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PART 2

Broadening the Scope Of Marketing

In Part 2, we present an expanded perspective of marketing – one that is necessary today.

Chapter 5 Societal, Ethical, and Consumer Issues In this chapter, we examine the interaction of marketing
and society. We begin by exploring the concept of social responsibility and discussing the impact of company and
consumer activities on natural resources, the landscape, environmental pollution, and planned obsolescence.
Next, ethics is discussed from several vantage points: business, consumer, global, and teachability. We then turn
to consumerism and consider the basic rights of consumers: to information, to safety, to choice in product
selection, and to be heard. The current trends related to the role of consumerism are also noted.

Chapter 6 Global Aspects of Marketing Here, we place marketing into a global context – important for both
domestic and international firms, as well as those large and small. We distinguish among domestic, international,
and global marketing. Then, we see why international marketing takes place and how widespread it is. Cultural,
economic, political and legal, and technological factors are discussed. We conclude by looking at the stages in the
development of an international marketing strategy: organization, entry decisions, degree of standardization, and
product, distribution, promotion, and price planning.

Chapter 7 Marketing and the Internet At this point, we look at the emergence of the Internet and its impact
on marketing practices. We show why the Internet is valuable in marketing and look at the many potential
marketing roles for the Internet. Next, we cover how the Internet may be used to enhance a marketing strategy
and present several examples. We end the chapter with a discussion of the challenges of the Internet in marketing
and a forecast about the future of E-marketing.

After reading Part 2, you should understand elements 6-8 of the strategic marketing plan outlined in Table 3-2.

PART 3

Consumer Analysis: Understanding and Responding To Diversity In The Marketplace

In Part 3, we see why consumer analysis is essential and discuss consumer characteristics, needs, profiles, and
decision making – and how firms can devise marketing plans responsive to today’s diverse global marketplace.

Chapter 8 Final Consumers This chapter is devoted to final consumer demographics, lifestyles, and decision
making. We examine several specific demographics (objective and quantifiable characteristics that describe the
population) for the United States and other countries around the globe. By studying final consumer lifestyles and
decision making, we can learn about why and how consumers act as they do. Lifestyles encompass various social
and psychological factors, many of which we note here. The decision process involves the performed steps as
consumers move from stimulus to purchase or nonpurchase.

Chapter 9 Organizational Consumers Here, we focus on organizations purchasing goods and services for
further production, use in operations, or resale to other consumers – business-to-business marketing. We look at
how they differ from final consumers and at their individual characteristics, buying goals, buying structure,

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constraints on purchases, and decision process.

Chapter 10 Developing a Target Market Strategy We now discuss how to plan a target market strategy.
Consumer-demand patterns and segmentation bases are examined; and undifferentiated marketing, concentrated
marketing, and differentiated marketing are explained and contrasted. The requirements for successful
segmentation and the importance of positioning are also considered. We conclude with a discussion of sales
forecasting.

After reading Part 3, you should understand element 9 of the strategic marketing plan outlined in Table 3-2.

PART 4

Product Planning

A firm needs a systematic marketing plan if it is going to practice the marketing concept. This plan centers on the
four elements of the marketing mix: product, distribution, promotion, and price. We present these elements in
Parts 4 through 7, with Part 4 devoted to product planning.

Chapter 11 Basic Concepts in Product Planning Here, we define tangible, augmented, and generic products
and distinguish among different types of consumer and industrial products (both goods and services). We look at
product mix strategies, product management organizations, and product positioning in detail. The roles of
branding and packaging in product planning are also covered. The chapter concludes with a look at the global
dimensions of product planning.

Chapter 12 Goods Versus Services Planning In this chapter, we look at the scope of goods and services, and
present a goods/services continuum. We review goods and services classification systems. Then, we study the
special considerations in the marketing of services. We also see that service marketing has lagged behind goods
marketing and why this is changing. At this point, our discussion turns to nonprofit marketing and its distinction
from profit-oriented marketing. We examine how nonprofits can be classified and the role of nonprofit marketing
in the economy.

Chapter 13 Conceiving, Developing, and Managing Products To conclude Part 4, we look at products from
their inception to their removal from the marketplace. We present the concept of the product life cycle and
discuss types of new products, reasons for new-product failures, and the new-product planning process. We
explain the growth of products in terms of the adoption and diffusion processes, and note several methods for
extending the lives of mature products. Product deletion strategies are also offered.

