demand
elasticity, the supply elasticity is generally a positive value because of the positive relationship
between price and quantity supplied. The more elastic, or the more responsive, is supply to a
given price change, the larger will be the elasticity value. In diagrammatic terms, this means
that “flatter” supply curves have a greater elasticity than more “vertical” curves at a given price
and quantity combination. Numerically the flatter curve has a larger value than the more vertical
supply – try drawing a supply diagram similar to Figure 4.2. Technically, a completely vertical
supply curve has a zero elasticity and a horizontal supply curve has an infinite elasticity – just as
in the demand cases.
As always we keep in mind the danger of interpreting too much about the value of this elasticity
from looking at the visual profiles of supply curves.
4.7 Elasticities and tax incidence

Elasticity values are critical in determining the impact of a government’s taxation policies. The
spending and taxing activities of the government influence the use of the economy’s resources. By
taxing cigarettes, alcohol and fuel, the government can restrict their use; by taxing income, the
government influences the amount of time people choose to work. Taxes have a major impact on
almost every sector of the Canadian economy.
To illustrate the role played by demand and supply elasticities in tax analysis, we take the example
of a sales tax. These can be of the specific or ad valorem type. A specific tax involves a fixed dollar
levy per unit of a good sold (e.g., $10 per airport departure). An ad valorem tax is a percentage
levy, such as Canada’s Goods and Services tax (e.g., 5 percent on top of the retail price of goods
and services). The impact of each type of tax is similar, and we will use the specific tax in our
example below.
A layperson’s view of a sales tax is that the tax is borne by the consumer. That is to say, if no sales
tax were imposed on the good or service in question, the price paid by the consumer would be the
4.7. Elasticities and tax incidence 85
same net of tax price as exists when the tax is in place. Interestingly, this is not always the case.
The study of the incidence of taxes is the study of who really bears the tax burden, and this in turn
depends upon supply and demand elasticities.
Tax Incidence describes how the burden of a tax is shared between buyer and seller.
Consider Figures 4.7 and 4.8, which define an imaginary market for inexpensive wine. Let us
suppose that, without a tax, the equilibrium price of a bottle of wine is $5, and Q0 is the equilibrium
quantity traded. The pre-tax equilibrium is at the point A. The government now imposes a specific
tax of $4 per bottle. The impact of the tax is represented by an upward shift in supply of $4:
Regardless of the price that the consumer pays, $4 of that price must be remitted to the government.
As a consequence, the price paid to the supplier must be $4 less than the consumer price, and this is
represented by twin supply curves: One defines the price at which the supplier is willing to supply,
and the other is the tax-inclusive supply curve that the consumer faces.
Figure 4.7: Tax incidence with elastic supply
Price
D St
$4=tax
S
B
Pt = 8
A
P0 = 5
Pts = 4
C
Quantity
Qt Q0
The imposition of a specific tax of $4 shifts the supply curve vertically by

$4. The final price at B (Pt ) increases by $3 over the equilibrium price at
A. At the new quantity traded, Qt , the supplier gets $4 per unit (Pts ), the
government gets $4 also and the consumer pays $8. The greater part of
the incidence is upon the buyer, on account of the relatively elastic supply
curve: His price increases by $3 of the $4 tax.
The introduction of the tax in Figure 4.7 means that consumers now face the supply curve St . The
new equilibrium is at point B. Note that the price has increased by less than the full amount of the
tax—in this example it has increased by $3. This is because the reduced quantity at B is provided
at a lower supply price: The supplier is willing to supply the quantity Qt at a price defined by C
($4), which is lower than A ($5).
So what is the incidence of the $4 tax? Since the market price has increased from $5 to $8, and the
price obtained by the supplier has fallen by $1, we say that the incidence of the tax falls mainly on
the consumer: The price to the consumer has risen by three dollars and the price received by the
supplier has fallen by just one dollar.
Consider now Figure 4.8, where the supply curve is less elastic, and the demand curve is un-
changed. Again the supply curve must shift upward with the imposition of the $4 specific tax.
But here the price received by the supplier is lower than in Figure 4.7, and the price paid by the
consumer does not rise as much – the incidence is different. The consumer faces a price increase
that is one-quarter, rather than three-quarters, of the tax value. The supplier faces a lower supply
price, and bears a higher share of the tax.
Figure 4.8: Tax incidence with inelastic supply
Price
St S
$4=tax
B
Pt = 7
A
P0 = 5
Pts = 3
C
Quantity
Qt Q0
The imposition of a specific tax of $4 shifts the supply curve vertically by

$4. The final price at B (Pt ) increases by $2 over the no-tax price at A. At the
new quantity traded, Qt , the supplier gets $3 per unit (Pts ), the government
gets $4 also and the consumer pays $7. The incidence is shared equally by
suppliers and demanders.
We can conclude from this example that, for any given demand, the more elastic is supply, the
greater is the price increase in response to a given tax. Furthermore, a more elastic supply curve
means that the incidence falls more on the consumer; while a less elastic supply curve means the
incidence falls more on the supplier. This conclusion can be verified by drawing a third version
of Figure 4.7 and 4.8, in which the supply curve is horizontal – perfectly elastic. When the tax is
imposed the price to the consumer increases by the full value of the tax, and the full incidence falls
on the buyer. While this case corresponds to the layperson’s intuition of the incidence of a tax,
economists recognize it as a special case of the more general outcome, where the incidence falls
on both the supply side and the demand side.
4.8. Technical tricks with elasticities 87
These are key results in the theory of taxation. It is equally the case that the incidence of the
tax depends upon the demand elasticity. In Figure 4.7 and 4.8 we used the same demand curve.
However, it is not difficult to see that, if we were to redo the exercise with a demand curve of a
different elasticity, the incidence would not be identical. At the same time, the general result on
supply elasticities still holds. We will return to this material in Chapter 5.
Statutory incidence
In the above example the tax is analyzed by means of shifting the supply curve. This implies
that the supplier is obliged to charge the consumer a tax and then return this tax revenue to the
government. But suppose the supplier did not bear the obligation to collect the revenue; instead
the buyer is required to send the tax revenue to the government, as in the case of employers who
are required to deduct income tax from their employees’ pay packages (the employers here are the
demanders). If this were the case we could analyze the impact of the tax by reducing the market
demand curve by the $4. This is because the demand curve reflects what buyers are willing to
pay, and when suppliers are paid in the presence of the tax they will be paid the buyers’ demand
price minus the tax that the buyers must pay. It is not difficult to show that whether we move
the supply curve upward (to reflect the responsibility of the supplier to pay the government) or
move the demand curve downward, the outcome is the same – in the sense that the same price and
quantity will be traded in each case. Furthermore the incidence of the tax, measured by how the
price change is apportioned between the buyers and sellers is also unchanged.
Tax revenues and tax rates

It is useful to relate elasticity values to the policy question of the impact of higher or lower taxes on
government tax revenue. Consider a situation in which a tax is already in place and the government
considers increasing the rate of tax. Can an understanding of elasticities inform us on the likely
outcome? The answer is yes. Suppose that at the initial tax-inclusive price demand is inelastic. We
know immediately that a tax rate increase that increases the price must increase total expenditure.
Hence the outcome is that the government will get a higher share of an increased total expenditure.
In contrast, if demand is elastic at the initial tax-inclusive price a tax rate increase that leads to a
higher price will decrease total expenditure. In this case the government will get a larger share of
a smaller pie – not as valuable from a tax-revenue standpoint as a larger share of a larger pie.
4.8 Technical tricks with elasticities

We can easily compute elasticities at any point on a demand curve, rather than over a range or
arc, by using the explicit formula for the demand curve. To see this note that we can rewrite
Equation 4.1 as:
%∆Q ∆Q/Q ∆Q P
εd = = = × .
%∆P ∆P/P ∆P Q
Now the first term is obtained from the slope of the demand curve, and the second term is defined
by the point on the curve that interests us. For example if our demand curve is P = 10 − 1 × Q, then
∆P/∆Q = −1. Inverting this to get ∆Q/∆P yields −1 also. So, the elasticity value at {P = $6, Q =
4} is −1 × 6/4 = −1.5. This formula has the benefit that we can obtain the value of the elasticity at
a particular point on the demand curve, rather than over a range of values or an arc. Consequently
it is called the point elasticity of demand. And obviously we could apply it to a demand curve that
is not linear provided we know the mathematical form and are able to establish the slope.
Key Terms 89
K EY T ERMS
Price elasticity of demand is measured as the percentage change in quantity demanded, di-
vided by the percentage change in price.
Demand is elastic if the price elasticity is greater than unity. It is inelastic if the value lies
between unity and 0. It is unit elastic if the value is exactly one.
Cross-price elasticity of demand is the percentage change in the quantity demanded of a

product divided by the percentage change in the price of another.
Income elasticity of demand is the percentage change in quantity demanded divided by a

percentage change in income.
Luxury good or service is one whose income elasticity equals or exceeds unity.
Necessity is one whose income elasticity is greater than zero and is less than unity.
Inferior goods have a negative income elasticity.
Elasticity of supply is defined as the percentage change in quantity supplied divided by the
percentage change in price.
Tax Incidence describes how the burden of a tax is shared between buyer and seller.

Exercise 4.1 Consider the information in the table below that describes the demand for movie
rentals from your on-line supplier Instant Flicks.
Price per movie ($) Quantity demanded Total revenue Elasticity of demand
2 1200
3 1100
4 1000
5 900
6 800
7 700
8 600
(a) Either on graph paper or a spreadsheet, map out the demand curve.
(b) In column 3, insert the total revenue generated at each price.
(c) At what price is total revenue maximized?
(d) In column 4, compute the elasticity of demand corresponding to each $1 price reduction,
using the average price and quantity at each state.
(e) Do you see a connection between your answers in parts (c) and (d)?
Exercise 4.2 Your fruit stall has 100 ripe bananas that must be sold today. Your supply curve is
therefore vertical. From past experience, you know that these 100 bananas will all be sold if the
price is set at 40 cents per unit.
(a) Draw a supply and demand diagram illustrating the market equilibrium price and quantity.
(b) The demand elasticity is -0.5 at the equilibrium price. But you now discover that 10 of
your bananas are rotten and cannot be sold. Draw the new supply curve and calculate the
percentage price increase that will be associate with the new equilibrium, on the basis of
your knowledge of the demand elasticity.
Exercise 4.3 University fees in the State of Nirvana have been frozen in real terms for 10 years.
During this period enrolments increased by 20 percent, reflecting an increase in demand. This
means the supply curve is horizontal at a given price.
(a) Draw a supply curve and two demand curves to represent the two equilibria described.
(b) Can you estimate a price elasticity of demand for university education in this market?
(c) In contrast, during the same time period fees in a neighbouring state (where supply is also
horizontal) increased by 60 percent and enrolments increased by 15 percent. Illustrate this
situation in a diagram, where supply is again horizontal.
Exercise 4.4 Consider the demand curve defined by the information in the table below.
Price of movies Quantity demanded Total revenue Elasticity of demand

2 200
3 150
4 120
5 100
(a) Plot the demand curve to scale and note that it is non-linear.
(b) Compute the total revenue at each price.
(c) Compute the arc elasticity of demand for each of the three price segments.
Exercise 4.5 Waterson Power Corporation’s regulator has just allowed a rate increase from 9 to
11 cents per kilowatt hour of electricity. The short-run demand elasticity is -0.6 and the long-run
demand elasticity is -1.2 at the current price..
(a) What will be the percentage reduction in power demanded in the short run (use the midpoint
‘arc’ elasticity formula)?
(b) What will be the percentage reduction in power demanded in the long run?
(c) Will revenues increase or decrease in the short and long runs?
Exercise 4.6 Consider the own- and cross-price elasticity data in the table below.
% change in price
CDs Magazines Cappuccinos
CDs -0.25 0.06 0.01
% change in quantity Magazines -0.13 -1.20 0.27
Cappuccinos 0.07 0.41 -0.85
(a) For which of the goods is demand elastic and for which is it inelastic?
(b) What is the effect of an increase in the price of CDs on the purchase of magazines and
cappuccinos? What does this suggest about the relationship between CDs and these other
commodities; are they substitutes or complements?
(c) In graphical terms, if the price of CDs or the price of cappuccinos increases, illustrate how
the demand curve for magazines shifts.
Exercise 4.7 You are responsible for running the Speedy Bus Company and have information about
the elasticity of demand for bus travel: The own-price elasticity is -1.4 at the current price. A friend
who works in the competing railway company also tells you that she has estimated the cross-price
elasticity of train-travel demand with respect to the price of bus travel to be 1.7.
(a) As an economic analyst, would you advocate an increase or decrease in the price of bus
tickets if you wished to increase revenue for Speedy?
(b) Would your price decision have any impact on train ridership?
Exercise 4.8 A household’s income and restaurant visits are observed at different points in time.
The table below describes the pattern.
Income ($) Restaurant visits Income elasticity of demand

16,000 10
24,000 15
32,000 18
40,000 20
48,000 22
56,000 23
64,000 24
(a) Construct a scatter diagram showing quantity on the vertical axis and income on the hori-
zontal axis.
(b) Is there a positive or negative relationship between these variables?
(c) Compute the income elasticity for each income increase, using midpoint values.
(d) Are restaurant meals a normal or inferior good?
Exercise 4.9 The demand for bags of candy is given by P = 48 − 0.2Q, and the supply by P = Q.
The demand intercepts here are P = $48 and Q = 240; the supply curve is a 45 degree straight line
through the origin.
(a) Illustrate the resulting market equilibrium in a diagram knowing that the demand intercepts
are {$48, 240}, and that the supply curve is a 45 degree line through the origin.
(b) If the government now puts a $12 tax on all such candy bags, illustrate on a diagram how the
supply curve will change.
(c) Instead of the specific tax imposed in part (b), a percentage tax (ad valorem) equal to 30
percent is imposed. Illustrate how the supply curve would change.
Exercise 4.10 Optional: Consider the demand curve P = 100 − 2Q. The supply curve is given by
P = 30.
(a) Draw the supply and demand curves to scale, knowing that the demand curve intercepts are
$100 and 50, and compute the equilibrium price and quantity in this market.
(b) If the government imposes a tax of $10 per unit, draw the new equilibrium and compute the
new quantity traded and the amount of tax revenue generated.
(c) Is demand elastic or inelastic in this price range? [Hint: you should be able to answer this
without calculations, by observing the figure you have constructed.]
Exercise 4.11 Optional: The supply of Henry’s hamburgers is given by P = 2 + 0.5Q; demand is
given by Q = 20.
(a) Illustrate and compute the market equilibrium, knowing that the supply curve has an intercept
of $2 and a slope of 0.5.
(b) A specific tax of $3 per unit is subsequently imposed and that shifts the supply curve upwards
and parallel by $3, to become P = 5 + 0.5Q. Solve for the equilibrium price and quantity
after the tax.
(c) Insert the post-tax supply curve along with the pre-tax supply curve, and determine who
bears the burden of the tax.
Chapter 5
Welfare economics and externalities
5.1 Equity and efficiency

5.2 Consumer and producer surplus
5.3 Efficient market outcomes
5.4 Taxation surplus and efficiency
5.5 Market failures – externalities
5.6 Other market failures
5.7 Environment and climate change
5.1 Equity and efficiency

In modern mixed economies, markets and governments together determine the output produced
and also who benefits from that output. In this chapter we explore a very broad question that forms
the core of welfare economics: Are markets a good way to allocate scarce resources in view of
the fact that they not only give rise to inequality and poverty, but also fail to capture the impacts
of productive activity on non-market participants? Mining impacts the environment, traffic results
in road fatalities, alcohol and tobacco cause premature deaths, and prescription pills are abused.
These products all generate secondary impacts beyond their stated objective. We frequently call
these external effects. The analysis of markets in this larger sense involves not just economic
efficiency; public policy additionally has a normative content because policies can impact the
various participants in different ways and to different degrees. Welfare economics, therefore,
deals with both normative and positive issues.
Welfare economics assesses how well the economy allocates its scarce resources in
accordance with the goals of efficiency and equity.
Political parties on the left and right disagree on how well a market economy works. Canada’s
New Democratic Party emphasizes the market’s failings and the need for government interven-
tion, while the Progressive Conservative Party believes, broadly, that the market fosters choice,
incentives, and efficiency. What lies behind this disagreement? The two principal factors are ef-
ficiency and equity. Efficiency addresses the question of how well the economy’s resources are
used and allocated. In contrast, equity deals with how society’s goods and rewards are, and should
be, distributed among its different members, and how the associated costs should be apportioned.
95
96 Welfare economics and externalities
Equity deals with how society’s goods and rewards are, and should be, distributed
among its different members, and how the associated costs should be apportioned.
Efficiency addresses the question of how well the economy’s resources are used and
allocated.
Equity is also concerned with how different generations share an economy’s productive capabili-
ties: More investment today makes for a more productive economy tomorrow, but more greenhouse
gases today will reduce environmental quality tomorrow. These are inter-generational questions.
Climate change caused by global warming forms one of the biggest challenges for humankind at
the present time. As we shall see in this chapter, economics has much to say about appropriate
policies to combat warming. Whether pollution-abatement policies should be implemented today
or down the road involves considerations of equity between generations. Our first task is to develop
an analytical tool which will prove vital in assessing and computing welfare benefits and costs –
economic surplus.
5.2 Consumer and producer surplus

An understanding of economic efficiency is greatly facilitated as a result of understanding two
related measures: Consumer surplus and producer surplus. Consumer surplus relates to the demand
side of the market, producer surplus to the supply side. Producer surplus is also termed supplier
surplus. These measures can be understood with the help of a standard example, the market for
city apartments.
The market for apartments

Table 5.1 and Figure 5.1 describe the hypothetical data. We imagine first a series of city-based
students who are in the market for a standardized downtown apartment. These individuals are not
identical; they value the apartment differently. For example, Alex enjoys comfort and therefore
places a higher value on a unit than Brian. Brian, in turn, values it more highly than Cathy or Don.
Evan and Frank would prefer to spend their money on entertainment, and so on. These valuations
are represented in the middle column of the demand panel in Table 5.1, and also in Figure 5.1 with
the highest valuations closest to the origin. The valuations reflect the willingness to pay of each
consumer.
5.2. Consumer and producer surplus 97
Table 5.1: Consumer and supplier surpluses
Demand
Individual Demand valuation Surplus
Alex 900 400
Brian 800 300
Cathy 700 200
Don 600 100
Evan 500 0
Frank 400 0
Supply
Individual Reservation value Surplus
Gladys 300 200
Heward 350 150
Ian 400 100
Jeff 450 50
Kirin 500 0
Lynn 550 0
On the supply side we imagine the market as being made up of different individuals or owners,
who are willing to put their apartments on the market for different prices. Gladys will accept less
rent than Heward, who in turn will accept less than Ian. The minimum prices that the suppliers are
willing to accept are called reservation prices or values, and these are given in the lower part of
Table 5.1. Unless the market price is greater than their reservation price, suppliers will hold back.
By definition, as stated in Chapter 3, the demand curve is made up of the valuations placed on the
good by the various demanders. Likewise, the reservation values of the suppliers form the supply
curve. If Alex is willing to pay $900, then that is his demand price; if Heward is willing to put his
apartment on the market for $350, he is by definition willing to supply it for that price. Figure 5.1
therefore describes the demand and supply curves in this market. The steps reflect the willingness
to pay of the buyers and the reservation valuations or prices of the suppliers.
In this example, the equilibrium price for apartments will be $500. Let us see why. At that
price the value placed on the marginal unit supplied by Kirin equals Evan’s willingness to pay.
Five apartments will be rented. A sixth apartment will not be rented because Lynne will let her
apartment only if the price reaches $550. But the sixth potential demander is willing to pay only
Figure 5.1: The apartment market
Rent
Alex
$900
Brian
Cathy
Don
Lynn
Evan Equilibrium
price=$500.
Kirin Frank
Jeff
Ian
$300 Heward
Gladys
Quantity
Demanders and suppliers are ranked in order of the value they place on an
apartment. The market equilibrium is where the marginal demand value of
Evan equals the marginal supply value of Kirin at $500. Five apartments
are rented in equilibrium.
$400. Note that, as usual, there is just a single price in the market. Each renter pays $500, and
therefore each supplier also receives $500.
The consumer and supplier surpluses can now be computed. Note that, while Don is willing to
pay $600, he actually pays $500. His consumer surplus is therefore $100. In Figure 5.1, we can
see that each consumer’s surplus is the distance between the market price and the individual’s
valuation. These values are given in the final column of the top half of Table 5.1.
Consumer surplus is the excess of consumer willingness to pay over the market
price.
Using the same reasoning, we can compute each supplier’s surplus, which is the excess of the
amount obtained for the rented apartment over the reservation price. For example, Heward obtains
a surplus on the supply side of $150, while Jeff gets $50. Heward is willing to put his apartment on
the market for $350, but gets the equilibrium price/rent of $500 for it. Hence his surplus is $150.
Supplier or producer surplus is the excess of market price over the reservation price
of the supplier.
It should now be clear why these measures are called surpluses. The suppliers and demanders are
all willing to participate in this market because they earn this surplus. It is a measure of their gain
from being involved in the trading. The sum of each participant’s surplus in the final column of
5.2. Consumer and producer surplus 99
Table 5.1 defines the total surplus in the market. Hence, on the demand side a total surplus arises
of $1,000 and on the supply side a value of $500.
The taxi market

We do not normally think of demand and supply functions in terms of the steps illustrated in
Figure 5.1. Usually there are so many participants in the market that the differences in reservation
prices on the supply side and willingness to pay on the demand side are exceedingly small, and so
the demand and supply curves are drawn as continuous lines. So our second example reflects this,
and comes from the market for taxi rides. We might think of this as an Uber-type taxi operation.
Let us suppose that the demand and supply curves for taxi rides in a given city are given by the
functions in Figure 5.2. The demand curve represents the willingness to pay on the part of riders.
The supply curve represents the willingness to supply on the part of drivers. The price per hour of
rides defines the vertical axis; hours of rides (in thousands) are measured on the horizontal axis.
The demand intercept of $90 says that the person who values the ride most highly is willing to pay
$90 per hour. The downward slope of the demand curve states that other buyers are willing to pay
less. On the supply side no driver is willing to supply his time and vehicle unless he obtains at least
$30 per hour. To induce additional suppliers a higher price must be paid, and this is represented by
the upward sloping supply curve.
Figure 5.2: The taxi market
Price (fee
per hour)
A
90
B E
42
30
C
Quantity (thousands
48 of hours of rides)
Consumer surplus is the area ABE, supplier surplus is the area BCE.
The intersection occurs at a price of $42 per hour and the equilibrium number of ride-hours sup-
plied is 48 thousand1. Computing the surpluses is very straightforward. By definition the consumer
surplus is the excess of the willingness to pay by each buyer above the uniform price. Buyers who
1 The
demand and supply functions behind these curves are P = 90 − 1Q and P = 30 + (1/4)Q. Equating supply
and demand yields the solutions in the text.
value the ride most highly obtain the biggest surplus – the highest valuation rider gets a surplus
of $48 per hour, the difference between his willingness to pay of $90 and the actual price of $42.
Each successive rider gets a slightly lower surplus until the final rider, who obtains zero. She pays
$42 and values the ride hours at $42 also. On the supply side, the drivers who are willing to supply
rides at the lowest reservation price ($30 and above) obtain the biggest surplus. The ‘marginal’
supplier gets no surplus, because the price equals her reservation price.
From this discussion it follows that the consumer surplus is given by the area ABE and the supplier
surplus by the area CBE. These are two triangular areas, and measured as half of the base by the
perpendicular height. Therefore, in thousands of units:
Consumer Surplus = (demand value - price) = area ABE

= (1/2) × 48 × $48 = $1, 152
Producer Surplus = (price - reservation supply value) = area BEC
= (1/2) × 48 × $12 = $288
The total surplus that arises in the market is the sum of producer and consumer surpluses, and since
the units are in thousands of hours the total surplus here is ($1, 152+$288)×1, 000 = $1, 440, 000.
5.3 Efficient market outcomes

The definition and measurement of the surplus is straightforward provided the supply and demand
functions are known. An important characteristic of the marketplace is that in certain circum-
stances it produces what we call an efficient outcome, or an efficient market. Such an outcome
yields the highest possible sum of surpluses.
An efficient market maximizes the sum of producer and consumer surpluses.
To see that this outcome achieves the goal of maximizing the total surplus, consider what would
happen if the quantity Q = 48 in the taxi example were not supplied. Suppose that the city’s taxi
czar decreed that 50 units should be supplied, and the czar forced additional drivers on the road. If
2 additional units are to be traded in the market, consider the value of this at the margin. Suppliers
value the supply more highly than the buyers are willing to pay. So on these additional 2 units
negative surplus would accrue, thus reducing the total.
Second, potential buyers who would like a cheaper ride and drivers who would like a higher hourly
payment do not get to participate in the market. On the demand side those individuals can take pub-
lic transit, and on the supply side the those drivers can allocate their time to alternative activities.
Obviously, only those who participate in the market benefit from a surplus.
One final characteristic of surplus measurement should be emphasized. That is, the surplus number
is not unique, it depends upon the economic environment. We can illustrate this easily using the
5.4. Taxation, surplus and efficiency 101
taxi example. A well recognized feature of Uber taxi rides is that the price varies with road
and weather conditions. Poor weather conditions mean that there is an increased demand, and
poor road or weather conditions mean that drivers are less willing to supply their services – their
reservation payment increases. This situation is illustrated in Figure 5.3. The demand curve has
shifted upwards and the supply curve has also changed in such a way that any quantity will now
be supplied at a higher price. The new equilibrium is given by E ′ rather than E.2 There is a
new equilibrium price-quantity combination that is efficient in the new market conditions. This
illustrates that there is no such thing as a unique unchanging efficient outcome. When economic
factors that influence the buyers’ valuations (demand) or the suppliers’ reservation prices (supply)
change, then the efficient market outcome must be recomputed.
Figure 5.3: The taxi market
Price (fee
per hour)
D′
90 S′
D
E′
60 S
E
42
30
Quantity (thousands
48 60 of hours of rides)
The curves represented by D′ and S′ represent the curves for bad weather:
Taxi rides are more highly valued on the demand side, and drivers must be
paid more to supply in less favourable work conditions.
5.4 Taxation, surplus and efficiency

Despite enormous public interest in taxation and its impact on the economy, it is one of the least
understood areas of public policy. In this section we will show how an understanding of two
fundamental tools of analysis – elasticities and economic surplus – provides powerful insights into
the field of taxation.
We begin with the simplest of cases: The federal government’s goods and services tax (GST) or
2 For example, if the demand curve shifts upwards, parallel, to become P = 120 − 1Q and the supply curve changes
in slope to P = 30 + (1/2)Q, the new equilibrium solution is {P = $60, Q = 60}.
the provincial governments’ sales taxes (PST). These taxes combined vary by province, but we
suppose that a typical rate is 13 percent. In some provinces these two taxes are harmonized. Note
that this is a percentage, or ad valorem, tax, not a specific tax of so many dollars per unit traded.
Figure 5.4 illustrates the supply and demand curves for some commodity. In the absence of taxes,
the equilibrium E0 is defined by the combination (P0, Q0 ).
Figure 5.4: The efficiency cost of taxation
Price
St
B
Tax
wedge
S
Et
Pt
E0
P0
Pts
A
F
D
Quantity
Qt Q0
The tax shifts S to St and reduces the quantity traded from Q0 to Qt . At Qt

the demand value placed on an additional unit exceeds the supply valuation
by Et A. Since the tax keeps output at this lower level, the economy can-
not take advantage of the additional potential surplus between Qt and Q0 .
Excess burden = deadweight loss = AEt E0 .
A 13-percent tax is now imposed, and the new supply curve St lies 13 percent above the no-tax
supply S. A tax wedge is therefore imposed between the price the consumer must pay and the
price that the supplier receives. The new equilibrium is Et , and the new market price is at Pt . The
price received by the supplier is lower than that paid by the buyer by the amount of the tax wedge.
The post-tax supply price is denoted by Pts.
There are two burdens associated with this tax. The first is the revenue burden, the amount of tax
revenue paid by the market participants and received by the government. On each of the Qt units
sold, the government receives the amount (Pt −Pts ). Therefore, tax revenue is the amount Pt Et APts.
As illustrated in Chapter 4, the degree to which the market price Pt rises above the no-tax price P0
depends on the supply and demand elasticities.
A tax wedge is the difference between the consumer and producer prices.
The revenue burden is the amount of tax revenue raised by a tax.

5.4. Taxation, surplus and efficiency 103
The second burden of the tax is called the excess burden. The concepts of consumer and producer
surpluses help us comprehend this. The effect of the tax has been to reduce consumer surplus by
Pt Et E0 P0 . This is the reduction in the pre-tax surplus given by the triangle P0 BE0 . By the same
reasoning, supplier surplus is reduced by the amount P0 E0 APts ; prior to the tax it was P0E0 F.
Consumers and suppliers have therefore seen a reduction in their well-being that is measured by
these dollar amounts. Nonetheless, the government has additional revenues amounting to Pt Et APts,
and this tax imposition therefore represents a transfer from the consumers and suppliers in the
marketplace to the government. Ultimately, the citizens should benefit from this revenue when it
is used by the government, and it is therefore not considered to be a net loss of surplus.
However, there remains a part of the surplus loss that is not transferred, the triangular area Et E0 A.
This component is called the excess burden, for the reason that it represents the component of the
economic surplus that is not transferred to the government in the form of tax revenue. It is also
called the deadweight loss, DWL.
The excess burden, or deadweight loss, of a tax is the component of consumer and
producer surpluses forming a net loss to the whole economy.
The intuition behind this concept is not difficult. At the output Qt , the value placed by consumers
on the last unit supplied is Pt (= Et ), while the production cost of that last unit is Pts (=A). But
the potential surplus (Pt − Pts ) associated with producing an additional unit cannot be realized,
because the tax dictates that the production equilibrium is at Qt rather than any higher output.
Thus, if output could be increased from Qt to Q0 , a surplus of value over cost would be realized
on every additional unit equal to the vertical distance between the demand and supply functions D
and S. Therefore, the loss associated with the tax is the area Et E0 A.
In public policy debates, this excess burden is rarely discussed. The reason is that notions of
consumer and producer surpluses are not well understood by non-economists, despite the fact that
the value of lost surpluses is frequently large. Numerous studies have estimated the excess burden
associated with raising an additional dollar from the tax system. They rarely find that the excess
burden is less than 25 percent of total expenditure. This is a sobering finding. It tells us that if the
government wished to implement a new program by raising additional tax revenue, the benefits of
the new program should be 25 percent greater than the amount expended on it!
The impact of taxes and other influences that result in an inefficient use of the economy’s resources
are frequently called distortions because they necessarily lead the economy away from the efficient
output. The magnitude of the excess burden is determined by the elasticities of supply and demand
in the markets where taxes are levied. To see this, return to Figure 5.4, and suppose that the
demand curve through E0 were more elastic (with the same supply curve, for simplicity). The
post-tax equilibrium Et would now yield a lower Qt value and a price between Pt and P0 . The
resulting tax revenue raised and the magnitude of the excess burden would differ because of the
new elasticity.
A distortion in resource allocation means that production is not at an efficient output.
5.5 Market failures – externalities

The consumer and producer surplus concepts we have developed are extremely powerful tools of
analysis, but the world is not always quite as straightforward as simple models indicate. For ex-
ample, many suppliers generate pollutants that adversely affect the health of the population, or
damage the environment, or both. The term externality is used to denote such impacts. External-
ities impact individuals who are not participants in the market in question, and the effects of the
externalities may not be captured in the market price. For example, electricity-generating plants
that use coal reduce air quality, which, in turn, adversely impacts individuals who suffer from
asthma or other lung ailments. While this is an example of a negative externality, externalities can
also be positive.
An externality is a benefit or cost falling on people other than those involved in the
activity’s market. It can create a difference between private costs or values and social
costs or values.
We will now show why markets characterized by externalities are not efficient, and also show how
these externalities might be corrected or reduced. The essence of an externality is that it creates a
divergence between private costs/benefits and social costs/benefits. If a steel producer pollutes the
air, and the steel buyer pays only the costs incurred by the producer, then the buyer is not paying
the full “social” cost of the product. The problem is illustrated in Figure 5.5.
Negative externalities
In Figure 5.5, the supply curve S represents the cost to the supplier, whereas S f (the full cost)
reflects, in addition, the cost of bad air to the population. Of course, we are assuming that this
external cost is ascertainable, in order to be able to characterize S f accurately. Note also that this
illustration assumes that, as power output increases, the external cost per unit rises, because the
difference between the two supply curves increases with output. This implies that low levels of
pollution do less damage per unit: Perhaps the population has a natural tolerance for low levels,
but higher levels cannot be tolerated easily and so the cost per unit is greater.
Despite the externality, an efficient level of production can still be defined. It is given by Q∗ , not
Q0 . To see why, consider the impact of reducing output by one unit from Q0 . At Q0 the willingness
of buyers to pay for the marginal unit supplied is E0 . The (private) supply cost is also E0 . But from
a societal standpoint there is a pollution/health cost of AE0 associated with that unit of production.
The full cost, as represented by S f , exceeds the buyer’s valuation. Accordingly, if the last unit of
output produced is cut, society gains by the amount AE0 , because the cut in output reduces the
excess of true cost over value.
Applying this logic to each unit of output between Q0 and Q∗ , it is evident that society can increase
its well-being by the dollar amount equal to the area E ∗ AE0 , as a result of reducing production.
5.5. Market failures – externalities 105
Figure 5.5: Negative externalities and inefficiency
Price
S f (Full social supply cost)

U
A
S (Private supply cost)
E∗
P∗
E0
P0
K V
R
D Quantity of
Q ∗ Q0 electricity
A negative externality is associated with this good. S reflects private costs,

whereas S f reflects the full social cost. The socially optimal output is Q∗ ,
not the market outcome Q0 . Beyond Q∗ the real cost exceeds the demand
value; therefore Q0 is not an efficient output. A tax that increases P to P∗
and reduces output is one solution to the externality.
Next, consider the consequences of reducing output further from Q∗ . Note that some pollution is
being created here, and environmentalists frequently advocate that pollution should be reduced to
zero. However, an efficient outcome may not involve a zero level of pollution! If the production of
power were reduced below Q∗ , the loss in value to buyers, as a result of not being able to purchase
the good, would exceed the full cost of its production.
If the government decreed that, instead of producing Q∗ , no pollution would be tolerated, then soci-
ety would forgo the possibility of earning the total real surplus equal to the area UE ∗ K. Economists
do not advocate such a zero-pollution policy; rather, we advocate a policy that permits a “tolera-
ble” pollution level – one that still results in net benefits to society. In this particular example, the
total cost of the tolerated pollution equals the area between the private and full supply functions,
KE ∗ VR.
As a matter of policy, how is this market influenced to produce the amount Q∗ rather than Q0 ?
One option would be for the government to intervene directly with production quotas for each
firm. An alternative would be to impose a corrective tax on the good whose production causes the
externality: With an appropriate increase in the price, consumers will demand a reduced quantity.
In Figure 5.5 a tax equal to the dollar value VE ∗ would shift the supply curve upward by that
amount and result in the quantity Q∗ being traded.
A corrective tax seeks to direct the market towards a more efficient output.
We are now venturing into the field of environmental policy, and this is explored in the following
section. The key conclusion of the foregoing analysis is that an efficient working of the market
continues to have meaning in the presence of externalities. An efficient output level still maximizes
economic surplus where surplus is correctly defined.
Positive externalities
Externalities of the positive kind enable individuals or producers to get a type of ‘free ride’ on
the efforts of others. Real world examples abound: When a large segment of the population is
inoculated against disease, the remaining individuals benefit on account of the reduced probability
of transmission.
A less well recognized example is the benefit derived by many producers world-wide from research
and development (R&D) undertaken in advanced economies and in universities and research insti-
tutes. The result is that society at large, including the corporate sector, gain from this enhanced
understanding of science, the environment, or social behaviours.
The free market may not cope any better with these positive externalities than it does with nega-
tive externalities, and government intervention may be beneficial. Furthermore, firms that invest
heavily in research and development would not undertake such investment if competitors could
have a complete free ride and appropriate the fruits. This is why patent laws exist, as we shall see
later in discussing Canada’s competition policy. These laws prevent competitors from copying the
product development of firms that invest in R&D. If such protection were not in place, firms would
not allocate sufficient resources to R&D, which is a real engine of economic growth. In essence,
the economy’s research-directed resources would not be appropriately rewarded, and thus too little
research would take place.
While patent protection is one form of corrective action, subsidies are another. We illustrated
above that an appropriately formulated tax on a good that creates negative externalities can reduce
demand for that good, and thereby reduce pollution. A subsidy can be thought of as a negative tax,
and can stimulate the supply of goods and services that have positive externalities. Consider the
example in Figure 5.6.
Individuals have a demand for flu shots given by D. This reflects their private valuation – their
personal willingness to pay. But the social value of flu shots is greater. When a given number
of individuals are inoculated, the probability that others will be infected falls. Additionally, with
higher rates of inoculation, the health system will incur fewer costs in treating the infected. There-
fore, the value to society of any quantity of flu shots is greater than the sum of the values that
individuals place on them.
Let D f reflects the full social value of any quantity of flu shots. If S is the supply curve, the socially
optimal, efficient, market outcome is Q∗ . How can we influence the market to move from Q0 to
Q∗ ? One solution is a subsidy that would reduce the price from P0 to P∗ . Rather than shifting the
supply curve upwards, as a tax does, the subsidy would shift the supply downward, sufficiently
to intersect D at the output Q∗ . In some real world examples, the value of the positive externality
5.6. Other market failures 107
Figure 5.6: Positive externalities – the market for flu shots
Price
P0
D f (Full social value)
P∗
D (Private value)
Quantity
Q0 Q∗
The value to society of vaccinations exceeds the value to individuals: The

greater the number of individuals vaccinated, the lower is the probability of
others contracting the virus. D f reflects this additional value. Consequently,
the social optimum is Q∗ which exceeds Q0 .
is so great that the government may decide to drive the price to zero, and thereby provide the
inoculation at a zero price. For example, children typically get their MMR shots (measles, mumps,
and rubella) free of charge. Graphically, this case would have the intersection between S and D f
occuring to the right of the D intercept on the horizontal axis.
5.6 Other market failures

There are other ways in which markets can fail to reflect accurately the social value or social cost
of economic activity. Profit-seeking monopolies, which restrict output in order to increase profits,
create inefficient markets, and we will see why in the chapter on monopoly. Or the market may
not deal very well with what are called public goods. These are goods, like radio and television
service, national defence, or health information: With such goods and services many individuals
can be supplied with the same good at the same total cost as one individual. We will address this
problem in our chapter on government. And, of course, there are international externalities that
cannot be corrected by national governments because the interests of adjoining states may differ:
One economy may wish to see cheap coal-based electricity being supplied to its consumers, even
if this means acid rain or reduced air quality in a neighbouring state. Markets may fail to supply
an “efficient” amount of a good or service in all of these situations. Global warming is perhaps the
best, and most extreme, example of international externalities and market failure.
5.7 Environmental policy and climate change

Greenhouse gases
The greatest externality challenge in the modern world is to control our emissions of greenhouse
gases.The emission of greenhouse gases (GHGs) is associated with a wide variety of economic
activities such as coal-based power generation, oil-burning motors, wood-burning stoves, etc. The
most common GHG is carbon dioxide. The gases, upon emission, circulate in the earth’s atmo-
sphere and, if their build-up is excessive, prevent sufficient radiant heat from escaping. The result
is a slow warming of the earth’s surface and air temperatures. It is envisaged that such temperature
increases will, in the long term, increase water temperatures, possibly cause glacial melting, with
the result that water levels worldwide will rise. In addition to the higher water levels, which the
Intergovernmental Panel on Climate Change (IPCC) estimates will be between one foot and one
metre by the end of the 21st century, oceans may become more acidic, weather patterns may change
and weather events may become more variable and severe. The changes will be latitude-specific
and vary by economy and continent, and ultimately will impact the agricultural production abilities
of certain economies.
Greenhouse gases that accumulate excessively in the earth’s atmosphere prevent heat
from escaping and lead to global warming.
While most scientific findings and predictions are subject to a degree of uncertainty, there is little
disagreement in the scientific community on the very long-term impact of increasing GHGs in the
atmosphere. There is some skepticism as to whether the generally higher temperatures experienced
in recent decades are completely attributable to anthropogenic activity since the industrial revolu-
tion, or whether they also reflect a natural cycle in the earth’s temperature. But scientists agree
that a continuance of the recent rate of GHG emissions will ultimately lead to serious climatic
problems. And since GHG emissions are strongly correlated with economic growth, the very high
rate of economic growth in many large-population economies such as China and India mean that
GHGs could accumulate at a faster rate than considered likely in the 1990s.
This is an area where economic, atmospheric and environmental models are used to make pre-
dictions. Scientists attempt to infer something about the relationship between temperature and
climate on the one hand and carbon dioxide concentrations in the atmosphere on the other, using
historical data. Data values are inferred by examining ice cores and tree rings from eons past.
Accordingly, there is a degree of uncertainty regarding the precise impact of GHG concentrations
on water levels, temperatures, and extreme weather events. The consensus is that, in the presence
of such uncertainty, a wise strategy would involve controls on the further buildup of gases.
GHGs as a common property

A critical characteristic of GHGs is that they are what we call in economics a ‘common property’:
Every citizen in the world ‘owns’ them, every citizen has equal access to them, and it matters little
where these GHGs originate. Consequently, if economy A reduces its GHG emissions, economy
B may simply increase its emissions rather than incur the cost of reducing them. Hence, economy
A’s behaviour goes unrewarded. This is the crux of international agreements – or disagreements.
Since GHGs are a common property, in order for A to have the incentive to reduce emissions, it
5.7. Environmental policy and climate change 109
needs to know that B will act correspondingly.
The Kyoto Protocol

The world’s first major response to climate concerns came in the form of the United Nations–
sponsored Earth Summit in Rio de Janeiro in 1992. This was followed by the signing of the
Kyoto Protocol in 1997, in which a group of countries committed themselves to reducing their
GHG emissions relative to their 1990 emissions levels by the year 2012. Canada’s Parliament
subsequently ratified the Kyoto Protocol, and thereby agreed to meet Canada’s target of a 6 percent
reduction in GHGs relative to the amount emitted in 1990.
On a per-capita basis, Canada is one of the world’s largest contributors to global warming, even
though Canada’s percentage of the total is just 2 percent. Many of the world’s major economies
refrained from signing the Protocol—most notably China, the United States, and India. Canada’s
emissions in 1990 amounted to approximately 600 giga tonnes (Gt) of carbon dioxide; but by the
time we ratified the treaty in 2002, emissions were about 25% above that level. Hence the signing
was somewhat meaningless, in that Canada had virtually a zero possibility of attaining its target.
The target date of 2012 has come and gone; and the leaders of the world economy, at their meeting
in Copenhagen failed to come up with a new agreement that would have greater force. In 2012 the
Rio+20 summit was held – in Rio once again, with the objective of devising a means of reducing
GHG emissions. Several other meetings have taken place since then, but the world still has no
binding mechanism in place that will reduce GHGs to a predictable level by a specific date.
The central challenge in this area is that developed economies are those primarily responsible
for the buildup of GHGs in the post industrial revolution era. Developing economies, however,
do not accept that the developed economies should be free to continue to emit GHGs at current
levels, while the developing economies should be required to limit theirs at a much lower level.
To compound difficulties, there exists skepticism in some economies regarding the urgency to
implement limits on the growth in emissions.
Canada’s GHG emissions

An excellent summary source of data on Canada’s emissions and performance during the period
1990-2013 is available on Environment Canada’s web site. See:
https://www.ec.gc.ca/ges-ghg/default.asp?lang=En&n=5B59470C-1
Canada, like many economies, has become more efficient in its use of energy (the main source of
GHGs) in recent decades—its use of energy per unit of total output has declined steadily. On a per
capita basis Canada’s emissions amounted to 23.5 tonnes in 2005, and dropped to 20.3 by 2010.
This improvement in efficiency means that Canada’s GDP is now less energy intensive. The quest
for increased efficiency is endless, if economic growth is to continue at rates that will satisfy the
world’s citizens and more broadly the impoverished world. The critical challenge is to produce
more output while using not just less energy per unit of output, but to use less energy in total.
While Canada’s energy intensity (GHGs per unit of output) has dropped, our overall emissions have
increased by almost 20% since 1990. Furthermore, while developed economies have increased
their efficiency, it is the world’s efficiency that is ultimately critical. By outsourcing much of its
manufacturing sector to China, Canada and the West have offloaded some of their most GHG-
intensive activities. But GHGs are a common property resource.
Canada’s GHG emissions also have a regional aspect: The production of oil and gas, which has cre-
ated considerable wealth for all Canadians, is both energy intensive and concentrated in a limited
number of provinces (Alberta, Saskatchewan and more recently Newfoundland and Labrador).
GHG measurement
GHG atmospheric concentrations are measured in parts per million (ppm). Current levels in the
atmosphere are at 400 ppm, and continued growth in concentration will lead to serious economic
and social disruption. In the immediate pre-industrial revolution era concentrations were in the
250 ppm range. Hence 500 ppm represents the ‘doubling’ factor that is so frequently discussed in
the media.
GHGs are augmented by the annual additions to the stock already in the atmosphere, and at the
same time they decay—though very slowly. GHG-reduction strategies that propose an immediate
reduction in emissions are more costly than those aimed at a more gradual reduction. For example,
a slower investment strategy would permit in-place production and transportation equipment to
reach the end of its economic life rather than be scrapped and replaced ‘prematurely’. Policies that
focus upon longer-term replacement are therefore less costly in this specific sense.
While not all economists and policy makers agree on the time scale for attacking the problem,
the longer that GHG reduction is postponed, the greater the efforts will have to be in the long
term—because GHGs will build up more rapidly in the near term.
A critical question in controlling GHG emissions relates to the cost of their control: How much
of annual growth might need to be sacrificed in order to get emissions onto a sustainable path?
Again estimates vary. The Stern Review (2006) proposed that, with an increase in technological
capabilities, a strategy that focuses on the relative near-term implementation of GHG reduction
measures might cost “only” a few percentage points of the value of world output. If correct, this is
a low price to pay for risk avoidance in the longer term.
Nonetheless, such a reduction will require particular economic policies, and specific sectors will
be impacted more than others.
Economic policies for climate change

There are three main ways in which polluters can be controlled. One involves issuing direct con-
trols; the other two involve incentives—in the form of pollution taxes, or on tradable “permits” to
pollute.
To see how these different policies operate, consider first Figure 5.7. It is a standard diagram
in environmental economics, and is somewhat similar to our supply and demand curves. On the
horizontal axis is measured the quantity of environmental damage or pollution, and on the vertical
axis its dollar value or cost. The upward-sloping damage curve represents the cost to society of
each additional unit of pollution or gas, and it is therefore called a marginal damage curve. It
is positively sloped to reflect the reality that, at low levels of emissions, the damage of one more
unit is less than at higher levels. In terms of our earlier discussion, this means that an increase in
GHGs of 10 ppm when concentrations are at 300 ppm may be less damaging than a corresponding
increase when concentrations are at 500 ppm.
Figure 5.7: The optimal quantity of pollution
Pollution
cost
Marginal
abatement cost
Marginal
damage
Pollution
Q∗ quantity
Q∗ represents the optimal amount of pollution. More than this would in-
volve additional social costs because damages exceed abatement costs. Co-
versely, less than Q∗ would require an abatement cost that exceeds the re-
duction in damage.
The marginal damage curve reflects the cost to society of an additional unit of pol-
lution.
The second curve is the abatement curve. It reflects the cost of reducing emissions by one unit,
and is therefore called a marginal abatement curve. This curve has a negative slope indicating
that, as we reduce the total quantity of pollution produced, the cost of further unit reductions rises.
This shape corresponds to reality. For example, halving the emissions of pollutants and gases from
automobiles may be achieved by adding a catalytic converter and reducing the amount of lead in
gasoline. But reducing those emissions all the way to zero requires the development of major new
technologies such as electric cars—an enormously more costly undertaking.
The marginal abatement curve reflects the cost to society of reducing the quantity
of pollution by one unit.
If producers are unconstrained in the amount of pollution they produce, they will produce more
than what we will show is the optimal amount – corresponding to Q∗ . This amount is optimal
in the sense that at levels greater than Q∗ the damage exceeds the cost of reducing the emissions.
However, reducing emissions below Q∗ would mean incurring a cost per unit reduction that exceeds
the benefit of that reduction. Another way of illustrating this is to observe that at a level of pollution
above Q∗ the cost of reducing it is less than the damage it inflicts, and therefore a net gain accrues to
society as a result of the reduction. But to reduce pollution below Q∗ would involve an abatement
cost greater than the reduction in pollution damage and therefore no net gain to society. This
constitutes a first rule in optimal pollution policy.
An optimal quantity of pollution occurs when the marginal cost of abatement equals the marginal
damage.
A second guiding principle emerges by considering a situation in which some firms are relatively
‘clean’ and others are ‘dirty’. More specifically, a clean firm A may have already invested in new
equipment that uses less energy per unit of output produced, or emits fewer pollutants per unit
of output. In contrast, the dirty firm B uses older dirtier technology. Suppose furthermore that
these two firms form a particular sector of the economy and that the government sets a limit on
total pollution from this sector, and that this limit is less than what the two firms are currently
producing. What is the least costly method to meet the target?
The intuitive answer to this question goes as follows: In order to reduce pollution at least cost to
the sector, calculate what it would cost each firm to reduce pollution from its present level. Then
implement a system so that the firm with the least cost of reduction is the first to act. In this case
the ‘dirty’ firm will likely have a lower cost of abatement since it has not yet upgraded its physical
plant. This leads to a second rule in pollution policy:
With many polluters, the least cost policy to society requires producers with the lowest abatement
costs to act first.
This principle implies that policies which impose the same emission limits on firms may not be
the least costly manner of achieving a target level of pollution. Let us now consider the use of
tradable permits and corrective/carbon taxes as policy instruments. These are market-based
systems aimed at reducing GHGs.
Tradable permits and corrective/carbon taxes are market-based systems aimed at

reducing GHGs.
Incentive mechanism I: Tradable permits

A system of tradable permits is frequently called a ‘cap and trade’ system, because it limits or caps
the total permissible emissions, while at the same time allows a market to develop in permits. For
illustrative purposes, consider the hypothetical two-firm sector we developed above, composed of
firms A and B. Firm A has invested in clean technology, firm B has not. Thus it is less costly for
B to reduce emissions than A if further reductions are required. Next suppose that each firm is
allocated by the government a specific number of ‘GHG emission permits’; and that the total of
such permits is less than the amount of emissions at present, and that each firm is emitting more
than its permits allow. How can these firms achieve the target set for this sector of the economy?
The answer is that they should be able to engage in mutually beneficial trade: If firm B has a lower
cost of reducing emissions than A, then it may be in A’s interest to pay B to reduce B’s emissions
heavily. Imagine that each firm is emitting 60 units of GHG, but they have permits to emit only 50
units each. And furthermore suppose it costs B $20 to reduce GHGs by one unit, whereas it costs
A $30 to do this. In this situation A could pay B $25 for several permits and this would benefit
both firms. B can reduce GHGs at a cost of $20 and is being paid $25 to do this. In turn A would
incur a cost of $30 per unit to reduce his GHGs but he can buy permits from B for just $25 and
avoid the $30 cost. Both firms gain, and the total cost to the economy is lower than if each firm
had to reduce by the same amount.
The benefit of the cap ’n trade system is that it enables the marketplace to reduce GHGs at least
cost.
The largest system of tradable permits currently operates in the European Union: The EU Emis-
sions Trading System. It covers more than 10,000 large energy-using installations. Trading began
in 2005. In North America a number of Western states and several Canadian provinces are joined,
either as participants or observers, in the Western Climate Initiative, which is committed to reduce
GHGs by means of tradable emissions permits. The longer-term goal of these systems is for the
government to issue progressively fewer permits each year, and to include an ever larger share of
GHG-emitting enterprises with the passage of time.
Policy in practice – international

In an ideal world, permits would be traded internationally, and such a system might be of benefit to
developing economies: If the cost of reducing pollution is relatively low in developing economies
because they have few controls in place, then developed economies, for whom the cost of GHG
reduction is high, could induce firms in the developing world to undertake cost reductions. Such a
trade would be mutually beneficial. For example, imagine in the above example that B is located
in the developing world and A in the developed world. Both would obviously gain from such
an arrangement, and because GHGs are a common property, the source of GHGs from a damage
standpoint is immaterial.
Incentive mechanism II: Taxes

Corrective taxes are frequently called Pigovian taxes, after the economist Arthur Pigou. He advo-
cated taxing activities that cause negative externalities. These taxes have been examined above in
Section 5.4. Corrective taxes of this type can be implemented as part of a tax package reform. For
example, taxpayers are frequently reluctant to see governments take ‘yet more’ of their money, in
the form of new taxes. Such concerns can be addressed by reducing taxes in other sectors of the
economy, in such a way that the package of tax changes maintains a ‘revenue neutral’ impact.
114 Conclusion
Revenues from taxes and permits

Taxes and tradable permits differ in that taxes generate revenue for the government from polluting
producers, whereas permits may not generate revenue, or may generate less revenue. If the gov-
ernment simply allocates permits initially to all polluters, free of charge, and allows a market to
develop, such a process generates no revenue to the government. While economists may advocate
an auction of permits in the start-up phase of a tradable permits market, such a mechanism may
run into political objections.
Setting taxes at the appropriate level requires knowledge of the cost and damage functions as-
sociated with GHGs. At the present time, economists and environmental scientists think that an
appropriate price or tax on one tonne of GHG is in the $20 − $40 range. Such a tax would reduce
emissions to a point where the longer-term impact of GHGs would not be so severe as otherwise.
British Columbia introduced a carbon tax of $10 per tonne of GHG on fuels in 2008, and has
increased that price regularly. It stood at $30 per tonne in 2012. This tax was designed to be
revenue neutral in order to make it more acceptable. This means that British Columbia reduced
its income tax rates by an amount such that income tax payments would fall by an amount equal
to the revenue captured by the carbon tax. A recent study in British Columbia recommended that
the current $30-per-tonne carbon tax be increased to a multiple of its present level over the coming
decades. 3
Policy in practice – domestic large final emitters

Governments frequently focus upon quantities emitted by individual firms, perhaps because gov-
ernments are reluctant to introduce carbon taxes or a system of tradable permits. Specifically the
focus is upon firms called large final emitters (LFEs). Frequently, a relatively small number of
producers are responsible for a disproportionate amount of an economy’s total pollution, and lim-
its are placed on those firms in the belief that significant economy-wide reductions can be achieved
in this manner. A further reason for concentrating on these LFEs is that the monitoring costs are
relatively small compared to the costs associated with monitoring all firms in the economy. It
must be kept in mind that pollution permits may be a legal requirement in some jurisdictions, but
monitoring is still required, because firms could choose to risk polluting without owning a permit.
C ONCLUSION
Welfare economics lies at the heart of public policy. Demand and supply curves can be interpreted
as value curves and cost curves when there are no externalities involved. This is what enables
us to define an efficient output of a product, and consequently an efficient use of the economy’s
resources. While efficiency is a central concept in economics, we must keep in mind that when
the economic environment changes so too will the efficient use of resources, as we illustrated in
Section 5.7.
3 Climate Leadership Team, Recommendations to Government: http://goo.gl/6gjvSc
Conclusion 115
In this chapter we have focused on equity issues through the lens of GHG emissions. The build-up
of GHGs in our atmosphere invokes the concept of intergenerational equity: The current gen-
eration is damaging the environment and the costs of that damage will be borne by subsequent
generations. Hence it is inequitable in the intergenerational sense for us to leave a negative legacy
to succeeding generations. Equity arises within generations also. For example, how much more in
taxes should the rich pay relative to the non-rich? We will explore this type of equity in our chapter
on government.
116 Key Terms
K EY T ERMS
Welfare economics assesses how well the economy allocates its scarce resources in accor-
dance with the goals of efficiency and equity.
Efficiency addresses the question of how well the economy’s resources are used and allocated.
Equity deals with how society’s goods and rewards are, and should be, distributed among its
different members, and how the associated costs should be apportioned.
Consumer surplus is the excess of consumer willingness to pay over the market price.
Supplier or producer surplus is the excess of market price over the reservation price of the
supplier.
Efficient market: maximizes the sum of producer and consumer surpluses.
Tax wedge is the difference between the consumer and producer prices.
Revenue burden is the amount of tax revenue raised by a tax.
Excess burden of a tax is the component of consumer and producer surpluses forming a net
loss to the whole economy.
Deadweight loss of a tax is the component of consumer and producer surpluses forming a net
loss to the whole economy.
Distortion in resource allocation means that production is not at an efficient output.
Externality is a benefit or cost falling on people other than those involved in the activity’s
market. It can create a difference between private costs or values and social costs or values.
Corrective tax seeks to direct the market towards a more efficient output.
Greenhouse gases that accumulate excessively in the earth’s atmosphere prevent heat from
escaping and lead to global warming.
Marginal damage curve reflects the cost to society of an additional unit of pollution.
Marginal abatement curve reflects the cost to society of reducing the quantity of pollution
by one unit.
Key Terms 117
Tradable permits are a market-based system aimed at reducing GHGs.
Carbon taxes are a market-based system aimed at reducing GHGs.


Exercise 5.1 Four teenagers live on your street. Each is willing to shovel snow from one driveway
each day. Their “willingness to shovel” valuations (supply) are: Jean, $10; Kevin, $9; Liam,
$7; Margaret, $5. Several households are interested in having their driveways shoveled, and their
willingness to pay values (demand) are: Jones, $8; Kirpinsky, $4; Lafleur, $7.50; Murray, $6.
(a) Draw the implied supply and demand curves as step functions.
(b) How many driveways will be shoveled in equilibrium?
(c) Compute the maximum possible sum for the consumer and supplier surpluses.
(d) If a new (wealthy) family arrives on the block, that is willing to pay $12 to have their drive-
way cleared, recompute the answers to parts (a), (b), and (c).
Exercise 5.2 Consider a market where supply curve is horizontal at P = 10 and the demand curve
has intercepts {$34, 34}, and is defined by the relation P = 34 − Q.
(a) Illustrate the market geometrically.

(b) Impose a tax of $2 per unit on the good so that the supply curve is now P = 12. Illustrate the
new equilibrium quantity.
(c) Illustrate in your diagram the tax revenue generated.
(d) Illustrate the deadweight loss of the tax.
Exercise 5.3 Next, consider an example of DWL in the labour market. Suppose the demand for
labour is given by the fixed gross wage W = $16. The supply is given by W = 0.8L, indicating that
the supply curve goes through the origin with a slope of 0.8.
(a) Illustrate the market geometrically.

(b) Calculate the supplier surplus, knowing that the equilibrium is L = 20.
(c) Optional: Suppose a wage tax is imposed that produces a net-of-tax wage equal to W = $12.
This can be seen as a downward shift in the demand curve. Illustrate the new quantity
supplied and the new supplier’s surplus.
Exercise 5.4 Governments are in the business of providing information to potential buyers. The
first serious provision of information on the health consequences of tobacco use appeared in the
United States Report of the Surgeon General in 1964.
(a) How would you represent this intervention in a supply and demand for tobacco diagram?
(b) Did this intervention “correct” the existing market demand?
Exercise 5.5 In deciding to drive a car in the rush hour, you think about the cost of gas and the
time of the trip.
(a) Do you slow down other people by driving?

(b) Is this an externality, given that you yourself are suffering from slow traffic?
Exercise 5.6 Suppose that our local power station burns coal to generate electricity. The demand
and supply functions for electricity are given by P = 12 − 0.5Q and P = 2 + 0.5Q, respectively.
The demand curve has intercepts {$12, 24} and the supply curve intercept is at $2 with a slope of
one half. However, for each unit of electricity generated, there is an externality. When we factor
this into the supply side of the market, the real social cost is increased by $1 per unit. That is, the
supply curve shifts upwards by $1, and now takes the form P = 3 + 0.5Q.
(a) Illustrate the free-market equilibrium.

(b) Illustrate the efficient (i.e. socially optimal) level of production.
Exercise 5.7 Your local dry cleaner, Bleached Brite, is willing to launder shirts at its cost of $1.00
per shirt. The neighbourhood demand for this service is P = 5 − 0.005Q, knowing that the demand
intercepts are {$5, 1000}.
(a) Illustrate the market equilibrium.

