A report submitted in the partial fulfillment of the course

[ Principles of management ]

By GROUP 5

Date : 17/04/2017

TABLE OF CONTENTS
 1. Introduction

2. Major dimensions of Organization Culture

3. Key elements of the Organization Structure

4. Corporate Social Responsibility activities of the organization

5. Conclusion

6. References

Introduction

Wipro originally had started as a vegetable oil company from an old mill which was founded by
Azim Premji’s father in 1947 . Azim Premji, a graduate in Electrical Engineering from Stanford
University, proceeded to be the leader of the company at the age 21 after his father passed away
. After taking the leadership he changed and transformed Wipro (Western India Vegetable
Products Ltd) to a company that manufactured laundry soap,wax and tin containers,hydrogenated
cooking oils and later established Wipro Fluid Power to manufacture hydraulic and pneumatic
cylinders in 1975. Then it was valued at 2 million dollars .

In late 1970s IBM , Intel and other foreign MNCs had to leave India due to Janata Regimes Ideas
for self sufficient India. Wipro being an Indian company then entered the Information
Technology Sector.In about two years it began to develop its new computers .By 1981 it started
to sell its finished products.Thus that made Wipro India’s first computer makers .The company
had obtained licence in technology from Sentinel Computers in United States and then began to
build India’s first mini-computers. Wipro then hired innovative managers who had technical
knowledge and lot of business experience.

After building the computers and minicomputers it moved to Software development .By 1980 it
started to develop customised software packages for its hardware customers.All these upcomings
led to a subsequent expansion in the IT business. The first Indian 8086 chip was invented shortly
thereafter.

Wipro Technologies has now been a pioneer in India’s IT business for over a period of 25 years.
It is largest outsourced R&D provider and is a leading organisation in remote delivery of IT
Services.Wipro is globally recognized for its innovative approach towards delivering business
value and its commitment to sustainability. It has been a global provider of consulting
services,IT services,infrastructure outsourcing and business process services.Today Wipro is a
global information technology, consulting and outsourcing company with 170,000+ workforce
serving clients in 175+ cities across 6 continents and over 50 countries. A career in Wipro would
be a great platform to have many opportunities in working with the latest technologies alongside
the innovative minds .

Major dimensions of Organization Culture

1. Attention to detail : This dimension can be clearly understood via an incident that an
employee at Wipro had narrated.In 1982-83 the marketing executive at Wipro was being
transferred to chennai and before his departure premji wanted a detailed presentation for
his marketing approach in Chennai , target markets and customer identification
 strategies.The executive though had not included some of the information about few
clients.Though Premji could figure that out and pointed him this fact after the meeting
.This incident clearly depicts how Wipro’s founder had an eye for details and also used
prepare himself before reviews also.
2. People Orientation: Wipro itself claims that being People oriented is one of the main
reasons behind its success.It touches many lives and makes differences in the lives of
employees ,customers ,partners and stakeholders alike .Thus by encouraging feedback
and promoting an open culture Wipro clearly gives a strong evidence for the fact that
excellence is not a destination but a journey of continuous improvement
3. Innovation and risk taking: For good Innovation, commercial viability is one of the
critical factors as determined by WIPRO. Framework of Innovation which covers
guidelines right from the idea and taking it all the way to commercialization of the idea,
is developed by the Top people in Management.Wipro also have a detailed framework of
rewards and recognition policy which motivates employees to come up with innovative
ideas. Employees post their ideas at WIPRO Intranet which makes the whole process web
enabled. Wipro constituted innovation teams, conducted workshops, and issued
innovation process guidelines to all its managers and business group heads. CTO and five
permanent members evaluates the idea and its commercial viability in Innovation
Council.
4. Team orientation: Execution is crucial in each and every task. Premji started at Wipro
driven by one basic idea – to build an organization which was deeply committed to
morals and values, in the firm belief that success in business would eventually and
inevitably follow. Unflinching commitment to values continues to remain at the heart of
Wipro. Premji strongly believes that ordinary people are capable of pulling off
extraordinary tasks when organized into highly organised teams. He take personal interest
keenly in developing leaders and teams and additionally invests time as faculty in
Wipro’s leadership development programs. Manager Excellence Framework: Manager
capability building was identified as a specific centre area of focus, after the 2011 EPS.
The Manager Excellence Framework was launched in October 2012. The framework
includes a set of resources available to managers helpful in boosting the team
performance, build process capability and chart out self-learning, motivational and
development plan.Work is organized in following teams.
a. Human resource team
b. Employee Advocates
c. Business units and account teams
 d. Global Operations team, The People Function, The Investor Relations team and
The Legal team
e. The Customer team
f. The Innovation team
g. Sales Enabling team
h. Risk Management team
5. Stability: They always try to change the business landscape and customer needs the
success of individuals and the company as a whole. They have structured their
organizational processes and capabilities around customer demands, backed by
significant investments in training and skill enhancements. They are encouraging their
teams’ need to retain the passion to maintain the status quo.
Key elements of the Organization Structure:

