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This document provides an analysis for entering the Indian market. It introduces the company and product in sections 1-2, then describes key aspects of India like people, culture, climate and geography in sections 3-4. Sections 5 analyzes strengths, weaknesses, opportunities and threats of the product and Indian market. Section 6 discusses entry strategies for India. Sections 7 compares India to other cultures on Hofstede's dimensions. Sections 8-9 cover marketing, advertising and human resource practices for India. Sections 10 provides cultural tips, and sections 11-12 conclude and cite references.

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Lydia Jong
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40 views1 page

Content

This document provides an analysis for entering the Indian market. It introduces the company and product in sections 1-2, then describes key aspects of India like people, culture, climate and geography in sections 3-4. Sections 5 analyzes strengths, weaknesses, opportunities and threats of the product and Indian market. Section 6 discusses entry strategies for India. Sections 7 compares India to other cultures on Hofstede's dimensions. Sections 8-9 cover marketing, advertising and human resource practices for India. Sections 10 provides cultural tips, and sections 11-12 conclude and cite references.

Uploaded by

Lydia Jong
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CONTENT

TITLE PAGE
1. INTRODUCTION OF THE COMPANY AND PRODUCT 1-2
2. INTRODUCTION OF YOUR OWN COUNTRY 3

3. INTRODUCTION COUNTRY THAT YOU GOING TO DO BUSINESS- 4-6


a. PEOPLE,
b. CULTURE,
c. CLIMATE,
d. GEOGRAPHY

4. UNIQUE CHARACTERISTIC OF INDIA 6


a. LANGUAGE
b. RELIGION
c. FOOD

5. SWOT ANALYSIS 7-9


a. SWOT ANALYSIS OF THE PRODUCT
b. SWOT ANALYSIS OF INDIA
6. ENTRY STRATEGY TO THE COUNTRY 10-11
a. SUGARBUN’S INDIAN ADAPTATIONS

7. COMPARISON OF HOFSTEDE’S CULTURAL DIMENSIONS 11-17


a. POWER DISTANCE
b. INDIVIDUALISM
c. MASCULINITY
d. UNCERTAINTY AVOIDANCE
e. LONG TERM ORIENTATION
f. INDULGENCE

8. MARKETING AND ADVERTISMENT 17-18


a. MARKETING STRATEGY
b. ADVERTISEMENT STRATEGY

9. HUMAN RESOURCES MANAGEMENT (HRM) PRACTICES 18-19


10. DO’S AND DON’T’S IN INDIA 20
11. CONCLUSION 21
12. REFERENCE 21

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