(b) Suppose that, for each shirt, Bleached Brite emits chemicals into the local environment that
cause $0.25 damage per shirt. This means the full cost of each shirt is $1.25. Illustrate
graphically the socially optimal number of shirts to be cleaned.
(c) Optional: Calculate the socially optimal number of shirts to be cleaned.
Exercise 5.8 The supply curve for agricultural labour is given by W = 6 + 0.1L, where W is the
wage (price per unit) and L the quantity traded. Employers are willing to pay a wage of $12 to all
workers who are willing to work at that wage; hence the demand curve is W = 12.
(a) Illustrate the market equilibrium, if you are told that the equilibrium occurs where L = 60.
(b) Compute the supplier surplus at this equilibrium.
Exercise 5.9 Optional: The market demand for vaccine XYZ is given by P = 36 − Q and the
supply conditions are P = 20; so $20 represents the true cost of supplying a unit of vaccine. There
is a positive externality associated with being vaccinated, and the real societal value is known and
given by P = 36 − (1/2)Q. This new demand curve represents the true value to society of each
vaccination. This is reflected in the private value demand curve rotating upward around the price
intercept of $36.
(a) Illustrate the private and social demand curves on a diagram, with intercept values calculated.
(b) What is the market solution to this supply and demand problem?
(c) What is the socially optimal number of vaccinations?
Part Three
Decision Making by Consumer and Producers
6. Individual choice
7. Firms, investors and capital markets
8. Producer choice
Individuals and producers make choices when they interact with one another. We begin by suppos-
ing that individuals act in a manner that is at least in their self-interest – they transact in markets
because they derive satisfaction or utility from doing so. Individuals may also be altruistic. But in
each case we suppose they plan their actions in a way that is consistent with a goal. Utility may
be measurable or only comparable, and we derive the tools of choice optimization using these two
alternative notions of utility in Chapter 6.
Chapter 7 furnishes a link between buyers and sellers, between savers and investors, between
households and firms. We explore the workings of corporations, and illustrate how investment in
many different firms can reduce risk for an individual investor.
Like individual buyers, sellers and producers also act with a plan to reach a goal. They are inter-
ested in making a profit from their enterprise and produce goods and services at the least cost that
is consistent with available production technologies. Cost minimization and profit maximization
in the short run and the long run are explored in Chapter 8.
Chapter 6
Individual choice
6.1 Rationality
6.2 Consumer choice with measurable utility
6.3 Consumer choice with ordinal utility
6.4 Applications of indifference analysis
6.1 Rationality
A critical behavioural assumption in economics is that agents operate in a way that is oriented
towards achieving a goal. This can be interpreted to mean that individuals and firms maximize
their personal well-being and/or their profits. These players may have other goals in addition:
Philanthropy and the well-being of others are consistent with individual optimization.
If individuals are to achieve their goals then they must act in a manner that will get them to their
objective; broadly, they must act in a rational manner. The theory of individual maximization that
we will develop in this chapter is based on that premise or assumption. In assuming individuals are
rational we need not assume that they have every piece of information available to them that might
be relevant for a specific decision or choice. Nor need we assume that they have super computers
in their brain when they evaluate alternative possible strategies.
What we do need to assume, however, is that individuals act in a manner that is consistent with
obtaining a given objective. The modern theory of behavioural economics and behavioural psy-
chology examines decision making in a wide range of circumstances and has uncovered many
fascinating behaviours – some of which are developed in Application Box 6.1 below.
We indicated in Chapter 1 that as social scientists, we require a reliable model of behaviour, that
is, a way of describing the essentials of choice that is consistent with everyday observations on
individual behaviour patterns. In this chapter, our aim is to understand more fully the behavioural
forces that drive the demand side of the economy.
Economists analyze individual decision making using two different, yet complementary, approaches
– utility analysis and indifference analysis. We begin by portraying individuals as maximizing their
measurable utility (sometimes called cardinal utility); then progress to indifference analysis, where
a weaker assumption is made on the ability of individuals to measure their satisfaction. In this sec-
123
124 Individual choice
ond instance we do not assume that individuals can measure their utility numerically, only that
they can say if one collection of goods and services yields them greater satisfaction than another
group. This ranking of choices corresponds to what is sometimes called ordinal utility – because
individuals can order groups of goods and services in ascending order of satisfaction. In each case
individuals are perceived as rational maximizers or optimizers: They allocate their income so as to
choose the outcome that will make them as well off as possible.
The second approach to consumer behaviour is frequently omitted in introductory texts. It can be
omitted here without interpreting the flow of ideas, although it does yield additional insights into
consumer choice and government policy. As in preceeding chapters, we begin the analysis with a
motivating numerical example.
Application Box 6.1: Rationality and impulse
A number of informative and popular books on decision making have appeared recently.
Their central theme is that our decision processes should not be viewed solely as a rational
computer – operating in one single mode only, and unmoved by our emotions or history.
Psychologists now know that our brains have at least two decision modes, and these are
developed by economics Nobel Prize winner Daniel Kahneman in his book “Thinking, Fast
and Slow”. One part of our brain operates in a rational goal-oriented forward-looking manner
(the ‘slow’ part), another is motivated by immediate gratification (the ‘fast’ part). Decisions
that we observe in the world about us reflect these different mechanisms.
Richard Thaler, a Chicago economist and his legal colleague Cass Sunstein, have developed
a role for public policy in their book entitled “Nudge”. They too argue that individuals do
not inevitably operate in their own best long-term interests, and as a consequence individuals
frequently require a nudge by government to make the long-term choice rather than the short-
term choice. For example, when individuals begin a new job, they might be automatically
enrolled in the company pension plan and be given the freedom to opt out, rather than not be
enrolled and given the choice to opt in. Such policies are deemed to be ‘soft paternalism’.
They are paternalistic for the obvious reason – another organism is directing, but they are also
soft in that they are not binding. In the utility maximizing framework that economists use
to model behaviour, they are assuming that individuals are operating in their rational mode
rather than their impulsive mode.
6.2 Choice with measurable utility

Neal loves to pump his way through the high-altitude powder at the Whistler ski and snowboard
resort. His student-rate lift-ticket cost is $30 per visit. He also loves to frequent the jazz bars in
downtown Vancouver, and each such visit costs him $20. With expensive passions, Neal must
allocate his monthly entertainment budget carefully. He has evaluated how much satisfaction,
measured in utils, he obtains from each snowboard outing and each jazz club visit. We assume
6.2. Choice with measurable utility 125
that these utils are measurable, and use the term cardinal utility to denote this. These measurable
utility values are listed in columns 2 and 3 of Table 6.1. They define the total utility he gets from
various amounts of the two activities.
Table 6.1: Utils from snowboarding and jazz
1 2 3 4 5 6 7
Visit Total Total Marginal Marginal Marginal Marginal
# snowboard jazz snowboard jazz utils snowboard jazz utils
utils utils utils utils per $ per $
1 72 52 72 52 2.4 2.6
2 132 94 60 42 2.0 2.1
3 182 128 50 34 1.67 1.7
4 224 156 42 28 1.4 1.4
5 260 180 36 24 1.2 1.2
6 292 201 32 21 1.07 1.05
7 321 220 29 19 0.97 0.95
Price of snowboard visit=$30. Price of jazz club visit=$20.
Cardinal utility is a measurable concept of satisfaction.
Total utility is a measure of the total satisfaction derived from consuming a given
amount of goods and services.
Neal’s total utility from each activity in this example is independent of the amount of the other
activity he engages in. These total utilities are plotted in Figures 6.1 and 6.2. Clearly, more of each
activity yields more utility, so the additional or marginal utility (MU ) of each activity is positive.
This positive marginal utility for any amount of the good consumed, no matter how much, reflects
the assumption of non-satiation—more is always better. Note, however, that the decreasing slopes
of the total utility curves show that total utility is increasing at a diminishing rate. While more is
certainly better, each additional visit to Whistler or a jazz club augments Neal’s utility by a smaller
amount. At the margin, his additional utility declines: He has diminishing marginal utility.
The marginal utilities associated with snowboarding and jazz are entered in columns 4 and 5 of
Table 6.1. They are the differences in total utility values when consumption increases by one unit.
For example, when Neal makes a sixth visit to Whistler his total utility increases from 260 utils to
292 utils. His marginal utility for the sixth unit is therefore 32 utils, as defined in column 4. In
light of this example, it should be clear that we can define marginal utility as:
additional utility ∆U
Marginal Utility = or, MU = , (6.1)
additional consumption ∆C
where ∆x denotes the change in the quantity consumed of the good or service in question.
Marginal utility is the addition to total utility created when one more unit of a good
or service is consumed.
Diminishing marginal utility implies that the addition to total utility from each extra
unit of a good or service consumed is declining.
Figure 6.1: TU from snowboarding
350
300
250
200
Utils
150
100
50
0
0 2 4 6 8
Visits to mountain
The marginal utilities associated with consuming different amounts of the two goods are plotted
in Figures 6.3 and 6.4, using the data from columns 4 and 5 in Table 6.1. These functions are
declining, as indicated by their negative slope. It should also be clear that the MU curves can be
derived from the TU curves. For example, in figure 6.2, when going from 2 units to 3 units of Jazz,
TU increases by 34 units. But 34/1 is the slope of the TU function in this range of consumption
– the vertical distance divided by the horizontal distance. Similarly, if jazz consumption increases
from 4 units to 5 units the corresponding change in TU is 24 units, again the vertical distance
divided by the horizontal distance, and so the slope of the function. In short, the MU is the slope
of the TU function.
Now that Neal has defined his utility schedules, he must consider the price of each activity. Ul-
timately, when deciding how to allocate his monthly entertainment budget, he must evaluate how
much utility he gets from each dollar spent on snowboarding and jazz: What “bang for his buck”
does he get? Let us see how he might go about allocating his budget. When he has fully spent his
Figure 6.2: TU from jazz
250
200
24
150
Utils
1
34
100
1
50
0
0 2 4 6 8
Jazz club visits
Figure 6.3: MU from snowboarding
80
60
Utils
40
20
0
0 2 4 6 8
Visits to mountain
budget in the manner that will yield him greatest utility, we say that he has attained equilibrium,
because he will have no incentive to change his expenditure patterns.
If he boards once, at a cost of $30, he gets 72 utils of satisfaction, which is 2.4 utils per dollar
spent (= 72/30). One visit to a jazz club would yield him 2.6 utils per dollar (= 52/20). Initially,
therefore, his dollars give him more utility per dollar when spent on jazz. His MU per dollar
spent on each activity is given in the final two columns of the table. These values are obtained by
Figure 6.4: MU from jazz
70
60
50
40
Utils
30
20
10
0
0 2 4 6 8
Jazz club visits
dividing the MU associated with each additional unit by the good’s price.
We will assume that Neal has a budget of $200. He realizes that his initial expenditure should be
on a jazz club visit, because he gets more utility per dollar spent there. Having made one such
expenditure, he sees that a second jazz outing would yield him 2.1 utils per dollar expended, while
a first visit to Whistler would yield him 2.4 utils per dollar. Accordingly, his second activity is a
snowboard outing.
Having made one jazz and one snowboarding visit, he then decides upon a second jazz club visit
for the same reason as before—utility value for his money. He continues to allocate his budget in
this way until his budget is exhausted. In our example, this occurs when he spends $120 on four
snowboarding outings and $80 on four jazz club visits. At this consumer equilibrium, he gets
the same utility value per dollar for the last unit of each activity consumed. This is a necessary
condition for him to be maximizing his utility, that is, to be in equilibrium.
Consumer equilibrium occurs when marginal utility per dollar spent on the last unit
of each good is equal.
To be absolutely convinced of this, imagine that Neal had chosen instead to board twice and to visit
the jazz clubs seven times; this combination would also exhaust his $200 budget exactly. With such
an allocation, he would get 2.0 utils per dollar spent on his marginal (second) snowboard outing,
but just 0.95 utils per dollar spent on his marginal (seventh) jazz club visit.1 If, instead, he were
1 Note that, with two snowboard outings and seven jazz club visits, total utility is 352 (= 132 + 220), while the
optimal combination of four of each yields a total utility of 380 (= 224 + 156).
to reallocate his budget in favour of snowboarding, he would get 1.67 utils per dollar spent on
a third visit to the hills. By reducing the number of jazz visits by one, he would lose 0.95 utils
per dollar reallocated. Consequently, the utility gain from a reallocation of his budget towards
snowboarding would outweigh the utility loss from allocating fewer dollars to jazz. His initial
allocation, therefore, was not an optimum, or equilibrium.
Only when the utility per dollar expended on each activity is equal at the margin will Neal be
optimizing. When that condition holds, a reallocation would be of no benefit to him, because the
gains from one more dollar on boarding would be exactly offset by the loss from one dollar less
spent on jazz. Therefore, we can write the equilibrium condition as
MUs MU j MUs Ps
Equilibrium requires: = or = . (6.2)
Ps Pj MU j Pj
While this example has just two goods, in the more general case of many goods, this same condition
must hold for all pairs of goods on which the consumer allocates his or her budget.
From utility to demand

Utility theory is a useful way of analyzing how a consumer makes choices. But in the real world
we do not observe a consumer’s utility, either total or marginal. Instead, his or her behaviour in the
marketplace is observed through the demand curve. How are utility and demand related?
Demand functions relate the quantity of a good consumed to the price of that good, other things
being equal. So let us trace out the effects of a price change on demand, with the help of this
utility framework. We will introduce a simplification here: Goods are divisible, or that they come
in small packages relative to income. Think, for example, of kilometres driven per year, or liters
of gasoline purchased. Conceptualizing things in this way enables us to imagine more easily
experiments in which small amounts of a budget are allocated one dollar at a time. In contrast,
in the snowboard/jazz example, we had to reallocate the budget in lumps of $30 or $20 at a time
because we could not “fractionalize” these goods.
The effects of a price change on a consumer’s demand can be seen through the condition that
describes his or her equilibrium. If income is allocated to, say, three goods {a, b, c}, such that
MUa /Pa = MUb/Pb = MUc /Pc, and the price of, say, good b falls, the consumer must reallocate
the budget so that once again the MU s per dollar spent are all equated. How does he do this?
Clearly, if he purchases more or less of any one good, the MU changes. If the price of good b
falls, then the consumer initially gets more utility from good b for the last dollar he spends on it
(the denominator in the expression MUb /Pb falls, and consequently the value of the ratio rises to a
value greater than the values for goods a and c).
The consumer responds to this, in the first instance, by buying more of the cheaper good. He
obtains more total utility as a consequence, and in the process will get less utility at the margin
from that good. In essence, the numerator in the expression then falls, in order to realign it with
the lower price. This equality also provides an underpinning for what is called the law of demand:
More of a good is demanded at a lower price. If the price of any good falls, then, in order for the
equilibrium condition to be re-established, the MU of that good must be driven down also. Since
MU declines when more is purchased, this establishes that demand curves must slope downwards.
The law of demand states that, other things being equal, more of a good is demanded
the lower is its price.
However, the effects of a price decline are normally more widespread than this, because the quanti-
ties of other goods consumed may also change. As explained in earlier chapters, the decline in the
price of good b will lead the consumer to purchase more units of complementary goods and fewer
units of goods that are substitutes. So the whole budget allocation process must be redetermined
in response to any price change. But at the end of the day, a new equilibrium must be one where
the marginal utility per dollar spent on each good is equal.
Applying the theory

The demand curves developed in Chapter 3 can be related to the foregoing utility analysis. In our
example, Neal purchased four lift tickets at Whistler when the price was $30. We can think of this
combination as one point on his demand curve, where the “other things kept constant” are the price
of jazz, his income, his tastes, etc.
Suppose now that the price of a lift ticket increased to $40. How could we find another point on his
demand curve corresponding to this price, using the information in Table 6.1? The marginal utility
per dollar associated with each visit to Whistler could be recomputed by dividing the values in
column 4 by 40 rather than 30, yielding a new column 6. We would then determine a new allocation
of his budget between the two goods that would maximize utility. After such a calculation we
would find that he makes three visits to Whistler and four jazz-club visits. Thus, the combination
(Ps = $40, Qs = 3) is another point on his demand curve. Note that this allocation exactly exhausts
his $200 budget.
By setting the price equal to $20, this exercise could be performed again, and the outcome will be a
quantity demanded of lift tickets equal to seven (plus three jazz club visits). Thus, the combination
(Ps = $20, Qs = 7) is another point on his demand curve. Figure 6.5 plots a demand curve going
through these three points.
By repeating this exercise for many different prices, the demand curve is established. We have now
linked the demand curve to utility theory.
Application Box 6.2: Individual and Collective Utility
The example developed in the text is not far removed from what economists do in practice.
From a philosophical standpoint, economists are supposed to be interested in the well-being
of the citizens who make up an economy or a country. To determine how ‘well-off’ citizens
6.3. Choice with ordinal utility 131
Figure 6.5: Utility to demand
Price
40
30
20 Demand
Quantity
3 4 7
When P = $30, the consumer finds the quantity such that MU/P is equal
for all purchases. The corresponding quantity purchased is 4 tickets. At
prices of $40 and $20 the equilibrium condition implies quantities of 3 and
7 respectively.
may be, social scientists frequently carry out surveys on how ‘content’ or ‘happy’ people are
in their every-day lives. For example, the Earth Institute at Columbia University regularly
produces a ‘World Happiness Report’. The report is based upon responses to survey questions
in numerous economies. One of the measures it uses to compare utility levels is the Cantril
ladder. This is an 11-point scale running from 0 to 10, with the lowest value signifying the
worst possible life, and 10 the highest possible quality of life. In reporting their findings, the
researchers are essentially claiming that some economies have, on average, more contented or
happier, people than others. Utility can be considered in exactly this way: A higher reported
value on the Cantril ladder suggests higher utility.
A slightly different measure of well-being across economies is given by the United Nations
Human Development Index. In this case, countries score high by having a high level of
income, good health (as measured by life expectancy), and high levels of education, as mea-
sured by the number of years of education completed or envisaged.
In practice, social scientists are very comfortable using utility-based concepts to describe the
economic circumstances of individuals in different economies.
6.3 Choice with ordinal utility

The budget constraint
In the preceding section, we assumed that utility is measurable in order to better understand how
consumers allocate their budgets, and how this process is reflected in the market demands that are
observed. The belief that utility might be measurable is not too extreme in the modern era. Neu-
roscientists are mapping more and more of the human brain and understanding how it responds
to positive and negative stimuli. At the same time, numerous sociological surveys throughout the
world ask individuals to rank their happiness on a scale of one to ten, or something similar, with a
view to making comparisons between individual-level and group-level happiness – see Application
Box 6.2. Nonetheless, not every scientist may be convinced that we should formulate behavioural
rules on this basis. Accordingly we now examine the economics of consumer behaviour without
this strong assumption. We assume instead that individuals are able to identify (a) different com-
binations of goods and services that yield equal satisfaction, and (b) combinations of goods and
services that yield more satisfaction than other combinations. In contrast to measurable (or cardi-
nal) utility, this concept is called ordinal utility, because it assumes only that consumers can order
utility bundles rather than quantify the utility.
Ordinal utility assumes that individuals can rank commodity bundles in accordance
with the level of satisfaction associated with each bundle.
The budget constraint

Neal’s monthly expenditure limit, or budget constraint, is $200. In addition, he faces a price of
$30 for lift tickets and $20 per visit to jazz clubs. Therefore, using S to denote the number of
snowboard outings and J the number of jazz club visits, if he spends his entire budget it must be
true that the sum of expenditures on each activity exhausts his budget or income (I):
Expenditure on snowboarding + expenditure on Jazz = Income

(Price of S × quantity of S) + (price of J × quantity of J) = Income
PS S + PJ J = I or $30S + $20J = $200
Since many different combinations of the two goods are affordable, it follows that the budget
constraint defines all bundles of goods that the consumer can afford with a given budget.
The budget constraint defines all bundles of goods that the consumer can afford with
a given budget.
The budget constraint, then, is just what it claims to be—a limit on behaviour. Neal’s budget con-
straint is illustrated in Figure 6.6, where the amount of each good consumed is given on the axes. If
he spends all of his $200 income on jazz, he can make exactly ten jazz club visits ($200/$20 = 10).
The calculation also applies to visits to Whistler. The intercept value is always obtained by dividing
income by the price of the good or activity in question.
In addition to these affordable extremes, Neal can also afford many other bundles, e.g., (S = 2, J =
7), or (S = 4, J = 4), or (S = 6, J = 1). The set of feasible, or affordable, combinations is bounded
by the budget line, and this is illustrated in Figure 6.6.
Figure 6.6: The budget line
Snowboarding
F= I/Ps
Non-affordable
A region
4
B K
2
Affordable
region = 0FC
C= I/Pj
0 4 7
Jazz
FC is the budget constraint and defines the affordable combinations of

snowboarding and jazz. F represents all income spent on snowboarding.
Thus F= I/Ps . Similarly C= I/Pj . Points above FC are not attainable. The
slope = OF/OC = (I/Ps )/(I/Pj ) = Pj /Ps = 20/30 = 2/3. The affordable
set is 0FC.
The affordable set of goods and services for the consumer is bounded by the budget
line from above; the non-affordable set lies strictly above the budget line.
The slope of the budget line is informative. As illustrated in Chapter 1, it indicates how many
snowboard visits must be sacrificed for one additional jazz visit; it defines the consumer’s trade-
offs. To illustrate: Suppose Neal is initially at point A (J = 4, S = 4), and moves to point K
(J = 7, S = 2). Clearly, both points are affordable. In making the move, he trades two snowboard
outings in order to get three additional jazz club visits, a trade-off of 2/3. This trade-off is the slope
of the budget line, which, in Figure 6.6, is AB/BK= −2/3, where the negative sign reflects the
downward slope.
Could it be that this ratio reflects the two prices ($20/$30)? The answer is yes: The slope of
the budget line is given by the vertical distance divided by the horizontal distance, OF/OC. The
points F and C were obtained by dividing income by the respective price—remember that the jazz
intercept is $200/$20 = 10. Formally, that is I/PJ . The intercept on the snowboard axis is likewise
I/PS . Accordingly, the slope of the budget constraint is:
(I/Ps) I Pj Pj
Slope = OF/OC = = × = .
(I/Pj ) Ps I Ps
Since the budget line has a negative slope, it is technically correct to define it with a negative sign.
But, as with elasticities, the sign is frequently omitted.
Tastes and indifference

We now consider how to represent a consumer’s tastes in two dimensions, given that he can order,
or rank, different consumption bundles, and that he can define a series of different bundles that all
yield the same satisfaction. We limit ourselves initially to considering just “goods,” and not “bads”
such as pollution.
Figure 6.7 examines the implications of these assumptions about tastes. Each point shows a con-
sumption bundle of snowboarding and jazz. Let us begin at bundle R. Since more of a good is
preferred to less, any point such as L, which lies to the northeast of R, is preferred to R, since L
offers more of both goods than R. Conversely, points to the southwest of R offer less of each good
than R, and therefore R is preferred to a point such as V.
Figure 6.7: Ranking consumption bundles
Snowboarding
Region preferred to R
L
W
V T
Jazz
L is preferred to R since more of each good is consumed at L, while points

such as V are less preferred than R. Points W and T contain more of one
good and less of the other than R. Consequently, we cannot say if they are
preferred to R without knowing how the consumer trades the goods off –
that is, his preferences.
Without knowing the consumer’s tastes, we cannot be sure at this stage how points in the northwest
and southeast regions compare with R. At W or T, the consumer has more of one good and less of
the other than at R. Someone who really likes snowboarding might prefer W to R, but a jazz buff
might prefer T to R.
Let us now ask Neal to disclose his tastes, by asking him to define several combinations of snow-
boarding and jazz that yield him exactly the same degree of satisfaction as the combination at R.
Suppose further, for reasons we shall understand shortly, that his answers define a series of points
that lie on the beautifully smooth contour UR in Figure 6.8. Since he is indifferent between all
points on UR by construction, this contour is an indifference curve.
Figure 6.8: Indifference curves
Snowboarding
M L
UL
C R
N
UR
F H
V
UV
Jazz
An indifference curve defines a series of consumption bundles, all of which

yield the same satisfaction. The slope of an indifference curve is the
marginal rate of substitution (MRS) and defines the number of units of the
good on the vertical axis that the individual will trade for one unit of the
good on the horizontal axis. The MRS declines as we move south-easterly,
because the consumer values the good more highly when he has less of it.
An indifference curve defines combinations of goods and services that yield the same
level of satisfaction to the consumer.
Pursuing this experiment, we could take other points in Figure 6.8, such as L and V, and ask the
consumer to define bundles that would yield the same level of satisfaction, or indifference. These
combinations would yield additional contours, such as UL and UV in Figure 6.8. This process
yields a series of indifference curves that together form an indifference map.
An indifference map is a set of indifference curves, where curves further from the
origin denote a higher level of satisfaction.
Let us now explore the properties of this map, and thereby understand why the contours have
their smooth convex shape. They have four properties. The first three follow from our preceding
discussion, and the fourth requires investigation.
1. Indifference curves further from the origin reflect higher levels of satisfaction.
2. Indifference curves are negatively sloped. This reflects the fact that if a consumer gets more
of one good she should have less of the other in order to remain indifferent between the two
combinations.
3. Indifference curves cannot intersect. If two curves were to intersect at a given point, then we
would have two different levels of satisfaction being associated with the same commodity
bundle—an impossibility.
4. Indifference curves are convex when viewed from the origin, reflecting a diminishing marginal
rate of substitution.
The convex shape reflects an important characteristic of preferences: When consumers have a lot
of some good, they value a marginal unit of it less than when they have a small amount of that
good. More formally, they have a higher marginal valuation at low consumption levels—that first
cup of coffee in the morning provides greater satisfaction than the second or third cup.
Consider the various points on UR , starting at M in Figure 6.8. At M Neal snowboards a lot; at N
he boards much less. The convex shape of his indifference map shows that he values a marginal
snowboard trip more at N than at M. To see this, consider what happens as he moves along his
indifference curve, starting at M. We have chosen the coordinates on UR so that, in moving from
M to R, and again from N to H, the additional amount of jazz is the same: CR=FH. From M, if
Neal moves to R, he consumes an additional amount of jazz, CR. By definition of the indifference
curve, he is willing to give up MC snowboard outings. The ratio MC/CR defines his willingness
to substitute one good for the other. This ratio, being a vertical distance divided by a horizontal
distance, is the slope of the indifference curve and is called the marginal rate of substitution,
MRS.
The marginal rate of substitution is the slope of the indifference curve. It defines
the amount of one good the consumer is willing to sacrifice in order to obtain a given
increment of the other, while maintaining utility unchanged.
At N, the consumer is willing to sacrifice the amount NF of boarding to get the same additional
amount of jazz. Note that, when he boards less, as at N, he is willing to give up less boarding than
when he has a lot of it, as at M, in order to get the same additional amount of jazz. His willingness
to substitute diminishes as he moves from M to N: The quantity NF is less than the quantity MC.
In order to reflect this taste characteristic, the indifference curve has a diminishing marginal rate
of substitution: A flatter slope as we move down along its surface.
A diminishing marginal rate of substitution reflects a higher marginal value being

associated with smaller quantities of any good consumed.
Optimization
We are now in a position to examine how the consumer optimizes—how he gets to the highest level
of satisfaction possible. The constraint on his behaviour is the affordable set defined in Figure 6.6,
the budget line.
Figure 6.9 displays several of Neal’s indifference curves in conjunction with his budget constraint.
We propose that he maximizes his utility, or satisfaction, at the point E, on the indifference curve
denoted by U3 . While points such as F and G are also on the boundary of the affordable set, they
do not yield as much satisfaction as E, because E lies on a higher indifference curve. The highest
possible level of satisfaction is attained, therefore, when the budget line touches an indifference
curve at just a single point—that is, where the constraint is tangent to the indifference curve. E is
such a point.
Figure 6.9: The consumer optimum
Snowboarding
E
U4
U3
G
U1 U2
K
Jazz
The budget constraint constrains the individual to points on or below HK.

The highest level of satisfaction attainable is U3 , where the budget con-
straint just touches, or is just tangent to, it. At this optimum the slope of the
budget constraint (−Pj /Ps) equals the MRS.
This tangency between the budget constraint and an indifference curve requires that the slopes of
each be the same at the point of tangency. We have already established that the slope of the budget
constraint is the negative of the price ratio (= −Px /Py). The slope of the indifference curve is the
marginal rate of substitution MRS. It follows, therefore, that the consumer optimizes where the
marginal rate of substitution equals the slope of the price line.
Optimization requires:
Pj
Slope of Indifference curve = marginal rate of substitution = − . (6.3)
Ps
A consumer optimum occurs where the chosen consumption bundle is a point such
that the price ratio equals the marginal rate of substitution.
Notice the resemblance between this condition and the one derived in the first section as Equa-
tion 6.2. There we argued that equilibrium requires the ratio of the marginal utilities be same as
the ratio of prices. Here we show that the MRS must equal the ratio of prices. In fact, with a
little mathematics it can be shown that the MRS is indeed the same as the (negative of the) ratio
of the marginal utilities: MRS = −MU j /MUs . Therefore the two conditions are in essence the
same! However, it was not necessary to assume that an individual can actually measure his utility
in obtaining the result that the MRS should equal the price ratio in equilibrium. The concept of
ordinal utility is sufficient.
Adjusting to income changes

Suppose now that Neal’s income changes from $200 to $300. How will this affect his consump-
tion decisions? In Figure 6.10, this change is reflected in a parallel outward shift of the budget
constraint. Since no price change occurs, the slope remains constant. By recomputing the ratio
of income to price for each activity, we find that the new snowboard and jazz intercepts are 10
(= $300/$30) and 15 (= $300/$20), respectively. Clearly, the consumer can attain a higher level
of satisfaction—at a new tangency to a higher indifference curve—as a result of the size of the
affordable set being expanded. In Figure 6.10, the new equilibrium is at E1 .
Adjusting to price changes

Next, consider the impact of a price change from the initial equilibrium E0 in Figure 6.10. Suppose
that jazz now costs more. This reduces the purchasing power of the given budget of $200. The new
jazz intercept is therefore reduced. The budget constraint becomes steeper and rotates around the
snowboard intercept H, which is unchanged because its price is constant. The new equilibrium is
at E2 , which reflects a lower level of satisfaction because the affordable set has been reduced by the
price increase. As explained in Section 6.2, E0 and E2 define points on the demand curve for jazz
(J0 and J2 ): They reflect the consumer response to a change in the price of jazz with all other things
held constant. In contrast, the price increase for jazz shifts the demand curve for snowboarding:
As far as the demand curve for snowboarding is concerned, a change in the price of jazz is one of
those things other than own-price that determine its position.
Philanthropy
Individuals in the foregoing analysis aim to maximize their utility, given that they have a fixed
budget. Note that this behavioural assumption does not rule out the possibility that these same
individuals may be philanthropic – that is, they get utility from the act of giving to their favourite
charity or the United Way or Centre-aide. To see this suppose that donations give utility to the
individual in question – she gets a ‘warm glow’ feeling as a result of giving, which is to say she
gets utility from the activity. There is no reason why we cannot put charitable donations on one
axis and some other good or combination of goods on the remaining axis. At equilibrium, the
marginal utility per dollar of contributions to charity should equal the marginal utility per dollar of
6.4. Applications of indifference analysis 139
Figure 6.10: Income and price adjustments
Snowboarding
E1
S1
E2
S2 E0
S0
I2 I0 I1
J2 J0 J1
Jazz
An income increase shifts the budget constraint from I0 to I1 . This enables

the consumer to attain a higher indifference curve. A price rise in jazz
tickets rotates the budget line I0 inwards around the snowboard intercept to
I2 . The price rise reflects a lower real value of income and results in a lower
equilibrium level of satisfaction.
expenditure on other goods; or, stated in terms of ordinal utility, the marginal rate of substitution
between philanthropy and any other good should equal the ratio of their prices. Evidently the price
of a dollar of charitable donations is one dollar.
6.4 Applications of indifference analysis

Price impacts: Complements and substitutes
The nature of complements and substitutes, defined in Chapter 4, can be further understood with
the help of Figure 6.10. The new equilibrium E2 has been drawn so that the increase in the price
of jazz results in more snowboarding—the quantity of S increases to S2 from S0 . These goods are
substitutes in this picture, because snowboarding increases in response to an increase in the price
of jazz. If the new equilibrium E2 were at a point yielding a lower level of S than S0 , we would
conclude that they were complements.
Cross-price elasticities
Continuing with the same price increase in jazz, we could compute the percentage change in
the quantity of snowboarding demanded as a result of the percentage change in the jazz price.
In this example, the result would be a positive elasticity value, because the quantity change in
snowboarding and the price change in jazz are both in the same direction, each being positive.
Income impacts: Normal and inferior goods

We know from Chapter 4 that the quantity demanded of a normal good increases in response to
an income increase, whereas the quantity demanded of an inferior good declines. Clearly, both
jazz and boarding are normal goods, as illustrated in Figure 6.10, because more of each one is
demanded in response to the income increase from I0 to I1 . It would challenge the imagination to
think that either of these goods might be inferior. But if J were to denote junky (inferior) goods
and S super goods, we could envisage an equilibrium E1 to the northwest of E0 in response to an
income increase, along the constraint I1 ; less J and more S would be consumed in response to the
income increase.
Policy: Income transfers and price subsidies

Government policies that improve the purchasing power of low-income households come in two
main forms: Pure income transfers and price subsidies. Social Assistance payments (“welfare”)
or Employment Insurance benefits, for example, provide an increase in income to the needy. Sub-
sidies, on the other hand, enable individuals to purchase particular goods or services at a lower
price—for example, rent or daycare subsidies.
In contrast to taxes, which reduce the purchasing power of the consumer, subsidies and income
transfers increase purchasing power. The impact of an income transfer, compared with a pure
price subsidy, can be analyzed using Figures 6.11 and 6.12.
In Figure 6.11, an income transfer increases income from I1 to I2 . The new equilibrium at E2
reflects an increase in utility, and an increase in the consumption of both daycare and other goods.
Suppose now that a government program administrator decides that, while helping this individual
to purchase more daycare accords with the intent of the transfer, she does not intend that govern-
ment money should be used to purchase other goods. She therefore decides that a daycare subsidy
program might better meet this objective than a pure income transfer.
A daycare subsidy reduces the price of daycare and therefore rotates the budget constraint out-
wards around the intercept on the vertical axis. At the equilibrium in Figure 6.12, purchases of
other goods change very little, and therefore most of the additional purchasing power is allocated
to daycare.
Let us take the example one stage further. From the initial equilibrium E1 in Figure 6.12, suppose
that, instead of a subsidy that took the individual to E2 , we gave an income transfer that enabled
the consumer to purchase the combination E2 . Such a transfer is represented in Figure 6.13 by
a parallel outward shift of the budget constraint from I1 to I1′ , going through the point E2 . We
now have a subsidy policy and an alternative income transfer policy, each permitting the same
consumption bundle (E2 ). The interesting aspect of this pair of possibilities is that the income
transfer will enable the consumer to attain a higher level of satisfaction—for example, at point
Figure 6.11: Income transfer
Other goods
U2
U1
E2
E1
I1 I2
Daycare
An increase in income due to a government transfer shifts the budget con-

straint from I1 to I2 . This parallel shift increases the quantity consumed of
the target good (daycare) and other goods, unless one is inferior.
Figure 6.12: Price subsidy
Other goods
U2
U1
E2
E1
I2
I1
Daycare
A subsidy to the targeted good, by reducing its price, rotates the budget
constraint from I1 to I2 . This induces the consumer to direct expenditure
more towards daycare and less towards other goods than an income transfer
that does not change the relative prices.
E ′ —and will also induce her to consume more of the good on the vertical axis. The higher level of
satisfaction comes about because the consumer has more latitude in allocating the additional real
income.
Application Box 6.3: Daycare subsidies in Quebec
The Quebec provincial government subsidizes daycare very heavily. In the network of day-
cares that are part of the government-sponsored “Centres de la petite enfance”, lower- and
middle-income households can place their children in daycare for about $10 per day. This
policy is designed to enable households to limit the share of their income expended on day-
care (though higher-income households are also heavily subsidized). This policy is described
accurately in Figure 6.13.
The consequences of strong subsidization are not negligible: Excess demand, to such an
extent that children are frequently placed on waiting lists for daycare places long before their
parents intend to use the service. Annual subsidy costs amount to almost $2 billion per year.
At the same time, it has been estimated that the policy has enabled many more parents to
enter the workforce than otherwise would have.
Figure 6.13: Subsidy-transfer comparison
Other goods
U2 U3
U1
E′
E2
E1
I2
I1 I1′
Daycare
A price subsidy to the targeted good induces the individual to move from
E1 to E2 , facing a budget constraint I2 . An income transfer that permits him
to consume E2 is given by I1′ ; but it also permits him to attain a higher level
of satisfaction, denoted by E ′ on the indifference curve U3 .
The price of giving

Imagine now that the good on the horizontal axis is charitable donations, rather than daycare,
and the government decides that for every dollar given the individual will see a reduction in their
income tax of 50 cents. This is equivalent to cutting the ‘price’ of donations in half, because
a donation of one dollar now costs the individual half of that amount. Graphically the budget
constraint rotates outward with the vertical intercept unchanged. Since donations now cost less
the individual has increased spending power as a result of the price reduction for donations. The
price reduction is designed to increase the attractiveness of donations to the utility maximizing
consumer.
144 Key Terms
K EY T ERMS
Cardinal utility is a measurable concept of satisfaction.
Total utility is a measure of the total satisfaction derived from consuming a given amount of
goods and services.
Marginal utility is the addition to total utility created when one more unit of a good or service
is consumed.
Diminishing marginal utility implies that the addition to total utility from each extra unit of
a good or service consumed is declining.
Consumer equilibrium occurs when marginal utility per dollar spent on the last unit of each
good is equal.
Law of demand states that, other things being equal, more of a good is demanded the lower
is its price.
Ordinal utility assumes that individuals can rank commodity bundles in accordance with the
level of satisfaction associated with each bundle.
Budget constraint defines all bundles of goods that the consumer can afford with a given
budget.
Affordable set of goods and services for the consumer is bounded by the budget line from
above; the non-affordable set lies strictly above the budget line.
Indifference curve defines combinations of goods and services that yield the same level of
satisfaction to the consumer.
Indifference map is a set of indifference curves, where curves further from the origin denote
a higher level of satisfaction.
Marginal rate of substitution is the slope of the indifference curve. It defines the amount of
one good the consumer is willing to sacrifice in order to obtain a given increment of the other,
while maintaining utility unchanged.
Diminishing marginal rate of substitution reflects a higher marginal value being associated
with smaller quantities of any good consumed.
Consumer optimum occurs where the chosen consumption bundle is a point such that the
price ratio equals the marginal rate of substitution.

Exercise 6.1 In the example given in Table 6.1, suppose Neal experiences a small increase in
income. Will he allocate it to snowboarding or jazz? [Hint: At the existing equilibrium, which
activity will yield the higher MU for an additional dollar spent on it?]
Exercise
√ 6.2 Suppose that utility depends on the square root of the amount of good X consumed:
U = X.
(a) In a spreadsheet enter the values 1. . . 16 as the X column (col A), and in the adjoining column
(B) compute the value of utility corresponding to each quantity of X . To do this use the
‘SQRT’ command. For example, the entry in cell B3 will be of the form ‘=SQRT(A3)’.
(b) In the third column enter the marginal utility (MU ) associated with each value of X – the
change in utility in going from one value of X to the next.
(c) Use the ‘graph’ tool to map the relationship between U and X .
(d) Use the graph tool to map the relationship between MU and X .
Exercise 6.3 Instead of the square-root utility function in Exercise 6.2, suppose that utility takes
the form U = x2 .
(a) Follow the same procedure as in the previous question – graph the utility function.
(b) Why is this utility function not consistent with our beliefs on utility?
Exercise 6.4
(a) Plot the utility function U = 2X , following the same procedure as in the previous questions.
(b) Next plot the marginal utility values in a graph. What do we notice about the behaviour of
the MU ?
Exercise 6.5 Let us see if we can draw a utility function for beer. In this instance the individual
may reach a point where he takes too much.
(a) If the utility function is of the form U = 6X − X 2, plot the utility values for X values in the
range 1 . . . 8, using either a spreadsheet or manual calculations.
(b) At how many units of X (beer) is the individual’s utility maximized?
(c) At how many beers does the utility become negative?
Exercise 6.6 Cappuccinos, C, cost $3 each, and music downloads of your favourite artist, M, cost
$1 each from your iTunes store. Income is $24.
(a) Draw the budget line, with cappuccinos on the vertical axis, and music on the horizontal
axis, and compute the values of the intercepts.
(b) What is the slope of the budget constraint, and what is the opportunity cost of 1 cappuccino?
(c) Are the following combinations of goods in the affordable set: (4C and 9M), (6C and 2M),
(3C and 15M)?
(d) Which combination(s) above lie inside the affordable set, and which lie on the boundary?
Exercise 6.7 George spends his income on gasoline and “other goods.”
(a) First, draw a budget constraint, with gasoline on the horizontal axis.
(b) Suppose now that, in response to a gasoline shortage in the economy, the government im-
poses a ration on each individual that limits the purchase of gasoline to an amount less than
the gasoline intercept of the budget constraint. Draw the new effective budget constraint.
Exercise 6.8 Suppose that you are told that the indifference curves defining the trade-off for two
goods took the form of straight lines. Which of the four properties outlines in Section 6.3 would
such indifference curves violate?
Exercise 6.9 Draw an indifference map with several indifference curves and several budget con-
straints corresponding to different possible levels of income. Note that these budget constraints
should all be parallel because only income changes, not prices. Now find some optimizing (tan-
gency) points. Join all of these points. You have just constructed what is called an income-
consumption curve. Can you understand why it is called an income-consumption curve?
Exercise 6.10 Draw an indifference map again, in conjunction with a set of budget constraints.
This time the budget constraints should each have a different price of good X and the same price
for good Y .
(a) Draw in the resulting equilibria or tangencies and join up all of these points. You have just
constructed a price-consumption curve for good X . Can you understand why the curve is so
called?
(b) Now repeat part (a), but keep the price of X constant and permit the price of Y to vary. The
resulting set of equilibrium points will form a price consumption curve for good Y .
Exercise 6.11 Suppose that movies are a normal good, but public transport is inferior. Draw an
indifference map with a budget constraint and initial equilibrium. Now let income increase and
draw a plausible new equilibrium, noting that one of the goods is inferior.
Chapter 7
Firms, investors and capital markets
7.1 Business organization

7.2 Corporate goals – profit
7.3 Risk and the investor
7.4 Pooling risks
7.1 Business organization

Many different types of suppliers provide goods and services to the marketplace. Some are small,
some are large. But, whatever their size, suppliers choose an organizational form that is appropriate
for their business: Aircraft and oil rigs are produced by large corporations; dental services are
provided by individual professionals or private partnerships.
The initial material of this chapter addresses organizational forms, their goals and their operation.
We then examine why individuals choose to invest in firms, and propose that such investment pro-
vides individual investors with a means both to earning a return on their savings and to managing
the risk associated with investing.
Understanding the way firms and capital markets function is crucial to understanding our eco-
nomic history and how different forms of social and economic institutions interact. For example,
seventeenth-century Amsterdam had a thriving bourgeoisie, well-developed financial markets, and
investors with savings. This environment facilitated the channeling of investors’ funds to firms
specializing in trade and nautical conquest. This tiny state was then the source of some of the
world’s leading explorers and traders, and it had colonies stretching to Indonesia. The result was
economic growth and prosperity.
In contrast, for much of the twentieth century, the Soviet Union dominated a huge territory cov-
ering much of Asia and Europe. But capital markets were non-existent, independent firms were
stifled, and economic decline ultimately ensued. Much of the enormous difference in the respec-
tive patterns of economic development can be explained by the fact that one state fostered firms,
capital markets, and legal institutions, while the other did not. In terms of our production possi-
bility frontier: One set of institutional arrangements was conducive to expanding the possibilities;
the other was not. Sustainable new businesses invariably require investors at an early point in the
lifecycle of the business. Accordingly, financial institutions that facilitate the flow of savings and
147
148 Firms, investors and capital markets
financial investment into new enterprises perform a vital function in the economy.
Businesses, or firms, have several different forms. At the smallest scale, a business takes the form
of a sole proprietor or sole trader who is the exclusive owner. A sole trader gets all of the revenues
from the firm and incurs all of the costs. Hence he may make profits or be personally liable for the
losses. In the latter case his business or even personal assets may be confiscated to cover debts.
Personal bankruptcy may result.
Sole proprietor is the single owner of a business.
If a business is to grow, partners may be required. Such partners can inject money in exchange for
a share of future profits. Firms where trust is involved, such as legal or accounting firms, typically
adopt this structure. A firm is given credibility when customers see that partners invest their own
wealth in it.
Partnership: a business owned jointly by two or more individuals, who share in the
profits and are jointly responsible for losses.
If a business is to grow to a significant size it will generally need cash and thus partners. Firms that
provide legal services or dental services rely primarily on human expertise, and therefore they need
relatively little physical capital. Hence their cash start-up needs tend to be modest. But firms that
produce aircraft need vast amounts of money to construct assembly facilities; pharmaceuticals may
need a billion dollars worth of research and development to bring a new drug to the marketplace.
Such businesses form corporations – also known as companies.
Large organizations have several inherent advantages over small organizations when a high out-
put level is required. Specialization in particular tasks leads to increased efficiency for production
workers. At the same time, non-production workers can perform a multitude of different tasks. If
a large corporation decided to contract out every task involved in bringing its product to market,
the costs of such agreements could be prohibitively high. In addition, synergies can arise from
teamwork. New ideas and better work flow are more likely to materialize when individuals work
in close proximity than when working as isolated units, no matter how efficient they may be indi-
vidually. A key aspect of such large organizations is that they have a legal identity separate from
the managers and owners.
Corporation or company is an organization with a legal identity separate from its

owners that produces and trades.
The owners of a corporation are known as its shareholders, and their object is usually to make
profits. There also exist non-profit corporations whose objective may be philanthropic. Since
our focus is upon markets, we will generally assume that profits form the objective of a typical
corporation. The profits that accrue to a corporation may be paid to the shareholders in the form
of a dividend, or retained in the corporation for future use. When large profits (or losses) accrue
the value of the corporation increases (or decreases), and this is reflected in the value of each share
7.1. Business organization 149
of the company. If the value of each share in the company increases (decreases) there is a capital
gain (loss) to the owners of the shares – the shareholders. In any given year shareholders can
receive a dividend and also obtain a capital gain (or loss). The sum of the dividend and capital gain
represents the return to owning their corporate stock in that year. When this sum is adjusted for
inflation it is termed the real return on corporate stock
Shareholders invest in corporations and therefore are the owners.
Dividends are payments made from after-tax profits to company shareholders.
Capital gains (losses) arise from the ownership of a corporation when an individual
sells a share at a price higher (lower) than when the share was purchased.
Real return to corporate stock is the inflation-adjusted sum of dividends and capital
gain (or loss).
A key difference between a company and a partnership is that a company involves limited liability,
whereas a partnership does not. Limited liability means that the liability of the company is limited
to the value of the company’s assets. Shareholders cannot be further liable for any wrongdoing on
the part of the company. Accordingly, partnerships and sole traders frequently insure themselves
and their operations. For example, all specialist doctors carry malpractice insurance.
Limited liability means that the liability of the company is limited to the value of the
company’s assets.
Corporations use capital, labour, and human expertise to produce a good, to supply a service, or
to act as an intermediary. Corporations are required to produce an annual income statement that
accurately describes the operation of the firm. An example is given in Table 7.1.
Table 7.1: Bank of Montreal income statement, 2008
Net income (after tax) from operations $ 1,978m

Preferred dividends $ 73m
Income available to shareholders $ 1,905m
Number of common stocks $ 502m
Earnings per common share $ 3.79
Dividends per common share $ 2.80
Market capitalization (June 2008) $ 23.7b

Stock price (June 2008) $ 48.0
“Net income from operations” represents after-tax profits. Of this amount, $73 million was paid to
holders of a special class of shares, and $1.905 million was available for either reinvesting in the
company or payment of dividends. There were 502 million shares outstanding in the company at
the end of 2008. This means that if the $1.905 million were allocated over all such shares, $3.79
could go to each one. But corporations normally retain a substantial part of such earnings in order
to finance investment for coming years. This component is called the retained earnings. The
remainder is distributed to the owners/shareholders in the form of dividends. In this case, of the
$3.79 earnings per share, $2.80 was distributed to shareholders and the remainder was retained
inside the company. The final two entries in the table indicate that the total value of the company’s
stock was $23.7 billion, and each unit of stock was valued at approximately $48 in June 2008.
Such information is publicly available for a vast number of corporations at the ‘finance’ section of
major search engines such as Google or Yahoo.
Retained earnings are the profits retained by a company for reinvestment and not
distributed as dividends.
In Canada, the corporate sector as a whole tends to hold on to more than half of after-tax profits
in the form of retained earnings. However there exists considerable variety in the behaviour of
corporations, and each firm tends to have a known and established pattern of how it allocates its
profits between dividends and retained earnings. In the Table 7.1 example, three quarters of profits
were distributed; yet some corporations have a no-dividend policy. In these latter cases the benefit
to investing in a firm must come in the form of capital gain to the owners of the shares.
7.2 Profit
Ownership and corporate goals
As economists, we believe that profit maximization accurately describes a typical firm’s objec-
tive. However, since large firms are not run by their owners but by their executives or agents, it
is frequently hard for the shareholders to know exactly what happens within a company. Even the
board of directors—the guiding managerial group—may not be fully aware of the decisions, strate-
gies, and practices of their executives and managers. Occasionally things go wrong, and managers
decide to follow their own interests rather than the interests of the company. In technical terms,
the interests of the corporation and its shareholders might not be aligned with the interests of its
managers. For example, managers might have a short horizon and take steps to increase their own
income in the short term, knowing that they will move to another job before the long-term effects
of their decisions impact the firm.
At the same time, the marketplace for the ownership of corporations exerts a certain discipline: If
firms are not as productive or profitable as possible, they may become subject to takeover by other
firms. Fear of such takeover can induce executives and boards to maximize profits.
The shareholder-manager relationship is sometimes called a principal-agent relationship, and it

7.2. Profit 151
can give rise to a principal-agent problem. If it is costly or difficult to monitor the behaviour of an
agent because the agent has additional information about his own performance, the principal may
not know if the agent is working to achieve the firm’s goals. This is the principal-agent problem.
Principal or owner: delegates decisions to an agent, or manager.
Agent: usually a manager who works in a corporation and is directed to follow the
corporation’s interests.
Principal-agent problem: arises when the principal cannot easily monitor the actions
of the agent, who therefore may not act in the best interests of the principal.
In an effort to deal with such a challenge, corporate executives frequently get bonuses or stock
options that are related to the overall profitability of their firm. Stock options usually take the form
of an executive being allowed to purchase the company’s stock in the future – but at a price that
is predetermined. If the company’s profits do increase, then the price of the company’s stock will
reflect this and increase likewise. Hence the executive has an incentive to work with the objective
of increasing profits because that will enable him to buy the company stock in the future at a lower
price than it will be worth.
Stock option: an option to buy the stock of the company at a future date for a fixed,
predetermined price.
The threat of takeover and the structure of rewards, together, imply that the assumption of profit
maximization is a reasonable one.
Application Box 7.1: The ‘Sub-Prime’ mortgage crisis: A principal-agent problem
With a decline in interest and mortgage rates in the early part of the twenty first century,
many individuals believed they could afford to buy a house because the borrowing costs were
lower than before. Employees and managers of lending companies believed likewise, and
they structured loans in such a way as to provide an incentive to low-income individuals to
borrow. These mortgage loans frequently enabled purchasers to buy a house with only a 5%
down payment, in some cases even less, coupled with a repayment schedule that saw low
repayments initially but higher repayments subsequently. The initial interest cost was so low
in many of these mortgages that it was even lower than the ‘prime’ rate – the rate banks charge
to their most prized customers.
The crisis that resulted became known as the ‘sub-prime’ mortgage crisis. In many cases
loan officers got bonuses based on the total value of loans they oversaw, regardless of the
quality or risk associated with the loan. The consequence was that they had the incentive
to make loans to customers to whom they would not have lent, had these employees and
managers been lending their own money, or had they been remunerated differently. The
outcomes were disastrous for numerous lending institutions. When interest rates climbed,
borrowers could not repay their loans. The construction industry produced a flood of houses
that, combined with the sale of houses that buyers could no longer afford, sent housing prices
through the floor. This in turn meant that recent house purchasers were left with negative
value in their homes – the value of their property was less than what they paid for it. Many
such ‘owners’ simply returned the keys to their bank, declared bankruptcy and walked away.
Some lenders went bankrupt; some were bailed out by the government, others bought by
surviving firms. This is a perfect example of the principal agent problem – the managers of
the lending institutions and their loan officers did not have the incentive to act in the interest
of the owners of those institutions.
The broader consequence of this lending practice was a financial collapse greater than any
since the Depression of the nineteen thirties. Assets of the world’s commercial and investment
banks plummeted in value. Their assets included massive loans and investments both directly
and indirectly to the real estate market, and when real estate values fell, so inevitably did the
value of the assets based on this sector. Governments around the world had to buy up bad
financial assets from financial institutions, or invest massive amounts of taxpayer money in
these same institutions. Otherwise the world’s financial system might have collapsed, with
unknowable consequences.
Taxpayers and shareholders together bore the burden of this disastrous investment policy.
Shareholders in many banks saw their shares drop in value to just a few percent of what they
had been worth a year or two prior to the collapse.
Economic and accounting profit

Economists and accountants frequently differ in how they measure profits. An accountant stresses
the financial flows of corporate activity; the economist is, in addition, concerned with opportunity
cost. Imagine that Felicity has just inherited $250,000 and decides to pursue her dream by opening
a clothing boutique. She quits her job that pays her $55,000 per annum, invests her inheritance
in the purchase of a small retail space on the high street and launches her business. At the end of
her first year she records $110,000 in clothing sales, which she purchased from the wholesaler for
$50,000. She pays herself a salary of $35,000 and has no other accounting costs because she owns
her physical capital – the store. Her accounting profit for the year is given by the margin returned
between the buying and selling price of her clothing ($60,000) minus her incurred costs ($35,000)
in salary. Her accounting profit is thus $25,000. Should she be content with this sum?
Felicity’s economist friend, Prudence, informs Felicity that her enterprise is not returning a profit
by economic standards. Prudence points out that Felicity could earn $55,000 as an alternative to
working in her own store, hence there is an additional implicit cost of $20,000 to be considered,
because Felicity only draws a salary of $35,000. Furthermore, Felicity has invested $250,000 in
her business to avoid rent. But that sum, invested at the going interest rate of 4%, could earn her
$10,000 per annum. That too is a foregone income stream so it is an implicit cost. Altogether,
the additional implict costs, not included in the accounting flows, amount to $30,000, and these
implicit costs exceed the ‘accounting profits’. Thus no economic profits are being made, because
7.3. Risk and the investor 153
the economist includes implicit costs in her profit calculation. In economic terms Felicity would
be better off by returning to her job and investing her inheritance. That strategy would generate an
income of $65,000, as opposed to the income of $60,000 that she generates from the boutique – a
salary of $35,000 plus an accounting profit of $25,000.
We can summarize this: Accounting profit is the difference between revenues and explicit costs.
Economic profit is the difference between revenue and the sum of explicit and implicit costs.
Explicit costs are the measured financial costs; Implicit costs represent the opportunity cost of the
resources used in production.
Accounting profit: is the difference between revenues and explicit costs.
Economic profit: is the difference between revenue and the sum of explicit and im-
plicit costs.
Explicit costs: are the measured financial costs.
Implicit costs: represent the opportunity cost of the resources used in production.
We will return to these concepts in the following chapters. Opportunity cost, or implicit costs, are
critical in determining the long-run structure of certain sectors in the economy.
7.3 Risk and the investor

Firms cannot grow without investors. A successful firm’s founder always arrives at a point where
more investment is required if her enterprise is to expand. Frequently, she will not be able to secure
a sufficiently large loan for such growth, and therefore must induce outsiders to buy shares in her
firm. She may also realize that expansion carries risk, and she may want others to share in this
risk. Risk plays a central role in the life of the firm and the investor. Most investors prefer to avoid
risk, but are prepared to assume a limited amount of it if the anticipated rewards are sufficiently
attractive.
A good illustration of risk-avoidance is to be seen in the purchase of home insurance. Most owners
of a house that has even a small probability of burning down or being destroyed by lightning,
purchase insurance. By doing so they are avoiding risk. But how much are they willing to pay
for such insurance? If the house is worth $500,000 and the probability of its being destroyed is
one in one thousand in a given year then, using an averaging perspective, individuals should be
willing to pay an insurance premium of $500 per annum. That insurance premium represents what
actuaries call a ‘fair’ gamble: If the probability of disaster is one in one thousand, then the ‘fair’
premium should be one thousandth the value of the home that is being insured. If the insurance
company insures millions of homes, then on average it will have to pay for the replacement of
one house for every one thousand houses it insures each year. So by charging homeowners a price
that exceeds $500 the insurer will cover not only the replacement cost of homes, but in addition
cover her administrative costs and perhaps make a profit. Insurers operate on the basis of what we
sometimes call the ‘law of large numbers’.
In fact however, most individuals are willing to pay more than this ‘fair’ amount, and actually do
pay more. If the insurance premium is $750 or $1,000 the home-owner is paying more than is
actuarially ‘fair’, but a person who dislikes risk may be willing to pay such an amount in order to
avoid the risk of being uninsured.
Our challenge now is to explain why individuals who purchase home insurance on terms that are
less than actuarially ‘fair’ in order to avoid risk are simultaneously willing to invest their retirement
savings into risky companies. Companies, like homes, are risky; while they may not collapse or
implode in any given year, they can have good or bad returns in any given year. Corporate returns
are inherently unpredictable and therefore risky. The key to understanding the willingness of risk-
averse individuals to invest in risky firms is to be found in the pooling of risks.
7.4 Risk pooling and diversification

Firms carrying very high risk do succeed in attracting investment through the capital market in the
modern economy. In Silicon Valley ‘angel’ investors pour billions of dollars into startup companies
that not only have no cash flow, but may also have no product! These start-ups frequently have no
more than a good idea and are in need of financing in order to turn the idea into a product, and then
bring the product to market.
Capital market: a set of financial institutions that funnels financing from investors
into bonds and stocks.
How can we reconcile the fact that, while these firms carry extraordinary uncertainty, investors
are still willing to part with large sums of money to fund development? And the investors are
not only billionaires with a good sense of the marketplace; private individuals who save for their
retirement also invest in these risky firms on the advice of their financial manager. These firms
might not be start-ups, but every firm that has publicly-traded stocks is subject to major variations
in its valuation, depending upon its performance in any given time period.
The answer is that most individuals hold a portfolio of investments, which is a combination of
different stocks and bonds. By investing in different stocks and bonds rather than concentrating in
one single investment or type of investment, an individual diversifies her portfolio, which is to say
she engages in risk pooling. A rigourous theory underlies this “don’t put all of your eggs in the
one basket” philosophy. The essentials of diversification or pooling are illustrated in the example
given in Table 7.2 below.1
1 A different form of risk management is defined by the idea of risk spreading. Imagine that an oil supertanker has
to be insured and the owner approaches one insurer. In the event of the tanker being ship-wrecked the damage caused
by the resulting oil spill would be catastrophic – both to the environment and the insurance company. In this instance
the insurance company does not benefit from the law of large numbers – it is not insuring thousands of tankers and
therefore would find it difficult to balance the potential claims with the annual insurance premiums. As a consequence,
insurers generally spread the potential cost among other insurers – this is called risk spreading. The world’s major
insurers, such as Lloyd’s of London, have hundreds of syndicates who each take on a small proportion of a big risk.
7.4. Risk pooling and diversification 155
Portfolio: a combination of assets that is designed to secure an income from investing

and to reduce risk.
Risk pooling: Combining individual risks in such a way that the aggregate risk is
reduced.
There are two risky stocks here: Natural Gas (NG) and technology (Tech). Each stock is priced at
$100, and over time it is observed that each yields a $10 return in good times and $0 in bad times.
The investor has $200 to invest, and each sector independently has a 50% probability (p = 0.5) of
good or bad times. This means that each stock should yield a $5 return on average. The challenge
here is to develop an investment strategy that minimizes the risk for the investor.
At this point we need a specific working definition of risk. We will define it in terms of how much
variation a stock might experience in its returns from year to year. Each of NG and Tech here have
returns of either $0 or $10, with equal probability. But what if the Tech returns were either +$20 or
−$10 with equal probability; or +$40 or −$30 with equal probability? In each of these alternative
scenarios the average outcome remains the same: A positive average return of $5. If the returns
profile to NG remains unchanged we would say that Tech is a riskier stock (than NG) if its returns
were defined by one of the alternatives here. Note that the average return is unchanged, and we are
defining risk in terms of the greater spread in the possible returns around an unchanged average.
The key to minimizing risk in the investor’s portfolio lies in exploring how the variation in returns
can be minimized by pooling risks.
Risk: A higher degree of risk is associated with increased variation in the possible
returns around an unchanged mean return.
Table 7.2: Investment strategies with risky assets
Strategy Expected returns with probabilities

$200 in NG 220 (p = 0.5) 200 (p = 0.5)
$200 in Tech 220 (p = 0.5) 200 (p = 0.5)
$100 in each 220 (p = 0.25) 210 (p = 0.5) 200 (p = 0.25)
The outcomes from three different investment strategies are illustrated in Table 7.2. By investing
all of her $200 in either NG or Tech, she will obtain $220 half of the time and $200 half of the
time, as indicated in the first two outcome rows. But by diversifying through buying one of each
stock, as illustrated in the final row, she reduces the variability of her portfolio. To see why note
that, since the performance of each stock is independent, there is now only a one chance in four
that both stocks do well, and therefore there is a 25 percent probability of earning $220. By the
These syndicates may again choose to subdivide their share among others, until the big risk becomes widely spread.
In this way it is possible to insure against almost any event or possibility, no matter how large.
same reasoning, there is a 25 percent probability of earning $200. But there is a 50 percent chance
that one stock will perform well and the other poorly. When that happens, she gets a return of
$210. In contrast to the outcomes defined in rows 1 and 2, the diversification strategy in row 3
yields fewer extreme potential outcomes and more potential outcomes that lie closer to the mean
outcome.
Diversification reduces the total risk of a portfolio by pooling risks across several
different assets whose individual returns behave independently.
Further diversification could reduce the variation in possible returns even further. To see this,
imagine that, rather than having a choice between investing in one or two stocks, we could invest
in four different stocks with the same returns profile as the two given in the table above. In such
a case, the likelihood of getting extreme returns would be even lower than when investing in two
stocks. This is because, if the returns to each stock are independent of the returns on the remaining
stocks, it becomes increasingly improbable that all, or almost all, of the stocks will experience
favorable (or unfavorable) returns in the same year. Now, imagine that we had 8 stocks, or 16,
or 32, or 64, etc. The “magic” of diversification is that the same average return can be attained,
yet variability can be reduced. If it can be reduced sufficiently by adding ever more stocks to the
portfolio, then even a highly risk-averse individual can build a portfolio that is compatible with
buying into risky firms.
There is no longer a mystery surrounding why risk-averse individuals are willing, at the same time,
to pay a high home-insurance premium to avoid risk, and simultaneously invest in ventures that
have substantial variation in the profile of the returns.
Application Box 7.2: The value of a financial advisor
The modern economy has thousands of highly-trained financial advisors. The successful ones
earn huge salaries. But there is a puzzle: Why do such advisors exist? Can they predict the
behaviour of the market any better than an uninformed advisor? Two insights help us answer
the question.
First, Burton Malkiel wrote a best seller called A Random Walk down Wall Street. He provided
ample evidence that a portfolio chosen on the basis of a monkey throwing darts at a list of
stocks would do just as well as the average portfolio constructed by your friendly financial
advisor.
Second, there are costs of transacting: An investor who builds a portfolio must devote time to
the undertaking, and incur the associated financial trading cost. In recognizing this, investors
may choose to invest in what they call mutual funds – a diversified collection of stocks –
or may choose to employ a financial advisor who will essentially perform the same task of
building a diversified portfolio. But, on average, financial advisors cannot beat the market,
even though many individual investors would like to believe otherwise.
Conclusion 157
At this point we may reasonably ask why individuals choose to invest any of their funds in a “safe”
asset – perhaps cash or Canadian Government bonds. After all, if their return to bonds is lower
on average than the return to stocks, and they can diversify away much of the risk associated with
stocks, why not get the higher average returns associated with stocks and put little or nothing in
the safer asset? The reason is that it is impossible to fully diversify. When a recession hits, for
example, the whole stock market may take a dive, because profits fall across the whole economy.
On account of this possibility, we cannot ever arrive at a portfolio where the returns to the different
stocks are completely independent. As a consequence, the rational investor will decide to put some
funds in bonds in order to reduce this systematic risk component that is associated with the whole
market.
To see how the whole market can change dramatically students can go to any publicly accessible
financial data site – such as Yahoo Finance and attempt to plot the TSX for the period 2005 –
present, or the NASDAQ index from the mid-nineties to the present.
C ONCLUSION
We have now come full circle. We started this chapter by describing the key role in economic
development and growth played by firms and capital markets. Capital markets channel the funds
of individual investors to risk-taking firms. Such firms—whether they are Dutch spice importers in
the seventeenth century, the Hudson’s Bay Company in nineteenth-century Canada, companies in
Alberta’s tar sands today or high tech start-ups in Silicon Valley—are engines of growth and play
a pivotal role in an economy’s development. Capital markets are what make it possible for these
firms to attract the savings of risk-averse individuals. By enabling individuals to diversify their
portfolios, capital markets form the link between individuals and firms.
We next turn to examine decision making within the firm. Firms must make the right decisions if
they are to grow and provide investors with a satisfactory return. Firms that survive the growth
process and ultimately bring a product to market are the survivors of the uncertainty surrounding
product development.
158 Key Terms
K EY T ERMS
Sole proprietor is the single owner of a business and is responsible for all profits and losses.
Partnership: a business owned jointly by two or more individuals, who share in the profits
and are jointly responsible for losses.
Corporation or company is an organization with a legal identity separate from its owners
that produces and trades.
Shareholders invest in corporations and therefore are the owners. They have limited liability
personally if the firm incurs losses.
Dividends are payments made from after-tax profits to company shareholders.
Capital gains (losses) arise from the ownership of a corporation when an individual sells a
share at a price higher (lower) than when the share was purchased.
Real return on corporate stock: the sum of dividend plus capital gain, adjusted for inflation.
Real return: the nominal return minus the rate of inflation.
Limited liability means that the liability of the company is limited to the value of the com-
pany’s assets.
Retained earnings are the profits retained by a company for reinvestment and not distributed
as dividends.
Principal or owner: delegates decisions to an agent, or manager.
Agent: usually a manager who works in a corporation and is directed to follow the corpora-
tion’s interests.
Principal-agent problem: arises when the principal cannot easily monitor the actions of the
agent, who therefore may not act in the best interests of the principal.
Stock option: an option to buy the stock of the company at a future date for a fixed, predeter-
mined price.
Accounting profit: is the difference between revenues and explicit costs.
Economic profit: is the difference between revenue and the sum of explicit and implicit costs.
Key Terms 159
Explicit costs: are the measured financial costs.
Implicit costs: represent the opportunity cost of the resources used in production.
Capital market: a set of financial institutions that funnels financing from investors into bonds
and stocks.
Portfolio: a combination of assets that is designed to secure an income from investing and to
reduce risk.
Risk pooling: a means of reducing risk and increasing utility by aggregating or pooling mul-
tiple independent risks.
Risk: the risk associated with an investment can be measured by the dispersion in possible
outcomes. A greater dispersion in outcomes implies more risk.
Diversification reduces the total risk of a portfolio by pooling risks across several different
assets whose individual returns behave independently.

Exercise 7.1 Henry is contemplating opening a microbrewery and investing his savings of $100,000
in it. He will quit his current job as a quality controller at Megaweiser where he is paid an annual
salary of $50,000. He plans on paying himself a salary of $40,000 at the microbrewery. He also an-
ticipates that his beer sales minus all costs other than his salary will yield him a surplus of $55,000
per annum. The rate of return on savings is 7%.
(a) Calculate the accounting profits envisaged by Henry.

(b) Calculate the economic profits.
(c) Should Henry open the microbrewery?
(d) If all values except the return on savings remain the same, what rate of return would leave
him indifferent between opening the brewery and not?
Exercise 7.2 You see an advertisement for life insurance for everyone 55 years of age and older.
The advertisement says that no medical examination is required prior to purchasing insurance. If
you are a very healthy 57-year old, do you think you will get a good deal from purchasing this
insurance?
Exercise 7.3 In which of the following are risks being pooled, and in which would risks likely be
spread by insurance companies?
(a) Insurance against Alberta’s Bow River Valley flooding.