After reading Part 4, you should understand element 10 of the strategic marketing plan outlined in Table 3-2.

PART 5

Distribution Planning

Part 5 deals with distribution, the second major element of the marketing mix.

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Chapter 14 Value Chain Management and Logistics Here, we study the value chain and value delivery chain,
which encompass all activities and parties that create and deliver a given level of customer value. This requires
careful planning as to the physical movement and transfer of ownership of a product from producer to consumer.
We explore distribution functions, types of channels, supplier/distribution intermediary contracts, channel
cooperation and conflict, the industrial channel, and international distribution. We also look at logistics, especially
transportation and inventory management issues.

Chapter 15 Wholesaling In this chapter, we examine wholesaling – buying and/or handling goods and services
and their subsequent resale to organizational users, retailers, and/or other wholesalers. We show wholesaling’s
impact on the economy, its functions, and its relationships with suppliers and customers. We describe the major
company-owned and independent wholesalers and note trends in wholesaling.

Chapter 16 Retailing Here, we concentrate on retailing, which consists of those business activities involved
with the sale of goods and services to the final consumer. We show retailing’s impact on the economy, its
functions in distribution, and its relationship with suppliers. We categorize retailers by ownership, store strategy
mix, and nonstore operations. We also describe several retail planning considerations and note trends in retailing.

After reading Part 5, you should understand element 11 of the strategic marketing plan outlined in Table 3-2.

PART 6

Promotion Planning

Part 6 covers promotion, the third major element of the marketing mix.

Chapter 17 Integrated Marketing Communications Here, we broadly discuss promotion planning – all
communication used to inform, persuade, and/or remind people about an organization’s or individual’s goods,
services, image, ideas, community involvement, or impact on society. We describe the basic types of promotion
and the stages in a channel of communication. Next, we present the steps in developing an overall promotion
plan. We conclude the chapter with global promotion considerations, and the legal environment and criticisms of
promotion.

Chapter 18 Advertising and Public Relations In this chapter, we examine two of the four types of promotion:
advertising and public relations. Advertising is paid, nonpersonal communication by an identified sponsor, and
public relations is any form of image-directed communication by an identified sponsor or the independent media.
We detail the scope and attributes of advertising and public relations, and describe the role of publicity. We
discuss developing advertising and public relations plans in depth.

Chapter 19 Personal Selling and Sales Promotion Now, we focus on the two other key elements of a
promotion mix: personal selling and sales promotion. Personal selling is oral communication with one or more
prospective buyers by paid representatives for the purpose of making sales, and sales promotion is the paid
marketing communication activities (other than advertising, publicity, or personal selling) that stimulate consumer
purchases and dealer effectiveness. We describe the scope, characteristics, and stages in planning for both
personal selling and sales promotion.

After reading Part 6, you should understand element 12 of the strategic marketing plan outlined in Table 3-2.

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PART 7

Price Planning

Part 7 covers pricing, the fourth and final element of the marketing mix.

Chapter 20 Considerations in Price Planning In this chapter, we study the role of price, its importance, and
its interrelationship with other marketing variables. Price-based and nonprice-based approaches are contrasted.
We also look at each of the factors affecting price decisions in depth: consumers, costs, government, channel
members, and competition.

Chapter 21 Developing and Applying a Pricing Strategy Here, we explain how to construct and enact a
pricing strategy. First, we distinguish among sales, profit, and status quo objectives. Next, the role of a broad
price policy is discussed. Then, we introduce three approaches to pricing (cost-, demand-, and competition-
based) and show how they may be applied. We also explain why cost-, demand-, and competition-based pricing
methods should be integrated. A number of pricing tactics, such as customary and odd pricing, are examined. The
chapter concludes by noting methods for adjusting prices.

After reading Part 7, you should understand element 13 of the strategic marketing plan outlined in Table 3-2.

PART 8

Marketing Management

In Part 8, we tie together the concepts introduced in Chapters 1 through 21 and discuss planning for the future.

Chapter 22 Pulling It All Together: Integrating and Analyzing the Marketing Plan We first note the value
of developing and analyzing integrated marketing plans. Next, the elements in a well-integrated marketing plan
are examined: clear organizational mission, long-term competitive advantages, precisely defined target market,
compatible subplans, coordination among SBUs, coordination of the marketing mix, and stability over time. We
then study five types of marketing plan analysis: benchmarking, customer satisfaction research, marketing cost
analysis, sales analysis, and the marketing audit. These are valuable tools for evaluating the success or failure of
marketing plans. We conclude with a look at why and how firms should anticipate and plan for the future.

