Roger C.

Parker’s
Content Generator
Part 1: Topics
By: Roger C. Parker

ƒ Save time and boost profits using the simple technique

used by authors and master copywriters the world over.

ƒ Never be at a loss for words again.

ƒ Create your own marketing messages that enhance your

credibility and promote your expertise.

ƒ Create web site incentives that build your e-mail list, so

you can keep in touch with past customers for free.

ƒ Save thousands of dollars on freelance writing fees each

year and create precisely the message you want.

ƒ Develop the skills necessary to promote your expertise

and enhance your credibility by creating articles, books, e-
books, newsletters, presentations, teleclasses, and web
site registration incentives—saving thousands of dollars
on outside creative costs.

ƒ Save time with the more than 300 content ideas included—
complete with definitions, examples, and applications.
 Roger C. Parker’s Content Generator Part 1: Topics

Table of Contents

Chapter 1 How to Win Customers Using the Same Technique

I Used to Escape an Awful Job 3

Chapter 2 Writing and Marketing Success 7

Chapter 3 Creativity’s Role in Winning Contests and Customers 14

Chapter 4 Putting the Content Generator to Work 24

Chapter 5 Typical Scenario 29

Chapter 6 Top 10 Content Generator Examples 37

Chapter 7 Topics, Definitions, Examples, Applications 46

Chapter 8 Adding Impact to Lists 93

Chapter 9 About the Author 94

©2003 Roger C. Parker Page 2 of 93

Telephone: 603-742-9673
[email protected]
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 Roger C. Parker’s Content Generator Part 1: Topics

CHAPTER

1 How to Win Customers Using the Same

Technique I used to escape an awful job

I’d like to share with you the technique I used twenty years ago to escape a
high-stress, “no future” job.

For the most part, life in Seattle was great

I just married my wife, Betsy, we had purchased our first home, and, the
previous December, my first son had been just been born. I was living in
Seattle, enjoying the

Unfortunately, I was trapped in a high stress, “no future” job. I was work-
ing 50 to 60 hours a week, but there was no room for advancement.

I was ecstatic when I heard about “the contest.”

It was the first copywriting competition I ever entered

The prize—and, remember, this was over twenty years ago—was a
$5,000.00 big screen projection television. Winning the contest was my key
to a happier future. Selling it would provide me with the economic cush-
ion I needed to quit a job I disliked and go into business for myself as a
freelance copywriter.

I entered to win!

There was no choice. I had to!

©2003 Roger C. Parker Page 3 of 93

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 Roger C. Parker’s Content Generator Part 1: Topics

My strategy
I based my winning entry on a strategy that had never failed me before—
and has never failed me since.

Only recently, however, have I found out that my “secret” technique is one
shared—but rarely revealed—by successful copywriters and authors
around the world.

While my competitors—other contestants—were spending great amounts

of time trying to be “creative”—using outrageous statements, humor, ex-
pensive photography, and contrived scenarios involving political figures,
etc.—I used the technique described on the following pages to prepare my
entry in less than two hours!

Speed was essential so I could move on to other things. I had responsibility

for writing several full-page newspaper advertisements and 60-second ra-
dio spots each week plus my first son had just been born and required spe-
cial care throughout the night. (He had spent the first ten days of his life in
the Intensive Care Unit of Seattle’s Children’s Hospital.)

My quickly-produced ad won out over thousands of entries submitted from

around the country. My entry was chosen over thousands sent in by the in-
dustry’s best professional copywriters, freelancers, and New York City ad-
vertising agencies.

I was flown to Las Vegas to receive First Prize—the $5,000 big screen tele-
vision. I later visited New York City and spent time one of my copywriting
heroes, Sam Scali. Sam Scali—who had judged the contest—was the Presi-
dent of Scali, McCabe, and Sloves, one of the “hot” New York City adver-
tising agencies of the period.

More important, my new business immediately prospered—we moved to

an island in the middle of Puget Sound—and I went on to write 31 books

©2003 Roger C. Parker Page 4 of 93

Telephone: 603-742-9673
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 Roger C. Parker’s Content Generator Part 1: Topics

which have sold more than 1.5 million copies after being translated into
over 30 languages.

You can “win,” too

It’s time to reveal my “secret”—the technique that allowed me to easily
win a hotly-contested copywriting competition while producing several
advertisements each week—and do it despite having to get up throughout
the night to help take care of my son.

You, too, can take advantage of the same technique. My Content Genera-
tor describes a four-step process that can be mastered in minutes—but will
never let you down.

Why am I interested in sharing my ideas at this time?

I have a selfish reason—actually two.

Marketing coach
As a marketing coach, I encourage clients to produce a monthly One-Page
Newsletter. One-Page Newsletters have proven themselves to be the most
efficient way for businesses of all types to keep in constant touch with past
customers and boost their profits.

Yet, many business owners are afraid to commit to a One-Page Newsletter

because they fear they’re “not good enough at writing” to produce a
monthly newsletter.

The unfortunate belief that “good writing is hard” is torpedoing the

dreams (and profits) of tens of thousands of businesses a month. The re-
sult is that many business owners default on loans, suffer the soul-
destroying embarrassment of financial failure, and—worst of all—shut
down their business and “take a job.”

©2003 Roger C. Parker Page 5 of 93

Telephone: 603-742-9673
[email protected]
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Roger C. Parker’s Content Generator Part 1: Topics

Many failed business owners have had to go back to their previous boss,
with hat in hand, and ask for their old job back—for less money than be-
fore.

The more my clients succeed, the more I succeed! By sharing the secret tech-
nique of famous copywriters, showing how to write the words necessary to
keep in constant touch with their clients, more of my clients will succeed.
As a result, my reputation will spread and I’ll be able to help others.

Writing coach
Trade books—i.e. books sold through retail outlets like Amazon.com and
Barnes and Noble—have traditionally represented the best way for service
providers (i.e. consultants) to market themselves.

If you provide a service, writing a nonfiction book about your field in-
stantly promotes you to “expert” status, allowing you to double, triple,
or—even—quadruple your rates!

Yet, many would-be authors are afraid to commit to a book, because they
“didn’t study writing in college” or “always found it hard to write.”

By helping my writing clients get published sooner, again, my reputation

as a writing coach will spread and my coaching will expand.

If you follow the four-step program that follows, you’ll see—like I did in
the contest—that great things happen when you master the simple tech-
nique outlined on the following pages.

You’ll learn how increased profits from improved writing is not only possi-
ble, but inevitable!

In fact, you’ll probably also discover that writing can actually be pleasur-
able!

Roger C. Parker
Dover, NH

©2003 Roger C. Parker Page 6 of 93

Telephone: 603-742-9673
[email protected]
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 Roger C. Parker’s Content Generator Part 1: Topics

CHAPTER

2 Writing and Marketing Success

The ability to write is the ability to succeed in business.

The twin pillars of marketing success are constant customer contact and the
need to educate your market. Both depend on your ability to provide the
right words in the right order.

Constant customer contact

There are three reasons why you must stay in constant contact with your
customers.

Custom retention
Your firm’s profitability depends on keeping past clients.

As Frederich Reichheld wrote in The Loyalty Effect, it costs six to seven

times as much to acquire a new customer as it does to retain a past cus-
tomer. Previous customers are already familiar with your firm and the
services you provide. You can easily reach them through targeted on-line
and off-line promotions.

Previous clients tend to be more open to your recommendations, less de-

manding of discounts, purchase faster, and purchase more. Previous cli-
ents are also the “gold standard” source of pre-sold referrals.

Your goal is to eliminate “churn.” Churn refers to the need to constantly

acquire new customers to replace lost customers.

©2003 Roger C. Parker Page 7 of 93

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 Roger C. Parker’s Content Generator Part 1: Topics

Most businesses resemble Jack and Jill “going up the hill to fetch a pail of
water.” Unfortunately, the pail has a hole in it. No matter how quickly they
return from the well, most of the water they obtain is lost on the way back
to their home. Plug the leak in the pail, however, and they wouldn’t need
to work so hard.

Recognition
Customers need to feel appreciated. Customers go elsewhere when they
feel taken for granted. Over 68% of customer defections can be traced to a
feeling of being ignored. Ignoring customers after they buy is like telling
them: “I only care about you when you have money to spend!”

When you keep in touch with customers and offer valuable information,
customers feel rewarded.

Constant Visibility
You must be constantly visible. Clients have short memories. Unless you’re
visible the day that a client makes up their mind to buy, you’re likely to
miss the sale. “Out of sight, out of mind!”

Awareness resembles the trace on the cardiac monitor on ER. Awareness

begins to decay immediately after the monitor “beeps” at the top of its cy-
cle. Within a short time of contacting a customer, awareness begins to
fade. Soon, you’re invisible and they forget about you. A competitor can
come in and steal the client.

You have frequently contact customers in order to maintain your visibility.

Education-based marketing
In addition to keeping in constant touch with past clients, you must also
educate your market. Education-based marketing simultaneously expands
your market and enhances your credibility and expertise.

©2003 Roger C. Parker Page 8 of 93

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Roger C. Parker’s Content Generator Part 1: Topics

Education has long been regarded as the foundation of effective advertis-

ing.

Joseph Sugarman, one of the most successful direct marketers of all time,
said this in his book, Triggers:

Simply education the reader to the intrinsic value of your

product is equivalent to lowering its price, or at a mini-
mum, providing greater value. …there is a value associated
with the education you are providing your prospect and
your prospect will be willing to pay more as a result..

Harry Beckwith, in The Invisible Touch: The Four Keys to Modern

Marketing, wrote: “Instead of thinking about value-added, think about
knowledge-added. What knowledge can you add to your service, or commu-
nicate about your service, that will make you more attractive to prospects?”

He then goes on to tell the story of his father, a doctor in a small commu-
nity along the Oregon coast. Residents of the town considered his father
one of the three top surgeons in America. But, was he?

Beck with credits his father’s willingness to explain to be the source of his
respect. “He was a masterly teacher. Whenever I went to him with an ache
or pain, he would perfectly explain, in nonmedical language, the hurt, the
cause, and the treatment.” Beckwith concludes:

Communicating clearly is the essence of creating the im-

pression of competence, skill, and mastery. A service pro-
vider’s ability to explain what he does, rather than to do
what he does, is what most influences a prospect’s impres-
sion of his skill.

Creating demand
Nothing can be sold without demand, no matter how low the price or how
big the discount. Educational messages succeed because your market needs
to understand why they should purchase, what they should purchase, and
how they can benefit from the products and services you offer.

©2003 Roger C. Parker Page 9 of 93

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 Roger C. Parker’s Content Generator Part 1: Topics

Writing about Proctor and Gamble’s success, economist Joseph Schumpter

wrote: “It was not enough to produce satisfactory soap, it was also neces-
sary to include people to wash.”

Positioning
When you promote a single product, only that specific product benefits.
But, when you promote your credibility and expertise by sharing valuable
information every product and service you sell benefits. Information differ-
entiates and positions you. You become a resource, a trusted adviser.

Your goal is to be perceived as an expert adviser that knows so much you

can “filter” information and present it in terms your market can relate to.

• You can’t “advertise” the fact that you know more than your competitors.
Attempts to “advertise” your expertise create claims that your market
won’t believe and won’t pay attention to.

• You can, however, “prove” your expertise by sharing information. Shar-

ing your expertise leads your market to the conclusion that you know
what you’re talking about and are worthy of respect.

• Claims fail, proof succeeds!

Putting writing to work

Never before has writing been able to contribute so directly to marketing
success. Technology has reduced the costs of distributing ideas to the point
where even the smallest business can grow on the basis of constant cus-
tomer contact and educational messages.

Here are some of the ways technology permits you to maintain your visi-
bility and educate your market on a budget:

©2003 Roger C. Parker Page 10 of 93

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Roger C. Parker’s Content Generator Part 1: Topics

Keep in constant touch with customers for free

One of the best ways to keep in touch and educate is to publish a monthly
One-Page Newsletter. You can send these newsletters out for free as e-mail
attachment. One-Page Newsletters maintain your visibility and permit you
to prove your competence and expertise.

Expand your opt-in e-mail list

One of the best ways to build your free e-mail newsletter list is to create a
White Paper, or Special Report, that describes the challenges, opportuni-
ties, and trends your market faces.

Few prospects are willing to share their e-mail address with you without a
strong incentive. A White Paper or Special Report provides the incentive
needed to encourage visitors to your web site to submit their e-mail ad-
dress and permission to re-contact them in the future.

E-book
An e-book provides you with more space to acquire qualified prospects, as
well as generate income. E-books can be quickly produced and sold without
expensive software. E-books provide the space you need to boost your
credibility by showing your in-depth knowledge of your field.

Print-on-demand
Print on demand technology eliminates the need to print more books than
you need. Traditionally, you needed to print 1,000, preferably 5,000, copies
of a book in order to obtain low prices from a printer. (If they didn’t sell,
you were out of luck!) But, print-on-demand permits you to print in
quantities of 10, paying as you sell your books, rather than all-at-once, before
you sell them.

Trade books
E-books often lead to published trade books, which promote you to a na-
tional—even international—audience.

©2003 Roger C. Parker Page 11 of 93

Telephone: 603-742-9673
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Roger C. Parker’s Content Generator Part 1: Topics

Teleclasses and teleseminars

One of the biggest challenges that prevents prospects from buying you is
fear of the unknown. Prospects fear making a mistake and hiring a. Tele-
classes and teleseminars provide an opportunity for prospects to get to
know you in a low-cost, low-risk environment.

For approximately $25.00 an hour, you can host up to 100 callers on a

bridge line for up to an hour, delivering a brief presentation and answering
their questions.

Nurture marketing
Autoresponders can instantly respond to a web site visitor’s request for
information. More important, once activated by a prospect’s e-mail,
autoresponders can send several different messages at pre-set intervals.
You can easily send prospects a 4-part telecourse course describing Com-
municate with important prospects at regular intervals.

Memos and proposals.

The ability to write helps you organize your thoughts and present them in
a structured, effective way. Your proposals are, actually, direct marketing
“advertisements” delivered to qualified prospects at the moment of sale.

Daily updates.
Once you have harvested and organized your ideas, you can recycle them
and deliver constantly changing information to prospects as a “tip of the
day” or “tip of the week” e-mail, blog, or home page feature on your web
site. These maintain your visibility while promoting your competence.

Brochures
Writing helps you reframe your arguments as educational messages which
will be received far better than “brag and boast” claims promoting your
competence. Instead of bragging, you can prove your competence by
helping prospects make the right choice.

©2003 Roger C. Parker Page 12 of 93

Telephone: 603-742-9673
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Roger C. Parker’s Content Generator Part 1: Topics

Ads, flyers, home pages

Lists make it easy to immediately grab your market’s attention and present
compelling information.

The ability to forms the foundation of your ability to prepare the market-
ing materials needed maintain constant visibility and educate your market.

©2003 Roger C. Parker Page 13 of 93

Telephone: 603-742-9673
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 Roger C. Parker’s Content Generator Part 1: Topics

CHAPTER

3 How Creativity Helps You Win Both

Contests and Customers

Before we proceed further, however, I have to warn you that the “secret”
I’m about to reveal is not terribly difficult to learn or apply.

If you were looking for an excuse to quit your job and go back to college,
you’ll have to look elsewhere.

The techniques I’m about to describe is easily mastered and can be quickly
implemented.

Its “creative power” isn’t located in the technique itself, but in the way you
apply it to your marketing and writing challenges.

At a glance
My Content Generator is based on numbered lists containing keywords cor-
responding to the ideas you need to present to support your argument.

These lists provide a step-by-step framework that helps both you and your
clients and prospects.

Here’s the procedure:

Step One: Choose a Topic from the examples provided

Refer to the more than 300 examples of sample topics described beginning
on page 42, choose a list category that can help you organize the ideas you
want to communicate. For example:

©2003 Roger C. Parker Page 14 of 93

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Roger C. Parker’s Content Generator Part 1: Topics

• Choose a Content Generator topic like “resources” if you want to de-

scribe what’s needed to successfully complete an action.

• Choose a topic like “trends” if you want to discuss changes in the po-
litical, economic, or legislative environment.

• Choose a topic like “Questions to ask” if you want to help your pros-
pects become better-informed buyers.

Each time you review the more than 300 examples in the Content Gen-
erator, you’ll undoubtedly come up with additional organizing ideas to
jumpstart your creativity.

Step 2: Identify possible ideas

Next, ideas that might help you develop your point. These ideas can con-
sist of:

• The steps necessary to achieve a goal—write a business plan, hire the

right people, obtain the right location, develop a marketing plan, etc.

• The resources necessary to achieve a goal—i.e. financial, personnel, ex-

perience, training, etc.

• The commitments you have to make to succeed—i.e., possible use your

house as collateral, willingness to work long hours, postpone vacations,
ask family members to work without pay, keep the car another year,
etc.

Brainstorming ideas boosts your creativity and helps you easily identify
new ideas. When creating lists, you’ll be surprised how quickly your ideas
will flow. After you’ve identified enough possible ideas, you can edit them,
delete the duplicates, and organize them in the proper order.

©2003 Roger C. Parker Page 15 of 93

Telephone: 603-742-9673
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 Roger C. Parker’s Content Generator Part 1: Topics

When you reach this point, the hard work’s been done. All that’s needed is
to come up with the words needed to expand upon each of the ideas you
have identified.

The benefits of avoiding a blank page

The above process of 1) choosing a category and 2) identifying the ideas
necessary to complete your project is far easier than immediately trying to
write.

It’s extremely difficult to write without an organizing concept and a list of

ideas. Once you identify a concept and—from that—the words needed to
complete your project, writing becomes much easier.

Blank pages, or empty computer monitors, create a stress that paralyzes

most people. A blank page poses stress generating questions like:

• “Where do I start?”

• “What do I write first?”

• “What do I write next?”

• “How much do I need to write?”

• “How do I know when I’m done?”

Faced with the tyranny of a blank screen, it’s all too easy to postpone ac-
tion and escape to other, less stressful, easier-to-complete tasks.

Summary of list benefits

The following are some of the ways lists help you get started and quickly
complete your project in a confident manner.

Lists help you brainstorm new ideas

Lists make it easy to come up with new ideas. Most people find it easier to
work with individual words rather than complete sentences and para-

©2003 Roger C. Parker Page 16 of 93

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Roger C. Parker’s Content Generator Part 1: Topics

graphs. Lists make it easy to see new relationships between words and or-
ganize the development of your ideas.

Simply write down the title of your list at the top of a fresh sheet of paper,
or open a new file, and simply enter ideas as they appear to you. They’ll be
time enough later to question the validity of each entry and reorganize the
order of your ideas.

Lists take the stress out of writing.

Lists help you organize your thoughts before you start to write. Instead of
being forced to be creative, all you have to do to is be descriptive.

Stress is the reason so many people have so trouble writing. Stress para-
lyzes. There are few things as stressful as an empty page or a blank screen.
By eliminating the stress associated with “start from scratch” writing, the
Content Generator makes it easy to choose an attention getting title and
identify the keywords needed to complete your project.

Instead of being forced to be “creative,” lists provide a framework for you

to “write as you speak,” providing information in a logical sequence. If you
can talk about your subject, you can now write about it!

Lists help you prove, rather than claim

Lists help you educate, rather than advertise. Lists organized around your
market’s concerns and problems make it easy to create buyer-oriented,
rather than seller-oriented marketing communications.

No one really wants to read about how great your firm is. Advertising
claims fall on deaf ears. But, everyone listens intently to information when
they can learn how to achieve their goals or avoid potential problems.

List-based publications prove your expertise in a way you could never

“claim.”

©2003 Roger C. Parker Page 17 of 93

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Roger C. Parker’s Content Generator Part 1: Topics

Lists create effective headlines and titles

Lists make it easy to create powerful headlines and titles. Readers can
quickly grasp the benefit of the information you’re offering.

Lists make it easy to create titles that preview the essence of the informa-
tion that follows.

Without lists, you’re forced to become “creative” and try to develop

catchy, humorous, double entendre, or “trendy” titles.