(b) Life insurance.
(c) Insurance for the voice of Avril Lavigne or Celine Dion.
(d) Insuring the voices of the lead vocalists in Metallica, Black Eyed Peas, Incubus, Evanes-
cence, Green Day, and Jurassic Five.
Exercise 7.4 Your house has a one in five hundred probability chance of burning down in any given
year. It is valued at $350,000.
(a) What insurance premium would be actuarially fair for this situation?
(b) If the owner is willing to pay a premium of $900, does she dislike risk or is she indifferent
to risk?
Exercise 7.5 If individuals experience diminishing marginal utility from income it means that their
utility function will resemble the total utility functions developed graphically in Section 6.2. Let
us imagine specifically that if √
Y is income and U is utility, the individual gets utility from income
according to the relation U = Y .
(a) In a spreadsheet or using a calculator, calculate the amount of utility the individual gets for
all income values running from $1 to $25.
(b) Graph the result with utility on the vertical axis and income on the horizontal axis, and verify
from its shape that the marginal utility of income is declining.
(c) Using your calculations, how much utility will the individual get from $4, $9 and $16?
(d) Suppose now that income results from a lottery and half of the time the individual gets $4
and half of the time he gets $16. How much utility will he get on average?
(e) Now suppose he gets $10 each time with certainty. How much utility will he get from this?
(f) Since $10 is exactly an average of $4 and $16, can you explain why $10 with certainty gives
him more utility than getting $4 and $16 each half of the time?
Exercise 7.6 In Question 7.5, suppose that the individual gets utility according to the relation
U = 12 Y . Repeat the calculations for each part of the question and see if you can understand why
the answers are different.
Chapter 8
Production and cost
8.1 Efficient production

8.2 Time frames: The short run and the long run
8.3 Production in the short run
8.4 Costs in the short run
8.5 Fixed costs and sunk costs
8.6 Production and costs in the long run
8.7 Technological change and globalization
8.8 Clusters, externalities, learning by doing, and
scope economies
8.1 Efficient production

Firms that fail to operate efficiently seldom survive. They are dominated by their competitors
because the latter produce more efficiently and can sell at a lower price. The drive for profitability
is everywhere present in the modern economy. Companies that promise more profit, by being more
efficient, are valued more highly on the stock exchange. For example: In July of 2015 Google
announced that, going forward, it would be more attentive to cost management in its numerous
research endeavours that aim to bring new products to the marketplace. This policy, put in place
by the Company’s new Chief Financial Officer, was welcomed by investors who, as a result, bought
up the stock. The Company’s stock increased in value by 16% in one day – equivalent to about
$50 billion.
The remuneration of managers in virtually all corporations is linked to profitability. Efficient pro-
duction, a.k.a. cost reduction, is critical to achieving this goal. In this chapter we will examine cost
management and efficient production from the ground up – by exploring how a small entrepreneur
brings his or her product to market in the most efficient way possible. As we shall see, efficient
production and cost minimization amount to the same thing: Cost minimization is the financial
reflection of efficient production.
Efficient production is critical in any budget-driven organization, not just in the private sector.
Public institutions equally are, and should be, concerned with costs and efficiency.
163
164 Production and cost
Entrepreneurs employ factors of production (capital and labour) in order to transform raw materials
and other inputs into goods or services. The relationship between output and the inputs used in
the production process is called a production function. It specifies how much output can be
produced with given combinations of inputs. A production function is not restricted to profit-
driven organizations. Municipal road repairs are carried out with labour and capital. Students are
educated with teachers, classrooms, computers, and books. Each of these is a production process.
Production function: a technological relationship that specifies how much output

can be produced with specific amounts of inputs.
Economists distinguish between two concepts of efficiency: One is technological efficiency; the
other is economic efficiency. To illustrate the difference, consider the case of auto assembly in
Oshawa Megamobile Inc., an auto manufacturer. Megamobile could assemble its vehicles either
by using a large number of assembly workers and a plant that has a relatively small amount of
machinery, or it could use fewer workers accompanied by more machinery in the form of robots.
Each of these processes could be deemed technologically efficient, provided that there is no waste.
If the workers without robots are combined with their capital to produce as much as possible, then
that production process is technologically efficient. Likewise, in the scenario with robots, if the
workers and capital are producing as much as possible, then that process too is efficient in the
technological sense.
Technological efficiency means that the maximum output is produced with the given
set of inputs.
Economic efficiency is concerned with more than just technological efficiency. Since the en-
trepreneur’s goal is to make profit, she must consider which technologically efficient process best
achieves that objective. More broadly, any budget-driven process should focus on being economi-
cally efficient, whether in the public or private sector. An economically efficient production struc-
ture is the one that produces output at least cost.
Economic efficiency defines a production structure that produces output at least cost.
Auto-assembly plants the world over have moved to using robots during the last two decades.
Why? The reason is not that robots were invented 20 years ago; they were invented long before
that. The real reason is that, until recently, this technology was not economically efficient. Robots
were too expensive; they were not capable of high-precision assembly. But once their cost declined
and their accuracy increased they became economically efficient. The development of robots repre-
sented technological progress. When this progress reached a critical point, entrepreneurs embraced
it.
To illustrate the point further, consider the case of garment assembly. There is no doubt that our
engineers could make robots capable of joining the pieces of fabric that form garments. This is not
beyond our technological abilities. Why, then, do we not have such capital-intensive production
processes for garment making, similar to the production process chosen by Oshawa Megamobile?
8.2. The time frame 165
The answer is that, while such a concept could be technologically efficient, it would not be eco-
nomically efficient. It is more profitable to use large amounts of labour and relatively traditional
machines to assemble garments, particularly when labour in Asia costs less and the garments can
be shipped back to Canada inexpensively (in contrast to automobiles). Containerization and scale
economies in shipping mean that a garment can be shipped to Canada from Asia for a few cents
per unit.
Efficiency in production is not limited to the manufacturing sector. Farmers must choose the op-
timal combination of labour, capital and fertilizer to use. In the health and education sectors,
efficient supply involves choices on how many high- and low-skill workers to employ, how much
traditional physical capital to use, how much information technology to use, based upon the pro-
ductivity and cost of each. Professors and physicians are costly inputs. When they work with new
technology (capital) they become more efficient at performing their tasks: It is less costly to have
a single professor teach in a 300-seat classroom that is equipped with the latest technology, than
have several professors each teaching 60-seat classes with chalk and a blackboard.
8.2 The time frame

We distinguish initially between the short run and the long run. When discussing technological
change, we use the term very long run. These concepts have little to do with clocks or calendars;
rather, they are defined by the degree of flexibility an entrepreneur or manager has in her production
process. A key decision variable is capital.
A customary assumption is that a producer can hire more labour immediately, if necessary, either
by taking on new workers (since there are usually some who are unemployed and looking for
work), or by getting the existing workers to work longer hours. In contrast, getting new capital
in place is generally more time consuming: The entrepreneur may have to place an order for new
machinery, which will involve a production and delivery time lag. Or she may have to move to
a more spacious location in order to accommodate the added capital. Whether this calendar time
is one week, one month, or one year is of no concern to us. We define the long run as a period
of sufficient length to enable the entrepreneur to adjust her capital stock, whereas in the short run
at least one factor of production is fixed. Note that it matters little whether it is labour or capital
that is fixed in the short run. A software development company may be able to install new capital
(computing power) instantaneously but have to train new developers. In such a case capital is
variable and labour is fixed in the short run. The definition of the short run is that one of the factors
is fixed, and in our examples we will assume that it is capital.
Short run: a period during which at least one factor of production is fixed. If capital
is fixed, then more output is produced by using additional labour.
Long run: a period of time that is sufficient to enable all factors of production to be
adjusted.
Very long run: a period sufficiently long for new technology to develop.
8.3 Production in the short run

Black Diamond Snowboards (BDS) is a start-up snowboard producing enterprise. Its founder
has invented a new lamination process that gives extra strength to his boards. He has set up a
production line in his garage that has four workstations: Laminating, attaching the steel edge,
waxing, and packing.
With this process in place, he must examine how productive his firm can be. After extensive
testing, he has determined exactly how his productivity depends upon the number of workers. If he
employs only one worker, then that worker must perform several tasks, and will encounter ‘down
time’ between workstations. Extra workers would therefore not only increase the total output; they
could, in addition, increase output per worker. He also realizes that once he has employed a critical
number of workers, additional workers may not be so productive: Because they will have to share
the fixed amount of machinery in his garage, they may have to wait for another worker to finish
using a machine. At such a point, the productivity of his plant will begin to fall off, and he may
want to consider capital expansion. But for the moment he is constrained to using this particular
assembly plant. Testing leads him to formulate the relationship between workers and output that is
described in Table 8.1.
Table 8.1: Snowboard production and productivity
1 2 3 4 5
Workers Output Marginal Average Stages of
(T P) product product production
(MPL ) (APL )
0 0
1 15 15 15
2 40 25 20 MPL increasing
3 70 30 23.3
4 110 40 27.5
5 145 35 29
6 175 30 29.2
7 200 25 28.6
MPL positive and declining
8 220 20 27.5
9 235 15 26.1
10 240 5 24.0
11 235 -5 21.4 MPL negative
By increasing the number of workers in the plant, BDS produces more boards. The relationship
8.3. Production in the short run 167
between these two variables in columns 1 and 2 in the table is plotted in Figure 8.1. This is called
the total product function (T P), and it defines the output produced with different amounts of
labour in a plant of fixed size.
Figure 8.1: Total product curve
300
250
200
Output
150
100
50
0
0 2 4 6 8 10 12
Labour
Output increases with the amount of labour used. Initially the increase in
output due to using more labour is high, subsequently it is lower. The initial
phase characterizes increasing productivity, the later phase defines declin-
ing productivity.
Total product is the relationship between total output produced and the number of
workers employed, for a given amount of capital.
This relationship is positive, indicating that more workers produce more boards. But the curve has
an interesting pattern. In the initial expansion of employment it becomes progressively steeper –
its curvature is slightly convex; following this phase the function’s increase becomes progressively
less steep – its curvature is concave. These different stages in the T P curve tell us a great deal
about productivity in BDS. To see this, consider the additional number of boards produced by each
worker. The first worker produces 15. When a second worker is hired, the total product rises to
40, so the additional product attributable to the second worker is 25. A third worker increases
output by 30 units, and so on. We refer to this additional output as the marginal product (MP) of
an additional worker, because it defines the incremental, or marginal, contribution of the worker.
These values are entered in column 3.
More generally the MP of labour is defined as the change in output divided by the change in the
number of units of labour employed. Using, as before, the Greek capital delta (∆) to denote a
change, we can define
Change in output produced ∆Q

MPL = =
Change in labour employed ∆L
In this example the change in labour is one unit at each stage and hence the marginal product of
labour is simply the corresponding change in output. It is also the case that the MPL is the slope
of the T P curve – the change in the value on the vertical axis due to a change in the value of the
variable on the horizontal axis.
Marginal product of labour is the addition to output produced by each additional

worker. It is also the slope of the total product curve.
During the initial stage of production expansion, the marginal product of each worker is increas-
ing. It increases from 15 to 40 as BDS moves from having one employee to four employees. This
increasing MP is made possible by the fact that each worker is able to spend more time at his work-
station, and less time moving between tasks. But, at a certain point in the employment expansion,
the MP reaches a maximum and then begins to tail off. At this stage – in the concave region of
the T P curve – additional workers continue to produce additional output, but at a diminishing rate.
For example, while the fourth worker adds 40 units to output, the fifth worker adds 35, the sixth
worker 30, and so on. This declining MP is due to the constraint of a fixed number of machines:
All workers must share the same capital. The MP function is plotted in Figure 8.2.
Figure 8.2: Average and marginal product curves
40
Average
30 product
of labour
Output
20
Marginal
product
10 of labour
0
0 2 4 6 8 10 12
Labour
The productivity curves initially rise and then decline, reflecting increasing
and decreasing productivity. The MPL curves must intersect the APL curve at
the maximum of the APL : The average must increase if the marginal exceeds
the average and must decline if the marginal is less than the average.
8.3. Production in the short run 169
The phenomenon we have just described has the status of a law in economics: The law of dimin-
ishing returns states that, in the face of a fixed amount of capital, the contribution of additional
units of a variable factor must eventually decline.
Law of diminishing returns: when increments of a variable factor (labour) are added
to a fixed amount of another factor (capital), the marginal product of the variable factor
must eventually decline.
The relationship between Figures 8.1 and 8.2 should be noted. First, the MPL reaches a maximum
at an output of 4 units – where the slope of the T P curve is greatest. The MPL curve remains
positive beyond this output, but declines: The T P curve reaches a maximum when the tenth unit
of labour is employed. An eleventh unit actually reduces total output; therefore, the MP of this
eleventh worker is negative! In Figure 8.2, the MP curve becomes negative at this point. The
garage is now so crowded with workers that they are beginning to obstruct the operation of the
production process. Thus the producer would never employ an eleventh unit of labour.
Next, consider the information in the fourth column of the table. It defines the average product
of labour (APL )—the amount of output produced, on average, by workers at different employment
levels:
Total output produced Q
APL = = .
Total amount of labour employed L
This function is also plotted in Figure 8.2. Referring to the table: The AP column indicates, for
example, that when two units of labour are employed and forty units of output are produced, the
average production level of each worker is 20 units (= 40/2). When three workers produce 70
units, their average production is 23.3 (= 70/3), and so forth. Like the MP function, this one also
increases and subsequently decreases, reflecting exactly the same productivity forces that are at
work on the MP curve.
Average product of labour is the number of units of output produced per unit of
labour at different levels of employment.
The AP and MP functions intersect at the point where the AP is at its peak. This is no accident,
and has a simple explanation. Imagine a baseball player who is batting .280 coming into today’s
game—he has been hitting his way onto base 28 percent of the time when he goes up to bat, so far
this season. This is his average product, AP.
In today’s game, if he bats .500 (he hits his way to base on half of his at-bats), then he will improve
his average. Today’s batting (his MP) at .500 therefore pulls up his season’s AP. Accordingly,
whenever the MP exceeds the AP, the AP is pulled up. By the same reasoning, if his MP is less
than his season average, his average will be pulled down. It follows that the two functions must
intersect at the peak of the AP curve. To summarize:
If the MP exceeds the AP, then the AP increases;

If the MP is less than the AP, then the AP declines.
While the owner of BDS may understand his productivity relations, his ultimate goal is to make
profit, and for this he must figure out how productivity translates into cost.
8.4 Costs in the short run

The cost structure for the production of snowboards at Black Diamond is illustrated in Table 8.2.
Employees are skilled and are paid a weekly wage of $1,000. The cost of capital is $3,000 and it
is fixed, which means that it does not vary with output. As in Table 8.1, the number of employees
and the output are given in the first two columns. The following three columns define the capital
costs, the labour costs, and the sum of these in producing different levels of output. We use the
terms fixed, variable, and total costs to define the cost structure of a firm. Fixed costs do not vary
with output, whereas variable costs do, and total costs are the sum of fixed and variable costs. To
keep this example as simple as possible, we will ignore the cost of raw materials. We could add an
additional column of costs, but doing so will not change the conclusions.
Table 8.2: Snowboard production costs
Workers Output Capital Labour Total Average Average Average Marginal

cost cost costs fixed variable total cost
fixed variable cost cost cost
0 0 3,000 0 3,000
1 15 3,000 1,000 4,000 200.0 66.7 266.7 66.7
2 40 3,000 2,000 5,000 75.0 50.0 125.0 40.0
3 70 3,000 3,000 6,000 42.9 42.9 85.7 33.3
4 110 3,000 4,000 7,000 27.3 36.4 63.6 25.0
5 145 3,000 5,000 8,000 20.7 34.5 55.2 28.6
6 175 3,000 6,000 9,000 17.1 34.3 51.4 33.3
7 200 3,000 7,000 10,000 15.0 35.0 50.0 40.0
8 220 3,000 8,000 11,000 13.6 36.4 50.0 50.0
9 235 3,000 9,000 12,000 12.8 38.3 51.1 66.7
10 240 3,000 10,000 13,000 12.5 41.7 54.2 200.0
Fixed costs are costs that are independent of the level of output.
Variable costs are related to the output produced.

8.4. Costs in the short run 171
Total cost is the sum of fixed cost and variable cost.
Total costs are illustrated in Figure 8.3 as the vertical sum of variable and fixed costs. For example,
Table 8.2 indicates that the total cost of producing 220 units of output is the sum of $3,000 in fixed
costs plus $8,000 in variable costs. Therefore, at the output level 220 on the horizontal axis in
Figure 8.3, the sum of the cost components yields a value of $11,000 that forms one point on the
total cost curve. Performing a similar calculation for every possible output yields a series of points
that together form the complete total cost curve.
Figure 8.3: Total cost curves
14 000
12 000 Total cost
10 000
Variable cost
Cost ($)
8 000
6 000
4 000 Fixed cost (FC)

3 000
2 000
0
0 50 100 150 200 250 300
Output
Total cost is the vertical sum of the variable and fixed costs.
Average costs are given in the next three columns of Table 8.2. Average cost is the cost per unit
of output, and we can define an average cost corresponding to each of the fixed, variable, and total
costs defined above. Average fixed cost (AFC) is the total fixed cost divided by output; average
variable cost (AVC) is the total variable cost divided by output; and average total cost (ATC) is
the total cost divided by output.
AFC = (Fixed cost)/Q = FC/Q

AVC = (Total variable costs)/Q = TVC/Q
ATC = AFC + AVC
Average fixed cost is the total fixed cost per unit of output.
Average variable cost is the total variable cost per unit of output.
Average total cost is the sum of all costs per unit of output.
The productivity-cost relationship

Consider the average variable cost - average product relationship, as developed in column 7 of
Table 8.2; its corresponding variable cost curve is plotted in Figure 8.4. In this example, AVC first
decreases and then increases. The intuition behind its shape is straightforward (and realistic) if
you have understood why productivity varies in the short run: The variable cost, which represents
the cost of labour, is constant per unit of labour, because the wage paid to each worker does not
change. However, each worker’s productivity varies. Initially, when we hire more workers, they
become more productive, perhaps because they have less ‘down time’ in switching between tasks.
This means that the labour costs per snowboard must decline. At some point, however, the law of
diminishing returns sets in: As before, each additional worker is paid a constant amount, but as
productivity declines the labour cost per snowboard increases.
Figure 8.4: Average and marginal cost curves
250
200
Cost ($)
150
100
MC
50 ATC
AVC
AFC
0
0 20 40 60 80 100 120 140 160 180 200 220 240 260
Output
The MC intersects the ATC and AVC at their minimum values. The AFC
declines indefinitely as fixed costs are spread over a greater output.
In this numerical example the AP is at a maximum when six units of labour are employed and
output is 175. This is also the point where the AVC is at a minimum. This maximum/minimum
relationship is also illustrated in Figures 8.2 and 8.4.
Now consider the marginal cost - marginal product relationship. The marginal cost (MC)
defines the cost of producing one more unit of output. In Table 8.2, the marginal cost of output is
given in the final column. It is the additional cost of production divided by the additional number
of units produced. For example, in going from 15 units of output to 40, total costs increase from
$4,000 to $5,000. The MC is the cost of those additional units divided by the number of additional
8.4. Costs in the short run 173
units. In this range of output, MC is $1, 000/25 = $40. We could also calculate the MC as the
addition to variable costs rather than the addition to total costs, because the addition to each is the
same—fixed costs are fixed. Hence:
Change in total costs ∆TC
MC = =
Change in variable costs ∆TVC
= = .
Marginal cost of production is the cost of producing each additional unit of output.
Just as the behaviour of the AVC curve is determined by the AP curve, so too the behaviour of the
MC is determined by the MP curve. When the MP of an additional worker exceeds the MP of
the previous worker, this implies that the cost of the additional output produced by the last worker
hired must be declining. To summarize:
If the marginal product of labour increases, then the marginal cost of output declines;
If the marginal product of labour declines, then the marginal cost of output increases.
In our example, the MPL reaches a maximum when the fourth unit of labour is employed (or 110
units of output are produced), and this also is where the MC is at a minimum. This illustrates that
the marginal cost reaches a minimum at the output level where the marginal product reaches a
maximum.
The average total cost is the sum of the fixed cost per unit of output and the variable cost per unit
of output. Typically, fixed costs are the dominant component of total costs at low output levels, but
become less dominant at higher output levels. Unlike average variable costs, note that the average
fixed cost must always decline with output, because a fixed cost is being spread over more units of
output. Hence, when the ATC curve eventually increases, it is because the increasing variable cost
component eventually dominates the declining AFC component. In our example, this occurs when
output increases from 220 units (8 workers) to 235 (9 workers).
Finally, observe the interrelationship between the MC curve on the one hand and the ATC and AVC
on the other. Note from Figure 8.4 that the MC cuts the AVC and the ATC at the minimum point of
each of the latter. The logic behind this pattern is analogous to the logic of the relationship between
marginal and average product curves: When the cost of an additional unit of output is less than the
average, this reduces the average cost; whereas, if the cost of an additional unit of output is above
the average, this raises the average cost. This must hold true regardless of whether we relate the
MC to the ATC or the AVC.
When the marginal cost is less than the average cost, the average cost must decline;
When the marginal cost exceeds the average cost, the averge cost must increase.
Notation: We use both the abbreviations ATC and AC to denote average total cost. The term
‘average cost’ is understood in economics to include both fixed and variable costs.
8.5 Fixed costs and sunk costs

The distinction between fixed and variable costs is important for producers who encounter diffi-
culty in making a profit. If a producer has committed himself to setting up a plant, then he has
made a decision to incur a fixed cost. Having done this, he must now decide on a production strat-
egy that will maximize profit. However, the price that consumers are willing to pay may not be
sufficient to yield a profit. So, if Black Diamond Snowboards cannot make a profit, should it shut
down? The answer is that if it can cover its variable costs, having already incurred its fixed costs,
it should stay in production, at least temporarily. By covering the variable cost of its operation,
Black Diamond is at least earning some return. A sunk cost is a fixed cost that has already been
incurred and cannot be recovered. But if the pressures of the marketplace are so great that the total
costs cannot be covered in the longer run, then this is not a profitable business and the firm should
close its doors.
Is a fixed cost always a sunk cost? No: Any production that involves capital will incur a fixed
cost – one not varying with the amount produced. Such capital can be financed in several ways
however: It might be financed on a very short-term lease basis, or it might have been purchased
by the entrepreneur. If it is leased on a month-to-month basis, an unprofitable entrepreneur who
can only cover variable costs (and who does not foresee better market conditions ahead) can exit
the industry quickly – by not renewing the lease on the capital. But an individual who has actually
purchased equipment that cannot readily be resold has essentially sunk money into the fixed cost
component of his production. This entrepreneur should continue to produce as long as he can cover
variable costs.
Sunk cost is a fixed cost that has already been incurred and cannot be recovered, even
by producing a zero output.
R & D as a sunk cost

Sunk costs in the modern era are frequently in the form of research and development costs, not the
cost of building a plant or purchasing machinery. The prototypical example is the pharmaceutical
industry, where it is becoming progressively more challenging to make new drug breakthroughs
– both because the ‘easier’ breakthroughs have already been made, and because it is necessary
to meet tighter safety conditions attaching to new drugs. Research frequently leads to drugs that
are not sufficiently effective in meeting their target. As a consequence, the pharmaceutical sector
regularly writes off hundreds of millions of dollars of lost sunk costs – unfruitful research and
development.
Finally, we need to keep in mind the opportunity costs of running the business. The owner pays
himself a salary, and ultimately he must recognize that the survival of the business should not
depend upon his drawing a salary that is less than his opportunity cost. As developed in Section 7.2,
8.6. Long-run production and costs 175
if he underpays himself in order to avoid shutting down, he might be better off in the long run to
close the business and earn his opportunity cost elsewhere in the marketplace.
8.6 Long-run production and costs

The snowboard manufacturer we portray produces a relatively low level of output; in reality, mil-
lions of snowboards are produced each year in the global market. Black Diamond Snowboards
may have hoped to get a start by going after a local market—the “free-ride” teenagers at Mont
Sainte Anne in Quebec or at Fernie in British Columbia. If this business takes off, the owner must
increase production, take the business out of his garage and set up a larger-scale operation. But
how will this affect his cost structure? Will he be able to produce boards at a lower cost than when
he was producing a very limited number of boards each season? Real-world experience would
indicate yes.
Production costs almost always decline when the scale of the operation initially increases. We
refer to this phenomenon simply as economies of scale. There are several reasons why scale
economies are encountered. One is that production flows can be organized in a more efficient
manner when more is being produced. Another is that the opportunity to make greater use of task
specialization presents itself; for example, Black Diamond Snowboards may be able to subdivide
tasks within the laminating and packaging stations. If scale economies do define the real world,
then a bigger plant—one that is geared to produce a higher level of output—should have an average
total cost curve that is “lower” than the cost curve corresponding to the smaller scale of operation
we considered in the example above.
Average costs in the long run

Figure 8.5 illustrates a possible relationship between the ATC curves for four different scales of
operation. ATC1 is the average total cost curve associated with a small-sized plant; think of it
as the plant built in the entrepreneur’s garage. ATC2 is associated with a somewhat larger plant,
perhaps one she has put together in a rented industrial or commercial space. The further a cost
curve is located to the right of the diagram the larger the production facility it defines, given that
output is measured on the horizontal axis. If there are economies associated with a larger scale of
operation, then the average costs associated with producing larger outputs in a larger plant should
be lower than the average costs associated with lower outputs in a smaller plant, assuming that
the plants are producing the output levels they were designed to produce. For this reason, the cost
curve ATC2 and the cost curve ATC3 each have a segment that is lower than the lowest segment
on ATC1 . However, in Figure 8.5 the cost curve ATC4 has moved upwards. What behaviours are
implied here?
In many production environments, beyond some large scale of operation, it becomes increasingly
difficult to reap further cost reductions from specialization, organizational economies, or marketing
economies. At such a point, the scale economies are effectively exhausted, and larger plant sizes
no longer give rise to lower (short-run) ATC curves. This is reflected in the similarity of the
ATC2 and the ATC3 curves. The pattern suggests that we have almost exhausted the possibilities
of further scale advantages once we build a plant size corresponding to ATC2 . Consider next
Figure 8.5: Long-run and short-run average costs
Cost ($)
ATC1 ATC4
LATC
ATC2 ATC3
Region Region Region

of IRS of CRS of DRS
Minimum efficient
scale (MES)
Quantity
The long-run ATC curve, LATC, is the lower envelope of all short-run ATC
curves. It defines the least cost per unit of output when all inputs are vari-
able. Minimum efficient scale is that output level at which the LATC is a
minimum, indicating that further increases in the scale of production will
not reduce unit costs.
what is implied by the position of the ATC4 curve relative to the ATC2 and ATC3 curves. The
relatively higher position of the ATC4 curve implies that unit costs will be higher in a yet larger
plant. Stated differently: If we increase the scale of this firm to extremely high output levels,
we are actually encountering diseconomies of scale. Diseconomies of scale imply that unit costs
increase as a result of the firm’s becoming too large: Perhaps co-ordination difficulties have set in
at the very high output levels, or quality-control monitoring costs have risen. These coordination
and management difficulties are reflected in increasing unit costs in the long run. Corporations in
the modern era are at times broken up into separate operating units and then sold as independent
units. Because of the diseconomies of scale, the components of multi-unit corporations may be
more valuable independently than when grouped together: When together coordination problems
arise; when independent the coordination challenges vanish.
The terms increasing, constant, and decreasing returns to scale underlie the concepts of scale
economies and diseconomies: Increasing returns to scale (IRS) implies that, when all inputs are
increased by a given proportion, output increases more than proportionately. Constant returns to
scale (CRS) implies that output increases in direct proportion to an equal proportionate increase
in all inputs. Decreasing returns to scale (DRS) implies that an equal proportionate increase in all
inputs leads to a less than proportionate increase in output.
Increasing returns to scale implies that, when all inputs are increased by a given
proportion, output increases more than proportionately.
Constant returns to scale implies that output increases in direct proportion to an

equal proportionate increase in all inputs.
Decreasing returns to scale implies that an equal proportionate increase in all inputs
leads to a less than proportionate increase in output.
These are pure production function relationships, but, if the prices of inputs are fixed for producers,
they translate directly into the various cost structures illustrated in Figure 8.5. For example, if a
40% increase in capital and labour use allows for better production flows than when in the smaller
plant, and therefore yields more than a 40% increase in output, this implies that the cost per snow-
board produced must fall in the new plant. In contrast, if a 40% increase in capital and labour leads
to say just a 30% increase in output, then the cost per snowboard in the new larger plant must be
higher. Between these extremes, there may be a range of relatively constant unit costs, correspond-
ing to where the production relation is subject to constant returns to scale. In Figure 8.5, the falling
unit costs output region has increasing returns to scale, the region that has relatively constant unit
costs has constant returns to scale, and the increasing cost region has decreasing returns to scale.
Increasing returns to scale characterize businesses with large initial costs and relatively low costs
of producing each unit of output. Computer chip manufacturers, pharmaceutical manufacturers,
even brewers all appear to benefit from scale economies. In the beer market, brewing, bottling
and shipping are all low-cost operations relative to the capital cost of setting up a brewery. Conse-
quently, we observe surprisingly few breweries in any brewing company, even in large land-mass
economies such as Canada or the US.
In addition to the four short-run average total cost curves, Figure 8.5 contains a curve that forms an
envelope around the bottom of these short-run average cost curves. This envelope is the long-run
average total cost (LATC) curve, because it defines average cost as we move from one plant size to
another. Remember that in the long run both labour and capital are variable, and as we move from
one short-run average cost curve to another, that is exactly what happens—all factors of production
are variable. Hence, the collection of short-run cost curves in Figure 8.5 provides the ingredients
for a long-run average total cost curve1 .
1
Note that the long-run average total cost is not the collection of minimum points from each short-run average cost
curve. The envelope of the short-run curves will pick up mainly points that are not at the minimum, as you will see
if you try to draw the outcome. The intuition behind the definition is this: With increasing returns to scale, it may be
better to build a plant size that operates with some spare capacity than to build one that is geared to producing a smaller
output level. In building the larger plant, we can take greater advantage of the scale economies, and it may prove less
costly to produce in such a plant than to produce with a smaller plant that has less unused capacity and does not exploit
the underlying scale economies. Conversely, in the presence of decreasing returns to scale, it may be less costly to
produce output in a plant that is used “overtime” than to use a larger plant that suffers from scale diseconomies.
Application Box 8.1: Decreasing returns to scale
The CEO of Hewlett Packard announced in October 2012 that the company would reduce its
labour force by 29,000 workers (out of a total of 350,000). The problem was that communica-
tions within the company were so complex and strained as to increase unit costs. In addition,
the company was producing an excessive product variety – 2,100 variants of laser printer!
LATC = (Long-run total costs)/Q = LTC/Q
Long-run average total cost is the lower envelope of all the short-run ATC curves.
The particular range of output on the LATC where it begins to flatten out is called the range of
minimum efficient scale. This is an important concept in industrial policy, as we shall see in later
chapters. At such an output level, the producer has expanded sufficiently to take advantage of
virtually all the scale economies available.
Minimum efficient scale defines a threshold size of operation such that scale
economies are almost exhausted.
In view of this discussion and the shape of the LATC in Figure 8.5, it is obvious that economies of
scale can also be defined in terms of the curvature of the LATC. Where the LATC declines there
are IRS, where the LATC is flat there are CRS, where the LATC slopes upward there are DRS.
Table 8.3: LATC elements for two plants (thousands $)
Q AFC1 MC1 = AVC1 ATC1 AFC2 MC2 = AVC2 ATC2

20 50 30 80 100 25 125
40 25 30 55 50 25 75
60 16.67 30 46.67 33.33 25 58.33
80 12.5 30 42.5 25 25 50
100 10 30 40 20 25 45
120 8.33 30 38.33 16.67 25 41.67
140 7.14 30 37.14 14.29 25 39.29
160 6.25 30 36.25 12.5 25 37.5
180 5.56 30 35.56 11.11 25 36.11
200 5 30 35 10 25 35
220 4.55 30 34.55 9.09 25 34.09
240 4.17 30 34.17 8.33 25 33.33
260 3.85 30 33.85 7.69 25 32.69
280 3.57 30 33.57 7.14 25 32.14
Plant 1 FC = $1m. Plant 2 FC = $2m. For Q < 200, ATC1 < ATC2 ; for Q > 200, ATC1 >
ATC2 ; and for Q = 200, ATC1 = ATC2 . LATC defined by data in bold font.
Long-run costs – a simple numerical example

Kitt is an automobile designer specializing in the production of off-road vehicles sold to a small
clientele. He has a choice of two (and only two) plant sizes; one involving mainly labour and
the other employing robots extensively. The set-up (i.e. fixed) costs of these two assembly plants
are $1 million and $2 million respectively. The advantage to having the more costly plant is that
the pure production costs (variable costs) are less. The cost components are defined in Table 8.3.
The variable cost (equal to the marginal cost here) is $30,000 in the plant that relies primarily on
labour, and $25,000 in the plant that has robots. The ATC for each plant size is the sum of AFC
and AVC. The AFC declines as the fixed cost is spread over more units produced. The variable
cost per unit is constant in each case. By comparing the fourth and final columns, it is clear that
the robot-intensive plant has lower costs if it produces a large number of vehicles. At an output of
200 vehicles the average costs in each plant are identical: The higher fixed costs associated with
the robots are exactly offset by the lower variable costs at this output level.
The ATC curve corresponding to each plant size is given in Figure 8.6. There are two short-run
ATC curves. The positions of these curves indicate that if the manufacturer believes he can produce
at least 200 vehicles his unit costs will be less with the plant involving robots; but at output levels
less than this his unit costs would be less in the labour-intensive plant.
Figure 8.6: LATC for two plants in $000
60
50
40
ATC1
Cost
30 ATC2
20
10
0
0 50 100 150 200 250 300 350 400
Quantity
The long-run average cost curve for this producer is the lower envelope of these two cost curves:
ATC1 up to output 200 and ATC2 thereafter. Two features of this example are to be noted. First
we do not encounter decreasing returns – the LATC curve never increases. Second, in the interests
of simplicity we have assumed just two plant sizes are possible. With more possibilities on the
introduction of robots we could imagine more short-run ATC curves which would form the lower-
envelope LATC.
8.7 Technological change and globalization

Technological change represents innovation that can reduce the cost of production or bring new
products on line. As stated earlier, the very long run is a period that is sufficiently long for new
technology to evolve and be implemented.
Technological change represents innovation that can reduce the cost of production or
bring new products on line.
Technological change has had an enormous impact on economic life for several centuries. It is
not something that is defined in terms of the recent telecommunications revolution. The industrial
revolution began in eighteenth century Britain. It was accompanied by a less well-recognized,
but equally important, agricultural revolution. The improvement in cultivation technology, and
ensuing higher yields, freed up enough labour to populate the factories that were the core of the
industrial revolution2. The development and spread of mechanical power dominated the nineteenth
2 Two English farmers changed the lives of millions in the 18th century through their technological genius. The first
8.8. Clusters, learning by doing, scope economies 181
century, and the mass production line of Henry Ford heralded in the twentieth century. The modern
communications revolution has reduced costs, just like its predecessors. But it has also greatly sped
up globalization, the increasing integration of national markets.
Globalization is the tendency for international markets to be ever more integrated.
Globalization has several drivers, the most important of which are lower transportation and com-
munication costs, reduced barriers to trade and capital mobility, and the spread of new technologies
that facilitate cost and quality control. New technology and better communications have been criti-
cal in both increasing the minimum efficient scale of operation and reducing diseconomies of scale;
they facilitate the efficient management of large companies.
The continued reduction in trade barriers in the post-World War II era has also meant that the ef-
fective marketplace has become the globe rather than the national economy for many products.
Companies like Apple, Microsoft, and Dell are visible worldwide. Globalization has been accom-
panied by the collapse of the Soviet Union, the adoption of an outward looking philosophy on the
part of China, and an increasing role for the market place in India. These developments together
have facilitated the outsourcing of much of the West’s manufacturing to lower-wage economies.
But new technology not only helps existing companies grow large; it also enables new ones to
start up. It is now cheaper for small producers to manage their inventories and maintain contact
with their own suppliers. Contrary to what is often claimed, new technology has not led to a
greater concentration of the economy’s output in the hands of a small number of big producers; the
competitive forces that the new technology has unleashed are too strong.
The impact of technology on typical cost curves is illustrated in Figure 8.7. It both reduces the
whole cost structure of production, and at the same time increases the minimum efficient scale.
8.8 Clusters, learning by doing, scope economies

Clusters
The phenomenon of a grouping of firms that specialize in producing related products is called a
cluster. For example, Ottawa has more than its share of software development firms; Montreal has
a disproportionate share of Canada’s pharmaceutical producers and electronic game developers;
Calgary has its ‘oil patch’; Hollywood has movies; Toronto is Canada’s financial capital. Provincial
and state capitals have most of their province’s bureaucracy. Clusters give rise to externalities,
frequently in the form of ideas that flow between firms, which in turn result in cost reductions and
was Charles Townsend, who introduced the concept of crop rotation. He realized that continual use of soil for a single
purpose drained the land of key nutrients. This led him ultimately to propose a five-year rotation that included tillage,
vegetables, and sheep. This rotation reduced the time during which land would lie fallow, and therefore increased the
productivity of land. A second game-changing technological innovation saw the introduction of the seed plough, a
tool that facilitated seed sowing in rows, rather than scattering it randomly. This line sowing meant that weeds could
be controlled more easily—weeds that would otherwise smother much of the crop. The genius here was a gentleman
by the name of Jethro Tull.
Figure 8.7: Technological change and LAC
Cost ($)
LAC
pre-technological
change
LAC
post-technological
change
MES increases
Output
Technological change reduces the unit production cost for any output pro-
duced and may also increase the minimum efficient scale (MES) threshold.
new products.
Cluster: a group of firms producing similar products, or engaged in similar research.
The most famous example of clustering is Silicon Valley, surrounding San Francisco, in California,
the original high-tech cluster. The presence of a large group of firms with a common focus serves
as a signal to workers with the right skill set that they are in demand in such a region. Furthermore,
if these clusters are research oriented, as they frequently are, then knowledge spillovers benefit
virtually all of the contiguous firms; when workers change employers, they bring their previously-
learned skills with them; on social occasions, friends may chat about their work and interests and
share ideas. This is a positive externality.
Learning by doing
Learning from production-related experiences frequently reduces costs: The accumulation of knowl-
edge that is associated with having produced a large volume of output over a considerable time
period enables managers to implement more efficient production methods and avoid errors. We
give the term learning by doing to this accumulation of knowledge.
Examples abound, but the best known may be the continual improvement in the capacity of com-
puter chips, whose efficiency has doubled about every eighteen months for several decades – a phe-
nomenon known as Moore’s Law. As Intel Corporation continues to produce chips it learns how
to produce each succeeding generation of chips at lower cost. Past experience is key. Economies
Conclusion 183
of scale and learning by doing therefore may not be independent: Large firms usually require time
to grow or to attain a dominant role in their market, and this time and experience enables them to
produce at lower cost. This lower cost in turn can solidify their market position further.
Learning by doing can reduce costs. A longer history of production enables firms to
accumulate knowledge and thereby implement more efficient production processes.
Economies of scope
Economies of scope refers to the possibility that it may be less expensive to produce and sell a line
of related goods than to produce just one product from such a line. Scope economies, therefore,
define the returns or cost reductions associated with broadening a firm’s product range.
Corporations like Proctor and Gamble do not produce a single product in their health line; rather,
they produce first aid, dental care, and baby care products. Cable companies offer their customers
TV, high-speed Internet, and telephone services either individually or packaged.
Economies of scope occur if the unit cost of producing particular products is less
when combined with the production of other products than when produced alone.
C ONCLUSION
Efficient production is critical to the survival of firms. Firms that do not adopt the most efficient
production methods are likely to be left behind by their competitors. Efficiency translates into
cost considerations, and the structure of costs in turn has a major impact on market type. Some
sectors of the economy have very many firms (the restaurant business or the dry-cleaning busi-
ness), whereas other sectors have few (internet providers or airlines). We will see in the following
chapters how market structures depend critically upon the concept of scale economies that we have
developed here.
184 Key Terms
K EY T ERMS
Production function: a technological relationship that specifies how much output can be
produced with specific amounts of inputs.
Technological efficiency means that the maximum output is produced with the given set of
inputs.
Economic efficiency defines a production structure that produces output at least cost.
Short run: a period during which at least one factor of production is fixed. If capital is fixed,
then more output is produced by using additional labour.
Long run: a period of time that is sufficient to enable all factors of production to be adjusted.
Very long run: a period sufficiently long for new technology to develop.
Total product is the relationship between total output produced and the number of workers
employed, for a given amount of capital.
Marginal product of labour is the addition to output produced by each additional worker. It
is also the slope of the total product curve.
Law of diminishing returns: when increments of a variable factor (labour) are added to
a fixed amount of another factor (capital), the marginal product of the variable factor must
eventually decline.
Average product of labour is the number of units of output produced per unit of labour at
different levels of employment.
Fixed costs are costs that are independent of the level of output.
Variable costs are related to the output produced.
Total cost is the sum of fixed cost and variable cost.
Average fixed cost is the total fixed cost per unit of output.
Average variable cost is the total variable cost per unit of output.
Average total cost is the sum of all costs per unit of output.
Key Terms 185
Marginal cost of production is the cost of producing each additional unit of output.
Sunk cost is a fixed cost that has already been incurred and cannot be recovered, even by
producing a zero output.
Increasing returns to scale implies that, when all inputs are increased by a given proportion,
output increases more than proportionately.
Constant returns to scale implies that output increases in direct proportion to an equal pro-
portionate increase in all inputs.
Decreasing returns to scale implies that an equal proportionate increase in all inputs leads to
a less than proportionate increase in output.
Long-run average total cost is the lower envelope of all the short-run ATC curves.
Minimum efficient scale defines a threshold size of operation such that scale economies are
almost exhausted.
Long-run marginal cost is the increment in cost associated with producing one more unit of
output when all inputs are adjusted in a cost minimizing manner.
Technological change represents innovation that can reduce the cost of production or bring
new products on line.
Globalization is the tendency for international markets to be ever more integrated.
Cluster: a group of firms producing similar products, or engaged in similar research.
Learning by doing can reduce costs. A longer history of production enables firms to accumu-
late knowledge and thereby implement more efficient production processes.
Economies of scope occur if the unit cost of producing particular products is less when com-
bined with the production of other products than when produced alone.

Exercise
√ 8.1 The relationship between output Q and the single variable input L is given by the form
Q = 5 L. Capital is fixed. This relationship is given in the table below for a range of L values.
L 1 2 3 4 5 6 7 8 9 10 11 12
Q 5 7.07 8.66 10 11.18 12.25 13.23 14.14 15 15.81 16.58 17.32
(a) Add a row to this table and compute the MP.

(b) Draw the total product (T P) curve to scale, either on graph paper or in a spreadsheet.
(c) Inspect your graph to see if it displays diminishing MP.
Exercise 8.2 The T P for different output levels for Primitive Products is given in the table below.
Q 1 6 12 20 30 42 53 60 66 70
L 1 2 3 4 5 6 7 8 9 10
(a) Graph the TP curve to scale.

(b) Add a row to the table and enter the values of the MP of labour. Graph this in a separate
diagram.
(c) Add a further row and compute the AP of labour. Add it to the graph containing the MP of
labour.
(d) By inspecting the AP and MP graph, can you tell if you have drawn the curves correctly?
How?
Exercise 8.3 A short-run relationship between output and total cost is given in the table below.
Output 0 1 2 3 4 5 6 7 8 9
Total Cost 12 27 40 51 61 70 80 91 104 120
(a) What is the total fixed cost of production in this example?

(b) Add four rows to the table and compute the TVC, AFC, AVC and ATC values for each level
of output.
(c) Add one more row and compute the MC of producing additional output levels.
(d) Graph the MC and AC curves using the information you have developed.
Exercise 8.4 Consider the long-run total cost structure for the two firms A and B below.
Output 1 2 3 4 5 6 7
Total cost A 40 52 65 80 97 119 144
Total cost B 30 40 50 60 70 80 90
(a) Compute the long-run ATC curve for each firm.

(b) Plot these curves and examine the type of scale economies each firm experiences at different
output levels.
Exercise 8.5 Use the data in Exercise 8.4,
(a) Calculate the long-run MC at each level of output for the two firms.
(b) Verify in a graph that these LMC values are consistent with the LAC values.
Exercise 8.6 Optional: Suppose you are told that a firm of interest has a long-run average total
cost that is defined by the relationship LATC = 4 + 48/q.
(a) In a table, compute the LATC for output values ranging from 1 . . .24. Plot the resulting
LATC curve.
(b) What kind of returns to scale does this firm never experience?
(c) By examining your graph, what will be the numerical value of the LATC as output becomes
very large?
(d) Can you guess what the form of the long-run MC curve is?
Part Four
Market Structures
9. Perfect competition
10. Monopoly
11. Imperfect competition
Markets are all around us and they come in many forms. Some are on-line, others are physical.
Some involve goods such as food and vehicles; others involve health provision or financial advice.
Markets differ also by the degree of competition associated with each. For example the wholesale
egg market is very homogeneous in that the product has minimal variation. The restaurant market
offers food, but product variation is high. Each market has many suppliers.
In contrast to the egg and restaurant market, many other markets are characterized by just a few
suppliers or in some cases just one. For example, passenger train services may have just a single
supplier, and this supplier is therefore a monopolist. Pharmaceuticals tend to be supplied by a
limited number of large international corporations plus a group of generic drug manufacturers.
The internet and communications services market usually has only a handful of providers.
In this part we examine the reasons why markets take on different forms and display a variety of
patterns of behaviour. We delve into the working of each market structure to understand why these
markets retain their structure.
Chapter 9
Perfect competition
9.1 The competitive marketplace

9.2 Market characteristics
9.3 Supply in the short run
9.4 Dynamics: Entry and exit
9.5 Industry supply in the long run
9.6 Globalization and technological change
9.7 Perfect competition and market efficiency
9.1 The perfect competition paradigm

A competitive market is one that encompasses a very large number of suppliers, each producing a
similar or identical product. Each supplier produces an output that forms a small part of the total
market, and the sum of all of these individual outputs represents the production of that sector of
the economy. Florists, barber shops, corner stores and dry cleaners all fit this description.
At the other extreme, a market that has just a single supplier is a monopolist. For example, the
National Hockey League is the sole supplier of top-quality professional hockey games in North
America; Hydro Quebec is a monopoly electricity distributor in Quebec; Via Rail is the only
supplier of passenger rail services between Windsor, Ontario and the city of Quebec.
We use the word ‘paradigm’ in the title to this section: It implies that we will develop a model of
supply behaviour for a market in which there are many small suppliers, producing essentially the
same product, competing with one-another to meet the demands of consumers.
The structures that we call perfect competition and monopoly are extremes in the market place.
Most sectors of the economy lie somewhere between these limiting cases. For example, the market
for internet services usually contains several providers in any area – some provide using a fibre
cable, others by satellite. The market for smart-phones is dominated by two major players –
Apple and Samsung. Hence, while these markets that have a limited number of suppliers are
competitive in that they freely and fiercely compete for the buyer’s expenditure, these are not
perfectly competitive markets, because they do not have a very large number of suppliers.
191
192 Perfect competition
In all of the models we develop in this chapter we will assume that the objective of firms is to
maximize profit – the difference between revenues and costs.
A perfectly competitive industry is one in which many suppliers, producing an iden-

tical product, face many buyers, and no one participant can influence the market.
Profit maximization is the goal of competitive suppliers – they seek to maximize the
difference between revenues and costs.
The presence of so many sellers in perfect competition means that each firm recognizes its own
small size in relation to the total market, and that its actions have no perceptible impact on the
market price for the good or service being traded. Each firm is therefore a price taker—in contrast
to a monopolist, who is a price setter.
The same ‘smallness’ characteristic was assumed when we examined the demands of individuals
earlier. Each buyer takes the price as given. He or she is not big enough to be able to influence
the price. In contrast, when international airlines purchase or lease aircraft from Boeing or Airbus,
they negotiate over the price and other conditions of supply. The market models underlying these
types of transactions are examined in Chapter 11.
Hence, when we describe a market as being perfectly competitive we do not mean that other market
types are not competitive; all market structure are competitive in the sense that the suppliers wish
to make profit, and they produce as efficiently as possible in order to meet that goal.
9.2 Market characteristics

The key attributes of a perfectly competitive market are the following:
1. There must be many firms, each one small and powerless relative to the entire industry.
2. The product must be standardized. Barber shops offer a standard product, but a Lexus differs
from a Ford. Barbers tend to be price takers, but Lexus does not charge the same price as
Ford, and is a price setter.
3. Buyers are assumed to have full information about the product and its pricing. For example,
buyers know that the products of different suppliers really are the same in quality.
4. There are many buyers.
5. There is free entry and exit of firms.
In terms of the demand curve that suppliers face, these market characteristics imply that the demand
curve facing the perfectly competitive firm is horizontal, or infinitely elastic, as we defined in
Chapter 4. In contrast, the demand curve facing the whole industry is downward sloping. The
demand curve facing a firm is represented in Figure 9.1. It implies that the supplier can sell any
output he chooses at the going price P0 . But what quantity should he choose, or what quantity will
maximize his profit? The profit-maximizing choice is his target, and the MC curve plays a key role
9.3. The firm’s supply decision 193
in this decision.
9.3 The firm’s supply decision

The concept of marginal revenue is key to analyzing the supply decision of an individual firm. We
have used marginal analysis at several points to date. In consumer theory, we saw how consumers
balance the utility per dollar at the margin in allocating their budget. Marginal revenue is the
additional revenue accruing to the firm from the sale of one more unit of output.
Marginal revenue is the additional revenue accruing to the firm resulting from the
sale of one more unit of output.
In perfect competition, a firm’s marginal revenue (MR) is the price of the good. Since the price
is constant for the individual supplier, each additional unit sold at the price P brings in the same
additional revenue. Therefore, P = MR. For example, whether a dry cleaning business launders 10
shirts or 100 shirts per day, the price charged to customers is the same. This equality holds in no
other market structure, as we shall see in the following chapters.
Supply in the short run

Recall how we defined the short run in the previous chapter: Each firm’s plant size is fixed in the
short run, so too is the number of firms in an industry. In the long run, each individual firm can
change its scale of operation, and at the same time new firms can enter or existing firms can leave
the industry.
Perfectly competitive suppliers face the choice of how much to produce at the going market price:
That is, the amount that will maximize their profit. We abstract for the moment on how the price
in the marketplace is determined. We shall see later in this chapter that it emerges as the value
corresponding to the intersection of the supply and demand curves for the whole market – as
described in Chapter 3.
The firm’s MC curve is critical in defining the optimal amount to supply at any price. In Figure 9.1,
MC is the firm’s marginal cost curve in the short run. At the price P0 the optimal amount to supply
is q0 , the amount determined by the intersection of the MC and the demand. To see why, imagine
that the producer chose to supply the quantity q1 . Such an output would leave the opportunity for
further profit untapped. By producing one additional unit beyond q1 , the supplier would get P0 in
additional revenue and incur an additional cost that is less than P0 in producing this unit. In fact,
on every unit between q1 and q0 he can make a profit, because the MR exceeds the associated cost,
MC. By the same argument, it makes no sense to increase output beyond q0 , to q2 for example,
because the cost of such additional units of output, MC, exceeds the revenue from them. The MC
therefore defines an optimal supply response.
Figure 9.1: The competitive firm’s optimal output
Price
MC
Demand facing
individual firm:
P = MR
P0
q1 q0 q2
Quantity
Here, q0 represents the optimal supply decision when the price is P0 . At

output q1 the cost of additional units is less than the revenue from such
units and therefore it is profitable to increase output beyond q1 . Conversely,
at q2 the MC of production exceeds the revenue obtained, and so output
should be reduced.
Application Box 9.1: The law of one price
If information does not flow then prices in different parts of a market may differ and potential
entrants may not know to enter a profitable market.
Consider the fishermen off the coast of Kerala, India in the late 1990s. Their market was
studied by Robert Jensen, a development economist. Prior to 1997, fishermen tended to
bring their fish to their home market or port. This was cheaper than venturing to other ports,
particularly if there was no certainty regarding price. This practice resulted in prices that were
high in some local markets and low in others – depending upon the daily catch. Frequently
fish was thrown away in low-price markets even though it might have found a favourable price
in another village’s fish market.
This all changed with the advent of cell phones. Rather than head automatically to their home
port, fishermen began to phone several different markets in the hope of finding a good price
for their efforts. They began to form agreements with buyers before even bringing their catch
to port. Economist Jensen observed a major decline in price variation between the markets
that he surveyed. In effect the ‘law of one price’ came into being for sardines as a result of
the introduction of cheap technology and the relatively free flow of information.
While the choice of the output q0 is the best choice for the producer, Figure 9.1 does not tell
us anything about profit. To determine profit we need information on costs. Accordingly, in
Figure 9.2 the firm’s AVC and ATC curves have been added to Figure 9.1. As explained in the
previous chapter, the ATC curve includes both fixed and variable cost components, and the MC
curve cuts the AVC and the ATC at their minima.
Figure 9.2: Short-run supply for the competitive firm
Price
MC
Break-even
point
P4
ATC
P3
P2
AVC
P1
Shut-down
point
Quantity
A price below P1 does not cover variable costs, so the firm should shut
down. Between prices P1 and P3 , the producer can cover variable, but not
total, costs and therefore should produce in the short run if fixed costs are
‘sunk’. In the long run the firm must close if the price does not reach P3 .
Profits are made if the price exceeds P3 . The short-run supply curve is the
quantity supplied at each price. It is therefore the MC curve above P1 .
First, note that any price below P3 , which corresponds to the minimum of the ATC curve, yields no
profit, since it does not enable the producer to cover all of his costs. This price is therefore called
the break-even price. Second, any price below P1 , which corresponds to the minimum of the AVC,
does not even enable the producer to cover variable costs. What about a price such as P2 , that lies
between these? The answer is that, if the supplier has already incurred some fixed costs, he should
continue to produce, provided he can cover his variable cost. But in the long run he must cover all
of his costs, fixed and variable. Therefore, if the price falls below P1 , he should shut down, even
in the short run. This price is therefore called the shut-down price. If a price at least equal to P3
cannot be sustained in the long run, he should leave the industry. But at a price such as P2 he can
cover variable costs and therefore should continue to produce in the short run. His optimal output
at P2 is defined by the intersection of the P2 line with the MC curve. The firm’s short-run supply
curve is, therefore, that portion of the MC curve above the minimum of the AVC.
To illustrate this more concretely, consider again the example of our snowboard producer, and
imagine that he is producing in a perfectly competitive marketplace. How should he behave in
response to different prices? Table 9.1 reproduces the data from Table 8.2.
Table 9.1: Profit maximization in the short run
Labour Output Total Average Average Marginal Total Profit

Revenue $ Variable Total Cost Cost $ Cost $
Cost $
L Q TR AVC ATC MC TC TR-TC
0 0 3,000
1 15 1,050 66.7 266.7 66.7 4,000 −2, 950
2 40 2,800 50.0 125.0 40.0 5,000 −2, 200
3 70 4,900 42.9 85.7 33.3 6,000 −1, 100
4 110 7,700 36.4 63.6 25.0 7,000 700
5 145 10,150 34.5 55.2 28.6 8,000 2,150
6 175 12,250 34.3 51.4 33.3 9,000 3,250
7 200 14,000 35.0 50.0 40.0 10,000 4,000
8 220 15,400 36.4 50.0 50.0 11,000 4,400
9 235 16,450 38.3 51.1 66.7 12,000 4,450
10 240 16,800 41.7 54.2 200.0 13,000 3,800
Output Price=$70; Wage=$1,000; Fixed Cost=$3,000. The shut-down point

occurs at a price of $34.3, where the AVC attains a minimum. Hence no
production, even in the short run, takes place unless the price exceeds this
value. The break-even level of output occurs at a price of $50, where the
ATC attains a minimum.
The shut-down price corresponds to the minimum value of the AVC curve.
The break-even price corresponds to the minimum of the ATC curve.
The firm’s short-run supply curve is that portion of the MC curve above the mini-
mum of the AVC.
Suppose that the price is $70. How many boards should he produce? The answer is defined by the
behaviour of the MC curve. For any output less than or equal to 235, the MC is less than the price.
For example, at L = 9 and Q = 235, the MC is $66.7. At this output level, he makes a profit on the
marginal unit produced, because the MC is less than the revenue he gets ($70) from selling it.
But, at outputs above this, he registers a loss on the marginal units because the MC exceeds the
revenue. For example, at L = 10 and Q = 240, the MC is $200. Clearly, 235 snowboards is the
optimum. To produce more would generate a loss on each additional unit, because the additional
cost would exceed the additional revenue. Furthermore, to produce fewer snowboards would mean
not availing of the potential for profit on additional boards.
His profit is based on the difference between revenue per unit and cost per unit at this output:
(P − ATC). Since the ATC for the 235 units produced by the nine workers is $51.1, his profit
margin is $70 − $51.1 = $18.9 per board, and total profit is therefore 235 × $18.9 = $4, 441.5.
Let us establish two other key outputs and prices for the producer. First, the shut-down point is
the minimum of his AVC curve. Table 9.1 indicates that the price must be at least $34.3 for him
to be willing to supply any output, since that is the value of the AVC at its minimum. Second, the
minimum of his ATC is at $50. Accordingly, provided the price exceeds $50, he will cover both
variable and fixed costs and make a maximum profit when he chooses an output where P = MC,
above P = $50. It follows that the short-run supply curve for Black Diamond Snowboards is the
segment of the MC curve in Figure 8.4 above the AVC curve.
Given that we have developed the individual firm’s supply curve, the next task is to develop the
industry supply curve.
Industry supply in the short run

In Chapter 3 it was demonstrated that individual demands can be aggregated into an industry
demand by summing them horizontally. The industry supply is obtained in exactly the same
manner—by summing the firms’ supply quantities across all firms in the industry.
Figure 9.3: Deriving industry supply
Price
A
C
M
B
C
=
M
SA
=
SB
P2
Ssum = SA + SB =market supply
P1
Quantity
The marginal cost curves for firms A and B indicate that at any price below
P1 production is unprofitable and supply is therefore zero for both firms. At
prices between P1 and P2 firm A is willing to supply, but not firm B. Con-
sequently the market supply comes only from A. At prices above P2 both
firms are willing to supply. Therefore the market supply is the horizontal
sum of each firm’s supply.
To illustrate, imagine we have many firms, possibly operating at different scales of output and
therefore having different short-run MC curves. The MC curves of two of these firms are illustrated
in Figure 9.3. The MC of A is below the MC of B; therefore, B likely has a smaller scale of plant
than A. Consider first the supply decisions in the price range P1 to P2 . At any price between these
limits, only firm A will supply output – firm B does not cover its AVC in this price range. Therefore,
the joint contribution to industry supply of firms A and B is given by the MC curve of firm A. But
once a price of P2 is attained, firm B is now willing to supply. The Ssum schedule is the horizontal
addition of their supply quantities. Adding the supplies of every firm in the industry in this way
yields the industry supply.
Industry supply (short run) in perfect competition is the horizontal sum of all firms’
supply curves.
Industry equilibrium
Consider next the industry equilibrium. Since the industry supply is the sum of the individual
supplies, and the industry demand curve is the sum of individual demands, an equilibrium price and
quantity (PE , QE ) are defined by the intersection of these industry-level curves, as in Figure 9.4.
Here, each firm takes PE as given (it is so small that it cannot influence the going price), and
supplies an amount determined by the intersection of this price with its MC curve. The sum of
such quantities is therefore QE .
Figure 9.4: Market equilibrium
Price
S=Sum of firm
MC curves
PE
D=Sum of
individual demands
Quantity
QE
The market supply curve S is the sum of each firm’s supply or MC curve
above the shut-down price. D is the sum of individual demands. The market
equilibrium price and quantity are defined by PE and QE .
Short-run equilibrium in perfect competition occurs when each firm maximizes

profit by producing a quantity where P = MC, provided the price exceeds the mini-
9.4. Dynamics: Entry and exit 199
mum of the average variable cost.
9.4 Dynamics: Entry and exit

We have now described the market and firm-level equilibrium in the short run. However, this
equilibrium may be only temporary; whether it can be sustained or not depends upon whether
profits (or losses) are being incurred, or whether all participant firms are making what are termed
normal profits. Such profits are considered an essential part of a firm’s operation. They reflect
the opportunity cost of the resources used in production. Firms do not operate if they cannot
make a minimal, or normal, profit level. Above such profits are economic profits (also called
supernormal profits), and these are what entice entry into the industry.
Recall from Chapter 7 that accounting and economic profits are different. The economist in-
cludes opportunity costs in determining profit, whereas the accountant considers actual revenues
and costs. In the example developed in Section 7.2 the entrepreneur recorded accounting profit, but
not economic profit. Suppose now that the numbers were slightly different, and are as defined in
Table 9.2: Felicity invests $250,000 in her business in the form of capital, as before. But she now
has gross revenues of $165,000 and incurs a cost of $90,000 to buy the clothing wholesale that she
then sells retail. She pays herself a salary of $35,000. If these numbers represent her balance sheet,
then she records an accounting profit of $40,000.
Table 9.2: Economic profits
Sales $165,000
Materials costs $90,000
Wage costs $35,000
Accounting profit $40,000
Capital invested $250,000
Implicit return on capital at 4% $10,000
Additional implicit wage costs $20,000
Total implicit costs $30,000
Economic profit $10,000
Her economic profit calculation must include opportunity costs. The opportunity cost of tying
up $250,000 of capital, if the interest rate is 4%, amounts to $10,000. In addition, if Felicity
could earn $55,000 in her best alternative job then an additional implicit cost of $20,000 must
be considered. When these two opportunity (or implicit) costs are added to the balance sheet,
her profit is reduced to $10,000. This is her economic profit. If Felicity’s economic profit is
representative of the retail clothing sector of the economy, then that profitability should attract new
entrepreneurs. Our conclusion is that this sector of the economy should experience new entrants
and hence an outward shift of the supply curve. In contrast, in the numerical example considered
in Section 7.2, Felicity was experiencing losses (negative economic profits), and in the longer term
she would have to consider leaving the business. If she and other suppliers exited, then the market
supply curve would shift back to the left – representing a reduction in supply.
The critical point in this distinction between accounting and economic cost is that the decision
to enter or leave a market in the longer term is based on what the entrepreneur can earn in the
wider market place. That is, economic profits rather than accounting profits will determine the
equilibrium number of firms in the long term. In terms of our cost curves, we will assume that the
full economic costs are included in the various curves that we use. Consequently any profits (or
losses) that arise are based upon the full economic costs of the firm’s operation.
Economic (supernormal) profits are those profits above normal profits that induce
firms to enter an industry.
Let us return to our graphical analysis, and begin by supposing that the market equilibrium de-
scribed in Figure 9.4 results in profits being made by some firms. Such an outcome is described
in Figure 9.5, where the price exceeds the ATC. At the price PE , a profit-making firm supplies the
quantity qE , as determined by its MC curve. On average, the cost of producing each unit of output,
qE , is defined by the point on the ATC at that output level, point k. Profit per unit is thus given by
the value (m − k) – the difference between revenue per unit and cost per unit. Total (economic)
profit is therefore the area PE mkh, which is quantity times profit per unit.
Figure 9.5: Short-run profits for the firm
Price
MC
m ATC
PE
h
k
AVC
0
qE
Quantity
At the price PE , determined by the intersection of market demand and mar-

ket supply, an individual firm produces the amount QE . The ATC of this
output is k and therefore profit per unit is mk. Total profit is therefore
PE mkh= 0qE ×mk= T R − TC.
While qE represents an equilibrium for the firm, it is only a short-run, or temporary, equilibrium
9.4. Dynamics: Entry and exit 201
Figure 9.6: Entry of firms due to economic profits
Price
S=Sum of existing
firms’ MC curves
S′ =Sum of new and existing

firms’ MC curves
PE
P′
qE
Quantity
q′
If economic profits result from the price PE new firms enter the industry.
This entry increases the market supply to S′ and the equilibrium price falls
to P′ . Entry continues as long as economic profits are present. Eventually
the price is driven to a level where only normal profits are made, and entry
ceases.
for the industry. The assumption of free entry and exit implies that the presence of economic
profits will induce new entrepreneurs to enter and start producing. The impact of this dynamic
is illustrated in Figure 9.6. An increased number of firms shifts supply rightwards to become S′ ,
thereby increasing the amount supplied at any price. The impact on price of this supply shift is
evident: With an unchanged demand, the equilibrium price must fall.
How far will the price fall, and how many new firms will enter this profitable industry? As long
as economic profits exist new firms will enter and the resulting increase in supply will continue to
drive the price downwards. But, once the price has been driven down to the minimum of the ATC
of a representative firm, there is no longer an incentive for new entrepreneurs to enter. Therefore,
the long-run industry equilibrium is where the market price equals the minimum point of a firm’s
ATC curve. This generates normal profits, and there is no incentive for firms to enter or exit.
A long-run equilibrium in a competitive industry requires a price equal to the min-

imum point of a firm’s ATC. At this point, only normal profits exist, and there is no
incentive for firms to enter or exit.
In developing this dynamic, we began with a situation in which economic profits were present.
However, we could have equally started from a position of losses. With a market price between the
minimum of the AVC and the minimum of the ATC in Figure 9.5, revenues per unit would exceed
variable costs but not total costs per unit. When firms cannot cover their ATC in the long run,
they will cease production. Such closures must reduce aggregate supply; consequently the market
supply curve contracts, rather than expands as it did in Figure 9.6. The reduced supply drives up
the price of the good. This process continues as long as firms are making losses. A final industry
equilibrium is attained only when the price reaches a level where firms can make a normal profit.
Again, this will be at the minimum of the typical firm’s ATC.
Accordingly, the long-run equilibrium is the same, regardless of whether we begin from a position
in which firms are incurring losses, or where they are making profits.
9.5 Long-run industry supply

