Study of Consumer Preference Towards Nestle and Cadbury: International Journal of Research

International Journal of Research p-ISSN: 2348-6848
e-ISSN: 2348-795X
Available at https://edupediapublications.org/journals
Volume 03 Issue 09
May 2016
Study of Consumer preference towards Nestle and Cadbury

Priya malik
Lecturer
[email protected]
INTRODUCTION
In this research I have survey the product performance and buying behavior of two famous brands of
chocolates – Nestle and Cadbury, which are consumed by people of all ages. During this research I have
interacted with people of “Ambala”. After this research I came to know how people perceives these
products on the variables like price, quality, advertisement, satisfaction, taste, packaging, brand loyalty
etc. I also came to know which particular brand of chocolate is most preferred by people of different age
groups. In this research I have surveyed that how frequently and how much chocolate they consume,
whether they buy small, big or family pack. Trend of ongoing changes in their likings has been shown in
the report. In this report I have tried to explain the entire research and facts product wise.
CONSUMER PREFERENCE the basic raw materials, for the transportation, for
All marketing starts with the consumer. So the banking, for the production; they effect the
consumer is a very important person to a employment of workers and deployment of
marketer. Consumer decides what to purchase, resources and success of some industries and
for whom to purchase, why to purchase, from failures of others. Thus marketer must
where to purchase, and how much to purchase. In understand this.
order to become a successful marketer, he must
know the liking or disliking of the customers. He Preference (or "taste") is a concept, used in the
must also know the time and the quantity of social sciences, particularly economics. It
goods and services, a consumer may purchase, so assumes a real or imagined "choice" between
that he may store the goods or provide the alternatives and the possibility of rank ordering
services according to the likings of the of these alternatives, based on happiness,
consumers. Gone are the days when the concept satisfaction, gratification, enjoyment, utility they
of market was let the buyer’s beware or when the provide. More generally, it can be seen as a
market was mainly the seller’s market. Now the source of motivation. In cognitive sciences,
whole concept of consumer’s sovereignty individual preferences enable choice of
prevails. The manufacturers produce and the objectives/goals.
sellers sell whatever the consumer likes. In this
sense, “consumer is the supreme in the market”. The study of the consumer preference not only
As consumers, we play a very vital role in the focuses on how and why consumers make buying
health of the economy local, national or decision, but also focuses on how and why
international. The decision we make concerning consumers make choice of the goods they buy
our consumption behavior affect the demand for and their evaluation of these goods after use. So
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for success of any company or product  The chance of biased response can’t be
promotion it is very necessary to depart its eliminated though all necessary steps
concentration towards consumer preference. were taken to avoid the same.
RESEARCH METHODOLOGY
.OBJECTIVES OF THE STUDY This chapter describes the methodology of the
study. This project is based on information
This project is based on the comparative collected from primary sources. After the
study consumer behavior towards Nestle and detailed study, an attempt has been made to
Cadbury chocolates. Objectives of the study present comprehensive analysis of consumption
are: of Cadbury and nestle chocolates consumed by
 The other objective is to know about the people. The data had been used to cover
the customer satisfaction level various aspects like consumption, consumer’s
associated with the product and the preference and customer’s satisfaction regarding
customer preference level. Cadbury and Nestle chocolates. In collecting
 To increase customer satisfaction and requisite data and information regarding the topic
recapture the market share by selected, I went to the residents of Ludhiana and
fulfilling the customer needs. collected the data.
 To study the factors affecting the Survey design:
consumption pattern. The study is a cross sectional study because the
LIMITATIONS OF THE STUDY data were collected at a single point of time. For
In attempt to make this project authentic and the purpose of present study a related sample of
reliable, every possible aspect of the topic was population was selected on the basis of
kept in mind. Nevertheless, despite of fact convenience.
constraints were at play during the formulation of Data Collection:
this project. The main limitations are as follows: The data, which is collected for the purpose of
study, is divided into 2 bases:
 Due to limitation of time only few people  Primary Source: The primary data
were selected for the study. So the sample comprises information survey of
of consumers was not enough to “Comparative study of consumer
generalize the findings of the study. behavior towards Nestle and Cadbury
 The main source of data for the study was chocolates”. The data has been collected
primary data with the help of self- directly from respondent with the help of
administered questionnaires. Hence, the structured questionnaires.
chances of unbiased information are less.  Secondary Source: The secondary
 People were hesitant to disclose the true data was collected from internet,
facts. References from Library.