Strong titles often result from simply announcing the topic of your list and
the number of points in it. Many best selling books have been based on
simple “list” titles, such as:

• The 4 Agreements, by Don Miguel Ruiz

• The 7 Habits of Highly Effective People, by Stephen Covey

• 9 Steps to Financial Freedom, by Suze Orman

• 6 Keys to Creating the Life You Desire, by Mitch Meyerson

What’s the best-known “list” title of all? How about The 10 Command-
ments?

Lists create attractive, easy-to-read publications

On-line and off-line, lists contribute to better looking, easier-to-read mar-
keting messages.

Subheads, based on the keywords in your list, can add visual interest to
your publications, especially when you use typographic contrast and white
space to format the subheads.

Bold, sans-serif subheads form a strong contrast with the serif type typi-
cally used for body copy. Contrast is also provided by white space above
subheads which clearly separates the subheads from the previous text.

©2003 Roger C. Parker Page 18 of 93

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Roger C. Parker’s Content Generator Part 1: Topics

Readers in a hurry can skim the subheads in your document, and still a
good idea of the direction of your thoughts. Equally important, lists help
readers track their progress through your ideas.

Lists help you recycle your ideas

Once you have created a popular list topic, you can easily recycle your
work over and over again.

The contents of your newsletter topic entitled, “6 Ways to Promote Your

Upcoming Trade Show,” can also be used as the basis of an e-book, a pres-
entation, a teleclass, an article for your local newspaper, or an article in a
trade publication.

Lists help you expand your ideas. Once you come up with a strong list
topic, you can easily expand it, creating a web site registration premium, a
full-day seminar, or—even—a book.

Lists help you get paid to promote yourself

One of the best ways you can promote your credibility and expertise is to
write a nonfiction book that communicates your mastery of your subject.
Your fame will extend across the country and—possibly—around the
world, opening up numerous new consulting and speaking opportunities
as well as opportunities to promote fee-based newsletters, telesclasses, and
special reports.

Lists contribute to the ease of writing a book because many books based on
10 or 12 major points—which form the chapters of your book. In turn,
each chapter is—itself—based on individual lists of 10 or 12 points.

When you are offered a contract to write a book, you’re basically getting
paid to create your key to legitimacy and visibility. Although you probably
will make far more from providing your service than writing your book,
writing your book provides the credibility you need to get better paid pro-
viding your service.

©2003 Roger C. Parker Page 19 of 93

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Roger C. Parker’s Content Generator Part 1: Topics

Jay Conrad Levinson, author of the best-selling Guerrilla Marketing

book series wrote:

My personal experience with book writing is mind bog-

gling. Someone once asked me how much I made for my
first Guerrilla Marketing book. The answer I gave was
$10 million.
The book itself only paid me about $35,000 in royalities, but
the speaking engagements, spin-off books, newsletters, col-
umns, bootcamps, consulting, and wide open doors re-
sulted in the remaining $9,965,000.

Lists help build your e-mail list

Lists make it easy to obtain the e-mail address of a reader of one of your
articles or a visitor to your web site. Marketing success is based on building
as large an opt-in list as possible. Opt-in lists refer to Permission Marketing
where you have obtained permission to communicate with clients or pros-
pects via e-mail.

One easy way to do this is to give away part of the list for free, as an article
you make available for free distribution on other web sites, or a Home
Page feature on your web site.

If your list has 10 items in it, you might just describe 3 of them in the arti-
cle or on your web site. To find out the other 7 points, web site visitors
have to submit their e-mail address and permission for you to contact
them via e-mail.

Once you obtain their e-mail address and permission, use an autoresponder
to immediately deliver the full article, topic, or special report.

Lists invite market participation

Lists make it easy for you to involve your clients and prospects. Each time
you run a feature based on a list, ask readers, teleclass attendees, or web
site visitors to submit additional points to be added to the list.

©2003 Roger C. Parker Page 20 of 93

Telephone: 603-742-9673
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 Roger C. Parker’s Content Generator Part 1: Topics

Their feedback helps your clients and prospects feel involved, while helping
you see your subject from a new perspective.

How lists help your readers

Lists divide long topics into a series of easy-to-read, bite-sized chunks.
Each “chunk,” or topic, can be introduced by a subhead that attracts your
readers’ eyes and provides an entry point into the text.

Lists help message retention. The title and keywords form “hooks” that
help readers recall your ideas.

Numbered lists also make it easy to maintain your audience or reader’s

attention. Lists tape into your reader’s need for consistency and completion.
Once readers have started to read a list, it’s very hard for them to quit in
the middle. Readers will at least skim the following topics before leaving
your message.

Adding reader appeal to lists

You can easily enhance the power of your list by presenting your list as a
Top 10 countdown, leading to Number 1.

Instead of placing your most important idea first, and the least-important
idea last, reverse it the sequence. Start with the least-important point and
count down towards Number One—the most important point.

This technique—which David Letterman puts to good use every night on

the Tonight show, builds suspense and locks-in your client or prospect’s
interest. After they have found out points Number 10, 9, 8, and 7, they’re
virtually guaranteed to stick with you in order to find out the identity of
your Number 1 point.

Mnemonics
Another way you can help your clients and prospects remember your
message is to create a mnemonic.

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A mnemonic consists of an acronym, or word containing several letters,

each of which correspondents to the first letter of the items in your list you
want your clients or prospects to remember. Examples include:

• KISS, Keep It Simple, Stupid.

• SNAFU, Situation Naturally All Fouled Up

Working with lists

The Content Generator engages your brain early, in the planning stages,
rather than later in the execution stages. You do the hard part before you
start writing, which takes the burden off of writing.

Instead of being “creative”—working with a blank page—lists provide you

with an easy-to-complete, “paint by number” or “fill in the blanks”
framework.

Once you have created chosen a list topic—from the 300 topic examples
that follow—and identified the keywords needed to “fill in the blanks” by
describing the relevance, characteristics, and appropriate response for each
of the keywords, completing your project becomes a matter of:

1. Introduction. Simply write a one or two-paragraph introduction to

your newsletter, presentation, or web site incentive. Explain the im-
portance of the topic and its relevance to your market. Describe the
consequences of ignoring the topic.

2. Describe each key point. Next, using between one and three paragraphs,
discuss the importance, characteristics, and suggested actions appropriate
for each of the points you have identified. (The exact number of para-
graphs you needed depends on the length of your piece and the num-
ber of points you plan to discuss.)

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3. Conclusion. End by writing a one or two paragraph conclusion that

summarizes the importance of the topic and how your market can take
the appropriate steps to either maximize the benefits of an opportunity
or avoid the threats of a challenge.

4. End with a one-paragraph call to action. The call to action should relate
the topic just described to the products and services you offer. Tell your
readers what to do next, i.e., call you, visit you, download something
from your web site, etc.

Never before has it been so easy to write tightly-organized articles, news-

letters, and web site incentives.

©2003 Roger C. Parker Page 23 of 93

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 Roger C. Parker’s Content Generator Part 1: Topics

CHAPTER

4 Putting the Content Generator to work

There are four simple steps involved in putting numbered lists to work.
These steps include:

1. Identify the overlap between your marketing goals and your market’s
information needs.

2. Select an appropriate list category to communicate the overlap.

3. Choose the key points, or “nuggets of information,” that support your

arguments.

4. Write and edit your publication.

Once you have identified a list category that satisfies your goals and your
market’s problems, it becomes relatively easy to identify the points neces-
sary to select the appropriate points to discuss and choose the specific
nouns, verbs, and modifiers needed to complete the task.

Step One: Identify information needs

Start by analyzing your marketing goals, your market, and your market’s
information needs. Ask yourself questions like:

1. What challenges, concerns, problems, or threats does your market face?

2. What action do you want your market to take?

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3. What benefits will your clients and prospects enjoy when they take the
desired action?

4. What is holding back clients and prospects from taking the action you
desire?

5. What arguments can you provide to persuade them to take the recom-
mended action?

Your goal is to find the overlap between your market’s concerns and the
benefits they will enjoy when they take the action you want them to take.

Step 2: Select a list category

The next step involves choosing a “umbrella,” or “organizing theme,” that
you can use to “package” the information needed to satisfy your marketing
goals and your markets information needs.

The easiest way to do this is to refer to the 300 topic ideas contained in
Part l of the Content Generator.

You’re invited to “skim,” rather than “carefully read” the list of Content
Generator’s topics. Don’t spend too much time on any one topic. Let your
subconscious mind do your selecting for you.

Circle, or underline, any topic idea that might suggest an organizing con-
cept for the information you want to provide. Once you have identified a
couple of possible topics, or organizing concepts, you’re well on your way
to completing your newsletter, e-book, presentation, or web site incentive.

Step 3: Choose the key points to include in your list

After choosing an appropriate topic, the next step involves identifying the
key ideas you want to include in your list.

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• Work as quickly as possible. Don’t write too much. Use keywords in-
stead of full sentences. Your goal is simply to identify words, concepts,
and specific “nuggets” of information that you will go back and de-
velop in greater detail later.

ƒ Don’t include too much information. After writing down a point, imme-
diately go on to the next point, rather than spending more time and
elaborating on the idea right now.

ƒ Don’t self-censor your efforts. There will be time later for you to delete
weak ideas and organize your keywords in an appropriate sequence.

You receive constant feedback on the number of ideas you have included.
You can easily drag and drop ideas in different locations. The online the-
saurus is always available to help you identify new ideas.

Number of points needed

It’s important to note that the number of points you identify influences
the amount of writing needed to complete your One-Page Newsletter, e-
book, or web site registration incentive.

• If you include a lot of points in your list, you will need to—or be able
to—write fewer words about each point.

• If you include just a few points in your list, you will need to—or be able
to—write more words about each point.

Saving your work

Save your work frequently at this stage. This ensures that your ideas will be
available at a later time should you want to expand the number of points.

You may, for example, only need 6 points for your current One-Page
Newsletter, but want to increase the number of points to 12 for a web-site
incentive, or 20 for an e-book.

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Always identify more points than you need to. It’s easier and more satis-
fying to winnow down a long list to a few, carefully chosen ideas, than
need to “fluff up” a short list with ideas that don’t really belong.

Step 4: Write and edit your publication

After you have “packaged” your arguments and identified the keywords
necessary to support your points, the hard work has already been done!

At this point, your task is relatively easy. There’s no need to be “creative.”

Simply write like you speak. Simply use the words you would speak if you
were discussing the topic face-to-face with a client or prospect.

Prepare an introduction
Your first step is to write a one or two-paragraph introduction that pro-
vides a foundation for what follows.

Simply describe the problem your list is intended to help solve, or the
threat that your list will help your market avoid.

• What is the purpose of the marketing message you’re working on?

• What symptoms does the project address?

• How will readers benefits from the project you’re preparing?

Describe each point

Next, develop each point. Use the same formula for describing each of the
points you’ve identified as appropriate to your message. For example:

• Introduce each point with a subhead. Avoid subheads that a full sen-
tences. Less is more. Limit each subhead to a keyword or phrase that
can be quickly scanned.

• Discuss the importance of the item in the first sentence. What’s its rele-
vance to your readers or the point you are developing?

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• Describe the major characteristics, symptoms, or options associated with

the point in the next sentence or two. (In the case of long documents,
describe characteristics, symptoms, or options in individual para-
graphs).

• End by summarizing the importance, benefits or results associated with

each point.

Conclude with a call to action

After you have treated each point, end with a short paragraph summariz-
ing the importance and implications of the points you have just covered.

Then, issue a call to action. Make the next step obvious. Tell your pros-
pects specifically what you want them to do next to learn more or to hire
you to help them. In most cases, let your prospects know how to contact
you for assistance and further information.

Editing
Spend as much time editing as you spend writing. There will always be un-
necessary words you can delete, long words you can replace with short
words, and acronyms or technical terms requiring explanation.

Share your first draft with a friend or coworker. More important, read
your first draft right before you go to sleep. When you awake, you’ll un-
doubtedly discover several ways to re-organize and strengthen your argu-
ments and simplify your writing.

In the next section, we elaborate on this four-step process by discussing

each step in greater detail in a typical scenario.

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CHAPTER

5 Typical Scenario

Let’s observe the process an information publisher might follow, using the
four-step program described above.

Step 1. Information gathering

The first step is to answer five questions.

Question 1: What are your market’s goals, challenges, concerns, problems, or

threats?
Your clients and prospects want to increase profits by simultaneously re-
taining customers and reducing marketing expenses.

Question 2: What action do you want your market to take?

You want clients and prospects to purchase an e-book that describes how
to keep in touch for free using a One-Page Newsletter.

Question 3: What benefits will clients and prospects enjoy when they take the
desired action?
Benefits that the One-Page Newsletter e-book makes possible include:

• Reduced costs: targeted newsletter marketing is far less expensive than

newspaper or radio advertising.

• One-Page Newsletters can be easily created in-house without incurring

outside production costs.

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• Previous customers are more profitable than new ones because they
demand fewer price concessions.

• Newsletters can be sent for free as e-mail attachments.

• Short newsletters are more effective than long newsletters.

• Newsletters can be used web site registration incentives.

Question 4: What is holding back clients and prospects from taking the action
you desire?

The obstacles or perceptions that must help your market overcome before
they will invest in a One-Page Newsletter tutorial include:

• The perception that newsletters are hard to prepare.

• Perception that newsletters must be printed and mailed.

• Perception that new customers are more profitable than past custom-
ers.

• Perception that newsletters should consist of 4, 8, or 16 pages sent

every quarter.

Question 5: What arguments can you provide to persuade them to take the
recommended action?
Possible “comparison” arguments include:

• Media efficiency, quality versus quantity. Comparison between mass

advertising which reaches unqualified people who will never need to
buy your product or service, newsletters can be targeted to past cus-
tomers.

• Typical charges for billboards, newspaper, radio, and TV advertising

compared to typical costs of creating and distributing newsletters.

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• Typical creative costs for billboards, radio and TV ads compared to

One-Page Newsletters produced on existing software on existing com-
puters.

• Delays associated with preparing media advertising compared to the

speed with which One-Page Newsletters can be created.

• Customer acquisition costs compared to customer retention costs.

• Average sale to new customers compared to average sale to past cus-

tomers.

• Costs/benefits of customer referrals compared to customer acquisitions

based on media advertising.

Step 2: Select a list category

From the above information analysis conducted in Step 1, above, it is ob-
vious that there are a lot of misleading perceptions concerning newsletter
marketing/

From this, it becomes obvious that the best approach to argue the benefits
of One-Page Newsletters involves comparing newsletters to other marketing
alternatives.

Having identified the need for a “comparison” topic, a glance at the Con-
tent Generator’s list of topics suggests several potential ways of “packag-
ing,” or organizing, a comparison-based framework.

Possible alternatives include:

• The Myths and Realities of Newsletter Marketing

• The Pros and Cons of Newsletter Marketing

• 8 Questions to Ask Before Choosing Your Media Mix

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• 10 Characteristics of Effective Marketing

• 6 Approaches to Low-Cost Marketing

• 9 Ways to Reduce Marketing Expenses

In each case, the content—or arguments—would be similar, yet they

would be “packaged” in a different way.

Step 3: Choose the key points to include in your list

This involves simply identifying and organizing the keywords needed to
“package” or “chunk” your arguments in a logical order.

You can jot down ideas on a sheet of yellow lined paper, or open a new file
and create a list.

Putting Microsoft Word to Work

The easiest way to identify and organize keywords is to use Microsoft
Word’s Tables and Sort features.

Start by creating a two-column table. Insert as many rows as you need to

accommodate the number of keywords needed for your topic. The second
column should be significantly wider than the first.

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Figure 1: Empty table

Enter an idea or keyword in the second column of each row.

Figure 2: Original list

September
January
March
October
December
Wednesday
February
April
August
Thanksgiving
June

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Next, eliminate inappropriate choices, such as the name of a day appearing

in a list of months, and supply any missing keywords.

Then, prioritize your list by adding a number in the first column before
each idea. Number your ideas in order of appearance, i.e. sequence, or im-
portance.

Figure 3: List after editing and prioritizing

9 September
1 January
3 March
10 October
12 December
7 July
2 February
4 April
8 August
5 May
6 June
11 November

The last step is to sort the list. Select Table>Sort. The words in the second
column will be sorted according to the numbers in the first column.

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Figure 4: Sorted list

1 January
2 February
3 March
4 April
5 May
6 June
7 July
8 August
9 September
10 October
11 November
12 December

Your list is now ready to use.

Step 4: Write and edit

All that remains is to write and edit. There are two keys to success at this
point:

• Write as you speak. Describe the importance, the characteristics, or the

effects of each listed item. Use short, declarative sentences.

• Spend as much time editing as you spent writing. All writers recognize
the importance of revision.

Look for, and fix, the following common errors.

• Big words you can replace with short words. Replace “repair” with “fix.”
(In his Tested Advertising Methods, John Caples describes how
this simple change doubled response to a mail order ad!)

• Long sentences that you can break into two, or more, shorter sentences.

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• Replace passive verbs with active verbs. Replace “John was hit by Lucy”
with “Lucy hit John.”

• Omitted words. One of the reasons you want to have someone else
proofread your message is that your brain subconsciously supplies
missing words—after all, your brain was where the words originated!
You just never finished typing the words.

• Unnecessary words. “Look for extra, duplicate, unnecessary, redundant,

repetitious, unwanted, repeated words.”

Good writing is more a matter of editing than it is of “creative thoughts.”

Books like Strunk and White’s The Elements of Style and William
Zinsser’s On Writing Well offer easy to read insights about editing and
list specific things to look for when reviewing your own work.

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 Roger C. Parker’s Content Generator Part 1: Topics

CHAPTER

6 Top 10 Content Generator Examples

Part 1 of the Content Creator contains over 300 topic suggestions, each de-
fined and accomplished with an example and suggested application.

The more time you spend familiarizing yourself with the topic suggestions,
the easier it will be for you to use the topic suggestions to jumpstart your
efforts.

To get an idea of the Content Generator’s power, let’s look at 10 of the

most popular list topics. The following suggestions have been successfully
used over and over again.

As you review the examples, notice how--once you have identified the type
of list best suited to your marketing goals, the keywords often just come to
you, providing the framework needed to complete the topic.

If you work at night, like I often do, you may have trouble turning off your
“idea machine” when you go to sleep. Driving is another occasion where
some of your best ideas will occur to you.

1. Biggest mistakes
Take a look at your prospects, your clients, and your competitors. What
are the 10 biggest mistakes you see being made over and over again?

A compilation of frequently encountered mistakes forms the basis of a very

powerful, very easy to complete e-book, newsletter topic, teleclass, or web
site registration incentive. This approach permits you to educate your

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market and prove the need for competence in a lighthearted, entertaining

way. The consequences of the mistakes can be used to emphasize the need
for your services. Here are some examples:

• How to Avoid the 10 Biggest Mistakes of First-Time Authors, Writing

Coach.

• The 10 Biggest Mistakes of Trade Show Exhibitors, Trade Show Consult-

ants, firms offering trade show booth hospitality.

• The 10 Biggest Business Planning Mistakes, Business Consultant, Certi-

fied Public Accountants, colleges offering part-time executive training.

• The 10 Biggest Mistakes of First-Time Presenters, Presentations Trainer,

software publisher offering templates, or firms selling video projectors.

With this topic in hand, all you have to do is jot down the 10 biggest mis-
takes and write one, or more, paragraphs describing each mistake, its con-
sequence, and how to avoid it.

Case study
This topic is so popular that—once you create a newsletter around it, other
firms may ask you about reprint rights.

One afternoon, I sent copies of my Published & Profitable newsletter

describing the Ten Biggest Mistakes of First-Time Authors to various
writer’s publications. Within an hour, I had received two requests to re-
print my topic in newsletters published by writer’s groups. Both agreed, of
course, to include my biography and contact information, with the article.

Indeed, one group is running my topic one point at a time, providing me

with a year’s worth of visibility in their newsletter without requiring any
additional work on my part!