Overview of the Business Segment, Departmentalization and Work Specializations

WIPRO’s business comprises of the IT Services and the IT Products segments. To align
WIPRO’s with industry trends, WIPRO started providing WIPRO’s IT Services segment revenue
and results through industry verticals beginning with the year that ended on March 31, 2014.
WIPRO’s industry verticals are subject to change and may vary depending on trends in the
industry. Note 29 of the Notes to Consolidated Financial Statements gives additional information
regarding WIPRO’s segments and IT Services verticals. IT SERVICES Offerings WIPRO are a
leading provider of IT services to enterprises over the globe. WIPRO provides a range of
services which includes digital strategy advisory, customer centered design, technology
consulting, custom application design, reengineering and maintenance, integration of systems,
package implementation, global infrastructure services, business procedure services, cloud,
mobility and analytics services, research, development and hardware and software design.
WIPRO offers these services globally leveraging WIPRO’s products, platforms and solutions
through a team of over 170,000 employees employing WIPRO’s Global Delivery Model.

WIPRO’s key service offerings are given below:

Digital: At Wipro Digital, WIPRO dreams, designs and builds people-centered and human-
shaped experiences for a digital world.

WIPRO’s multi-disciplinary, purpose-built team includes experts in digital and marketing

strategies, service design, user interaction, technology and agile development and much more.
Wipro Consulting Services consults and leads organizational and business process
transformations in order to improve performance, increase effectiveness, cause reduntant costs
and improve resilience.

Application Services: WIPRO offers integrated business solutions that span the enterprise
applications and digital transformations in security and testing. WIPRO’s services include:

● Oracle Applications
● SAP Applications
● Connected Enterprises
● Cloud Applications
● Enterprise Architecture
● Solutions in Enterprise Security
● Testing
● Transformation Group
Global Infrastructure Services : Global Infrastructure Services is an end-to-end IT
infrastructure and management services provider that helps clients in their digital evolution
globally.

Product Engineering Services Group : Product Engineering Services Group facilitates

breakthrough products and engineering services across all major industry verticals.

Analytics: At Analytics, the spectrum of offerings span the entire length of the Data-
Information-Insight Supply Chain including arti-ficial intelligence, machine learning, advanced
analytics, data and information management and huge data platforms.

Business Process Services : Business Process Services is a global leader in providing

forthcoming generation technology-led business process services to global enterprises.