After reading Part 8, you should understand elements 14 and 15 of the strategic marketing plan outlined in Table
3-2.

OPPORTUNITYISNOWHERE!

ENJOY YOUR JOURNEY!

BEST WISHES,

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SUGGESTED HIGH INVOLVEMENT PROJECT (TERM PAPER) TOPICS

PART ONE: AN INTRODUCTION TO MARKETING

The Changing Role of Marketing in the United States

Classical Versus Modern Definitions of Marketing
Pillsbury: From Production Era to Marketing Company Era
The Marketing Concept: A Critical Analysis
Employment Trends and Career Opportunities in Marketing
Marketing and the Quality of Life
The Evolution of Marketing Functions and Marketing Performers
A Current Marketing Analysis of Swatch
A Current Marketing Analysis of Atari

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The Marketing of the Spectra Camera by Polaroid
The Marketing Environment at General Electric
The Impact of Corporate Culture on Marketing
Differential Advantages: A Small-Firm Perspective
Types of Marketing Organizations: A Critical Review
Extended Versus Routine Consumer Decision Making
Low-Involvement Purchasing
A Critical Review of Brand Loyalty
Industrial Versus Final Consumer Marketing
Value Analysis: An Assessment
Vendor Analysis: An Assessment
The Impact of Derived Demand on the Steel Industry
How to Use the Standard Industrial Classification System
End-Use Analysis: An Assessment
The U.S. Government as a Consumer
A Critical Review of the Organizational Consumer's Decision Process
Conflict Resolution by Organizational Consumers
New Task Purchases by Organizational Consumers
A Critical Review of Mass Marketing
Market Segmentation Versus Multiple Segmentation
The Majority Fallacy: When to Pursue It and When to Avoid It
Geographic Segmentation and Food Products
Segmentation of the Automobile Market Using Personal Demographics
Benefit Segmentation: Uses and Limitations
The Heavy-Half Segment Versus the Light-Half Segment: Marketing
Implications
VALS: A Critical Review
How to Develop a Segmentation Strategy: A Fast-Food Restaurant Application
Organizational Consumer Segmentation
Sales Forecasting Techniques: An Assessment
The Interaction of Sales Penetration and Diminishing Returns

PART TWO: UNDERSTANDING CONSUMERS

Major Demographic Trends and Their Marketing Implications

Using the Survey of Buying Power
A Comparison of Two Leading Consolidated Metropolitan Statistical Areas
Geographic Population Shifts: Marketing Opportunities and Problems
Trends in U.S. Family Income Since 1960
Working Women and Marketing Plans
Demographic Profiles

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Current Popular Consumer Life-Styles and Their Marketing Implications

A Critical Review of Psychographics
The Impact of Culture on Consumer Decisions
The Impact of Reference Groups on Consumer Decisions
Opinion Leaders: Who Are They and How Can They Be Reached?
Traditional and Nontraditional Family Life Cycles
Trends in Consumer Activities
The Impact of Personality on Consumer Decisions
The Impact of Perceived Risk on Consumer Decisions
How to Market Ben-Gay to "Sports-Active" People
The Consumer's Decision Process
The Role of Manufacturers' Agents
The Role of Selling Merchants
Trends in Wholesaler Productivity
Customer Service and Wholesaling
Segmentation Strategies of Wholesalers
Wholesaling in the Food Industry
A Critical Analysis of Wal-Mart
Credit Sales in Retailing
The Costs of Retailing
Kroger: A Leading Food Retailer
May Department Stores: A Leading General Merchandise Retailer
Procter & Gamble/Retailer Relations
Independent Versus Chain Retailing: Trends and Their Implications
The Pros and Cons of Retail Franchising
The Limited Growth of Consumer Cooperatives
The Decline of the Traditional Supermarket
Department Stores: Tough Times Ahead
Has the Retail Catalog Showroom Peaked?
Trends in Direct Marketing
Unplanned Business District Versus Planned Shopping Centers
Scrambled Merchandising: Opportunities and Potential Problems
Applying the Wheel of Retailing
Computer Technology and Retailing