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2. Checklists
Another helpful and easy-to-complete topic involves showing your cus-
tomers and prospects how to evaluate their own work. Simply provide
checklists that remind them of the points they should check—and re-
check—before completing their project.

Airline pilots rely heavily on checklists; your customers and prospects will
appreciate checklists tailored to the tasks they perform.

Ask yourself: “What should my customers and prospects pay attention to—
and what happens when they don’t?”

Possible checklist topics include:

• 10 Things to Check before Leaving for Vacation, Insurance Agent.

• 10 Things to Check before Submitting Pressing “Print,” Software Con-

sultant, Printer Manufacturer, Design Consultant.

A commercial printer’s newsletter could contain a checklist describing

typical publication formatting errors and possible problems involving
fonts and file management.

3. Terms
Another very easy to prepare topic is based on clarifying the meaning of
the words used in your industry. What are the most important words your
customers and prospects must be familiar with?

Or—put another way—what are the newest, most misused, or often misun-
derstood words your market should know about?

Both prospects new to your field and experienced clients welcome glossa-
ries. Examples include:

• 10 Terms to Review Before Refinancing, Realtor or Mortgage Broker.

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• 8 Important E-Commerce Terms, Web Consultant.

• 12 Diet and Exercise Terms, Personal Trainer.

• 6 Often Misunderstood Terms Relating to Cholesterol, Family Practice.

Options
After creating a glossary of the basic terms in your field, you can create
specialized glossaries for words associated with specific tasks or goals.

Fir example, I started out with a glossary of desktop publishing words. I

then created separate glossaries for words associated with printing, typog-
raphy, color, visuals, page layout, and web sites.

The web site glossary, itself, later became was subdivided into separate lists
for web page design, e-commerce, and e-mail marketing.

Glossaries make ideal web site registration incentives. These often rank
high in search engine rankings.

4. Productivity tips
What procedures. shortcuts, or techniques do you recommend?

• What procedures have you developed that can save your clients and
prospects time or money?

• How about little-known work-arounds you’ve created to overcome a

software program’s limitations?

In today’s hectic environment, everyone has to work as efficiently as possi-

ble. If you can help your market save time, it will reward you with respect
and patronage. Possible topics:

• 6 Ways to Protect Your Computer Against Viruses, Software Vendor,

Software Consultant.

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• 10 Ways to Keep Your E-mail from Being Confused with Spam, E-Mail
Marketing Consultant.

• 6 Ways to Protect Your Heirs From Probate, Attorney.

5. Symptoms
What warnings or signals can you teach your clients and prospects to
watch out for? What are the signs that appear before something happens?

More important, what steps can your clients and prospects take to avoid
negative consequences or take advantage of a positive situation? These topics
can be very popular. Examples include:

• 6 Signs of Impending Cash Flow Problems, Accountant.

• 5 Warning Signs of Impending Client Defections, Marketing Coach.

• 8 Signs of Job Burnout, Life/Work Coach.

• 10 Indications It’s Time to Look for Another Job, Executive Recruiter.

6. Resources
One of the easiest ways to project an image of knowledge and credibility is
to identify and recommend the best books and/or the most useful web sites
in your field.

An annotated resource list implies that you have read the books, visited the
web sites, or reviewed the various product and service offerings in your
field. It shows you know enough about your field to makes intelligent
comments and recommendations.

One of my most popular newsletters was titled, 10 Business Books Every

Entrepreneur Should Own. An earlier topic was, 10 Important Books Dealing
with Type.

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• 10 Important Web Sites for Online Research, Marketing Consultant.

• 12 Best Health Care Newsletters, Family Practitioner.

• 6 Best Books for Parents with Children Who Stutter, Speech Therapist.

7. Trends
What external forces are effecting your field? “External forces” refers to
changes in the economy, government regulations, demographics, popular
culture, religious attitudes, international trade, global warming, or over-
seas health care problems.

What are the latest developments in your field?

More important, What are the resulting threats or opportunities facing your
clients and prospects?

Trend-oriented topics include:

• 6 Scenarios Created by Changing Bank Interest Rates, Realtor or Bank.

• What Do Drops In the Prime Rate Mean for Home Owners, Mortgage
Broker.

• 10 Implications of Wal-Mart’s Arrival in the Area, Chamber of Com-

merce.

• 8 Ways Changing Medicaid Reimbursement Legislation Effects Prescrip-

tion Costs, Pharmaceutical Association, Insurance Agent, Retirement
Planner.

Option
Trend topics may ideal once-a-year newsletter topics. Each January or Feb-
ruary, for example, you can summarize the important trends that occurred
the previous year.

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Indeed, you can follow-up your yearly “trends” topic with a “predictions
for the coming year” topic.

When you offer topics like trends or predictions, your market will soon
begin to think of you as their “inside man.”

8. Steps to success
This topic involves describing the sequence of steps necessary to achieve a
desired goal.

Option
This topic not only works well by itself, but it also provides an outline for
the next few issues of your newsletter. In first issue of Espresso Dave’s
Trade Show Marketing newsletter, for example, the issue was organized
around a four-step program for attracting qualified trade show visitors.

One each of the next four issues of Trade Show Marketing was devoted to
each of the four steps. In this way, a single topic, (i.e. “Four Steps to Suc-
cess”), actually took care of the content needs for five newsletters!

The four follow-up issues don’t even have to be together—you could skip
a month or two, if appropriate.

9. Necessary tools
What tools does your market need to achieve its goals? These tools can take
many forms, i.e. attitudes, attributes, resources, or knowledge. Here are some
variations on the “tools” idea:

• 4 Software Programs Needed to Create a One-Page Newsletter, (Market-

ing Consultant).

• 6 Traits Needed to Lose 25 Pounds, (Nutritionist).

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• 10 Tools Needed to Remove Dead Trees Branches Overhanging Roofs and

Patios, (Tree Surgeon).

10. Questions to ask

One of the easiest ways to assist your clients and prospects is to help them
make intelligent buying decisions. Often, buyers default to price as a stan-
dard of comparison because they do not know what else to look for, or
how to evaluate quality and value.

New prospects are entering your field each day. A “Questions to ask” topic
indicates to them that you’re interested in helping them make the right
choice. Options include:

• 6 Questions to Ask When Refinancing Your Home, (Mortgage Broker.)

• 4 Questions to Ask before Starting Your Own Business, (Small Business

Consultant).

• 8 Questions to Ask before Starting Relationship Counseling, (Mental

Health Professional.)

Conclusion
As the above shows, the hard part of creating an e-book, One-Page News-
letter, teleclass, or web site incentive comes before you writing. The first
three steps are the hardest, i.e.:

1. Define your goals and identify your market’s information needs.

2. Choose an appropriate list category from the more than 300 topics de-
fined and illustrated in the next section.

3. Select the key words associated with ideas you want to cover in each
topic.

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Once you have done the above, it becomes startlingly easy to complete
your topic. All that’s needed is to enter the words necessary to introduce
and conclude your list, and describe each of the points you want to cover
in between.

If you don’t try to be “creative,” but write the way you talk, (and edit your
work), you’ll be surprised at how quickly you succeed.

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 Roger C. Parker’s Content Generator Part 1: Topics

CHAPTER

7 Topics, definitions, examples, applications

The following pages contain over 300 topic suggestions. Use this list to
jumpstart your books, e-books, newsletters, teleclasses, and web site regis-
tration incentives.

As you review the topic ideas that follow, underline or circle ideas that ap-
peal to you. Later, go back and copy the ideas you have selected for your
current project on a separate sheet of paper.

Refer to topic list that follows every time you start a new project.

For added flexibility, mix and match the following Topics with the Verbs
listed in Part 2 of the Content Generator and the Modifiers listed in Part 3
of the Content Generator.

Topic Definition, example, application

1, 2, 3’s of… Brief outline of the major steps involved in taking an

action or achieving a goal.
The 1, 2, 3’s of Building and Repairing Stone Walls
Landscape Architect

A, B, C’s of… An introduction to the major parts, or elements, of a

product or procedure.

The A,B, C’s of Home Theater

Audio/Video Consultant

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Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Abilities Qualities of being able to perform; qualities that permit

or facilitate achievement or accomplishment.
3 Abilities Necessary To Compete in a Triathlon
Personal Trainer

Accessories Additional components or elements, beyond those that

are necessary, contributing to achieving desired goals.
8 Accessories that Reduce the Risk of Wrist Injuries
Physical Therapist

Adaptations The act of making fit for; changing to suit a new pur-
pose.
10 Adaptations Bears Make for Sub-Zero Temperatures
Arctic Explorer

Add-on’s Items that are appended or supplemented after the

original purchase.
6 Add-on’s to Improve Off-Road Performance
Automotive Tuner

Affiliations Associations, formal connections, or joining for mu-

tual benefit.
8 Affiliations Useful for Accountants and Attorneys
Business Planning Specialist

Affirmations Statements that assert the existence or the truth of be-

liefs.
10 Affirmations To Begin Each Day
Church

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Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Agendas Underlying, self-serving motives that cause individuals

or markets to act in certain ways.
8 Agendas That Can Derail Joint Marketing Programs
Marketing Specialist

Aids The acts or results of helping; assistance.

6 Aids for Résumé Success
Employment Counselor

Alternatives Choices between two or more mutually exclusive pos-

sibilities.
12 Alternatives To Senseless Price Competition
Business Coach

Appeals The power of attracting or of arousing interest.

10 Headline Appeals that Generate Positive Results
Communications Consultant

Approaches To make proposals or overtures to with regard to spe-

cific ends, goals or results.
8 Approaches for Hard-to-Commit Prospects
Direct Marketing Specialist

Assets Useful or valuable individuals, qualities, or things; ad-

vantages or resources.
4 Assets Shared by Successful Entrepreneurs
Business Coach

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Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Associations Organized groups of individuals sharing an interest,

activity, or purpose; a society.
10 Associations Offering Free Assistance to Start-ups
Marketing Consultant

Assumptions Ideas or statements taken for granted or accepted as

true without proof; suppositions.
6 Assumptions about Insecticides and Pet Safety
University Extension Program

Attacks To start work on something with purpose and vigor.

10 Attacks that Contribute to Early Marketing Victories
Marketing Coach

Attributes To relate to particular causes or sources; ascribe. Ob-

jects associated with and serving to identify a character,
personage, or office.
8 Attributes Common among Performers on Broadway
Acting Coach

Awards To grant as merited or due.

6 Awards that Enhance Voter Appeal
Political Strategist

Barriers Reasons that prevent attaining a goal.

6 Barriers to Enhanced Personal Productivity
Mental Health Professional

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 Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Behaviors Habits or manners describing how something func-

tions or operates.
9 Behaviors to Avoid During College Open Houses
Academic Coach

Benefits Actions, circumstances, or results encourage, promote,

or enhance well-being or describe advantages.
8 Benefits of E-mail Marketing
Internet Marketing Specialist

Best Practices Survey of industry practices that have a proven track

record of success.
10 Best Practices for Managing a Creative Sales Team
Sales Consultant

Breakthroughs Major achievements or successes that permit further

progress, as in technology.
8 Breakthroughs that Contributed to the Jet Age
Aviation Consultant

Calls To demand or ask for a meeting of; convene or con-

voke.
12 Calls to Action You Can’t Ignore
Direct Marketing Copywriter

Capabilities Talents or abilities that have potential for develop-

ment, profit, or use.
8 Capabilities that Commercial Printers Should Offer
Commercial Printer

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Topic Definition, example, application

Case studies, A detailed, intensive, study of a unit, such as a client,

Case histories corporation, or a corporate division, that stresses fac-
tors contributing to its success or failure.
4 Case Studies in Executive Coaching Success
Executive Coach

Casualties Those harmed or eliminated as a result of action or

circumstance.
12 Casualties Caused by Overusing E-mail and Fax
Office Productivity Specialist

Categories General classes of ideas, terms, or things that identify

individuals, firms or marketing behavior.
8 Categories of Buying Behavior
Marketing Consultant

Causes Circumstances, conditions, events, or individuals re-

sponsible for actions or results.
10 Causes of Business Failure
Mergers and Acquisitions Specialist

Challenges Actions, beliefs or circumstances contributing to nega-

tive outcomes or situations. To summon to action,
effort, or use.
6 Challenges Created by Rising Airline Fares
Travel Agent

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 Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Chapters Local branches of organizations, such as clubs or fra-

ternities.
9 Chapters and Their Membership Requirements
Association and Non-profit Consultant

Divisions or subdivisions of historical events or written

manuscripts.
6 Chapters in Early American History
Librarian

Characteristics Features that help to identify, tell apart, or recogniza-

bly describe; distinguishing marks or traits.
12 Characteristics of Market Leaders and Visionaries
Management Consultant

Checklists Lists of tasks to be reviewed upon completion or

names to be consulted/
8 Checklists Pilots Never Take Off Without Carrying
Aviation Consultant

Choices The act of choosing or selecting.

12 Choices Prospects May Make before Leaving Home
Retail Consultant

Circumstances Detail accompanying or surrounding events, as in nar-

ratives or a series of events.
8 Circumstances Dictating Caution
Investment Analyst

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 Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Claims To state to be true, especially when open to question;

to assert or maintain.
10 Claims Frequently Heard from Disgruntled Employees
Human Relations Specialist

Classes A collection, group, or configuration containing mem-

bers regarded as having certain attributes or traits in
common; kinds or categories.
6 Classes of Municipal Bonds Worth Considering
Investment Broker

Clues Indications that serve to guide or direct in the solution

of problems, mysteries, or unexplained events.
6 Clues to Impending Water Supply Problem
Hydrologist

Commandments Basic truths, short statements with impact far beyond

the number of words used.
10 Commandments of One-Page Newsletter Success
Author

Commands To deserve and receive as due; describe exact actions,

to direct in a detailed way.
8 Commands You Must Immediately Obey
Trainer

Commitments Being bound emotionally or intellectually to a course

of action, beliefs, another person or a group.
10 Commitments that Cannot be Delegated
Executive Coach

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 Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Competitors Alternate sources of obtaining the product or service

you sell, expense categories that reduce your market’s
ability to buy from you.
8 Competitors for Your Prospects Disposable Income
Marketing Consultant

Complaints Expressions of pain, dissatisfaction, or resentment.

6 Complaints from Attendees that Must Be Addressed
Presentation Coach

Components, Com- Being or functioning as a constituent part or ingredi-

ponent parts ent.
8 Components of a Revisionist History of the Civil War
Historical Association

Compromises Actions or decisions that combine qualities or elements

of discarded alternatives.
10 Compromises a Successful Retail Career Requires
Sales Coach

Concepts General ideas derived or inferred from specific in-

stances or occurrences.
12 Concepts Common to Modern Theories of Personality
Development
Therapist

Concerns Focusing on, or worrying about, the result or outcome

of an act or process.
12 Concerns You Must Address Before Prospects Will
Accept Your Proposal
Marketing Coach

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 Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Conclusions Results or outcome of an act or process, often thinking

processes.
3 Conclusions You Don’t Want Your Audience to Reach
Communications Consultant

Conditions, Circumstances, beliefs, individuals considered indis-

Preconditions pensable to the appearance or successful result of an
action or decision; prerequisites.
8 Conditions Necessary for New Ideas to Thrive
Behavioral Consultant

Confessions The act or process of confessing, admitting blame.

10 Confessions Employees Often Make Before Resigning
Human Relations Specialist

Connections Partnerships or relationships that contribute to

achieving goals or desired conditions.
8 Connections that Permit Joint Marketing and Ventures
Mergers and Acquisitions Specialist

Consequences Results that logically or naturally follow actions or

conditions.
10 Consequences of Global Warming
Futurist

Considerations Careful thoughts; deliberations, decisions requiring

serious inquiry and thought.
4 Considerations that Should Influence Your Desire to
Refinance
Financial Planner

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 Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Constituencies Groups of supporters or patrons..

6 Constituencies You Must Address in Your Election Bid
Political Consultant

Costs Expenditures of time, labor, or resources, necessary for

to attain desired goals.
12 Costs You Can’t Avoid When Setting Up a Home Of-
fice
Small Business Coach

Courses Typical or natural manners of proceeding or develop-

ing; customary actions; repeated cycles.
6 Courses of Action for Relief of Temporary Headaches
Medical Practice

Credentials Evidence or testimonials concerning one's right to

credit, confidence, authority, or ability to act.
8 Credentials You Can Trust
Art Gallery

Criteria Standards, rules, or tests on which judgments or deci-

sions can be based.
10 Criteria to Use When Evaluating Proposed Therapies
Mental Health Practitioner

Cures Actions that correct, improve, or relieve harmful or

disturbing situations.
12 Cures for the Common Cold
Family Practice

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Topic Definition, example, application

Cycles Intervals of time during which characteristic, often

regularly repeated events or sequences of events. Oc-
cur.
The 5 Stages of the Customer Buying Cycle
Marketing Consultant

Dangers Sources or instances of risk or peril.

6 Dangers Caused by Uninsured Motorists
Insurance Agent

Dates Particular points or periods of time during which

something happened, existed, or is expected to happen.
8 Dates to Remember during 2004
Event Planner

Deadlines To set time limits for the completion of required ac-

tions.
5 Deadlines Your Accountant Lives or Dies By
Certified Public Accountant

Deal-breakers Points that cannot be negotiated and no agreement is

possible.
6 Deal-breakers to Watch Out for at Signings
Real Estate Agent

Deals Agreements, especially ones that are mutually benefi-

cial. A sale favorable especially to the buyer; a bargain.
8 “Too Good to be True” Deals to Watch Out For
Attorney

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Topic Definition, example, application

Debates To formally discuss or argue an action, belief, or ques-

tion.
8 Debates You Cannot Win with Your Spouse
Marriage Counselor

Decisions Conclusions or results of weighing alternative courses

of action and making up your mind.
4 Decisions Your Physician Cannot Make for You
Chiropractor

Deeds Something that is carried out; an act or action.

6 Good Deeds You Should Reciprocate
Church

Definitions The act or process of stating a precise meaning or sig-

nificance; formulation of a meaning. The act of making
clear and distinct.
12 Definitions of Color Terms You Must Know by Heart
Graphic Designer

Demands Urgent requirements or needs; requirements.

9 Demands You Should Never Agree To Under Pressure
Attorney

Designs Basic schemes or patterns that affect and control func-

tion or development.
4 Designs Common to Many Contemporary Renovations
Architect

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Topic Definition, example, application

Desires Wishes or longings, psychological in origin rather than

natural or physical.
10 Desires that Must Be Overcome
Dietician

Destinations The ultimate goals or purposes of actions, end points

of journeys, or results of procedures.
6 Destinations Where Your Dollars Go Further
Travel Agent

Developments Determination of the best techniques for applying a

new device or process to production of goods or serv-
ices.
8 Developments that Changed Attitudes Towards Pets
Vetinarian

Differentiators Characteristics that distinguish or identify differences

between actions, approaches, individuals, firms or
markets.
9 Differentiators Separating High and Low Cardiac
Scores
Health Club

Disappointments Conditions or feelings of being disappointed.

8 Disappointments Associated with Relocation
Relocation Coach

Disciplines Areas of competence, knowledge or study.

10 Disciplines Associated with Enhanced Creative Output
Group Facilitator

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Topic Definition, example, application

Discoveries Previously hidden or unknown information now ex-

posed and available for use by all.
6 Discoveries that Made Digital Photography Possible
Professional Photographer

Diversions Actions or thoughts that distract the mind and relax or

entertain.
10 Late-Night Diversions for Trade Show Attendees
Convention Authority

Dreams Desired conditions or achievements aspired for or

hoped for.
6 Dreams Shared by Investors Everywhere
Financial Planner

Drives Strong, organized efforts to achieve a goal or accom-

plish a purpose.
8 Drives Associated with Personal Leadership
Executive Coach

Elements Members of a set or body of information, basic as-

sumptions or principles of a subject.
12 Elements of Effective Communications
Communications Coach

Enhancements Actions or purchases that increase, augment, or in-

crease the value of a previous purchase.
4 Enhancements to Boost Your Home Office Productivity
Small Business Consultant

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Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Entries The results of making or entering record; setting down

in writing the particulars, as of an expense or transac-
tion.
8 Entries To Be Proud of In Your Workout Diary
Personal Trainer

Environments The circumstances or conditions that surround an in-

dividual, firm, action, or market.
The 8 Best Environments for Business Start-ups
Regional Chamber of Commerce

Errors Acts or instances of deviating from instructions or ac-

cepted codes of behavior.
12 Potentially Dangerous Accounting Errors
Certified Public Accountant

Escapes Actions or means of obtaining temporary freedom

from worry, care, or unpleasantness.
10 Weekend Escapes along the California Coast
Travel Agent

Essentials Necessary or indispensable actions.