Chain of Control

WIPRO’s Corporate Governance philosophy is practised through the following four functional
layers:

1. Shareholders

2. Board of Directors

3. Sub-Committee of Board of Directors

4. Audit/Risk and Compliance Committee

 ● Board Governance, Nomination and Compensation Committee with the additional
responsibility of CSR
● Strategy Committee Administrative, Shareholders and Investors Grievances Committee
(Stakeholders Relationship Committee)
Corporate Social Responsibility activities of the organization

Wipro Enterprises is dedicated to operate and expand its business in a socially responsible way.
The terms of reference of the Corporate Social Responsibility (CSR) broadly comprises and is a
part of Board Governance, Nomination and Compensation Committee (BGNCC) and these terms
of reference are in line with Section 135 of the Companies Act, 2013.
It is an initiative by the Wiproites, their family members and friends to contribute in areas of
education, community and social development & welfare. This is a unique corporate experiment
to channelise the contributions of the Wiproites and their desire to make meaningful
contributions to the society consistently.

Wipro Enterprises’ CSR Policy:

i. Strategic:
They choose domains and issues to engage with, which are force amplifiers for social change and
sustainable development.

ii. Systemic:
They engage in systemic issues that require deep, meaningful and challenging work. The
objective is to make systemic change at the ground level over a specified period of time.

iii. Deliberative:
They emphasise on depth and on the long term commitment implying a deliberative approach
that precludes spreading ourselves thin. By implication, it also means that they are wary of
expanding and growing their social ventures as ends in themselves. they will continue to adhere
to this approach in the future.

CSR projects or activities:

❖ Providing preventive and curative health services with special focus on malnutrition and
infant mortality rate.
❖ Education for the underprivileged in immediate communities
❖ Initiatives in education of children who are disabled
❖ Initiatives in sustainable education in schools and colleges across the country
 ❖ Programs of higher education in engineering, science and technology linked to
development of skills for the IT industry
❖ Initiatives in improving the education system in engineering colleges in the country
❖ Ensuring a sustainable environment, ecological balance and agroforestry
❖ Development projects in rural areas

The highlights of their initiatives for 2014-15 are mentioned below:

❖ Education
● WATIS
Wipro Applying Thought in Schools (WATIS) is an initiative on bringing school
education reform in India. In the past 14 years, WATIS has worked closely with 35
organizations for improvement of school education. Their work spread over 67
educational projects, till date has involved over 2300 schools and 13,250 educators across
17 states of India reaching about 1 million students. strengthening ecological education in
schools and supporting education of children from backward communities

● Earthian is a program which brings together two key concerns: Education and
Sustainability. It comprises of an annual cycle where schools and colleges across India
participate in a nourishing learning program.
● The Wipro Academy of Software Excellence program helps graduates in Science to go
for a Masters degree in Software Engineering (M.Tech). It has been running in
partnership with the Birla Institute of Technology & Science (BITS), Pilani and VIT.
● Mission10X that started in 2007 has the objective of improving education in India’s
engineering colleges. In the last six years, Mission10X has reached out to 26,313 faculty
members across 1300 plus engineering colleges in 27 states of the country.
❖ Primary Health Care and Communities
● Their urban biodiversity program addresses objectives of building biodiversity in their
urban campuses while using it as a platform too for increased education and public
support. Their first project was Unique Butterfly Park in the Electronic City campus in
Bangalore which got completed in early 2014.

Conclusion
Wipro has taken giant leaps into being a successful global information technology, consulting
and outsourcing company starting from a small setup in Amalner, a small town in Jalgaon district
by Mohamed Premji as 'Western India Palm Refined Oil Limited'. All this has resulted due to
careful departmentalization, team work and the culture of the organisation. As seen above, the
organisation manages its overall functioning via systematic strategies, having an effective
chain of control. The organisation also operates and expands its business by being socially
responsible by engaging in strategic, systematic and deliberate CSR policies.

References

1.“Wipro-Annual-Report-2016”-http://www.wipro.com/documents/investors/pdf-files/Wipro-
Annual-Report-2016.pdf

2."Wipro - The Journey". Wipro

3.(About Wipro )http://www.wipro.com/about-Wipro/

4.”how-top-guns-of-india-inc-mentor-their-employees ” http://economictimes.indiatimes.com