When aggregating the firm-level supply curves, as illustrated in Figure 9.3, we did not assume that
all firms were identical. In that example, firm A has a cost structure with a lower AVC curve, since
its supply curve starts at a lower dollar value. This indicates that firm A may have a larger plant
size than firm B – one that puts A closer to the minimum efficient scale region of its long-run ATC
curve.
Figure 9.7: Firms with different plant sizes
Cost
SACB SACA
LAC
Quantity
Firm B cannot compete with Firm A in the long run given that B has a less
efficient plant size than firm A. The equilibrium long-run price equals the
minimum of the LAC. At this price firm B must move to a more efficient
plant size or make losses.
Can firm B survive with his current scale of operation in the long run? Our industry dynamics
indicate that it cannot. The reason is that, provided some firms are making economic profits, new
entrepreneurs will enter the industry and drive the price down to the minimum of the ATC curve of
those firms who are operating with the lowest cost plant size. B-type firms will therefore be forced
either to leave the industry or to adjust to the least-cost plant size—corresponding to the lowest
point on its long-run ATC curve. Remember that the same technology is available to all firms; they
9.5. Long-run industry supply 203
each have the same long-run ATC curve, and may choose different scales of operation in the short
run, as illustrated in Figure 9.7. But in the long run they must all produce using the minimum-cost
plant size, or else they will be driven from the market.
This behaviour enables us to define a long-run industry supply. The long run involves the en-
try and exit of firms, and leads to a price corresponding to the minimum of the long-run ATC
curve. Therefore, if the long-run equilibrium price corresponds to this minimum, the long-run
supply curve of the industry is defined by a particular price value—it is horizontal at the price
corresponding to the minimum of the LATC. More or less output is produced as a result of firms
entering or leaving the industry, with those present always producing at the same unit cost in a
long-run equilibrium.
Industry supply in the long run in perfect competition is horizontal at a price

corresponding to the minimum of the representative firm’s long-run ATC curve.
Figure 9.8: Long-run dynamics
Price
S1 =Initial short-run supply
Temporary Price
S3 S2 =New short-run supply

P2
SL
PE
Equilibrium long-run price
= minimum of long-run AC
P3 = long-run supply curve
D3 D1 D2
Quantity
Q3 Q1 Q2
The LR equilibrium price PE is disturbed by a shift in demand from D1 to

D2 . With a fixed number of firms, P2 results. Profits accrue at this price and
entry occurs. Therefore the SR supply shifts outwards until these profits are
eroded and the new equilibrium output is Q2 . If, instead, D falls to D3 then
firms exit because they make losses, S shifts back until the price is driven up
sufficiently to restore normal profits. Different outputs are supplied in the
long run at the same price PE , therefore the long-run supply is horizontal at
PE .
This industry’s long-run supply curve, SL , and a particular short-run supply are illustrated in Fig-
ure 9.8. Different points on SL are attained when demand shifts. Suppose that, from an initial
equilibrium Q1 , defined by the intersection of D1 and S1 , demand increases from D1 to D2 because
of a growth in income. With a fixed number of firms, the additional demand can be met only at
a higher price (P2 ), where each existing firm produces more using their existing plant size. The
economic profits that result induce new operators to produce. This addition to the industry’s pro-
duction capacity shifts the short-run supply outwards and price declines until normal profits are
once again being made. The new long-run equilibrium is at Q2 , with more firms each producing at
the minimum of their long-run ATC curve, PE .
The same dynamic would describe the industry reaction to a decline in demand—price would fall,
some firms would exit, and the resulting contraction in supply would force the price back up to the
long-run equilibrium level. This is illustrated by a decline in demand from D to D3 .
Increasing and decreasing cost industries

While a horizontal long-run supply is the norm for perfect competition, in some industries costs
increase with the scale of industry output; in others they decrease. This may be because all of the
producers use a particular input that itself becomes more or less costly, depending upon the amount
supplied.
Figure 9.9: Increasing and decreasing cost industries
Increasing cost LR
industry supply curve
Constant cost LR
Decreasing cost LR
Industry Output
When individual-supplier costs rise as the output of the industry increases

we have an increasing cost supply curve for the industry in the long run.
Conversely, when the costs of individual suppliers fall with the scale of the
industry, we have a decreasing cost industry.
Decreasing cost sectors are those that benefit from a decline in the prices of their inputs as the
size of their market expands. This is frequently because the suppliers of the inputs themselves can
benefit from scale economies as a result of expansion in the market for the final good. A case in
point has been the computer market, or the tablet market: As output in these markets has grown,
the producers of videocards and random-access memory have benefited from scale economies and
9.6. Globalization and technological change 205
thus been able to sell these components at a lower price to the manufacturers of the final goods. An
example of an increasing cost market is the market for landings and take-offs at airports. Airports
are frequently limited in their ability to expand their size and build additional runways. In such
markets, as use grows, planes about to land may have to adopt a circling holding pattern, while
those departing encounter clearance delays. Such delays increase the time costs to passengers and
the fuel and labour costs to the suppliers. Decreasing and increasing industry costs are reflected in
the long-run industry supply curve by a downward-sloping segment or an upward sloping segment,
as illustrated in Figure 9.9.
Increasing (decreasing) cost industry is one where costs rise (fall) for each firm
because of the scale of industry operation.
9.6 Globalization and technological change

Globalization and technological change have had a profound impact on the way goods and services
are produced and brought to market in the modern world. The cost structure of many firms has been
reduced by outsourcing to lower-wage economies. Furthermore, the advent of the communications
revolution has effectively increased the minimum efficient scale for many industries, as illustrated
in Chapter 8 (Figure 8.7). Larger firms are less difficult to manage nowadays, and the LAC curve
may not slope upwards until very high output levels are attained. The consequence is that some
industries may not have sufficient “production space” to sustain a large number of firms. In order
to reap the advantages of scale economies, firms become so large that they can supply a significant
part of the market. They are no longer so small as to have no impact on the price.
Outsourcing and easier communications have in many cases simply eliminated many industries in
the developed world. Garment making is an example. Some decades ago Quebec was Canada’s
main garment maker: Brokers dealt with ‘cottage-type’ garment assemblers outside Montreal and
Quebec City. But ultimately the availability of cheaper labour in the developing world combined
with efficient communications undercut the local manufacture. Most of Canada’s garments are now
imported. Other North American and European industries have been impacted in similar ways.
Displaced labour has had to reskill, retool, reeducate itself, and either seek alternative employment
in the manufacturing sector, or move to the service sector of the economy, or retire.
Globalization has had a third impact on the domestic economy, in so far as it reduces the cost of
components. Even industries that continue to operate within national boundaries see a reduction
in their cost structure on account of globalization’s impact on input costs. This is particularly
in evidence in the computing industry, where components are produced in numerous low-wage
economies, imported to North America and assembled into computers domestically. Such compo-
nents are termed intermediate goods.
9.7 Efficient resource allocation

Economists have a particular liking for competitive markets. The reason is not, as is frequently
thought, that we love competitive battles; it really concerns resource allocation in the economy at
large. In Chapter 5 we explained why markets are frequently an excellent vehicle for transporting
the economy’s resources to where they are most valued: A perfectly competitive marketplace in
which there are no externalities results in resources being used up to the point where the demand
and supply prices are equal. If demand is a measure of marginal benefit and supply is a mea-
sure of marginal cost, then a perfectly competitive market ensures that this condition will hold in
equilibrium. Perfect competition, therefore, results in resources being used efficiently.
Our initial reaction to this perspective may be: If market equilibrium is such that the quantity
supplied always equals the quantity demanded, is not every market efficient? The answer is no.
As we shall see in the next chapter on monopoly, the monopolist’s supply decision does not reflect
the marginal cost of resources used in production, and therefore does not result in an efficient
allocation in the economy.
Key Terms 207
K EY T ERMS
Perfect competition: an industry in which many suppliers, producing an identical product,
face many buyers, and no one participant can influence the market.
Profit maximization is the goal of competitive suppliers – they seek to maximize the differ-
ence between revenues and costs.
Marginal revenue is the additional revenue accruing to the firm resulting from the sale of one
more unit of output.
Shut-down price corresponds to the minimum value of the AVC curve.
Break-even price corresponds to the minimum of the ATC curve.
Short-run supply curve for perfect competitor: the portion of the MC curve above the
minimum of the AVC.
Industry supply (short run) in perfect competition is the horizontal sum of all firms’ supply
curves.
Short-run equilibrium in perfect competition occurs when each firm maximizes profit by
producing a quantity where P = MC.
Economic (supernormal) profits are those profits above normal profits that induce firms to
enter an industry. Economic profits are based on the opportunity cost of the resources used in
production.
Long-run equilibrium in a competitive industry requires a price equal to the minimum point
of a firm’s ATC. At this point, only normal profits exist, and there is no incentive for firms to
enter or exit.
Industry supply in the long run in perfect competition is horizontal at a price corresponding
to the minimum of the representative firm’s long-run ATC curve.
Increasing (decreasing) cost industry is one where costs rise (fall) for each firm because of
the scale of industry operation.

Exercise 9.1 Wendy’s Window Cleaning is a small local operation. Wendy presently cleans the
outside windows in her neighbours’ houses for $36 per house. She does ten houses per day. She is
incurring total costs of $420, and of this amount $100 is fixed. The cost per house is constant.
(a) What is the marginal cost associated with cleaning the windows of one house – we know it
is constant?
(b) At a price of $36, what is her break-even level of output (number of houses)?
(c) If the fixed cost is ‘sunk’ and she cannot increase her output in the short run, should she shut
down?
Exercise 9.2 A manufacturer of vacuum cleaners incurs a constant variable cost of production
equal to $80. She can sell the appliances to a wholesaler for $130. Her annual fixed costs are
$200,000. How many vacuums must she sell in order to cover her total costs?
Exercise 9.3 For the vacuum cleaner producer in Exercise 9.2:
(a) Draw the MC curve.

(b) Next, draw her AFC and her AVC curves.
(c) Finally, draw her ATC curve.
(d) In order for this cost structure to be compatible with a perfectly competitive industry, what
must happen to her MC curve at some output level?
Exercise 9.4 Consider the supply curves of two firms in a competitive industry: P = qA and P =
2qB .
(a) On a diagram, draw these two supply curves, marking their intercepts and slopes numerically
(remember that they are really MC curves).
(b) Now draw a supply curve that represents the combined supply of these two firms.
Exercise 9.5 Amanda’s Apple Orchard Productions Limited produces 10,000 kilograms of apples
per month. Her total production costs at this output level are $8,000. Two of her many competitors
have larger-scale operations and produce 12,000 and 15,000 kilos at total costs of $9,500 and
$11,000 respectively. If this industry is competitive, on what segment of the LAC curve are these
producers producing?
Exercise 9.6 Consider the data in the table below. TC is total cost, T R is total revenue, and Q is
output.
Q 0 1 2 3 4 5 6 7 8 9 10
TC 10 18 24 31 39 48 58 69 82 100 120
TR 0 11 22 33 44 55 66 77 88 99 110
(a) Add some extra rows to the table and for each level of output calculate the MR, the MC and
total profit.
(b) Next, compute AFC, AVC, and ATC for each output level, and draw these three cost curves
on a diagram.
(c) What is the profit-maximizing output?
(d) How can you tell that this firm is in a competitive industry?
Exercise 9.7 Optional: The market demand and supply curves in a perfectly competitive industry
are given by: Qd = 30, 000 − 600P and Qs = 200P − 2000.
(a) Draw these functions on a diagram, and calculate the equilibrium price of output in this
industry.
(b) Now assume that an additional firm is considering entering. This firm has a short-run MC
curve defined by MC = 10 +0.5q, where q is the firm’s output. If this firm enters the industry
and it knows the equilibrium price in the industry, what output should it produce?
Exercise 9.8 Optional: Consider two firms in a perfectly competitive industry. They have the same
MC curves and differ only in having higher and lower fixed costs. Suppose the ATC curves are
of the form: 400/q + 10 + (1/4)q and 225/q + 10 + (1/4)q. The MC for each is a straight line:
MC = 10 + (1/2)q.
(a) In the first column of a spreadsheet enter quantity values of 1, 5, 10, 15, 20,. . . , 50. In the
following columns compute the ATC curves for each quantity value.
(b) Compute the MC at each output in the next column, and plot all three curves.
(c) Compute the break-even price for each firm.
(d) Explain why both of these firms cannot continue to produce in the long run in a perfectly
competitive market.
Chapter 10
Monopoly
10.1 Why monopolies exist

10.2 How monopolists maximize profits
10.3 Long-run behaviour
10.4 Monopoly and market efficiency
10.5 Price discrimination
10.6 Cartels
10.1 Monopolies
In analyzing perfect competition we emphasized the difference between the industry and the indi-
vidual supplier. The individual supplier is an atomistic unit with no market power. In contrast, a
monopolist has a great deal of market power, for the simple reason that a monopolist is the sole
supplier of a particular product and so really is the industry. The word monopoly, comes from the
Greek words monos, meaning one, and polein meaning to sell. When there is just a single seller,
our analysis need not distinguish between the industry and the individual firm. They are the same
on the supply side.
Furthermore, the distinction between long run and short run is blurred, because a monopoly that
continues to survive as a monopoly obviously sees no entry or exit. This is not to pretend that
monopolized sectors of the economy do not ‘die’ and reincarnate themselves in some other more
competitive form; they do. But if a monopoly continues to exist, by definition there is no entry or
exit in the industry.
A monopolist is the sole supplier of an industry’s output, and therefore the industry
and the firm are one and the same.
Economists’ thinking on monopoly has evolved considerably in recent decades. In part this is due
to the impact of the opening up of national borders, in part due to the impact of technological
change. The world is now more open and more subject to change, and so too are the circum-
stances governing monopolies. There are three main reasons for the existence and continuance of
monopolies: Scale economies, national policy and successful prevention of entry.
211
212 Monopoly
Natural monopolies
Traditionally, monopolies were viewed as being ‘natural’ in some sectors of the economy. This
means that scale economies define some industries’ production and cost structures up to very high
output levels, and that the whole market might be supplied at least cost by a single firm.
Consider the situation depicted in Figure 10.1. The long-run ATC curve declines indefinitely.
There is no output level where average costs begin to increase. Imagine now having several firms,
each producing with a plant size corresponding to the short-run average cost curve ATC1 , or al-
ternatively a single larger firm using a plant size denoted by ATC2 . The small firms in this case
cannot compete with the larger firm because the larger firm has lower production costs and can un-
dercut the smaller firms, and supply the complete market in the process. Such a scenario is termed
a natural monopoly.
Figure 10.1: A ‘natural’ monopolist
Cost ($)
MC1
ATC1
MC2
ATC2
LATC
Quantity
When LR average costs continue to decline at very high output, one large
firm may be able to supply the industry at a lower unit cost than several
smaller firms. With a plant size corresponding to ATC2 , a single supplier
can supply the whole market, whereas several smaller firms, each with plan
size corresponding to ATC1 , cannot compete with the larger firm on account
of differential unit costs.
Natural monopoly: one where the ATC of producing any output declines with the
scale of operation.
Electricity distribution in most of Canada’s provinces is in the hands of a single supplier – Hydro
Quebec or Hydro One in Ontario, for example. These distributors are natural monopolies in the
sense described above: Unit distribution costs decline with size. In contrast, electricity production
10.1. Monopolies 213
is not ‘naturally’ a monopoly. Other suppliers were once thought of as ‘natural’ monopolies also,
but are no longer. Bell Canada was considered to be a natural monopoly in the era of land lines: It
would not make economic sense to run several sets of phone lines to every residence. But that was
before the arrival of cell phones. Canada Post was also thought to be a natural monopoly, until
the advent of FEDEX, UPS and other couriers proved otherwise. Thus there is no guarantee that
even a self-perceived natural monopoly can continue to hold that status indefinitely. Invention can
compete that status away.
In reality there are very few pure monopolies. Facebook, Microsoft and Google may be extraordi-
narily dominant in their markets, but they are not the only suppliers of the services or products that
they offer. There exist other products that are similar.
National Policy
A second reason for monopolies is national policy. Some governments are, or once were, proud to
have a ‘national carrier’ in the airline industry – Air Canada in Canada or British Airways in the
UK. The mail service was viewed as a symbol of nationhood in Canada and the US: Canada Post
and the US Postal system are national emblems that have historic significance. They were vehicles
for integrating the provinces or states at various points in the federal lives of these countries.
The down side of such nationalist policies is that they can be costly to the taxpayer. Industries
that are not subject to competition can become fat and uncompetitive: Managers have insufficient
incentives to curtail costs; unions realize the government is committed to sustain the monopoly
and push for higher wages than under a more competitive structure.
Maintaining barriers to entry

A third reason that monopolistic companies continue to survive is that they are successful in pre-
venting the entry of new firms and products. Patents and copyrights are one vehicle for preserving
the sole-supplier role, and are certainly necessary to encourage firms to undertake the research and
development (R&D) for new products.
Many corporations produce products that require a large up-front investment; this might be in the
form of research and development, or the construction of costly production facilities. For example,
Boeing or Airbus incurs billions of dollars in developing new aircraft; pharmaceuticals may have
to invest a billion dollars to develop a new drug. However, once such an investment is complete,
the cost of producing each unit of output may be very low. Such a phenomenon is displayed in
Figure 10.2. In this case the average cost for a small number of units produced is high, but once
the fixed cost is spread over an ever larger output, the average cost declines prapidly, and in the
limit approaches the marginal cost. These production structures are common in today’s global
economy, and they give rise to markets characterized either by a single supplier or a small number
of suppliers.
This figure is useful in understanding the role of patents. Suppose that Pharma A spends one billion
dollars in developing a new drug and has constant unit production costs thereafter, while Pharma
214 Monopoly
Figure 10.2: Fixed cost and constant marginal cost
Cost ($)
LATC
Constant MC
Quantity
1
With a fixed cost of producing the first unit of output equal to F and a
constant marginal cost thereafter, the long-run average total cost, LATC,
declines indefinitely and becomes asymptotic to the marginal cost curve.
B avoids research and development and simply imitates Pharma A’s product. Clearly Pharma B
would have a LATC equal to its LMC, and would be able to undercut the initial developer of the
drug. Such an outcome would discourage investment in new products and the economy at large
would suffer as a consequence. Economies would be worse off if protection is not provided to the
developers of new products, because if such protection is not offered potential developers will not
have the incentive to incur the up-front investment required.
While copyright and patent protection is legal, predatory pricing is an illegal form of entry barrier,
and we explore it more fully in Chapter 14. An example would be where an existing firm that sells
nationally may deliberately undercut the price of a small local entrant to the industry. Airlines with
a national scope are frequently accused of posting low fares on flights in regional markets that a
new carrier is trying to enter.
Political lobbying is another means of maintaining monopolistic power. For example, the Canadian
Wheat Board had fought successfully for decades to prevent independent farmers from marketing
wheat. This Board lost its monopoly status in August 2012, when the government of the day
decided it was not beneficial to consumers or farmers in general. Numerous ‘supply management’
policies are in operation all across Canada. Agriculture is protected by production quotas. All
maple syrup in Quebec must be marketed through a single monopoly supplier.
Critical networks also form a type of barrier, though not always a monopoly. The compression
software WinZip benefits from the fact that it is used almost universally. There are many free
10.2. Profit maximizing behaviour 215
compression programs available on the internet. But WinZip can charge for its product because
virtually everybody uses it. Free network products that no one uses are worth very little, even if
they come at zero cost.
10.2 Profit maximizing behaviour

We established in the previous chapter that, in deciding upon a profit-maximizing output, any firm
should produce up to the point where the additional cost equals the additional revenue from a unit
of output. What distinguishes the supply decision for a monopolist from the supply decision of the
perfect competitor is that the monopolist faces a downward sloping demand. A monopolist is the
sole supplier and therefore must meet the full market demand. This means that if more output is
produced, the price must fall. We will illustrate the choice of a profit maximizing output using first
a marginal-cost/marginal-revenue approach; then a supply/demand approach.
Marginal revenue and marginal cost

Table 10.1 displays price and quantity values for a demand curve in columns 1 and 2. Column
three contains the sales revenue generated at each output. It is the product of price and quantity.
Since the price denotes the revenue per unit, it is sometimes referred to as average revenue. The
total revenue (T R) reaches a maximum at $32, where 4 units of output are produced. A greater
output necessitates a lower price on every unit sold, and in this case revenue falls if the fifth unit
is brought to the market. Even though the fifth unit sells for a positive price, the price on the other
4 units is now lower and the net effect is to reduce total revenue. This pattern reflects what we
examined in Chapter 4: As price is lowered from the highest possible value of $14 (where 1 unit
is demanded) and the corresponding quantity increases, revenue rises, peaks, and ultimately falls
as output increases. In Chapter 4 we explained that this maximum revenue point occurs where the
price elasticity is unity (-1), at the midpoint of a linear demand curve.
Table 10.1: A profit maximizing monopolist
Quantity Price Total Marginal Marginal Total Profit

(Q) (P) revenue (T R) revenue (MR) cost (MC) cost (TC)
0 16
1 14 14 14 2 2 12
2 12 24 10 3 5 19
3 10 30 6 4 9 21
4 8 32 2 5 14 18
5 6 30 -2 6 20 10
6 4 24 -6 7 27 -3
7 2 14 -10 8 35 -21
216 Monopoly
Figure 10.3: Total revenue and marginal revenue
Revenue
T R is a maximum, MR = 0
32
24
Quantity
2 4 8
When the quantity sold increases total revenue/expenditure initially in-

creases also. At a certain point, further sales require a price that not only
increases quantity, but reduces revenue on units already being sold to such
a degree that T R declines – where the demand elasticity equals −1 (the mid
point of a linear demand curve). Here the midpoint occurs at Q = 4. Where
the T R is a maximum the MR = 0.
Related to the total revenue function is the marginal revenue function. It is the addition to total
revenue due to the sale of one more unit of the commodity.
Marginal revenue is the change in total revenue due to selling one more unit of the
good.
Average revenue is the price per unit sold.
The MR in this example is defined in the fourth column of Table 10.1. When the quantity sold
increases from 1 unit to 2 units total revenue increases from $14 to $24. Therefore the marginal
revenue associated with the second unit of output is $10. When a third unit is sold T R increases
to $30 and therefore the MR of the third unit is $6. As output increases the MR declines and
eventually becomes negative – at the point where the T R is a maximum: If T R begins to decline
then the additional revenue is by definition negative.
The MR function is plotted in Figure 10.4. It becomes negative when output increases from 4 to 5
units.
Figure 10.4: Monopolist’s profit maximizing output
14
12
10
6 MC function
0 Quantity
1 3 5 7
-2 MR function
It is optimal for the monopolist to increase output as long as MR exceeds

MC. In this case MR > MC for units 1, 2 and 3. But for the fourth unit MC >
MR and therefore the monopolist would reduce total profit by producing it.
He should produce only 3 units of output.
The optimal output

This producer has a marginal cost structure given in the fifth column of the table, and this too
is plotted in Figure 10.4. Our profit maximizing rule from Chapter 8 states that it is optimal to
produce a greater output as long as the additional revenue exceeds the additional cost of production
on the next unit of output. In perfectly competitive markets the additional revenue is given by the
fixed price for the individual producer, whereas for the monopolist the additional revenue is the
marginal revenue. Consequently as long as MR exceeds MC for the next unit a greater output is
profitable, but once MC exceeds MR the production of additional units should cease.
From Table 10.1 and Figure 10.4 it is clear that the optimal output is at 3 units. The third unit itself
yields a profit of 2$, the difference between MR ($6) and MC ($4). A fourth unit however would
reduce profit by $3, because the MR ($2) is less than the MC ($5). What price should the producer
charge? The price, as always, is given by the demand function. At a quantity sold of 3 units, the
corresponding price is $10, yielding total revenue of $30.
Profit is the difference between total revenue and total cost. In Chapter 8 we computed total cost
as the average cost times the number of units produced. It can also be computed as the sum of
costs associated with each unit produced: The first unit costs $2, the second $3 and the third $4.
The total cost of producing 3 units is the sum of these dollar values: $9 = $2 + $3 + $4. The
profit-maximizing output therefore yields a profit of $21 ($30 − $9).
218 Monopoly
Supply and demand

When illustrating market behaviour it is convenient to describe behaviour by simple linear supply
and demand functions that are continuous, rather than the ‘step’ functions used in the preceding
example. As explained in Chapter 5, in using continuous curves to represent a market we implicitly
assume that a unit of output can be broken into subunits. In the example above we assumed that
sales always involve one whole unit of the product being sold. In fact many goods can be sold in
fractional units: Gasoline can be sold in fractions of a litre; fruits and vegetables can be sold in
fractions of a kilogram, and so forth. Table 10.2 below furnishes the data for our analysis.
Table 10.2: Discrete quantities
Price Quantity Total Total Profit

demanded revenue cost
12 0 0 0 0
11 2 22 1 21
10 4 40 4 36
9 6 54 9 45
8 8 64 16 48
7 10 70 25 45
6 12 72 36 36
5 14 70 49 21
4 16 64 64 0
3 18 54 81 -27
2 20 40 100 -60
1 22 22 121 -99
0 24 0 144 -144
The first two columns define the demand curve. Total revenue is the product of price and quantity
and given in column 3. The cost data are given in column 4, and profit – the difference between
total revenue and total cost is in the final column. Profit is maximized where the difference between
revenue and cost is greatest; in this case where the output is 8 units. At lower or higher outputs
profit is less. Figure 10.5 contains the curves defining total revenue (T R), total cost (TC) and
profit. These functions can be obtained by mapping all of the revenue-quantity combinations, the
cost-quantity combinations, and the profit-quantity combinations as a series of points, and joining
these points to form the smooth functions displayed. The vertical axis is measured in dollars, the
horizontal axis in units of output. Graphically, profit is maximized where the dollar difference
between T R and TC is greatest; that is at the output where the vertical distance between the two
curves is greatest. This difference, which is also defined by the profit curve, occurs at a value of 8
units, corresponding to the outcome in Table 10.2.
Figure 10.5: Total revenue, total cost & profit
Price
100 TC
90
80
70
60
50
40 TR
30
20 Profit
10 AC
Quantity
5 10 15 20
At any quantity less than this output, profit would rise with additional output. This is because, from
a less-than-optimal output, the additional revenue from increased sales exceeds the increased cost
associated with producing those units: Stated differently, the marginal revenue would exceed the
marginal cost. Conversely, outputs greater than the optimum result in a MR less than the associated
MC. Accordingly, since outputs where MR > MC are too low, and outputs where MR < MC are
too high, the optimum must be where the MR = MC. Hence, the equality between MR and MC is
implied in this diagram at the output where the difference between T R and TC is greatest.
Note finally that total revenue is maximized where the T R curve reaches a peak. In this example
that occurs at a value of 12 units of output. This is to be anticipated, as we learnt in Chapter 4,
because the midpoint of the demand schedule in Table 10.2 occurs at that value.
Figure 10.6 displays the demand curve for the market, the MR curve, and the monopolist’s MC and
AC curves. Consider first the marginal revenue curve. In contrast to the previous example, where
only whole or integer units could be sold, in this example units can be sold in fractional amounts,
and the MR curve must reflect this. To determine the position of the MR curve, note that with a
straight-line demand curve total revenue is a maximum at the midpoint of the demand curve. Any
increase in output results in reduced revenue: Stated differently, the marginal revenue becomes
negative at that output. Up to that output the MR is positive, as illustrated in Figure 10.3. Accord-
ingly, the MR curve must intersect the quantity axis midway between zero and the horizontal-axis
intercept of the demand curve. Geometrically, since the MR intersects the quantity axis half way
to the horizontal intercept of the demand curve, it must have a slope that is twice the slope of the
demand curve.
220 Monopoly
Figure 10.6: Market demand, the MR curve, and the monopolist’s AC and MC curves
Price
12
D
10
8
MR
MC
6
4 Profit max
AC
Quantity
2 4 6 8 10 12 14
By observing the data in columns 1 and 2 of the table, the demand curve intercepts are {$12, 24},
and from above discussion the MR curve has intercepts {$12, 12}. The AC is obtained by dividing
TC by output in Table 10.2, and the MC can be also calculated as the change in total cost divided by
the change in output from Table 10.2. The result of these calculations is displayed in Figure 10.6.
The profit maximizing output is 8 units, where MC = MR. The price at which 8 units can be sold
is read from the demand curve1 , or the first column in Table 10.2. It is $8. And, as expected, this
price-quantity combination maximizes profit. Table 10.2 indicates that profit is maximized at $48,
at q = 8.
Demand elasticity and marginal revenue

We have shown above that the MR curve cuts the horizontal axis at a quantity where the elasticity
of demand is unity. We know from Chapter 4 that demand is elastic at points on the demand
curve above this unit-elastic point. Furthermore, since the intersection of MR and MC must be at
a positive dollar value (MC cannot be negative), then it must be the case that the profit maximizing
price for a monopolist always lies on the elastic segment of the demand curve.
1 Itis not difficult to show that the demand curve corresponding to the data in the table is given by the expression
P = 12 − 0.5q. Since the MR curve has twice the slope of the demand curve, it is given by MR = 12 − q. The data
indicate that the MC curve can be written as MC = 0.5q and the average cost curve by AC = 0.25q. Setting MR = MC
yields q = 8. At this output the demand curve implies the price is $8. Profit is (P − AC) × q = ($8 − $2) × 8 = $48.
10.3. Long-run choices 221
A general graphical representation

In Figure 10.7 we generalize the graphical representation of the monopoly profit maximizing out-
put by allowing the MC and ATC curves to be nonlinear. The optimal output is at QE , where
MR = MC, and the price PE sustains that output. With the average cost known, profit per unit is
AB, and therefore total profit is this margin multiplied by the number of units sold, QE .
Total profit is therefore PE ABCE .
Note that the monopolist may not always make a profit. Losses could result in Figure 10.7 if
average costs were to rise so that the ATC were everywhere above the demand curve, or if the
demand curve shifted down to being everywhere below the ATC curve. In the longer term the
monopolist would have to either reduce costs or perhaps stimulate demand through advertising if
she wanted to continue in operation.
Figure 10.7: The monopoly equilibrium
$
MC
ATC
PE A
Midpoint of Demand
CE B Demand elasticity= −1
MR D
Quantity
QE
The profit maximizing output is QE , where MC = MR. This output can be

sold at a price PE . The cost per unit of QE is read from the ATC curve, and
equals B. Per unit profit is therefore AB and total profit is PE ABCE .
10.3 Long-run choices

Consider next the impact of a shift in demand upon the profit maximizing choice of this firm. A
rightward shift in demand in Figure 10.7 also yields a new MR curve. The firm therefore chooses
a new level of output, using the same profit maximizing rule: Set MC = MR. This output will
be greater than the previous output, but again the price must be on an elastic portion of the new
demand curve. If operating with the same plant size, the MC and ATC curves do not change and
the new profit per unit is again read from the ATC curve.
222 Monopoly
By this stage the curious student will have asked: “What happens to plant size in the long run?”
For example, is the monopolist in Figure 10.7 using the most appropriate plant size in the first
place? Even if she is, should the monopolist consider adopting an expanded plant size in response
to the shift in demand?
The answer is: In the long run the monopolist is free to choose whatever plant size is best. Her
initial plant size might have been optimal for the demand she faced, but if it was, it is unlikely to
be optimal for the larger scale of production associated with the demand shift. Accordingly, with
the new demand curve, she must consider how much profit she could make using different plant
sizes.
To illustrate one possibility, we will think of this firm as having constant returns to scale at all
output ranges, as displayed in Figure 10.8. (Our reasoning carries through if the LAC slopes down-
wards; the graph just becomes a little more complex.) The key characteristic of constant returns
to scale is that a doubling of inputs leads to a doubling of output. Therefore, if the per-unit cost
of inputs is fixed, a doubling of inputs (and therefore output) leads exactly to a doubling of costs.
This implies that, when the firm varies its plant size and its labour use, the cost of producing each
additional unit must be constant. The long-run marginal cost LMC is therefore constant and equals
the ATC in the long run.
Figure 10.8: The monopolist’s choice of plant size
MC1 MC2
AC1 AC2
LAC = LMC
Quantity
With constant returns to scale and constant prices per unit of labour and
capital, a doubling of output involves exactly a doubling of costs. Thus, per
unit costs, or average costs, are constant in the LR. Hence LAC = LMC, and
each is constant.
10.4. Output inefficiency 223
Figure 10.9 describes the market for this good. The optimal output and price are determined in
the usual manner: Set MC = MR. If the monopolist has plant size corresponding to ATC1 , the
optimal output is Q1 and should be sold at the price P1 .The key issue now is: Given the demand
conditions, could the monopolist make more profit by choosing a plant size that differs from the
one corresponding to ATC1 ?
Figure 10.9: Plant size in the long run
MR
P1
ATC1 ATC2
P2
LAC = LMC
MC1 MC2
Quantity
Q1 Q2
With demand conditions defined by D and MR, the optimal plant size is one
corresponding to the point where MR = MC in the long run. Therefore Q2
is the optimal output and the optimal plant size corresponds to ATC2 . If the
current plant is defined by ATC1 , then optimal SR production is Q1 .
In this instance the answer is a clear ‘yes’. Her LMC curve is horizontal and so, by increasing
output from Q1 to Q2 she earns a profit on each additional unit in that range, because the MR curve
lies above the LMC curve. In order to produce the output level Q2 at least cost she must choose a
plant size corresponding to AC2 .
10.4 Output inefficiency

A characteristic of perfect competition is that it secures an efficient allocation of resources when
there are no externalities in the market: Resources are used up to the point where their marginal
cost equals their marginal value – as measured by the price that consumers are willing to pay. But
a monopoly structure does not yield this output. Consider Figure 10.10.
The monopolist’s profit-maximizing output QM is where MC equals MR. This output is inefficient
224 Monopoly
Figure 10.10: Monopoly output inefficiency
MR
A ATC
PM
B LMC
PPC
MC F
Quantity
QM Q∗
A monopolist maximizes profit at QM . Here the value of marginal output

exceeds cost. If output expands to Q∗ a gain arises equal to the area ABF.
This is the deadweight loss associated with the output QM rather than Q∗ .
If the monopolist’s long-run MC is equivalent to a competitive industry’s
supply curve, then the deadweight loss is the cost of having a monopoly
rather than a perfectly competitive market.
for the reason that we developed in Chapter 5: If output is increased beyond QM the additional
benefit exceeds the additional cost of producing it. The additional benefit is measured by the
willingness of buyers to pay – the market demand curve. The additional cost is the long-run MC
curve under the assumption of constant returns to scale. Using the terminology from Chapter 5,
there is a deadweight loss equal to the area ABF. This is termed allocative inefficiency.
Allocative inefficiency arises when resources are not appropriately allocated and re-
sult in deadweight losses .
Perfect competition versus monopoly

The area ABF can also be considered as the efficiency loss associated with having a monopoly
rather than a perfectly competitive market structure. In perfect competition the supply curve is
horizontal. This is achieved by having firms enter and exit when more or less must be produced.
Accordingly, if the perfectly competitive industry’s supply curve approximates the monopolist’s
long-run marginal cost curve2 , we can say that if the monopoly were turned into a competitive
industry, output would increase from QM to Q∗ . The deadweight loss is one measure of the supe-
2 Wecan think of such a transformation coming from a single supplier taking over a number of small suppliers, and
the monopolist would thus be a multi-plant firm.
10.5. Price discrimination 225
riority of the perfectly competitive structure over the monopoly structure.
Note that this critique of monopoly is not initially focused upon profit. While monopoly profits are
what frequently irk the public, we have focused upon resource allocation inefficiencies. But in a
real sense the two are related: Monopoly inefficiencies arise through output being restricted, and it
is this output reduction – achieved by maintaining a higher than competitive price – that gives rise
to those profits. Nonetheless, there is more than just a shift in purchasing power from the buyer
to the seller. Deadweight losses arise because output is at a level lower than the point where the
MC equals the value placed on the good; thus the economy is sacrificing the possibility of creating
additional surplus.
Given that monopoly has this undesirable inefficiency, what measures should be taken, if any, to
counter the inefficiency? We will see what Canada’s Competition Act has to say in Chapter 14 and
also examine what other measures are available to control monopolies.
10.5 Price discrimination

A common characteristic in the pricing of many goods is that different individuals pay different
prices for goods or services that are essentially the same. Examples abound: Seniors get a re-
duced rate for coffee in Burger King; hair salons charge women more than they charge men; bank
charges are frequently waived for juniors. Price discrimination involves charging different prices
to different consumers in order to increase profit.
Price discrimination involves charging different prices to different consumers in or-

der to increase profit.
A strict definition of discrimination involves different prices for identical products. We all know of
a school friend who has been willing to take the midnight flight to make it home at school break at
a price he can afford. In contrast, the business executive prefers the seven a.m. flight to arrive for
a nine a.m. business meeting in the same city at several times the price. These are very mild forms
of price discrimination, since a midnight flight (or a midday flight) is not a perfect substitute for an
early morning flight. Price discrimination is practiced because buyers are willing to pay different
amounts for a good or service, and the supplier may have a means of profiting from this. Consider
the following example.
Family Flicks is the local movie theatre. It has two distinct groups of customers – those of prime
age form one group; youth and seniors form the other. Family Flicks has done its market research
and determined that each group accounts for 50 percent of the total market of 100 potential viewers
per screening. It has also established that the prime-age group members are willing to pay $12 to
see a movie, while the seniors and youth are willing to pay just $5. How should the tickets be
priced?
Family Flicks has no variable costs, only fixed costs. It must pay a $100 royalty to the movie maker
each time it shows the current movie, and must pay a cashier and usher $20 each. Total costs are
226 Monopoly
therefore $140, regardless of how many people show up – short-run MC is zero. On the pricing
front, as illustrated in Table 10.3 below, if Family Flicks charges $12 per ticket it will attract 50
viewers, generate $600 in revenue and therefore make a profit of $460.
Table 10.3: Price discrimination
P=$5 P=$12 Twin price

No. of customers 100 50
Total revenue $500 $600 $850
Total costs $140 $140 $140
Profit $360 $460 $710
In contrast, if it charges $5 it can fill the theatre, because each of the prime-age individuals is
willing to pay more than $5, but the seniors and youth are now offered a price they too are willing
to pay. However, the total revenue is now only $500 (100 × $5 = $500), and profits are reduced to
$360. It therefore decides to charge the high price and leave the theatre half-empty, because this
strategy maximizes its profit.
Suppose finally that the theatre is able to segregate its customers. It can ask the young and senior
customers for identification upon entry, and in this way charge them a lower price, while still
maintaining the higher price to the prime-age customers. If it can execute such a plan Family
Flicks can now generate $850 in revenue – $600 from the prime-age group and $250 from the
youth and seniors groups. Profit soars to $710.
There are two important conditions for this scheme to work:
1. The seller must be able to segregate the market at a reasonable cost. In the movie case this
is achieved by asking for identification.
2. The second condition is that resale must be impossible or impractical. For example, we
rule out the opportunity for young buyers to resell their tickets to the prime-age individuals.
Sellers have many ways of achieving this – they can require immediate entry to the movie
theatre upon ticket purchase, they can stamp the customer’s hand, they can demand the
showing of ID with the ticket when entering the theatre area.
Frequently we think of sellers who offer price reductions to specific groups as being generous. For
example, hotels may levy only a nominal fee for the presence of a child, once the parents have paid
a suitable rate for the room or suite in which a family stays. The hotel knows that if it charges too
much for the child, it may lose the whole family as a paying unit. The coffee shop offering cheap
coffee to seniors is interested in getting a price that will cover its variable cost and so contribute
to its profit. It is unlikely to be motivated by philanthropy, or to be concerned with the financial
circumstances of seniors.
10.5. Price discrimination 227
Figure 10.11: Price discrimination at the movies
Demand curve
12
A B
5
MC
D C
Quantity
50 100
At P = 12, 50 prime-age individuals demand movie tickets. At P = 5, 50

more seniors and youths demand tickets. Since the MC is zero the efficient
output is where the demand curve takes a zero value – where all 100 cus-
tomers purchase tickets. Thus, any scheme that results in all 100 individuals
buying ticket is efficient. Efficient output is at point C.
Price discrimination has a further interesting feature that is illustrated in Figure 10.11: It frequently
reduces the deadweight loss associated with a monopoly seller!
In our Family Flicks example, the profit maximizing monopolist that did not, or could not, price
discriminate left 50 customers unsupplied who were willing to pay $5 for a good that had a zero
MC. This is a deadweight loss of $250 because 50 seniors and youth valued a commodity at $5
that had a zero MC. Their demand was not met because, in the absence of an ability to discriminate
between consumer groups, Family Flicks made more profit by satisfying the demand of the prime-
age group alone. But in this example, by segregating its customers, the firm’s profit maximization
behaviour resulted in the DWL being eliminated, because it supplied the product to those additional
50 individuals. In this instance price discrimination improves welfare, because more of a good is
supplied in a situation where market valuation exceeds marginal cost.
In the preceding example we simplified the demand side of the market by assuming that every
individual in a given group was willing to pay the same price – either $12 or $5. More realistically
each group can be defined by a downward-sloping demand curve, reflecting the variety of prices
that buyers in a given market segment are willing to pay. It is valuable to extend the analysis to
include this reality. For example, a supplier may face different demands from her domestic and
foreign buyers, and if she can segment these markets she can price discriminate effectively.
228 Monopoly
Consider Figure 10.12 where two segmented demands are displayed, DA and DB , with their associ-
ated marginal revenue curves, MRA and MRB . We will assume that marginal costs are constant for
the moment. It should be clear by this point that the profit maximizing solution for the monopoly
supplier is to supply an amount to each market where the MC equals the MR in each market: Since
the buyers in one market cannot resell to buyers in the other, the monopolist considers these as two
different markets and therefore maximizes profit by applying the standard rule. She will maximize
profit in market A by supplying the quantity QA and in market B by supplying QB . The prices at
which these quantities can be sold are PA and PB . These prices, unsurprisingly, are different – the
objective of segmenting markets is to increase profit by treating the markets as distinct.
Figure 10.12: Pricing in segregated markets
Price
DA
PA
DB
PB
MC
MRB MRA
Quantity
QB QA
With two separate markets defined by DA and DB , and their associated MR

curves MRA and MRB , a profit maximizing strategy is to produce where
MC = MRA = MRB , and discriminate between the two markets by charging
prices PA and PB .
The preceding examples involved two separable groups of customers and are very real. This kind
of group segregation is sometimes called third degree price discrimination. But it may be possible
to segregate customers into several groups rather than just two. In the limit, if we could charge a
different price to every consumer in a market, or for every unit sold, the revenue accruing to the
monopolist would be the area under the demand curve up to the output sold. Though primarily
of theoretical interest, this is illustrated in Figure 10.13. It is termed perfect price discrimination,
and sometimes first degree price discrimination. Such discrimination is not so unrealistic: A tax
accountant may charge different customers a different price for providing the same service; home
renovators may try to charge as much as any client appears willing to pay.
Second degree price discrimination is based on a different concept of buyer identifiability. In the
cases we have developed above, the seller is able to distinguish the buyers by observing a vital
characteristic that signals their type. It is also possible that, while individuals might have defining
10.6. Cartels: Acting like a monopolist 229
Figure 10.13: Perfect price discrimination
D = MR
B MC
P0
Quantity
O Q∗
A monopolist who can sell each unit at a different price maximizes profit
by producing Q∗ . With each consumer paying a different price the demand
curve becomes the MR curve. The result is that the monopoly DWL is
eliminated because the efficient output is produced, and the monopolist ap-
propriates all the consumer surplus. Total revenue for the perfect price dis-
criminator is OABQ∗ .
traits which influence their demands, such traits might not be detectable by the supplier. Nonethe-
less, it is frequently possible for the supplier to offer different pricing options (corresponding to
different uses of a product) that buyers would choose from, with the result that her profit would be
greater than under a uniform price with no variation in the use of the service. Different cell phone
‘plans’, or different internet plans that users can choose from are examples of this second-degree
discrimination.
10.6 Cartels: Acting like a monopolist

A cartel is a group of suppliers that colludes to operate like a monopolist. The cartel formed by
the members of the Organization of Oil Exporting Countries (OPEC) is an example of a cartel that
was successful in achieving its objectives for a long period. This cartel first flexed its muscles in
1973, by increasing the world price of oil from $3 per barrel to $10 per barrel. The result was
to transfer billions of dollars from the energy-importing nations in Europe and North America to
OPEC members – the demand for oil is relatively inelastic, hence an increase in price increases
total expenditures.
A cartel is a group of suppliers that colludes to operate like a monopolist.

230 Monopoly
A second renowned cartel is managed by De Beers, which controls a large part of the world’s
diamond supply. A third is Major League Baseball in the US. Lesser-known cartels, but in some
cases very effective, are those formed by the holders of taxi licenses in many cities throughout
the world, and by agricultural marketing boards in many developed economies. These cartels may
have thousands of members. By limiting entry, through requiring a production ‘quota’ or a license
(taxi medallion), the incumbents can charge a higher price than if entry to the industry were free.
Some cartels are sustained through violence, and frequently wars break out between competing
cartels or groups who want to sustain their market power. Drug gangs frequently fight for hege-
mony over distribution. The recent drug wars in Mexico between rival cartels have seen tens of
thousands on individuals killed as of 2015.
To illustrate the dynamics of cartels consider Figure 10.14. Several producers, with given pro-
duction capacities, come together and agree to restrict output with a view to increasing price and
therefore profit. This may be done with the agreement of the government, or it may be done secre-
tively, and possibly against the law. Each firm has a MC curve, and the industry supply is defined
as the sum of these marginal cost curves, as illustrated in Figure 9.3. The resulting cartel is effec-
tively one in which there is a single supplier with many different plants – a multi-plant monopolist.
To maximize profits this organization will choose an output level Qm where the MR equals the MC.
In contrast, if these firms act competitively the output chosen will be Qc . The competitive output
yields no supernormal profit, whereas the monopoly/cartel output does.
Figure 10.14: Cartelizing a competitive industry
MC = S
A
Pm
B
Pc
MR D
Quantity
Qm Qc
A cartel is formed when individual suppliers come together and act like a
monopolist in order to increase profit. If MC is the joint supply curve of
the cartel, profits are maximized at the output Qm , where MC = MR. In
contrast, if these firms operate competitively output increases to Qc .
The cartel results in a deadweight loss equal to the area ABF, just as in the standard monopoly
10.6. Cartels: Acting like a monopolist 231
model.
Cartel instability
Cartels tend to be unstable in the long run for a number of reasons.
In the first instance, the degree of instability depends on the authority that the governing body of the
cartel can exercise over its members, and upon the degree of information it has on the operations of
its members. If a cartel is simply an arrangement among producers to limit output, each individual
member of the cartel has an incentive to increase its output, because the monopoly price that the
cartel attempts to sustain exceeds the cost of producing a marginal unit of output. In Figure 10.14
each firm has a MC of output equal to $F when the group collectively produces the output Qm . Yet
any firm that brings output to market, beyond its agreed production limit, at the price Pm will make
a profit of AF on that additional output – provided the other members of the cartel agree to restrict
their output. Since each firm faces the same incentive to increase output, it is difficult to restrain
all members from doing so.
Individual members are more likely to abide by the cartel rules if the organization can sanction
them for breaking the supply-restriction agreement. Alternatively, if the actions of individual
members are not observable by the organization, then the incentive to break ranks may be too
strong for the cartel to sustain its monopoly power.
Cartels within individual economies are almost universally illegal. Yet at the international level
there exists no governing authority to limit such behaviour. In practice, governments are unwilling
to see their own citizens and consumers being ‘gouged’, but are relatively unconcerned if their
national or multinational corporations are willing and successful in gouging the consumers of
other economies! We will see in Chapter 14 that Canada’s Competition Act forbids the formation
of cartels, as it forbids many other anti-competitive practices.
In the second instance, cartels may be undermined eventually by the emergence of new products
and new technologies. OPEC has lost much of its power in the modern era because of techno-
logical developments in oil recovery. Canada’s ‘tar sands’ yield oil, as a result of technological
developments that enabled producers to separate the oil from the earth it is mixed with. Fracking
technologies are the latest means of extracting oil that is discovered in small pockets and encased
in rock. These technologies do not enable oil to be produced as cheaply as in traditional oil wells,
but they limit the degree to which cartels can raise prices.
The new sharing economy has brought competition to many traditional suppliers. Application
Box 10.1 details how taxi cartels are in the process of being disrupted by new ‘ride-sharing’ drivers.
232 Monopoly
Application Box 10.1: The taxi cartel
Cartels frequently contain thousands of members and are maintained by legal entry barriers.
City taxis are an example of such a formation: Entry is restricted to drivers who hold a permit
(medallion), and fares are maintained at a higher level as a consequence of the resulting
lower supply. A secondary market then develops for licenses – medallions, in which the
city may offer new medallions through auction, or existing owners may exit and sell their
medallions. Restricted entry characterizes most of Canada’s major cities, with the result that
new medallions frequently generate in excess of $100,000 from the buyer. New York and
Boston medallions traded at close to one million dollars in 2012.
But a recent start-up company is aiming to change all of that: Uber arrived on the international
scene. This company developed a smart-phone app that links demanders for rides with drivers
who are not part of the traditional taxi companies. Uber has set up operations in many of the
world’s major cities and has succeeded in taking part of the taxi business away from the
traditional operators. One result is that the price of taxi medallions on the open market in
large US cities has fallen by about 20%. Not surprisingly, the traditional taxi companies are
charging that Uber operators are violating the accepted rules governing the taxi business, and
have launched legal suits against Uber.
Uber is part of what is called the ‘sharing economy’. Participants operate with very little
traditional capital. For example, suppliers may use an online site to rent a spare bedroom in
their house to visitors to their city (Airbnb), and thus compete with hotels. The main capital
in this business is in the form of the information technology that links potential buyers to
potential sellers.
See http://www.fcpp.org for Canada, and for New York:
www.nyc.gov/html/tlc/downloads/pdf/press release medallion auction.pdf
10.7 Invention, innovation and rent seeking

Invention and innovation are critical aspects of the modern economy. In some sectors of the econ-
omy, firms that cannot invent or innovate are liable to die. Invention is a genuine discovery, whereas
innovation is the introduction of a new product or process.
Invention is the discovery of a new product or process through research.
Product innovation refers to new or better products or services.
Process innovation refers to new or better production or supply.

10.7. Invention, innovation and rent seeking 233
To this point we have said little that is good about monopolies. However, the economist Joseph
Schumpeter argued that, while monopoly leads to resource misallocation in the economy, this
cost might be offset by the greater tendency for monopoly firms to invent and innovate. This is
because such firms have more profit and therefore more resources with which to fund R&D and
may therefore be more innovative than competitive firms. If this were true then, taking a long-run
dynamic view of the marketplace, monopolies could have lower costs and more advanced products
than competitive firms and thus benefit the consumer.
While this argument has some logical appeal, it falls short on several counts. First, even if large
firms carry out more research than competitive firms, there is no guarantee that the ensuing benefits
carry over to the consumer. Second, the results of such research may be used to prevent entry
into the industry in question. Firms may register their inventions and gain use protection before a
competitor can come up with the same or a similar invention. Apple and Samsung each own tens of
thousands of patents. Third, the empirical evidence on the location of most R&D is inconclusive:
A sector with several large firms, rather than one with a single or very many firms, may be best.
For example, if Apple did not have Samsung as a competitor, or vice versa, would the pace of
innovation be as strong?
Fourth, much research has a ‘public good’ aspect to it. Research carried out at universities and
government-funded laboratories is sometimes referred to as basic research: It explores the princi-
ples underlying chemistry, social relations, engineering forces, microbiology, etc., and has multi-
ple applications in the commercial world. If disseminated, this research is like a public good – its
fruits can be used in many different applications, and its use in one area does not preclude its use
in others. Consequently, rather than protecting monopolies on the promise of more R&D, a supe-
rior government policy might be to invest directly in research and make the fruits of the research
publicly available.
Modern economies have patent laws, which grant inventors a legal monopoly on use for a fixed
period of time – perhaps fifteen years. By preventing imitation, patent laws raise the incentive
to conduct R&D but do not establish a monopoly in the long run. Over the life of a patent the
inventor charges a higher price than would exist if his invention were not protected; this both
yields greater profits and provides the research incentive. When the patent expires, competition
from other producers leads to higher output and lower prices for the product. Generic drugs are a
good example of this phenomenon.
Patent laws grant inventors a legal monopoly on use for a fixed period of time.
The power of globalization once again is very relevant in patents. Not all countries have patent laws
that are as strong as those in North America and Europe. The BRIC economies (Brazil, Russia,
India and China) form an emerging power block. But their legal systems and enforcement systems
are less well-developed than in Europe or North America. The absence of a strong and transparent
legal structure inhibits research and development, because their fruits may be appropriated by
competitors.
234 Conclusion
Rent seeking
Citizens are frequently appalled when they read of lobbying activities in their nation’s capital.
Every capital city in the world has an army of lobbyists, seeking to influence legislators and regu-
lators. Such individuals are in the business of rent seeking, whose goal is to direct profit to partic-
ular groups, and protect that profit from the forces of competition. For example, Canadian media
owners seek to reduce competition from their US-based competition by requesting the CRTC (the
Canadian Radio-Television and Telecommunications Commission) to restrict the inflow of signals
from US suppliers. In Virginia and Kentucky we find that state taxes on cigarettes are the lowest in
the US – because the tobacco leaf is grown in these states, and the tobacco industry makes major
contributions to the campaigns of some political representatives.
Rent-seeking carries a resource cost: Imagine that we could outlaw the lobbying business and put
these lobbyists to work producing goods and services in the economy instead. Their purpose is to
maintain as much market or quasi-monopoly power in the hands of their clients as possible, and to
ensure that the fruits of this effort go to those same clients. If this practice could be curtailed then
the time and resources involved could be redirected to other productive ends.
Rent seeking is an activity that uses productive resources to redistribute rather than
create output and value.
Industries in which rent seeking is most prevalent tend to be those in which the potential for eco-
nomic profits is greatest – monopolies or near-monopolies. These, therefore, are the industries
that allocate resources to the preservation of their protected status. We do not observe laundromat
owners or shoe-repair businesses lobbying in Ottawa.
C ONCLUSION
We have now examined two extreme types of market structure – perfect competition and monopoly.
While many sectors of the economy operate in a way that is close to the competitive paradigm, very
few are pure monopolies in that they have no close substitute products. Even firms like Microsoft,
or De Beers, that supply a huge percentage of the world market for their product would deny that
they are monopolies and would argue that they are subject to strong competitive pressures from
smaller or ‘fringe’ producers. As a result we must look upon the monopoly paradigm as a useful
way of analyzing markets, rather than being an exact description of the world. Accordingly, our
next task is to examine how sectors with a few, several or multiple suppliers act when pursuing the
objective of profit maximization. Many different market structures define the real economy, and
we will concentrate on a limited number of the more important structures in the next chapter.
Key Terms 235
K EY T ERMS
Monopolist: is the sole supplier of an industry’s output, and therefore the industry and the
firm are one and the same.
Natural monopoly: one where the ATC of producing any output declines with the scale of
operation.
Marginal revenue is the change in total revenue due to selling one more unit of the good.
Average revenue is the price per unit sold.
Allocative inefficiency arises when resources are not appropriately allocated and result in
deadweight losses.
Price discrimination involves charging different prices to different consumers in order to

increase profit.
A cartel is a group of suppliers that colludes to operate like a monopolist.
Rent seeking is an activity that uses productive resources to redistribute rather than create
output and value.
Invention is the discovery of a new product or process through research.
Product innovation refers to new or better products or services.
Process innovation refers to new or better production or supply.
Patent laws grant inventors a legal monopoly on use for a fixed period of time.

Exercise 10.1 Consider a monopolist with demand curve defined by P = 100 − 2Q. The MR curve
is MR = 100 − 4Q and the marginal cost is MC = 10 + Q. The demand intercepts are {$100, 50},
the MR intercepts are {$100, 25}.
(a) Develop a diagram that illustrates this market, using either graph paper or an Excel spread-
sheet, for values of output Q = 1 . . .25.
(b) Identify visually the profit-maximizing price and output combination.
(c) Optional: Compute the profit maximizing price and output combination.
Exercise 10.2 Consider a monopolist who wants to maximize revenue rather than profit. She has
the demand curve P = 72 − Q, with marginal revenue MR = 72 − 2Q, and MC = 12. The demand
intercepts are {$72, 72}, the MR intercepts are {$72, 36}.
(a) Graph the three functions, using either graph paper or an Excel spreadsheet.
(b) Calculate the price she should charge in order to maximize revenue. [Hint: Where the
MR = 0.]
(c) Compute the total revenue she will obtain using this strategy.
Exercise 10.3 Suppose that the monopoly in Exercise 10.2 has a large number of plants. Consider
what could happen if each of these plants became a separate firm, and acted competitively. In
this perfectly competitive world you can assume that the MC curve of the monopolist becomes the
industry supply curve.
(a) Illustrate graphically the output that would be produced in the industry?
(b) What price would be charged in the marketplace?
(c) Optional: Compute the gain to the economy in dollar terms as a result of the DWL being
eliminated [Hint: It resembles the area ABF in Figure 10.14].
Exercise 10.4 In the text example in Table 10.1, compute the profit that the monopolist would
make if he were able to price discriminate, by selling each unit at the demand price in the market.
Exercise 10.5 A monopolist is able to discriminate perfectly among his consumers – by charging
a different price to each one. The market demand curve facing him is given by P = 72 − Q. His
marginal cost is given by MC = 24 and marginal revenue is MR = 72 − 2Q.
(a) In a diagram, illustrate the profit-maximizing equilibrium, where discrimination is not prac-
ticed. The demand intercepts are {$72, 72}, the MR intercepts are {$72, 36}.
(b) Illustrate the equilibrium output if he discriminates perfectly.

(c) Optional: If he has no fixed cost beyond the marginal production cost of $24 per unit, calcu-
late his profit in each pricing scenario.
Exercise 10.6 A monopolist faces two distinct markets A and B for her product, and she is able
to insure that resale is not possible. The demand curves in these markets are given by PA = 20 −
(1/4)QA and PB = 14 − (1/4)QB . The marginal cost is constant: MC = 4. There are no fixed costs.
(a) Graph these two markets and illustrate the profit maximizing price and quantity in each
market. [You will need to insert the MR curves to determine the optimal output.] The
demand intercepts in A are {$20, 80}, and in B are {$14, 56}.
(b) In which market will the monopolist charge a higher price?
Exercise 10.7 A concert organizer is preparing for the arrival of the Grateful Living band in his
small town. He knows he has two types of concert goers: One group of 40 people, each willing
to spend $60 on the concert, and another group of 70 people, each willing to spend $40. His total
costs are purely fixed at $3,500.
(a) Draw the market demand curve faced by this monopolist.