10 Essentials for a Healthy Mind and Body
Wellness Coach

Events Significant occurrences or happenings.

8 Events Contributing to the Popularity of Teleclasses
Communications Coach

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Topic Definition, example, application

Examples Similar cases that constitute models or precedents;

constructs or paradigms.
8 Examples of Deteriorating Crown Molding
Restoration Specialist

Exceptions Non-confirming actions or results that are disregarded,

especially those that do not conform to rules or gener-
alizations.
4 Exceptions to Popular Financial Planning Beliefs
Financial Planner

Excerpts Passages or segments taken from larger works, such as

literary or musical compositions, documents, or films.
6 Excerpts from Broadway Musicals of the 20’s and 30’s
Public Radio Station

Excuses Explanations offered to justify or obtain forgiveness.

8 Excuses Your Employees Won’t Accept
Benefits Consultant

Exercises Tasks, problems, or efforts performed to develop or

maintain fitness or increase skills.
10 Exercises to Strengthen Your Analytical Abilities
Health Club

Explanations Results of attempts to explain or clarify, acts or mutual

clarifications of misunderstandings.
8 Explanations to Give Children about Illness and Death
Church

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Topic Definition, example, application

Facts Knowledge or information based on actual observable

conditions or events.
6 Facts about Teenage Smoking
Non-Profit Agency

Fads Fashionable ideas or enthusiasms that are taken up

with great enthusiasm for brief periods of time.
8 Weight Loss Fads You No Longer Hear Much About
Nutritionist

Failures Conditions or facts resulting from not achieving the

desired end or goals.
Lessons from the 10 Biggest Railroad Failures
Financial Analyst

Fallacies Incorrect reasoning or beliefs; erroneous ideas.

6 Fallacies Associated with Aggressive Body Sculpting
Personal Trainer

Favorites Those who are trusted, indulged, or preferred above

others, especially by superiors.
8 Past Business Press Favorites that Have Left the Area
Economic Development Commission

Flaws Imperfections, often concealed, that impair soundness

or ability to perform.
8 Flaws in the Today’s Economic Theories
Financial Analyst

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Topic Definition, example, application

Formats Plans or systems for arranging, organizing, delivering,

or displaying information or products.
8 Newsletter Formats Certain to Please Your Readers
Graphic Designer

Formulas Methods of actions or behaviors that rely on estab-

lished, uncontroversial models or approaches.
8 Formulas for Increasing Sales to Developing Nations
Import/Export Consultant

Foundations The bases upon which actions are taken, beliefs are
maintained, or principles upheld.
The 4 Foundations of Writing Success
Communications Coach

Freedoms The rights or powers to engage in certain actions with-

out control or interference.
The 4 Freedoms Available to All Citizens
Political Fundraising

Frustrations Actions or beliefs that interfere or frustrate.

10 Frustrations Bosses Face During Performance Reviews
Human Relations Consultant

Functions Actions for which firms, groups, or individuals are

particularly suited to perform.
4 Functions that Freelance Editors Perform for You
Writing Coach

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Topic Definition, example, application

Fundamentals Characteristics that are essential or necessary parts of a

system or object.
8 Fundamentals of Successful File Preparation
Commercial Printer

Games Calculated strategies or approaches, schemes; goals

achieved for pleasure, rather than monetary gain.
18 Games Prosecutors Play with Opposition Witnesses
Attorney

Gifts Talents, endowments, aptitudes, inclinations, or per-

formance skills.
6 Gifts that Assist Top-Performing Athletes
Golf Coach

Glossaries Lists containing definitions of terms unique to a cate-

gory or field.
Free! Glossaries of Print and Web Design Terms
Marketing Consultant

Goals The accomplishments or purposes toward which indi-

vidual or group endeavors are directed.
8 Goals for Homeowners Who Don’t Want to Move
Architect

Groups Individuals or items considered together because of

their similarities.
4 Food Groups Necessary for Good Health
Nutritionist

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Topic Definition, example, application

Guarantees Statements that define specific actions or reimburse-

ment in the event that promised performance goals are
not met; promises of quality or durability.
10 Guarantees In-house Travel Agent Should Offer
Corporate Travel Consultant

Guidelines Agreed upon standards that define, direct, or indicate

acceptable actions and behavior.
7 Guidelines Service Providers Should Follow
Public Utilities Commission

Guides Circumstances, ideas or indications that serve to direct

or indicate.
10 Guides to Remember When Installing New Software
Software Publisher

Habits Recurrent, often unconscious, patterns of behavior

that are acquired through frequent repetition.
The 8 Habits of Successful Art Investors
Art Gallery

Hints Statement conveying information presented in an indi-

rect fashion.
12 Hints that Your Prospect is Ready to Buy
Sales Consultant

Hooks Means of attracting or maintaining attention, interest,

memory retention; enticements.
6 Hooks that Add Immediacy to Your Offers
Direct Marketing Consultant

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Topic Definition, example, application

Hopes Wishes or desires accompanied by confident expecta-

tion of successful fulfillment.
10 Hopes Shared by Internet Investors
Investment Counselor

Icons Images or representations of beliefs or ideas; individu-

als who are the object of great attention and devotion;
important enduring symbols.
6 Icons of Photographic History
Art Museum

Ideals Fundamental beliefs, often conscience-based or rooted

in humanistic or religious values individuals and firms
in socially positive ways..
8 Ideals Possessed by Successful CEO’s and CFO’s
Merger and Acquisitions Specialist

Ideas Thoughts or conceptions existing in the mind as prod-

ucts of experience, reading, or conscious mental activ-
ity.
12 Ideas for Last Minute Getaway Weekends
Travel Agent

If … then … Scenarios that relate a cure or recommendation to a

scenarios reader’s desire to complete an action. The structure is
as follows: “If (your market) wants to (goal), then they
should (take this action).
If You Want to Retire by 40, then You’ll Want to Attend
my Weekend Financial Planning Seminar
Financial Planner

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Topic Definition, example, application

Implications Implied consequences or meanings; implicit signifi-

cance.
12 Implications of Associated with Failure to Own an
Uninterruptible Power Supply
Computer Consultant

Improvements Changes or additions that improve.

6 Low-cost Home Office Improvements
Building Supply Store

Impulses Sudden wishes or urges that prompt unpremeditated

acts or feelings; abrupt inclinations.
6 Impulses that Must Be Curbed When Weight Loss Be-
comes Obvious
Dietician

Indications Observed changes in behavior or environmental con-

ditions that point to important consequences requiring
action.
10 Indications that You’re Not Charging Enough For
Your Services
Marketing Consultant

Influencers Individuals or institutions that have the ability to sway

or affect change based on ability, position, power,
prestige, relationships or wealth.
8 Influencers You Can’t Vote Out of Office
Political Consultant

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Topic Definition, example, application

Influences Power affecting persons, things, or courses of events,

especially those that operate without any direct or ap-
parent effort.
12 Influences that Television Has On Your Child’s Abil-
ity to Learn
Parent-Teacher Association

Insights The act or outcome of grasping the inward or hidden

nature of things, perceiving in an intuitive manner.
6 Insights Into the Minds of Volunteers
Non-Profit Association

Issues Points or matters of discussion, debate, or dispute.

10 Issues Holding Back Legislation Favorable to Inde-
pendent Health Care Professionals
Retirement Planner

Journeys Procedures, processes, or courses that take place se-

quentially, like traveling.
4 Journeys in Guided Self-awareness
Wellness Coach

Judgments Opinions and estimates formed after serious consid-

eration or deliberation, especially formal or authorita-
tive decisions.
10 Judgments Clients Will Make Based on Your Apparel
Clothing Store

Jumpstarts Actions, behaviors, or procedures that start or set into

motion a stalled or sluggish process.
8 Jumpstarts to Regain Lost Momentum on Your Book
Writing Coach

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Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Key players Influential firms or individuals enjoying great success

and profitability in an area of expertise or field.
6 Key Players Share Their Print Design Secret
Graphic Design Firm

Keys to … Vital, critical elements that must be present in order to

achieve a goal or objective.
4 Keys to Trade Show Profits
Trade Show Vendor

Legacies Ideas or achievements handed down from ancestors,

predecessors, or the past.
10 Legacies from Pre-Internet Days
Retail Consultant

Lessons Experiences, examples, or observations that impart

beneficial new knowledge or wisdom.
8 Lessons Learned From History’s Innovators
Creativity Coach

Liabilities Obligations, responsibilities, or debts. Negative conse-

quences associated with actions.
8 Liabilities You Can Avoid By Incorporating Offshore
Financial Planner

Lies False statements deliberately presented as being true;

falsehood. Statements made to deceive or give a wrong
impression.
12 Lies Your Competitors Wish Were True
Marketing Consultant

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Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Limitations Shortcomings or defects.

6 Limitations that Hold Back Personal Achievement
Executive Coach

Limits Restricted abilities, behaviors, or performance.

8 Limits to Claims You Can Make in Local Newspapers
Attorney

Links Connecting elements; ties, or bonds.

10 Links that Bind Strangers Together
Church

Luxuries Products or services that are inessential to survival but

conducive to pleasure and comfort.
12 Affordable Luxuries for Budget-Strapped Travelers
Travel Agent

Markets Subdivisions of individuals and firms that can consid-

ered potential buyers or consumers of products or
services.
8 Markets for E-books, Online Learning, and Teleclasses
Writing Coach

Measures Actions and behavior undertaken as a means to an end;

expedients.
6 Measures That Encourage Participation in Group
Problem Solving
Team Building Coach

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Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Meditations Repeated contemplative thoughts leading to mental or

spiritual advancement or peace.
8 Meditations that Inspire Acceptance and Trust
Church

Memes Proper nouns that describe the essential attributes of a

business or product, i.e. “Clear Channel Broadcasting,”
“Die-Hard Batteries,” “Weather-Beater Paints.”
8 Memes Appropriate for Authors, Presenters and Infor-
mation Publishers
Editorial Consultant

Methods Means or manners of procedure, especially regular and

systematic ways of accomplishing something, perfected
in the past and transmitted verbally or by repeated
action.
6 Methods To Cope with Wet Cellars
Residential Builder

Milestones Important events in a firm’s, individual’s, or nation’s

past; major advances knowledge or profitability, a
turning points
10 Milestones in Internet Marketing History
Internet Marketing Consultant

Miracles Events that appear inexplicable by the normal laws of

nature, often held to be supernatural in origin.
12 Medical Miracles Taken for Granted Today
Family Practice Physician

©2003 Roger C. Parker Page 72 of 93

Telephone: 603-742-9673
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Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Mistakes Errors or faults resulting from defective judgments,

deficient knowledge, carelessness, misconceptions, or
misunderstandings.
8 Mistakes People Make with New Cameras
Photographer

Modifications Minor alterations, adjustments, or limitations.

6 Modifications To Improve the Performance and Reli-
ability of Your Personal Computer
Computer Consultant

Motivators To provide with incentives encouraging or requiring

action or a positive response.
8 Motivators that Encourage Early Acceptance
College Acceptance Coach

Motives Emotions, desires, impulses, or physiological needs

that acts as an incitement to action. Reasons people act
the way they do.
10 Motives Common to First-Time Home Buyers
Mortgage Specialist

Musts, Required or indispensable items, requirements.

Must-haves 8 Must-Have Components for Today’s Stereo Lovers
Audio-Video Consultant

Mysteries The skills, lore, or practices peculiar to a particular

activity or group and are regarded as known only to
the few.

©2003 Roger C. Parker Page 73 of 93

Telephone: 603-742-9673
[email protected]
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 Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Myths Popular beliefs or stories that may or may not be true,

that have become associated with individuals, institu-
tions, or occurrence.
6 Myths about Automobile Insurance and Teenagers
Insurance Agent

Necessary tools That which is necessary; a necessary; a requisite;

something indispensable.
4 Necessary Tools for Freelance Writers
Writing Coach

Necessities Actions, beliefs, circumstances, resource, skills, or tools

necessary to achieve a goal or perform a task.
6 Necessities Needed For Winter Camping
Outdoor Recreation Specialist

Needs Conditions or situations, often psychologically based,

requiring action for resolution or satisfaction.
10 Needs Every New Arrival Seeks to Satisfy
Relocation Specialist

Niches, Areas of unique or specialized knowledge or demand,

Niche markets satisfied by providing unique products or services.
7 Niches for Financial Managers and Planners
Practice Management Coach

Objectives Hard to reach accomplishments or goals that must be

worked toward or striven for.
6 Objectives of a Winning Marketing Plan
Marketing Consultant

©2003 Roger C. Parker Page 74 of 93

Telephone: 603-742-9673
[email protected]
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Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Obligations Social, legal, or moral requirements, such as duties,

contracts, or promises that compel individuals or firms
to follow or avoid a particular course of action.
8 Obligations Graduates Have Towards their College
Alumni Association

Obstacles Circumstances, firms or individuals that oppose, stand

in the way of, or hold up progress toward a desired
goal.
10 Obstacles Holding Back Firms Without a Web Site
Internet Marketing Specialist

Offers Options, such as suggestions, proposals, bids, dis-

counts, extended financing, or recommendations that
may or may not be accepted.
8 Offers Customers Can’t Resist
Direct Marketing Consultant

Opportunities Chances for progress or advancement.

12 Opportunities to Penetrate Overseas Markets
Import-Export Consultant

Options Actions, opportunities, or resources available as de-

sired.
10 Web Site Options for Authors and Freelance Writers
Writing Coach

Organizations Structures through which individuals cooperate sys-

tematically to conduct business.
6 Organizations Assistance to Out-of-work Families
Non-profit Association

©2003 Roger C. Parker Page 75 of 93

Telephone: 603-742-9673
[email protected]
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Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Origins Actions or circumstances when something comes into

existence or from which the ability to act or succeed is
derived.
8 Origins of Employee Discontent and Turnover
Human Relations Consultant

Partners Firms or individuals united or associated with others in

an activity or a sphere of common interest.
4 Marketing Partners Restaurants Can Join Forces With
Chamber of Commerce

Parts Divisions, portions, pieces, or segments of a whole.

7 Important Parts of a Direct Marketing Package
Direct Marketing Specialist

Passions Powerful emotions, such as anger, enthusiasm, joy,

hatred, or love.
8 Passions To Appeal To When Selling Premium Services
Sales Coach

Patterns Composites of behaviors, characteristic, features, or

traits associated with individuals or groups.
6 Patterns Associated with Student Procrastination
Academic Coach

Payoffs Benefits resulting from actions, beliefs, resources or

skills.
10 Payoffs of Reduced Telecommunications Charges
Technology Consultant

©2003 Roger C. Parker Page 76 of 93

Telephone: 603-742-9673
[email protected]
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Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Penalties Disadvantages or painful consequences resulting from

an action or condition.
6 Penalties Your Accountant Can Help You Avoid
Certified Public Accountant

Perceptions Insights, intuitions, or knowledge based on experience

or observation.
8 Perceptions that Dentists Must Prove Wrong
Professional Practice Coach

Perks Informal and often unspecified benefits or entitlements

that accompany an achievement or position.
12 Perks of Mid-Level Managers Traveling Abroad
Corporate Travel Consultant

Persuaders Someone or something that succeeds in causing a firm

or individual to do or agree to something.
6 Persuaders To Build Into Every Page of Your Web Site
Internet Marketing Coach

Pieces Items or objects that make up a group or class.

8 Pieces of the Mid-Morning Programming Puzzle
Public Radio Station

Pillars Ideas or individuals who occupy central, respected, or

responsible positions.
The 4 Pillars of Best-seller Status
Writing Coach

©2003 Roger C. Parker Page 77 of 93

Telephone: 603-742-9673
[email protected]
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Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Pitfalls Hidden, unexpected or not readily apparent hazards or

sources of danger or trouble.
8 Pitfalls Created by Declining Enrollments
Alumni Coach

Plans Schemes, programs, or agreed-upon methods previ-

ously worked out to accomplish a goal or objective.
10 Marketing Plans Guaranteed to Succeed
Marketing Coach

Platforms Formal declarations of the principles on which a

group, such as a associations, unions, or political par-
ties make to their constituents.
6 Platforms for Independent Candidates
Political Consultant

Pointers Short and concise advice or suggestions.

8 Pointers for Better Results from Your Classified Ads
Newspaper Newsletter for Advertisers

Policies Plans or courses of action for firms, governments, or

individuals intended to influence and determine deci-
sions, actions, and other matters.
12 Policies Design Firms Should Commit To and Enforce
Architect

Powers Specific capacities, faculties, aptitudes, or skills per-

mitting successful completion of goals.
9 Powers that Certification Grant
Nonprofit Association

©2003 Roger C. Parker Page 78 of 93

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Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Predicaments Situations, especially unpleasant, troublesome, or try-

ing ones, from which extrication is difficult.
4 Predicaments Collectors Must Overcome
Art Gallery

Predictions Expected events or outcomes based on past experience.

10 Predictions for Pharmaceutical or Technology Firms
Investment Planner

Premises Circumstances or propositions upon which arguments

or plans are based or from which conclusions are
drawn.
8 Premises that Continued Consensus Is Based On
Mediator

Prerequisites Required or necessary as a prior condition.

8 Membership Prerequisites You Cannot Disregard
Association Bulletin

Prerogatives Limited or exclusive rights and powers to command,

decide, rule, or judge.
10 Prerogatives Demanded by Corporate Executives
Executive Recruiter

Prescriptions Formulas dictating or directing the achievement of a

goal or desired result.
8 Prescriptions for Late or Infrequent Newsletters
Commercial Printer

©2003 Roger C. Parker Page 79 of 93

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Previews Introductory or preliminary messages, samples, or

overviews; a foretaste.
8 Previews of the Coming Flu Season
Family Practice

Principles Basic, unchanging truths, laws, or assumptions.

6 Principles of Overnight Success
Executive Coach

Priorities Recommended steps or behavior, described in order of

importance or urgency.
8 Priorities When Fire or Theft Interrupts Your Business
Insurance Agent

Procedures Established forms, methods, or steps involved in

achieving the goals or conducting the affairs of an or-
ganized body such as a business.
6 Procedures for Handling a Lost Passport
Travel Agent

Profiles A formal summary or analysis of data, often in the

form of a graph or table, summary of behaviors and
characteristics shared by firms or individuals.
8 Profiles of Arbitrators, Attorneys, and Negotiators
Negotiator

Proofs Observable conditions or evidence capable of convincing

and persuading others that action has been taken, condi-
tions have been met, or goals achieved.
8 Proofs that Daily Exercise Improves Emotional Health
Wellness Coach

©2003 Roger C. Parker Page 80 of 93

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Proposals Plans or scenarios that are proposed; offers.

7 Proposals that Generally Receive Immediate Acceptance
Marketing Coach

Pros and Con’s Comparing the advantages and disadvantages of differ-

ent actions, beliefs. or conditions.
8 Pros and Cons of Selling Your Own Home
Real Estate Agent

Purposes Intended or desired results or outcomes; intentions.

10 Purposes Served by Flossing
Dental Clinic

Qualifications Qualities, abilities, or accomplishments that makes a

firm, idea or individual suitable for performing or
achieving specific applications, positions, or tasks.
12 Qualifications Needed to as a Wedding Photographer
Photographer

Qualities Inherent or distinguishing characteristics or properties.

8 Qualities Needed to peak before Bilingual Audiences
Speaking Coach

Questions Points or subjects under discussion or consideration.