PART THREE: PRODUCT PLANNING

Tangible, Extended, and Generic Product Definitions: Their Role in Product

Planning
The Differences in Marketing Strategies for Convenience, Shopping, and
Specialty Goods
The Marketing of Impulse Goods
The Differences in Marketing Strategies for Installations, Raw Materials,
and Fabricated Parts
The Marketing of Business Advisory Services
Product Mix Alternatives: Their Pros and Cons
Product Management Organizations: A Critical Review
Product Positioning and Women's Jeans
Product Positioning and Multiple Segmentation Strategies
Developing a Balanced Product Portfolio
Applying the Product Life Cycle to Major Appliances
Evaluating the Product Life-Cycle Concept
Self-Fulfilling Prophecies and the Product Life Cycle
Contrasting Product Modifications, Minor Innovations, and Major Innovations
in New-Product Planning
Why New-Product Planning Is So Risky

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How to Reduce Risk in New-Product Planning

How to Generate New-Product Ideas: A Critical Review
The Role of Product Screening in New-Product Planning
Contrasting Competitive Structures: Monopoly, Oligopoly, Monopolistic
Competition, and Pure Competition
The Changing Role of the Federal Trade Commission
The Pros and Cons of the Drug Price Competition and Patent Term Restoration Act
The Impact of Real Income on Marketing
Technological Breakthroughs and Marketing
Marketing Myopia
The Soda Wars
The Interaction of Strategic Planning and Marketing
Relationships between Marketing and Other Functional Areas in an Organization
Organizational Mission at 3M and Its Effects on Marketing
The Pros and Cons of Establishing Strategic Business Units
The Value of Situation Analysis
Portfolio Analysis and Marketing
The Product/Market Opportunity Matrix and PepsiCo
A Critical Review of the Boston Consulting Group Matrix
A Critical Review of the General Electric Business Screen
Strategic Planning at Westinghouse
BehaviorScan: Opportunities and Limitations
The Scientific Method and Marketing Research
Trends in Marketing Research
Exploratory Versus Conclusive Research Techniques
A Critical Review of Secondary Data Sources
Primary Data Collection Methods: A Comparison of Surveys, Observation,
Experiments, and Simulation
The Evolution of Marketing Information Systems
Marketing Research Versus Marketing Information Systems

PART FOUR: DISTRIBUTION PLANNING

A Critical Analysis of Tandy's Vertical Integration Strategy

Distribution Planning by Sherwin-Williams
The Sorting Process and Distribution Planning
IBM's Failure With It's Company-Owned Product Centers
How to Select a Channel of Distribution
Direct Versus Indirect Channels of Distribution
Exclusive, Selective, and Intensive Distribution in the Jewelry Industry
Channel Cooperation and Conflict: An Assessment
How to Use Pushing and Pulling Channel Strategies
The Unique Characteristics of Industrial Channels of Distribution
Physical Distribution Trends
The Total-Cost Approach to Physical Distribution
The Changing Role of Railroads
The Emergence of Transportation Service Companies
A Critical Analysis of Just-In-Time Inventory Systems
Company Stock Turnover Rates by Industry
A Critical Analysis of EOQ
Warehousing Decisions
Trends in Pharmaceutical Wholesaling
Wholesaler/Coca-Cola Relations
Comparing Manufacturer and Merchant Wholesaling
Trends in Merchant Wholesaling
Trends in Geographic Pricing

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Open Versus Revolving Credit Accounts

The Evolution of Rebating as a Marketing Tool
A Critical Analysis of Cost-Based Pricing Techniques
The Evolution of Target Pricing
The Value of Price-Floor Pricing
Traditional Versus Modified Break-Even Analysis
The Complexities of Chain-Markup Pricing
Uses and Abuses of Price Discrimination
The Role of Competition-Based Pricing
Price Leadership: Trends and Analysis
The Expected Profit Concept in Competitive Bidding
Pricing by IBM and IBM-Compatible Computer Manufacturers