(b) Draw the MR and MC curves.
(c) With two-price discrimination what will be the monopolist’s profit?
(d) If he must charge a single price for all tickets can he make a profit?
Exercise 10.8 Optional: A monopolist faces a demand curve P = 64 − 2Q and MR = 64 − 4Q. His
marginal cost is MC = 16.
(a) Graph the three functions and compute the profit maximizing output and price.
(b) Compute the efficient level of output (where MC=demand), and compute the DWL associ-
ated with producing the profit maximizing output rather than the efficient output.
Chapter 11
Imperfect competition
11.1 The nature of the imperfect competitor

11.2 Market power
11.3 Monopolistic competition
11.4 Oligopoly, games and interdependence
11.5 Duopoly and Cournot competition
11.6 Potential competition, entry and exit
11.1 Imperfect competitors

The preceding chapters have explored extreme forms of supply. The monopolist is the sole supplier
and possesses as much market power as possible. In contrast the perfect competitor is small and
has no market power whatsoever. He simply accepts the price for his product that is determined
in the market by the forces of supply and demand. These are very useful paradigms to explore,
but the real world for the most part lies between these extremes. We observe that there are a
handful of dominant brewers in Canada who supply more than three quarters of the market, and
they are accompanied by numerous micro brewers that form the fringe of the brewing business.
We have a small number of air carriers and one of them controls half of the national market. The
communications market has just three major suppliers; the Canadian Football League has eight
teams and there are just a handful of major hardware/builders’ suppliers stores nationally. At the
other end of the spectrum we have countless restaurants and fitness centres, but they do not supply
the same product to the marketplaces for ‘food’ or ‘health’, and so these markets are not perfectly
competitive, despite the enormous number of participants.
In this chapter we will explore the relationship between firm behaviour and the size of the firm
relative to the whole sector.
In addition to identifying imperfect competitors by the number of firms in their sector, or the share
of total sales going to a small number of suppliers, we can differentiate imperfect competition from
perfect competition by the characteristics of the demand curves they all face. A perfect competitor
faces a perfectly elastic demand at the existing market price; this is the only market structure
to have this characteristic. In all other market structures suppliers effectively face a downward-
sloping demand. This means that they have some influence on the price of the good, and also that
239
240 Imperfect competition
if they change the price they charge, they can expect demand to reflect this in a predictable manner.
So we will lump all other market structures, including the extreme of monopoly, under the title of
imperfect competition, and firms in such markets face downward sloping demands.
Imperfectly competitive firms face a downward-sloping demand curve, and their

output price reflects the quantity sold.
The demand curve for the firm and industry coincide for the monopolist, but not for other im-
perfectly competitive firms. It is convenient to categorize the producing sectors of the economy
as either having a relatively small number of participants, or having a large number. The former
market structures are called oligopolistic, and the latter are called monopolistically competitive.
The word oligopoly comes from the Greek word oligos meaning few, and polein meaning to sell.
Oligopoly defines a market with a small number of suppliers.
Monopolistic competition defines a market with many sellers of products that have
similar characteristics. Monopolistically competitive firms can exert only a small
influence on the whole market.
The home appliance industry is an oligopoly. The prices of KitchenAid appliances depend not
only on its own output and sales, but also on the prices of Whirlpool, Maytag and Bosch. If a
firm has just two main producers it is called a duopoly. Canadian National and Canadian Pacific
are the only two major rail freight carriers in Canada; they form a duopoly. In contrast, the local
Italian restaurant is a monopolistic competitor. Its output is a package of distinctive menu choices,
personal service, and convenience for local customers. It can charge a different price than the
out-of-neighbourhood restaurant, but if its prices are too high local diners may travel elsewhere for
their food experience. Many markets are defined by producers who supply similar but not identical
products. Canada’s universities all provide degrees, but the institutions differ one from another in
their programs, their balance of in-class and on-line courses, their student activities, whether they
are science based or liberal arts based, whether they have cooperative programs or not, and so forth.
While universities are not in the business of making profit, they certainly wish to attract students,
and one way of doing this is to differentiate themselves from other institutions. The profit-oriented
world of commerce likewise seeks to increase its market share by distinguishing its product line.
Duopoly defines a market or sector with just two firms.
These distinctions are not completely airtight. For example, if a sole domestic producer is subject
to international competition it cannot act in the way we described in the previous chapter – it has
potential, or actual, competition. Bombardier may be Canada’s sole rail car manufacturer, but it
is not a monopolist, even in Canada. It could best be described as being part of an international
oligopoly in rail-car manufacture. Likewise, it is frequently difficult to delineate the boundary of
a given market. For example, is Canada Post a monopoly in mail delivery, or an oligopolist in
hard-copy communication? We can never fully remove these ambiguities.
11.1. Imperfect competitors 241
The role of cost structures

A critical determinant of market structure is the way in which demand and cost interact to deter-
mine the likely number of market participants in a given sector or market. Structure also evolves
over the long run: Time is required for entry and exit.
Figure 11.1 shows the demand curve D for the output of an industry in the long run. Suppose,
initially, that all firms and potential entrants face the long-run average cost curve LATC1 . At
the price P1 , free entry and exit means that each firm produces q1 . With the demand curve D,
industry output is Q1 . The number of firms in the industry is N1 (= Q1 /q1 ). If q1 , the minimum
average cost output on LATC1 , is small relative to D, then N1 is large. This outcome might be
perfect competition – N virtually infinite – or monopolistic competition – N large with slightly
differentiated products produced by each firm.
Figure 11.1: Demand, costs and market structure
D
LATC1 LATC3
P1
LATC2
q1
Quantity
Q1
With a cost structure defined by LATC1 this market has space for many firms
– perfect or monopolistic competition, each producing approximately q1 . If
costs correspond to LATC2 , where scale economies are substantial, there
may be space for just one producer. The intermediate case, LATC3 , can
give rise to oligopoly, with each firm producing more than q1 but less than
a monopolist. These curves encounter their MES at very different output
levels.
Instead, suppose that the production structure in the industry is such that the long-run average cost
curve is LATC2 . Here, scale economies are vast, relative to the market size. At the lowest point on
this cost curve, output is large relative to the demand curve D. If this one firm were to act like a
monopolist it would produce an output where MR = MC in the long run and set a price such that
the chosen output is sold. Given the scale economies, there may be no scope for another firm to
enter this market, because such a firm would have to produce a very high output to compete with
the existing producer. This situation is what we previously called a “natural” monopolist.
Finally, the cost structure might involve curves of the type LATC3 , which would give rise to the
possibility of several producers, rather than one or very many. This results in oligopoly.
It is clear that one crucial determinant of market structure is minimum efficient scale relative to
the size of the total market as shown by the demand curve. The larger the minimum efficient scale
relative to market size, the smaller is the number of producers in the industry.
11.2 Performance-based measures of structure – market power

Sectors of the economy do not fit neatly into the limited number of categories described above. The
best we can say in most cases is that they resemble more closely one type of market than another.
Consider the example of Canada’s brewing sector: It has two large brewers in Molson-Coors and
Labatt, a couple of intermediate sized firms such as Sleeman, and an uncountable number of small
boutique brew pubs. While such a large number of brewers satisfy one requirement for perfect
competition, it would not be true to say that the biggest brewers wield no market power; and this
is the most critical element in defining market structure.
By the same token, we could not define this market as a duopoly: Even though there are just two
major participants, there are countless others who, together, are important.
One way of defining what a particular structure most closely resembles is to examine the percent-
age of sales in the market that is attributable to a small number of firms. For example: What share
is attributable to the largest three or four firms? The larger the share, the more concentrated the
market power. Such a statistic is called a concentration ratio. The N-firm concentration ratio is
the sales share of the largest N firms in that sector of the economy.
The N-firm concentration ratio is the sales share of the largest N firms in that sector
of the economy.
Table 11.1: Concentration in Canadian food processing 2011
Sector % of shipments
Sugar 98
Breakfast cereal 96
Canning 60
Meat processing 23
Source: “Four Firm Concentration Ratios (CR4s) for selected food processing sectors,”
adapted from Statistics Canada publication Measuring industry concentration in Canada’s
food processing sectors, Agriculture and Rural Working Paper series no. 70, Catalogue
21-601, http://www.statcan.gc.ca/pub/21-601-m/21-601-m2004070-eng.pdf.
11.3. Monopolistic competition 243
Table 11.1 contains information on the 4-firm concentration ratio for several sectors of the Cana-
dian economy. It indicates that, at one extreme, sectors such as breakfast cereals and sugars have
a high degree of concentration, whereas meat processing has much less. A high degree of concen-
tration suggests market power, and possibly economies of scale.
11.3 Monopolistic competition

Monopolistic competition presumes a large number of quite small producers or suppliers, each of
whom may have a slightly differentiated product. The competition element of this name signifies
that there are many participants, while the monopoly component signifies that each supplier faces
a downward-sloping demand. In concrete terms, your local coffee shop that serves “fair trade”
coffee has a product that differs slightly from that of neighbouring shops that sell the traditional
product. They coexist in the same sector, and probably charge different prices: The fair trade
supplier likely charges a higher price, but knows nonetheless that too large a difference between
her price and the prices of her competitors will see some of her clientele migrate to those lower-
priced establishments. That is to say, she faces a downward-sloping demand curve.
The competition part of the name also indicates that there is free entry and exit. There are no
barriers to entry. As a consequence, we know at the outset that only normal profits will exist in a
long-run equilibrium. Economic profits will be competed away by entry, just as losses will erode
due to exit.
As a general rule then, each firm can influence its market share to some extent by changing its price.
Its demand curve is not horizontal because different firms’ products are only limited substitutes. A
lower price level may draw some new customers away from competitors, but convenience or taste
will prevent most patrons from deserting their local businesses. In concrete terms: A pasta special
at the local Italian restaurant that reduces the price below the corresponding price at the competing
local Thai restaurant will indeed draw clients away from the latter, but the foods are sufficiently
different that only some customers will leave the Thai restaurant. The differentiated menus mean
that many customers will continue to pay the higher price.
A differentiated product is one that differs slightly from other products in the same
market.
Given that there are very many firms, the theory also envisages limits to scale economies. Firms are
small and, with many competitors, individual firms do not compete strategically with particular
rivals. Because the various products offered are slightly differentiated, we avoid graphics with a
market demand, because this would imply that a uniform product is being considered. At the same
time the market is a well-defined concept—it might be composed of all those restaurants within a
reasonable distance, for example, even though each one is slightly different from the others. The
market share of each firm depends on the price that it charges and on the number of competing
firms. For a given number of suppliers, a shift in industry demand also shifts the demand facing
each firm. Likewise, the presence of more firms in the industry reduces the demand facing each
one.
The market equilibrium is illustrated in Figure 11.2. Here D0 is the initial demand facing a repre-
sentative firm, and MR0 is the corresponding marginal revenue curve. Profit is maximized where
MC = MR, and the price P0 is obtained from the demand curve corresponding to the output q0 .
Total profit is the product of output times the difference between price and average cost, which
equals q0 × (P0 − AC0 ).
Figure 11.2: Equilibrium for a monopolistic competitor
MC
AC
P0
PE
AC0
D0
MR D MR0
qE q0
Quantity
Profits exist at the initial equilibrium (q0 , P0 ). Hence, new firms enter and
reduce the share of the total market faced by each firm, thereby shifting
back their demand curve. A final equilibrium is reached where economic
profits are eliminated: At AC = PE and MR = MC.
With free entry, such profits attract new firms. The increased number of firms reduces the share of
the market that any one firm can claim. That is, the firm’s demand curve shifts inwards when entry
occurs. As long as (economic) profits exist, this process continues. For entry to cease, average cost
must equal price. A final equilibrium is illustrated by the combination (PE , qE ), where the demand
has shifted inward to D.
At this long-run equilibrium, two conditions must hold: First, the optimal pricing rule must be
satisfied—that is MC = MR; second it must be the case that only normal profits are made at the
final equilibrium. Economic profits are competed away as a result of free entry. And these two
conditions must exist at the optimal output. Graphically this implies that ATC must equal price
at the output where MC = MR. In turn this implies that the ATC is tangent to the demand curve
where P = ATC. While this could be proven mathematically, it is easy to intuit why this tangency
must exist: If ATC merely intersected the demand curve at the output where MC = MR, we could
find some other output where the demand price would be above ATC, suggesting that profits could
be made at such an output. Clearly that could not represent an equilibrium.
11.4. Oligopoly and games 245
The monopolistically competitive equilibrium in the long run requires the firm’s
demand curve to be tangent to the ATC curve at the output where MR = MC.
11.4 Oligopoly and games

Under perfect competition or monopolistic competition, there are so many firms in the industry that
each one can ignore the immediate effect of its own actions on particular rivals. However, in an
oligopolistic industry each firm must consider how its actions affect the decisions of its relatively
few competitors. Each firm must guess how its rivals will react. Before discussing what constitutes
an intelligent guess, we investigate whether they are likely to collude or compete. Collusion is a
means of reducing competition with a view to increasing profit.
Collusion is an explicit or implicit agreement to avoid competition with a view to

increasing profit.
A particular form of collusion occurs when firms co-operate to form a cartel, as we saw in the last
chapter. Collusion is more difficult if there are many firms in the industry, if the product is not
standardized, or if demand and cost conditions are changing rapidly. In the absence of collusion,
each firm’s demand curve depends upon how competitors react: If Air Canada contemplates offer-
ing customers a seat sale on a particular route, how will West Jet react? Will it, too, make the same
offer to buyers? If Air Canada thinks about West Jet’s likely reaction, will it go ahead with the
contemplated promotion? A conjecture is a belief that one firm forms about the strategic reaction
of another competing firm.
A conjecture is a belief that one firm forms about the strategic reaction of another
competing firm.
Good poker players will attempt to anticipate their opponents’ moves or reactions. Oligopolists
are like poker players, in that they try to anticipate their rivals’ moves. To study interdependent
decision making, we use game theory. A game is a situation in which contestants plan strategically
to maximize their profits, taking account of rivals’ behaviour.
A game is a situation in which contestants plan strategically to maximize their profits,

taking account of rivals’ behaviour.
The players in the game try to maximize their own payoffs. In an oligopoly, the firms are the
players and their payoffs are their profits. Each player must choose a strategy, which is a plan
describing how a player moves or acts in different situations.
A strategy is a game plan describing how a player acts, or moves, in each possible
situation.
How do we arrive at an equilibrium in these games? Let us begin by defining a commonly used
concept of equilibrium. A Nash equilibrium is one in which each player chooses the best strategy,
given the strategies chosen by the other players and there is no incentive to move or change choice.
A Nash equilibrium is one in which each player chooses the best strategy, given the
strategies chosen by the other player, and there is no incentive for any player to move.
In such an equilibrium, no player wants to change strategy, since the other players’ strategies were
already figured into determining each player’s own best strategy. This concept and theory are
attributable to the Princeton mathematician John Nash, who was popularized by the Hollywood
movie version of his life A Beautiful Mind.
In most games, each player’s best strategy depends on the strategies chosen by their opponents.
Sometimes, though not always, a player’s best strategy is independent of those chosen by rivals.
Such a strategy is called a dominant strategy.
A dominant strategy is a player’s best strategy, independent of the strategies adopted

by rivals.
We now illustrate these concepts with the help of two different games. These games differ in
their outcomes and strategies. Table 11.2 contains the domestic happiness game1 . Will and Kate
are attempting to live in harmony, and their happiness depends upon each of them carrying out
domestic chores such as shopping, cleaning and cooking. The first element in each pair defines
Will’s outcome, the second Kate’s outcome. If both contribute to domestic life they each receive
a happiness or utility level of 5 units. If one contributes and the other does not the happiness
levels are 2 for the contributor and 6 for the non-contributor, or ‘free-rider’. If neither contributes
happiness levels are 3 each. When each follows the same strategy the payoffs are on the diagonal,
when they follow different strategies the payoffs are on the off-diagonal. Since the elements of
the table define the payoffs resulting from various choices, this type of matrix is called a payoff
matrix.
A payoff matrix defines the rewards to each player resulting from particular choices.
So how is the game likely to unfold? In response to Will’s choice of a contribute strategy, Kate’s
utility maximizing choice involves lazing: She gets 6 units by not contributing as opposed to 5 by
contributing. Instead, if Will decides to be lazy what is in Kate’s best interest? Clearly it is to be
lazy also because that strategy yields 3 units of happiness compared to 2 units if she contributes.
In sum, Kate’s best strategy is to be lazy, regardless of Will’s behaviour. So the strategy of not
contributing is a dominant strategy.
Will also has a dominant strategy – identical to Kate’s. This is not surprising since the payoffs are
symmetric in the table. Hence, since each has a dominant strategy of not contributing the Nash
equilibrium is in the bottom right cell, where each receives a payoff of 3 units. Interestingly this
equilibrium is not the one that yields maximum combined happiness.
1 This presentation is inspired by a similar problem in Ted Bergstrom and Hal Varian’s book “Workouts”.
11.4. Oligopoly and games 247
Table 11.2: A game with dominant strategies
Kate’s choice
Contribute Laze
Contribute 5,5 2,6
Will’s choice
Laze 6,2 3,3
The first element in each cell denotes the payoff or utility to Will; the second element the
utility to Kate.
The reason that the equilibrium yields less utility for each player in this game is that the game is
competitive: Each player tends to their own interest and seeks the best outcome conditional on the
choice of the other player. This is evident from the (5, 5) combination. From this position Kate
would do better to defect to the Laze strategy, because her utility would increase2 .
To summarize: This game has a unique equilibrium and each player has a dominant strategy. But
let us change the payoffs just slightly to the values in Table 11.3. The off-diagonal elements have
changed. The contributor now gets no utility as a result of his or her contributions: Even though
the household is a better place, he or she may be so annoyed with the other person that no utility
flows to the contributor.
Table 11.3: A game without dominant strategies
Kate’s choice
Contribute Laze
Contribute 5,5 0,4
Will’s choice
Laze 4,0 3,3
The first element in each cell denotes the payoff or utility to Will; the second element the
utility to Kate.
What are the optimal choices here? Starting again from Will choosing to contribute, what is Kate’s
best strategy? It is to contribute: She gets 5 units from contributing and 4 from lazing, hence she
is better contributing. But what is her best strategy if Will decides to laze? It is to laze, because
that yields her 3 units as opposed to 0 by contributing. This set of payoffs therefore contains no
dominant strategy for either player.
As a result of there being no dominant strategy, there arises the possibility of more than one equi-
librium outcome. In fact there are two equilibria in this game now: If the players find themselves
2 This game is sometimes called the “prisoners’ dilemma” game because it can be constructed to reflect a scenario
in which two prisoners, under isolated questioning, each confess to a crime and each ends up worse off than if neither
confessed.
both contributing and obtaining a utility level of (5, 5) it would not be sensible for either one to
defect to a laze option. For example, if Kate decided to laze she would obtain a payoff of 4 utils
rather than the 5 she enjoys at the (5, 5) equilibrium. By the same reasoning, if they find themselves
at the (laze, laze) combination there is no incentive to move to a contribute strategy.
Once again, it is to be emphasized that the twin equilibria emerge in a competitive environment. If
this game involved cooperation or collusion the players should be able to reach the (5, 5) equilib-
rium rather than the (3, 3) equilibrium. But in the competitive environment we cannot say ex ante
which equilibrium will be attained.
This game illustrates the tension between collusion and competition. While we have developed
the game in the context of the household, it can equally be interpreted in the context of a profit
maximizing game between two market competitors. Suppose the numbers define profit levels
rather than utility as in Table 11.4. The ‘contribute’ option can be interpreted as ‘cooperate’ or
‘collude’, as we described for a cartel in the previous chapter. They collude by agreeing to restrict
output, sell that restricted output at a higher price, and in turn make a greater total profit which they
split between themselves. The combined best profit outcome (5, 5) arises when each firm restricts
its output.
Table 11.4: Collusion possibilities
Firm K’s profit

Low output High output
Low output 5,5 2,6
Firm W’s profit
High output 6,2 3,3
The first element in each cell denotes the profit to Firm W; the second element the profit to
Firm K.
But again there arises an incentive to defect: If Firm W agrees to maintain a high price and restrict
output, then Firm K has an incentive to renege and increase output, hoping to improve its profit
through the willingness of Firm W to restrict output. Since the game is symmetric, each firm has
an incentive to renege. Each firm has a dominant strategy – high output, and there is a unique
equilibrium (3, 3).
Obviously there arises the question of whether these firms can find an operating mechanism that
would ensure they each generate a profit of 5 units rather than 3 units, while remaining purely
self-interested. This question brings us to the realm of games that are repeated many times. For
example, suppose that firms make strategic choices each quarter of the year. If firm K had ‘cheated’
on the collusive strategy it had agreed with firm W in the previous quarter, what would happen in
the following quarter? Would firms devise a strategy so that cheating would not be in the interest
of either one, or would the competitive game just disintegrate into an unpredictable pattern? These
are interesting questions and have provoked a great deal of thought among game theorists. But
11.5. Duopoly and Cournot games 249
they are beyond our scope at the present time.
Instead of pursuing games that are repeated many times between the competitors, we examine what
might happen in one-shot games of the type we have been examining, but in the context of many
possible choices. In particular, instead of assuming that each firm can choose a high or low output,
how would the outcome of the game be determined if each firm can choose an output that can lie
anywhere between a high and low output? In terms of the demand curve for the market, this means
that the firms can choose some output and price that is consistent with demand conditions: There
may be an infinite number of choices.
11.5 Duopoly and Cournot games

The duopoly model that we frequently use in economics to analyze competition between a small
number of competitors is fashioned after the ideas of French economist Augustin Cournot. Conse-
quently it has come to be known as the Cournot duopoly model. While the maximizing behaviour
that is incorporated in this model can apply to a situation with several firms rather than two, we
will develop the model with two firms. This differs slightly from the preceding section, where each
firm has simply a choice between a high or low output.
The critical element of the Cournot approach is that the firms each determine their optimal strategy
– one that maximizes profit – by reacting optimally to their opponent’s strategy, which in this case
involves their choice of output.
Cournot behaviour involves each firm reacting optimally in their choice of output to
their competitors’ output decisions.
A central element here is the reaction function of each firm, which defines the optimal output
choice conditional upon their opponent’s choice.
Reaction functions define the optimal choice of output conditional upon a rival’s
output choice.
We can develop an optimal strategy with the help of Figure 11.3. D is the market demand, and
two firms supply this market. If B supplies a zero output, then A would face the whole demand,
and would maximize profit where MC = MR. Let this output be defined by qA0 . We transfer this
output combination to Figure 11.4, where the output of each firm is on one of the axes—A on the
vertical axis and B on the horizontal. This particular combination of zero output for B and qA0 for
A is represented on the vertical axis as the point qA0 .
Instead, suppose that B produces a quantity qB1 in Figure 11.3. This reduces the demand curve
facing A correspondingly from D to DAr , which we call A’s residual demand. When subject to
such a choice by B, firm A maximizes profit by producing where MRAr = MC, where MRAr is the
marginal revenue corresponding to the residual demand DAr . The optimum for A is now qA1 , and
this pair of outputs is represented by the combination (qA1, qB1 ) in Figure 11.4.
Figure 11.3: Duopoly behaviour
Price
MCA
P0
P1
D (market demand)
DAr
MRAr MR
qA1 qA0
Quantity
qB1
When one firm, B, chooses a specific output, e.g. qB1 , then A’s residual demand
DAr is the difference between the market demand and qB1 . A’s profit is maximized
at qA1 – where MC = MRAr . This is an optimal reaction by A to B’s choice. For all
possible choices by B, A can form a similar optimal response. The combination
of these responses forms A’s reaction function.
Figure 11.4: Reaction functions and equilibrium
A’s output
qA0
qA1
E
qAE
RB
RA
qB0 qB1 qBE

B’s output
The reaction function for A (RA ) defines the optimal output response for A to
any output choice by B. The reaction function for B is defined similarly. The
equilibrium occurs at the intersection of RA and RB . Any other combination will
induce one firm to change its output, and therefore could not be an equilibrium.
11.5. Duopoly and Cournot games 251
Firm A forms a similar optimal response for every possible output level that B could choose, and
these responses define A’s reaction function. The reaction function illustrated for A in Figure 11.4
is thus the locus of all optimal response outputs on the part of A. The downward-sloping function
makes sense: The more B produces, the smaller is the residual market for A, and therefore the less
A will produce.
But A is just one of the players in the game. If B acts in the same optimizing fashion, B too can
formulate a series of optimal reactions to A’s output choices. The combination of such choices
would yield a reaction function for B. This is plotted as RB in Figure 11.4.
An equilibrium is defined by the intersection of the two reaction functions, in this case by the point
E. At this output level each firm is making an optimal decision, conditional upon the choice of
its opponent. Consequently, neither firm has an incentive to change its output; therefore it can be
called the Nash equilibrium.
Any other combination of outputs on either reaction function would lead one of the players to
change its output choice, and therefore could not constitute an equilibrium. To see this, suppose
that B produces an output greater than qBE ; how will A react? A’s reaction function indicates that it
should choose a quantity to supply less than qAE . If so, how will B respond in turn to that optimal
choice? It responds with a quantity read from its reaction function, and this will be less than the
amount chosen at the previous stage. By tracing out such a sequence of reactions it is clear that the
output of each firm will move to the equilibrium qE .
Application Box 11.1: Cournot: Fixed costs and brand
Why do we observe so many industries on the national, and even international, stages with
only a handful of firms? For example, Intel produces more than half of the world’s computer
chips, and AMD produces a significant part of the remainder. Why are there only two major
commercial aircraft producers in world aviation – Boeing and Airbus? Why are there only a
handful of major North American suppliers in pharmaceuticals, automobile tires, soda pop,
internet search engines and wireless telecommunications?
The answer lies primarily in the nature of modern product development. Product development
(fixed) costs, coupled with a relatively small marginal cost of production, leads to markets
where there is enough space for only a few players. The development cost for a new cell
phone, or a new aircraft, or a new computer-operating system may run into billions, while
the cost of producing each unit may in fact be constant. The enormous development cost
associated with many products explains not only why there may be a small number of firms
in the domestic market for the product, but also why the number of firms in some sectors is
small worldwide.
The Cournot model yields an outcome that lies between monopoly (or collusion/cartel) and com-
petitive market models. It does not necessarily assume that the firms are identical in terms of their
cost structure, although the lower-cost producer will end up with a larger share of the market.
The next question that arises is whether this duopoly market will be sustained as a duopoly, or if
entry may take place. In particular, if economic profits accrue to the participants will such profits
be competed away by the arrival of new producers, or might there be barriers of either a ‘natural’
or ‘constructed’ type that operate against new entrants?
11.6 Entry, exit & potential competition

At this point we inquire about the potential entry and impact of new firms – firms who might enter
the industry if conditions were sufficiently enticing, meaning the presence of economic profits. One
way of examining entry in this oligopolistic world is to envisage potential entry barriers as being
either intended or unintended, though the difference between the two can be blurred. Broadly, an
unintended or ‘natural’ barrier is one related to cost conditions and the size of the market. An
intended barrier involves a strategic decision on the part of the firm to prevent entry.
Unintended entry barriers

Oligopolists tend to have substantial fixed costs, accompanied by declining average costs up to
very high output levels. Such a cost structure ‘naturally’ gives rise to a supply side with a small
number of suppliers. For examples, given demand and cost structures, could Vancouver support
two professional soccer teams; could Calgary support two professional hockey teams; could Mon-
treal sustain two professional football teams? The answer to each of these questions is likely ‘no’.
Because given the cost structure of these markets, it would not be possible to induce twice as many
spectators without reducing the price per game ticket to such a degree that revenue would be in-
sufficient to cover costs. (We will neglect for the moment that the governing bodies of these sports
also have the power to limit entry.) Fixed costs include stadium costs, staff payrolls and player
payrolls. In fact most costs in these markets are relatively fixed. Market size relative to fixed and
variable costs is not large enough to sustain two teams in most cities. Exceptions in reality are
huge urban areas such as New York and Los Angeles.
Accordingly, it is possible that the existing team, or teams, may earn economic profit from their
present operation; but such profit does not entice further entry, because the market structure is such
that the entry of an additional team could lead to all teams making losses.
Intended entry barriers

Patent law is one form of protection for incumbent firms. Research and development is required
for the development of many products in the modern era. Pharmaceuticals are an example. If
innovations were not protected, firms and individuals would not be incentivized to devote their
energies and resources to developing new drugs. Society would be poorer as a result. Patent
protection is obviously a legal form of protection.
Advertizing is a second form of entry deterrence. In this instance firms attempt to market their
product as being distinctive and even enviable. For example, Coca-Cola and PepsiCo invest hun-
Conclusion 253
dreds of millions annually to project their products in this light. They sponsor sports, artistic and
cultural events. Entry into the cola business is not impossible, but brand image is so strong for
these firms that potential competitors would have a very low probability of entering this sector
profitably. Likewise, in the ‘energy-drinks’ market, Red Bull spends hundreds of millions of dol-
lars per annum to project its brand as being just as unique and desirable as Pepsi or Coca-Cola.
Predatory pricing is an illegal form of entry deterrence. It involves an incumbent charging an

artificially low price for its product in the event of entry of a new competitor. This is done with a
view to making it impossible for the entrant to earn a profit. Given that incumbents have generally
greater resources than entrants, they can survive a battle of losses for a more prolonged period,
thus ultimately driving out the entrant.
Network externalities arise when the existing number of buyers itself influences the total demand
for a product. Facebook is now a classic example. It has many more members than MySpace or
Google+, and hence finds it easier to attract new users. An individual contemplating joining a
social network has an incentive to join one where she has many existing ‘friends’.
Transition costs can be erected by firms who do not wish to lose their customer base. Cell-phone
plans are a good example. Contract-termination costs are one obstacle to moving to a new supplier.
Some carriers grant special low rates to users communicating with other users within the same
network, or offer special rates for a block of users (perhaps within a family).
An over-investment strategy means that an existing supplier generates additional production ca-
pacity through investment in new plant or capital. This is costly to the incumbent and is intended
as a signal to any potential entrant that this capacity could be brought on-line immediately should
a potential competitor contemplate entry. For example, a ski-resort owner may invest in a new
chair-lift, even if she does not use it. The existence of the additional capacity may scare potential
entrants. A key component of this strategy is that the incumbent firm invests ahead of time – and
inflicts a cost on itself. The incumbent does not simply say “I will build another chair-lift if you
decide to develop a nearby mountain into a ski hill.” That policy does not carry the same degree of
credibility as actually incurring the cost of construction ahead of time. However, such a strategy
may not always be feasible: It might be just too costly to pre-empt entry by putting spare capac-
ity in place. Spare capacity is not so different from brand development through advertising; both
are types of sunk cost. The threats associated with the incumbent’s behaviour become a credible
threat because the incumbent incurs costs up front.
A credible threat is one that is effective in deterring specific behaviours; a competitor

must believe that the threat will be implemented if the competitor behaves in a certain
way.
C ONCLUSION
Monopoly and perfect competition are interesting paradigms; but few markets resemble them in
the real world. In this chapter we addressed some of the complexities that define the economy we
254 Conclusion
inhabit: It is characterized by strategic planning, entry deterrence, differentiated products and so

forth.
Entry and exit are critical to competitive markets. Frequently entry is blocked because of scale
economies – an example of a natural or unintended entry barrier. In addition, incumbents can
formulate strategies to limit entry, some involving credible threats.
Firms act strategically – particularly when there are just a few participants in the market. Before
acting, firms make conjectures about how their competitors will react, and incorporate such reac-
tions into their own planning. Competition between suppliers can frequently be analyzed in terms
of a game, and such games usually have an equilibrium outcome. The Cournot duopoly model
that we developed is a game between two competitors in which an equilibrium market output is
determined from a pair of reaction functions.
Scale economies are critical. Large development costs or setup costs mean that the market can
generally support just a limited number of producers. In turn this implies that potential new (small-
scale) firms cannot benefit from the scale economies and will not survive competition from large-
scale suppliers.
Finally, product differentiation is critical. If small differences exist between products produced in
markets where there is free entry we get a monopolistically competitive structure. In these markets
long-run profits are ‘normal’ and firms operate with some excess capacity. It is not possible to act
strategically in this kind of market.
Key Terms 255
K EY T ERMS
Imperfectly competitive firms face a downward-sloping demand curve, and their output price
reflects the quantity sold.
Oligopoly defines an industry with a small number of suppliers.
Monopolistic competition defines a market with many sellers of products that have similar
characteristics. Monopolistically competitive firms can exert only a small influence on the
whole market.
Duopoly defines a market or sector with just two firms.
Concentration ratio: N-firm concentration ratio is the sales share of the largest N firms in
that sector of the economy.
Differentiated product is one that differs slightly from other products in the same market.
The monopolistically competitive equilibrium in the long run requires the firm’s demand
curve to be tangent to the ATC curve at the output where MR = MC.
Collusion is an explicit or implicit agreement to avoid competition with a view to increasing

profit.
Conjecture: a belief that one firm forms about the strategic reaction of another competing
firm.
Game: a situation in which contestants plan strategically to maximize their profits, taking
account of rivals’ behaviour.
Strategy: a game plan describing how a player acts, or moves, in each possible situation.
Nash equilibrium: one in which each player chooses the best strategy, given the strategies
chosen by the other player, and there is no incentive for any player to move.
Dominant strategy: a player’s best strategy, whatever the strategies adopted by rivals.
Payoff matrix: defines the rewards to each player resulting from particular choices.
Credible threat: one that, after the fact, is still optimal to implement.
Cournot behaviour involves each firm reacting optimally in their choice of output to their
256 Key Terms
competitors’ decisions.
Reaction functions define the optimal choice of output conditional upon a rival’s output
choice.

Exercise 11.1 Imagine that the biggest four firms in each of the sectors listed below produce the
amounts defined in each cell. Compute the three-firm and four-firm concentration ratios for each
sector, and rank the sectors by degree of industry concentration.
Sector Firm 1 Firm 2 Firm 3 Firm 4 Total

market
Shoes 60 45 20 12 920
Chemicals 120 80 36 24 480
Beer 45 40 3 2 110
Tobacco 206 84 30 5 342
Exercise 11.2 You own a company in a monopolistically competitive market. Your marginal cost
of production is $12 per unit. There are no fixed costs. The demand for your own product is given
by the equation P = 48 − (1/2)Q.
(a) Plot the demand curve, the marginal revenue curve, and the marginal cost curve.
(b) Compute the profit-maximizing output and price combination.
(c) Compute total revenue and total profit [Hint: Remember AC = MC here].
(d) In this monopolistically competitive industry, can these profits continue indefinitely?
Exercise 11.3 Two firms in a particular industry face a market demand curve given by the equation
P = 100 − (1/3)Q. The marginal cost is $40 per unit and the marginal revenue is MR = 100 −
(2/3)Q. The quantity intercepts for demand and MR are 300 and 150.
(a) Draw the demand curve and MR curve to scale on a diagram. Then insert the MC curve.
(b) If these firms got together to form a cartel, what output would they produce and what price
would they charge?
(c) Assuming they each produce half of the total what is their individual profit?
Exercise 11.4 The classic game theory problem is the “prisoners’ dilemma.” In this game, two
criminals are apprehended, but the police have only got circumstantial evidence to prosecute them
for a small crime, without having the evidence to prosecute them for the major crime of which they
are suspected. The interrogators then pose incentives to the crooks-incentives to talk. The crooks
are put in separate jail cells and have the option to confess or deny. Their payoff depends upon
what course of action each adopts. The payoff matrix is given below. The first element in each box
is the payoff (years in jail) to the player in the left column, and the second element is the payoff to
the player in the top row.
B’s strategy
Confess Deny
Confess 6,6 0,10
A’s strategy
Deny 10,0 1,1
(a) Does a “dominant strategy” present itself for each or both of the crooks?
(b) What is the Nash equilibrium to this game?
(c) Is the Nash equilibrium unique?
(d) Was it important for the police to place the crooks in separate cells?
Exercise 11.5 Taylormade and Titlelist are considering a production strategy for their new golf
drivers. If they each produce a small output, they can price the product higher and make more
profit than if they each produce a large output. Their payoff/profit matrix is given below.
Taylormade strategy
Low output High output
Low output 50,50 20,70
Titleist strategy
High output 70,20 40,40
(a) Does either player have a dominant strategy here?

(b) What is the Nash equilibrium to the game?
(c) Do you think that a cartel arrangement would be sustainable?
Exercise 11.6 Ronnie’s Wraps is the only supplier of sandwich food and makes a healthy profit. It
currently charges a high price and makes a profit of six units. However, Flash Salads is considering
entering the same market. The payoff matrix below defines the profit outcomes for different possi-
bilities. The first entry in each cell is the payoff/profit to Flash Salads and the second to Ronnie’s
Wraps.
Ronnie’s Wraps
High price Low price
Enter the market 2,3 -1,1
Flash Salads
Stay out of market 0,6 0,4
(a) If Ronnie’s Wraps threatens to lower its price in response to the entry of a new competitor,
should Flash Salads stay away or enter?
(b) Explain the importance of threat credibility here.
Exercise 11.7 Optional: Consider the market demand curve for appliances: P = 3, 200 − (1/4)Q.
There are no fixed production costs, and the marginal cost of each appliance is MC = $400. As
usual, the MR curve has a slope that is twice as great as the slope of the demand curve.
(a) Illustrate this market geometrically.

(b) Determine the output that will be produced in a ‘perfectly competitive’ market structure
where no profits accrue in equilibrium.
(c) If this market is supplied by a monopolist, illustrate the choice of output.
Exercise 11.8 Optional: Consider the outputs you have obtained in Exercise 11.7.
(a) Can you figure out how many firms would produce at the perfectly competitive output? If
not, can you think of a reason?
(b) If, in contrast, each firm in that market had to cover some fixed costs, in addition to the
variable costs defined by the MC value, would that put a limit on the number of firms that
could produce in this market?
Part Five
The Factors of Production
12. Labour and capital

13. Human capital, education and the distribution of income
Output is produced by the factors of production – labour, capital, and land. In Chapter 12 we
explore how the markets for these factors, or productive inputs, operate. We focus primarily on
labour and capital.
Chapter 13 deals with human capital – a broader concept than labour. The human capital embodied
in a person depends upon her skills, education and experience, and this combination determines
the rewards, or return, she obtains when employed. This chapter also explores the distribution
of income in Canada and the degree of inequality in that distribution. It concludes with a brief
overview of the ‘top one percent’.
Chapter 12
Labour and capital
12.1 The demand for labour

12.2 Labour supply
12.3 Market equilibrium and labour mobility
12.4 The concepts of capital
12.5 The capital market
12.6 Land
The chapter deals with the markets for the factors of production—labour and capital. The analysis
will be presented in terms of the demand, supply and market equilibrium for each. While this is
a standard analytical approach in microeconomics, the markets for labour and capital differ from
goods and services markets.
In the first instance, goods and services are purchased and consumed by the buyers. In contrast,
labour and capital are used as inputs in producing those ‘final’ goods and services. So the value
of labour and capital to a producer depends in part upon the value of the products that the labour
and capital are used to produce. Economists say that the value of the factors of production derives
from the value of the products they ultimately produce.
Secondly, labour and capital offer services. When an employer hires a worker, that worker supplies
her time and skills and energy to the employer. When a piece of equipment is rented to a producer,
or purchased by a producer, that equipment provides a stream of productive services also. The
employer does not purchase the worker, given that we do not live in a society where slavery is
legal. In contrast, she may decide to purchase the capital, or else rent it.
The third characteristic of these markets is the time dimension associated with labour and capital.
Specifically, once built, a machine will customarily have a lifetime of several years, during which
it depreciates in value. Furthermore, it may become obsolete on account of technological change
before the end of its anticipated life. Labour too may become obsolete, or at least lose some of
its value with the passage of time, if the skills embodied in the labour cease to be required in the
economy.
263
264 Labour and capital
12.1 Labour – a derived demand

The value of labour springs from the value of its use, that is the value placed upon goods and
services that it produces – product prices. The wage is the price that equilibrates the supply and
demand for a given type of labour, and it reflects the value of that labour in production. Formally,
the demand for labour (and capital) is thus a derived demand, in contrast to being a ‘final’ demand.
Demand for labour: a derived demand, reflecting the value of the output it produces.
We must distinguish between the long run and the short run in our analysis of factor markets. On
the supply side certain factors of production are fixed in the short run. For example, the supply
of radiologists can be increased only over a period of years. While one hospital may be able to
attract radiologists from another hospital to meet a shortage, this does not increase the supply in
the economy as a whole.
On the demand side there is the conventional difference between the short and long run: In the short
run some of a firm’s factors of production, such as capital, are fixed, and therefore the demand for
labour differs from when all factors are variable – the long run.
Demand in the short run

Table 12.1 contains information from the example developed in Chapter 8. It can be used to
illustrate how a firm reacts in the short run to a change in an input price, or to a change in the
output price. The response of a producer to a change in the wage rate constitutes a demand function
for labour – a schedule relating the quantity of the input demanded to different input prices. The
output produced by the various numbers of workers yields a marginal product curve, whose values
are stated in column 3. The marginal product of labour, MPL , as developed in Chapter 8, is the
additional output resulting from one more worker being employed, while holding constant the
other (fixed) factors. But what is the dollar value to the firm of an additional worker? It is the
additional value of output resulting from the additional employee – the price of the output times
the worker’s marginal contribution to output, his MP. We term this the value of the marginal
product.
12.1. Labour – a derived demand 265
Table 12.1: Short-run production and labour demand
Workers Output MPL V MPL = MPL × P Marginal profit =

(V MPL −wage)
(1) (2) (3) (4) (5)
0 0
1 15 15 1050 150
2 40 25 1750 750
3 70 30 2100 1100
4 110 40 2800 1800
5 145 35 2450 1450
6 175 30 2100 1100
7 200 25 1750 750
8 220 20 1400 400
9 235 15 1050 50
10 240 5 350 negative
Each unit of labour costs $1,000; output sells at a fixed price of $70 per unit.
The value of the marginal product is the marginal product multiplied by the price
of the good produced.
In this example the MPL first rises as more labour is employed, and then falls. With each unit
of output selling for $70 the value of the marginal product of labour (V MPL ) is given in column
4. The first worker produces 15 units each week, and since each unit sells for a price of $70, his
production value to the firm is $1,050 (= $70 × 15). A second worker produces 25 units, so his
value to the firm is $1,750, and so forth. If the weekly wage of each worker is $1,000 then the firm
can estimate its marginal profit from hiring each additional worker. This is the difference between
the value of the marginal product and the wage paid, and is given in the final column of the table.
It is profitable to hire more workers as long as the cost of an extra worker is less than the V MPL . The
equilibrium amount of labour to employ is therefore 9 units in this example. If the firm were to hire
one more worker the contribution of that worker to its profit would be negative ($350 − $1, 000),
and if it hired one worker less it would forego the opportunity to make an additional profit of $50
on the 9th unit ($1, 050 − $1, 000).
Profit maximizing hiring rule:
• If the V MPL of next worker > wage, hire more labour.

• If the V MPL < wage, hire less labour.
To this point we have determined the profit maximizing amount of labour to employ when the
output price and the wage are given. However, a demand function for labour reflects the demand
for labour at many different wage rates, just as the demand function for any product reflects the
quantity demanded at various prices. Accordingly, suppose the wage rate is $1,500 per week rather
than $1,000. The optimal amount of labour to employ in this case is determined in exactly the same
manner: Employ the amount of labour where its contribution is marginally profitable. Clearly the
optimal amount to employ is 7 units: The value of the seventh worker to the firm is $1,750 and
the value of the eighth worker is $1,400. Hence it would not be profitable to employ the eighth,
because his marginal contribution to profit would be negative. Following the same procedure we
could determine the optimal amount of labour to employ at any wage. This implies that the V MPL
function is the demand for labour function because it determines the most profitable amount of
labour to employ at any wage.
The optimal amount of labour to hire is illustrated in Figure 12.1. The wage and V MPL curves
come from Table 12.1. The V MPL curve has an upward sloping segment, reflecting increasing
productivity, and then a regular downward slope as developed in Chapter 8. At employment levels
where the V MPL is greater than the wage additional labour should be employed. But when the
V MPL falls below the wage rate employment should stop. If labour is divisible into very small
units, the optimal employment decision is where the MPL function intersects the wage line.
Figure 12.1: The demand for labour
3 000
V MPL at P = $70
2 500
2 000
Wage ($)
1 500
1 000
V MPL at P = $50
500
0
0 1 2 3 4 5 6 7 8 9 10 11
Labour
The optimal hiring decision is defined by the condition that the value of the
MPL is greater than or equal to the wage paid. 9 workers are employed when
the wage is $1,000 and the price of output is $70; 6 workers are employed
when the wage is $1,500 and the price of output is $50.
Figure 12.1 also illustrates what happens to hiring when the output price changes. Consider a
12.1. Labour – a derived demand 267
reduction in its price to $50 from $70. The profit impact of such a change is negative because the
value of each worker’s output has declined. Accordingly, the demand curve must reflect this by
shifting inward (down), as in the figure. At various wage rates, less labour is now demanded. The
new V MPL schedule can be derived in Table 12.1 as before: It is the MPL schedule multiplied by
the lower value ($50) of the final good.
In this example the firm must be seen as a perfect competitor in the output market, because the
price of the good it produces is fixed. It can produce and sell more of the good without this having
an impact on the price of the good in the marketplace. Where the firm is not a perfect competitor
it faces a declining MR function. In this case the value of the MPL is the product of MR and MPL
rather than P and MPL . To distinguish the different output markets we use the term marginal
revenue product of labour (MRPL ) when the demand for the output slopes downward. But the
optimizing principle remains the same: The firm should calculate the value of each additional unit
of labour, and hire up to the point where the additional revenue produced by the worker exceeds or
equals the additional cost of that worker.
The marginal revenue product of labour is the additional revenue generated by

hiring one more unit of labour where the marginal revenue declines.
Demand in the long run

In Chapter 8 we proposed that firms choose their factors of production in accordance with cost-
minimizing principles. In producing a specific output, firms choose the least-cost combination of
labour and plant size. But how is this choice affected when the price of labour or capital changes?
While adjustment to price changes may require a long period of time, we know that if one factor
becomes more (less) expensive, the firm will likely change the mix of capital and labour away from
(towards) that factor. For example, when the accuracy and prices of production robots began to
fall in the nineteen nineties, auto assemblers reduced their labour and used robots instead. When
computers and computer software improved and declined in price, clerical workers were replaced
by computers that were operated by accountants. But such adjustments and responses do not occur
overnight.
In the short run a higher wage increases costs, but the firm is constrained in its choice of inputs by a
fixed plant size. In the long run, a wage increase will induce the firm to use relatively more capital
than when labour was less expensive in producing a given output. But despite the new choice of
inputs, a rise in the cost of any input must increase the total cost of producing any output.
A change in the price of any factor has two impacts on firms: In the first place they will substitute
away from the factor whose price increases; second, there will be an impact on output and a change
in the price of the final good it produces. Since the cost structure increases when the price of an
input rises, the supply curve in the market for the good must reflect this – any given output will
now be supplied at a higher price. With a downward sloping demand, this shift in supply must
increase the price of the good and reduce the amount sold. This second effect can be called an
output effect.
Monopsony
Some firms may have to pay a higher wage in order to employ more workers. Think of Hydro
Quebec building a dam in Northern Quebec. Not every hydraulic engineer would be equally happy
working there as in Montreal. Some engineers may demand only a small wage premium to work
in the North, but others will demand a high premium. If so, Hydro Quebec must pay a higher wage
to attract more workers – it faces an upward sloping supply of labour curve. Hydro Quebec is the
sole buyer in this particular market and is called a monopsonist – a single buyer. Our general
optimizing principle governing the employment of labour still holds, even if we have different
names for the various functions: Hire any factor of production up to the point where the cost
of an additional unit equals the value generated for the firm by that extra worker. The essential
difference here is that when a firm faces an upward sloping labour supply it will have to pay more
to attract additional workers and also pay more to its existing workers. This will impact the firm’s
willingness to hire additional workers.
A monopsonist is the sole buyer of a good or service and faces an upward-sloping

supply curve.
Firm versus industry demand

The demand for labour within an industry, or sector of the economy, is obtained from the sum of the
demands by each individual firm. It is analogous to the goods market, but with a subtle difference.
In Chapter 3 we obtained a market demand by summing individual demands horizontally. The
same could be done here: At lower (or higher) wages, each firm will demand more (or less) labour.
However, if all firms employ more labour in order to increase their output, the price of the output
will likely decline. This in turn will moderate the demand for labour – it is slightly less valuable
now that the price of the output it produces has fallen. This is a subtle point, and we can reasonably
think of the demand for labour in a given sector of the economy as the sum of the demands on the
part of the employers in that sector.
12.2 The supply of labour

Most prime-age individuals work, but some do not. The decision to join the labour force is called
the participation decision. Of those who do participate in the labour force, some individuals work
full time, others work part time, and yet others cannot find a job. The unemployment rate is the
fraction of the labour force actively seeking employment that is not employed.
The participation rate for the economy is the fraction of the population in the work-
ing age group that joins the labour force.
The labour force is that part of the population either employed or seeking employ-
ment.
12.2. The supply of labour 269
The unemployment rate is the fraction of the labour force actively seeking employ-
ment that is not employed.
Data on participation rates in Canada are given in Table 12.2 below for specific years in the mod-
ern era. The overall participation for men and women combined has increased since 1976 from
61.5% to 65.7% This aggreagated rate camouflages different patterns for men and women. The
rates for women have been rising while the rates for men have fallen. The former trend reflects
changes in social customs and changes in household productivity. Women today are more highly
educated, and their role in society and the economy is viewed very differently than in the earlier
period. Female participation has increased both because of changing social norms, a rise in house-
hold productivity, the development of service industries designed to support home life, and the
development of the institution of daycare for young children.
In contrast, male participation rates declined until the mid-1990s on account of an increasing frac-
tion of the male labour force retiring before the traditional age of 65. This trend has reversed itself
in the most recent decade.
Table 12.2: Labour force participation rate, Canada 1976-2015
Year Total Men Women Men > 55

1976 61.5 78.0 45.4 48.2
1990 67.5 76.9 58.5 37.5
2001 65.9 72.4 59.7 33.0
2008 67.6 72.9 62.5 40.8
2015 65.7 70.4 61.2 42.7
Source: Statistics Canada, CANSIM 282-0087.
At the micro level, the participation rate of individuals depends upon several factors. First, the
wage rate that an individual can earn in the market is crucial. If that wage is low, then the individual
may be more efficient in producing home services directly, rather than going into the labour market,
earning a modest income and having to pay for home services. Second, there are fixed costs
associated with working. A decision to work means that the individual must have work clothing,
must undertake the costs of travel to work, and pay for daycare if there are children in the family.
Third, the participation decision depends upon non-labour income. If the individual in question
has a partner who earns a substantial amount, or if she has investment income, she will have less
incentive to participate. Fourth, it depends inversely upon the tax rate.
The supply curve relates the supply decision to the price of labour – the wage rate. Economists
who have studied the labour market tell us that the individual supply curve is upward sloping: As
the wage increases, the individual wishes to supply more labour. From the point e0 on the supply
function in Figure 12.2, let the wage increase from W0 to W1 .
Figure 12.2: Individual labour supply
Wage
Rate
e1
W1
e0
W0
H0 H1
Hours
A wage increase from W0 to W1 induces the individual to substitute away

from leisure, which is now more expensive, and work more. But the higher
wage also means the individual can work fewer hours for a given standard
of living; therefore the income effect induces fewer hours. On balance the
substitution effect tends to dominate and the supply curve therefore slopes
upward.
The individual offers more labour, H1 , at the higher wage. What is the economic intuition behind
the higher amount of labour supplied? Like much of choice theory there are two impacts associated
with a higher price. First, the higher wage makes leisure more expensive relative to working. That
midweek game of golf has become more expensive in terms of what the individual could earn. So
the individual should substitute away from the more expensive ‘good’, leisure, towards labour. But
at the same time, in order to generate a given income target the individual can work fewer hours at
the higher wage. This is a type of income effect, indicating that income is greater at a higher wage
regardless of the amount worked, and this induces the individual to work less. The fact that we
draw the labour supply curve with a positive slope means that the substitution effect is the more
important of the two. That is what statistical research has revealed.
Elasticity of the supply of labour

The value of the supply elasticity depends upon how the market in question is defined. In par-
ticular, it depends upon how large or small a given sector of the economy is, and whether we are
considering the short run or the long run.
Suppose an industry is small relative to the whole economy and employs workers with common
skills. These industries tend to pay the ‘going wage’. For example, very many students are willing
to work at the going rate for telemarketing firms, which compose a small sector of the economy.
12.3. Labour market equilibrium and mobility 271
This means that the supply curve of such labour, as far as that sector is concerned, is in effect
horizontal – infinitely elastic.
But some industries may not be small relative to the total labour supply. And in order to get more
labour to work in such large sectors it may be necessary to provide the inducement of a higher
wage: Additional workers may have to be attracted from another sector by means of higher wages.
To illustrate: Consider the behaviour of two related sectors in housing – new construction and
home restoration. In order to employ more plumbers and carpenters, new home builders may have
to offer higher wages to induce them to move from the renovation sector. In this case the new
housing industry’s labour supply curve slopes upwards.
In the time dimension, a longer period is always associated with more flexibility. In this context, the
supply of labour to any sector is more elastic, because it may take time for workers to move from
one sector to another. Or, in cases where skills must be built up: When a sectoral expansion bids
up the wages of information technology (IT) workers, more school leavers are likely to develop IT
skills. Time will be required before additional graduates are produced, but in the long run, such
additional supply will moderate the short-run wage increases.
Taxes can be viewed as being part of the wage. That is, wages can be defined as being before-tax or
after-tax. The after-tax, or take-home, wage is more important than the gross wage in determining
the quantity of labour to be supplied. If taxes on additional hours of work are very high, workers
are more likely to supply less hours than if tax rates are lower.
12.3 Labour market equilibrium and mobility

The fact that labour is a derived demand differentiates the labour market’s equilibrium from the
goods-market equilibrium. Let us investigate this with the help of Figure 12.3; it contains supply
and demand functions for one particular industry – the cement industry, let us assume.
In Figure 12.1 we illustrated the impact on the demand for labour of a decline in the price of the
output produced – a decline in the output price reduced the value of the marginal product of labour.
In the current example, suppose that a slowdown in construction results in a decline in the price of
cement. The impact of this price fall is to reduce the output value of each worker in the cement
producing industry, because their output now yields a lower price. This decline in the V MPL is
represented in Figure 12.3 as a shift from D0 to D1 . The new V MPL curve (D1 ) results in the new
equilibrium E1 .
As a second example: Suppose that wages in some other sectors of the economy increase. The
impact of this on the cement sector is that the supply of labour to the cement sector is reduced.
In Chapter 3 we showed that a change in other prices may shift the demand or supply curve of
interest. In Figure 12.3 supply shifts from S0 to S1 and the equilibrium goes from E0 to E2 .
How large are these impacts likely to be? That will depend upon how mobile labour is between
sectors: Spillover effects will be smaller if labour is less mobile. This brings us naturally to the
Figure 12.3: Equilibrium in an industry labour market
Wage
Rate S1
S0
E2
W2
E0
W0
E1
W1
D1 D0
L1 L2 L0
Labour
A fall in the price of the good produced in a particular industry reduces

the value of the MPL . Demand for labour thus falls from D0 to D1 and a
new equilibrium E1 results. Alternatively, from E0 , an increase in wages in
another sector of the economy induces some labour to move to that sector.
This is represented by the shift of S0 to S1 and the new equilibrium E2 .
concepts of transfer earnings and rent.
Transfer earnings and rent

Consider the case of a performing violinist whose wage is $80,000. If, as a best alternative, she
can earn $60,000 as a music teacher then her rent is $20,000 and her transfer earnings $60,000:
Her rent is the excess she currently earns above the best alternative. Another violinist in the same
orchestra, earning the same amount, who could earn $55,000 as a teacher has rent of $25,000. The
alternative is called the reservation wage. The violinists should not work in the orchestra unless
they earn at least what they can earn in the next best alternative.
Transfer earnings are the amount that an individual can earn in the next highest
paying alternative job.
Rent is the excess remuneration an individual currently receives above the next best
alternative. This alternative is the reservation wage.
These concepts are illustrated in Figure 12.4. In this illustration, different individuals are willing to
work for different amounts, but all are paid the same wage W0 . The market labour supply curve by
definition defines the wage for which each individual is willing to work. Thus the rent earned by
labour in this market is the sum of the excess of the wage over each individual’s transfer earnings
– the area W0 E0 A. This area is also what we called producer or supplier surplus in Chapter 5.
Figure 12.4: Transfer earnings and rent
Wage
Rate
S
E0
W0
Rent
Transfer
earnings
D
A
O L0
Labour
Rent is the excess of earnings over reservation wages. Each individual earns
W0 and is willing to work for the amount defined by the labour supply curve.
Hence rent is W0 E0 A and transfer earnings OAE0 L0 . Rent is thus the term
for supplier surplus in this market.
Free labour markets?

Real-world labour markets are characterized by trade unions, minimum wage laws, benefit regu-
lations, severance packages, parental leave, sick-day allowances and so forth. So can we really
claim that markets work in the way we have described them – essentially as involving individual
agents demanding and supplying labour? While labour markets are not completely ’free’ in the
conventional sense, the important issue is whether these interventions, that are largely designed to
protect workers, have a large or small impact on the market. One reason why unemployment rates
are generally higher in European economies than in Canada and the US is that labour markets are
less subject to controls, and workers have a less supportive social safety net in North America.
Application Box 12.1: Are high salaries killing professional sports?
It is often said that the agents of professional players are killing their sport by demanding
unreasonable salaries. Frequently the major leagues are threatened with strikes, even though
players are paid millions each year. In fact, wages are high because the derived demand is
high. Fans are willing to pay high ticket prices, and television rights generate huge revenues.
Combined, these revenues not only make ownership profitable, but increase the demand for
the top players.
The lay person may be horrified at ten-million dollar salaries. But in reality, many players
receiving such salaries may be earning less than their marginal product! If Tom Brady did
not play for the New England Patriots the team would have a lower winning record, attract
fewer fans and make less profit. If Brady is paid $10m per season, he is being paid less than
his marginal product if the team were to lose $40m in revenue as a result of his absence.
Given this, why do some teams incur financial losses? In fact very few teams make losses:
Cries of poverty on the part of owners are more frequently part of the bargaining process.
Occasionally teams are located in the wrong city and they should therefore either exit the
industry or move the franchise to another market.
The impact of ‘frictions’, such as unionization and minimum wages, in the labour market can be
understood with the help of Figure 12.5. The initial ‘free market’ equilibrium is at E0 , assuming
that the workers are not unionized. In contrast, if the workers in this industry form a union, and
negotiate a higher wage, for example W1 rather than W0 , then fewer workers will be employed.
But how big will this reduction be? Clearly it depends on the elasticities of demand and supply.
With the demand curve D, the excess supply at the wage W1 is the difference E1 F. However, if the
demand curve is less elastic, as illustrated by the curve D′ , the excess supply is E ′ F. The excess
supply will depend also upon the supply elasticity. It is straightforward to see that a less elastic
(more vertical) supply curve through E0 would result is less excess supply.
Beyond elasticity, the magnitude of the excess supply will also depend upon the degree to which
the minimum wage, or the union-negotiated wage, lies above the equilibrium. That is, a larger
value of the difference (W1 −W0 ) results in more excess supply than a smaller difference.
While the above discussion pertains to unionization, it could equally well be interpreted in a
minimum-wage context. If this figure describes the market for low-skill labour, and the gov-
ernment intervenes by setting a legal minimum at W1 , then this will induce some degree of excess
supply, depending upon the actual value of W1 and the elasticities of supply and demand.
Despite the fact that a higher wage may induce some excess supply, it may increase total earnings.
In Chapter 4 we saw that the dollar value of expenditure on a good increases when the price rises
if the demand is inelastic. In the current example the ‘good’ is labour. Hence, a union-negotiated
wage increase, or a higher minimum wage will each increase total remuneration if the demand for
labour is inelastic. A case which has stirred great interest is described in Application Box 12.2.
Application Box 12.2: David Card on minimum wage
David Card is a famous Canadian-born labour economist who has worked at Princeton Uni-
versity and University of California, Berkeley. He is a winner of the prestigious Clark medal,
an award made annually to an outstanding economist under the age of forty. Among his many
Figure 12.5: Market interventions
Wage
Rate
S
D′
E1 E′ F
W1
W0 E0
L1 L0
Labour
E0 is the equilibrium in the absence of a union. If the presence of a union

forces the wage to W1 fewer workers are employed. The magnitude of the
decline from L0 to L1 depends on the elasticity of demand for labour. The
excess supply at the wage W1 is (F-E1 ). With a less elastic demand curve
(D′ ) the excess supply is reduced to (F-E ′ ).
contributions to the discipline, is a study of the impact of minimum wage laws on the em-
ployment of fast-food workers. With Alan Krueger as his co-researcher, Card examined the
impact of the 1992 increase in the minimum wage in New Jersey and contrasted the impact
on employment changes with neighbouring Pennsylvania, which did not experience an in-
crease. They found virtually no difference in employment patterns between the two states.
This research generated so much interest that it led to a special conference. Most economists
now believe that modest changes in the level of the minimum wage have a small impact on
employment levels.
In the year 2015, numerous movements favoring higher wages for low-paid workers have
proposed a $15 minimum. Some political parties have supported this movement, as have
specific cities and municipalities and governments. While any increase in the minimum wage
must by definition help those working, care must be exercised in implementing particularly
large increases. This is because large increases in particular areas or spheres may induce
production units to move outside of the area covered, and thereby shift jobs to lower-wage
areas.
12.4 Capital – concepts

The share of national income accruing to capital is more substantial than commonly recognized.
National income in Canada is divided 60-40, favoring labour. This leaves a very large component
going to the owners of capital. The stock of physical capital includes assembly-line machinery,
rail lines, dwellings, consumer durables, school buildings and so forth. It is the stock of produced
goods used as inputs to the production of other goods and services.
Physical capital is the stock of produced goods that are inputs to the production of
other goods and services.
Physical capital is distinct from land in that the former is produced, whereas land is not. These in
turn differ from financial wealth, which is not an input to production. We add to the capital stock
by undertaking investment. But, because capital depreciates, investment in new capital goods is
required merely to stand still. Depreciation accounts for the difference between gross and net
investment.
Gross investment is the production of new capital goods and the improvement of
existing capital goods.
Net investment is gross investment minus depreciation of the existing capital stock.
Depreciation is the annual change in the value of a physical asset.
Since capital is a stock of productive assets we must distinguish between the value of services that
flow from capital and the value of capital assets themselves.
A stock is the quantity of an asset at a point in time.
A flow is the stream of services an asset provides during a period of time.
When a car is rented it provides the driver with a service; the car is the asset, or stock of capital,
and the driving, or ability to move from place to place, is the service that flows from the use of
the asset. When a photocopier is leased it provides a stream of services to the user. The copier is
the asset; it represents a stock of physical capital. The printed products result from the service the
copier provides per unit of time.
The price of an asset is what a purchaser pays for the asset. The owner then obtains the future
stream of capital services it provides. Buying a car for $30,000 entitles the owner to a stream of
future transport services. The term rental rate defines the cost of the services from capital.
Capital services are the production inputs generated by capital assets.
The rental rate is the cost of using capital services.

12.4. Capital – concepts 277
The price of an asset is the financial sum for which the asset can be purchased.
But what determines the price of a productive asset? The price must reflect the value of future
services that the capital provides. But we cannot simply add up these future values, because a
dollar today is more valuable than a dollar several years from now. The key to valuing an asset lies
in understanding how to compute the present value of a future income stream.
Present values and discounting

When capital is purchased it generates a stream of dollar values (returns) in the future. A critical
question is: How is the price that should be paid for capital today related to the benefits that capital
will bring in the future? Consider the simplest of examples: A business is contemplating buying a
computer. This business has a two-year horizon. It believes that the purchase of the computer will
yield a return of $500 in the first year (today), $500 in the second year (one period into the future),
and have a scrap value of $200. What is the maximum price the entrepreneur should pay for the
computer? The answer is obtained by discounting the future returns to the present. Since a dollar
today is worth more than a dollar tomorrow, we cannot simply add the dollar values from different
time periods.
The value today of $500 received a year from now is less than $500, because if you had this amount
today you could invest it at the going rate of interest and end up with more than $500 tomorrow.
For example, if the rate of interest is 10% (= 0.1), then $500 today is worth $550 next period.
By the same reasoning, $500 tomorrow is worth less than $500 today. Formally, the value next
period of any amount is that amount plus the interest earned; in this case the value next period
of $500 today is $500 × (1 + r) = $500 × 1.1 = $550, where r is the interest rate. It follows that
if we multiply a given sum by (1 + r) to obtain its value next period, then we must divide a sum
received next period to obtain its value today. Hence the value today of $500 next period is simply
$500/(1 + r) = $500/1.1 = $454.54. To see that this must be true, note that if you have $454.54
today you can invest it and obtain $500 next period if the interest rate is 10%. In general:
Value next period = value this period × (1 + interest rate)

Value next period
Value this period = .
(1 + interest rate)
This rule carries over to any number of future periods. The value of a sum of money today two
periods into the future is obtained by multiplying the today value by (1 + interest rate) twice.
Or the value of a sum of money today that will be received two periods from now is that sum
divided by (1 + interest rate) twice. And so on, for any number of time periods. So if the amount
is received twenty years into the future, its value today would be obtained by dividing that sum
by (1 + interest rate) twenty times; if received ‘n’ periods into the future it must be divided by
(1 + interest rate) ‘n’ times.
Two features of this discounting are to be noted: First, if the interest rate is high, the value today
of future sums is smaller than if the interest rate is low. Second, sums received far in the future are
worth much less than sums received in the near future.
Let us return to our initial example, assuming the interest rate is 0.1 (or 10%). The value of the
year 1 return is $500. The value of the year 2 return today is $454.54, and the scrap value in today’s
terms is $181.81. The value of all returns discounted to today is thus $1,136.35.
Table 12.3: Present value of an asset (i = 10%)
Year Annual return Scrap value Discounted values

Year 1 500 500
Year 2 500 200 454.54 + 181.81
Asset value today 1,136.35
The present value of a stream of future earnings is the sum of each year’s earnings
divided by one plus the interest rate ‘n’ times, where ‘n’ is the number of years in the
future when the amount will be received.
We are now in a position to determine how much the buyer should be willing to pay for the com-
puter. Clearly if the value of the computer today, measured in terms of future returns to the en-
trepreneur’s business, is $1,136.35, then the potential buyer should be willing to pay any sum less
than that amount. Paying more makes no economic sense.
Discounting is a technique used in countless applications. It underlies the prices we are willing
to pay for corporate stocks: Analysts make estimates of future earnings of corporations; they then
discount those earnings back to the present, and suggest that we not pay more for a unit of stock
than suggested by the present value of future earnings.
12.5 The capital market

Demand
The analysis of the demand for the services of capital parallels closely that of labour demand: The
rental rate for capital replaces the wage rate and capital services replace the hours of labour. It
is important to keep in mind the distinction we drew above between capital services on the one
hand and the amount of capital on the other. Capital services are produced by capital assets, just as
work is produced by humans. Terms that are analogous to the marginal product of labour emerge
naturally: The marginal product of capital (MPK ) is the output produced by one additional unit
of capital services, with other inputs held constant. The value of this marginal product (V MPK )
is its value in the market place. It is the MPK multiplied by the price of output.
The MPK must eventually decline with a fixed amount of other factors of production. So, if the
price of output is fixed for the firm, it follows that the V MPK must also decline. We could pursue
an analysis of the short-run demand for capital services, assuming labour was fixed, that would
completely mirror the short-run demand for labour that we have already developed. But this would
not add any new insights, so we move on to the supply side.
12.5. The capital market 279
The marginal product of capital is the output produced by one additional unit of
capital services, with all other inputs being held constant.
The value of the marginal product of capital is the marginal product of capital
multiplied by the price of the output it produces.
Supply
We can grasp the key features of the market for capital by recognizing that the flow of capital
services is determined by the capital stock: More capital means more services. The analysis of
supply is complex because we must distinguish between the long run and the short run, and also
between the supply to an industry and the supply in the whole economy.
In the short run the total supply of capital assets, and therefore services, is fixed to the economy,
since new production capacity cannot come on stream overnight: The short-run supply of services
is therefore vertical. In contrast, a particular industry in the short run faces a positively sloped
supply: By offering a higher rental rate for trucks, one industry can bid them away from others.
The long run is a period of sufficient length to permit an addition to the capital stock. A supplier
of capital, or capital services, must estimate the likely return he will get on the equipment he
is contemplating having built. To illustrate: He is analyzing the purchase or construction of an
earthmover that will cost $100,000. Assuming that the annual maintenance and depreciation costs
are $10,000, and that the interest rate is 5% (implying that annual interest cost is $5,000), it follows
that the annual cost of owning such a machine is $15,000. If the entrepreneur is to undertake the
investment she must therefore earn at least this amount annually (by renting it to others, or using it
herself), and this is what is termed the required rental. We can think of it as the opportunity cost
of ownership.
The required rental covers the sum of maintenance, depreciation and interest costs.
Prices and returns

In the long run, capital services in any sector of the economy must earn the required rental. If they
earn more, entrepreneurs will be induced to build or purchase additional capital goods; if they earn
less, owners of capital will allow machines to depreciate, or move the machines to other sectors of
the economy.
As an example, the price of oil on world markets fell by half during 2015; from about $100US per
barrel to $50US. At this price, many oil wells were no longer profitable, and oil drilling equipment
was decommissioned. Technically, the value of the marginal product of capital declined, because
the price of the good it was producing declined. In the near and medium term, no new investment
in capital goods will take place in the oil drilling sector of the economy. If the price of oil should
increase in the future, some of the decommissioned capital will be brought back into service. But
some of this capital will deteriorate or depreciate and simply ‘die’, and be sold for scrap metal –
particularly the older vintage capital. Only when the stock of oil drilling equipment is reduced by
depreciation and decay to the required level will any new investment in this form of capital take
place.
Note that the capital in this example is sector-specific. Drillng equipment cannot be easily redi-
rected for use in other sectors. In contrast, earth movers can move from one sector of the economy
to another with greater ease. An earth mover can be used to dig foundations for housing or com-
mercial buildings; it can be used for strip mining; to build roads and bridges; to build tennis courts,
golf courses and public parks. Such equipment may thus be moved to other sectors of the economy
if in one particular sector the capital no longer can earn the required rental.
The prices of capital goods in the long run will be determined by the supply and demand for the
services they provide. If the value of the services, as determined by supply and demand is high,
then the price of assets will reflect this.
12.6 Land
Land is an input used in production, though is not a capital good in the way we defined capital
goods earlier – production inputs that are themselves produced in the economy. Land is relatively
fixed in supply to the economy, even in the long run. While this may not be literally true – the
Netherlands reclaimed from the sea a great quantity of low-lying farmland, and fertilizers can turn
marginal land into fertile land – it is a good approximation to reality. Figure 12.6 shows the derived
demand D0 for land services. With a fixed supply S, the equilibrium rental is R0 .
Figure 12.6: The market for land services
Rental
Rate
S
R1
R0
D0 D1
Services
of Land
The supply of land is relatively fixed, and therefore the return to land is
primarily demand determined. Shifts in demand give rise to differences in
returns.
12.6. Land 281
In contrast to this economy-wide perspective, consider now a retailer who rents space in a com-
mercial mall. The area around the mall experiences a surge in development and more people are
shopping and doing business there. The retailer finds that she sells more, but also finds that her rent
increases on account of the additional demand for space by commercial enterprises in the area. Her
landlord is able to charge a higher rent because so many potential clients wish to rent space in the
area. Consequently, despite the additional commerce in the area, the retailer’s profit increase will
be moderated by the higher rents she must pay: The demand for retail space is a derived demand.
The situation can be explained with reference to Figure 12.6 again. On account of growth in this
area, the demand for retail space shifts from D0 to D1 . Space in the area is restricted, and thus the
vertical supply curve describes the supply side well. So with little or no possibility of higher prices
bringing forth additional supply, the additional demand makes for a steep price (rent) increase.
Land has many uses and the returns to land must reflect this. Land in downtown Vancouver is
priced higher than land in rural Saskatchewan. Land cannot be moved from the latter to the former
location however, and therefore the rent differences represent an equilibrium. In contrast, land in
downtown Winnipeg that is used for a parking lot may not be able to compete with the use of that
land for office development. Therefore, for it to remain as a parking lot, the rental must reflect
its high opportunity cost. This explains why parking fees in big US cities such as Boston or New
York may run to $40 per day. If the parking owners could not obtain this fee, they could profitably
sell the land to a developer. Ultimately it is the value in its most productive use that determines the
price of land.
282 Key Terms
K EY T ERMS
Demand for labour: a derived demand, reflecting the demand for the output of final goods
and services.
Value of the marginal product is the marginal product multiplied by the price of the good
produced.
Marginal revenue product of labour is the additional revenue generated by hiring one more
unit of labour where the marginal revenue declines.
Monopsonist is the sole buyer of a good or service and faces an upward-sloping supply curve.
Participation rate: the fraction of the population in the working age group that joins the
labour force.
The labour force is that part of the population either employed or seeking employment.
Unemployment rate: the fraction of the labour force actively seeking employment that is not
employed.
Transfer earnings are the amount that an individual can earn in the next highest paying alter-
native job.
Rent is the excess remuneration an individual currently receives above the next best alterna-
tive. This alternative is the reservation wage.
Physical capital is the stock of produced goods that are inputs to the production of other goods
and services.
Gross investment is the production of new capital goods and the improvement of existing
capital goods.
Net investment is gross investment minus depreciation of the existing capital stock.
Depreciation is the annual change in the value of a physical asset.
Stock is the quantity of an asset at a point in time.
Flow is the stream of services an asset provides during a period of time.
Capital services are the production inputs generated by capital assets.