10 Questions to Ask Potential Lenders
Financial Planner

Questions to ask Areas of concern to be addressed when encountering

when… certain unique circumstances.
8 Questions to Ask When Deals Are Too Good to be True
Attorney

©2003 Roger C. Parker Page 81 of 93

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Quotes Information or summary quotations cited or referred

to for illustration or proof.
10 Quotes from Our Most Famous Graduates
Alumni Association

Realities Actual, as opposed to desired, expected, or wished-for

circumstances or events.
8 Realities of Starting a Business on a Shoestring
Start-Up Specialist

Reasons Declarations or statements made to explain or justify

actions, beliefs, decisions, or rules.
8 Reasons to Move to Areas with a Lower Cost of Living
Relocation Consultant

Recipes List containing ingredients plus a description of the

sequence of mix and prepare the elements.
4 Recipes for Seminar Success
Speaking Coach

Recommendations Endorsed and encouraged behaviors, courses of action

to help achieve goals or avoid unpleasant situations.
6 Recommendations for Growing an Opt-In E-mail List
Internet Marketing Consultant

Regulations Principles, rules, or laws designed to control, define, or

govern conduct.
6 New Tax Regulations For Businesses With 25 Or Fewer
Employees
Certified Public Accountant

©2003 Roger C. Parker Page 82 of 93

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Remedies Actions that ameliorate or correct evil, fault, or error

circumstances.
8 Remedies for Declining Job Performance and Satisfac-
tion
Wellnes Coach

Reminders Messages that help you remember something.

12 Reminders It’s Time to Revise Your Business Plan
Small Business Coach

Reports Written or oral documents that cite, summarize, refer

to, or support actions or circumstances.
9 Traffic Reports Internet Service Providers Should Pro-
vide Each Month
Internet Service Provider

Requirements Actions, conditions, or skills that must be present for

an action to be taken or a goal achieved.
12 Requirements Needed to Receive Certification
Association

Resolutions Actions, behaviors, and commitments that have been

formally agreed-upon and committed to.
10 Resolutions that Prepare You for the Concert Stage
Performing Arts Association

Resources Available supplies that can be drawn on as needed.

8 Resources for Freelance Editorial Support
Writing Coach

©2003 Roger C. Parker Page 83 of 93

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Responsibilities An association’s, firm’s, or individual’s burdens, du-

ties, or obligations.
10 Employee Responsibilities You Cannot Delegate
Human Relations Consultant

Results The consequence or outcome of an action, behavior, or

operation.
6 Results of Failing to Get a Good Night’s Sleep
Family Practitioner

Rewards Satisfying returns, results; profits, or personal satisfac-

tion.
8 Rewards for Always Telling the Truth—Even When It’s
Embarrassing or Painful
Church

Rights Behaviors, obligations, payments, or rights due to

firms, individuals or governmental bodies determined
by law, tradition, or nature.
10 Rights Corporations Enjoy that Individual’s Don’t
Retirement Planner

Rising stars Firms or individuals enjoying rapid increases in

achievement, awareness, income, power, or prestige.
6 Characteristics of the Rising Stars of Urban Planning
Architect

Rituals Detailed methods or procedures faithfully or regularly

followed.
6 Rituals Authors, Playwrights, and Poets Rarely Admit
Writing Coach

©2003 Roger C. Parker Page 84 of 93

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Roles The rights, obligations, and responsibilities associated

with a function or position.
8 Emerging Roles for Female Corporate Executives
Executive Coach

Routes Techniques and procedures for reaching goals.

10 Routes to Six-Figure Incomes from Property Rentals
Commercial Real Estate Specialist

Rules Customary, usual, or generalized courses of action or

behavior.
8 Rules for Dealing with Interruption from the Audience
Speaking Coach

Scenarios Outlines or models of anticipated or expected se-

quences of events or behavior.
10 Scenarios Associated with Adult Onset Diabetes
Health Club

Secrets Little known or proprietary techniques for achieving

goals or saving time.
8 Secrets Graphic Designers and Photographers Don’t
Want You To Know
Commercial Printer

Sentiments Thoughts, views, or attitudes, especially ones based

mainly on emotions instead of reasons.
6 Sentiments You Cannot Afford to Acknowledge
Attorney

©2003 Roger C. Parker Page 85 of 93

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Shortcuts A more direct route than customary or obvious. A

means of saving time or effort.
8 Shortcuts for Last-Minute Presentation Visuals
Communications Consultant

Signs Information or indications suggesting the approach or

presence of facts, conditions, or qualities.
7 Warning Signs of Cancer
Non-profit Association

Situations Position or status regarding current conditions or cir-

cumstances.
9 Situations When You Should Consider Walking Away
from a Client
Marketing Consultant

Solutions Answers, methods, or processes of solving problems or

avoiding negative outcomes.
10 Solutions to your Cash Flow Worries
Accountant

Sources Firms, individuals, or publications providing informa-

tion or knowledge. Actions or conditions having con-
sequences.
8 Sources of Inspiration for Authors
6 Sources of Discontinued Typewriter Ribbons
Writing Coach

©2003 Roger C. Parker Page 86 of 93

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Specialties Items, occupations, products, pursuits, or services,

reflecting in-depth or superior advantages, aptitudes,
interest, skills, or training.
9 Specialties To Consider after Mastering the Basics
Career Coach

Steps to Success One of a series of actions, processes, or measures taken

to achieve a goal; stages in a process.
6 Steps to Success for Authors, Poets, and Playwrights
Writing Coach

Stories Accounts or recitals of an event or a series of events,

either true or fictitious, used to drive home or illustrate
a desired point.
8 Stories of Exceptional Heroism and Personal Sacrifice
Church

Strategies Action plans intended to accomplish specific goals.

12 Strategies for Dealing with Slow-Paying Clients
Business Coach

Suggestions Options or ideas which, when voluntarily undertaken,

can solve a problem or result in progress toward a de-
sired goal.
6 Suggestions For Overcoming Presentation Jitters
Speaking Coach

Superstars High-visibility, high-performers who have achieved,

accomplished, earned, or succeeded.
8 Superstars And The Self-discipline Lessons They Teach
Therapist

©2003 Roger C. Parker Page 87 of 93

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Surprises Unexpected circumstances, encounters, or events re-

quiring acknowledgement and action.
4 Weather-Related Surprises That Reduce Groundwater
Hydrologist

Symptoms Signs or indications of disorder especially when experi-

enced as a change from normal functions, sensations,
or appearances.
6 Symptoms of Impending Client Defections
Marketing Coach

Techniques Systematic behaviors or procedure needed to accom-

plish a task.
6 Techniques for Gaining Fast Legislative Confirmation
Political Consultant

Temptations Enticements, inviting, attractive, something that pro-

vokes interest, thought, or action.
8 Temptations to Avoid While Visiting Las Vegas
Travel Consultant

Tendencies Predisposition to think, act, behave, or proceed in the

same way as before.
8 Tendencies that Can Get Entrepreneurs Into Trouble
with the Internal Revenue Service
Financial Planner

Terms Words or groups of words having a particular mean-

ing; spelling out mutual obligations and responsibili-
ties.
10 Terms that of Importance to Web Marketers
Internet Marketing Consultant

©2003 Roger C. Parker Page 88 of 93

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Themes Mutually agreed upon—though not directly ad-

dressed—recurrent behaviors or ideas.
8 Themes that can Undermine Job Hunting Success
Executive Recruiter

Theories A set of statements or principles devised to explain a

group of facts or phenomena, abstract reason, specula-
tions, assumptions based on limited information or
knowledge.
6 Theories of Economic Growth No Longer Taught
Political Consultant

Threats Indications of impending danger or harm.

10 Threats from Missing Shingles and Clogged Gutters
Restoration Specialist

Tips Confidential, advance, or inside information; helpful

hints.
8 Tips for Displaying Wedding Photographs at Home
Photographer

Tools Implements, knowledge, or techniques necessary to

accomplish a goal or carry out an occupation or pro-
fession.
8 Tools Associated with Laser Eye Surgery
Optometrist

Topics Subjects of conversation, discussion, presentations, or

issues contained in a publication.
The 3 Most Important Topics Candidates Must Address
Political Action Committee

©2003 Roger C. Parker Page 89 of 93

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Traditions Time-honored beliefs or practices.

8 Traditions Associated with Family Vacations
Travel Agent

Traits Distinguishing behaviors or features that help identify

members of a group.
6 Traits Associated with Out-of-state Convention Dele-
gates
Convention Authority

Traps Strategies for catching or tricking the unwary.

8 Home-Buying Traps To Watch Out For
Independent Mortgage Broker

Treatments Usual methods of dealing with specific types of situa-

tions.
10 Ways to Handle Basement Mold and Mildew
Residential Builder

Trends Changes in characteristics or circumstances that take

place over time.
8 Trends Affecting Full Cardiac Rehabilitation
Surgical Practice

Trials Circumstances, events, periods, competitions, or tests

that determine qualification or lasting power.
6 Cash-Flow Trials All Retailer Eventually Face
Retail Consultant

©2003 Roger C. Parker Page 90 of 93

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Trials and A series of negative and positive experiences that define

tribulations a history or a journey.
9 Trials and Tribulations of Starting a Home Based
Business
Small Business Coach

Tricks Efficiency or specialized skills peculiar to a particular

field of activity.
10 Envelope Printing Tricks for Microsoft Word Users
Computer Productivity Specialist

Truths Unchanging core beliefs and values that form the basis
of past, present, and future behavior and ideas.
8 Truths about Selling to Professional Markets
Sales Consultant

Turning points The point at which a significant change occurs; decisive

moments.
8 Turning Points in Broadcast History
Public Radio Station

Values Principles, standards, or qualities considered desirable

or worthwhile.
10 Values Shared by Americans Traveling Overseas
Travel Agent

Ventures Business enterprises involving some risks in expecta-

tions of gain.
6 Ventures Showing Promise for the Coming Decades
Mergers and Applications Specialist

©2003 Roger C. Parker Page 91 of 93

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 1: Topics

Topic Definition, example, application

Warning signs Indications that danger lies ahead.

10 Warning Signs of Global Warming
Heating and Air Conditioning Specialist

Ways Possible approaches, or courses that may be used to

achieve a goal; alternative courses of conduct or action.
6 Ways to Protect Your Home Against Intruders
Security Firm

Ways to improve… Suggestions to eliminate current negative behavior or

circumstances.
8 Ways to Improve Your Ability to Design in Color
Graphic Designer

Ways to view… Alternative perspectives that provide an advantage over

conventional approaches of analyzing or reviewing.
10 Ways to View Your Net Worth
Financial Planner

Weak links Behaviors or beliefs in one area that are not up to the
standard of others, reducing the effectiveness of others
and the ability to achieve a desired goal.
10 Weak Links in the Retail Food Store Supply Chain
Distribution Specialists

©2003 Roger C. Parker Page 92 of 93

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 1: Topics

CHAPTER

8 Adding impact to lists

Here are some of the ways you can strengthen the presentation of your ideas.
• Number of items. There’s magic to the numbers 3 and 7. There’s an
easily- remembered parallelism to lists built around 3 elements: Earth,
Wind, Fire; the Holy Trinity; The 3 Stooges; etc. Seven is an equally
important number. Psychological research has shown that 7 is the
maximum number of items that the average person can easily recall.

(Topics don’t represent the whole story, of course. Part 2 of the Content
Creator contains over 250 verbs that you can combine with the topic sug-
gestions to generate even more ideas. Part 3 of the Content Creator adds
an additional 250 modifiers to help you create a even stronger title: one that
better describes the importance of your topic and its relevance clearer to
your readers.)

©2003 Roger C. Parker Page 93 of 93

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s
Content Generator
Part 2: Verbs
Over 250 terms to spark new list ideas and help you be more
specific in the topics you choose when creating articles,
books, e-books, newsletters, presentations, teleclasses, and
web site registration incentives.

By: Roger C. Parker

Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Achieve To perform or carry out with success; accomplish.

8 Steps to Achieving Increased Profitability
Marketing Coach

Add To join or unite so as to increase in size, quantity, qual-

ity, or scope.
5 Ways to Add Qualified Employees
Human Resource Consultant

Adjust To change so as to match or fit; cause to correspond.

10 Ways to Adjust for Seasonal Changes in Demand
Production Consultant

Adopt To put forward; propose or suggest; accept a belief, idea

or technique.
4 Ways to Adopt the Latest Advances in Beverage Control
Restaurant Consultant

Advance To help or furnish with help, support, or relief.

12 Ways to Advance Corporate Goals without Sacrificing
Customers or Employees
HR Consultant

Aid To help; assist; support; sustain; succor; relieve; befriend.

6 Ways to Aid Under-Achieving Employees or Divisions
Training Firm

Allocate To distribute according to a plan.

10 Ways to Allocate Scarce Marketing Budgets
Marketing Consultant

©2003 Roger C. Parker Page 2 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Amass To gather for oneself, as for one's pleasure or profit

12 Ways to Amass a Personal Fortune Before Retirmeent
Financial Planner

Amaze To affect with great wonder; astonish.

4 Offers Guaranteed to Amaze Your Customers
Advertising Consultant

Analyze To examine methodically by separating into parts and

studying their interrelations.
4 Ways to Analyze Monthly Travel Reports
Travel Consultant

Apply To put into action.

8 Ways to Apply Medieval Theories of War to Your
Business
Management Trainer

Appreciate To recognize an idea or individual’s quality, significance,

or magnitude; to raise in value or price, especially over
time.
10 Real Estate Investments Certain to Appreciate Over
Time
Real Estate Agent

Approach To make a proposal or overtures to with a specific end in

view.
12 Ways to Approach Lost Clients and Customers
Customer Relationship Marketing Consultant

©2003 Roger C. Parker Page 3 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Arouse To stir up; excite.

4 Ways to Arouse the Curiosity of Analysts, Editors, and
Reporters
Public Relations Firm

Arrange To plan or prepare for an action or event.

10 Ways to Arrange for a Post-Convention Celebration
Convention Authority

Ask To put a question to; to seek an answer to, or informa-

tion about.
8 Ways to Ask for the Sale Without Offering a Discount
Sales Consultant

Assist To give help or support to, especially as a subordinate or

supplement.
5 Ways to Assist Prospects Comparing Your Services to
Those of Your Competitors
Marketing Consultant

Assume To take for granted; suppose; to accept without research,

study, or verification.
9 Motives You Can Assume About Your Competitors
Corporate Trainer

Attract To arouse or compel the interest, admiration, or atten-

tion of.
8 Ways to Attract Qualified Customers To Your Trade
Show Booth
Trade Show Consultant

©2003 Roger C. Parker Page 4 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Avoid To stay clear of; to shun; to keep from happening.

4 Ways to Avoid Weather-Related Airport Delays
Travel Agent

Back-up To reserve or substitute, arrange for a replacement that

might be needed.
8 Techniques to Back-up Claims and Testimonials
Writing Coach

Balance A harmonious or satisfying arrangement or proportion

of parts or elements, as in a design.
6 Ways to Balance Short-term and Long-term Goals
Executive Trainer

Beat To defeat or subdue, as in a contest; to force to withdraw

or retreat.
4 Ways to Beat Apathy Before It Takes a Toll on Employee
Productivity
HR Consultant

Become To grow or come into being; to assume new characteris-

tics.
9 Ways to Become a Spokesman for Your Charity
Public Relations Consultant

Block To stop or impede the passage of, or movement through;

to obstruct.
8 Perceptions that Block Your Goals and Passions
Mental Health Practicioner

©2003 Roger C. Parker Page 5 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Boost To assist in further development or progress, to stir up

enthusiasm for; to promote vigorously.
10 Ways to Boost the Click Through Rate of your E-mail
Internet Consultant

Brand To indicate quality, ownership, to create an image in the

mind of your market or your competitors.
9 Ways to Brand Your Consulting Services
Design Firm

Bring…up to Actions that can assist becoming comfortable or skilled

speed at performing a task.
8 Ways to Bring Branch Office Staff Up to Speed
Telecommunications Firm

Build To develop or give form to according to a plan or proc-

ess; to create; to increase or strengthen by adding gradu-
ally to; to establish a basis for a desired goal.
8 Strategies that Build Customer Loyalty and Referrals
Research Firm

Camouflage To conceal, usually through misrepresentation or other

artifice.
6 Strategies to Camouflage the Loss of a Key Employee
Public Relations Consultant

Capture To gain possession or control of; to attract and hold.

4 Techniques to Capture and Maintain Visitor Attention
Usability Expert

©2003 Roger C. Parker Page 6 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Categorize To insert in a category or list; to classify; to catalogue.

7 Critieria to Categorize Customers and Prospects
Marketing Firm

Certify To confirm formally as true, accurate, or genuine

8 Ways to Certify the Integrity of Your Conclusions
Writing Coach

Change To cause to be different.

8 Statistics that May Change Your Mind about Multi-Level
Marketing
Marketing Consultant

Charm To attract or greatly delight, to eliminate another indi-

vidual’s negative preconceptions.
10 Ways to Charm Visitors During an Open House
Realtor

Check To verify by consulting a source or authority; to inspect

so as to determine accuracy, quality, or other condition;
to test.
10 Tests to Monitor Your Performance and Stamina on a
Treadmill
Athletic Club

Claim To state to be true, especially when open to question.

8 Mistakes that Claim the Lives of Thousands of
Pedestrians Each Year
Police Community Service

©2003 Roger C. Parker Page 7 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Clarify To make clear or easier to understand; elucidate.

6 Ways to Clarify Your Intentions
Writing Coach

Close the sale Final actions, arguments, or persuasion that converts

prospects into customers.
4 Ways to Close the Sale using Bonuses and Premiums
Factory Representative

Collaborate To work together, especially in a joint effort or endeavor.

10 Ways to Collaborate With Marketing Partners
Marketing Coach

Collect To bring together in a group or mass; gather, to accu-

mulate.
12 Ways to Collect Customer Names and Addresses
Internet Marketing Firm

Communicate To convey information about; make known; impart.

6 Ways to Communicate a Willingness to Negotiate
Sales Coach

Compensate To make up for, to replace with a different behavior,

characteristic, or resource.
8 Resources that Can Compensate for Poor Nutrition
Dietician

Complement To assist or work in concert with, to help achieve a de-

sired goal.
6 Sources of Local Information that Complement National
and Regional Newspapers and Television
Communications Consultant

©2003 Roger C. Parker Page 8 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Complete To make whole, with all necessary elements or parts.

4 Modifications to Complete a Home Makeover on a
Budget
Residential Builder

Compute To determine an amount or number, to come to a deci-

sion based on considering assigning values and consid-
ering plusses and minuses.
10 Measures to Compute True Customer Value
Mergers and Acquisitions Firm

Condense To make more concise; abridge or shorten.

8 Pointers to Condense Lengthy Documents Without
Sacrificing Content or Impact
Editor

Conduct To direct the course of; manage or control; to lead or

guide.
10 Experiments You Can Conduct Underwater
Sporting Goods Outfitter

Connect To associate or consider as related.

4 Technologies that Connect Families and Friends
Telecommunications

Consider To think carefully about; to think or deem to be; to re-

gard, to form an opinion about; to judge, take into ac-
count; bear in mind.
6 Miracles to Consider Before Abandoning Belief in a
Supernatural Power
Church

©2003 Roger C. Parker Page 9 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Consult To seek advice or information from individuals or re-

sources; to refer to; take into account.
10 Sources of Travel Discounts Popular with Holiday
Travelers
Travel Agent

Contact To get in touch with; communicate with.

4 References to Contact Before Making a Hiring Decision
Executive Recruiter

Convert To change (something) from one use, function, or pur-

pose to another; adapt to a new or different purpose.
8 Improvements that Convert Cars into Travel Vans
Aftermarket Specialist

Create To bring into being; to form out of nothing; to cause to

exist.
6 Liabilities that Convert Inheritances into Burdens and
Sources of Family Friction
Attorney

Cross-sell To identify, encourage, and persuade customers to pur-

chase products (often supplies) or services that comple-
ment previous purchases.
10 Approaches Used to Cross-Sell Firewood and Heating
Accessories to Wood Stove Buyers
Retail Marketing Consultant

Cultivate To promote the growth of, to nurture over a long period,

to assist in a growth or transition over time.
12 Influencers to Cultivate Before Going Public
Financial Planner

©2003 Roger C. Parker Page 10 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Cut To remove or delete.