PART FIVE: PROMOTION PLANNING

Word-of-Mouth Communication
Comparing Promotion Types: Advertising, Publicity, Personal Selling,
and Sales Promotion
Using the Channel of Communication for New, Growing, and Mature Products
Evaluating Company Spokespersons, Celebrities, Actors in Roles, and Company
Sales Personnel as Communication Sources
Consumer Reports as a Communication Source
Understanding the Multistep Flow of Communication
Encoding and Decoding Advertisements and Personal Selling Messages
Symbolism in Marketing Communication
The Pros and Cons of Humor in Marketing Communication
Comparative Messages: An Assessment
Massed Versus Distributed Promotion
Subliminal Advertising: A Continuing Controversy
Measuring Promotion Effectiveness
The Relationship of Primary and Selective Demand
Trends in Institutional Advertising
A Critical Review of Promotion Budgeting Techniques
The Changing Legal Environment of Promotion
Criticisms and Defenses of Promotion: An In-Depth Analysis
The Advertising of Personal Computers
Trends in Advertising Media
The Evolution of Mega-Advertising Agencies
Commercial Versus Cable Television as Advertising Media
Waste in Advertising
The Role of Patents in New-Product Planning
Using Concept Testing for a New Perfume
The High Costs of New-Product Development
The Controversy Over Test Marketing
The Diffusion Process and Fashion
The Role of Mature Products in a Marketing Strategy
The Marketing of the Corvette
The Marketing of the IBM Selectric Typewriter
Product Deletion: A Difficult Marketing Decision
The Licensing of Cabbage Patch Kids: What Next?
The Value of Trade Characters
The Importance of Corporate Symbols
The Trend Toward Company Name Changes
The Battle of the Brands
The Rise and Maturity of Generic Brands
Family Versus Multiple Branding

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The Pros and Cons of Brand Name Licensing

Applying the Consumer's Brand Decision Process in Low-Involvement and
High-Involvement Purchasing Situations
How to Gain Trademark Protection
How to React After Losing Trademark Protection
Trends in Packaging
Package Redesign
Packaging and Channel Cooperation
Packaging and New-Product Planning
UPC and OCR-A: An Assessment

PART SIX: PRICE PLANNING

Price Planning by Bookstores

Why Pricing Has Grown in Importance as a Marketing Variable
Pricing in the Perfume Industry
Pricing and the Product Life Cycle
Price Versus Nonprice Marketing Strategies
Price Elasticity of Demand: Implications for Marketers
The Meaning of Subjective Price to Consumers and Marketers
Horizontal and Vertical Price Fixing: An Assessment
A Critical Review of the Robinson-Patman Act
The Pros and Cons of Unit Pricing
Trends in Bait-and-Switch Advertising
Pricing Decisions and Channel Member Cooperation and Conflict
Pricing by Public Utilities
Price Wars in the Rental-Car Industry
The Impact of Costs on Marketing Strategies
Pricing in a Low-Inflation Economy
Penetration Versus Skimming Price Strategies
The Pricing Strategy of Rent-a-Wreck: An Assessment
The Pricing Strategy of Mercedes-Benz: An Assessment
The Value of the Multistage Approach to Pricing
A Comparison of Cost-Based, Demand-Based, and Competition-Based Price
Strategies
Customary Versus Variable Pricing
A Critical Analysis of Flexible Pricing
The Price-Quality Association: Does It Really Exist?
The Positive and Negative Effects of Marketing on Society
Social Responsibility and Marketing
The Socioecological View of Marketing: An Assessment
The Pros and Cons of Recycling Beverage Containers
An Evaluation of Planned Obsolescence as a Marketing Tool
Ethics and Marketing
A Cost-Benefit Analysis of Social Responsibility
An Evaluation of the Impact of Consumerism
A Critical Review of Warranties
An Evaluation of the Consumer Product Safety Commission
Product Recall: Has It Been an Effective Means to Ensure Product Safety?
A Critical Review of the Proper Roles for Government Agencies, Consumer Groups,
Companies, and Trade Associations in Protecting Consumers
An Evaluation of Item Price Removal