Key Terms 283
Rental rate: the cost of using capital services.
Asset price: the financial sum for which the asset can be purchased.
Present value of a stream of future earnings: the sum of each year’s earnings divided by
one plus the interest rate raised to the appropriate power.
Marginal product of capital is the output produced by one additional unit of capital services,
with all other inputs being held constant.
Value of the marginal product of capital is the marginal product of capital multiplied by the
price of the output it produces.
Required rental covers the sum of maintenance, depreciation and interest costs.

Exercise 12.1 Aerodynamics is a company specializing in the production of bicycle shirts. It has
a fixed capital stock, and sells its shirts for $20 each. It pays a weekly wage of $400 per worker.
Aerodynamics must maximize its profits by determining the optimal number of employees to hire.
The marginal product of each worker can be inferred from the table below. Determine the optimal
number of employees. [Hint: You must determine the V MPL schedule, having first computed the
MPL .]
Employment 0 1 2 3 4 5 6
Total output 0 20 50 75 95 110 120
MPL
VMPL
Exercise 12.2 Suppose that, in Exercise 12.1 above, wages are not fixed. Instead the firm must
pay $50 more to employ each individual worker: The first worker is willing to work for $250, the
second for $300, the third for $350, etc. But once employed, each worker actually earns the same
wage. Determine the optimal number of workers to be employed. [Hint: You must recognize that
each worker earns the same wage; so when one additional worker is hired, the wage must increase
to all workers employed.]
Exercise 12.3 Consider the following supply and demand equations for berry pickers. Demand:
W = 22 − 0.4L; supply: W = 10 + 0.2L.
(a) For values of L = 1, 5, 10, 15, . . ., 30, calculate the corresponding wage in each of the supply
and demand functions.
(b) Using the data from part (a), plot and identify the equilibrium wage and quantity of labour.
(c) Illustrate in the diagram the areas defining transfer earnings and rent.
(d) Compute the transfer earnings and rent components of the total wage bill.
Exercise 12.4 The rows of the following table describe the income stream for three different capital
investments. The income flows accrue in years 1 and 2. Only year 2 returns need to be discounted.
The rate of interest is the first entry in each row, and the project cost is the final entry.
Interest rate Year 1 Year 2 Cost

8% 8,000 9,000 16,000
6% 0 1,000 900
10% 4,000 5,000 11,000
(a) For each investment calculate the present value of the stream of services.
(b) Decide whether or not the investment should be undertaken.
Exercise 12.5 Nihilist Nicotine is a small tobacco farm in south-western Ontario. It has three plots
of land, each with a different productivity, in that the annual yield differs across plots. The output
from each plot is given in the table below. Each plot is the same size and requires 3 workers and
one machine to harvest the leaves. The cost of these inputs is $10,000. If the price of each kilogram
of leaves is $4, how many plots should be planted?
Land plot Leaf yield in kilograms

One 3,000
Two 2,500
Three 2,000
Exercise 12.6 The timing of wine sales is a frequent problem encountered by vintners. This is
because many red wines improve with age. Let us suppose you own a particular vintage and you
envisage that each bottle should increase in value by 10% the first year, 9% the second year, 8%
the third year, etc.
(a) Suppose the interest rate is 5%, for how many years would you hold the wine if there is no
storage cost?
(b) If in addition to interest rate costs, there is a cost of storing the wine that equals 2% of the
wine’s value each year, for how many years would you hold the wine before selling?
Exercise 12.7 Optional: The industry demand for plumbers is given by the equation W = 50 −
0.08L, and there is a fixed supply of 300 qualified plumbers.
(a) Draw a diagram illustrating the supply, demand and equilibrium, knowing that the quantity
intercept for the demand equation is 625.
(b) Solve the supply and demand equations for the equilibrium wage, W .
(c) If the plumbers now form a union, and supply their labour at a wage of $30 per hour, illustrate
the new equilibrium on your diagram and calculate the new level of employment.
Chapter 13
Human capital and the income distribution
13.1 The concept of human capital

13.2 Productivity and education
13.3 On-the-job training
13.4 Education as signalling
13.5 Returns to education and education quality
13.6 Discrimination
13.7 The income and earnings distribution in
Canada
13.8 Wealth and capitalism
Individuals with different characteristics earn different amounts because their productivity levels
differ. While it is convenient to work with a single marginal productivity of labour function to
illustrate the functioning of the labour market, as we did in Chapter 12, for the most part wages
and earnings vary by education level and experience, and sometimes by ethnicity and gender. In
this chapter we develop an understanding of the sources of these differentials, and how they are
reflected in the distribution of income.
13.1 Human capital

Human capital, HK, is the stock of knowledge and ability accumulated by a worker that de-
termines future productivity and earnings. It depends on many different attributes – education,
experience, intelligence, interpersonal skills etc. While individuals look upon human capital as a
determinant of their own earnings, it also impacts the productivity of the economy at large, and is
therefore a vital force in determining long-run growth. Canada has been investing heavily in hu-
man capital in recent decades, and this suggests that future productivity and earnings will benefit
accordingly.
Human capital is the stock of knowledge and ability accumulated by a worker that
determines future productivity and earning.
Several features of Canada’s recent human capital accumulation are noteworthy. First, Canada’s
enrolment rate in post-secondary education now exceeds the US rate, and that of virtually every
287
288 Human capital and the income distribution
economy in the world. Second is the fact that the number of women in third-level institutions
exceeds the number of men. Almost 60% of university students are women. Third, international
testing of high-school students sees Canadian students performing well, which indicates that the
quality of the Canadian educational system appears to be high. These are positive aspects of a
system that frequently comes under criticism. Nonetheless, the distribution of income that emerges
from market forces in Canada has become more unequal.
Let us now try to understand individuals’ motivation for embarking on the accumulation of human
capital, and in the process see why different groups earn different amounts. We start by analyzing
the role of education and then turn to on-the-job training.
13.2 Productivity and education

Human capital is the result of past investment that raises future incomes. A critical choice for
individuals is to decide upon exactly how much additional human capital to accumulate. The cost
of investing in another year of school is the direct cost, such as school fees, plus the indirect, or
opportunity, cost, which can be measured by the foregone earnings during that extra year. The
benefit of the additional investment is that the future flow of earnings is augmented. Consequently,
wage differentials should reflect different degrees of education-dependent productivity.
Age-earnings profiles
Figure 13.1 illustrates two typical age-earnings profiles for individuals with different levels of
education. These profiles define the typical pattern of earnings over time, and are usually derived
by examining averages across individuals in surveys. Two aspects are clear: People with more ed-
ucation not only earn more, but the spread tends to grow with time. Less educated, healthy young
individuals who work hard may earn a living wage but, unlike their more educated counterparts,
they cannot look forward to a wage that rises substantially over time. More highly-educated indi-
viduals go into jobs and occupations that take a longer time to master: Lawyers, doctors and most
professionals not only undertake more schooling than truck drivers, they also spend many years
learning on the job, building up a clientele and accumulating expertise.
Age-earnings profiles define the pattern of earnings over time for individuals with
different characteristics.
The education premium

Individuals with different education levels earn different wages. The education premium is the
difference in earnings between the more and less highly educated. Quantitatively, Professors Kelly
Foley and David Green have recently proposed that the completion of a college or trade certifica-
tion adds about 15% to one’s income, relative to an individual who has completed high school. A
Bachelor’s degree brings a premium of 20-25%, and a graduate degree several percentage points
13.2. Productivity and education 289
Figure 13.1: Age-Earnings profiles by education level
Average
earnings
in $
Third level
education
High school
education
Age
18 (High school grad) 65 (Retirement)
Individuals with a higher level of education earn more than individuals with
a ‘standard’ level of education. In addition, the differential grows over time.
more1 . The failure to complete high school penalizes individuals to the extent of about 10%.
These are average numbers, and they vary depending upon the province of residence, time period
and gender. Nonetheless the findings underline that more human capital is associated with higher
earnings. The earnings premium depends upon both the supply and demand of high HK individu-
als. Ceteris paribus, if high-skill workers are heavily in demand by employers, then the premium
should be greater than if lower-skill workers are more in demand.
The distribution of earnings has become more unequal in Canada and the US in recent decades,
and one reason that has been proposed for this development is that the modern economy demands
more high-skill workers; in particular that technological change has a bigger impact on productivity
when combined with high-skill workers than with low-skill workers. Consider Figure 13.2 which
contains supply and demand functions with a twist. We imagine that there are two types of labour:
One with a high level of human capital, the other with a lower level. The vertical axis measures the
wage premium of the high-education group (which can be measured in dollars or percentage terms),
and the horizontal axis measures the fraction of the total labour force that is of the high-skill type.
D is the relative demand for the high skill workers, in this example for the economy as a whole.
There is some degree of substitution between high and low-skill workers in the modern economy.
We do not propose that several low-skill workers can perform the work of one neuro-surgeon;
but several individual households (low-skill) could complete their income tax submissions in the
same time as one skilled tax specialist. In this example there is a degree of substitutability. In a
1 Foley, K. and D. Green, 2015, “Why more education will not solve rising inequality (and may make it worse)” ,
Institute for Research in Public Policy, Montreal, Canada.
production environment, a high-skill manager, equipped with technology and capital, can perform
the tasks of several line workers.
Figure 13.2: The education/skill premium
Wage
premium
SS
SL
E1
Wp1
Wp2 E2
Wp0 E0
D1
D Fraction of labour
force with high skill
0 (max=1)
A shift in demand increases the wage premium in the short run (from E0 to
E1 ) by more than in the long run (to E2 ). In the short run, the percentage of
the labour force (SS ) that is highly skilled is fixed. In the long run it (SL ) is
variable and responds to the wage premium.
The demand curve D defines the premium that demanders are willing to pay to the higher skill
group. The negative slope indicates that if demanders were to employ a high proportion of skilled
workers, the premium they would be willing to pay would be less than if they demanded a smaller
share of high-skilled workers, and a larger share of lower-skilled workers. The wage premium for
high HK individuals at any given time is determined by the intersection of supply and demand.
Education premium: the difference in earnings between the more and less highly
educated.
In the short run the make-up of the labour force is fixed, and this is reflected in the vertical supply
curve Ss . The equilibrium is at E0 , and Wp0 is the premium, or excess, paid to the higher-skill
worker over the lower-skill worker. In the long run it is possible for the economy to change the
composition of its labour supply: If the wage premium increases, more individuals will find it
profitable to train as high-skill workers. That is to say, the fraction of the total that is high-skill
increases. It follows that the long-run supply curve slopes upwards.
So what happens when there is an increase in the demand for high-skill workers relative to low-skill
workers? The demand curve shifts upward to D1 , and the new equilibrium is at E1 . The supply
mix is fixed in the short run, so there is an increase in the wage premium. But over time, some
individuals who might have been just indifferent between educating themselves more and going
13.2. Productivity and education 291
into the workplace with lower skill levels now find it worthwhile to pursue further education. Their
higher anticipated returns to the additional human capital they invest in now exceed the additional
costs of more schooling, whereas before the premium increase these additional costs and benefits
were in balance. In Figure 13.2 the new short-run equilibrium at E1 has a corresponding wage
premium of Wp1 . In the long run, after additional supply has reached the market, the increased
premium is moderated to Wp2 at the equilibrium E2 .
This figure displays what many economists believe has happened in North America in recent
decades: The demand for high HK individuals has increased, and the additional supply has not
been as great. Consequently the wage premium for the high-skill workers has increased. As we
describe later in this chapter, that is not the only perspective on what has happened.
Are students credit-constrained or culture-constrained?

The foregoing analysis assumes that students and potential students make rational decisions on
the costs and benefits of further education and act accordingly. It also assumes implicitly that
individuals can borrow the funds necessary to build their human capital: If the additional returns
to further education are worthwhile, individuals should borrow the money to make the investment,
just as entrepreneurs do with physical capital.
However, there is a key difference in the credit markets. If an entrepreneur fails in her business
venture the lender will have a claim on the physical capital. But a bank cannot repossess a human
being who drops out of school without having accumulated the intended human capital. Accord-
ingly, the traditional lending institutions are frequently reluctant to lend the amount that students
might like to borrow—students are credit constrained. The sons and daughters of affluent families
therefore find it easier to attend university, because they are more likely to have a supply of funds
domestically. Governments customarily step into the breach and supply loans and bursaries to
students who have limited resources. While funding frequently presents an obstacle to attending
a third-level institution, a stronger determinant of attendance is the education of the parents, as
detailed in Application Box 13.1.
Application Box 13.1: Parental education and university attendance in Canada
The biggest single determinant of university attendance in the modern era is parental educa-
tion. A recent study* of who goes to university examined the level of parental education of
young people ‘in transition’ – at the end of their high school – for the years 1991 and 2000.
For the year 2000 they found that, if a parent had not completed high school, there was
just a 12% chance that their son would attend university and an 18% chance that a daughter
would attend. In contrast, for parents who themselves had completed a university degree, the
probability that a son would also attend university was 53% and for a daughter 62%. Hence,
the probability of a child attending university was roughly four times higher if the parent came
from the top educational category rather than the bottom category! Furthermore the authors
found that this probability gap opened wider between 1991 and 2000.
In the United States, Professor Sear Reardon of Stanford University has followed the perfor-
mance of children from low-income households and compared their achievement with chil-
dren from high-income households. He has found that the achievement gap between these
groups of children has increased substantially over the last three decades. The reason for
this growing separation is not because children from low-income households are perform-
ing worse in school, it is because high-income parents invest much more of their time and
resources in educating their children, both formally in the school environment, and also in
extra-school activities.
*Finnie, R., C. Laporte and E. Lascelles. “Family Background and Access to Post-Secondary
Education: What Happened in the Nineties?” Statistics Canada Research Paper, Catalogue
number 11F0019MIE-226, 2004
Reardon, Sean, “The Great Divide”, New York Times, April 8, 2015.
13.3 On-the-job training

As is clear from Figure 13.1, earnings are raised both by education and experience. Learning
on the job is central to the age-earnings profiles of the better educated, and is less important for
those with lower levels of education. On-the-job training improves human capital through work
experience. If on-the-job training increases worker productivity, who should pay for this learning
– firms or workers? To understand who should pay, we distinguish between two kinds of skills:
Firm-specific skills that raise a worker’s productivity in a particular firm, and general skills that
enhance productivity in many jobs or firms.
Firm-specific HK could involve knowing how particular components of a somewhat unique pro-
duction structure functions, whereas general human capital might involve an understanding of
engineering or architectural principles that can be applied universally. As for who should pay
for the accumulation of skills: An employer should be willing to undertake most of the cost of
firm-specific skills, because they are of less value to the worker should she go elsewhere. Firms
offering general or transferable training try to pass the cost on to the workers, perhaps by offering
a wage-earnings profile that starts very low, but that rises over time. Low-wage apprenticeships are
examples. Hence, whether an employee is a medical doctor in residence, a plumber in an appren-
ticeship or a young lawyer in a law partnership, she ‘pays’ for the accumulation of her portable HK
by facing a low wage when young. Workers are willing to accept such an earnings profile because
their projected future earnings will compensate for lower initial earning.
On-the-job training improves human capital through work experience.
Firm-specific skills raise a worker’s productivity in a particular firm.
General skills enhance productivity in many jobs or firms.

13.4. Education as signalling 293
13.4 Education as signalling

An alternative view of education springs from the theory of signalling. This is a provocative theory
that proposes education may be worthwhile, even if it generates little additional skills. The theory
recognizes that individuals possess different abilities. However, firms cannot easily recognize
the more productive workers without actually hiring them and finding out ex-post – sometimes a
costly process. Signalling theory says that, in pursuing more education, people who know they are
more capable thereby send a signal to potential employers that they are the more capable workers.
Education therefore screens out the low-productivity workers from the high-productivity (more
educated) workers. Firms pay more to the latter, because firms know that the high-ability workers
are those with the additional education.
Signalling is the decision to undertake an action in order to reveal information.
Screening is the process of obtaining information by observing differences in be-

haviour.
To be effective, the process must separate the two types. Why don’t lower-ability workers go to
university and pretend they are of the high-ability type? Primarily because that strategy could
backfire: Such individuals are less likely to succeed at school and there are costs associated with
school in the form of school fees, books and foregone earnings. While they may have lower innate
skills, they are likely smart enough to recognize a bad bet.
On balance economists believe that further education does indeed add to productivity, although
there may be an element of screening present: An engineering degree (we should hope) increases
an individual’s understanding of mechanical forces so that she can design a bridge that will not
collapse, in addition to telling a potential employer that the student is smart!
Finally, it should be evident that if education raises productivity, it is also good for society and the
economy at large.
13.5 Education returns and quality

How can we be sure that further education really does generate the returns, in the form of higher
future incomes, to justify the investment? For many years econometricians proposed that an extra
year of schooling might offer a return in the region of 10% – quite a favourable return in compar-
ison with what is frequently earned on physical capital. Doubters then asked if the econometric
estimation might be subject to bias – what if the additional earnings of those with more education
are simply attributable to the fact that it is the innately more capable individuals who both earn
more and who have more schooling? And since we cannot observe who has more innate ability,
how can we be sure that it is the education itself, rather than just differences in ability, that generate
the extra income?
This is a classical problem in inference: Does correlation imply causation? The short answer
to this question is that education economists are convinced that the time invested in additional
schooling does indeed produce additional rewards, even if it is equally true that individuals who
are innately smarter do choose to invest in that way. Furthermore, it appears that the returns to
graduate education are higher than the returns to undergraduate education.
Table 13.1: Mean scores in PISA tests
Country Math Science Reading

Australia 504 521 512
Austria 506 506 490
Belgium 515 505 509
Canada 518 525 523
Denmark 500 498 496
Finland 519 545 524
France 495 499 505
Germany 514 524 508
Greece 453 467 477
Hong Kong 561 555 545
Ireland 501 522 523
Italy 485 494 490
Japan 563 547 538
Korea 554 538 536
Mexico 413 415 424
New Zealand 500 516 512
Norway 489 495 504
Spain 484 496 488
Sweden 478 485 483
Switzerland 531 515 509
Turkey 448 463 475
United States 481 497 498
United Kingdom 494 514 499
OECD Average 494 501 496
Source: “PISA 2012 Results in Focus.” http://goo.gl/YmTeMc

13.6. Discrimination 295
What can be said of the quality of different educational systems? Are educational institutions in
different countries equally good at producing knowledgeable students? Or, viewed another way:
Has a grade nine student in Canada the same skill set as a grade nine student in France or Hong
Kong? An answer to this question is presented in Table 13.1, which contains results from the
Program for International Student Assessment (PISA) – an international survey of 15-year old
student abilities in mathematics, science and literacy. This particular table presents the results for
a sample of the countries that were surveyed. The results indicate that Canadian students perform
well in all three dimensions of the test.
An interesting paradox arises at this point: If productivity growth in Canada has lagged behind
some other economies in recent decades, as many economists believe, how can this be explained
if Canada produces many well-educated high-skill workers? The answer may be that there is a
considerable time lag before high participation rates in third-level education and high quality make
themselves felt on the national stage in the form of elevated productivity. The evidence suggests a
good productivity future, in so far as it depends upon human capital.
13.6 Discrimination
Wage differences are a natural response to differences in human capital. But we frequently observe
wage differences that might be discriminatory. For example, women on average earn less than
men with similar qualifications; older workers may be paid less than those in their prime years;
immigrants may be paid less than native-born Canadians, and ethnic minorities may be paid less
than traditional white workers. The term discrimination describes an earnings differential that is
attributable to a trait other than human capital.
If two individuals have the same HK, in the broadest sense of having the same capability to perform
a particular task, then a wage premium paid to one represents discrimination. Correctly measured
then, the discrimination premium between individuals from these various groups is the differential
in earnings after correcting for HK differences. Thousands of studies have been undertaken on dis-
crimination, and most conclude that discrimination abounds. Women, particularly those who have
children, are paid less than men, and frequently face a ‘glass ceiling’ – a limit on their promotion
possibilities within organizations.
Discrimination implies an earnings differential that is attributable to a trait other than

human capital.
In contrast, women no longer face discrimination in university and college admissions, and form
a much higher percentage of the student population than men in many of the higher paying pro-
fessions such as medicine and law. Immigrants to Canada also suffer from a wage deficit. This is
especially true for the most recent cohorts of working migrants who now come predominantly, not
from Europe, as was once the case, but from China, South Asia, Africa and the Caribbean. For
similarly-measured HK as Canadian-born individuals, these migrants frequently have an initial
wage deficit of 30%, and require a period of more than twenty years to catch-up.
13.7 The income distribution

How does all of our preceding discussion play out when it comes to the income distribution? That
is, when we examine the incomes of all individuals or households in the economy, how equally or
unequally are they distributed?
The study of inequality is a critical part of economic analysis. It recognizes that income differences
that are in some sense ‘too large’ are not good for society. Inordinately large differences can reflect
poverty and foster social exclusion and crime. Economic growth that is concentrated in the hands of
the few can increase social tensions, and these can have economic as well as social or psychological
costs. Crime is one reflection of the divide between ‘haves’ and ‘have-nots’. It is economically
costly; but so too is child poverty. Impoverished children rarely achieve their social or economic
potential and this is a loss both to the individual and the economy at large.
In this section we will first describe a subset of the basic statistical tools that economists use
to measure inequality. Second, we will examine how income inequality has evolved in recent
decades. We shall see that, while the picture is complex, market income inequality has indeed
increased in Canada. Third, we shall investigate some of the proposed reasons for the observed
increase in inequality. Finally we will examine if the government offsets the inequality that arises
from the marketplace through its taxation and redistribution policies.
It is to be emphasized that income inequality is just one proximate measure of the distribution
of wellbeing. The extent of poverty is another such measure. Income is not synonymous with
happiness but, that being said, income inequality can be computed reliably, and it provides a good
measure of households’ control over economic resources.
Theory and measurement

Let us rank the market incomes of all households in the economy from poor to rich, and categorize
this ordering into different quantiles or groups. With five such quantiles the shares are called
quintiles. The richest group forms the highest quintile, while the poorest group forms the lowest
quintile. Such a representation is given in Table 13.2. The first numerical column displays the
income in each quintile as a percentage of total income. If we wanted a finer breakdown, we could
opt for decile (ten), or even vintile (twenty) shares, rather than quintile shares. These data can be
graphed in a variety of ways. Since the data are in share, or percentage, form, we can compare, in
a meaningful manner, distributions from economies that have different average income levels.
13.7. The income distribution 297
Table 13.2: Quintile shares of total family income in Canada, 2006
Quintile share of total income Cumulative share
First quintile 4.1 4.1

Second quintile 9.6 13.7
Third quintile 15.3 29.0
Fourth quintile 23.8 52.8
Fifth quintile 47.2 100.0
Total 100
Source: Statistics Canada, CANSIM Matrix 2020405. These combinations are represented
by the circles in the figure.
Figure 13.3: Gini index and Lorenz curve
100 %
90 %
Cumulative share of total income
80 %
70 % Line of
absolute
equality
60 %
50 %
40 %
A
30 %
Lorenz
curve
20 %
B
10 %
0%
0% 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 %
Cumulative share of population
The more equal are the income shares, the closer is the Lorenz curve to the
diagonal line of equality. The Gini index is the ratio of the area A to the area
(A+B). The Lorenz curve plots the cumulative percentage of total income
against the cumulative percentage of the population.
An interesting way of presenting these data graphically is to plot the cumulative share of income
against the cumulative share of the population. This is given in the final column, and also presented
graphically in Figure 13.3. The bottom quintile has 4.1% of total income. The bottom two quintiles
together have 13.7%(4.1% + 9.6%), and so forth. By joining the coordinate pairs represented by
the circles, a Lorenz curve is obtained. Relative to the diagonal line it is a measure of how
unequally incomes are distributed: If everyone had the same income, each 20% of the population
would have 20% of total income and by joining the points for such a distribution we would get a
straight diagonal line joining the corners of the box. In consequence, if the Lorenz curve is further
from the line of equality the distribution is less equal than if the Lorenz curve is close to the line
of equality.
Lorenz curve describes the cumulative percentage of the income distribution going
to different quantiles of the population.
This suggests that the area A relative to the area (A + B) forms a measure of inequality in the
income distribution. This fraction obviously lies between zero and one, and it is called the Gini
index. A larger value of the Gini index indicates that inequality is greater. We will not delve into
the mathematical formula underlying the Gini, but for this set of numbers its value is 0.4.
Gini index: a measure of how far the Lorenz curve lies from the line of equality. Its
maximum value is one; its minimum value is zero.
The Gini index is what is termed summary index of inequality – it encompasses a lot of information
in one number. There exist very many other such summary statistics.
It is important to recognize that very different Gini index values emerge for a given economy by
using different income definitions of the variable going into the calculations. For example, the
quintile shares of the earnings of individuals rather than the incomes of households could be very
different. Similarly, the shares of income post tax and post transfers will differ from their shares
on a pre-tax, pre-transfer basis.
Figure 13.4 contains Gini index values for two different definitions of income from 1976 to 2011.
The upper line represents the Gini index values for households where the income measure is market
income; the lower line defines the Gini values when income is defined as post-tax and post-transfer
incomes. The latter income measure deducts taxes paid and adds income such as Employment
Insurance or Social Assistance benefits. Two messages emerge from this graphic: The first is that
the distribution of market incomes displays more inequality than the distribution of incomes after
the government has intervened. In the latter case incomes are more equally distributed than in
the former. The second message to emerge is that inequality has increased over time – the Gini
values are larger in the later years than in the earlier years, although the increase in market income
inequality is greater than the increase in income inequality based on a ‘post-government’ measure
of income.
This is a very brief description of recent events. It is also possible to analyze inequality among
women and men, for example, as well as among individuals and households. But the essential
13.7. The income distribution 299
Figure 13.4: Gini index Canada 1976-2010
0.5
0.4
Gini Index
0.3
0.2
Market income
Post-tax disposable income
0.1
0
1975
1980
1985
1990
1995
2000
2005
2010
Year
Source: Statistics Canada, CANSIM Table 202-0709
message remains clear: Definitions are important; in particular the distinction between incomes
generated in the market place and incomes after the government has intervened through its tax and
transfer policies.
Application Box 13.2: The very rich
McMaster University Professor Michael Veall and his colleague Emmanuel Saez, from Uni-
versity of California, Berkeley, have examined the evolution of the top end of the Canadian
earnings distribution in the twentieth century. Using individual earnings from a database built
upon tax returns, they show how the share of the very top of the distribution declined in the
nineteen thirties and forties, remained fairly stable in the decades following World War II,
and then increased from the eighties to the present time. The increase in share is particularly
strong for the top 1% and even stronger for the top one tenth of the top 1%. These changes
are driven primarily by changes in earnings, not on stock options awarded to high-level cor-
porate employees. The authors conclude that the change in this region of the distribution is
attributable to changes in social norms. Whereas, in the nineteen eighties, it was expected
that a top executive would earn perhaps a half million dollars, the ‘norm’ has become several
million dollars in the present day. Such high remuneration became a focal point of public
discussion after so many banks in the United States in 2008 and 2009 required government
loans and support in order to avoid collapse. It also motivated the many ‘occupy’ movements
of 2011 and 2012.
Saez, E. and M. Veall. “The evolution of high incomes in Canada, 1920-2000.” Department
of Economics research paper, McMaster University, March 2003.
Economic forces
The increase in inequality of earnings in the market place in Canada has been reflected in many
other developed economies – to a greater degree in the US and to a lesser extent in some European
economies. Economists have devoted much energy to studying why, and as a result there are
several accepted reasons.
Younger workers and those with lower skill levels have faired poorly in the last three decades.
Globalization and out-sourcing have put pressure on low-end wages. In effect the workers in
the lower tail of the distribution are increasingly competing with workers from low-wage less-
developed economies. While this is a plausible causation, the critics of the perspective point out
that wages at the bottom have fallen not only for those workers who compete with overseas workers
in manufacturing, but also in the domestic services sector right across the economy. Obviously the
workers at McDonalds have not the same competition from low-wage economies as workers who
assemble toys.
A competing perspective is that it is technological change that has enabled some workers to do
better than others. In explaining why high wage workers in many economies have seen their
wages increase, whereas low-wage workers have seen a relative decline, the technological change
hypothesis proposes that the form of recent technological change is critical: Change has been such
as to require other complementary skills and education in order to benefit from it. For example,
the introduction of computer-aided design technology is a benefit to workers who are already
skilled and earning a high wage: Existing high skills and technological change are complementary.
Such technological change is therefore different from the type underlying the production line.
Automation in the early twentieth century in Henry Ford’s plants improved the wages of lower
skilled workers. But in the modern economy it is the highly skilled rather than the low skilled that
benefit most from innovation.
A third perspective is that key institutional changes manifested themselves in the eighties and
nineties, and these had independent impacts on the distribution. In particular, changes in the extent
of unionization and changes in the minimum wage had significant impacts on earnings in the
middle and bottom of the distribution: If unionization declines or the minimum wage fails to keep
up with inflation, these workers will suffer. An alternative ‘institutional’ player is the government:
In Canada the federal government became slightly less supportive, or ‘generous’, with its array of
programs that form Canada’s social safety net in the nineteen nineties. This tightening goes some
way to explaining the modest inequality increase in the post-government income distribution in
Figure 13.3 at this time.
We conclude this overview of distributional issues by pointing out that we have not analyzed the
distribution of wealth. Wealth too represents purchasing power, and it is wealth rather than income
flows that primarily distinguishes Warren Buffet, Mark Zuckerberg and Bill Gates from the rest of
13.8. Wealth and capitalism 301
us mortals. A detailed treatment of wealth inequality is beyond the scope of this book. However,
we describe briefly, in the final section, the recent contritution of Thomas Piketty to the inequality
debate.
13.8 Wealth and capitalism

In an insightful and popular study of capital accumulation, from both a historical and contemporary
perspective, Thomas Piketty draws our attention to the enormous inequality in the distribution of
wealth and explores what the future may hold in his book Capital in the Twenty-First Century.
The distribution of wealth is universally more unequal than the distribution of incomes or earnings.
Gini coefficients in the neighbourhood of 0.8 are commonplace in developed economies. In terms
of shares of the wealth pie, such a magnitude may imply that the top 1% of wealth holders own
one third of all of an economy’s wealth, that the top decile may own two-thirds of all wealth, and
that the remaining one third is held by the ‘bottom 90%’. And within this bottom 90%, virtually
all of the remaining wealth is held by the 40% of the population below the top decile, leaving only
a few percent of all wealth to the bottom 50% of the population.
Figure 13.5: Wealth inequality in Europe and the US, 1810-2010
100 %
Share of top decile or percentile in total wealth
90 %
80 %
70 %
60 %
50 %
40 %
30 %
Top 10% wealth share: Europe
20 %
Top 10% wealth share: United States
10 % Top 1% wealth share: Europe
Top 1% wealth share: United States
0%
1820
1840
1860
1880
1900
1920
1940
1960
1980
2000
Year
Source: http://piketty.pse.ens.fr/fr/capital21c
While such an unequal holding pattern may appear shockingly unjust, Piketty informs us that
current wealth inequality is not as great in most economies as it was about 1900. Figure 13.5
(Piketty 10.6) above is borrowed from his web site. Wealth was more unequally distributed in Old
World Europe than New World America a century ago, but this relativity has since been reversed.
A great transformation in the wealth holding pattern of societies in the twentieth century took
the form of the emergence of a ‘patrimonial middle class’, by which he means the emergence of
substantial wealth holdings on the part of that 40% of the population below the top decile. This
development is noteworthy, but Piketty warns that the top percentiles of the wealth distribution
may be on their way to controlling a share of all wealth close to their share in the early years of the
twentieth century. He illustrates that two elements are critical to this prediction; first is the rate of
growth in the economy relative to the return on capital, the second is inheritances.
To illustrate: Imagine an economy with very low growth, and where the owners of capital obtain
an annual return of say 5%. If the owners merely maintain their capital intact and consume the
remainder of this 5%, then the pattern of wealth holding will continue to be stable. However, if
the holders of wealth can reinvest from their return an amount more than is necessary to replace
depreciation then their wealth will grow. And if labour income in this economy is almost static on
account of low overall growth, then wealth holders will secure a larger share of the economic pie.
In contrast, if economic growth is significant, then labour income may grow in line with income
from capital and inequality may remain stable. This summarizes Piketty’s famous (r − g) law –
inequality depends upon the difference between the return on wealth and the growth rate of the
economy. This potential for an ever-expanding degree of inequality is magnified when the stock of
capital in the economy is large.
Consider now the role of inheritances. That is to say, do individuals leave large or small inheri-
tances when they die, and how concentrated are such inheritances? If individual wealth accumu-
lation patterns are generated by a desire to save for retirement and old age – during which time
individuals decumulate by spending their assets – such motivation should result in small bequests
being left to following generations. In contrast, if individuals who are in a position to do so save
and accumulate, not just for their old age, but because they have dynastic preferences, or if they
take pleasure simply from the ownership of wealth, or even if they are very cautious about running
down their wealth in their old age, then we should see substantial inheritances passed on to the sons
and daughters of these individuals, thereby perpetuating, and perhaps exacerbating, the inequality
of wealth holding in the economy.
Piketty shows that in fact individuals who save substantial amounts tend to leave large bequests;
that is they do not save purely for life-cycle motives. In modern economies the annual amount of
bequests and gifts from parents to children falls in the range of 10% to 15% of annual GDP. This
may grow in future decades, and since wealth is highly concentrated, these bequests in turn are
concentrated among a small number of the following generation – inequality is transmitted from
one generation to the next.
As a final observation, if we consider the distribution of income and wealth together, particularly
at the very top end, we can see readily that a growing concentration of income among the top 1%
should ultimately translate itself into greater wealth inequality. This is because top earners can
save more easily than lower earners. To compound matters, if individuals who inherit wealth also
tend to inherit more human capital from their parents than others, the concentration of income and
wealth may become yet stronger.
13.8. Wealth and capitalism 303
The study of distributional issues in economics has probably received too little attention in the
modern era. Yet it is vitally important both in terms of the well-being of the individuals who
constitute an economy and in terms of adherence to social norms. Given that utility declines with
additions to income and wealth, transfers from those at the top to those at the bottom have the
potential to increase total utility in the economy. Furthermore, an economy in which justice is seen
to prevail—in the form of avoiding excessive inequality—is more likely to achieve a higher degree
of social coherence than one where inequality is large.
304 Key Terms
K EY T ERMS
Human capital is the stock of expertise accumulated by a worker that determines future pro-
ductivity and earnings.
Age-earnings profiles define the pattern of earnings over time for individuals with different
characteristics.
Education premium: the difference in earnings between the more and less highly educated.
On-the-job training improves human capital through work experience.
Firm-specific skills raise a worker’s productivity in a particular firm.
General skills enhance productivity in many jobs or firms.
Signalling is the decision to undertake an action in order to reveal information.
Screening is the process of obtaining information by observing differences in behaviour.
Discrimination implies an earnings differential that is attributable to a trait other than human
capital.
Lorenz curve describes the cumulative percentage of the income distribution going to differ-
ent quantiles of the population.
Gini index: a measure of how far the Lorenz curve lies from the line of equality. Its maximum
value is one; its minimum value is zero.

Exercise 13.1 Georgina is contemplating entering the job market after graduating from high school.
Her future lifespan is divided into two phases: An initial one during which she may go to university,
and a second when she will work. Since dollars today are worth more than dollars in the future
she discounts the future by 20%, that is the value today of that future income is the income divided
by 1.2. By going to university and then working she will earn (i) -$60,000; (ii) $600,000. The
negative value implies that she will incur costs in educating herself in the first period. In contrast,
if she decides to work for both periods she will earn $30,000 in the first period and $480,000 in the
second.
(a) If her objective is to maximize her lifetime earnings, should she go to university or enter the
job market immediately?
(b) If instead of discounting the future at the rate of 20%, she discounts it at the rate of 50%,
what should she do?
Exercise 13.2 Imagine that you have the following data on the income distribution for two economies.
Quintile share of total income

First quintile 4.1 3.0
Second quintile 9.6 9.0
Third quintile 15.3 17.0
Fourth quintile 23.8 29.0
Fifth quintile 47.2 42.0
Total 100 100
(a) On graph paper, or in a spreadsheet program, plot the Lorenz curves corresponding to the
two sets of quintile shares. You must first compute the cumulative shares as we did for
Figure 13.3.
(b) Can you say, from a visual analysis, which distribution is more equal?
Exercise 13.3 The distribution of income in the economy is given in the table below. The first
numerical column represents the dollars earned by each quintile. Since the numbers add to 100
you can equally think of the dollar values as shares of the total pie. In this economy the government
changes the distribution by levying taxes and distributing benefits.
Quintile Gross income $m Taxes $m Benefits $m

First 4 0 9
Second 11 1 6
Third 19 3 5
Fourth 26 7 3
Fifth 40 15 3
Total 100 26 26
(a) Plot the Lorenz curve for gross income to scale.

(b) Now subtract the taxes paid and add the benefits received by each quintile. Check that the
total income is still $100. Calculate the cumulative income shares and plot the resulting
Lorenz curve. Can you see that taxes and benefits reduce inequality?
Exercise 13.4 Consider two individuals, each facing a 45 year horizon at the age of 20. Ivan
decides to work immediately and his earnings path takes the following form: Earnings = 20, 000 +
1, 000t − 10t 2, where the t is time, and it takes on values from 1 to 25, reflecting the working
lifespan.
(a) In a spreadsheet enter values 1. . . 25 in the first column and then compute the value of earn-
ings in each of the 25 years in the second column using the earnings equation.
(b) John decides to study some more and only earns a part-time salary in his first few years. He
hopes that the additional earnings in future years will compensate for that. His function is
given by 10, 000 + 2, 000t − 12t 2. In the same spreadsheet compute his annual earnings for
25 years.
(c) Plot the two earnings functions you have computed using the ‘charts’ feature of Excel. Does
your graph indicate that John passes Ivan between year 10 and year 11?
Exercise 13.5 In the short run one half of the labour force has high skills and one half low skills
(in terms of Figure 13.2 this means that the short-run supply curve is vertical at 0.5). The relative
demand for the high-skill workers is given by W = 40 × (1 − f ), where W is the wage premium
and f is the fraction that is skilled. The premium is measured in percent and f has a maximum
value of 1. The W function thus has vertical and horizontal intercepts of {40, 1}.
(a) Illustrate the supply and demand curves graphically, and illustrate the skill premium going
to the high-skill workers in the short run by determining the value of W when f = 0.5.
(b) If demand increases to W = 60 × (1 − f ) what is the new premium? Illustrate your answer
graphically.
Exercise 13.6 Consider the foregoing problem in a long-run context, when the fraction of the
labour force that is high-skilled is more elastic with respect to the premium. Let this long-run
relative supply function be W = 40 × f .
(a) Graph this long-run supply function and verify that it goes through the same initial equilib-
rium as in Exercise 13.5.
(b) Illustrate the long run and short run on the same diagram.
(c) What is the numerical value of the premium in the long run after the increase in demand?
Illustrate graphically.
Part Six
Government and Trade
14. Government and government activity in the Canadian economy

15. International trade
Governments play a major role in virtually every economy. They account for one third or more of
national product. In addition to providing a legal and constitutional framework and implementing
the law, governments can moderate and influence the operation or markets, provide public goods
and furnish missing information. Governments distribute and redistribute widely and supply major
services such as health and education. Modern economies could not function without a substantial
role for their governments. These roles are explored and developed in Chapter 14.
The final chapter looks outwards. Canada is an open economy, with a high percentage of its
production imported and exported. We explore the theory of absolute and comparative advantage
and illustrate the potential for consumer gains that trade brings. We analyze barriers to trade such
as tariffs and quotas and end with an overview of the World’s major trading groups and institutions.
Chapter 14
Government
14.1 Market failure and the role of government

14.2 Fiscal federalism in Canada
14.3 Federal-provincial relations and powers
14.4 Redistribution to individuals
14.5 Regulatory activity and competition policy
Governments have a profound impact on economies. The economies of Scandinavia are very
different from those in North America. North and South Korea are night and day, even though they
were identical several decades ago. Canada and Argentina were very similar in the early decades of
the twentieth century. Both had abundant space, natural resources and migrants. Today Canada is
one of the most prosperous economies in the world, while Argentina struggles as a middle-income
economy.
Governments are not peripheral to the marketplace. They can facilitate or hinder the operation
of markets. They can ignore poverty or implement policies to support those on low income and
those who are incapacitated. Governments can treat the economy as their fiefdoms, as has been
the case for decades in many underdeveloped economies. By assuming the role of warlords, local
governors inhibit economic development, because the fruits of investment and labour are subject
to capture by the ruling power elite.
In Canada we take for granted the existence of a generally benign government that serves the
economy, rather than one which expects the economy to serve it. The separation of powers, the
existence of a constitution, property rights, a police force, and a free press are all crucial ingredients
in the mix that ferments economic development and a healthy society.
The analysis of government is worthy not just of a full course, but a full program of study. Ac-
cordingly, our objective in this chapter must be limited. We begin by describing the various ways
in which markets may be inadequate and what government can do to remedy these deficiencies.
Next we describe the size and scope of government in Canada, and define the sources of govern-
ment revenues. On the expenditure side, we emphasize the redistributive and transfer roles that are
played by Canadian governments. Tax revenues, particularly at the federal level, go predominantly
to transfers rather than the provision of goods and services. Finally we examine how governments
seek to control, limit and generally influence the marketplace: How do governments foster the op-
311
312 Government
eration of markets in Canada? How do they attempt to limit monopolies and cartels? How do they
attempt to encourage the entry of new producers and generally promote a market structure that is
conducive to competition, economic growth and consumer well-being?
14.1 Market failure

Markets are fine institutions when all of the conditions for their efficient operation are in place.
In Chapter 5 we explored the meaning of efficient resource allocation, by developing the concepts
of consumer and producer surpluses. But, while we have emphasized the benefits of efficient re-
source allocation in a market economy, there are many situations where markets deliver inefficient
outcomes. Several problems beset the operation of markets. The principal sources of market fail-
ure are: Externalities, public goods, asymmetric information, and the concentration of power. In
addition markets may produce outcomes that are unfavourable to certain groups – perhaps those
on low incomes. The circumstances described here lead to what is termed market failure.
Market failure defines outcomes in which the allocation of resources is not efficient.
Externalities
A negative externality is one resulting, perhaps, from the polluting activity of a producer, or the
emission of greenhouse gases into the atmosphere. A positive externality is one where the activity
of one individual confers a benefit on others. An example here is where individuals choose to
get immunized against a particular illness. As more people become immune, the lower is the
probability that the illness can propagate itself through hosts, and therefore the greater the benefits
to those not immunized.
Solutions to these market failures come in several forms: Government taxes and subsidies, or quota
systems that place limits on the production of products generating externalities. Such solutions
were explored in Chapter 5. Taxes on gasoline discourage its use and therefore reduce the emission
of poisons into the atmosphere. Taxes on cigarettes and alcohol lower the consumption of goods
that may place an additional demand on our publicly-funded health system. The provision of free,
or low-cost, immunization against specific diseases to children benefits the whole population.
These measures attempt to compensate for the absence of a market in certain activities. Producers
may not wish to pay for the right to emit pollutants, and consequently if the government steps in to
counter such an externality, the government is effectively implementing a solution to the missing
market.
Public goods
Public goods are sometimes called collective consumption goods, on account of their non-rivalrous
and non-excludability characteristics. For example, if the government meteorological office pro-
vides daily forecasts over the nation’s airwaves, it is no more expensive to supply that information
to one million than to one hundred individuals in the same region. Its provision to one is not
rivalrous with its provision to others – in contrast to private goods that cannot be ‘consumed’
14.1. Market failure 313
simultaneously by more than one individual. In addition, it may be difficult to exclude certain
individuals from receiving the information.
Public goods are non-rivalrous, in that they can be consumed simultaneously by more
than one individual; additionally they may have a non-excludability characteristic.
Examples of such goods and services abound: Highways (up to their congestion point), street
lighting, information on trans-fats and tobacco, or public defence provision. Such goods pose
a problem for private markets: If it is difficult to exclude individuals from their consumption,
then potential private suppliers will likely be deterred from supplying them because the suppliers
cannot generate revenue from free-riders. Governments therefore normally supply such goods and
services. But how much should governments supply? An answer is provided with the help of
Figure 14.1.
Figure 14.1: Optimal provision of a public good
MC
DB
DA
Quantity
0 Q∗
The total demand for the public good D is the vertical sum of the individual de-
mands DA and DB . The optimal provision is where the MC equals the aggregate
marginal valuation, as defined by the demand curve D. At the optimum Q∗ , each
individual is supplied the same amount of the public good.
This is a supply-demand diagram with a difference. The supply side is conventional, with the
MC of production representing the supply curve. An efficient use of the economy’s resources, we
already know, dictates that an amount should be produced so that the cost at the margin equals the
benefit to consumers at the margin. In contrast to the total market demand for private goods, which
is obtained by summing individual demands horizontally, the demand for public goods is obtained
by summing individual demands vertically.
Figure 14.1 depicts an economy with just two individuals whose demands for street lighting are
given by DA and DB . These demands reveal the value each individual places on the various output
levels of the public good, measured on the x-axis. However, since each individual can consume
314 Government
the public good simultaneously, the aggregate value of any output produced is the sum of each
individual valuation. The valuation in the market of any quantity produced is therefore the vertical
sum of the individual demands. D is the vertical sum of DA and DB , and the optimal output is Q∗ .
At this equilibrium each individual consumes the same quantity of street lighting, and the MC of
the last unit supplied equals the value placed upon it by society – both individuals. Note that this
‘optimal’ supply depends upon the income distribution, as we have stated several times to date.
A different distribution of income may give rise to different demands DA and DB , and therefore a
different ‘optimal’ output.
Efficient supply of public goods is where the marginal cost equals the sum of indi-
vidual marginal valuations, and each individual consumes the same quantity.
Application Box 14.1: Are Wikipedia, Google and MOOCs public goods?
Wikipedia is one of the largest on-line sources of free information in the world. It is an
encyclopedia that functions in multiple languages and that furnishes information on millions
of topics. It is freely accessible, and is maintained and expanded by its users. Google is
the most frequently used search engine on the World Wide Web. It provides information to
millions of users simultaneously on every subject imaginable, free of charge. MOOCs are
‘monster open online courses’ offered by numerous universities, frequently for no charge to
the student. Are these services public goods in the sense we have described?
Very few goods and services are pure public goods, some have the major characteristics of
public goods nonetheless. In this general sense, Google, Wikipedia and MOOCs have public
good characteristics. Wikipedia is funded by philanthropic contributions, and its users expand
its range by posting information on its servers. Google is funded from advertising revenue.
MOOCs are funded by university budgets.
A pure public good is available to additional users at zero marginal cost. This condition is
essentially met by these services since their server capacity rarely reaches its limit. Nonethe-
less, they are constantly adding server capacity, and in that sense cannot furnish their services
to an unlimited number of additional users at no additional cost.
Knowledge is perhaps the ultimate public good; Wikipedia, Google and MOOCs all dissemi-
nate knowledge, knowledge which has been developed through the millennia by philosophers,
scientists, artists, teachers, research laboratories and universities.
A challenge in providing the optimal amount of government-supplied public goods is to know the
value that users may place upon them – how can the demand curves DA and DB , be ascertained, for
example, in Figure 14.1? In contrast to markets for private goods, where consumer demands are
essentially revealed through the process of purchase, the demands for public goods may have to be
uncovered by means of surveys that are designed so as to elicit the true valuations that users place
upon different amounts of a public good. A second challenge relates to the pricing and funding
14.1. Market failure 315
of public goods: For example, should highway lighting be funded from general tax revenue, or
should drivers pay for it? These are complexities that are beyond our scope of our current inquiry.
Asymmetric information
Markets for information abound in the modern economy. Governments frequently supply infor-
mation on account of its public good characteristics. But the problem of asymmetric information
poses additional challenges. Asymmetric information is where at least one party in an economic
relationship has less than full information. This situation characterizes many interactions: Bosses
do not always know how hard their subordinates work; life-insurance companies do not have per-
fect information on the lifestyle and health of their clients.
Asymmetric information is where at least one party in an economic relationship has

less than full information and has a different amount of information from another
party.
Asymmetric information can lead to two kinds of problems. The first is adverse selection. For
example, can the life-insurance company be sure that it is not insuring only the lives of people
who are high risk and likely to die young? If primarily high-risk people buy such insurance then
the insurance company must set its premiums accordingly: The company is getting an adverse
selection rather than a random selection of clients. Frequently governments decide to run uni-
versal compulsory-membership insurance plans (auto or health are examples in Canada) precisely
because they may not wish to charge higher rates to higher-risk individuals.
Adverse selection occurs when incomplete or asymmetric information describes an

economic relationship.
A related problem is moral hazard. If an individual does not face the full consequences of his
actions, his behaviour may be influenced: If the boss cannot observe the worker’s effort level, the
worker may shirk. Or, if a homeowner has a fully insured home he may be less security conscious
than an owner who does not.
In Chapter 7 we described how US mortgage providers lent large sums to borrowers with uncertain
incomes in the early years of the new millennium. The lenders were being rewarded on the basis
of the amount lent, not the safety of the loan. Nor were the lenders responsible for loans that were
not repaid. This ‘sub-prime mortgage crisis’ was certainly a case of moral hazard.
Moral hazard may characterize behaviour where the costs of certain activities are
not incurred by those undertaking them.
Solutions to these problems do not always involve the government, but in critical situations do. For
example, the government requires most professional societies and orders to ensure that their mem-
bers are trained, accredited and capable. Whether for a medical doctor, a plumber or an engineer,
a license or certificate of competence is a signal that the work and advice of these professionals is
316 Government
bona fide. Equally, the government sets standards so that individuals do not have to incur the cost
of ascertaining the quality of their purchases – bicycle helmets must satisfy specific crash norms;
so too must air-bags in automobiles.
These situations differ from those where solutions to the information problem can be dealt with
reasonably well in the market place. For example, life insurance companies can frequently estab-
lish the past medical history of its clients, and thus form an estimate of what the client’s future
health will be.
Concentration of power
Monopolistic and imperfectly-competitive market structures can give rise to inefficient outcomes,
in the sense that the value placed on the last unit of output does not equal the cost at the margin. In
monopoly structures this arises because the supplier uses his market power in order to maximize
profits.
What can governments do about such power concentrations? Every developed economy has a body
similar to Canada’s Competition Bureau. Such regulatory bodies are charged with seeing that the
interests of the consumer, and the economy more broadly, are represented in the market place.
Interventions, regulatory procedures and efforts to prevent the abuse of market power come in a
variety of forms. These measures are examined in Section 14.5.
Unfavourable market outcomes

Even if governments successfully address the problems posed by the market failures described
above, there is nothing to guarantee that market-driven outcomes will be ‘fair’, or accord with
the prevailing notions of justice or equity. The marketplace generates many low-paying jobs,
unemployment and poverty. Governments address these outcomes through a variety of social pro-
grammes and transfers that are discussed in Section 14.4.
14.2 Fiscal federalism: Taxing and spending

Canada is a federal state, in which the federal, provincial and municipal governments exercise
different powers and responsibilities. In contrast, most European states are unitary and power is
not devolved to their regions to the same degree as in Canada or the US or Australia. Federalism
confers several advantages over a unitary form of government where an economy is geographically
extensive, or where identifiable differences distinguish one region from another: Regions can adopt
different policies in response to the expression of different preferences by their respective voters;
smaller governments may be better at experimentation and the introduction of new policies than
large governments; political representatives are ‘closer’ to their constituents.
Despite these advantages, the existence of an additional level of government creates a tension be-
tween these levels. Such tension is evident in every federation, and federal and provincial govern-
ments argue over the appropriate division of taxation powers and revenue-raising power in general.
For example, how should the royalties and taxes from oil and gas deposits offshore be distributed
14.2. Fiscal federalism: Taxing and spending 317
– to the federal government or a provincial government?
In Canada, the federal government collects more in tax revenue than it expends on its own pro-
grams. This is a feature of most federations. The provinces simultaneously face a shortfall in
their own revenues relative to their program expenditure requirements. The federal government
therefore redistributes, or transfers, funds to the provinces so that the latter can perform their
constitutionally-assigned roles in the economy. The fact that the federal government bridges this
fiscal gap gives it a degree of power over the provinces. This influence is commonly termed federal
spending power.
Spending power of a federal government arises when the federal government can in-
fluence lower level governments due to its financial rather than constitutional power.
The principal revenue sources for financing government activity are given in the pie chart in Fig-
ure 14.2 for the fiscal year 2010/11, and the expenditure of these revenues is broken down in Fig-
ure 14.3. Further details are accessible at the Department of Finance’s web site, though students
should be aware that government accounts come in many forms. Total revenues for this fiscal year
amounted to $237b.
2%
12% 13%
6%
12%
48%
7%
Non-resident income tax Employment Insurance premiums
Other revenues Personal income tax
Other taxes and duties Corporate income tax
Goods and Services tax
Figure 14.2: Federal revenues 2010/11

318 Government
20% 25%
14%
11%
4% 18%
8%
Transfers to governments National Defence
Other transfers Debt servicing
Crown corporations Transfers to persons
Departments and agencies
Figure 14.3: Federal expenditures 2010/11
The federal and provincial governments each transfer these revenues to individuals and other levels
of government, supply goods and services directly, and also pay interest on accumulated borrow-
ings – the national debt or provincial debt.
Provincial and local governments supply more goods and services than the federal government –
health care, drug insurance, education and welfare are the responsibility of provincial and munic-
ipal governments. In contrast, national defence, the provision of main traffic arteries, Corrections
Canada and a variety of transfer programs to individuals – such as Employment Insurance, Old
Age Security and the Canada Pension Plan – are federally funded. The greater part of federal rev-
enues goes towards transfers to individuals and provincial governments, as opposed to the supply
of goods and services.
14.3 Federal-provincial fiscal relations

The federal government transfers revenue to the provinces using three main programs: Equaliza-
tion, the Canada Social Transfer and the Canada Health Transfer. Each of these has a different
objective. Equalization aims to reduce fiscal disparities among the provinces; The Canada So-
cial Transfer (CST) is for educational and Social Assistance (‘welfare’) expenditures; The Canada
Health Transfer (CHT) performs the same function for health.
14.3. Federal-provincial fiscal relations 319
Equalization
“Parliament and the Government of Canada are committed to the principle of making
equalization payments to ensure that provincial governments have sufficient revenues
to provide reasonably comparable levels of public service at reasonably comparable
levels of taxation.”
This statement, from Section 36(2) of the Constitution Act of 1982, defines the purpose of Equal-
ization. Equalization payments are unconditional – receiving provinces are free to spend the funds
on public services according to their own priorities, or even use the revenue to reduce their provin-
cial taxes. Payments are calculated according to a formula that ensures those provinces with
revenue-raising ability, or fiscal capacity, below a threshold or ‘standard’ receive payments from
the federal government to bring their capacity up to that standard.
Equalization has gone through very many changes in the several decades of its existence. Its current
status reflects the 2006 recommendations of an Expert Panel set up by the federal government. The
fiscal capacity of a province is measured by its ability to raise revenues from five major sources:
Personal and business income taxes, sales taxes, property taxes, and natural resources. This ability
is then compared to the ability of all of the provinces combined to raise revenue; if a difference or
shortfall exists, the federal government transfers revenue accordingly, with the amount determined
by both the population of the province and the magnitude of its per-person shortfall.
The program currently transfers about $16b per annum. The recipiency status of some provinces
varies from year to year. Variation in energy prices and energy-based government revenues are the
principal cause of this. British Columbia, Alberta, Saskatchewan and Ontario tend to receive little
or zero. Manitoba, Quebec and the Atlantic Provinces have been the major recipient provinces.
Quebec receives the largest single amount – more than half the total allocation, on account of its
population size. Details are available at the federal government’s Department of Finance web site.
The Canada Social Transfer and the Canada Health Transfer

The CST is a block transfer to provinces in support of post-secondary education, Social Assistance
and social services more generally. The CST came into effect in 2004. Prior to that date it was
integrated with the health component of federal transfers in a program titled the Canada Health
and Social Transfer (CHST). The objective of the separation was to increase the transparency
and accountability of federal support for health while continuing to provide funding for other
objectives. The CHT is the other part of the unbundled CHST: It provides funding to the provinces
for their health expenditures.
The CST and CHT funding comes in two parts: A cash transfer and tax transfer. A tax transfer
essentially provides the same support as a cash transfer of equal value; it just comes in a different
form. In 1977 the federal government agreed with provincial and territorial governments to reduce
federal personal and corporate tax rates in order to permit the provincial governments to increase
the corresponding provincial rates. The net effect was that the federal government got less tax
revenue and the provinces got more. And to this day, the federal and provincial governments keep
320 Government
a record of the implied tax transfers that arise from this long-ago agreement. This is the tax transfer
component of the CST and the CHT.
The CST support is allocated to provinces and territories on an equal per-capita basis to ensure
equal support for all Canadians regardless of their place of residence. The CHT is distributed
likewise, and it requires the provinces to abide by the federally-legislated Canada Health Act,
which demands that provincial health coverage be comprehensive, universal, portable, accessible
and publicly administered.
Approximately $35b is currently transferred under the CHT and $13b under the CST, in cash.
Health care and health expenditures are a core issue of policy at all levels of government on account
of the envisaged growth in these expenditures that will inevitably accompany the aging of the baby-
boomers.
14.4 Government-to-individual transfers

