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LUMAScape List Searchable

The document lists over 300 companies across various sectors of the digital advertising industry, including major advertising agencies, demand side platforms (DSPs), exchanges, data management platforms (DMPs), and other specialized platforms. It provides a comprehensive overview of the many players in the current advertising technology landscape.

Uploaded by

Dianne Robb
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
516 views11 pages

LUMAScape List Searchable

The document lists over 300 companies across various sectors of the digital advertising industry, including major advertising agencies, demand side platforms (DSPs), exchanges, data management platforms (DMPs), and other specialized platforms. It provides a comprehensive overview of the many players in the current advertising technology landscape.

Uploaded by

Dianne Robb
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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AGENCIES

• Omnicom Group
• WPP
• Publicis
• IPG
• Havas
• Aegis (acquired)
• Merkle
• MDC Partners
• AKQA (acquired)
• LBi (acquired)
• Rosetta (acquired)
• Hill Holiday (acquired)
• iCrossing (acquired)
• Innovation Interactive (acquired)
• Camelot
• Mediasmith
• AT&T Interactive (acquired)
• IBM
• Essence
• Yodle
• ReachLocal
• WebVisible (shuttered)

AGENCY TRADING DESKS


• Accuen
• Xaxis
• Vivaki
• Cadreon
• Run (acquired)
• Affiperf
• Accordant Media
• Impaqt (acquired)
• Varick Media

DSP
• Turn
• MediaMath
• Invite Media (acquired)
• DataXu
• Efficient Frontier (acquired)
• The Trade Desk
• Chango (acquired)
• Simpli.fi
• SiteScout (acquired)
• AdBuyer.com (acquired)
• CTRL/Shift
• BrandScreen (acquired)
• Acuity
• Choozle
• Digilant

DSP/Exchange

• AppNexus

EXCHANGES
• DoubleClick (acquired)
• RightMedia (shuttered)
• Facebook Exchange
• AdECN (acquired)
• OpenX
• Zenovia
• PLYmedia
• PulsePoint
• AdBrite (shuttered)
• adjug (acquired)

CREATIVE OPTIMIZATION
• Teracent (acquired)
• Tumri (acquired)
• Dapper (acquired)
• AdExtent
• Impossible Software
• Adroit (acquired)
• Struq (acquired)
• Mixpo
• PaperG (Now Thunder)
• Spongecell
• EngageClick
• IPromote
• Dynamix
• Adacado
• SnapAds
• AdReady (acquired)
• Certona
• RichRelevance
• Adisn

MEDIA PLANNING AND ATTRIBUTION


• MarketShare
• Cognitive Match (acquired)
• DataSong (acquired)
• M Factor (acquired)
• Networked Insights
• Convertro (acquired)
• Colspace
• Tune
• SQAD
• VisualIQ
• Adometry (acquired)
• C3 Metrics
• ThinkVine
• Clear Saleing (acquired)
• Encore
• Marketing Evolution
• Korrelate (shuttered)

DMP AND DATA AGGREGATORS


• BlueKai (acquired)
• X+1 (acquired)
• Aggregate Knowledge (acquired)
• Demdex (acquired)
• nPario
• Exelate (acquired)
• Quantcast
• Brilig (acquired)
• Audience Science
• Bizo (acquired)
• Lotame
• Krux Digital
• Jovian Data (acquired)
• Datonics
• Red Aril (acquired)
• Upfront Digital Media (acquired)
• LiveRamp (acquired)
• Acerno (acquired)
• Proximic (acquired)
• Grapeshot
• Peer39 (acquired)
• AdMantX
• Bombora

RETARGETING
• Dotomi (acquired)
• Criteo
• Magnetic
• TellApart (acquired)
• AdRoll
• Triggit (acquired)
• Sociomantic (acquired)
• Buysight (acquired)
• Cross Pixel Media
• My Buys (acquired)
• FetchBack (acquired)
• Perfect Audience (acquired)
• ReTargeter
• Steel House
• My Things
• Media Forge (acquired)

TAG MANAGEMENT
• Tag Man (acquired)
• Ensighten
• Tealium
• Signal

AD SERVERS (ADVERTISERS)
• Doubleclick (acquired)
• Atlas (acquired)
• Mediaplex (acquired)
• Flite
• MediaMind (acquired)
• Sizmek
• Pictela (acquired)
• PointRoll (acquired)
• EyeWonder (acquired)
• Flashtalking
• Trueffect
• AdGear
• Adform

VERIFICATION/PRIVACY
• DoubleVerify
• Integral Ad Science
• Ad-Juster
• AdXpose (acquired)
• The Media Trust
• TRUSTe
• PrivacyChoice (acquired)
• Evidon (now Ghostery)
• Trust Metrics

MEASUREMENT AND ANALYTICS


• Omniture (acquired)
• Unica (acquired)
• CoreMetrics (acquired)
• Tracksimple (acquired)
• WebTrends (acquired)
• Nielsen
• MetaMarkets
• ComScore
• BiScience
• Moat
• WhatRunsWhere
• Adomic
• iJento
• Vizu (acquired)
• Aprimo (acquired)
• LUCID (URL?)