4 Selections to Cut When the Concert Exceeds Two Hours
Musician’s Union

Deal with To address or handle frustrations or problems that in-

terfere with achieving desired goals.
8 Ways to Deal with Stress Associated with Bright Lights
and Loud Sounds
Psychologist

Defeat To prevent the success of; thwart.

10 Weapons to Defeat Price-Oriented Competitors
Marketing Consultant

Delay To cause to take place later or slower than expected or

desired.
6 Ways to Delay Hiring New Employees
Trade Union

Delight To provide pleasure or satisfaction.

7 Seminar Topics to Delight Attendees of All Ages
Event Planner

Demonstrate To present by experiments, examples, or practical appli-

cation; explain and illustrate.
8 Ways to Demonstrate Your Competence to Strangers
Presentation Coach

Deny To give a refusal to; turn down or away.

4 Terms to Deny in any Agreement or Contract You’re
Thinking of Signing
Attorney

©2003 Roger C. Parker Page 11 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Describe To give an account of in speech or writing; to convey an

idea or impression of; to characterize.
8 Traditions that Describe Turn-of-the-Century Life in
Putney, Vermont
Travel Advisory

Differentiate To separate or tell apart on the basis of distinguishing

characteristics. To become distinct or specialized; ac-
quire a different character.
8 Ways to Differentiate New from Experienced Specialists
Health Care Provider

Discourage To try to prevent by expressing disapproval or raising

objections.
4 Statements that Will Discourage Casual Supporters
Political Consultant

Disguise To modify the manner or appearance of in order to pre-

vent recognition.
6 Symptoms that Disguise Serious Vision Problems
Family Practicioner

Dispute To question the truth or validity of; doubt.

8 Strategies to Dispute Negative Rumors
Political Consultant

Dissect To examine, analyze, or criticize in minute detail.

10 Techniques to Dissect the Causes of Insect and Termite
Infestation
Exterminator

©2003 Roger C. Parker Page 12 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Divide To separate into parts, sections, groups, or branches.

4 Situations that Divide Families and Friends
Church

Document To support (an assertion or claim, for example) with

evidence or decisive information.
8 Ways to Document the Results of Increased Training
Training Firm

Double-check Reexamine to assure accuracy or proper condition; to

verify a previous assessment or judgment.
6 Sources to Double-check an Applicant’s Previous
Employment and Military Service
HR Consultant

Downplay To minimize the significance of; play down.

10 Arguments to Downplay the Impact of Negative
Earnings Reports
Public Relations Firm

Drive To push, propel, or press onward forcibly; to urge for-

ward.
8 Conditions Necessary to Drive Profits to New Levels
Financial Planner

Elevate To raise to a higher moral, cultural, or intellectual level.

12 Exercises to Elevate Your Self-Worth and Enhance Your
Confidence

©2003 Roger C. Parker Page 13 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Eliminate To remove from further consideration.

6 Techniques to Eliminate Conflict and Confusion
HR Trainer

Embellish To add details to, often decorative rather than perform-

ance-enhancing characteristics.
8 Ways Television Newscasters Embellish Stories in Ways
That Prejudice Viewer Option
Media Analyst

Emphasize To stress, single out as important; to direct attention to-

wards; to make more effective.
4 Exercises to Emphasize Your Personal Leadership
Qualities
Executive Coach

Empower To give power to another, to strengthen, to share or

transfer abilities, characteristics, or ideas.
9 Principles to Empower Your Client’s Acconting Skills
Certified Public Accountant

Encourage To give support to; foster; to stimulate; spur.

10 Bylaws that Encourage Newcomers to Participate
Association Director

Enhance To make greater, as in value, beauty, or effectiveness;

augment; to provide with improved, advanced, or so-
phisticated features.
6 Add-on’s to Enhance Performance and Reliability
Home Theater Specialist

©2003 Roger C. Parker Page 14 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Enjoy To receive pleasure or satisfaction from; to have the use

or benefit of.
8 Perks Members Enjoy When They the Platinum Level
Association Builder

Estimate To place an approximate value on an achievement, ac-

tion, circumstance or contribution.
10 Ways to Estimate the Cost of Yearly Replacements and
Updates
Software Consultant

Evaluate To examine and judge carefully; appraise.

6 Tools to Evaluate the Benefits of Quarterly Performance
Appraisals
HR Consultant

Excite To produce increased activity or response; to stimulate.

4 Stories to Excite the Imagination and Motivate an
Immediate Response
Communications Coach

Expand To express at length or in detail; enlarge on.

10 Studies that Expand on Previous Research
Technology Reviewer

Expedite To speed up the progress of a task; hasten to comple-

tion, accelerate.
8 Ways to Expedite Receipt of Money Clients Owe
Certified Financial Planner

©2003 Roger C. Parker Page 15 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Explore To investigate systematically; examine.

6 Ways to Explore the History of Technological Innovation
Museum

Expose To make visible or known.

8 Questions that Expose Damaging Habits and Traits
Executive Recruiter

Facilitate To make easy or less difficult; to free from difficulty or

impediment; to lessen the labor of; as, to facilitate the
execution of a task.
4 Ways to Facilitate Customer Feedback
Marketing Coach

Familiarize To make known, recognized, or familiar.

8 Ways to Familiarize Innovators with Increased
Government Regulations
Attorney

Feed To provide for consumption, utilization, or operation, to

supply with something essential for growth, mainte-
nance, or operation.
12 Ways Rumors Feed on a Lack of Open Communication
Public Relations Firm

Fill To satisfy or meet, to fulfill.

8 Ways to Fill Empty Teleseminar Seats
Event Planner

Find To come upon or discover by searching or making an

effort.
6 Reasons to Find Strength in Continuing Medical Progress

©2003 Roger C. Parker Page 16 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Fine-tune To make small adjustments in for optimal performance

or effectiveness.
8 Ways to Fine-Tune the Appearance of Your Newsletter
Graphic Designer

Finish Complete, include all necessary actions; satisfy all re-

quirements.
6 Traits Needed to Finish the New York City Marathon
Fitness Club

Free To remove obstructions or entanglements from; clear.

8 Qualities that Free Your Mind from Unnecessary Habits
and Limitations
Wellness Coach

Frustrate Actions or beliefs that prevent completion or undermine

progress. To cause a personal unhappiness by interfering
with actions or conditions.
4 Regulations that Frustrate Innovation and Investment
Creativity Coach

Fulfill To bring into actuality; effect: fulfilled their promises; to

carry out (an order, for example); to measure up to a
standard or expectation.
10 Ways to Fulfill Residency Requirements
Association

Gain To increase the effectiveness, power, or size of an action

or condition.
6 Ways to Gain Control over Health Control Costs
Benefits Consultant

©2003 Roger C. Parker Page 17 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Gauge To determine the capacity, volume, or contents of, to

evaluate or judge.
5 Strategies to Gauge the Effectiveness of Alternative
Appeals, Offers, Prices and Prices
Direct Marketing Consultant

Generate To bring into being; give rise to.

10 Ways to Generate Press Coverage of New Inventions
Public Relations

Group To arrange or combine in a group or in groups, often

with reference to characteristics and relationships.
8 Ways to Group Foods Using Calories and Vitamins
Nutruitionist

Guarantee A promise or an assurance, especially when written, that

attests to the quality or durability of a product or service,
or that something will be performed in a specified man-
ner.
12 Ways to Guarantee 100% Compliance
Attorney

Halt To stop; pause, conclude an action or condition.

10 Remedies to Halt Weight Gain
Dietician

Handle To deal with or have responsibility for; to act or conduct:

to cope with or dispose of.
6 Ways to Handle a Tax Audit
Certified Public Accountant

©2003 Roger C. Parker Page 18 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Harness To perform or carry out with success; to take advantage

of resources, to accomplish.
10 Ways to Harness Word-Of-Mouth Referrals
Marketing Coach

Harvest To gather, to profit from; to join or unite so as to in-

crease in size, quantity, quality, or scope.
8 Ideas to Harvest Profits from Existing Customers
Customer Care Consultant

Heal To set right; repair, to change so as to match or fit; cause

to correspond.
8 Affirmations to Heal a Broken Heart
Relationship Coach

Help To give assistance to; aid, to contribute to the further-

ance of; to promote.
9 Ways to Help Customers Feel Comfortable Submitting
Orders Online
Internet Consultant

Hide To prevent the disclosure or recognition of; conceal.

4 Ways City Officials Hide the Presence of Impurities in
Drinking Water
Citizen Newsletter

Highlight To make prominent; emphasize.

8 Ways to Highlight Important Data in a Proposal or
Report
Graphic Designer

©2003 Roger C. Parker Page 19 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Hire To engage or purchase the service, labor, or interest of

(any one) for a specific purpose.
6 Questions to Ask When Hiring a New CEO
Executive Recruiter

Host To serve as host, to furnish facilities and resources for a

function or event.
10 Restaurants Large Enough to Host a Family Reunion
Chamber of Commerce

Identify To ascertain the origin, nature, or defining characteris-

tics of an action, belief, or individual.
4 Ways to Identify Fresh Vegetables
Organic Farm

Improve To raise to a more desirable or more excellent quality or

condition; make better.
12 Tools to Improve Your Personal Productivity
Productivity Coach

Incite To provoke and urge on.

6 Ways to Incite a Crowd to Act
Political Action Group

Increase To make or become greater or larger.

8 Incentives to Increase Membership Involvement
Association Consultant

Influence To produce an effect on by imperceptible or intangible

means; sway.
4 Strategies to Influence a Desired Outcome
Motivational Consultant

©2003 Roger C. Parker Page 20 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Inform To impart information; make aware of something.

10 Traditions that Inform Children about Their Family’s
Background
Church

Interrupt To break in on an action or discourse.

8 Ways to Interrupt a Non-Stop Talker
Communications Coach

Intimidate To make timid; fill with fear; to coerce or inhibit by, or

with threats.
6 Comparisons that Will Intimidate Your Competitors
Advertising Consultant

Introduce To bring forward (a plan, for example) for considera-

tion; to provide (someone) with beginning knowledge or
a first experience of something.
8 Opportunities to Introduce Unpopular Proposals
Presentations Coach

Intrude To come in rudely or inappropriately; enter as an im-

proper or unwanted element.
4 Security Measures that Intrude Upon Personal Rights
Attorney

Invite To ask for an individual presence or participation.

10 Testimonials that Invite Healthy Skepticism
Writing Coach

©2003 Roger C. Parker Page 21 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Isolate The act of removing a part from a whole so it can be ex-

amined or dealt with separately.
7 Tests to Isolate Color Preferences Based Solely on Sex
Interior Decorator

Join To become a part or member of, to come into the com-

pany of, to participate with in an act or activity, to en-
gage in or enter into.
8 Patterns of Behavior that Join Teams Together
Group Performance Coach

Jumpstart To start or reinvigorate (an activity, system, or process).

7 Questions to Jumpstart Your Creativity
Personal Coach

Justify To demonstrate or prove to be just, right, or valid.

4 Reasons to Justify Increased Research and Investment
Management Consultant

8 Reasons to Justify (a new car, a boat, corporate jet, ad-

dition facilities, new dentures, a digital camera, addi-
tional employees, etc.)
Wrting Coach

Lead To guide or direct in a course; to contribute to the

growth of.
10 Trends that Lead to Increased Employee Participation
HR Coach

©2003 Roger C. Parker Page 22 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Learn To gain knowledge, comprehension, or mastery of

through experience or study.
6 Principles to Learn Before More Further Responsibility
Executive Coach

Leverage To improve or enhance, to efficiently utilize.

8 Ways to Leverage Scarce Irrigation Resources
Agricultural Consultant

Limit To confine or restrict within a boundary or boundaries,

to cripple or hold back.
4 Tendencies that Limit Growth and Prosperity
Chamber of Commerce

Line up To organize and make ready, place in a row.

10 Strategies to Line up Future Retirement Incomet
Financial Planner

Live up to To successfully meet desirable or necessary goals or stan-

dards.
6 Standards New Graduates Must Live Up To
Alumni Organization

Lock To fix in place so that movement or escape is impossible;

hold fast.
8 Ways to Lock in Delgate Votes Before the Convention
Political Action Committee

©2003 Roger C. Parker Page 23 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Lower To let, bring, or move down to a lower level, to reduce in

value, degree, or quality, to weaken or undermine, to re-
duce in standing or respect.
10 Guarantees that Lower Buying Resistance
Marketing Consultant

Maintain To keep up or carry on; continue; to keep in an existing

state; preserve or retain; to keep in a condition of good
repair or efficiency.
6 Modifications to Maintain Operating Efficiency
Air Conditioning Contractor

Manage To direct or control the use of; handle, to direct or con-

duct business affairs.
4 Recommendations to Manage Changing Spending Habits
Financial Planner

Master To gain command of in order to understand or apply; to

become adept in an action or skill.
8 Reasons To Master Desktop Publishing and Web Page
Design
Graphic Designer

Mentor To serve as a trusted counselor or teacher to (another

person).
10 Reasons to Mentor Employees and Volunteers
Non-Profit Association

Motivate To provide with an incentive; to move to action; set into

motion.
6 Ways to Motivate Your Least Effective Sales Territories
Sales Trainer

©2003 Roger C. Parker Page 24 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Multiply To grow in amount, number, or degree, to increase the

amount, number or degree of.
5 Incentives to Multiply the Number of Overseas Visitors
Chamber of Commerce

Negotiate To arrange or settle by discussion and mutual agree-

ment.
8 Pitfalls to Negotiate Before Success Can Occur
Mediator

Nurture To help grow or develop; cultivate.

10 Incentives to Nurture Continued Youth Involvement
Church

Orchestrate To arrange or control the elements of; to achieve a de-

sired overall effect.
4 Recommendations to Orchestrate Fan Support
Athletic Department

Overcome To surmount opposition; be victorious.

8 Steps to Overcome Investor Apathy and Distrust
Investment Analyst

Pace To advance or develop (something) at a particular rate

or tempo.
6 Measures to Pace Orderly Growth
Financial Planner

Pause To temporarily cease or suspend an action.

10 Reasons to Pause Current Contract Negotiations
Union

©2003 Roger C. Parker Page 25 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Pay attention to To take action or consider after reviewing goals, re-

quirements, or standards.
12 Key Specifications to Pay Attention To When
Comparing Performance and Reliability
Consumer Advocate

Penetrate To enter and gain a share of (a market) or to break

through an external wall.
4 Ways to Penetrate the “Glass Ceiling”
Feminist Group

Persuade To induce to undertake a course of action or embrace a

point of view by means of argument, reasoning or en-
treaty.
8 Arguments to Persuade Early Adopters to Spread the
Word to Their Friends
Marketing Coach

Placate To allay the anger of, especially by making concessions;

appease.
8 Suggestions to Placate Unhappy Subscribers
Media Consultant

Plan To formulate a scheme or program for the accomplish-

ment, enactment, or attainment of.
6 Ways to Plan for a Smooth Transition of Authority
Management Coach

Play To act or conduct oneself in a specified way.

10 Roles for Out-Of-Office Statesmen to Play
Political Analyst

©2003 Roger C. Parker Page 26 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Postpone To delay until a future time; put off.

12 Reasons to Postpone Converting Your IRA
Investment Planner

Praise To express warm approbation of, commendation for, or

admiration for.
8 Testing Labs Who Praise Our Product’s Superiority
Marketing Manager

Prepare To make ready beforehand for a specific purpose, as for

an event or occasion.
10 Ingredients Needed to Prepare Vegetables for Canning
Organic Farm

Prevent To keep from happening.

4 Steps to Prevent Lost Passports and Travelers Checks
Travel Agent

Prioritize To arrange or deal with in order of importance.

6 Ways to Prioritize Patient Care At Home
Outpatient Newsletter

Proceed To go forward or onward, especially after an interrup-

tion; continue.
8 Resolutions to Proceed with Immediate Action
Political Analyst

Produce To cause to occur or exist; give rise to.

10 Reasons to Produce an Annual Report During Times of
Market Unrest
Certified Public Accountant

©2003 Roger C. Parker Page 27 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Profit from To derive advantage; benefit.

4 Ways to Profit from Increased Time Spent Online
Internet Marketing Consultant

Prohibit To prevent; preclude.

6 Steps to Prohibit Unfair Competition
Marketing Coach

Project To convey an impression of to an audience or to others.

8 Colors that Project an Upscale Image
Graphic Designer

Promote To attempt to sell or popularize by advertising or pub-

licity.
5 Ideas to Promote Increased Alumni Attendance
Alumni

Protect To conserve or eliminate threat or potential problem.

10 Regulations to Protect Consumer Rights Overseas
Travel Agent

Prove To establish the truth or validity of by presentation of

argument or evidence.
7 Arguments that Prove Our Commitment to Quality
Home Theater Consultant

Provide, To furnish; supply, to make available; afford, set down as

provide for a stipulation
6 Strategies that Provide Continuing Protection against
Power Outages
Public Utilities Firm

©2003 Roger C. Parker Page 28 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Put To place an items in a location or position an idea; to

express or state.
6 Ways to Put Product Innovation to Work
Marketing Coach

Quit To give up; relinquish; to abandon or put aside; to cease

or discontinue.
4 Times When It Makes Sense to Quit Your Profit Sharing
Program
Financial Advisor

Raise, To increase the contribution towards or value of; to put

Raise to forward for consideration.
8 Situations When It Makes Sense to Raise Your Own
Vegetables
Organic Farm

Rate To evaluate and place in a particular rank or grade.

6 Terms that Rate Each Employee’s Contribution
HR Consultant

Reap To obtain as a result of effort.

10 Strategies to Reap Increased Subscription Renewals
Media Consultant

Recognize To show awareness of; approve of, or appreciate

8 Ways to Recognize Your Employee’s Contributions
HR Coach

Recover To get back; regain.

5 Ways to Recover Lost Product Development Costs
Resource Recovery Firm

©2003 Roger C. Parker Page 29 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Recruit To obtain replacements for or new supplies of something

lost, wasted, or needed.
6 Strategies to Recruit and Motivate Marketing Partners
Marketing Consultant

Recycle To recondition and adapt to a new use or function.

8 Techniques to Recycle Previously-Used Resources
Nonprofit Association

Reduce To bring down, as in extent, amount, or degree; dimin-

ish; to put in order or arrange systematically; to separate
into orderly components by analysis.
4 Tools to Reduce Out-Of-Control Spending and Waste
Expense Analyst

Re-examine Take a closer look, look at again; examine again.

8 Competitive Threats from Abroad
International Trade Consultant

Refer To direct to a source for help or information.

10 Resources to Refer to for Real-World Expertise
Executive Recruiter

Renew To take up again; resume, to repeat or reaffirm.

4 Incentives to Renew Your Enthusiasm and Endurance
Personal Trainer

Repay To give back, either in return or in compensation.

6 Strategies to Repay Customers for their Support
Customer Relationship Management Consultant

©2003 Roger C. Parker Page 30 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Repeat To do, experience, or produce again.

6 Reasons to Repeat Your Most Successful Promotions
Marketing Consultant

Reply To respond by action or gesture.

9 Ways to Reply to Questions from the Audience
Presentation Coach

Reposition To update or change the marketing of (a product or

service).
12 Signs It’s Time to Reposition Your Goals
Wellness Coach

Rescue To set free, as from danger or imprisonment; to save.

10 Strategies to Rescue Lost Campers
Nonprofit Association

Research To study (something) thoroughly so as to present in a

detailed, accurate manner.
4 Questions to Research Before Interviewing Current
Employees of Competitors
Executive Recruiter

Resist To consciously avoid, reject, or disregard desires. In-

structions, or recommendations.
8 Techniques to Resist The Lure of Short Term Thinking
Church

Resolve To reach a decision or make a determination.