Many Canadians take pride in Canada’s extensive ‘social safety net’ that aims to protect individuals
from misfortune and the reduction of income in old age. Others believe it is too generous. While it
is more supportive than the safety net in the US, the Canadian safety net is no more protective than
the nets of the developed economies of the European Union. The extent of such support depends
in large measure upon the degree to which governments are willing to impose, and individuals are
willing to pay, higher or lower tax rates. The major elements of this umbrella of programs are the
following.
The Canada and Quebec Pension Plans (C/QPP) are funded from the contributions of workers
and their employers. Contributions form 9.9% of an individual’s earnings up to a maximum of
approximately $52,000. The Canada and Quebec components of the plan operate very similarly,
but are managed separately. Contributions to the plans from workers and their employers are, for
the most part, paid immediately to retired workers. Part of the contributions is invested in a fund.
The objective of the plans is to ensure that some income is saved for retirement. Many individuals
are not very good at planning – they constantly postpone the decision to save, so the state steps
in and requires them to save. An individual contributing throughout a full-time working lifecycle
can expect an annual pension of about $12,000. The objective of the plan is to provide a minimum
level of retirement income, not an income that will see individuals live in great comfort. The
C/QPP plans have contributed greatly to the reduction of poverty among the elderly since their
introduction in the mid-sixties.
The aging of the baby-boom generation – that very large cohort born in the late forties through to
the early sixties – means that the percentage of the population in the post-65 age group will increase
radically, beginning about 2015. To meet this changing demographic, the federal and provincial
governments reshaped the plans in the late nineties – primarily by increasing contributions, in order
to build up a fund that will support the aged in the following decades.
14.4. Government-to-individual transfers 321
Some provincial governments are presently concerned that many middle-earning Canadians are
saving insufficiently for their retirement, in the sense that their standard of living will likely drop at
the point of retirement. The federal government of Stephen Harper decided not to expand the CPP.
Expanding the CPP would force more households to contribute more to that Plan. In contrast, the
Ontario government of Premier Wynne has gone ahead with its own pension legislation. This will
require workers to contribute to the Ontario plan on earnings up to $90,000. Full benefits will be
paid to contributors after a four-decade contribution period.
Old Age Security (OAS), the Guaranteed Income Supplement (GIS) and the Spousal Allowance
(SPA) together form the second support leg for the retired. OAS is a payment made automatically
to individuals once they attain the age of 65. The GIS is an additional payment made only to those
on very low incomes – for example, individuals who have little income from their C/QPP or private
pension plans. The SPA, which is payable to the spouse or survivor of an OAS recipient, accounts
for a small part of the sums disbursed.
The payments for these plans come from the general tax revenues of the federal government.
Unlike the C/QPP, the benefits received are not related to the contributions that an individual makes
over the working lifecycle. This program has also had a substantial impact on poverty reduction
among the elderly.
Employment Insurance (EI) and Social Assistance (SA) are designed to support, respectively, the
unemployed and those with no other source of income. Welfare is the common term used to
describe SA. Expenditures on EI and SA are strongly cyclical. At the trough of an economic cycle
the real value of expenditures on these programmes greatly exceeds expenditures at the peak of the
cycle. Unemployment in Canada rose above 8% in 2009, and payments to the unemployed and
those on welfare reflected this dire state. The strongly cyclical pattern of the cost of these programs
reflects the importance of a healthy job market: Macroeconomic conditions have a major impact
on social programme expenditures.
EI is funded by contributions from employees and their employers. As of 2015 employees pay
1.88% of their earnings and their employer pays 1.4 times this amount. EI is called an insurance
programme, but in reality it is much more than that. Certain groups systematically use the program
more than others – those in seasonal jobs, those in rural areas and those in the Atlantic Provinces,
for example. Accordingly, using the terminology of Chapter 7, it is not everywhere an actuarially
‘fair’ insurance programme. Benefits payable to unemployed individuals may also depend on their
family size, in addition to their work history. While most payments go in the form of ‘regular’
benefits to unemployed individuals, the EI program also sponsors employee retraining, family
benefits that cover maternity and paternity leave, and some other specific target programs for the
unemployed.
Social Assistance is provided to individuals who are in serious need of financial support – having no
income and few assets. Provincial governments administer SA, although the cost of the programme
is partly covered by federal transfers through the Canada Social Transfer. The nineteen nineties
witnessed a substantial tightening of regulations virtually across the whole of Canada. Access to
SA benefits is now more difficult, and benefits have fallen in real terms since the late nineteen
322 Government
eighties.
Welfare dependence peaked in Canada in 1994, when 3.1 million individuals were dependent upon
support. As of 2015, the total is a little more than one half of this, on account of more stringent
access conditions, reduced benefit levels and an improved job market. Some groups in Canada
believe that benefits should be higher, others believe that making welfare too generous provides
young individuals with the wrong incentives in life, and may lead them to neglect schooling and
skill development.
Workers Compensation supports workers injured on the job. Worker/employer contributions and
general tax revenue form the sources of program revenue, and the mix varies from province-to-
province. In contrast to the macro-economy-induced swings in expenditures that characterize SA
and EI since the early nineties, expenditures on Worker’s Compensation have remained relatively
constant.
The major remaining pillar in Canada’s social safety net is the group of payments and tax credits
aimed at supporting children: The Canada Child Tax Benefit (CCTB), the Universal Child Care
Benefit and the National Child Benefit Supplement. These programs together cost the government
in the neighbourhood of $16b. The program group has evolved and been enriched over the last two
decades, partly with the objective of reducing poverty among households with children, and partly
with a view to helping parents receiving SA to transit back to the labour market.
Application Box 14.2: Government debts, deficits and transfer
Canada’s expenditure and tax policies in the nineteen seventies and eighties led to the accu-
mulation of large government debts, as a result of running fiscal deficits most of those years.
By the mid-nineties the combined federal and provincial debt reached 100% of GDP, with the
federal debt accounting for two thirds of this amount. This ratio was perilously high: Interest
payments absorbed a large fraction of annual revenues, which in turn limited the ability of
the government to embark on new programs or enrich existing ones. Canada’s debt rating on
international financial markets declined.
In 1995, Finance Minister Paul Martin addressed this problem, and over the following years
program spending was pared back. Ultimately, the economy expanded and by the end of the
decade the annual deficits at the federal level were eliminated.
As of 2007 the ratio of combined federal and provincial debts stood at just over 60% of
GDP, however, the Great Recession of 2008 and following years saw all levels of government
experience deficits, with the result that this ratio now is in excess of 80%. The federal budget
resumed a state of approximate balance by 2015, while provinces in total incurred deficits of
approximately 20 billion dollars.
14.5. Regulation and competition policy 323
14.5 Regulation and competition policy

Goals and objectives
The goals of competition policy are relatively uniform across developed economies: The promo-
tion of domestic competition; the development of new ideas, new products and new enterprises;
the promotion of efficiency in the resource-allocation sense; the development of manufacturing
and service industries that can compete internationally.
In addition to these economic objectives, governments and citizens frown upon monopolies or
monopoly practices if they lead to an undue concentration of political power. Such power can lead
to a concentration of wealth and influence in the hands of an elite.
Canada’s regulatory body is the Competition Bureau, whose activity is governed primarily by the
Competition Act of 1986. This act replaced the Combines Investigation Act. The Competition
Tribunal acts as an adjudication body, and is composed of judges and non- judicial members. This
tribunal can issue orders on the maintenance of competition in the marketplace. Canada has had
anti-combines legislation since 1889, and the act of 1986 is the most recent form of such legislation
and policy. The Competition Act does not forbid monopolies, but it does rule as unlawful the abuse
of monopoly power. Canada’s competition legislation is aimed at anti-competitive practices, and a
full description of its activities is to be found on its website at www.competitionbureau.gc.ca. Let
us examine some of these proscribed policies.
Anti-competitive practices
Anti-competitive practices may either limit entry into a sector of the economy or force existing
competitors out. In either case they lead to a reduction in competition.
Mergers may turn competitive firms into a single organization with excessive market power. The
customary justification for mergers is that they permit the merged firms to achieve scale economies
that would otherwise be impossible. Such scale economies may in turn result in lower prices in
the domestic or international market to the benefit of the consumer, but may alternatively reduce
competition and result in higher prices. Equally important in this era of global competition is the
impact of a merger on a firm’s ability to compete internationally.
Mergers can be of the horizontal type (e.g. two manufacturers of pre-mixed concrete merge) or
vertical type (a concrete manufacturer merges with a cement manufacturer). While mergers have
indeed the potential to reduce domestic competition, this is less true today than in the past, when
international trade was more restricted.
Cartels aim to restrict output and thereby increase profits. These formations are almost universally
illegal in individual national economies. At the same time governments are rarely worried if their
own national firms participate in international cartels.
While cartels are one means of increasing prices, price discrimination is another, as we saw
324 Government
when studying monopoly behaviour. For example, if a concrete manufacturer makes her product
available to large builders at a lower price than to small-scale builders – perhaps because the large
builder has more bargaining power – then the small builder is at a competitive disadvantage in the
construction business. If the small firm is forced out of the construction business as a consequence,
then competition in this sector is reduced.
We introduced the concept of predatory pricing in Chapter 11. Predatory pricing is a practice
that is aimed at driving out competition by artificially reducing the price of one product sold by a
supplier. For example, a dominant nationwide transporter could reduce price on a particular route
where competition comes from a strictly local competitor. By ‘subsidizing’ this route from profits
on other routes, the dominant firm could undercut the local firm and drive it out of the market.
Predatory pricing is a practice that is aimed at driving out competition by artificially

reducing the price of one product sold by a supplier.
Suppliers may also refuse to deal. If the local supplier of pre-mixed concrete refuses to sell the
product to a local construction firm, then the ability of such a downstream firm to operate and
compete may be compromised. This practice is similar to that of exclusive sales and tied sales.
An exclusive sale might involve a large vegetable wholesaler forcing her retail clients to buy only
from this supplier. Such a practice might hurt the local grower of aubergines or zucchini, and
also may prevent the retailer from obtaining some of her vegetables at a lower price or at a higher
quality elsewhere. A tied sale is one where the purchaser must agree to purchase a bundle of goods
from a supplier.
Refusal to deal: an illegal practice where a supplier refuses to sell to a purchaser.
Exclusive sale: where a retailer is obliged (perhaps illegally) to purchase all whole-
sale products from a single supplier only.
Tied sale: one where the purchaser must agree to purchase a bundle of goods from a
supplier.
Resale price maintenance involves the producer requiring a retailer to sell a product at a specified
price. This practice can hurt consumers since they cannot ‘shop around’. In Canada, we frequently
encounter a ‘manufacturer’s suggested retail price’ for autos and durable goods. But since these
prices are not required, the practice conforms to the law.
Resale price maintenance is an illegal practice wherein a producer requires sellers

to maintain a specified price.
Bid rigging is an illegal practice in which normally competitive bidders conspire to fix the award-
ing of contracts or sales. For example, two builders, who consider bidding on construction projects,
may decide that one will bid seriously for project X and the other will bid seriously on project Y.
In this way they conspire to reduce competition in order to make more profit.
Bid rigging is an illegal practice in which bidders (buyers) conspire to set prices in
their own interest.
Deception and dishonesty in promoting products can either short-change the consumer or give one
supplier an unfair advantage over other suppliers.
Enforcement
The Competition Act is enforced through the Competition Bureau in a variety of ways. Decisions
on acceptable business practices are frequently reached through study and letters of agreement
between the Bureau and businesses. In some cases, where laws appear to have been violated,
criminal proceedings may follow.
Regulation, deregulation and privatization

The last three decades have witnessed a significant degree of privatization and deregulation in
Canada, most notably in the transportation, communication and energy sectors. Modern deregula-
tion in the US began with the passage of the Airline Deregulation Act of 1978, and was pursued
with great energy under the Reagan administration in the eighties. The Economic Council of
Canada produced an influential report in 1981, titled “Reforming Regulation,” on the impact of
regulation and possible deregulation of specific sectors. The Economic Council proposed that reg-
ulation is some sectors was inhibiting competition, entry and innovation. As a consequence, the
interests of the consumer were in danger of becoming secondary to the interests of the suppliers.
Telecommunications provision, in the era when the telephone was the main form of such com-
munication, was traditionally viewed as a natural monopoly. The Canadian Radio and Telecom-
munications Commission (CRTC) regulated its rates. The industry has developed dramatically
in the last decade with the introduction of satellite-facilitated communication, the internet, multi-
purpose cable networks, cell phones and service integration. With such rapid development in new
technologies and modes of delivery the CRTC has been playing catch-up to these new realities.
Transportation, in virtually all forms, has been deregulated in Canada since the nineteen eighties.
Railways were originally required to subsidize the transportation of grain under the Crow’s Nest
Pass rate structure. But the subsidization of particular markets requires an excessive rate elsewhere,
and if the latter markets become subject to competition then a competitive system cannot function.
This structure, along with many other anomalies, was changed with the passage of the Canada
Transportation Act in 1996.
Trucking, historically, has been regulated by individual provinces. Entry was heavily controlled
prior to the federal National Transportation Act of 1987, and subsequent legislation introduced by
a number of provinces, have made for easier entry and a more competitive rate structure.
Deregulation of the airline industry in the US in the late seventies had a considerable influence on
thinking and practice in Canada. The Economic Council report of 1981 recommended in favour
of easier entry and greater fare competition. These policies were reflected in the 1987 National
326 Government
Transportation Act. Most economists are favourable to deregulation and freedom to enter, and
the US experience indicated that cost reductions and increased efficiency could follow. In 1995
an agreement was reached between the US and Canada that provided full freedom for Canadian
carriers to move passengers to any US city, and freedom for US carriers to do likewise, subject to
a phase-in provision.
The National Energy Board regulates the development and transmission of oil and natural gas. But
earlier powers of the Board, involving the regulation of product prices, were eliminated in 1986,
and controls on oil exports were also eliminated.
Agriculture remains a highly controlled area of the economy. Supply ‘management’, which is
really supply restriction, and therefore ‘price maintenance’, characterizes grain, dairy, poultry and
other products. Management is primarily through provincial marketing boards.
The role of the sharing economy

The arrival of universal access to the internet has seen the emergence of what is known as the
Sharing economy throughout the world. This expression is used to descibe commercial activities
that, in the first place, are internet-based. Second, suppliers in the sharing economy use resources
in the market place that were initially aimed at a different purpose. Airbnb and Uber are good
examples of companies in sectors of the economy where sharing is possible. In Uber’s case, the
‘ride-share’ drivers initially purchased their vehicles for private use, and subsequently redirected
them to commercial use. Airbnb is a communication corporation that enables the owners of spare
home capacity to sell the use of that capacity to short-term renters. With the maturation of such
corporations, the concept of ‘initial’ and ‘secondary’ use becomes immaterial.
Sharing economy: involves enterprises that are internet based, and that use produc-
tion resources that have use outside of the marketplace.
The importance of the sharing economy is that it provides an additional source of competition to
established suppliers, and therefore limits the market power of the latter. At the same time, the
emergence of the sharing economy poses a new set of regulatory challenges: If traditional taxis
are required to purchase operating permits (medallions), and the ride-share drivers do not require
such permits, is there a reasonable degree of competition in the market, and if not what is the
appropriate solution? Should the medallion requirement be abolished, or should ride-share drivers
be required to purchase one? In the case of Airbnb, the suppliers operate outside of the traditional
‘hotel’ market. In general they do not charge sales taxes or face any union labour agreements.
What is the appropriate response from governments? And how should the sharing economy be
taxed?
Price regulation
Regulating monopolistic sectors of the economy is one means of reducing their market power. In
Chapter 11 it was proposed that indefinitely decreasing production costs in an industry means that
the industry might be considered as a ‘natural’ monopoly: Higher output can be produced at lower
cost with fewer firms. Hence, a single supplier has the potential to supply the market at a lower unit
cost; unless, that is, such a single supplier uses his monopoly power. To illustrate how the consumer
side may benefit from this production structure through regulation, consider Figure 14.4. For
simplicity suppose that long-run marginal costs are constant and that average costs are downward
sloping due to an initial fixed cost. The profit-maximizing (monopoly) output is where MR = MC
at Qm and is sold at the price Pm . This output is inefficient because the willingness of buyers to pay
for additional units of output exceeds the additional cost. On this criterion the efficient output is
Q∗ . But LATC exceeds price at Q∗ , and therefore it is not feasible for a producer.
Figure 14.4: Regulating a decreasing-cost supplier
Pm
Pr c
LATC
P∗ MC
D
MR
Quantity
0 Qm Qr Q∗
The profit-maximizing output is Qm , where MR = MC and price is Pm . This

output is inefficient because marginal benefit is greater than MC. Q∗ is the
efficient output, but results in losses because LATC > P at that output. A
regulated price that covers costs is where LATC = DQr . This is closer to
the efficient output Q∗ than the monopoly output Qm .
One solution is for the regulating body to set a price-quantity combination of Pr , and Qr , where
price equals average cost and therefore generates a normal rate of profit. This output level is still
lower than the efficient output level Q∗ , but is more efficient than the profit-maximizing output
Qm . It is more efficient in the sense that it is closer to the efficient output Q∗ . A problem with such
a strategy is that it may induce lax management or overpayment to the factors of production: If
producers are allowed to charge an average-cost price, then there is a reduced incentive for them
to keep strict control of their costs in the absence of competition in the marketplace.
A second solution to the declining average cost phenomenon is to implement what is called a two-
part tariff. This means that customers pay an ‘entry fee’ in order to be able to purchase the good.
For example, hydro or natural gas subscribers may pay a fixed charge per month for their supply
line and supply guarantee, and then pay an additional charge that varies with quantity. In this way
it is possible for the supplier to charge a price per unit of output that is closer to marginal cost and
328 Government
still make a profit, than under an average cost pricing formula. In terms of Figure 14.4, the total
value of entry fees, or fixed components of the pricing, would have to cover the difference between
MC and LATC times the output supplied. In Figure 14.4 this implies that if the efficient output Q∗
is purchased at a price equal to the MC the producer loses the amount (c − MC) on each unit sold.
The access fees would therefore have to cover at least this value.
Such a solution is appropriate when fixed costs are high and marginal costs are low. This situation
is particularly relevant in the modern market for telecommunications: The cost to suppliers of
marginal access to their networks, whether it be for internet, phone or TV, is negligible compared
to the cost of maintaining the network and installing capacity.
Two-part tariff: involves an access fee and a per unit of quantity fee.
Finally, a word of caution: Nobel Laureate George Stigler has argued that there is a danger of
regulators becoming too close to the regulated, and that the relationship can evolve to a point where
the regulator may protect the regulated firms. A likely such case was Canada’s airline industry in
the seventies.
Key Terms 329
K EY T ERMS
Market failure defines outcomes in which the allocation of resources is not efficient.
Public goods are non-rivalrous, in that they can be consumed simultaneously by more than
one individual; additionally they may have a non-excludability characteristic.
Efficient supply of public goods is where the marginal cost equals the sum of individual
marginal valuations, and each individual consumes the same quantity.
Asymmetric information is where at least one party in an economic relationship has less than
full information and has a different amount of information from another party.
Adverse selection occurs when incomplete or asymmetric information describes an economic

relationship.
Moral hazard may characterize behaviour where the costs of certain activities are not incurred
by those undertaking them.
Spending power of a federal government arises when the federal government can influence
lower level governments due to its financial rather than constitutional power.
Predatory pricing is a practice that is aimed at driving out competition by artificially reducing
the price of one product sold by a supplier.
Refusal to deal: an illegal practice where a supplier refuses to sell to a purchaser.
Exclusive sale: where a retailer is obliged (perhaps illegally) to purchase all wholesale prod-
ucts from a single supplier only.
Tied sale: one where the purchaser must agree to purchase a bundle of goods from the one
supplier.
Resale price maintenance is an illegal practice wherein a producer requires sellers to maintain
a specified price.
Bid rigging is an illegal practice in which bidders (buyers) conspire to set prices in their own
interest.
Sharing economy: involves enterprises that are internet based, and that use production re-
sources that have use outside of the marketplace.
Two-part tariff: involves an access fee and a per unit of quantity fee.

Exercise 14.1 An economy is composed of two individuals, whose demands for a public good –
street lighting – are given by P = 12 − (1/2)Q and P = 8 − (1/3)Q.
(a) Graph these demands on a diagram, for values of Q = 1, . . . , 24.

(b) Graph the total demand for this public good by summing the demands vertically, specifying
the numerical value of each intercept.
(c) Let the marginal cost of providing the good be $5 per unit. Illustrate graphically the efficient
supply of the public good (Q∗ ) in this economy.
(d) Illustrate graphically the area that represents the total value to the consumers of the amount
Q∗ .
Exercise 14.2 In Exercise 14.1, suppose a new citizen joins the economy, and her demand for the
public good is given by P = 10 − (5/12)Q.
(a) Add this individual’s demand curve to the graphic for the above question and graph the new
total demand curve, specifying the intercept values.
(b) Illustrate the area on your graph that represents the new total value to the three citizens of
the optimal amount supplied.
(c) Illustrate graphically the net value to society of the new Q∗ – the total value minus the total
cost.
Exercise 14.3 An industry that is characterized by a decreasing cost structure has a demand curve
given by P = 100 − Q and the marginal revenue curve by MR = 100 − 2Q. The marginal cost is
MC = 4, and average cost is AC = 4 + 188/Q.
(a) Graph this cost and demand structure. [Hint: This graph is similar to Figure 14.4.]
(b) Illustrate the efficient output and the monopoly output for the industry.
(c) Illustrate on the graph the price the monopolist would charge if he were unregulated.
Exercise 14.4 Optional: In Question 14.3, suppose the government decides to regulate the be-
haviour of the supplier, in the interests of the consumer.
(a) Illustrate graphically the price and output that would emerge if the supplier were regulated
so that his allowable price equalled average cost.
(b) Is this greater or less than the efficient output?
(c) Compute the AC and P that would be charged with this regulation.
(d) Illustrate graphically the deadweight loss associated with the regulated price and compare it
with the deadweight loss under monopoly.
Exercise 14.5 Optional: As an alternative to regulating the supplier such that price covers average
total cost, suppose that a two part tariff were used to generate revenue. This scheme involves
charging the MC for each unit that is purchased and in addition charging each buyer in the market
a fixed cost that is independent of the amount he purchases. If an efficient output is supplied in the
market, illustrate graphically the total revenue to be obtained from the component covering a price
per unit of the good supplied, and the component covering fixed cost.
Chapter 15
International trade
15.1 Trade in our daily lives

15.2 Canada in the world economy
15.3 Gains from trade: Comparative advantage
15.4 Returns to scale and dynamic gains
15.5 Trade barriers: Tariffs, subsidies and quotas
15.6 The politics of protection
15.7 Institutions governing trade
15.1 Trade in our daily lives

Virtually every economy in the modern world trades with other economies – they are what we call
‘open’ economies. Evidence of such openness is everywhere evident in our daily life. The world
eats Canadian wheat; China exports manufactured goods to almost anywhere we can think of; and
Canadians take their holidays in Florida.
As consumers we value the choice and variety of products that trade offers. We benefit from lower
prices than would prevail in a world of protectionism. At the same time there is a constant chorus
of voices calling for protection from international competition: Manufacturers are threatened by
production in Asia; dairy farmers cry out against the imports of poultry, beef, and dairy products;
even the service sector is concerned about offshore competition from call centres and designers. In
this world of competing views it is vital to understand how trade has the potential to improve the
well-being of economies.
This chapter examines the theory of international trade, trade flows, and trade policy: Who trades
with whom, in what commodities, and why. In general, countries trade with one another because
they can buy foreign products at a lower price than it costs to make them at home. International
trade reflects specialization and exchange, which in turn improve living standards. It is cost differ-
ences between countries rather than technological differences that drive trade: In principle, Canada
could supply Toronto with olives and oranges grown in Nunavut greenhouses, but it makes more
sense to import them from Greece, Florida or Mexico.
Trade between Canada and other countries differs from trade between provinces. By definition,
333
334 International trade
international trade involves jumping a border, whereas most trade within Canada does not. Internal
borders are present in some instances – for example when it comes to recognizing professional
qualifications acquired out-of-province. In the second instance, international trade may involve
different currencies. When Canadians trade with Europeans the trade is accompanied by financial
transactions involving Canadian dollars and Euros. A Canadian buyer of French wine pays in
Canadian dollars, but the French vineyard worker is paid in euros. Exchange rates are one factor in
determining national competitiveness in international markets. Evidently, not every international
trade requires currency trades at the same time – most members of the European Union use the
Euro. Indeed a common currency was seen as a means of facilitating trade between member
nations of the EU, and thus a means of integrating the constituent economies more effectively.
15.2 Canada in the world economy

World trade has grown rapidly since the end of World War II, indicating that trade has become ever
more important to national economies. Canada has been no exception. Canada signed the Free
Trade Agreement with the US in 1989, and this agreement was expanded in 1994 when Mexico
was included under the North America Free Trade Agreement (NAFTA). Imports and exports rose
dramatically, from approximately one quarter to forty percent of GDP. Canada is now what is
termed a very ‘open’ economy – one where trade forms a large fraction of total production. As
of 2015 Canada was involved in the Trans-Pacific Partnership negotiations, which are aimed at
strengthening trade relations among nations around the Pacific Rim.
Smaller economies are typically more open than large economies—Belgium and the Netherlands
depend upon trade more than the United States. This is because large economies have a sufficient
variety of resources to supply much of an individual country’s needs. The European Union is
similar, in population terms, to the United States, but it is composed of many distinct economies.
Some European economies are equal in size to individual American states. But trade between
California and New York is not international, whereas trade between Italy and the Spain is.
Because our economy is increasingly open to international trade, events in the world economy
affect our daily lives much more than in the past. The conditions in international markets for basic
commodities and energy affect all nations, both importers and exporters. For example, the prices
of primary commodities on world markets increased dramatically in the latter part of the 2000s.
Higher prices for grains, oil, and fertilizers on world markets brought enormous benefits to Canada,
particularly the Western provinces, which produce these commodities. In contrast, by early 2015,
many of these prices dropped dramatically and Canadian producers suffered as a consequence.
The service sector accounts for more of our GDP than the manufacturing sector. As incomes
grow, the demand for health, education, leisure, financial services, tourism, etc., dominates the
demand for physical products. Technically the income elasticity demand for the former group
exceeds the income elasticity of demand for the latter. Internationally, while trade in services
is growing rapidly, it still forms a relatively small part of total world trade. Trade in goods—
merchandise trade—remains dominant, partly because many countries import goods, add some
value, and re-export them. Even though the value added from such import-export activity may
15.2. Canada in the world economy 335
make just a small contribution to GDP, the gross flows of imports and exports can still be large
relative to GDP. The transition from agriculture to manufacturing and then to services has been
underway in developed economies for over a century. This transition has been facilitated in recent
decades by the communications revolution and globalization. Globalization has seen a rapid shift
in production from the developed to the developing world.
Table 15.1: Canada’s merchandise trade patterns 2014
Country Exports to Imports from

United States 73.5 63.1
European Union 8.6 10.4
United Kingdom 3.5 2.3
China 3.2 6.3
Mexico 1.8 2.7
Japan 2.4 2.5
Others 7.0 12.7
Total 100 100
Source: http://www.statcan.gc.ca/cgi-bin/sum-som/fl/saveas-eng.cgi.
Table 15.2: Canadian goods exports 2012
Sector Percentage of total

Agriculture and fishing 9.0
Energy 24.5
Forestry 4.9
Industrial goods and materials 25.5
Machinery and equipment 17.6
Automotive products 12.9
Other consumer goods 3.6
Total 100.0
Source: Adapted from Statistics Canada CANSIM Database,

http://cansim2.statcan.gc.ca, Table 376-0007.
Table 15.1 shows the patterns of Canadian merchandise trade in 2008. The United States was and
still is Canada’s major trading partner, buying almost three quarters of our exports and supplying
almost two thirds of Canadian imports. Table 15.2 details exports by type. Although exports of
resource-based products account for only about 40 percent of total exports, Canada is now viewed
as a resource-based economy. This is in part because manufactured products account for almost 80
percent of US and European exports but only about 60 percent of Canadian exports. Nevertheless,
Canada has important export strength in machinery, equipment, and automotive products.
15.3 The gains from trade: Comparative advantage

In the opening chapter of this text we emphasized the importance of opportunity cost and differing
efficiencies in the production process as a means of generating benefits to individuals through
trade in the marketplace. The simple example we developed illustrated that, where individuals
differ in their efficiency levels, benefits can accrue to each individual as a result of specializing and
trading. In that example it was assumed that individual A had an absolute advantage in producing
one product and that individual Z had an absolute advantage in producing the second good. This
set-up could equally well be applied to two economies that have different efficiencies and are
considering trade, with the objective of increasing their consumption possibilities. Technically, we
could replace Amanda and Zoe with Argentina and Zambia, and nothing in the analysis would
have to change in order to illustrate that consumption gains could be attained by both Argentina
and Zambia as a result of specialization and trade.
Remember: The opportunity cost of a good is the quantity of another good or service given up in
order to have one more unit of the good in question.
So, let us now consider two economies with differing production capabilities, as illustrated in Fig-
ures 15.1 and 15.2. In this instance it is assumed that one economy has an absolute advantage in
both goods, but the degree of that advantage is greater in one good than the other. In international
trade language, there exists a comparative advantage as well as an absolute advantage. It is fre-
quently a surprise to students that this situation has the capacity to yield consumption advantages
to each economy, even though one is absolutely more efficient in producing both of the goods.
This is termed the principle of comparative advantage, and it states that even if one country has
an absolute advantage in producing both goods, gains to specialization and trade still materialize,
provided the opportunity cost of producing the goods differs between economies. This is a remark-
able result, and much less intuitive than the principle of absolute advantage. We explore it with the
help of the example developed in Figures 15.1 and 15.2.
Principle of comparative advantage states that even if one country has an absolute
advantage in producing both goods, gains to specialization and trade still materialize,
provided the opportunity cost of producing the goods differs between economies.
The two economies considered are the US and Canada. Their production possibilities are defined
by the PPFs in Figure 15.1. Canada can produce 5 units of V or 35 units of F, or any combination
defined by the line joining these points. With the same resources the US can produce 8V or 40F,
or any combination defined by its PPF 1 . Canadians and Americans consume a combination of
1 Note that we are considering the PPFs to be straight lines rather than concave shapes. The result we illustrate
15.3. The gains from trade: Comparative advantage 337
the goods defined by some point on their respective PPFs. The opportunity cost of a unit of V
in Canada is 7F (the slope of Canada’s PPF is 5/35 = 1/7). In the US the opportunity cost of
one unit of V is 5F (slope is 8/40 = 1/5). In this set-up the US is more efficient in producing
V than F relative to Canada, as reflected by the opportunity costs. Hence we say that the US has
a comparative advantage in the production of V and that Canada has therefore a comparative
advantage in producing F.
Figure 15.1: Comparative advantage – production
Vegetable
8 US
specializes
(15,5) initial
consumption
5
(14,3) initial
consumption US PPF
Canada PPF
0
Fish
35 40
Canada
specializes
Canada specializes completely in Fish at 35, where it has a comparative

advantage. Similarly, the US specializes in Vegetable at 8. They trade at a
rate of 1 : 6. The US trades 3V to Canada in return for 18F.
Prior to trade each economy is producing all of the goods it consumes. This no-trade state is termed
autarky.
Autarky denotes the no-trade situation.
The gains from trade

We now permit each economy to specialize in producing where it has a comparative advantage.
So Canada specializes completely by producing 35F and the US produces 8V . Having done this
the economies must now agree on the terms of trade. The terms of trade define the rate at which
the two goods will trade post-specialization. Let us suppose that a bargaining process leads to
agreement that one unit of V will trade for six units of F. Such a trading rate, one that lies between
the opportunity costs of each economy, benefits both economies. This exchange rate lies between
Canada’s opportunity cost of 1 : 7 and the US opportunity cost of 1 : 5. By specializing in F,
Canada can now obtain an additional unit of V by sacrificing six units of F, whereas pre-trade it
here carries over to that case also, but it is simpler to illustrate with the linear PPFs.
had to sacrifice seven units of F for a unit of V . Technically, by specializing in F and trading at a
rate of 1 : 6 Canada’s consumption possibilities have expanded and are given by the consumption
possibility frontier (CPF) illustrated in Figure 15.2. The consumption possibility frontier defines
what an economy can consume after production specialization and trade.
Figure 15.2: Comparative advantage – consumption
Vegetable
8 US
specializes
6 US consumption
(18,5) possibilities
5
Canada consumption
(17,3) possibilities
0
Fish
35 40 48
Canada
specializes
Post specialization the economies trade 1V for 6F. Total production is 35F
plus 8V . Hence one consumption possibility would be (18,5) for the US
and (17,3) for Canada. Here Canada exchanges 18F in return for 3V .
The US also experiences an improved set of consumption possibilities. By specializing in V and

trading at a rate of 1 : 6 its CPF lies outside its PPF and this enables it to consume more than in
the pre-specialization state, where its CPF was defined by its PPF.
Terms of trade define the rate at which the goods trade internationally.
Consumption possibility frontier defines what an economy can consume after pro-
duction specialization and trade.
Evidently, the US and Canada CPFs are parallel since they trade with each other at the same rate:
If Canada exports six units of F for every unit of V that it imports from the US, then the US must
import the same six units of F for each unit of V it exports to Canada. The remarkable outcome
here is that, even though one economy is more efficient in producing each good, specialization
still leads to gains for both economies. The gain is illustrated by the fact that each economy’s
consumption possibilities lie outside of its production possibilities2.
2 To illustrate the gains numerically, let Canada import 3V from the US in return for exporting 18F. Note that this
is a trading rate of 1 : 6. Hence, Canada consumes 3V and 17F (Canada produced 35F and exported 18F, leaving it
with 17F). It follows that the US consumes 5V , having exported 3V of the 8V it produced, and obtained in return 18F
15.3. The gains from trade: Comparative advantage 339
Comparative advantage and factor endowments

A traditional statement of why comparative advantage arises is that economies have different en-
dowments of the factors of production – land, capital and labour endowments differ. A land en-
dowment that facilitates the harvesting of grain (Saskatchewan) or the growing of fruit (California)
may be innate to an economy. We say that wheat production is land intensive, that aluminum pro-
duction is power intensive, that research and development is skill intensive, that auto manufacture
is capital intensive, that apparel is labour intensive. Consequently, if a country is well endowed
with some particular factors of production, it is to be expected that it will specialize in producing
goods that use those inputs. A relatively abundant supply or endowment of one factor of produc-
tion tends to make the cost of using that factor relatively cheap: It is relatively less expensive to
produce clothing in China and wheat in Canada than the other way around. This explains why
Canada’s Prairies produce wheat, why Quebec produces aluminum, why Asia produces apparel.
But endowments can evolve.
How can we explain why Switzerland specializes in watches, precision instruments, and medical
equipment, while Vietnam specializes in rice and tourism? Evidently, Switzerland made a decision
to educate its population and invest in the capital required to produce these goods. It was not natu-
rally endowed with these skills, in the same way that Greece is endowed with sun or Saskatchewan
is endowed with fertile flat land.
While we have demonstrated the principle of comparative advantage using a two-good example
(since we are constrained by the geometry of two dimensions), the conclusions carry over to the
case of many goods. Furthermore, the principle has many applications. For example, if one person
in the household is more efficient at doing all household chores than another, there are still gains
to specialization provided the efficiency differences are not all identical. This is the principle of
comparative advantage at work in a microcosm.
Application Box 15.1: The one hundred mile diet
In 2005 two young British Columbians embarked on what has famously become known as
the ‘one hundred mile diet’—a challenge to eat and drink only products grown within this
distance of their home. They succeeded in doing this for a whole year, wrote a book on their
experience and went on to produce a TV series. They were convinced that such a project is
good for humanity, partly because they wrapped up ideas on organic farming and environ-
mentally friendly practices in the same message.
Reflect now on the implications of this superficially attractive program: If North Americans
were to espouse this diet, it would effectively result in the closing down of the midwest of the
Continent. From Saskatchewan to Kansas, we are endowed with grain-producing land that is
the envy of the planet. But since most of this terrain is not within 100 miles of any big cities,
in imports. The new consumption bundles are illustrated in the figure: (17, 3) for Canada and (18, 5) for the US. These
consumption bundles clearly represent an improvement over the autarky situation. For example, if Canada had wished
to consume 3V pre-trade, it would only have been able to consume 14F, whereas with trade it can consume 17F.
these deluded advocates are proposing that we close up the production of grains and cereals
exactly in those locations where such production is extraordinarily efficient. Should we sacri-
fice grains and cereals completely in this hemisphere, or just cultivate them on a hillside close
to home, even if the resulting cultivation were to be more labour and fuel intensive? Should
we produce olives in greenhouses in Edmonton rather than importing them from the Mediter-
ranean, or simply stop eating them? Should we sacrifice wine and beer in North Battleford
because insufficient grapes and hops are grown locally?
Would production in temperate climates really save more energy than the current practice of
shipping vegetables and fruits from a distance—particularly when there are returns to scale
associated with their distribution? The ‘one hundred mile diet’ is based on precepts that are
contrary to the norms of the gains from trade. In its extreme the philosophy proposes that
food exports be halted and that the world’s great natural endowments of land, water, and sun
be allowed to lie fallow. Where would that leave a hungry world?
15.4 Returns to scale and dynamic gains from trade

The theory of comparative advantage explains why economies should wish to trade. The theory is
based upon the view that economies are ‘inherently’ different in their production capabilities. But
trade is influenced by more than these differences. We will explore how returns to scale may be
exploited to generate benefits from trade and also how economies might gain from one-another by
learning as a result of trading. This learning can increase domestic productivity.
Returns to scale
One of the reasons Canada signed the North America Free trade Agreement (NAFTA) was that
economists convinced the Canadian government that a larger market would enable Canadian pro-
ducers to be even more efficient than in the presence of trade barriers. Rather than opening up
trade in order to take advantage of existing comparative advantage, it was proposed that efficiencies
would actually increase with market size. This argument is easily understood in terms of increasing
returns to scale concepts that we developed in Chapter 8. Essentially, economists suggested that
there were several sectors of the Canadian economy that were operating on the downward sloping
section of their long-run average cost curve.
Increasing returns are evident in the world market place as well as the domestic marketplace.
Witness the small number of aircraft manufacturers—Airbus and Boeing are the world’s two ma-
jor manufacturers of large aircraft. Enormous fixed costs—in the form of research, design, and
development—or capital outlays frequently result in decreasing unit costs, and the world market-
place can be supplied at a lower cost if some specialization can take place. Consider the specific
example of automotive trade. In North America, Canadian auto plants produce different vehicle
models than their counterparts in the US. Canada exports some models of a given manufacturer to
the United States and imports other models. This is the phenomenon of intra-industry trade and
intra-firm trade. How can we explain these patterns?
15.4. Returns to scale and dynamic gains from trade 341
Intra-industry trade is two-way international trade in products produced within the

same industry.
Intra-firm trade is two-way trade in international products produced within the same
firm.
In the first instance, intra-industry trade reflects the preference of consumers for a choice of brands;
consumers do not all want the same car, or the same software, or the same furnishings. The second
element to intra-industry trade is that increasing returns to scale characterize many production
processes. Let us see if we can transform the returns to scale ideas developed in earlier chapters
into a production possibility framework.
Figure 15.3: Intra industry trade
Sedans
A=100,000
Post-trade
outputs
40,000
Z
40,000 B=100,000
SUVs
Hunda can produce either 100,000 of each vehicle or 40,000 of both in each
plant. Hence production possibilities are given by the points A, Z, and B.
Pre-trade it produces at Z in each economy due to trade barriers. Post-trade
it produces at A in one economy and B in the other, and ships the vehicles
internationally. Total production increases from 160,000 to 200,000 using
the same resources.
Consider the example presented in Figure 15.3. Consider the hypothetical company Hunda Motor
Corporation currently has a large assembly plant in each of Canada and the US. Restrictions on
trade in automobiles between the two countries make it too costly to ship models across the border.
Hence Hunda produces both sedans and SUVs in each plant. But for several reasons, switching
between models is costly and results in reduced output. Hunda can produce 40,000 vehicles of
each type per annum in its plants, but could produce 100,000 of a single model in each plant, using
the same amount of capital and labour. This is a situation of increasing returns to scale, and in
this instance these scale economies are what determine the trade outcome rather than any innate
comparative advantage between the economies. If trade barriers against the shipment of autos
across national boundaries can be eliminated, then Hunda can take advantage of scale economies
and increase its total production without using more capital and labour.
As this example implies, an opening up of trade increases the potential market size (in addition to
more competition), and producers who experience increasing returns to scale stand to benefit from
an enlarged market because their potential unit costs fall.
Dynamic gains from trade

The term dynamic gains denotes the potential for domestic producers to increase productivity as
a result of competing with, and learning from, foreign producers.
Dynamic gains: the potential for domestic producers to increase productivity by com-
peting with, and learning from, foreign producers.
Production processes in reality are seldom static. Innovation is constant in the modern world, and
innovation is manifested in the form of productivity improvements. An economy’s production pos-
sibility frontier is determined by its endowments of capital and labour and also the efficiency with
which it uses those productive factors. Total factor productivity defines how efficiently the fac-
tors of production are combined. Research suggests that in developed economies this productivity
increases by about 1% per annum. This means that more output can be produced using the same
amounts of capital and labour because production is being carried out more efficiently. In graphical
terms, such productivity improvements effectively push out an economy’s production possibility
frontier by 1% per annum. For economies in the process of development, this productivity growth
may be as high as 3% or 4% per annum – for the reason that these economies can observe and
learn from economies that are ahead of it technologically.
Freer trade forces domestic firms to compete with foreign firms that may be more productive.
Domestic firms that can learn and adapt to competition by becoming more efficient will survive,
firms that cannot adapt will not. Inevitably, there will be winners and losers in the production
sector of the economy, whereas in the consumption sector most consumers should be winners.
Total factor productivity: how efficiently the factors of production are combined.
15.5 Trade barriers: Tariffs, subsidies and quotas

Despite the many good arguments favoring free or relatively free trade, we observe numerous
trade barriers. These barriers come in several forms. A tariff is a tax on an imported product
that is designed to limit trade in addition to generating tax revenue. It is a barrier to trade. There
also exist quotas, which are quantitative restrictions on imports; other non-tariff barriers, such
as product content requirements; and subsidies. By raising the domestic price of imports, a tariff
helps domestic producers but hurts domestic consumers. Quotas and other non-tariff barriers have
15.5. Trade barriers: Tariffs, subsidies and quotas 343
similar impacts.
A tariff is a tax on an imported product that is designed to limit trade in addition to

generating tax revenue. It is a barrier to trade.
A quota is a quantitative limit on an imported product.
A trade subsidy to a domestic manufacturer reduces the domestic cost and limits
imports.
Non-tariff barriers, such as product content requirements, limit the gains from
trade.
Application Box 15.2: Tariffs – the national policy of J.A. MacDonald
In Canada, tariffs were the main source of government revenues, both before and after Con-
federation in 1867 and up to World War I. They provided ‘incidental protection’ for domestic
manufacturing. After the 1878 federal election, tariffs were an important part of the National
Policy introduced by the government of Sir John A. MacDonald. The broad objective was to
create a Canadian nation based on east-west trade and growth.
This National Policy had several dimensions. Initially, to support domestic manufacturing,
it increased tariff protection on foreign manufactured goods, but lowered tariffs on raw ma-
terials and intermediate goods used in local manufacturing activity. The profitability of do-
mestic manufacturing improved. But on a broader scale, tariff protection, railway promotion,
Western settlement, harbour development, and transport subsidies to support the export of
Canadian products were intended to support national economic development. Although reci-
procity agreements with the United States removed duties on commodities for a time, tariff
protection for manufactures was maintained until the GATT negotiations of the post-World
War II era.
Tariffs
Figure 15.4 describes how tariffs operate. We can think of this as the Canadian wine market—a
market that is heavily taxed in Canada. The world price of Cabernet Sauvignon is $10 per bottle,
and this is shown by the horizontal world supply curve at that price. It is horizontal because
our domestic market accounts for only a small part of the world demand for wine. International
producers can supply us with any amount we wish to buy at the world price. The Canadian demand
for this wine is given by the demand curve D, and Canadian suppliers have a supply curve given
by S (Canadian Cabernet is assumed to be of the same quality as the imported variety in this
example). At a price of $10, Canadian consumers wish to buy QD litres, and domestic producers
wish to supply QS litres. The gap between domestic supply QS and domestic demand QD is filled
by imports. This is the free trade equilibrium.
Figure 15.4: Tariffs and trade
Price
Domestic Domestic
demand supply
World supply curve

L E F including tariff
P=$12
J C G
P=$10
I H World supply
curve
Quantity
Qs Q′s Q′D QD
At a world price of $10 the domestic quantity demanded is QD . Of this

amount Qs is supplied by domestic producers and the remainder by foreign
producers. A tariff increases the world price to $12. This reduces demand
to Q′D ; the domestic component of supply increases to Q′s . Of the total loss
in consumer surplus (LFGJ), tariff revenue equals EFHI, increased surplus
for domestic suppliers equals LECJ, and the deadweight loss is therefore
the sum of the triangular areas CEI and HFG.
If the government now imposes a 20 percent tariff on imported wines, foreign wine sells for $12 a
bottle, inclusive of the tariff. The tariff raises the domestic ‘tariff-inclusive’ price above the world
price, and this shifts the supply of this wine upwards. By raising wine prices in the domestic mar-
ket, the tariff protects domestic producers by raising the domestic price at which imports become
competitive. Those domestic suppliers who were previously not quite competitive at a global price
of $10 are now competitive. The total quantity demanded falls from QD to Q′D at the new equi-
librium F. Domestic producers supply the amount Q′S and imports fall to the amount (Q′D − Q′S ).
Reduced imports are partly displaced by domestic producers who can supply at prices between $10
and $12. Hence, imports fall both because total consumption falls and because domestic suppliers
can displace some imports under the protective tariff.
Since the tariff is a type of tax, its impact in the market depends upon the elasticities of supply and
demand, (as illustrated in Chapters 4 and 5). The more elastic is the demand curve, the more a
given tariff reduces imports. In contrast, if it is inelastic the quantity of imports declines less.
Costs and benefits of a tariff

The costs of a tariff come from the higher price to consumers, but this is partly offset by the tariff
revenue that goes to the government. This tariff revenue is a benefit and can be redistributed to
consumers or spent on goods from which consumers derive a benefit. But there are also efficiency
costs associated with tariffs—deadweight losses, as we call them. These are the real costs of the
tariff, and they arise because the marginal cost of production does not equal the marginal benefit
to the consumer. Let us see how these concepts apply with the help of Figure 15.4.
Consumer surplus is the area under the demand curve and above the equilibrium market price. It
represents the total amount consumers would have been willing to pay for the product but did not
have to pay at the equilibrium price. It is a measure of consumer welfare. The tariff raises the
market price and reduces this consumer surplus by the amount LFGJ. This area measures by how
much domestic consumers are worse off as a result of the price increase caused by the tariff. But
this is not the net loss for the whole domestic economy, because the government obtains some tax
revenue and domestic producers get more revenue and profit.
Government revenue accrues from the domestic sales of imports. On imports of (Q′D − Q′S ), tax
revenue is EFHI. Then, domestic producers obtain an additional profit of LECJ—the excess of
additional revenue over their cost per additional bottle. If we are not concerned about who gains
and who loses, then there is a net loss to the domestic economy equal to the areas CEI and HFG.
The area HFG is the standard measure of deadweight loss. At the quantity Q′D , the cost of an addi-
tional bottle is less than the value placed on it by consumers; and, by not having those additional
bottles supplied, consumers forgo a potential gain. The area A tells us that when supply by do-
mestic higher-cost producers is increased, and supply of lower-cost foreign producers is reduced,
the corresponding resources are not being used efficiently. The sum of the areas CEI and HFG is
therefore the total deadweight loss of the tariff.
Production subsidies
Figure 15.5 illustrates the effect of a subsidy to a domestic supplier. As in Figure 15.4, the amount
QD is demanded in the free trade equilibrium and, of this, QS is supplied domestically. With
a subsidy per unit of output sold, the government can reduce the supply cost of the domestic
supplier, thereby shifting the supply curve downward from S to S′ . In this illustration, the total
quantity demanded remains at QD , but the domestic share increases to Q′S .
The new equilibrium represents a misallocation of resources. When domestic output increases
from QS to Q′S , a low-cost international producer is being replaced by a higher cost domestic
supplier; the domestic supply curve S lies above the international supply curve P in this range of
output.
Note that this example deals with a subsidy to domestic suppliers who are selling in the domestic
market. It is not a subsidy to domestic producers who are selling in the international market – an
export subsidy.
Figure 15.5: Subsidies and trade
Price
D – domestic
demand S – domestic supply
S′ – domestic supply
with subsidy
P World supply
curve
Quantity
Qs Q′s QD
With a world supply price of P, a domestic supply curve S, and a domestic

demand D, the amount QD is purchased. Of this, Qs is supplied domesti-
cally and (QD − Qs ) by foreign suppliers. A per-unit subsidy to domestic
suppliers shifts their supply curve to S′ , and increases their market share to
Q′s .
This subsidy comes with a cost to the domestic economy: Taxpayers-at-large must pay higher taxes
to support this policy; and each dollar raised in tax itself has a deadweight loss, as we examined in
Chapter 5.
Quotas
A quota is a limit placed upon the amount of a good that can be imported. Consider Figure 15.6,
where again there is a domestic supply curve coupled with a world price of P. Rather than imposing
a tariff, the government imposes a quota that restricts imports to a physical amount denoted by
the distance quota on the quantity axis. The supply curve facing domestic consumers then has
several segments to it. First it has the segment RC, reflecting the fact that domestic suppliers
are competitive with world suppliers up to the amount C. Beyond this output, world suppliers
can supply at a price of P, whereas domestic suppliers cannot compete at this price. Therefore
the supply curve becomes horizontal, but only up to the amount permitted under the quota—the
quantity CU corresponding to quota. Beyond this amount, international supply is not permitted
and therefore additional amounts are supplied by the (higher cost) domestic suppliers. Hence the
supply curve to domestic buyers becomes the supply curve from the domestic suppliers once again.
Figure 15.6: Quotas and trade
Price
D – domestic Supply curve to domestic
demand market under quota=RCUV
W Y T
Pdom
C U G
P World supply
curve
quota
Quantity
Q′D QD
At the world price P, plus a quota, the supply curve becomes RCUV. This
has three segments: (i) domestic suppliers who can supply below P; (ii)
quota; and (iii) domestic suppliers who can only supply at a price above P.
The quota equilibrium is at T, with price Pdom and quantity Q′D ; the free-
trade equilibrium is at G. Of the amount Q′D , quota is supplied by foreign
suppliers and the remainder by domestic suppliers. The quota increases the
price in the domestic market.
The resulting supply curve yields an equilibrium quantity Q′D . There are several features to note
about this equilibrium. First, the quota pushes the domestic price above the world price (Pdom
is greater than P) because low-cost international suppliers are partially supplanted by higher-cost
domestic suppliers. Second, if the quota is chosen ‘appropriately’, the same domestic market price
could exist under the quota as under the tariff in Figure 15.4. Third, in contrast to the tariff case, the
government obtains no tax revenue from the quotas. Fourth, there are inefficiencies associated with
the equilibrium at Q′D . These inefficiencies arise because the lower-cost international suppliers are
not permitted to supply the amount they would be willing to supply at the quota-induced market
equilibrium. In other words, more efficient producers are being squeezed out of the market by
quotas that make space for less-efficient producers.
Application Box 15.3: Cheese quota in Canada
In 1978 the federal government set a cheese import quota for Canada at just over 20,000
tonnes. This quota was implemented initially to protect the interests of domestic suppliers.
Despite a strong growth in population and income in the intervening decades, the import
quota has remained unchanged. The result is a price for cheese that is considerably higher
than it would otherwise be. The quotas are owned by individuals and companies who have
the right to import cheese. The quotas are also traded among importers, at a price. Importers
wishing to import cheese beyond their available quota pay a tariff of about 250 percent. So,
while the consumer is the undoubted loser in this game, who gains?
First the suppliers gain, as illustrated in Figure 15.6. Canadian consumers are required to pay
high-cost domestic producers who displace lower-cost producers from overseas. Second, the
holders of the quotas gain. With the increase in demand for cheese that comes with higher
incomes, the domestic cheese price increases over time and this in turn makes an individual
quota more valuable.
15.6 The politics of protection

Objections to imports are frequent and come from many different sectors of the economy. In the
face of the gains from trade which we have illustrated in this chapter, why do we observe such
strong opposition to imported goods and services?
Structural change and technology

In a nutshell the answer is that, while consumers in the aggregate gain from the reduction of trade
barriers, and there is a net gain to the economy at large, some individual sectors of the economy
lose out. Not surprisingly the sectors that will be adversely affected are vociferous in lodging
their objections. Sectors of the economy that cannot compete with overseas suppliers generally
see a reduction in jobs. This has been the case in the manufacturing sector of the Canadian and
US economies in recent decades, as manufacturing and assembly has flown off-shore to Asia and
Mexico where labour costs are lower. Domestic job losses are painful, and frequently workers who
have spent decades in a particular job find reemployment difficult, and rarely get as high a wage as
in their displaced job.
Such job losses are reflected in calls for tariffs on imports from China, for example, in order to
‘level the playing field’ – that is, to counter the impact of lower wages in China. Of course it is
precisely because of lower labour costs in China that the Canadian consumer benefits.
In Canada we deal with such dislocation first by providing unemployment payments to workers,
and by furnishing retraining allowances, both coming from Canada’s Employment Insurance pro-
gram. While such support does not guarantee an equally good alternative job, structural changes
in the economy, due to both internal and external developments, must be confronted. For example,
15.6. The politics of protection 349
the information technology revolution made tens of thousands of ‘data entry’ workers redundant.
Should producers have shunned the technological developments which increased their productivity
dramatically? If they did, would they be able to compete in world markets?
While job losses feature heavily in protests against technological development and freer trade,
most modern economies continue to grow and create more jobs in the service sector than are lost
in the manufacturing sector. Developed economies now have many more workers in service than
manufacture. Service jobs are not just composed of low-wage jobs in fast food establishments –
‘Mcjobs’, they are high paying jobs in the health, education, legal, financial and communications
sectors of the economy.
Successful lobbying and concentration

While efforts to protect manufacture have not resulted in significant barriers to imports of manu-
factures, objections in some specific sectors of the economy seem to be effective worldwide. One
sector that stands out is agriculture. Not only does Canada have very steep barriers to imports
of dairy products such as milk and cheese, the US and the European Union have policies that
limit imports and subsidize their domestic producers. Europe has had its ‘wine lakes’ and ‘but-
ter mountains’ due to excessive government intervention in these sectors; the US has subsidies to
sugar producers and Canada has a system of quotas on the domestic supply of dairy products and
corresponding limits on imports.
Evidently, in the case of agriculture, political conditions are conducive to the continuance of pro-
tection and what is called ‘supply management’ – domestic production quotas. The reason for
‘successful’ supply limitation appears to rest in the geographic concentration of potential benefi-
ciaries of such protection and the scattered beneficiaries of freer trade on the one hand, and the
costs and benefits of political organization on the other: Farmers tend to be concentrated in a
limited number of rural electoral ridings and hence they can collectively have a major impact on
electoral outcomes. Second, the benefits that accrue to trade restriction are heavily concentrated
in the economy – keep in mind that about three percent of the population lives on farms, or relies
on farming for its income. By contrast the costs on a per person scale are small, and are spread
over the whole population. Thus, in terms of the costs of political organization, the incentives for
consumers are small, but the incentives for producers are high.
In addition to the differing patterns of costs and benefits, rural communities tend to be more suc-
cessful in pushing trade restrictions based on a ‘way-of-life’ argument. By permitting imports that
might displace local supply, lobbyists are frequently successful in convincing politicians that long-
standing way-of-life traditions would be endangered, even if such ‘traditions’ are accompanied by
monopolies and exceptionally high tariffs.
Valid trade barriers: Infant industries and dumping?

An argument that carries both intellectual and emotional appeal to voters is the ‘infant industry’
argument. The argument goes as follows: New ventures and sectors of the economy may require
time before that can compete internationally. Scale economies may be involved, for example, and
time may be required for producers to expand their scale of operation, at which time costs will
have fallen to international (i.e. competitive) levels. In addition, learning-by-doing may be critical
in more high-tech sectors and, once again, with the passage of time costs should decline for this
reason also.
The problem with this stance is that these ‘infants’ have insufficient incentive to ‘grow up’ and
become competitive. A protection measure that is initially intended to be temporary can become
permanent because of the potential job losses associated with a cessation of the protection to an
industry that fails to become internationally competitive. Furthermore, employees and managers
in protected sectors have insufficient incentive to make their production competitive if they realize
that their government will always be there to protect them.
In contrast to the infant industry argument, economists are more favourable to restrictions that are
aimed at preventing ‘dumping’. Dumping is a predatory practice, based on artificial costs aimed
at driving out domestic producers.
Dumping is a predatory practice, based on artificial costs aimed at driving out do-
mestic producers.
Dumping may occur either because foreign suppliers choose to sell at artificially low prices (prices
below their marginal cost for example), or because of surpluses in foreign markets resulting from
oversupply. For example, if, as a result of price support in its own market, a foreign government
induced oversupply in butter and it chose to sell such butter on world markets at a price well below
the going (‘competitive’) world supply price, such a sale would constitute dumping. Alternatively,
an established foreign supplier might choose to enter our domestic market by selling its products
at artificially low prices, with a view to driving domestic competition out of the domestic market.
Having driven out the domestic competition it would then be in a position to raise prices. This is
predatory pricing as explored in the last chapter. Such behaviour differs from a permanently lower
price on the part of foreign suppliers. This latter may be welcomed as a gain from trade, whereas
the former may generate no gains and serve only to displace domestic labour and capital.
15.7 Institutions governing trade

In the nineteenth century, world trade grew rapidly, in part because the leading trading nation at
the time—the United Kingdom—pursued a vigorous policy of free trade. In contrast, US tariffs
averaged about 50 percent, although they had fallen to around 30 percent by the early 1920s. As
the industrial economies went into the Great Depression of the late 1920s and 1930s, there was
pressure to protect domestic jobs by keeping out imports. Tariffs in the United States returned
to around 50 percent, and the United Kingdom abandoned the policy of free trade that had been
pursued for nearly a century. The combination of world recession and increasing tariffs led to a
disastrous slump in the volume of world trade, further exacerbated by World War II.
15.7. Institutions governing trade 351
The WTO and GATT

After World War II, there was a collective determination to see world trade restored. Bodies such
as the International Monetary Fund and the World Bank were set up, and many countries signed
the General Agreement on Tariffs and Trade (GATT), a commitment to reduce tariffs successively
and dismantle trade restrictions.
Under successive rounds of GATT, tariffs fell steadily. By 1960, United States tariffs were only
one-fifth their level at the outbreak of the War. In the United Kingdom, the system of wartime
quotas on imports had been dismantled by the mid-1950s, after which tariffs were reduced by
nearly half in the ensuing 25 years. Europe as a whole moved toward an enlarged European Union
in which tariffs between member countries have been abolished. By the late 1980s, Canada’s tariffs
had been reduced to about one-quarter of their immediate post-World War II level.
The GATT Secretariat, now called the World Trade Organization (WTO), aims both to dismantle
existing protection that reduces efficiency and to extend trade liberalization to more and more
countries. Tariff levels throughout the world are now as low as they have ever been, and trade
liberalization has been an engine of growth for many economies. The consequence has been a
substantial growth in world trade.
NAFTA, the EU and the TPP

In North America, recent policy has led to a free trade area that covers the flow of trade be-
tween Canada, the United States, and Mexico. The Canada/United States free trade agreement
(FTA) of 1989 expanded in 1994 to include Mexico in the North American Free Trade Agreement
(NAFTA). The objective in both cases was to institute free trade between these countries in most
goods and services. This meant the elimination of tariffs over a period of years and the reduction
or removal of non-tariff barriers to trade, with a few exceptions in specific products and cultural
industries. A critical component of the Agreement was the establishment of a dispute-resolution
mechanism, under which disputes would be resolved by a panel of ‘judges’ nominated from the
member economies. Evidence of the success of these agreements is reflected in the fact that Cana-
dian exports have grown to more than 30 percent of GDP, and trade with the United States accounts
for the lion’s share of Canadian trade flows. As of 2015, most of the Pacific Rim economies were
engaged in negotiating a new trade pact – the Trans-Pacific Partnership.
The European Union was formed after World War II, with the prime objective of bringing about a
greater degree of political integration in Europe. Two world wars had laid waste to their economies
and social fabric. Closer economic ties and greater trade were seen as the means of achieving this
integration. The Union was called the “Common Market” for much of its existence. The Union
originally had six member states, but as of 2015 the number is 28, with several other candidate
countries in the process of application, most notably Turkey. The European Union (EU) has a
secretariat and parliament in Bruxelles. You can find more about the EU at http://europa.eu.
352 Key Terms
K EY T ERMS
Autarky denotes the no-trade situation.
Principle of comparative advantage states that even if one country has an absolute advan-
tage in producing both goods, gains to specialization and trade still materialize, provided the
opportunity cost of producing the goods differs between economies.
Terms of trade define the rate at which goods trade internationally.
Consumption possibility frontier defines what an economy can consume after production
specialization and trade.
Intra-industry trade is two-way international trade in products produced within the same
industry.
Intra-firm trade is two-way trade in international products produced within the same firm.
Dynamic gains: the potential for domestic producers to increase productivity by competing
with, and learning from, foreign producers.
Total factor productivity: how efficiently the factors of production are combined.
Tariff is a tax on an imported product that is designed to limit trade in addition to generating
tax revenue. It is a barrier to trade.
Quota is a quantitative limit on an imported product.
Trade subsidy to a domestic manufacturer reduces the domestic cost and limits imports.
Non-tariff barriers, such as product content requirements, limits the gains from trade.
Dumping is a predatory practice, based on artificial costs aimed at driving out domestic pro-
ducers.

Exercise 15.1 The following table shows the labour input requirements to produce a bushel of
wheat and a litre of wine in two countries, Northland and Southland, on the assumption of constant
cost production technology – meaning that the production possibility curves in each are straight
lines. You can answer this question either by analyzing the table or developing a graph similar to
Figure 15.1, assuming each economy has 4 units of labour.
Labour requirements per unit produced

Northland Southland
Per bushel of wheat 1 3
Per litre of wine 2 4
(a) Which country has an absolute advantage in the production of both wheat and wine?
(b) What is the opportunity cost of wheat in each economy? Of wine?
(c) What is the pattern of comparative advantage here?
(d) Suppose the country with a comparative advantage in wine reduces wheat production by one
bushel and reallocates the labour involved to wine production. How much additional wine
does it produce?
Exercise 15.2 Canada and the United States can produce two goods, xylophones and yogourt. Each
good can be produced with labour alone. Canada requires 60 hours to produce a ton of yogourt
and 6 hours to produce a xylophone. The United States requires 40 hours to produce the ton of
yogourt and 5 hours to produce a xylophone.
(a) Describe the state of absolute advantage between these economies in producing goods.
(b) In which good does Canada have a comparative advantage? Does this mean the United States
has a comparative advantage in the other good?
(c) Draw the production possibility frontier for each economy to scale on a diagram, assuming
that each economy has an endowment of 240 hours of labour, and that the PPFs are linear.
(d) On the same diagram, draw Canada’s consumption possibility frontier on the assumption
that it can trade with the United States at the United States’ rate of transformation.
(e) Draw the US consumption possibility frontier under the assumption that it can trade at
Canada’s rate of transformation.
Exercise 15.3 The domestic demand for bicycles is given by P = 36 − 0.3Q. The foreign supply is
given by P = 18 and domestic supply by P = 16 + 0.4Q.
(a) Illustrate the market equilibrium on a diagram, and illustrate the amounts supplied by do-
mestic and foreign suppliers in equilibrium.

(b) If the government now imposes a tariff of $6 per unit on the foreign good, illustrate the
impact geometrically.
(c) In the diagram, illustrate the area representing tariff revenue.
(d) Optional: Compute the price and quantity in equilibrium with free trade, and again in the
presence of the tariff.
Exercise 15.4
(a) In Exercise 15.3, illustrate graphically the deadweight losses associated with the imposition
of the tariff.
(b) Illustrate on your diagram the additional amount of profit made by the domestic producer as
a result of the tariff. [Hint: Refer to Figure 15.4 in the text.]
Exercise 15.5 The domestic demand for office printers is given by P = 40 − 0.2Q. The supply of
domestic producers is given by P = 12 + 0.1Q, and international supply by P = 20.
(a) Illustrate this market geometrically.

(b) If the government gives a production subsidy of $2 per unit to domestic suppliers in order to
increase their competitiveness, illustrate the impact of this on the domestic supply curve.
(c) Illustrate geometrically the cost to the government of this scheme.
Exercise 15.6 Consider the data underlying Figure 15.1. Suppose, from the initial state of compar-
ative advantage, where Canada specializes in fish and the US in vegetable, we have a technological
change in fishing. The US invents the multi-hook fishing line, and as a result can now produce 64
units of fish with the same amount of labour, rather than the 40 units it could produce before the
technological change. This technology does not spread to Canada however.
(a) Illustrate the new PPF for the US in addition to the PPF for Canada.
(b) What is the new opportunity cost (number of fish) associated with one unit of V ?
(c) Has comparative advantage changed here – which economy should specialize in the produc-
tion of each good?
Exercise 15.7 The following are hypothetical (straight line) production possibilities tables for
Canada and the United States. For each line required, plot any two or more points on the line.
Canada United States

A B C D A B C D
Peaches 0 5 10 15 Peaches 0 10 20 30
Apples 30 20 10 0 Apples 15 10 5 0
(a) Plot Canada’s production possibilities curve.