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ANALYSIS OF THE STUDY

LIKING FOR THE CHOCOLATES
Table:1
Liking for the Chocolate Yes No
Number of Respondents 95 5
Liking For the Chocolate
95
100
Number of Persons
80
60 Yes
40 No
20 5
0
Response
1
Chart:1
From the above analysis of the given sample of 100 respondents it is concluded that out of 100 people 95
people likes to eat chocolate while only 5 people don’t prefer to eat chocolate.
DIFFERENT AGE GROUPS

Table:2
AGE GROUPS 0-10 10-20 20-30 ABOVE 30
NUMBER OF 14 42 33 11
RESPONDENTS

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AGE GROUPS
RESPONDENTS
50 42
NUMBER OF
40 33 0-10
30 10 to 20
20 14 11 20 to 30
10 Above 30
0
1
AGE GROUPS
Chart:2
According to the above analysis it is concluded that I have surveyed 100 respondents out of which 14, 42,
33, 11 belongs to age group 0-10, 10-20, 20-30, above30 respectively.
PREFERENCE ACCORDING TO AGE GROUPS
Table:3
AGE GROUPS
BRANDS 0-10 10-20 20-30 ABOVE 30
CADBURY 7 35 24 5
NESTLE 5 6 8 5
NO CONSUMTION 2 1 1 1
PREFERENCE ACCORDING TO AGE

GROUPS
S 45
R 40 1
E 6
M 35
U 30 1
S 8 NONE
N 25 NESTLE
O 20
C 15 35 CADBURY
F 2 24 1
O 10 5
5 5
R 7 5
E 0
B 0-10 10 to 20 20 to 30 Above
M
U 30
N
AGE GROUPS
Chart:3

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According to the above analysis it is concluded that people of different age groups prefer mostly Cadbury
brand of chocolate while Nestle brand is least preferred by the age group between 10-20. People of age
group above 30 equally likes to have both brands.
BRAND PREFERENCE
Table:4
BRANDS PREFERENCE BY CONSUMERS
CADBURY 73
NESTLE 22
Brand Preference
80 73
No. of Persons
60
Cadbury
40
22 Nestle
20
0
1 Brands
Chocolate
Chart:4
From the above analysis of given sample of 93 respondents who eat chocolates it is concluded that only
22 people prefer to eat Nestle chocolates while 73 people likes to eat Cadbury chocolates.

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PURCHASE OF CHOCOLATES
PURCHASE OF CADBURY CHOCOLATES
Table:5
CADBURY CHOCOLATES
SUB- BRANDS NUMBER OF RESPONDANTS
DAIRY MILK 69
5 STAR 64
PERK 61
CELEBRATIONS 49
TEMPTATIONS 41
Cadbury chocolates Purchased By People
80
Number of Persons
69
70 64 61
60 49
50 41
40
30
20
10
0
1
Sub-brands of Cadbury Chocolate
Dairy Milk 5 Star Perk Celebrations Temptation
Chart:5
From the above analysis of given sample of 73 respondents who eat Cadbury chocolates it is concluded
that mostly people has purchased Dairy Milk sub-brand of Cadbury while Temptation is least purchased
by the people.
PURCHASE OF NESTLE CHOCOLATES
Table:6
NESTLE CHOCOLATES
SUB- BRANDS NUMBER OF RESPONDANTS
KIT KAT 17
MUNCH 19

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MILKY BAR 18
BAR- ONE 16
MILK CHOCOLATE 11
Nestle chocolates Purchased by People
20 19
18
18 17
15
Number of Persons
16
14
12 11
10
8
6
4
2
0
Sub-brands of Nestle Chocolates
Kit Kat Munch Milky Bar Bar-One Milk Chocolate
Chart:6
From the above analysis of given sample of 22 respondents who eat Nestle chocolates it is concluded that
mostly all sub-brands are purchased by people but top most is Munch followed by Milky Bar and Kit
Kat. While surveying we have found that many people are not aware of Milk Chocolate.
OVERALL PURCHASE OF CHOCOLATES

Table:7
OVERALL PURCHASE OF SUB- BRANDS OF CHOCOLATES
SUB-BRANDS PERCENTAGE OF PURCHASE
DAIRY MILK 13
5 STAR 12
PERK 11
CELEBRATIONS 9
TEMPTATIONS 7
KIT KAT 10

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MUNCH 11
MILKY BAR 11
BAR ONE 9
MILK CHOCOLATE 7
Sub-brands of Chocolates purchased By People Dairy Milk

