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This Is Good! More Like This! This Has Potential! Improve: This Is Not Needed! Remove: This Is Missing! Add

This document provides criteria for evaluating design elements in a catalog for a series of salons. It focuses on content, aesthetics, consistency, imagery, layout, color, typography, folding, and paper choice. Key areas of assessment include appropriateness, flow, differentiation, navigation, and consistency in representing the overall brand.

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48 views3 pages

This Is Good! More Like This! This Has Potential! Improve: This Is Not Needed! Remove: This Is Missing! Add

This document provides criteria for evaluating design elements in a catalog for a series of salons. It focuses on content, aesthetics, consistency, imagery, layout, color, typography, folding, and paper choice. Key areas of assessment include appropriateness, flow, differentiation, navigation, and consistency in representing the overall brand.

Uploaded by

PM
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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THIS IS THIS HAS THIS IS NOT THIS IS

GOOD! MORE POTENTIAL! NEEDED! MISSING!


LIKE THIS! IMPROVE: REMOVE: ADD:

Team Names:
CONTENT
Persuasion • How credible and engaging is the written text?
Sufficiency • Is everything present that should be included?
Tone of voice • Is the tone of voice matched with the manifesto?

OVERAL AESTHETIC
Form (style + concept) vs • How appropriate is the form in relation to the salons’ theme?
Content (theme/topics)
Flow • Is the reading of the design considered?
• Does the content appear in a natural and logical progression?

Consistency/Differentiation
• How are the salons presented as part of a whole?
Image (representation) • Is the visual representation appropriate?
Layout
Orientation/Alignment
• Does everything seem to be in the right place and create the right effect?
COLOUR
Depth/Flatness
Static/Active Appropriateness • How appropriate is the colour palette?
Consistency • How well applied is the colour palette?
Navigation • Does colour aid navigation?
TYPOGRAPHY Differentiation • How does colour signpost differentiation?

Choice of font • Is the choice of font appropriate? FOLD
Tone of voice • Does the font’s personality match the brand?
Scale/Contrast • Is scale used efficiently to differentiate and focus the eye? Integration • Is the fold integrated in the design?
Usability • Is it easy to use or interact with the design solution?
Hierarchy • Is the reading of the design considered? Consideration: • Is the fold employed to control the reading of the catalogue?
Attention to detail: • Is the typed text controlled or arbitrarily placed? Pacing Does it support a narrative and pace the user?
Placement Narrative
Alignment
Orientation
Leading/Kerning PAPER
Consistency
Appropriateness • Is the material choice relevant to the concept?
Integration • Is the material well integrated with the design?

Appropriateness:
must always be judged in
relation to message, topic,
theme and audience!

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