(b) Plot the United States’ production possibilities curve.
(c) What is each country’s cost ratio of producing peaches and apples?
(d) Which economy should specialize in which product?
(e) Plot the United States’ trading possibilities curve (by plotting at least 2 points on the curve)
if the actual terms of the trade are 1 apple for 1 peach.
(f) Plot the Canada’ trading possibilities curve (by plotting at least 2 points on the curve) if the
actual terms of the trade are 1 apple for 1 peach.
(g) Suppose that the optimum product mixes before specialization and trade were B in the United
States and C in Canada. What are the gains from specialization and trade?
Glossary
Accounting profit: is the difference between revenues and explicit costs. (7.2)
Adverse selection occurs when incomplete or asymmetric information describes an economic

relationship. (14.1)
Affordable set of goods and services for the consumer is bounded by the budget line from above;
the non-affordable set lies strictly above the budget line. (6.3)
Age-earnings profiles define the pattern of earnings over time for individuals with different char-
acteristics. (13.2)
Agent: usually a manager who works in a corporation and is directed to follow the corporation’s
interests. (7.2)
Allocative inefficiency arises when resources are not appropriately allocated and result in dead-
weight losses. (10.4)
Asset price: the financial sum for which the asset can be purchased. (12.4)
Asymmetric information is where at least one party in an economic relationship has less than full
information and has a different amount of information from another party. (14.1)
Autarky denotes the no-trade situation. (15.3)
Average fixed cost is the total fixed cost per unit of output. (8.4)
Average product of labour is the number of units of output produced per unit of labour at different
levels of employment. (8.3)
Average revenue is the price per unit sold. (10.2)
Average total cost is the sum of all costs per unit of output. (8.4)
Average variable cost is the total variable cost per unit of output. (8.4)
Bid rigging is an illegal practice in which bidders (buyers) conspire to set prices in their own
interest. (14.5)
357
358 Glossary
Boom: a period of high growth that raises output above normal capacity output. (1.6)
Break-even price corresponds to the minimum of the ATC curve. (9.3)
Budget constraint defines all bundles of goods that the consumer can afford with a given budget.
(6.3)
Capital gains (losses) arise from the ownership of a corporation when an individual sells a share
at a price higher (lower) than when the share was purchased. (7.1)
Capital market: a set of financial institutions that funnels financing from investors into bonds and
stocks. (7.4)
Capital services are the production inputs generated by capital assets. (12.4)
Capital stock: the buildings, machinery, equipment and software used in producing goods and
services. (1.6)
Carbon taxes are a market-based system aimed at reducing GHGs. (5.7)
Cardinal utility is a measurable concept of satisfaction. (6.2)
Cartel: is a group of suppliers that colludes to operate like a monopolist. (10.6)
Cluster: a group of firms producing similar products, or engaged in similar research. (8.8)
Collusion is an explicit or implicit agreement to avoid competition with a view to increasing profit.
(11.4)
Comparative static analysis compares an initial equilibrium with a new equilibrium, where the
difference is due to a change in one of the other things that lie behind the demand curve or the
supply curve. (3.4)
Complementary goods: when a price reduction (rise) for a related product increases (reduces) the
demand for a primary product, it is a complement for the primary product. (3.4)
Concentration ratio: N-firm concentration ratio is the sales share of the largest N firms in that
sector of the economy. (11.2)
Conjecture: a belief that one firm forms about the strategic reaction of another competing firm.
(11.4)
Constant returns to scale implies that output increases in direct proportion to an equal propor-
tionate increase in all inputs. (8.6)
Glossary 359
Consumer equilibrium occurs when marginal utility per dollar spent on the last unit of each good
is equal. (6.2)
Consumer optimum occurs where the chosen consumption bundle is a point such that the price
ratio equals the marginal rate of substitution. (6.3)
Consumer price index: the average price level for consumer goods and services. (2.1)
Consumer surplus is the excess of consumer willingness to pay over the market price. (5.2)
Consumption possibility frontier (CPF): the combination of goods that can be consumed as a
result of a given production choice. (1.4)
Consumption possibility frontier defines what an economy can consume after production spe-
cialization and trade. (15.3)
Corporation or company is an organization with a legal identity separate from its owners that
produces and trades. (7.1)
Corrective tax seeks to direct the market towards a more efficient output. (5.5)
Cournot behaviour involves each firm reacting optimally in their choice of output to their com-
petitors’ decisions. (11.5)
Credible threat: one that, after the fact, is still optimal to implement. (11.6)
Cross-price elasticity of demand is the percentage change in the quantity demanded of a product
divided by the percentage change in the price of another. (4.4)
Cross-section data: values for different variables recorded at a point in time. (2.1)
Data: recorded values of variables. (2.1)
Deadweight loss of a tax is the component of consumer and producer surpluses forming a net loss
to the whole economy. (5.4)
Decreasing returns to scale implies that an equal proportionate increase in all inputs leads to a
less than proportionate increase in output. (8.6)
Demand is the quantity of a good or service that buyers wish to purchase at each possible price,
with all other influences on demand remaining unchanged. (3.2)
Demand curve is a graphical expression of the relationship between price and quantity demanded,
with other influences remaining unchanged. (3.3)
360 Glossary
Demand for labour: a derived demand, reflecting the demand for the output of final goods and
services. (12.1)
Demand is elastic if the price elasticity is greater than unity. It is inelastic if the value lies between
unity and 0. It is unit elastic if the value is exactly one. (4.1)
Depreciation is the annual change in the value of a physical asset. (12.4)
Differentiated product is one that differs slightly from other products in the same market. (11.3)
Diminishing marginal rate of substitution reflects a higher marginal value being associated with
smaller quantities of any good consumed. (6.3)
Diminishing marginal utility implies that the addition to total utility from each extra unit of a
good or service consumed is declining. (6.2)
Discrimination implies an earnings differential that is attributable to a trait other than human
capital. (13.6)
Distortion in resource allocation means that production is not at an efficient output. (5.4)
Diversification reduces the total risk of a portfolio by pooling risks across several different assets
whose individual returns behave independently. (7.4)
Dividends are payments made from after-tax profits to company shareholders. (7.1)
Dominant strategy: a player’s best strategy, whatever the strategies adopted by rivals. (11.4)
Dumping is a predatory practice, based on artificial costs aimed at driving out domestic producers.
(15.6)
Duopoly defines a market or sector with just two firms. (11.1)
Dynamic gains: the potential for domestic producers to increase productivity by competing with,
and learning from, foreign producers. (15.4)
Economic (supernormal) profits are those profits above normal profits that induce firms to enter
an industry. Economic profits are based on the opportunity cost of the resources used in production.
(9.4)
Economic efficiency defines a production structure that produces output at least cost. (8.1)
Economic equity is concerned with the distribution of well-being among members of the economy.
(2.3)
Glossary 361
Economic profit: is the difference between revenue and the sum of explicit and implicit costs.
(7.2)
Economies of scope occur if the unit cost of producing particular products is less when combined
with the production of other products than when produced alone. (8.8)
Economy-wide PPF is the set of goods combinations that can be produced in the economy when
all available productive resources are in use. (1.5)
Education premium: the difference in earnings between the more and less highly educated. (13.2)
Efficiency addresses the question of how well the economy’s resources are used and allocated.
(5.1)
Efficient market: maximizes the sum of producer and consumer surpluses. (5.3)
Efficient supply of public goods is where the marginal cost equals the sum of individual marginal
valuations, and each individual consumes the same quantity. (14.1)
Elasticity of supply is defined as the percentage change in quantity supplied divided by the per-
centage change in price. (4.6)
Equilibrium price: equilibrates the market. It is the price at which quantity demanded equals the
quantity supplied. (3.2)
Equity deals with how society’s goods and rewards are, and should be, distributed among its
different members, and how the associated costs should be apportioned. (5.1)
Excess burden of a tax is the component of consumer and producer surpluses forming a net loss
to the whole economy. (5.4)
Excess demand exists when the quantity demanded exceeds quantity supplied at the going price.
(3.2)
Excess supply exists when the quantity supplied exceeds the quantity demanded at the going price.
(3.2)
Exclusive sale: where a retailer is obliged (perhaps illegally) to purchase all wholesale products
from a single supplier only. (14.5)
Explicit costs: are the measured financial costs. (7.2)
Externality is a benefit or cost falling on people other than those involved in the activity’s market.
It can create a difference between private costs or values and social costs or values. (5.5)
362 Glossary
Firm-specific skills raise a worker’s productivity in a particular firm. (13.3)
Fixed costs are costs that are independent of the level of output. (8.4)
Flow is the stream of services an asset provides during a period of time. (12.4)
Full employment output Yc = (number of workers at full employment)×(output per worker). (1.6)
Game: a situation in which contestants plan strategically to maximize their profits, taking account
of rivals’ behaviour. (11.4)
General skills enhance productivity in many jobs or firms. (13.3)
Gini index: a measure of how far the Lorenz curve lies from the line of equality. Its maximum
value is one; its minimum value is zero. (13.7)
Globalization is the tendency for international markets to be ever more integrated. (8.7)
Greenhouse gases that accumulate excessively in the earth’s atmosphere prevent heat from escap-
ing and lead to global warming. (5.7)
Gross investment is the production of new capital goods and the improvement of existing capital
goods. (12.4)
High (low) frequency data series have short (long) intervals between observations. (2.1)
Human capital is the stock of expertise accumulated by a worker that determines future produc-
tivity and earnings. (13.1)
Imperfectly competitive firms face a downward-sloping demand curve, and their output price
reflects the quantity sold. (11.1)
Implicit costs: represent the opportunity cost of the resources used in production. (7.2)
Income elasticity of demand is the percentage change in quantity demanded divided by a per-
centage change in income. (4.5)
Increasing (decreasing) cost industry is one where costs rise (fall) for each firm because of the
scale of industry operation. (9.5)
Increasing returns to scale implies that, when all inputs are increased by a given proportion,
output increases more than proportionately. (8.6)
Index number: value for a variable, or an average of a set of variables, expressed relative to a
given base value. (2.1)
Glossary 363
Indifference curve defines combinations of goods and services that yield the same level of satis-
faction to the consumer. (6.3)
Indifference map is a set of indifference curves, where curves further from the origin denote a
higher level of satisfaction. (6.3)
Industry supply (short run) in perfect competition is the horizontal sum of all firms’ supply
curves. (9.3)
Industry supply in the long run in perfect competition is horizontal at a price corresponding to
the minimum of the representative firm’s long-run ATC curve. (9.5)
Inferior good is one whose demand falls in response to higher incomes. (3.4)
Inferior goods have a negative income elasticity. (4.5)
Inflation (deflation) rate: the annual percentage increase (decrease) in the level of consumer
prices. (2.1)
Intra-firm trade is two-way trade in international products produced within the same firm. (15.4)
Intra-industry trade is two-way international trade in products produced within the same indus-
try. (15.4)
Invention is the discovery of a new product or process through research. (10.7)
Labour force: is that part of the population either employed or seeking employment. (12.2)
Law of demand states that, other things being equal, more of a good is demanded the lower is its
price. (6.2)
Law of diminishing returns: when increments of a variable factor (labour) are added to a fixed
amount of another factor (capital), the marginal product of the variable factor must eventually
decline. (8.3)
Learning by doing can reduce costs. A longer history of production enables firms to accumulate
knowledge and thereby implement more efficient production processes. (8.8)
Limited liability means that the liability of the company is limited to the value of the company’s
assets. (7.1)
Long-run: a period of time that is sufficient to enable all factors of production to be adjusted. (8.2)
Long-run average total cost is the lower envelope of all the short-run ATC curves. (8.6)
364 Glossary
Long-run equilibrium in a competitive industry requires a price equal to the minimum point of a
firm’s ATC. At this point, only normal profits exist, and there is no incentive for firms to enter or
exit. (9.4)
Long-run marginal cost is the increment in cost associated with producing one more unit of
output when all inputs are adjusted in a cost minimizing manner. (8.6)
Longitudinal data follow the same units of observation through time. (2.1)
Lorenz curve describes the cumulative percentage of the income distribution going to different
quantiles of the population. (13.7)
Luxury good or service is one whose income elasticity equals or exceeds unity. (4.5)
Macroeconomics studies the economy as a system in which feedback among sectors determine
national output, employment and prices. (1.1)
Marginal abatement curve reflects the cost to society of reducing the quantity of pollution by
one unit. (5.7)
Marginal cost of production is the cost of producing each additional unit of output. (8.4)
Marginal damage curve reflects the cost to society of an additional unit of pollution. (5.7)
Marginal product of capital is the output produced by one additional unit of capital services, with
all other inputs being held constant. (12.5)
Marginal product of labour is the addition to output produced by each additional worker. It is
also the slope of the total product curve. (8.3)
Marginal rate of substitution is the slope of the indifference curve. It defines the amount of one
good the consumer is willing to sacrifice in order to obtain a given increment of the other, while
maintaining utility unchanged. (6.3)
Marginal revenue is the additional revenue accruing to the firm resulting from the sale of one
more unit of output. (9.3)
Marginal revenue is the change in total revenue due to selling one more unit of the good. (10.2)
Marginal revenue product of labour is the additional revenue generated by hiring one more unit
of labour where the marginal revenue declines. (12.1)
Marginal utility is the addition to total utility created when one more unit of a good or service is
consumed. (6.2)
Glossary 365
Market demand: the horizontal sum of individual demands. (3.8)
Market failure defines outcomes in which the allocation of resources is not efficient. (14.1)
Microeconomics is the study of individual behaviour in the context of scarcity. (1.1)
Minimum efficient scale defines a threshold size of operation such that scale economies are almost
exhausted. (8.6)
Mixed economy: goods and services are supplied both by private suppliers and government. (1.1)
Model is a formalization of theory that facilitates scientific inquiry. (1.2)
Monopolist: is the sole supplier of an industry’s output, and therefore the industry and the firm are
one and the same. (10.1)
Monopolistic competition defines a market with many sellers of products that have similar charac-
teristics. Monopolistically competitive firms can exert only a small influence on the whole market.
(11.1)
Monopolistically competitive equilibrium: in the long run requires the firm’s demand curve to
be tangent to the ATC curve at the output where MR = MC. (11.3)
Monopsonist is the sole buyer of a good or service and faces an upward-sloping supply curve.
(12.1)
Moral hazard may characterize behaviour where the costs of certain activities are not incurred by
those undertaking them. (14.1)
Nash equilibrium: one in which each player chooses the best strategy, given the strategies chosen
by the other player, and there is no incentive for any player to move. (11.4)
Natural monopoly: one where the ATC of producing any output declines with the scale of opera-
tion. (10.1)
Necessity is one whose income elasticity is greater than zero and is less than unity. (4.5)
Net investment is gross investment minus depreciation of the existing capital stock. (12.4)
Non-tariff barriers, such as product content requirements, limits the gains from trade. (15.5)
Normal good is one whose demand increases in response to higher incomes. (3.4)
Normative economics offers recommendations that incorporate value judgments. (2.3)

366 Glossary
Oligopoly defines an industry with a small number of suppliers. (11.1)
On-the-job training improves human capital through work experience. (13.3)
Opportunity cost of a choice is what must be sacrificed when a choice is made. (1.3)
Ordinal utility assumes that individuals can rank commodity bundles in accordance with the level
of satisfaction associated with each bundle. (6.3)
Participation rate: the fraction of the population in the working age group that joins the labour
force. (12.2)
Partnership: a business owned jointly by two or more individuals, who share in the profits and
are jointly responsible for losses. (7.1)
Patent laws grant inventors a legal monopoly on use for a fixed period of time. (10.7)
Payoff matrix: defines the rewards to each player resulting from particular choices. (11.4)
Percentage change= [(change in values)/(original value)] × 100. (2.1)
Perfect competition: an industry in which many suppliers, producing an identical product, face
many buyers, and no one participant can influence the market. (9.1)
Physical capital is the stock of produced goods that are inputs to the production of other goods
and services. (12.4)
Portfolio: a combination of assets that is designed to secure an income from investing and to
reduce risk. (7.4)
Positive economics studies objective or scientific explanations of how the economy functions.
(2.3)
Predatory pricing is a practice that is aimed at driving out competition by artificially reducing the
price of one product sold by a supplier. (14.5)
Present value of a stream of future earnings: the sum of each year’s earnings divided by one
plus the interest rate raised to the appropriate power. (12.4)
Price controls are government rules or laws that inhibit the formation of market-determined prices.
(3.7)
Price discrimination involves charging different prices to different consumers in order to increase
profit. (10.5)
Glossary 367
Price elasticity of demand is measured as the percentage change in quantity demanded, divided
by the percentage change in price. (4.1)
Principal or owner: delegates decisions to an agent, or manager. (7.2)
Principal-agent problem: arises when the principal cannot easily monitor the actions of the agent,
who therefore may not act in the best interests of the principal. (7.2)
Principle of comparative advantage states that even if one country has an absolute advantage in
producing both goods, gains to specialization and trade still materialize, provided the opportunity
cost of producing the goods differs between economies. (15.3)
Process innovation refers to new or better production or supply. (10.7)
Product innovation refers to new or better products or services. (10.7)
Production function: a technological relationship that specifies how much output can be produced
with specific amounts of inputs. (8.1)
Production possibility frontier (PPF) defines the combination of goods that can be produced
using all of the resources available. (1.4)
Productivity of labour is the output of goods and services per worker. (1.6)
Profit maximization is the goal of competitive suppliers – they seek to maximize the difference
between revenues and costs. (9.1)
Public goods are non-rivalrous, in that they can be consumed simultaneously by more than one
individual; additionally they may have a non-excludability characteristic. (14.1)
Quantity demanded defines the amount purchased at a particular price. (3.2)
Quantity supplied refers to the amount supplied at a particular price. (3.2)
Quota is a quantitative limit on an imported product. (15.5)
Quotas are physical restrictions on output. (3.7)
Reaction functions define the optimal choice of output conditional upon a rival’s output choice.
(11.5)
Real price: the actual price adjusted by the general (consumer) price level in the economy. (2.1)
Real return on corporate stock: the sum of dividend plus capital gain, adjusted for inflation.
(7.1)
368 Glossary
Real return: the nominal return minus the rate of inflation. (7.1)
Recession: when output falls below the economy’s capacity output. (1.6)
Refusal to deal: an illegal practice where a supplier refuses to sell to a purchaser. (14.5)
Regression line: representation of the average relationship between two variables in a scatter
diagram. (2.2)
Rent is the excess remuneration an individual currently receives above the next best alternative.
This alternative is the reservation wage. (12.3)
Rent seeking is an activity that uses productive resources to redistribute rather than create output
and value. (10.7)
Rental rate: the cost of using capital services. (12.4)
Repeated cross-section data: cross-section data recorded at regular or irregular intervals. (2.1)
Required rental covers the sum of maintenance, depreciation and interest costs. (12.5)
Resale price maintenance is an illegal practice wherein a producer requires sellers to maintain a
specified price. (14.5)
Retained earnings are the profits retained by a company for reinvestment and not distributed as
dividends. (7.1)
Revenue burden is the amount of tax revenue raised by a tax. (5.4)
Risk: the risk associated with an investment can be measured by the dispersion in possible out-
comes. A greater dispersion in outcomes implies more risk. (7.4)
Risk pooling: a means of reducing risk and increasing utility by aggregating or pooling multiple
independent risks. (7.4)
Screening is the process of obtaining information by observing differences in behaviour. (13.4)
Shareholders invest in corporations and therefore are the owners. They have limited liability
personally if the firm incurs losses. (7.1)
Sharing economy: involves enterprises that are internet based, and that use production resources
that have use outside of the marketplace. (14.5)
Short run: a period during which at least one factor of production is fixed. If capital is fixed, then
more output is produced by using additional labour. (8.2)
Glossary 369
Short-run equilibrium in perfect competition occurs when each firm maximizes profit by produc-
ing a quantity where P = MC. (9.3)
Short-run supply curve for perfect competitor: the portion of the MC curve above the minimum
of the AVC. (9.3)
Short side of the market determines outcomes at prices other than the equilibrium. (3.2)
Shut-down price corresponds to the minimum value of the AVC curve. (9.3)
Signalling is the decision to undertake an action in order to reveal information. (13.4)
Sole proprietor is the single owner of a business and is responsible for all profits and losses. (7.1)
Spending power of a federal government arises when the federal government can influence lower
level governments due to its financial rather than constitutional power. (14.2)
Stock is the quantity of an asset at a point in time. (12.4)
Stock option: an option to buy the stock of the company at a future date for a fixed, predetermined
price. (7.2)
Strategy: a game plan describing how a player acts, or moves, in each possible situation. (11.4)
Substitute goods: when a price reduction (rise) for a related product reduces (increases) the de-
mand for a primary product, it is a substitute for the primary product. (3.4)
Sunk cost is a fixed cost that has already been incurred and cannot be recovered, even by producing
a zero output. (8.5)
Supplier or producer surplus is the excess of market price over the reservation price of the
supplier. (5.2)
Supply is the quantity of a good or service that sellers are willing to sell at each possible price,
with all other influences on supply remaining unchanged. (3.2)
Supply curve is a graphical expression of the relationship between price and quantity supplied,
with other influences remaining unchanged. (3.3)
Tariff is a tax on an imported product that is designed to limit trade in addition to generating tax
revenue. It is a barrier to trade. (15.5)
Tax incidence describes how the burden of a tax is shared between buyer and seller. (4.7)
Tax wedge is the difference between the consumer and producer prices. (5.4)
370 Glossary
Technological change represents innovation that can reduce the cost of production or bring new
products on line. (8.7)
Technological efficiency means that the maximum output is produced with the given set of inputs.
(8.1)
Terms of trade define the rate at which goods trade internationally. (15.3)
Theory is a logical view of how things work, and is frequently formulated on the basis of obser-
vation. (1.2)
Tied sale: one where the purchaser must agree to purchase a bundle of goods from the one supplier.
(14.5)
Time series data: a set of measurements made sequentially at different points in time. (2.1)
Total cost is the sum of fixed cost and variable cost. (8.4)
Total factor productivity: how efficiently the factors of production are combined. (15.4)
Total product is the relationship between total output produced and the number of workers em-
ployed, for a given amount of capital. (8.3)
Total utility is a measure of the total satisfaction derived from consuming a given amount of goods
and services. (6.2)
Tradable permits are a market-based system aimed at reducing GHGs. (5.7)
Trade subsidy to a domestic manufacturer reduces the domestic cost and limits imports. (15.5)
Transfer earnings are the amount that an individual can earn in the next highest paying alternative
job. (12.3)
Two-part tariff: involves an access fee and a per unit of quantity fee. (14.5)
Unemployment rate: the fraction of the labour force actively seeking employment that is not
employed. (12.2)
Value of the marginal product is the marginal product multiplied by the price of the good pro-
duced. (12.1)
Value of the marginal product of capital is the marginal product of capital multiplied by the
price of the output it produces. (12.5)
Variable costs are related to the output produced. (8.4)

Glossary 371
Variables: measures that can take on different sizes. (2.1)
Very long run: a period sufficiently long for new technology to develop. (8.2)
Welfare economics assesses how well the economy allocates its scarce resources in accordance
with the goals of efficiency and equity. (5.1)
Solutions To Exercises
C HAPTER 1 S OLUTIONS
Exercise 1.1
(a) If all 100 workers make cakes their output is 100 × 4 = 400.
(b) If all workers make shirts their output is 100 × 3 = 300.
(c) The diagram shows the PPF for this economy.
(d) As illustrated in the diagram.
Cakes
400
unattainable
inefficient
PPF
Shirts
300
Exercise 1.2
(a) The PPF is curved outwards with intercepts of 1000 on the Thinkpod axis and 6000 on the
iPad axis. Each point on the PPF shows one combination of outputs.
(b) Different.
(c) 400 X .
(d) The new PPF in the diagram has the same Thinkpod intercept, 1000, but a new iPad intercept
of 7200.
373
374 Chapter 1 Solutions
Thinkpods
1000
600
4000
iPads
6000 7200
Exercise 1.3
By examining the opportunity cost in the region where the combinations are defined, and by as-
suming a linear trade-off between each set of combinations, it can be seen that the first combination
in the table is feasible, but not the second combination.
Exercise 1.4
(a) $50.
(b) $60.
(c) See diagram.
(d) See diagram.
(e) The person with the lower wage.
$ Inc
$720
$600
Leisure
12
Exercise 1.5
(a) Louis has an advantage in cutting the grass while Carrie Anne should wash cars.
(b) If they each work a twelve-hour day, between them they can cut 12 lawns and wash 24 cars.
Exercise 1.6
(a) Carrie Anne’s lawn intercept is now 12 rather than 8.

(b) Yes, specialization still matters because C.A. is more efficient at cars.
(c) The new coordinates will be 39 on the vertical axis, 24 on the horizontal axis and the kink
point is the same.
Exercise 1.7
(a) 220 cakes requires 55 workers, the remaining 45 workers can produce 135 shirts. Hence this
combination lies inside the PPF described in Exercise 1.1.
(b) 98 workers.
(c) 2%.
Exercise 2.1
These variables are positively related.
620
National Income
600
580
560
540
1450
1500
1550
1600
1650
1700
1750
Imports
Exercise 2.2
For (b) the answer is 30%, for (c) the answer is 4.0%, and for (d) the answers are 3.5% and -2.0%.
Year 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Index 100.0 105.0 109.0 115.0 120.0 120.0 127.0 130.0 139.0 142.0
Exercise 2.3
The scatter diagram plots observed combinations of income and consumption as follows. For parts
(c) and (d): the variables are positively related and the causation runs from income to consumption.
600
500
Consumption
400
300
200
100
0
460
480
500
520
540
560
580
Income
Exercise 2.4
The percentage changes in income are:
Pct Inc 1.3 2.7 2.0 4.0 2.7 2.0 3.1

Pct Con 3.0 1.6 3.7 3.8 4.1 4.1 3.4
Exercise 2.5
The relationship given by the equation Y = 10 + 2X when plotted has an intercept on the vertical
(Y ) axis of 10 and the slope of the line is 2. The maximum value of Y (where X is 12) is 34.
Y
Y = 10 + 2X
34
22
10
6 12
X
X 0 1 2 3 4 5 6 7 8 9 10 11 12
Y 10 12 14 16 18 20 22 24 26 28 30 32 34
Exercise 2.6
100
80
60
Y
40
20
0
10
12
0
(a) The relationship is negative.

(b) The relationship is non-linear.
Exercise 3.1
(a) The diagram shows the supply and demand curves from the data in the table. These curves
intersect at the equilibrium price $32 and the equilibrium quantity 7.
(b) Excess demand is 6 and excess supply is 3.
(c) With excess demand the price is bid up, with excess supply the price is pushed down.
(d) Equate supply P to demand: 18 + 2Q = 60 − 4Q, implying 6Q = 42, which is Q = 7. Hence
P = 32.
Price
Supply
$32
$24
Demand
Quantity
3 7 9 15
Exercise 3.2
(a) Demand curve facing Air Canada shifts left and down. The price of the substitute Via Rail
has fallen and reduced the quantity of air transport services demanded at any price.
(b) Demand curve facing Air Canada shifts left and down. The substitute car travel has improved
in quality and perhaps declined in cost.
(c) Demand curve facing Air Canada shifts left and down. A new budget air carrier is another
substitute for Air Canada that will divide the market for air transport.
Exercise 3.3
The market diagrams are drawn on the assumption that each product can be purchased for a given
price, the supply curve in each market segment is horizontal. A downward sloping demand should
characterize each market. If the cigarette market is ‘quashed’ the demand in the market for chewing
tobacco, a substitute, should shift outward, leading to higher consumption at the same price.
P
D1 D
Pcig S
Q
Q1 Q0
Cigarettes
P
D1
Ptob S
Q
Q0 Q1
Chewing Tobacco
Exercise 3.4
(a) The diagram shows that equilibrium quantity is 240, equilibrium price is $130, which are
the values obtained from equating supply and demand.
(b) At a price of $120 the quantity demanded is 300 and the quantity supplied 210. Excess
demand is therefore 90.
170
130
120
50
Q
210 240 300
Exercise 3.5
(a) At a price of $140 quantity demanded is 180 and quantity supplied is 270; excess supply is
therefore 90.
(b) Total quotas of 180 will maintain a price of $140. This is obtained by substituting the price
of $140 into the demand curve and solving for Q.
Exercise 3.6
It must buy 90 units at a cost of $140 each. Hence it incurs a loss on each unit of $60, making for
a total loss of $5,400.
Exercise 3.7
(a) The quantity axis intercepts are 84 and 126.

(b) The quantities demanded are 160, 110 and 60 respectively, on the market demand curve in
the diagram. These values are obtained by solving the quantity demanded in each demand
equation for a given price and summing the quantities.
(c) The equation for the market demand curve is: Q = 210 − 5P.
P
42
Q
60 84 110126 160 210
Exercise 3.8
P
42
36
Dmarket
Q
84 108 192
Exercise 3.9
(a) The demand curve is plotted below.

(b) The supply function is horizontal as plotted.
(c) Equilibrium quantity traded at P = 2 is Q = 225.
2 Supply
Demand
Q
225 625
Exercise 3.10
(a) See the diagram below.

(b) The equilibrium admission price is P = $21, T R = $630.
(c) The equilibrium price would now become $18 and T R = $648. Yes.
(d) The answer is no, because total revenue falls.
Price
S S′
36
21
18
Seats
30 36 72
Exercise 3.11
Wages are a cost of bringing lettuce to market. In the market diagram the supply curve for lettuce
shifts upwards to reflect the increased costs. If demand is unchanged the price of lettuce rises from
P0 to P1 and the quantity demanded falls from Q0 to Q1 .
P
S1
S0
P1
P0 Wage
increase
raises costs
Q
Q1 Q0
Exercise 4.1
(a) The intercepts for this straight line demand curve are P = $14, Q = 1400.
(b) Total revenue is this product of price times quantity. Compute it!
(c) At P = $7, total revenue is $4,900.
(d) Elasticities, in descending order, are 0.22, 0.33, 0.47, 0.65, 0.87, 1.15.
(e) Elasticity becomes greater than one in magnitude at one point where total revenue is maxi-
mized.
14
ε > 1 at P > $7
ε = 1 at the mid-point of
the demand curve: P = $7.
Q
1400
Exercise 4.2
(a) The supply curve is vertical at a quantity of 100.

(b) We are told −0.5 = %∆Q/%∆P. The percentage change of quantity is −10/95; therefore
the percentage change in price must be: %∆P = −(10/95)/ − 0.5 = 20/95 = 21%. The new
price is therefore 0.4 × 1.21 = 0.48.
P S = 90 S = 100
0.4
Exercise 4.3
(a) Since the price is fixed the supply curve is horizontal. See figure below.
(b) You cannot estimate a demand elasticity value since there has been no price change.
(c) Here the (adjoining) horizontal supply curve shifts upwards by 60%. If enrolment has in-
creased the demand curve must also have shifted upwards. Draw an additional supply curve
representing a 60% upward shift, and find an intersection between the new demand and new
supply such that the percentage increase in quantity is 15% (this diagram is not included
here).
%∆Q = 20%
Exercise 4.4
(a) The demand curve is nonlinear.

(b) Total revenue is price times quantity.
(c) Elasticity values are 0.71, 0.78, and 0.82 respectively.
Price of Movies
0
100
150
200
250
50
0
Quantity Demanded
Exercise 4.5
(a) There has been a 20% increase in price. Feeding this into the elasticity formula yields
−0.6 = %∆Q/20%. Hence the percentage change (reduction) in quantity is 12%.
(b) Following the same reasoning as in part (a) the result is 24%.
(c) In the short run revenue rises since demand is inelastic (less than one in absolute value); in
the long run it falls since demand is elastic (greater than one in absolute value).
Exercise 4.6
(a) It is elastic for magazines and inelastic for CDs and Cappuccinos.
(b) A reduction in magazines purchased and an increase in cappuccinos purchased. Magazines
are complements and cappuccinos are substitutes for CDs.
(c) The demand curve for magazines shifts down in response to an increase in the price of CDs
and it increases in response to an increase in the price of cappuccinos.
Exercise 4.7
(a) Reduce the price, because the elasticity is greater than one.
(b) Yes, it would reduce train ridership because the positive cross-price elasticity indicates that
these goods are substitutes.
Exercise 4.8
(a) Plot the scatter.

(b) The scatter is a positively sloping group of points indicating a positive relationship.
(c) The elasticities estimated at mid values are 1.0, 0.64, 0.47, 0.52, 0.29 and 0.32. For ex-
ample: the first pair of points yields a %∆P = 5/12.5 and %∆Q = 8, 000/20, 000. Hence,
%∆Q/%∆P = (8, 000/20, 000)/(5/12.5) = 1.0.
(d) They are normal goods because the income elasticity is positive.
Exercise 4.9
(a) The price intercept for the demand curve is 48 and the quantity intercept is 240. The sup-
ply curve goes through the origin with a slope of 1. The equilibrium price is $40 and the
equilibrium quantity is 40.
(b) The supply curve shifts upwards everywhere by $12.
(c) The price will increase to $42 and the quantity declines to 30.
(d) The curve still goes through the origin but with a slope of 1.3 rather than 1.0 (not illustrated
in the figure).
(e) The equilibrium quantity is Q = 32; corresponding price is P = 32 × 1.3 = 41.6.
P New S curve has shifted

upwards by $12 (part (b))
48
40
Q
240
Exercise 4.10
(a) The demand curve has a price intercept of 100 and a quantity intercept of 50. The supply
curve is horizontal at a price of $30. The equilibrium quantity is 35 units at this price.
(b) The new, tax-inclusive, supply curve is horizontal at P = $40 (not illustrated in the figure).
The equilibrium price is $40 and the equilibrium quantity becomes 30. With 30 units sold,
each generating a tax of $10, total tax revenue is $300.
(c) Since the equilibrium is on the lower half of a linear demand curve the demand is inelastic.
100
P = 30
Q
35 50
Exercise 4.11
(a) The supply and demand curves are illustrated below.

(b) Solving the demand equations for Q = 20 yields prices of $12 and $15 respectively.
(c) The consumer bears the entire tax burden.
P Q = 20
P = 5 + 0.5Q
P = 2 + 0.5Q
15
12
Q
Exercise 5.1
(a) The step functions are similar to those in Figure 5.1. In ascending order, Margaret is the first
supplier, Liam the second, etc. You must also order the demanders in descending order.
(b) Two: Margaret and Liam will supply, while Jones and Lafleur will purchase. The third
highest demander (Murray) is willing to pay $6, while the third supplier is willing to supply
only if the price is $9. Hence there is no third unit supplied.
(c) The equilibrium price will lie in the range $7.0-$7.5. So let us say it is $7. The consumer
surplus of each buyer is therefore $1 and $0.5. The supplier surpluses are zero and $2.
(d) Two driveways will still be cleared. The highest value buyers are now willing to pay $12
and $8. The third highest value buyer is willing to pay $7.0. But on the supply side the third
supplier still supplies only if he gets $9. Therefore two units will be supplied. If the price
remains at $7 (it could fall in the range between $7 and $8) the consumer surpluses are now
$5 and $1, and the supplier surpluses remain the same.
Exercise 5.2
(a) The supply curve is horizontal at a price of $10. The demand curve price intercept is $34
and the quantity intercept is 34. The equilibrium quantity is 24.
(b) The new supply curve is P = 12, yielding an equilibrium Q = 22.
(c) Tax revenue is $44: each of the 22 units sold yields $2.
(d) The DWL is $2.
34
P = 10
Q
24 34
Exercise 5.3
(a) The supply curve goes through the origin and the demand curve is horizontal at W = $16 –
see diagram below.
(b) The equilibrium amount of labour supplied is 20 units. The supplier surplus is the area above
the supply curve below the equilibrium price= $160.
(c) At a net wage of $12, labour supplied falls to 15. The downward shift in the wage reduces
the quantity supplied. The new supplier surplus is the triangular area bounded by W = 12
and L = 15. Its value is therefore $90.
Wage W = 0.8L
E
W = 16
Supplier’s
surplus area
20
L
Exercise 5.4
(a) The demand curve shifts inwards.

(b) Yes, because consumers previously did not have full information about the product.
Exercise 5.5
(a) Yes.
(b) Yes, because the congestion effect is not incorporated into the price of driving.
Exercise 5.6
(a) The free market equilibrium is obtained by equating demand and private-cost supply curves:
Q = 10, P = $7.
(b) The true supply is above the private supply. The social optimum involves a lower output and
higher price.
S
12
7 D
2
Q
10 24
Exercise 5.7
(a) The supply curve is horizontal at P = $1. The demand curve has a price intercept of 5 and a
quantity intercept of 1000. The equilibrium quantity is 800.
(b) The socially optimal quantity is obtained by recognizing that the social cost is $1.25 rather
than $1.0. The supply curve that includes social costs is now horizontal at P = $1.25.
(c) Q∗ = 750.
Exercise 5.8
12 D
60
L
(a) The demand curve is horizontal at P = $12. The supply curve slopes upwards with a price
intercept of $6. Equilibrium is L = 60.
(b) Surplus is the area beneath the demand curve above the supply curve= $180.
Exercise 5.9

(b) The market solution is obtained by equating the market demand and supply. This yields
Q = 16 and P = $20.
(c) The socially optimal amount takes account of the fact that there are positive externalities.
The demand curve that reflects these externalities is above the private demand curve. Hence
the socially optimal equilibrium is at a greater output Q = 32.
36
S
D′
Q
16 32 36
Exercise 6.1
Since the additional utility per dollar spent on another unit of either activity is the same (1.2 units),
he should be indifferent as to where he spends it. However, if he gets an income increase that
is sufficient to cover the purchase of one whole unit of the goods then snowboarding yields the
highest MU per dollar spent.
Exercise 6.2
The utility and marginal utility curves are given below.

6
Utility
Marginal Utility
U
2
10
15
20
25
5
Exercise 6.3

(b) Because the MU increases with each unit consumed.
80
60
U
40
20
0
0
Exercise 6.4

(b) The MU is constant, rather than diminishing.
15
10
U 5
0
0
8
X
Exercise 6.5

(b) X = 3.
(c) X = 6.
10
5
U
−5
0
Exercise 6.6

(b) The slope is −8/24 = −1/3. Opportunity cost of 1 cappuccino is 3 ‘tunes’.
(c) Yes, yes, yes.
(d) The first two lie inside, the third lies on the budget line.
Cappuccinos
8
Non-feasible region
Feasible region
Music
24
Exercise 6.7
(a) Let G be the initial intercept on the gasoline axis, then 1/2G is the new intercept.
(b) A vertical line at a point less than 1/2G reduces the feasible set to the area bounded by the
new budget constraint (dashed line) and the vertical line GQ.
Other
Gas ration
Budget constraint with

ration is dashed line
Gas
G
Exercise 6.8
They are not strictly convex to the origin, and so they do not display a diminishing marginal rate
of substitution.
Exercise 6.9
See figure below.
Income consumption curve
Exercise 6.10
See the figure below. Part (b) will see the rotation point stay at the X intercept.
Price consumption curve for X
Exercise 6.11
With movies on the Y axis and public transport on the X , the higher income equilibrium will lie to
the north-west of the lower income equilibrium.
Movies
At higher income level less

public transport is purchased
Initial equilibrium
Public
transport
Exercise 7.1
(a) Accounting profit is $15,000 (= $55, 000 − $40, 000).

(b) Economic costs include opportunity cost of the investment ($7,000) plus the additional earn-
ings of $10,000 (= $50, 000 − $40, 000). These additional costs of $17,000 mean that eco-
nomic profits are negative.
(c) No.
(d) 5%
Exercise 7.2
If there is no medical exam then it is probable that less healthy individuals will avail of it. Knowing
this, the firm should choose its benefit/payout structure to reflect a high-cost clientele. It will have
lower payouts and/or higher premiums. Therefore a healthy individual would likely not obtain
favourable insurance terms.
Exercise 7.3
(a) Spread.
(b) Pooled.
(c) Spread.
(d) Spread and pooling.
Exercise 7.4
(a) $700 (= $350, 000/500)

(b) She is averse to risk.
Exercise 7.5

(b) See the diagram below.
(c) 2, 3, 4.
√ √
(d) 3 units (= average of 4 + 16).
√
(e) (= 10)
(f) This is because of diminishing marginal utility: the loss in utility in going from $10 to $4
exceeds the gain in utility from $10 to $16.
4
U
0
10
15
20
25
0
Exercise 7.6

(c) 2, 4.5, 8.
(d) 5 (= average of 2 + 8).
(e) 5
(f) In this case the MU of money is constant. Each increment in income yields the same addi-
tional utility. Hence the utility loss of -$6 equals the utility gain of +$6.
10
U
5
10
15
20
25
0
5
Y
Exercise 8.1
(a) The MP is the difference in output at different labour levels: 5, 2.07, 1.59, 1.34, 1.18,. . .
(b) See the figure below.
(c) Note that total output increases at a diminishing rate – the MP is declining.
16
14
12
10
Quantity
0
10
0
Labour
Exercise 8.2
For each level of labour used, its AP is: 1.0, 3.0, 4.0, 5.0, 6.0, 7.0, 7.57, 7.5, 7.33, 7.0. and the MP
is: 1, 5, 6, 8, 10, 12, 11, 7, 6, 4. The AP and MP are graphed below. If the MP cuts the AP at the
latter’s maximum, your graph is likely correct.
80
60
Quantity
40
20
10
0
8
Labour
AP
MP
10
Product
0
10
0
Labour
Exercise 8.3
(a) Fixed cost is $12.

(b) See below.
(c) See below.
Q TC AFC AVC ATC MC

0 12
1 27 12.00 15.00 27.00 15
2 40 6.00 14.00 20.00 13
3 51 4.00 13.00 17.00 11
4 61 3.00 12.25 15.25 10
5 70 2.40 11.60 14.00 9
6 80 2.00 11.33 13.33 10
7 91 1.71 11.29 13.00 11
8 104 1.50 11.50 13.00 13
9 120 1.33 12.00 13.33 16
(d) See below.
30
AFC
25 AVC
ATC
MC
20
15
10
0
10
0
Labour
Exercise 8.4
(a) The costs are given in the table below.

(b) Firm A experiences decreasing returns to scale at high outputs, whereas B does not.
Q TCA LACA TCB LACB

1 40 40.00 30.00 30.00
2 52 26.00 40.00 20.00
3 65 21.67 50.00 16.67
4 80 20.00 60.00 15.00
5 97 19.40 70.00 14.00
6 119 19.83 80.00 13.33
7 144 20.57 90.00 12.86
LACA
40 LACB
30
Cost
20
10
0
0
Quantity
Exercise 8.5
MC curve data are given in the table below. Firm B has constant marginal costs in the LR; hence
never encounters decreasing returns to scale. Firm A’s LR MC intersects its LR ATC at an output
between 5 and 6 units, where the ATC is at a minimum. Firm B’s MC lies everywhere below its
ATC.
Output 1 2 3 4 5 6 7
MC Firm A 40 12 13 15 17 22 25
MC Firm B 30 10 10 10 10 10 10
Exercise 8.6
(a) See graphic below.

(b) Decreasing returns to scale.
(c) As q becomes infinitely large the second term tends to zero, hence ATC tends to $4.
(d) LMC = 4.
60
50
40
LR ATC
30
20
10
0
10
12
14
16
18
20
0
Quantity
Exercise 9.1
(a) The MC is $32.

(b) Her break-even level of output is 25 units.
(c) No, because she can cover her variable costs. TVC = $320; T R = $360.
Exercise 9.2
For total revenue to equal total cost it must be the case that 130 ×Q = 200, 000 +80 ×Q. Therefore
Q = 4, 000.
Exercise 9.3
(a) The MC is horizontal at $80.

(b) See diagram below.
(c) See diagram below.
(d) The MC would have to increase at some point.
300
AVC and MC
Average fixed cost
250
Average total cost
200
Price
150
100
50
0
1000
2000
3000
4000
5000
6000
Quantity
Exercise 9.4
The market supply curve goes through the origin with a slope of 2/3. This follows from the fact
that we can write the supply curves as qA = P and qB = 0.5P. Hence Q = qA + qB = 1.5P; or
P = (2/3)Q.
25
PA
PB
20 Market supply
15
$
10
10
0
8
Quantity
Exercise 9.5
Since the costs per unit are declining with output, they are producing on the downward-sloping
segment of the LATC. To see this we need just calculate ATC at each output.
Exercise 9.6
(a) See the table.

(b) See the figure below.
(c) Q = 7. At this output MC = MR.
(d) Price is fixed.
Q 0 1 2 3 4 5 6 7 8 9 10
TC 10 18 24 31 39 48 58 69 82 100 120
TR 0 11 22 33 44 55 66 77 88 99 110
Profit −10.00 −7.00 −2.00 2.00 5.00 7.00 8.00 8.00 6.00 −1.00 −10.00
MR 11.00 11.00 11.00 11.00 11.00 11.00 11.00 11.00 11.00 11.00
MC 8.00 6.00 7.00 8.00 9.00 10.00 11.00 13.00 18.00 20.00
AFC 10.00 5.00 3.33 2.50 2.00 1.67 1.43 1.25 1.11 1.00
AVC 8.00 7.00 7.00 7.25 7.60 8.00 8.43 9.00 10.00 11.00
ATC 18.00 12.00 10.33 9.75 9.60 9.67 9.86 10.25 11.11 12.00
20
AFC
AVC
15 ATC
10
$
10
12
0
8
Quantity
Exercise 9.7
(a) The equilibrium price is $40 and the equilibrium quantity is 6,000. The price intercept for
the demand equation is 50, the quantity intercept 30,000. The price intercept for the supply
equation is 10 and the quantity intercept -2,000.
(b) With a perfectly competitive structure, this new firm cannot influence the price. Therefore it
maximizes profit by setting P = MC. That is 40 = 10 + 0.5q. Solving this equation yields a
quantity value q = 60.
Exercise 9.8
(a) See the table below.

(c) The break-even prices correspond to the minimum of each ATC curve: $30 and $25.
(d) The price in the market will be forced down to the level at which the most efficient producers
can supply the market. Consequently the producer with the higher fixed cost will either have
to adopt the technology of the lower-cost producer or exit the industry.
Q ATC1 ATC2 MC
5 91.25 56.25 12.5
10 52.50 35.00 15
15 40.42 28.75 17.5
20 35.00 26.25 20
25 32.25 25.25 22.5
30 30.83 25.00 25
35 30.18 25.18 27.5
40 30.00 25.63 30
45 30.14 26.25 32.5
50 30.50 27.00 35
100
ATC1
ATC2
80 MC
60
$
40
20
0
10
15
20
25
30
35
40
45
50
55
0
Quantity
Exercise 10.1
This is a standard diagram for the monopolist. See the figure below. Equating MC = MR yields
Q = 18, P = $64.
Price
100
MC = 10 + Q
MR = 100 − 4Q Demand: P = 100 − 2Q
10
Quantity
25 50
Exercise 10.2
(a) See below.

(b) Total revenue is a maximum where MR becomes zero. This is at P = $36 and Q = 36.
(c) The quantity Q = 36 sells at a price P = $36, from the demand curve. Hence total revenue
is $36 × 36 = $1, 296.
Price
72
MR = 72 − 2Q Demand: P = 72 − Q
12 MC = 12
Quantity
36 72
Exercise 10.3
(a) Where demand equals MC, we obtain 72 − Q = 12. Therefore Q = 60.

(b) From the demand curve, if Q = 60 then P = $12.
(c) The efficiency gain in going from a profit maximizing monopoly (Q = 30) to perfect compe-
tition (Q = 60) is given by the area under the demand curve and above the MC curve between
these output levels. This is 1/2 × 30 × 30 = $450.
Exercise 10.4
The buyers’ reservation prices are given in row P. The cost of producing each unit is given in row
MC. The profit on the first unit is therefore $(14 − 2) = $12; on the second unit is $(12 − 3) = $9,
etc. On the fifth unit the additional profit is zero. Therefore, four units should be produced and
sold. Total profit is $12 + $9 + $6 + $3 = $30.
Exercise 10.5
(a) See figure below. The profit maximizing outcome is Q = 24 and P = $48 – obtained from
MC = MR.
(b) With perfect price discrimination the monopolist’s revenue is the area under the demand
curve. He should continue to produce and sell as long as the demand price is greater than
MC. Where the demand price equals MC profit is maximized. This occurs at P = $24,
Q = 48.
(c) Profit is T R − TC at Q = 24. This is $576. In (b) the profit is the area under the demand
curve up to the output Q = 48 minus the area under the MC curve up to this same output.
This is $1152.
Price
72
24 MC = 24
MR = 72 − 2Q Demand: P = 72 − Q
Quantity
36 72
Exercise 10.6
(a) Profit maximizing output is where MC = MR in each market. The MRs are MRA = 20 −
(1/2)QA, MRB = 14 − (1/2)QB . Equating each of these in turn to MC = 4 yields QA = 32
and QB = 20. These outputs can be sold at a price obtained from their demand curves:
PA = $12 and PB = $9. This is illustrated in the table below.
(b) Total profit is the sum of profit in each market: (PA × QA − TCA ) + (PB × QB − TCB ) =
$256 + $100 = $356.
Q PA PB MC MRA MRB
1 19.75 13.75 4 19.5 13.5
4 19 13 4 18 12
8 18 12 4 16 10
12 17 11 4 14 8
16 16 10 4 12 6
20 15 9 4 10 4
24 14 8 4 8 2
28 13 7 4 6 0
32 12 6 4 4 -2
36 11 5 4 2 -4
40 10 4 4 0 -6
44 9 3 4 -2 -8
48 8 2 4 -4 -10
52 7 1 4 -6 -12
56 6 0 4 -8 -14
60 5 -1 4 -10 -16
64 4 -2 4 -12 -18
68 3 -3 4 -14 -20
72 2 -4 4 -16 -22
76 1 -5 4 -18 -24
Exercise 10.7
(a) The diagram here is equivalent to the one in Figure 10.11 in the text. The first segment, up
to an output of 40 units, has a price of $60; the second, from an output of 40 to 110, has a
price of $40.
(b) The MC curve runs along the horizontal axis – after the fixed cost is incurred, the MC is
zero. The demand curve is the MR curve here, composed of the two horizontal segments.
(c) A price of $60 can be charged to 40 buyers, and a price of $40 charged to 70 buyers. Hence
T R = $5, 200. Since TC = $3, 500, profit is $1,700.

(d) Yes; 110 buyers at $40 each yields a T R = $4, 400. Subtract the TC to yield a profit of $900.
60
40
20
100
120
20
40
60
80
0
Exercise 10.8
(a) Setting MC = MR yields Q = 12 and from the demand curve, P = $40. See the figure below.
(b) Where MC equals demand the output is Q = 24. In moving from the output level Q = 24
to Q = 12, the DWL is the area bounded by the demand curve and the MC between these
output levels: 1/2 × 12 × 24 = $144.
Price
64
16 MC = 16
MR = 64 − 4Q Demand: P = 64 − 2Q
Quantity
16 32
Exercise 11.1
The three-firm ratios are 0.14, 0.49, 0.80, 0.94. The four-firm ratios are 0.15, 0.54, 0.82, 0.95.
Exercise 11.2
(a) See graph below.

(b) Equating MC to MR yields Q = 36 and therefore, from the demand curve, P = $30 when
Q = 30.
(c) T R is $1,080, total cost is $432 and therefore profit is $648.
(d) Profits plus freedom of entry will see new firms take some of this firm’s market share, and
therefore reduce profit.
Price
48
MR = 48 − Q Demand: P = 48 − 1/2Q
12 MC = 12
Quantity
48 96
Exercise 11.3
(a) The diagram here is similar to the one above.

(b) Acting as a monopolist they would set MR = MC, hence Q = 90, P = $70.
(c) Combined profit is $90 × (70 − 40) = $2, 700. Individual profit is half of this amount.
Exercise 11.4
(a) Yes. If A confesses then B’s best strategy is also to confess. If A denies, B’s best strategy is
also to confess. Hence, either way B’s best choice is to confess – this is a dominant strategy.
The same reasoning applies to A.

(b) The Nash Equilibrium is that they both confess.
(c) Yes.
(d) If the crooks could communicate with each other they could cooperate and agree to deny.
This would be better for each.
Exercise 11.5
(a) Each firm has a ‘high output’ dominant strategy, since their profit is greater here regardless
of the output chosen by the other firm.
(b) From (a) it follows that high/high is the Nash Equilibrium.
(c) Since low/low yields more profit for each firm, a cartel is an attractive possibility. But it may
not be sustainable, given that each player has the incentive to renege on the cartel agreement.
Exercise 11.6
(a) While Ronnie can threaten to lower its price if Flash enters the market it would not be
profitable for Ronnie to do that because a higher price, even with Flash in the market, yields
a superior profit to Ronnie. Hence Flash should enter.
(b) The issue here is that the threat to lower price is not credible.
Exercise 11.7
(a) Equating price to MC yields Q = 11, 200.

(b) Equating MR to MC yields Q = 5, 600.
(c) Using the formula Q = n/(n + 1) × (perfectly competitive output) yields market Q = 2/3 ×
11, 200 = 7, 466.67.
Exercise 11.8
(a) Profit under perfect competition is zero (only normal profit). Under monopoly the price
charged is $1,800. Cost per unit is $400, and quantity produced is 5,600. Hence profit
= 5, 600 × (1, 800 − 400) = $7.84m. Since the output in the duopoly market is 2/3 times
the perfectly competitive output, then Q = 7, 466.67. The price is thus P = 3, 200 − (1/4) ×
7, 466.67 = $1, 333.33. Profit per unit is thus $933.33, and total profit is $6.97m.
(b) Since the unit costs are constant we could have any number of firms producing in this market.
Exercise 12.1
At L = 4 the V MP of labour is $400, which is also the wage rate. Therefore this is the profit
maximizing output level (on the assumption that fixed costs are less than profits). The table below
contains the calculations.
Labour Output MP Labour VMP Labour TR TC Profit

0 0
1 20 20 400 400 400 0
2 50 30 600 1000 800 200
3 75 25 500 1500 1200 300
4 95 20 400 1900 1600 300
5 110 15 300 2200 2000 200
6 120 10 200 2400 2400 0
Exercise 12.2
Here you must calculate the additional cost of each employee. The first costs $250; the second
$350 ($300 plus an additional $50 to the first employee); the third $450; the fourth $550, etc. The
additional revenue from each employee is the V MP of labour. As long as this exceeds the MC of
hiring another employee then that employee should be hired. The answer is thus L = 3.
Labour Output MP Labour VMP Labour Marginal Wage MC Labour

0 0
1 20 20 400 250 250
2 50 30 600 300 350
3 75 25 500 350 450
4 95 20 400 400 550
5 110 15 300 450 650
Exercise 12.3
(a) In a spreadsheet, for each value of L, we can compute a supply price and a demand price.
Those prices are equal at L = 20, W = $14.

(c) See the diagram below.
(d) Total wage bill is $280, of which transfer earnings account for $240 and rent $40.
Wage
22 Supply: W = 10 + 0.2L
14
Rent
10
Transfer
earnings
Demand: W = 22 − 0.4L
20
Labour
55
Exercise 12.4
The present values of the three streams are: $16,333.3; $943.4; $8,545.5. Therefore only the first
project should be adopted because it alone generates revenue in excess of costs.
Exercise 12.5
Only the first plot generates sufficient revenue to yield a profit.
Exercise 12.6
(a) You would hold it for 5 years because the wine is appreciating by more than the cost of
borrowing for each of the first five years. The sixth year the wine grows in value by the same
as the borrowing cost.
(b) In this case the carrying has increased to 7% per year. So it would be profitable to hold the
wine for three years – until the growth in the value of the wine equals the carrying cost.
Exercise 12.7
(a) The demand curve has a regular downward-sloping form, while the supply curve is vertical
at L = 300. See figure below.
(b) At L = 300 the demand curve indicates that the wage is $26.
(c) At W = $30, the corresponding demand is L = 250.
Wage
Supply= 300
50
Union
equilibrium
Equilibrium
wage= $26
30
26
Demand= V MP labour
250 300
Labour
625
Exercise 13.1
(a) The present value of going to university is higher at an interest rate of 10%. If you discount
the first stream of values you will obtain −20, 000, 36,360 and 41,320 yielding a net present
value of 57,680. With 20,000 dollars each period in contrast, the net present value is 54,710
dollars.
(b) By performing the same set of calculations using the 2% discount rate, you will find that
university is still preferred.
(c) At an interest rate above 15% the ‘no university’ option will yield a higher net present value.
Try discounting the two income streams using a rate of 16% and you will see.
Exercise 13.2
These two distributions have intersecting Lorenz curves, so it is difficult to say which is more
unequal without further analysis.
0.8
Income share
0.6
0.4
0.2
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
0
1
Population share
Exercise 13.3
(a) The coordinates on the vertical axis measured in percentages are: 4, 15, 34, 60, 100. See the
figure below for the graphic.
(b) The new coordinates are: 5.4, 18.9, 40.5, 66.2, 100.
(c) The coordinates for post government income are: 13, 29, 50, 72, 100. The three Lorenz
curves are plotted below.
1
Gross income
0.8
Income net of taxes
Income net of taxes and benefits
Income share
0.6
0.4
0.2
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
0
1
Population share
Exercise 13.4
The profiles are shown in the figure below. John passes Ivan about year ten.
60 000
Ivan
50 000 John
40 000
Income share
30 000
20 000
10 000
0
10
15
20
25
30
0
Population share
Exercise 13.5
(a) Solving the demand and supply involves equating Q = 40 − 40 f to f = 0.5. Thus the equi-
librium premium is 20, which is interpreted in percentage terms. See figure below.
(b) If demand shifts upwards to W = 60 − 60 f , the new equilibrium is 30 percent, as illustrated
in the figure below again.
Exercise 13.6
(a) See diagram below.

(c) In the long run the relative supply is W = 40 f , and equating this with demand yields a 24
percent premium rather than a 30 percent premium and f = 0.6.
60
50
40
Wage
30
20
10
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
0
Fraction of Labour Force
Exercise 14.1
(a) See figure below.

(b) The total demand for the public good has a vertical intercept of 20 and a horizontal intercept
of 24. The form of the equation is therefore P = 20 − (5/6)Q.
(c) Equate the MC of $5 to the total demand curve to obtain Q = 18. This is the ‘optimal’ output
– where the cost of the last unit produced equals the value placed on it by both individuals.
At this quantity the individual valuations (the price that each is willing to pay) are obtained
from the individual demand curves. Substituting Q = 18 into each yields $3 and $2.
(d) The area below the total demand, above the quantity axis up to Q∗ .
20
Total demand
Individual demands
12
MC = 5
Quantity
Q∗ 24
Exercise 14.2
(a) The new individual demand has a value of $10 and a quantity intercept of 24. The new total
demand has intercepts {$30, 24}.
(b) The new Q∗ is greater than with two individuals. Hence the total value of the public good
rises.
(c) See the diagram.
Exercise 14.3

(b) The efficient output is where the MC = P, as given by the demand curve. He would maximize
profit by producing where MC = MR.
(c) He would choose a price from the demand curve at an output where MC = MR.
100
D
MR
80 MC
AC
$ 60
40
20
100
10
20
30
40
50
60
70
80
90
0
Quantity
Exercise 14.4
(a) Equating the ATC to the demand curve yields 100 − Q = 4 + 188/Q. The solution is Q = 94.
(b) This is (slightly) less than the efficient output.
(c) Average cost is $(4+188)/94=$6; price is $6.
(d) The DWL under this regulation equals the area beneath the demand curve and above the MC
curve between quantity values 94 and 96. The unrestricted monopoly DWL is the same area
between the quantity values where MC = MR and 96.
Exercise 14.5
An efficient output is where P = MC, that is Q = 96. At this output he charges a price of $4. Hence
his loss per unit is the difference between price and ATC which is 188/96. Since he produces 96
units, then charging a price of just $4 leads to a revenue shortfall of 96 × (188/96) = $188. This
amount would have to be spread as a charge over the number of buyers in the market as a fixed
cost associated with purchasing. In essence each buyer would have to pay a certain entry fee just
to purchase the good.
Exercise 15.1
(a) Northland has an absolute advantage in the production of both goods, as it has lower labour
requirements for each.
(b) The opportunity cost of 1 bushel of wheat is 1/2 litre of wine in Northland and 3/4 litre of
wine in Southland.
(c) Northland has a comparative advantage in wheat while Southland does in wine.
(d) By reducing wheat production by 1 bushel, Southland can produce an additional 3/4 litre of
wine.
(e) Both countries can gain if Northland shifts production from wine to wheat and the countries
trade wine for wheat at a rate between 1/2 litre of wine for 1 bushel of wheat and 3/4 litre of
wine for one bushel of wheat.
(f) By reducing wine production by 1/2 litre, Northland can increase wheat production by 1
bushel, which, at Southland’s opportunity cost, exchanges for 3/4 litre of wine, giving North-
land a gain of 1/4 litre of wine.
Exercise 15.2
(a) The US has an absolute advantage in both goods.

(b) Canada has a comparative advantage in xylophones. The US has a comparative advantage in
yogourt.
(c) See diagram below.
(d) See diagram below.
(e) See diagram below.
Yogourt
PPFUS
CPFUS
4
PPFCAN
CPFCAN
Xylophone
40 48
Exercise 15.3
(a) The diagram shows that the amount traded is 60 units; of which domestic producers supply
5 and 55 are imported.

(b) In this case, the foreign supply curve SW shifts up from a price of $18 to $24. The amount
traded is now 40 units, 20 of which are supplied domestically.
(c) Tariff revenue is EFHI= $120.
(d) Equate the demand and supply curves to yield the above values.
Price
D S
A B
E F
$24 SW + tariff
$18 SW
I H
Quantity
5 20 40 60
Exercise 15.4
(a) The deadweight losses correspond to the two triangles, A and B, in the diagram, and amount
to $105.
(b) The amount of additional profit for domestic producers is given by the area above the supply
curve between prices $18 and $24.
Exercise 15.5
(a) See figure below. The total quantity of trade is 100 units, of which 80 are supplied domesti-
cally.
(b) The subsidy shifts the domestic supply curve down by $2 at each quantity. This supply
intersects the demand curve at Q = 100. Foreign producers are squeezed out of the market
completely.
(c) Cost to the government is $200 (100 units each with a $2 subsidy.
Price
40
D SDOM
SDOM with subsidy
20 SW
12
10
Quantity
80 100 200
Exercise 15.6
(a) See diagram below. The US PPF now has an X intercept of 64 units.
(c) Yes, the US should specialize in fish.
Price
SDOM
28
26
DDOM
20 SW
16
Quantity
16 40 44 54
41
Exercise 15.7
The figure below illustrates parts (a) through (e).

For part (f): Since the total production before trade was 20 of each, and after specialization it is 30
of each, the gain is 10 of each good.
Apples
Canada should
30 specialize in apples
Consumption
possibilities for each
economy with an
exchange rate of 1:1
PPFCAN
15
US should
specialize
in peaches
PPFUS
Peaches
15 30
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LYRYX WITH OPEN TEXTS

About the Authors 1

Part One: The Building Blocks 3

1 Introduction to key ideas 5

1.1 What’s it all about? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

1.2 Understanding through the use of models . . . . . . . . . . . . . . . . . . . . . . 9

1.3 Opportunity cost and the market . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

1.4 A model of exchange and specialization . . . . . . . . . . . . . . . . . . . . . . . 11

1.5 Economy-wide production possibilities . . . . . . . . . . . . . . . . . . . . . . . 14

1.6 Aggregate output, growth and business cycles . . . . . . . . . . . . . . . . . . . . 16

Exercises for Chapter 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

2 Theories, data and beliefs 25

2.1 Data analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

2.2 Data, theory and economic models . . . . . . . . . . . . . . . . . . . . . . . . . . 31

2.3 Ethics, efficiency and beliefs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

Exercises for Chapter 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

3 The classical marketplace – demand and supply 41

3.1 The marketplace – trading . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

3.2 The market’s building blocks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

3.3 Demand and supply curves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

3.4 Non-price influences on demand . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

3.5 Non-price influences on supply . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

3.6 Simultaneous supply and demand impacts . . . . . . . . . . . . . . . . . . . . . . 54

3.7 Market interventions – governments and interest groups . . . . . . . . . . . . . . . 55

3.8 Individual and market functions . . . . . . . . . . . . . . . . . . . . . . . . . . . 60

3.9 Useful techniques – demand and supply equations . . . . . . . . . . . . . . . . . . 61

Exercises for Chapter 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65

Part Two: Responsiveness and the Value of Markets 69

4 Measures of response: Elasticities 71

4.1 Price responsiveness of demand . . . . . . . . . . . . . . . . . . . . . . . . . . . 71

4.2 Price elasticities and public policy . . . . . . . . . . . . . . . . . . . . . . . . . . 77

4.3 The time horizon and inflation . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80

4.4 Cross-price elasticities – cable or satellite . . . . . . . . . . . . . . . . . . . . . . 81

4.5 The income elasticity of demand . . . . . . . . . . . . . . . . . . . . . . . . . . . 81

4.6 Elasticity of supply . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84

4.7 Elasticities and tax incidence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84

4.8 Technical tricks with elasticities . . . . . . . . . . . . . . . . . . . . . . . . . . . 87

Exercises for Chapter 4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90

5 Welfare economics and externalities 95

5.1 Equity and efficiency . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95

5.2 Consumer and producer surplus . . . . . . . . . . . . . . . . . . . . . . . . . . . 96

5.3 Efficient market outcomes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100

5.4 Taxation, surplus and efficiency . . . . . . . . . . . . . . . . . . . . . . . . . . . 101

5.5 Market failures – externalities . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104

5.6 Other market failures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107

5.7 Environmental policy and climate change . . . . . . . . . . . . . . . . . . . . . . 107

Key Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 116

Exercises for Chapter 5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 118

Part Three: Decision Making by Consumer and Producers 121

6 Individual choice 123

6.1 Rationality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123

6.2 Choice with measurable utility . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124

6.3 Choice with ordinal utility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 131

6.4 Applications of indifference analysis . . . . . . . . . . . . . . . . . . . . . . . . . 139

Key Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144

Exercises for Chapter 6 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 145