DATA SUPPLIERS
• Experian
• Acxiom
• Datalogix (acquired)
• Quova (acquired)
• TARGUSinfo (acquired)
• Epsilon (acquired)
• TruSignal
• Netezza (acquired)
• Where (acquired)
• Bluecava
• IXI (acquired)
• Infogroup
• V12
• Dataline
• Symphony IRI Group
• MasterCard
• Polk (acquired)

AD NETWORKS - HORIZONTAL
• Yahoo!
• Google
• TribalFUSION
• 5:1 (acquired)
• Microsoft Media Network
• Amazon media group
• Aol.
• CPXi
• Adtegrity
• 24/7 Real Media (merging with Xaxis)
• Fox Audience Network (acquired)
• Casale Media (now Index Exchange)
• ValueClick
• Brand.net
• BurstMedia (acquired)
• Solve Media (acquired)
• Xertive Media
• AdDynamix (acquired)
• Traffic Marketplace (acquired)
• Adconion Media Group
• AT&T AdWorks (shuttered)
• Underdog Media
• Undertone (acquired)

AD NETWORKS - VIDEO / RICH MEDIA


• SAY:
• Tremor video
• Videology
• YuMe
• BBE (acquired)
• TubeMogul
• BrightRoll
• Spotxchange
• Adotube (acquired)
• Meebo (acquired)
• Break Media
• Adconion Media Group (acquired)
• ScanScout (acquired)
• OggiFinogi (acquired)
• Jambo Media (acquired)
• GumGum
• Break Media
• Matomy

AD NETWORKS - VERTICAL / CUSTOM


• Travora (acquired)
• Longboard Media (acquired)
• Adify (shuttered)
• Evolve Media LLC
• MOB SOC Media
• Sportgenic (acquired)
• NetShelter (acquired)
• RGM Alliance
• Gourmet Ads
• MaxPoint
• Mode Media
• Jump Start (acquired)
• Martini Media (acquired)
• Quadrant ONE (shuttered)
• Q1 Media
• Inflection Point Media
• IDG Tech Network
• Sojern
• Ideas People
• ToneFuse
• Intergi Entertainment (now Play Wire Media)
• Technorati (acquired)
• Federated Media (acquired)

TARGETED NETWORKS / AMP


• Rocket Fuel
• Interclick (acquired)
• Collective
• dstillery
• Taykey
• Precision Demand (acquired)
• Specific Media
• Choice Stream
• 33 Across
• Radium One
• OwnerIQ
• Resonate Networks
• True Media (acquired)
• YP
• Pulse 360
• Adblade
• PeerSet (acquired)
• NetSeer
• Inadco
• Adara Media
• Ignition One
• X Graph (acquired)
• RockerBox
• Context Web (acquired)
• Adgorithms
• Viant
• Specific Media
• Adadyn
• Adblade

PERFORMANCE
• Epic Advertising (shuttered)
• Vantage Media
• Matomy Media Group
• Advertise.com
• Convertmedia
• Moxy Media (acquired)
• Commission Junction (acquired)
• VigLink
• Kontera (acquired)
• Phg
• Adknowledge
• Bombora
• Vibrant
• LinkShare (acquired)
• Marchex
• Fluent
• Neverblue (acquired)
• Datran Media (acquired)
• MediaTrust (acquired)
• Tatto Media (acquired)
• TheUseful
• Affinity
• Madison Logic
• Source Knowledge

MOBILE
• Admob (acquired)
• Crossboard Mobile (acquired)
• Quattro Wireless (acquired)
• Jumptap (acquired)
• Millennial Media (acquired)
• Greystripe (acquired)
• Rhythm (acquired)
• Inmobi
• Transpera (acquired)
• Jumptap (acquired)
•

MEDIA MANAGEMENT SYSTEMS AND OPERATIONS


• DDS (acquired)
• Operative
• Telmar
• Centro
• MediaX (unconfirmed status)
• Theorem
• Media Bank (acquired)
• Facilitate Digital (acquired)
• TraffIQ
• Bionic
• Solbright (acquired)
• AdPro (unconfirmed status)
• SQAD

SHARING DATA / SOCIAL TOOLS


• Facebook
• Twitter
• ShareThis
• AddThis (acquired)
• Tynt (acquired)
• Gigya

SSP
• Admeld (acquired)
• Rubicon Project
• PubMatic
• LIFT DNA (acquired)
• Beanstock
• ReviNet (acquired)
• Altitude Digital
• Sonobi

PUBLISHER TOOLS
• Yieldex (acquired)
• fatTail
• ShortTail (acquired)
• iSOCKET (acquired)
• Shiny Ads (acquired)
• Lijit (acquired)
• Komoona
• Sovrn
• BuySellAds.com
• Adomik
• Adslot Media
• Yieldbot
• BuzzFeed
• DailyMe
• ScoutAnalytics
• Mochila (acquired)
• Daylife (acquired)
• PerfectMarket (acquired)
• Maxifier (acquired)
• Outbrain
• Parse.ly
• Taboola
• JumpTime (acquired)
• Gravity (acquired)
• Luminate (acquired)

AD SERVERS (PUBLISHERS)
• DoubleClick (acquired)
• 24/7 Media (acquired)
• Apt from Yahoo!
• LiveIntent
• Adtech (acquired)
• Adgear
• Zedo
• OpenX
• AdJuggler (acquired)
• Adzerk
• Ai Match (acquired)

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