6 Techniques to Resolve “Survivor’s Guilt”
Mental Health Agency

©2003 Roger C. Parker Page 31 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Respond to To act in return or in answer; to react positively or fa-

vorably.
9 New Ways to Respond to Criticsm
Personal Coach

Retard To cause to move or proceed slowly; to delay or impede.

4 Ways to Retard the Spread of Suburban Sprawl
Urban Planning Firm

Reuse To use again, especially after salvaging or special treat-

ment or processing.
12 Opportunities to Reuse Successful Presentaiton Visuals
Presentation Coach

Reveal To make known (something concealed or secret).

10 Statements that Reveal Patterns of Thinking
Creativity Consultant

Review To examine with an eye to criticism or correction.

5 Metrics to Review Before Reviewing Web Site Visitor Logs
Internet Marketing Coach

Revise To prepare a newly edited version of (a text); to recon-

sider, change, or modify.
8 Symptoms that It’s Time to Revise Your Long-Held
Nutritional Beliefs
Nutruitionist

Reward To satisfy or gratify; recompense.

6 Bonuses that Reward Exceptional Loyalty
HR Consultant

©2003 Roger C. Parker Page 32 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Save To rescue from harm, danger, or loss; to avoid waste or

expense; to economize.
7 Opportunities to Save when Relocating Your Business
Moving Company

Schedule To plan or appoint for a certain time or date.

4 Modifications to Schedule during Holidays or Vacations
Commercial Builder

Select To make a choice or selection.

8 Financial Scenarios to Select for In-depth Analysis
Financial Planner

Separate To set or keep apart; disunite.

9 Tests to Separate Organic from Cultivated Vegetables
Organic Farm

Settle To put into order; arrange or fix definitely as desired; to

put firmly into a desired position or place; establish.
6 Tools To Settle Disputes Without Incurring Legal Fees
Mediator

Shame To bring dishonor or disgrace on.

4 Ways Hotels Shame Travelers into Conserving Water
Travel Agency

Share To divide and parcel out in shares; apportion; to partici-

pate in, use, enjoy or experience jointly or in turn; relate
a secret or experience to another or others.
8 Motives to Share with Advisors, Employees and Investors
Attorney

©2003 Roger C. Parker Page 33 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Shift To change position, direction, place, or form.

10 Deductions to Shift from Corporate to Personal
Certified Public Accountant

Sidestep To dodge an issue or a responsibility.

12 Chances to Sidestep Unwanted Attentions
Relationship Consultant

Slice To divide into portions or shares; parcel out.

7 Reasons to Slice Sales Territories into Smaller Regions
Sales Trainer

Solicit To seek to obtain by persuasion, entreaty, or formal ap-

plication.
8 Reasons to Solicit Approval from the Board of Directors
Executive Coach

Solidify To make strong or united, to gather together or consoli-

date.
4 Points that Solidify Funding Arguments
Investment Analyst

Soothe Reduce inflammation or irritations, improve or reduce

symptoms, eliminate negative feelings.
6 Ways to Soothe a Bruised Elbows and Knees
Sports Medicine Clinic

Speed To further, promote, or expedite; to increase the rate of

performing a task.
10 Ways to Speed Resume Preparation
Outplacement Firm

©2003 Roger C. Parker Page 34 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Spotlight To focus attention on an action, idea, individual, or pro-

posal.
10 Chances to Spotlight Superior Customer Service
HR Consultant

Spread To exhibit, display, or make effective or visible in a wider

context.
8 Ways to Spread Good News to Investors
Public Relations Firm

Strengthen To make strong, or increase in effectiveness or strength.

12 Ways to Strengthen Consumer Desire for Premium
Products and Services
Marketing Consultant

Succeed To accomplish something desired or intended.

4 Skills Needed to Succeed as a Baseball Coach
Neighborhood Athletic Club

Support To give aid or encouragement to a person or cause.

7 Arguments to Support Continued 401K Investments
Financial Planner

Survey To examine or look at comprehensively; to inspect

carefully; scrutinize.
6 Techniques to Survey Consumer Spending Habits
Marketing Consultant

Survive To remain functional or usable.

12 Qualities Necessary to Survive Overnight in the Desert
Outdoor Recreation Store

©2003 Roger C. Parker Page 35 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Sustain To keep in existence; maintain.

7 Ways to Sustain Energy without Caffein or Sugar
Family Medical Practice

Synthesize To combine so as to form a new, complex product.

4 Qualities to Synthesize in the Research Lab
Technology Consultant

Take advantage of To profit from, maximize the advantage of an action,

circumstance or resource.
10 Situations to Take Advantage of in Developing Markets
International Trade Group

Teach To impart knowledge or skill to.

8 Habits to Teach Beginning Authors
Writing Coach

Train To share information, make proficient with specialized

instruction, improve proficiency.
4 Software Secrets to Train Executive Assistants and
Support Personnel
Computer Training Firm

Transfer To convey or cause to pass from one place, person, or

thing to another.
12 Reasons to Transfer Functions to Outside Vendorss
Facilities Consultant

Uncover To manifest or disclose; reveal.

6 Techniques to Uncover Hidden Clues
Forensic Examiner

©2003 Roger C. Parker Page 36 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Undercut To sell at a lower price than or to work for lower wages

or fees than (a competitor).
7 Ways to Undercut Your Competitor’s Image in the
Consumer’s Mind
Marketing Consultant

Understand To grasp or comprehend the meaning intended or ex-

pressed.
9 Trends to Understand in Developing Markets
Trade Association

Update Bring up to date; supply with recent information.

8 Strategies to Update Your Customer Mailing List
Computer Consultant

Up-sell To increase the value of a sale by replacing or suggesting

a higher-cost, improved alternative.
10 Ways to Up-sell Buyers of Entry-Point Products
Marketing Coach

Vary To make or cause changes in the characteristics or at-

tributes of; modify or alter
8 Suggested Ways to Vary the Appearance of Monthly
Publications
Graphic Designer

Visualize To form a mental image of; envisage.

4 Steps to Visualize Yourself In Your Future Home
Realtor

©2003 Roger C. Parker Page 37 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 2: Verbs

Verb Definition, example, application

Warrant To provide adequate grounds for; justify.

6 Ways to Warrant The Accuracy of Your Observations
Personal Coach

Warrantee To guarantee the performance of’; to specify penalties in

case of non-performance.
10 Ways to Warrantee Your Product’s Reliability
Attorney

Welcome To receive or accept gladly.

10 Premiums to Welcome Visitors to our Town
Chamber of Commerce

Win To succeed in gaining the favor, or support of.

12 Tricks to Win Your Audience’s Approval
Presentations Consultant

Winnow Examine closely in order to separate the good from the

bad; separate a few good from the many bad.
6 Tricks to Winnow Your Best Performing Offers
Competition Consultant

Write To produce written material, such as articles or books.

8 Tools Necessary to Write a Book Proposal
Writing Coach

©2003 Roger C. Parker Page 38 of 38

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s
Content Generator
Part 3: Modifiers

Over 275 words to be used in conjunction with topics and

verbs to enhance your credibility and help you create arresting
and informative articles, books, e-books, newsletters, presen-
tations, teleclasses, and web site registration incentives.

By: Roger C. Parker

 Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

… filled Generously supplied with, available in abundance.

10 Fact-Filled Conclusions about Arthritis
Drugstore

… to be avoided Circumstances, beliefs, or individuals that you should

not approach, attempt, or come into contact with.
8 State Agencies to be Avoided Whenever Possible
Management Consultant

… you can count on Events or outcomes that are certain to occur.

12 Scenarios You Can Count On Occurring During the
Next Decade
Futurist

… you can safely Advice, alternatives, individuals, no longer accurate or

ignore trustworthy.
6 Discredited Ideas about Exercise You Can Safely Ignore
Personal Trainer

… you must pay Beliefs, situations, or warnings that must be addressed.

attention to 8 Health Warnings You Must Pay Attention To
Family Practice

…at home Actions or situations which can be taken, or occur, at

home, as opposed to office or while traveling.
8 Relaxation Responses You Can Practice at Home
Health Coach

©2003 Roger C. Parker Page 2 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

…at work Actions or conditions occurring in a formal work envi-

ronment or while performing work.
12 Rules for Healthy Eating at Work
Dietician

…from those Advice or recommendations from individuals with

who know… relevant experience.
4 Health Recommendations from Those Who Know (ac-
counting, medicine, the law, survivors, etc.)
Various

…in (duration) Time required to perform an action, or achieve a goal;

specified deadline.
8 Ways to (Earn a Ph.D., learn dog grooming, reformat a
hard drive, etc.) in Just (2 summers, 3 hours, 5 days, etc.)
Various

…that have stood Actions, beliefs, observations or recommendations that

the test of time have remained valid for a long time.
6 Beliefs about Nutrition that have Stood the Test of
Time
Dietician

…to avoid Actions or beliefs that can create negative outcomes.

8 Ways to Avoid Excess Profit Taxes
Certified Public Accountant

Absolute Not to be doubted or questioned; positive.

5 Predictions Presented with Absolute Seriousness
Public Policy Advocacy

©2003 Roger C. Parker Page 3 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Acceptable Adequate to satisfy needs, requirement, or standards.

8 Acceptable Deductions that Never Raise Suspicions
Accountant

Accepted To agree or certify that actions, beliefs, or individuals

meet agreed-upon standards; receive with favor.
10 Excuses for Delays that Clients Will Accept
Marketing Consultant

Accurately Conforming exactly to facts or standards; free from er-

ror.
6 Ways to Accurately Track Web Site Visitors
Usability Consultant

Additional Added; supplemental; in the way of an addition.

10 Ways to Stimulate Additional Buyer Demand
Economic Consultant

Advanced Going before, in front, or forward; performing at a

higher level than others; ahead of the times, progres-
sive.
9 Advanced Techniques for Improved Memory Perform-
ance
Personal Coach

Alternative Allowing or necessitating a choice between two or

more things; existing outside traditional or established
institutions or systems.
8 Alternative Sources of Financing and Funding
Financial Advisor

©2003 Roger C. Parker Page 4 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Ancient Old-fashioned; antiquated; possessing qualities associ-

ated with age, wisdom, or long use; venerable and
worthy of respect.
6 Ancient Rituals that Contribute to Personal Wellness
Personal Trainer

Ancillary Relating to something that is added but is not essential.

10 Ancillary Benefits Accompanying Weight Loss
Personal Trainer

Asian Relating to or characteristic of Asia or the peoples of

Asia or their languages or culture.
8 Asian Sources of Healing and Good Health
Alternative Medicine Healer

Average Usual or ordinary in kind or character.

12 Average Investments Notable More for Outstanding
Appreciation
Financial Planner

Award-winning High-performance actions or performance that out-

perform others of the same type.
6 Award-winning Breakthroughs that Changed Driving
Habits throughout Europe
Automotive Safety Advocate

Basic Pertaining to or constituting a base or basis, reduced to

the simplest and most significant form possible with-
out loss of generality.
12 Basic Rules of Effective Graphic Design
Graphic Designer

©2003 Roger C. Parker Page 5 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Best, Capable of higher achievement or better performance

Best known by a considerable extent, degree, or margin.
12 Best Techniques for Boosting Sales
Sales Consultant
10 Best-Known Figure Skaters Share Their Secrets
Athletic Coach

Biggest Of greatest significance or largest size.

6 Biggest Determinants of End-Of-Year Rankings
Financial Analyst

Bonus Payment or rewards given or paid in addition to what

is contracted for, usual, or expected.
12 Bonus Rewards for Those Who Finish Ahead of Time
Presentation Coach

Bottom-line Ruthlessly realistic; pragmatic.

8 Bottom-Line Reasons to Avoid Early Repayment of
Outstanding Obligations
Financial Adviser

Breakthrough Major achievement or success that drives or permits

further progress.
6 Breakthrough Inventions that Paved the Way for To-
day’s Jet-Age
Aviation Consultant

Carefully considered Action taken or presented following serious analysis

and thought.
12 Carefully Considered Proposals for Graduation Cele-
brations
Parent-Teacher Association

©2003 Roger C. Parker Page 6 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Catchy Attractive or appealing; lighthearted, easy to remem-

ber.
7 Catchy Headlines Guaranteed to Boost Response
Writing Coach

Challenging Calling for full use of one's abilities or resources in a

difficult but rewarding or stimulating effort.
10 Challenging Opportunities with Large and Immediate
Firms
Executive Recruiter

Cheap Relatively low in cost; inexpensive or comparatively in-

expensive.
8 Cheap Alternatives to Expensive Software
Networking Consultant

Classic Adhering or conforming to established standards and

principles.
12 Classic Design Solutions To Update Your Firm’s Im-
age
Graphic Designer

Closing To bring to an end; terminate.

9 Closing Arguments that Always Clinch the Deal
Sales Coach

Cold Without advance preparation or introduction.

4 Cold Call Approaches that Usually Work
Sales Trainer

©2003 Roger C. Parker Page 7 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Commendable Commendable: Worthy of being commended or

praised; laudable; praiseworthy. Worthy of high praise.
8 Commendable Acts of Heroism
Community Service Group

Common Occurring frequently or habitually; usual; widely

known.
6 Common Reasons to Innovate Instead of Follow
Marketing Consultant

Compelling Arguments or beliefs that are uncommonly forceful

and effective.
10 Compelling Reasons for Prenuptial Agreements
Attorney

Complementary Serving to fill out or to complete; actions or character-

istics that fit in with others.
10 Complementary Side Dishes
Cooking School

Concise Expressing much in few words; clear and succinct.

10 Concise Rules for Photographic Success
Photographer

Concrete Of or relating to an actual, specific thing or instance.

9 Concrete Examples of Post-Modern Imperialism
Museum

Contemporary Current; modern, up to date.

8 Contemporary Trends Undermining Executive
Authority
HR Consultant

©2003 Roger C. Parker Page 8 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Core The most important part of a thing; the essence.

4 Core Beliefs and Characteristics that Entrepreneurs
Share
Executive Coach

Costly Of high price or value; expensive; resulting in loss or

sacrifice.
12 Costly Outcomes of Deferred Maintenance
Facilities Engineer

Critical Forming or having the nature of a turning point; cru-

cial or decisive.
6 Critical Comments from Previous Seminar Attendees
Promoter

Crucial Extremely significant or important.

8 Crucial Trends and their Likely Consequences
Futurist

Cutting edge The position of greatest advancement or importance;

the forefront.
10 Cutting Edge Techniques for Internet Marketing
Internet Marketing Consultant

Daily Happening or done every day.

4 Daily Affirmations that Contribute to Acceptance,
Harmony, and Peace
Wellness Coach

©2003 Roger C. Parker Page 9 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Deceptive, Tending to deceive or mislead either deliberately or in-

Deceptively advertently.
8 Deceptive Contract Terms to Look Out For
Attorney

Decisive Determining or having the power to determine an out-

come.
6 Decisive Actions You Can Take when Your Cash Flow
Threatens to Slow Down
Financial Planner

Declining, Going from better to worse.

in decline 10 Manufacturing Processes In Decline
Economic Planner

Definitive Precisely defined or explicit.

10 Definitive Musical Compositions of the Nineteenth
Century
Performing Arts Group

Difficult Hard to do or accomplish; demcanding considerable

effort or skill; arduous.
4 Difficult Decisions Retirees Have to Make
Financial Planner

Direct Having no intervening persons, conditions, or agen-

cies; immediate.
10 Direct Causes of Inflationary Pressure
Political Action Group

©2003 Roger C. Parker Page 10 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Discarded Cast off as useless or as no longer of service; to dismiss

from employment, confidence, or favor; to discharge;
to turn away.
10 Discarded Ideas Popular in the 1960s
Political Action Group

Discredited Being unjustly brought into disrepute, ideas or tech-

niques no longer practiced or recommended.
6 Discredited Ideas about Diet and Exercise
Personal Trainer

Distinct Readily distinguishable from all others.

4 Distinct Phases of Student Development
Parent-Teacher Association

Easily remembered Ideas or recommended actions or consequences that

are likely to be remembered..
10 Easily-Remembered Actions to Take During a Fire
Insurance Agent

Easy Requiring or exhibiting little effort or endeavor; un-

demanding.
6 Easy Ways to Encourage Increased Participation
Association

Economical Intended to save money, as by efficient operation or

elimination of unnecessary features.
4 Economical Enhancements that at Increase Perform-
ance and Security
Computer Consultant

©2003 Roger C. Parker Page 11 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Efficient Acting or producing effectively with a minimum of

waste, expense, or unnecessary effort.
12 Efficient Ways to Complete Financial Aid Applica-
tions
Admissions Coach

Elementary Of, relating to, or involving the fundamental or sim-

plest aspects of a subject.
6 Elementary Insights Commonly Encountered Among
First-Time Visitors
Travel Agent

Emerging To become increasingly evident.

8 Emerging Healthcare Technologies Certain To Raise
Medical Costs
Retirement Planner

Endearing Inspiring affection or warm sympathy:

5 Endearing Habits of Babies
Day Care Center

Enduring Continuing, durable or lasting circumstances, beliefs,

conditions or results.
10 Enduring Beliefs about Market Behavior
Marketing Consultant

Essential Basic or indispensable; necessary.

12 Essential Habits of Outstanding Performers
Executive Coach

©2003 Roger C. Parker Page 12 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Ethical Conforming to accepted standards of social or profes-

sional behavior.
8 Ethical Reasons to Avoid Participating in a Difficult
Vote
Attorney

European Of or relating to Europe or its peoples, languages, or

cultures.
4 European Regions Gaining Economic Strength
International Trade Consultant

Everyday Commonplace or ordinary actions, beliefs, or condi-

tions, lacking special characteristics.
9 Everyday Actions that Contribute to Good Health
Wellness Coach

Executive Having, characterized by, or relating to administrative

or managerial authority.
6 Executive Privileges Worth Negotiating
Executive Recruiter

Experimental Relying on observation or experiment.

8 Experimental Approaches to Resource Conservation
Environmental Organization

Eye-opening Surprising, unexpected.

4 Eye-Opening Approaches to Book Cover Design
Graphic Designer

Fail-safe Guaranteed not to fail.

10 Fail-Safe Alternatives to Rapid, Instinctive Action
Planning Coach

©2003 Roger C. Parker Page 13 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Fashionable Conforming to current styles or thinking.

6 Fashionable Approaches to Increasing Employee Pro-
ductivity
HR Consultant

Faulty Containing a fault or defect; imperfect or defective.

12 Examples of Faulty Decisions by Airline Personnel
Travelers’ Rights Advocate

Favorite Liked or preferred above all others; regarded with spe-

cial favor.
10 Favorite Destinations for Newlyweds and Couples
Celebrating Anniversaries
Travel Agent

Forgotten Not noticed, inadvertently overlooked, no longer

known.
6 Forgotten Secrets of Ancient Philosophers
Alternative Medicine Provider

Fraudulent Intended to deceive.

10 Fraudulent Claims to Guard Against
Attorney

Free Costing nothing; gratuitous.

8 Free Sources of Overseas Travel Advisories
Travel Agents

Fresh New to one's experience; not encountered or recog-

nized before.
10 Fresh Insights into Employee Motivation
HR Consultant

©2003 Roger C. Parker Page 14 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Frugal Practicing or marked by economy, as in the expendi-

ture of money or the use of material resources.
7 Frugal Ways to Improving Your Garden’s Yield
Organic Nursery

Frustrating Discouraging by hindering; actions, beliefs, or circum-

stances that prevent realization or attainment of desires
or goals.
4 Frustrating Aspects of E-mail Marketing
Internet Marketing Consultant

Fulfilling To accomplish or carry into effect, as an intention,

promise, or prophecy, a desire, prayer, or requirement,
etc.; to complete by performance; to answer the re-
quirements for; to bring to pass.
8 Fulfilling Passions that Contribute to Increased On-
The-Job Performance
HR Consultant

Fundamental Of or relating to foundation or basic, elementary be-

liefs or characteristics. Not capable of being modified.
6 Fundamental Rules of Fan Behavior
Athletic Department

Futile Producing no result or effect.