5 Star
Perk
7% 13%
9% Celebrations
12% Temptation
11%
Kit Kat
11% Munch
11%
Milky Bar
10% 9%
7% Bar-One
Milk Chocolate
Chart:7
From the above analysis it is concluded that overall Dairy Milk is purchased by people followed by 5
Star while Temptation and Milk Chocolate is least purchased by people.
PREFERENCE OF SUBRANDS OF CHOCOLATES

PREFERENCE OF SUBRANDS OF CADBURY CHOCOLATES
Table: 8
CADBURY CHOCOLATES
SUB- BRANDS GRAND TOTAL OF AVERAGE RANKS
PREFERENCE (GRAND TOTAL / No. OF
RESPONDANTS)
DAIRY MILK 315 4.3 1
5 STAR 220 3 2
PERK 176 2.4 3
CELEBRATIONS 136 1.86 4
TEMPTATION 91 1.24 5
According to the above analysis it is concluded that in Cadbury Brand, Dairy milk is the most preferred
sub-brand as it is ranked first by the respondents. While Temptation is the least preferred sub-brand of
Cadbury chocolates.

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PREFERENCE OF SUB-BRANDS OF NESTLE CHOCOLATES

Table:9
NESTLE CHOCOLATES
SUB- BRANDS GRAND TOTAL AVERAGE RANKS
OF (GRAND TOTAL / No. OF
PREFERENCE RESPONDANTS)
KIT KAT 70 3.18 1
MUNCH 64 2.9 3
MILKY BAR 65 2.95 2
BAR-ONE 45 2.05 4
MILK CHOCOLATE 30 1.36 5
According to the above analysis it is concluded that in Nestle Brand, Munch is the most preferred sub-
brand as it is ranked first by the respondents. While Milk Chocolate is the least preferred sub-brand of
Cadbury chocolates.
INFLUENCING FACTORS DURING PURCHASE

OVERALL INFLUENCE
Table :10
FACTORS GRAND TOTAL AVERAGE RANK
FLAVOR/TASTE 435 4.58 1
PRICE 295 3.1 9
QUALITY 391 4.12 2
PACKAGING 344 3.62 4
FORM 301 3.17 7
BRAND 354 3.73 3
IMAGE 344 3.62 4
COLOR 297 3.13 8
SHAPE 268 2.82 10
QUANTITY 342 3.6 6
According to the above analysis it is concluded that on an average mostly people are influenced by
flavor/taste followed by quality, brand and image. It is surprised to know that very few people are
influenced by price followed by shape of the chocolate.

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INFLUENCING FACTORS DURING PURCHASE OF CADBURY

CHOCOLATES
Table:11
PRICE 235 3.2 7
QUALITY 307 4.2 2
FORM 231 3.16 8
BRAND 271 3.71 4
IMAGE 262 3.59 5
COLOR 224 3.07 9
SHAPE 213 2.92 10
QUANTITY 262 3.59 5
flavor/taste followed by quality, packaging and brand. Here color and shape are not all influencing people
while purchasing Cadbury chocolates.
INFLUENCING FACTORS DURING PURCHASE OF NESTLE CHOCOLATES
Table:12
PRICE 60 2.72 5
QUALITY 84 3.82 2
PACKAGING 67 3.04 9
FORM 70 3.18 8
BRAND 83 3.77 3
IMAGE 82 3.73 4
COLOR 73 3.32 7
SHAPE 55 2.5 10
QUANTITY 80 3.64 6
flavor/taste followed by quality, brand and image. Here packaging and shape are not all influencing
people while purchasing Nestle chocolates.

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FACTORS GIVING MOST SATISFACTION TO CONSUMERS

OVERALL
Table:13
PRICE 337 3.6 4
QUALITY 367 3.86 2
FORM 332 3.49 7
BRAND 358 3.77 3
IMAGE 328 3.45 9
COLOR 332 3.49 7
SHAPE 335 3.52 6
QUANTITY 328 3.45 9
According to the above analysis it is concluded that on an average people are most satisfied with the
flavor/taste of a chocolate followed by quality and brand. It is surprising to know that although people are
satisfied with quality but unsatisfied with the quantity.
IN CADBURY CHOCOLATE
Table:14
PRICE 269 3.68 5
QUALITY 282 3.86 2
FORM 264 3.62 6
BRAND 282 3.86 2
IMAGE 247 3.38 10
COLOR 259 3.55 7
SHAPE 258 3.53 8
QUANTITY 255 3.49 9
flavor/taste of a chocolate followed by quality and brand. It is surprising to know that although people are
satisfied with quality but unsatisfied with the quantity and image.

