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Competitive Analysis: Product Categories Researched Category Name

This document outlines a competitive analysis across five product categories (CAT A-E). For each category, it identifies top competitors and analyzes their strengths, key channels, pricing models, and differences from the analyzing company. It also examines category trends like underserved areas and evaluates opportunities for the company. The analysis seeks to understand competitors and inform business strategy on a per-category basis.

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0% found this document useful (0 votes)
36 views54 pages

Competitive Analysis: Product Categories Researched Category Name

This document outlines a competitive analysis across five product categories (CAT A-E). For each category, it identifies top competitors and analyzes their strengths, key channels, pricing models, and differences from the analyzing company. It also examines category trends like underserved areas and evaluates opportunities for the company. The analysis seeks to understand competitors and inform business strategy on a per-category basis.

Uploaded by

ajayikayode
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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COMPETITIVE ANALYSIS

PRODUCT CATEGORIES RESEARCHED

CATEGORY NAME

CAT A

CAT B

CAT C

CAT D

CAT E

IDENTIFIED TOP COMPETITOR 1

Company Name

STRENGTHS

IDENTIFIED TOP COMPETITOR 2

Company Name

STRENGTHS
Create Your Competitive Analysis in Smartsheet
TITIVE ANALYSIS
PRODUCT CATEGORIES RESEARCHED

CATEGORY DESCRIPTION

IDENTIFIED TOP COMPETITOR 1

Company Name

DESCRIPTION

IDENTIFIED TOP COMPETITOR 2

Company Name

DESCRIPTION
e Your Competitive Analysis in Smartsheet
COMPETITIVE ANALYSIS - CAT A
CATEGORY NAME

CAT A

IDENTIFIED TOP COMPETITOR 1

SUBJECT

COMPANY NAME

COMPANY NAME
TITIVE ANALYSIS - CAT A
CATEGORY DESCRIPTION

IDENTIFIED TOP COMPETITOR 1

DESCRIPTION

COMPANY CLAIMS

COMPANY CLAIMS
CATEGORY FIND

UNDER-SERVED AREAS

UNSERVED AREAS

POTENTIAL PARTNERSHIPS

OTHER OPPORTUNITIES

OUR COMPANY

DISTINCTIVE TRAITS SUBSTANTIATING STATEMENTS

COMPETITIORS

DISTINCTIVE TRAITS SUBSTANTIATING STATEMENTS


CATEGORY FINDINGS

MPANY
DISTINGUISHING
KEY CHANNELS PRICING MODEL
ADVANTAGES

ITIORS
DISTINGUISHING
KEY CHANNELS PRICING MODEL
ADVANTAGES
PROMOTIONS /
ADDITIONAL COMMENTS
OFFERS

PROMOTIONS /
ADDITIONAL COMMENTS
OFFERS
COMPETITIVE ANALYSIS - CAT B
CATEGORY NAME

CAT B

IDENTIFIED TOP COMPETITOR 1

SUBJECT

COMPANY NAME

COMPANY NAME
TITIVE ANALYSIS - CAT B
CATEGORY DESCRIPTION

IDENTIFIED TOP COMPETITOR 1

DESCRIPTION

COMPANY CLAIMS

COMPANY CLAIMS
CATEGORY FIND

UNDER-SERVED AREAS

UNSERVED AREAS

POTENTIAL PARTNERSHIPS

OTHER OPPORTUNITIES

OUR COMPANY

DISTINCTIVE TRAITS SUBSTANTIATING STATEMENTS

COMPETITIORS

DISTINCTIVE TRAITS SUBSTANTIATING STATEMENTS


CATEGORY FINDINGS

MPANY
DISTINGUISHING
KEY CHANNELS PRICING MODEL
ADVANTAGES

ITIORS
DISTINGUISHING
KEY CHANNELS PRICING MODEL
ADVANTAGES
PROMOTIONS /
ADDITIONAL COMMENTS
OFFERS

PROMOTIONS /
ADDITIONAL COMMENTS
OFFERS
COMPETITIVE ANALYSIS - CAT C
CATEGORY NAME

CAT C

IDENTIFIED TOP COMPETITOR 1

SUBJECT

COMPANY NAME

COMPANY NAME
TITIVE ANALYSIS - CAT C
CATEGORY DESCRIPTION

IDENTIFIED TOP COMPETITOR 1

DESCRIPTION

COMPANY CLAIMS

COMPANY CLAIMS
CATEGORY FIND

UNDER-SERVED AREAS

UNSERVED AREAS

POTENTIAL PARTNERSHIPS

OTHER OPPORTUNITIES

OUR COMPANY

DISTINCTIVE TRAITS SUBSTANTIATING STATEMENTS

COMPETITIORS

DISTINCTIVE TRAITS SUBSTANTIATING STATEMENTS


CATEGORY FINDINGS

MPANY
DISTINGUISHING
KEY CHANNELS PRICING MODEL
ADVANTAGES

ITIORS
DISTINGUISHING
KEY CHANNELS PRICING MODEL
ADVANTAGES
PROMOTIONS /
ADDITIONAL COMMENTS
OFFERS

PROMOTIONS /
ADDITIONAL COMMENTS
OFFERS
COMPETITIVE ANALYSIS - CAT D
CATEGORY NAME

CAT D

IDENTIFIED TOP COMPETITOR 1

SUBJECT

COMPANY NAME

COMPANY NAME
TITIVE ANALYSIS - CAT D
CATEGORY DESCRIPTION

IDENTIFIED TOP COMPETITOR 1

DESCRIPTION

COMPANY CLAIMS

COMPANY CLAIMS
CATEGORY FIND

UNDER-SERVED AREAS

UNSERVED AREAS

POTENTIAL PARTNERSHIPS

OTHER OPPORTUNITIES

OUR COMPANY

DISTINCTIVE TRAITS SUBSTANTIATING STATEMENTS

COMPETITIORS

DISTINCTIVE TRAITS SUBSTANTIATING STATEMENTS


CATEGORY FINDINGS

MPANY
DISTINGUISHING
KEY CHANNELS PRICING MODEL
ADVANTAGES

ITIORS
DISTINGUISHING
KEY CHANNELS PRICING MODEL
ADVANTAGES
PROMOTIONS /
ADDITIONAL COMMENTS
OFFERS

PROMOTIONS /
ADDITIONAL COMMENTS
OFFERS
COMPETITIVE ANALYSIS - CAT E
CATEGORY NAME

CAT E

IDENTIFIED TOP COMPETITOR 1

SUBJECT

COMPANY NAME

COMPANY NAME
TITIVE ANALYSIS - CAT E
CATEGORY DESCRIPTION

IDENTIFIED TOP COMPETITOR 1

DESCRIPTION

COMPANY CLAIMS

COMPANY CLAIMS
CATEGORY FIND

UNDER-SERVED AREAS

UNSERVED AREAS

POTENTIAL PARTNERSHIPS

OTHER OPPORTUNITIES

OUR COMPANY

DISTINCTIVE TRAITS SUBSTANTIATING STATEMENTS

COMPETITIORS

DISTINCTIVE TRAITS SUBSTANTIATING STATEMENTS


CATEGORY FINDINGS

MPANY
DISTINGUISHING
KEY CHANNELS PRICING MODEL
ADVANTAGES

ITIORS
DISTINGUISHING
KEY CHANNELS PRICING MODEL
ADVANTAGES
PROMOTIONS /
ADDITIONAL COMMENTS
OFFERS

PROMOTIONS /
ADDITIONAL COMMENTS
OFFERS

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