PART SEVEN: EXPANDING THE SCOPE OF MARKETING

The Complexities of International Marketing

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Suggested Term Paper Topics

Contrasting the Comparative Advantages of the U.S., Japan, Canada, Mexico,

and France
The Evolution of the U.S. Trade Deficit
Comparing the U.S., European, Latin American, and Asian Cultures: Implications
for Marketers
Standards of Living Around the World: Marketing Implications
Comparing Industrialized, Developing, and Less-Developed Countries:
Marketing Implications
Trade Restrictions: An Analysis and Examples of Tariffs, Trade Quotas,
Embargoes, and Local Content Laws
A Critical Review of GATT (General Agreement on Tariffs and Trade)
The Evolution of the European Community
An Evaluation of the Use of Joint Ventures
Globalization: A Concept Whose Time Has Not Yet Come?
Straight-Extension Versus Product-Adaptation Strategies in International
Marketing
Trends in International Advertising
Currency Decisions in International Pricing
Marketing by Profit-Oriented and Nonprofit Hospitals
Service Versus Goods Marketing: Similarities and Differences
Trends in Service Marketing
The Marketing of Credit Cards
The Use of Marketing by Dentists
The Use of Marketing by H&R Block
Performance Standards and Measurement by Service Marketers
An Evaluation of General Motors' Mr. Goodwrench program
Trends in Social Marketing
The Role of Nonprofit Marketing
Nonprofit Marketing: Serving Clients and Donors
The Marketing of a Public University
The Marketing of the American Red Cross
Should Nonprofit Organizations Utilize Marketing Techniques?
A Marketing Controversy: Should Over-the-Counter Drugs in Capsule Form Be
Removed From the Market?
Reach and Frequency in Advertising
Advertising Clutter: What Causes It and How Can It Be Reduced?
Channel Member Conflicts Over Vertical Cooperative-Advertising Agreements
Trends in Publicity Strategies
The Procter & Gamble Corporate Logo Controversy: The Effects of Negative
Publicity
How to Improve Publicity Efforts
Publicity and Coleco: From Cabbage Patch Dolls to Rambo Action Figures
Careers in Personal Selling
An Evaluation of the Buyer-Seller Dyad Under Various Selling Situations
The Interaction of Advertising and Personal Selling for IBM
The Role of a Sales Manager in a Small Industrial Products Firm
Order Takers Versus Order Getters
The Role of a Missionary Salesperson for Pharmaceutical Products
The Canned Sales Presentation Versus the Need-Satisfaction Approach
Trends in Sales Force Compensation
A Critical Review of Sales Promotion
Trends in Couponing
Trends in Point-of-Purchase Displays
Channel-Oriented Sales Promotion Strategies
Final Consumer-Oriented Sales Promotion Strategies

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PART EIGHT: MARKETING MANAGEMENT

How to Integrate a Marketing Plan

An Evaluation of Quaker Oats' Organizational Mission and Marketing Strategy
An Evaluation of Gulf & Western's Changing Organizational Mission and
Marketing Strategy
Integrated Marketing Plans and Smaller Firms
Domino's Pizza: Assessing Competitive Advantages
Limited, Inc.: Analyzing Its Target Market Strategy
Cadillac: Developing an Updated Integrated Marketing Strategy
Strategic Planning at Dayton Hudson: An Assessment
Coca-Cola and Paramount: How to Integrate Marketing Efforts
Tonka: How to Sustain Growth in the Long Run
Warner Communications: Unstable Marketing Plans
Izod: From Rapid Growth to Rapid Decline
Are Pizza Hut and Kentucky Fried Chicken Compatible for PepsiCo?
A Critical Review of Marketing Cost Analysis
Popular Techniques Used in Sales Analysis
Applying the 80-20 Principle to a Variety of Organizations
How to Use Sales Exception Reporting
Trends in Marketing Audits
Horizontal Versus Vertical Marketing Audits
Applying the Marketing Audit to Timex
An Analysis of the Past, Present, and Future of Nike
Marketing Considerations in Anticipating and Planning for the Future
The Marketing Implications of Consumer Demographic Trends
The Marketing Implications of Consumer Life-Style Trends
The Impact of Competition in the Telecommunications on Marketing
Trends in Foreign Competition
The Role of Government in the Future and Its Effect on Marketers
Planning for the U.S. Economy of the Late 1980s and Early 1990s
Stagflation: Will It Return?
Trends in Video-Shopping Services
The Rise and Fall of Viewtron
Trends in Electronic Banking
Electronic Mail: Growth Is Not Yet Reaching Expectations
The Uncertainty of Resource Availability and Its Implications for Marketers
The Implications of Expanding Cable Television Services
A Critical Review of A Passion for Excellence
Trends in the Use of Portfolio Planning
Strategic Planning for Growth Product Categories
The Future of Discount Malls/ Telemarketing Trends:
The Pros and cons of Narrowcasting
An Assessment Pricing in the Auto Industry Over the Next Decade

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