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IN NESTLE CHOCOLATE
Table:15
PRICE 68 3.09 8
QUALITY 85 3.86 2
PACKAGING 66 3 10
FORM 68 3.09 8
BRAND 76 3.45 5
IMAGE 81 3.68 3
COLOR 73 3.32 6
SHAPE 77 3.5 4
QUANTITY 73 3.32 6
flavor/taste of a chocolate followed by quality and image. It is surprising to know that although people
are satisfied with quality but unsatisfied with the form and packaging.
FORM PREFERENCE
Table:16
FORM OF CHOCOLATE NUMBER OF RESONDENTS
HARD 33
NUTTIES 25
CRUNCHY 29
CHEW 20

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Form of a Chocolate Prefered by People
40 33
29
Consumers
Number of 30 25 HARD
20 NUTTIES
20
CRUNCHY
10 CHEW
0
1Forms
Chart:8
According to the above analysis it is concluded that most of the people likes to eat hard chocolate and
chew form of a chocolate is least preferred.
PACK OF CHOCOLATES PREFERED
Table:17
PACK SIZE NUMBER OF RESPONDENTS
SMALL 28
BIG 48
FAMILY PACK 19
Pack of Chocolate Prefered
60
48
50
Consumers
Number of
40 SMALL
28
30 BIG
19
20 FAMILY PACK
10
0
1Pack
Chart:9

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According to the above analysis it is concluded that out of sample of 95 people who eat chocolates likes
to buy big pack. Family pack is mostly preferred by aged people only.
PROMOTIONAL OFFERS
Table:18
PROMOTIONAL OFFERS NUMBER OF RESPONDENTS
FREE GIFTS 52
PRICE OFFER 23
ANY OTHER 20
Effect of Promotional Offers while

Purchase
Number of Consumers
60 52
50
40 FREE GIFTS
30 23 PRICE OFFER
20
20 ANY OTHER
10
0
Promotional
1 Offers
Chart: 10
According to the above analysis it is concluded that out of sample of 95 people who eat chocolate 52 are
attracted by free gifts, 23 by price offers while 20 were attracted by some other reasons.

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FACTORS AFFECTING PURCHASE

Table:19
FACTORS NUMBER OF RESPONDENTS
ADVERTISEMENT 65
SUGGESTION FROM FRIENDS AND RELATIVES 16
ATTRACTIVE DISPLAY 11
DOCTORS ADVICE 15
BRAND AMBASSADORS 9
INGREDIENTS 25
Factors Affecting Purchase ADVERTISEMENT

Number of Consumers
80 65 SUGGESTION
FROM FRIENDS
60 AND RELATIVES
ATTRACTIVE
40 25 DISPLAY
16 11 15
20 9 DOCTOR'S
ADVICE
0
1Factors BRAND
AMBASSDORS
INGREDIENTS
Chart: 11
According to the above analysis it is concluded that Advertisement is the best measure to attract
customers to purchase more. Its impact is much more than other factors. While friends and relatives and
brand ambassadors also play a significant role in this regard.
MEDIA OF ADVERTISEMENT
Table:20
MEDIA OF ADVERTISEMENT NUMBER OF RESPONDENTS
TELEVISION 82
NEWSPAPERS 7
BROCHURES 3
HOARDING 4
DISPLAY 15

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Media of Advertisement influencing the Purchase
100
Number of Customers
82 Television
80 Newspapers
60 Brochers
40 Hoarding
15 Display
20 7 3 4
0
1 Advertising
Media Of
Chart:12
According to the above analysis it is concluded that television emerges as the best media for
advertisement of chocolates that compel consumers to buy. It is much more than other ways as out of 95
respondents 82 are attracted to by through television media while brochures are the least attracting media.
FREQUENCY OF CONSUMPTION
Table:21
FREQUENCY OF CONSUMPTION NUMBER OF RESPONDENTS
ONCE IN A FORTNIGHT 16
DAILY 17
WEEKLY 39
MONTHLY 18
QUARTERLY 5

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Frequency of Consumption
50
39
40
Consumers
Number of
Once in a
30 fortnight
18 Daily
20 16 17
Weekly
10 5
Monthly
0
1Frequency Quarterly
Chart:13
According to the above analysis it is concluded that mostly people purchase chocolates weekly. Only 15
out of 95 purchase chocolates quarterly.
REASONABLE PRICE
Table:22
PRICE OF CHOCOLATE NUMBER OF RESPONDENTS
BELOW 5 6
5-10 23
10-20 51
20-30 4
ABOVE 30 11
Reasonable Price
60 51
Below5
50
Consumers
Number of
40 5 to 10
30 23 10 to 20
20 11 20 to 30
10 6 4
Above 30
0
1Price