10 Futile Approaches to Increased Profitability
Certified Public Accountant

Great Remarkable or outstanding in magnitude, degree, or

extent.
8 Great Speech Ideas For Difficult Audiences
Presentations Coach

©2003 Roger C. Parker Page 15 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Growing To increase in any way; to become larger and stronger;

to be augmented; to advance; to extend; to wax; to ac-
crue.
12 Growing Tendencies Among Teenagers
Parent-Teacher Group

Healthy Indicative of sound, rational thinking or frame of

mind.
10 Healthy Questions Your Child May Have about Birth
and Death
Family Care Practitioner

Helpful Providing assistance or serving a useful function.

4 Helpful Responses to Unreasonable Employee Demands
Executive Coach

Hidden To prevent the disclosure or recognition of; conceal.

10 Hidden Weaknesses Your Competitors May Exploit
Marketing Coach

High impact Actions or recommendations that can create powerful

results.
12 High-Impact Headlines Ideas
Writing Coach

Hippest Keenly aware of, conforming to, or knowledgeable

about the latest trends or developments.
8 Hippest Boston Restaurants that Welcome Children
Travel Agent

©2003 Roger C. Parker Page 16 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Hot Recent; new, or fresh events or ideas; currently popular

or successful; requiring immediate action or attention.
6 Hot Benefits for Temporary Workers in the Middle East
Recruiter

Ideal Conforming to highest forms or standards of perfec-

tion or excellence; recommended actions or outcomes;
completely or highly satisfactory.
4 Ideal Summer Vacation Getaways
Chamber of Commerce

Imminent About to occur; impending.

6 Clues that Reconciliation is Imminent
Mergers and Acquisitions

Important Strongly affecting the course of events or the nature of

things; significant; possessing or suggesting a con-
sciousness of high position or authority.
10 Important Sources of New Business
Marketing Consultant

Inalienable That cannot be transferred to another or others.

6 Inalienable Rights Available to All Citizens
Legal Assistance Group

Inefficient Incapable of, or indisposed to, effective action; habitu-

ally slack or remiss; effecting little or nothing.
8 Inefficient Ways to Format PDF White Papers
Graphic Designer

©2003 Roger C. Parker Page 17 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Inexpensive Not high in price; cheap.

4 Inexpensive Sources of Home and Office Supplies
Expense Consultant

Influential Possessing or capable of exercising influence or power,

ability to create change.
Lessons from the Area’s 10 Most Influential Shopping
Mall Contractors
Commercial Developer

Instant Occurring at once; immediate.

8 Ways to Obtain Instant Approval
Admissions Coach

Instantly Results without delay or interval; at once; immediately.

10 Ways to Instantly Obtain Satisfaction
Shopping Consultant

Integral Essential or necessary for completeness.

12 Integral Skills Needed for Success
Performance Coach

Intentional, Done deliberately.

intentionally… 8 Requirements that Intentionally Discourage New Faces
Political Consultant

Introductory Serving as an introduction or preface, serving as a base

or starting point.
4 Introductory Appeals that Music Lovers Can’t Ignore
Performing Arts Group

©2003 Roger C. Parker Page 18 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Intrusive Break in, interrupt, or intrude.

10 Intrusive Comments to Quickly Resolve Arguments
Communications Coach

Invaluable Of inestimable value; priceless.

8 Invaluable Tips and Techniques For Photoshop Users
Computer Consultant

Invisible Not easily noticed or detected; inconspicuous.

12 Invisible Profit Drains to Guard Agains
Accountant

Joint Formed or characterized by cooperation or united ac-

tion.
6 Joint Marketing Ideas That Can Help You Grow
Marketing Consultant

Key Of crucial importance; significant.

4 Key Techniques for Increased Productivity and Reduced
Stress
Wellness Coach

Last-minute Period just before a significant or concluding moment

such as a deadline, due date, or scheduled event.
8 Last-Minute Tips for Presenters
Presentations Coach

Latest Contemporary, recent, up-to-date ideas or actions.

The 12 the Latest Ways to Optimize Your Web Site for
High Search Engine Ranking
Internet Marketing Consultant

©2003 Roger C. Parker Page 19 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Leading Indicating the most important firm, idea, performer,

or role.
6 Leading Ways To Increase Member Participation
Association

Left over Remaining as an unused portion or amount.

4 Left-over Beliefs Recently In Disfavor
Church

Likely Possessing or displaying the qualities or characteristics

that make something probable: within the realm of
credibility or possibility; plausible.
12 Likely Outcomes of Increasing Tuition Expenses
Admissions Coach

Long-term Involving, maturing after, or being in effect for a long

time.
8 Long-term Investment Challenges Worth Pursuing
Financial Planner

Losing To cease to have; to no longer possess; actions or ideas

of diminishing effectiveness.
8 Losing Strategies for Attracting Mid-Level Managers
Executive Recruiter

Major Requiring great attention or concern; very serious.

12 Major Stages in National Park Development
Travel Agent

©2003 Roger C. Parker Page 20 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Memorable Worthy to be remembered; very important or remark-

able.
10 Memorable Inventions in Office Productivity
Computer Consultant

Modern Characteristic or expressive of recent times or the pres-

ent; contemporary or up-to-date.
6 Modern Approaches to Careful Borrowing
Financial Planner

Money-saving Actions capable of reducing costs or expenditures.

10 Money-Saving Tips When Traveling Overseas
Travel Agent

Monthly Occurring, appearing, or coming due every month;

continuing or lasting for a month.
4 Monthly Tasks that Must Be Completed and Submitted
th
by the 15 of the Next Month
Accountant

Most important Actions, beliefs, or conditions that are more effective

than others of their category or type.
The 4 Most Important Ways to Increase The Trade-in
Value of your Car
Automotive Dealer

Natural Not acquired; inherent.

10 Natural Ways to Cure Headaches Without Medicine
Alternative Health Clinic

©2003 Roger C. Parker Page 21 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Necessary Abilities, actions or conditions required to achieve a

goal; indispensable elements.
8 Necessary Routines for Good Oral Health
Dentist

Negative Unpleasant; disagreeable.

6 Negative Results of Improper Posture
Chiropractor

New Never believed, used, or done before now; just found,

discovered, or learned; not previously experienced, en-
countered or possible.
8 New Approaches to Group Solidarity
Executive Trainer

No-compromise Actions, beliefs, individuals, or strategies capable of

meeting the highest standards or delivering the best
performance or results.
10 No-Compromise Ways to Travel by Rail
Travel Agent

Nonexistent Missing actions, qualities or results; not present.

6 Nonexistent Benefits of Artificial Growth Hormones
Family Practicioner

Normal Conforming with, adhering to, or constituting a stan-

dard, pattern, level, or type; typical.
8 Normal Environments for Reptiles and Amphibians
Pet Store

©2003 Roger C. Parker Page 22 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Notable Worthy of note or notice; remarkable. Characterized

by excellence or distinction; eminent.
10 Notable Contributions by Student Volunteers
Parent-Teacher Group

Obsolete No longer in use: an obsolete word; outmoded in de-

sign, style, or construction.
4 Obsolete Approaches to Customers Motivation
Marketing Consultant

Obvious Easily perceived or understood; quite apparent.

8 Obvious Benefits of Improved Concentration
Wellness Coach

Often… Many times; frequently encountered or repeated ac-

tions or conditions.
10 Often-Experienced Travel Disappointments
Travel Agent

Opening First action or step to be undertaken.

4 Opening Strategies To Fight A Hostile Takeover
Mergers and Acquisitions Consultant

Optional Possible but not necessary; left to personal choice.

8 Optional Responses to Criticism
Behavior Coach

Original Not derived from something else; fresh and unusual.

6 Original Approaches to Invitations and Posters
Graphic Designer

©2003 Roger C. Parker Page 23 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Out of vogue No longer popular attitudes, beliefs, or procedures.

6 Out-of-Vogue European Travel Destinations
Travel Agent

Outmoded No longer usable or practical; obsolete.

10 Outmoded Approaches to Weight Loss
Dietician

Outstanding Standing out among others of its kind; prominent.

8 Outstanding Achievements of Graduates from Abroad
Alumni

Overlooked, Not considered or taken into account; disregarded.

often overlooked 10 Often Overlooked Sources of Family Capital
Start-Up Consultant

Periodic Happening or appearing at regular intervals; recurring

or reappearing from time to time; intermittent.
6 Period Self-Assessments to Avoid Executive Burnout
Executive Coach

Permanent Beliefs, ideas, or results that last, persist, or remain

without essential change over long periods of time.
7 Permanent Characteristics of Oil-Based Paints
Residential Builder

Personal Done to or for or directed toward a particular person.

Concerning a particular person and his or her private
business, interests, or activities.
8 Personal Favorites Selected At Random
Employee Newsletter

©2003 Roger C. Parker Page 24 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Plain, plain-vanilla Clearly; simply, obvious, not hidden; not decorated,

unadorned, no-nonsense.
10 Plain-vanilla Typeface Designs Few Readers Will No-
tice
Graphic Designer

Popular Widely liked or appreciated.

8 Popular Ways to Reward Long-term Employee Loyalty
HR Consultant

Positive Characterized by or displaying certainty, acceptance, or

affirmation.
8 Positive Indications that Good Times Are Ahead
Chamber of Commerce

Possible Capable of happening, existing, or being true without

contradicting proven facts, laws, or circumstances.
6 Possible Reasons for Rising Real Estate Values
Realtor

Potential, Capable of being but not yet in existence; latent.

potentially… 10 Potentially Harmful Effects of Exposure to Excessive
Sunlight
Family Practicioner

Practical Common sense, simple, intended to serve a purpose

without elaboration or unnecessary steps or input.
8 Practical Home Improvements You Can Do Yourself
Building Supply Firm

©2003 Roger C. Parker Page 25 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Preferred Approaches or outcomes considered more desirable

than others.
4 Preferred Ways to Reduce Unwanted Pet Pregnancies
Veterinarian

Prerequisite Required or necessary as a prior condition.

8 Prerequisite Conditions for Tropical Hurricanes and
Thunderstorms
Travel Agent

Primary First, higher or highest in rank, quality, or importance;

being or standing at the front of a list, series, or se-
quence; earliest.
12 Primary Approaches to Safer Teenage Drivers
Insurance Agent

Proactive Acting in advance to deal with an expected difficulty;

anticipatory.
6 Proactive Steps to Prevent Foreclosure
Certified Public Accountant

Profit, Accession of good; positive or valuable results; useful

profit-enhancing consequences; benefits; to avail or gain.
8 Profit-Enhancing Strategies for New Investors
Financial Planner

Profitable Actions, circumstances or outcomes that resulting in

benefit or gain.
7 Profitable Approaches to Increased Productivity
HR Consultant

©2003 Roger C. Parker Page 26 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Prominent Characteristic of being easily and immediately notice-

able, conspicuous, or widely known.
10 Prominent Characteristics of Colonial Houses
Architect, Realtor

Promotional Of or relating to, or serving as, publicity.

6 Promotional Ideas for Building Referrals
Business Referral Group

Proposed Planned for, or existing in, the future, not currently

present.
8 Proposed Legislative Recommendations Dealing with
Increasing Prescription Costs
Retirement Planner

Proven To establish the truth or validity of by presentation of

argument or evidence.
6 Proven Ways to Improve Employee Health
Wellness Consultant

Pure Containing nothing inappropriate or extraneous; un-

adulterated.
4 Pure Examples of Native Flora and Fauna
Environmental Group

Qualified To make competent or eligible for office, position, or

task. Or, actions, beliefs, or guarantees with exceptions
or limits.
10 Qualified Answers that Deserve Further Elaboration
Attorney

©2003 Roger C. Parker Page 27 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Quarterly Occurring or appearing at three-month intervals.

4 Quarterly Reports You Should Receive from Your
Service Provider
Internet Marketing Consultant

Questionable Open to doubt or challenge.

8 Questionable Assumptions about Population Growth
Chamber of Commerce

Quick Occurring, achieved, or acquired in a relatively brief

period of time.
6 Quick Cures for Unacceptable Behavior
Pediatrician

Rare Infrequently occurring; uncommon.

10 Rare Conditions Resulting from Caffeine Addition
Nutruition

Real Being or occurring in fact or actuality; having verifiable

existence.
6 Real Reasons for Americans to Avoid Overseas Travel
Human Rights Group

Recent, New, just happened or occurred; latest, fresh actions or

recently conditions.
8 Recent Discoveries Welcomed by Kayak Enthusiasts
Outdoor Recreation Store

Recommended Mentioned as worthy of acceptance.

12 Recommended Ways to Identify Likely Retirement
Scenarios
Financial Planner

©2003 Roger C. Parker Page 28 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Required Needed; essential.

5 Required Carpentry Skills for First-Time Homeowners
Building Supply Store

Rewarding Offering or likely to offer satisfaction or gratification.

10 Rewarding Careers in Biotechnology
Industry Association

Right Not involved or complicated; easy; not requiring addi-

tion or modification.
4 Right Decisions To Look Back On With Pride
Personal Coach

Rise and Fall Highlighting major positive and negative events in the
history of a firm, idea, or individual.
6 Turning Points in the Rise and Fall of Software Pub-
lishing
Computer Consultant

Safe Highly important to an intended objective; free from

negative results or side-effects.
8 Safe Investment Strategies for Working Mothers
Child Care Center

Secondary Having obtained something desired or intended as a

result or side effect of performing or achieving a more
important goal.
12 Secondary Benefits of Daily Exercise
Wellness Coach

©2003 Roger C. Parker Page 29 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Secret Hidden, uncommon, unrecognized actions, beliefs, or

resources.
10 Secret Sources of Personal Growth
Executive Coach

Self-fulfilling Especially; extremely, actions or beliefs that create their

own conclusions and provide their own impetus and
momentum.
6 Self-Fulfilling Prophecies
Accountant

Short-lived To keep in existence; maintain, achievements or ideas

that did not last a long time in the past.
6 Short-lived Weight Loss Miracle Cures
Dietician

Short-term Involving or lasting a relatively brief time in the pres-

ent or future.
12 Short-term Results of Unrestrained Borrowing
Financial Planner

Simple Not involved or complicated; easy; being without ad-

ditions or modifications.
12 Simple Rules of Lasting Popularity
Performance Coach

©2003 Roger C. Parker Page 30 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Smaller Being below the average in size or magnitude.

10 Smaller Alternatives that Pave the Way for Success
Musical Instrument Dealer

Smallest Condition of having least characteristic, impact, influ-

ence, position, power, or status.
6 Smallest Behavior Modifications Capable of Major
Health Benefits
Personal Trainer

Strategic Highly important to an intended objective.

4 Strategic Decisions You Cannot Delegate
Marketing Coach

Successful Having obtained something desired or intended.

9 Successful Approaches to Web Site Success
Internet Marketing Consultant

Suggested Mentioned as worthy of acceptance.

10 Suggested Ways to Suppress Wrongful Impulses
Personal Coach

Super Especially; extremely.

8 Super Benefits of Daily Exercise
Health Club

Suspicious, Arousing or apt to arouse suspicion; questionable.

suspiciously…
6 Suspicious Offers to Avoid
Attorney

©2003 Roger C. Parker Page 31 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Sustaining To keep in existence; maintain, last a long time; capa-

ble of augmenting or supporting.
4 Sustaining Beliefs of True Believers
Church

Telltale Something that indicates or reveals information; a sign.

8 Telltale Signs of Rising Interest Rates To Come
Financial Analyst

Temporary Lasting for just a limited duration or time; existing or

continuing for a limited time; not permanent.
6 Temporary Cures for the Post-Holiday Blues
Travel Agent

Tested Proved useful or correct, proven to be reliable.

9 Tested Rules of Home Ownership
Realtor

Time-tested Proved effective over a long period of time.

8 Time-Tested Recipes for Success
Executive Coach

Trendy Of or in accord with the latest fad or fashion.

4 Trendy Colors that Will Soon be Overused
Interior Decorator

Tried-and-proven Thoroughly tested and proved to be good or trust-

worthy.
6 Tried-and-Proven Approaches to Newsletter Design
Graphic Designer

©2003 Roger C. Parker Page 32 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

True Consistent with fact or reality; not false or erroneous;

fundamental; essential.
8 True Beliefs about Motivating Employees You Can
Take to the Bank
HR Consultant

Typical Of or relating to a representative specimen; character-

istic or distinctive, conforming to experience or type.
12 Typical Comments from Stranded Travelers
Travelers Rights Group

Unacceptable Not acceptable; not pleasing; not welcome; unpleasant;

disagreeable; displeasing; offensive.
10 Unacceptable Responses to Request for Further Infor-
mation
Attorney

Unadulterated Not mingled or diluted with extraneous matter; pure.

6 Alternate Sources of Unadulterated News and Opinion
Media Watchdog Group

Unappreciated, Neither recognized nor respected for inherent quality,

under-appreciated value, or worth.
8 Unrecognized Heroes of Personal Computing
Computer Consultant

Uncensored Not examined, expurgated, or given a rating for inclu-

sion of improper or inappropriate material.
12 Uncensored Responses from Unhappy Buyers
Marketing Consultant

©2003 Roger C. Parker Page 33 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Underground, from Conducted with or marked by hidden aims or meth-

the underground ods, obtained by unofficial means.
8 Underground Beliefs Moving Towards Widespread
Acceptance
Political Action Committee

Unexpected Coming without warning; unforeseen, results can be

either positive or negative.
12 Unexpected Dividends of International Peace
Foreign Trade Consultant

Unfortunate Marked, accompanied by, or resulting in ill fortune.

10 Unfortunate Decisions of Previous Urban Planners
Chamber of Commerce

Unique Characteristic of a particular category, condition, or

locality.
6 Unique Products Markets Needing Competent
Distribution
Marketing Coach

Universal Applicable or common to all purposes, conditions, or

situations.
4 Universal Truths that Cannot Be Avoided
Church

Unlikely Not holding out a prospect of success; likely to fail;

unpromising.
8 Unlikely Sources of to Increased Productivity
Efficient Expert

©2003 Roger C. Parker Page 34 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
 Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Unrecognized Not having a secure reputation, emerging from obscu-

rity and not yet respected.
10 Unrecognized Sources of Investment Advice
Financial Planner

Unsafe Lacking in security or safety, involving or causing dan-

ger or risk; liable to hurt or harm.
8 Unsafe Locations for a Home Office
Residential Contractor

Unthinkable Incapable of being conceived or considered, worst case

scenarios.
8 Unthinkable Scenarios Your Travel Agent Doesn’t
Want to Share with You
Travelers’ Rights Group

Unusual Not commonly or typically encountered.

8 Unusual Sources of Programming Assistance
Computer Consultant

Valid Having sufficient strength or force; founded in truth;

capable of being justified, defended, or supported; not
weak or defective; sound; good; efficacious; as, a valid
argument; a valid objection.
12 Valid Reasons to Register a Trademark
Attorney

Valuable Having admirable or esteemed qualities or characteris-

tics.
8 Valuable Resources for Free Pet Tags
Veterinarian

©2003 Roger C. Parker Page 35 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com
Roger C. Parker’s Content Generator Part 3: Modifiers

Modifier Definition, example, application

Visible Possible to see; perceptible to the eye.

10 Visible Signs of Impending Drought
Agricultural Consultant

Vital Necessary to continued existence or effectiveness; es-

sential.
6 Vital Nutrition Needs that Candy Cannot Supply
Nutruitionist

Winning Successful; victorious.

4 Winning Ways to Avoid Probate
Attorney

Wrong Not fitting or suitable; inappropriate or improper.

8 Wrong Reasons To Choose a Workout Partner
Personal Trainer

Yearly Happening, accruing, or coming every year; annual.

10 Yearly Rituals at You Must Prepare For
Accountant

©2003 Roger C. Parker Page 36 of 36

Telephone: 603-742-9673
[email protected]
www.NewEntrepreneur.com