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Chart: 14
According to the above analysis it is concluded that the consumer thinks 10-20 Rs is the reasonable price
of a chocolate. So it must be worthwhile to know this as it may effect the sale of chocolates.
CONSUMER’S BRAND LOYALTY
Table:23
BRAND LOYALTY ACTIONS NUMBER OF RESPONDENTS
POSTPONE YOUR PURCHASE 26
SWITCH OVER TO OTHER BRANDS 24
GO TO OTHER SHOP FOR SEARCH OF 45
PREFERED BRAND
Brand Loyalty
Number of consumers
50 45 Postpone Purchase
40
26 Switch Brand
30 24
20 Search in other
10 Shop
0
1 Consumers in
Action of
absence of Prefered Brand
Chart:15
According to the above analysis it is concluded that mostly people are loyal to the brand as in the absence
of availability of their preferred brand mostly people like to search for it or they are ready to postpone
their purchase.
REACTION OF CONSUMERS IF NEW BRAND IS INTRODUCED
Table:24
SHIFT TO NEW BRAND OF THE NUMBER OF RESPONDENTS
PREFERED PRODUCT
NO, NOT AT ALL 35
MAY CONSIDER 27
NO, SHALL NOT 4
CAN’T SAY 29

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Reaction of consumers if new brand

is introduced
40 35
Number of Consumers
27 29 No, Not at all

30
May Consider
20 Shall Not
Can't Say
10 4
0
1 Reactions
Chart:16
According to the above analysis it is concluded that mostly people are addicted to the same flavor or taste
and they don’t want to change it as out of 95 respondents 35 are not ready to try new brand at any cost.
REASONS FOR NOT SWITCHING OVER TO OTHER BRANDS
All the consumers why they continue to buy the old brand gave various important reasons. The most
important reasons given by the consumers were:
 Taste/Flavor
 Brand
 Image
 Quality
 Packaging
FINDINGS
 CONSUMER RESEARCH:
Consumer research deals with consumer and their problems and
solution to the problems. In this I came to know about the consumers need and expectation levels
regarding products and ascertainable levels of consumer satisfaction.
 PRODUCT RESEARCH:
Under product research I came to know about the modification which
consumers wants as to the quality, packing, shape, color, and quantity etc of their favorite chocolate.

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 PRICING RESEARCH:
This includes ability to consume, to pay for the product, how much a
person can spend on his/her favorite chocolate. In this I have tried to find out consumer’s price
expectations and reactions.
 ADVERTISING RESEARCH:
Under this I have concluded that whether the advertisement
appeals the consumers or not. This also includes evaluating and selecting the proper media-mix
and measuring advertising effectiveness.
CONCLUSION  Nestle company should concentrate on its
A survey of the people has been conducted to packing as people are least satisfied with it
know the liking pattern of the two products while Cadbury should concentrate on the shape
Cadbury and Nestle. It is observed that overall of a chocolate.
people like to eat Cadbury brand rather than  People are unsatisfied with the price and
Nestle. It is concluded that mostly people quantity of chocolate so companies should
preferred Dairy Milk of Cadbury due to its concentrate in this regard also.
flavor/taste, quality and image and due to its BIBLIOGRAHY
hard form. Some people often like to have a [1] http://www.cadburyindia.com
chocolate with good flavor, quality and
crunchiness so they are going towards Kit Kat [2] http://www.nestle.com
and Munch of Nestle due to its taste and
crunchiness. [3] http://www.aphrodite-
It is thus concluded from the facts collected that chocolates.co.uk/history_chocolate.htm
mostly people refer to buy big pack of their
favorite chocolate, and sometimes some of them [4] http://www.cadbury.co.nz/carnival/inde
go for small and family pack. x.htm
[5] http://www.packaging-
SUGGESTIONS AND
technology.com/…/cadbury4.html
RECOMMENDATIONS
 Company should concentrate more on
[6] http://www.chocolatereview.co.uk
television for advertisement, as mostly people
get attracted through television only. [7] http://en.wikipedia.org/wiki/preference
 For promotional offers, company should
go for free gifts rather than going for other
ways.

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QUESTIONNAIRE
PROJECT REPORT ON CONSUMER PREFERENCETOWARDS NESTLE AND CADBURY

CHOCOLATES
Que1. Do you eat chocolate?

Yes No
Que2. Which brand of chocolate do you prefer?

Cadbury Nestle
Que3. Which sub-brand you have purchased?
Cadbury Nestle
Dairy Milk Kit Kat
5Star Munch
Perk Milky Bar
Celebrations Bar-One
Temptation Milk Chocolate
Que4. Rank the sub-brands of chocolates according to your preference? (1 for most preferred)
Cadbury Nestle
Dairy Milk Kit Kat
5Star Munch
Perk Milky Bar
Celebrations Bar-One
Temptation Milk Chocolate

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Que5. How much importance do you give to the following factors when you purchase a chocolate? (Tick
in the desired column)
Factors Very Important Normal Least None

Important Important
Flavor/taste
Price
Quality
Packaging
Form
Brand
Image
Color
Shape
Quantity
Que6. How much are you satisfied with the following factors in your preferred chocolate? (Tick in the
desired column)
Factors Very Satisfied Normal Least Can’t Say
Satisfied Satisfied
Flavor/taste
Price
Quality
Packaging
Form
Brand
Image
Color
Shape
Quantity
Que7. Which form of a chocolate do you like?

Hard Nutties
Crunchy Chew
Que8. What pack do you purchase?

Small Big Family Pack
Que9. Which promotional offers attract you most?

Free gifts Price Offer Any other

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Que10.Which of these factors affect your purchase?

 Advertisement
 Suggestion from friends and relatives
 Attractive Display
 Doctors Advice
 Brand Ambassadors
 Ingredients
Que11. Which media of advertisement influence your purchase?

Television Newspapers Brochures
Hoarding Display
Que12. How frequently do you purchase chocolates?

Once in a fortnight Daily
Weekly Monthly
Quarterly
Que13. What according to you is the reasonable price of chocolate?
Below5 5-10 10-20
20-30 Above 30
Que14. If your preferred brand is not available for repeat purchase then what will you do?
 Postpone your purchase
 Switch over to other brand
 Go to the other shop to search for your preferred brand
Que15. If another brand of the same product appears in the market, will you prefer to stop buying this
brand and buy the new brand?
No, not at all I may consider

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No, I shall not can’t say
Que16. If you don’t like to change to the new brand, then what are the reasons for continuing to purchase
the old brand?
PERSONAL DETAILS
Name:
Address:
Age:
Between 0-10 Between10-20
Between 20-30 Above 30
Gender:
Phone Number:
Marital status:
Education:
Profession:

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International Journal of Research p-ISSN: 2348-6848

Study of Consumer preference towards Nestle and Cadbury

Available online:http://internationaljournalofresearch.org/ P a g e | 168

Available online:http://internationaljournalofresearch.org/ P a g e | 169

ANALYSIS OF THE STUDY

Liking For the Chocolate

DIFFERENT AGE GROUPS

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PREFERENCE ACCORDING TO AGE

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Cadbury chocolates Purchased By People

Dairy Milk 5 Star Perk Celebrations Temptation

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Nestle chocolates Purchased by People

Kit Kat Munch Milky Bar Bar-One Milk Chocolate

OVERALL PURCHASE OF CHOCOLATES

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Sub-brands of Chocolates purchased By People Dairy Milk

PREFERENCE OF SUBRANDS OF CHOCOLATES

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PREFERENCE OF SUB-BRANDS OF NESTLE CHOCOLATES

INFLUENCING FACTORS DURING PURCHASE

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INFLUENCING FACTORS DURING PURCHASE OF CADBURY

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FACTORS GIVING MOST SATISFACTION TO CONSUMERS

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Form of a Chocolate Prefered by People

Pack of Chocolate Prefered

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Effect of Promotional Offers while

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FACTORS AFFECTING PURCHASE

Factors Affecting Purchase ADVERTISEMENT

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Media of Advertisement influencing the Purchase

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Reaction of consumers if new brand

27 29 No, Not at all

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PROJECT REPORT ON CONSUMER PREFERENCETOWARDS NESTLE AND CADBURY

Que1. Do you eat chocolate?

Que2. Which brand of chocolate do you prefer?

Que3. Which sub-brand you have purchased?

Dairy Milk Kit Kat

Perk Milky Bar

Temptation Milk Chocolate

Dairy Milk Kit Kat

Perk Milky Bar

Temptation Milk Chocolate

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Factors Very Important Normal Least None

Que7. Which form of a chocolate do you like?