Composition and Lyrics: No Strings Attached Billboard Hot 100 Now That's What I Call Music! 5
Composition and Lyrics: No Strings Attached Billboard Hot 100 Now That's What I Call Music! 5
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Music video[edit]
The music video was directed by Wayne Isham. It was shot from April 27–28, 2000. The video
debuted on MTV's TRL on May 23, 2000. It was released on MTV's "Making the Video". Joji Tani,
known by Screaming Mad George, provided make-up work for the video.
The video begins in a large toy store, with "Bye Bye Bye" playing in the background. Each group
member is an animated plastic doll version of themselves in a box similar to their album cover. They
punch through the plastic front of their boxes and try to attract the attention of the girl shopping (Kim
Smith, who also appears as the puppeteer in "Bye Bye Bye") so that they can be bought. Army men
abseil down from a higher shelf, destroy their boxes, and laugh at them when they are purchased.
Next, the boys spot a set of Barbie-like dolls and go hang out with them. The Barbies drop a net on
them, and again tease them when they are bought and NSYNC is not. Finally, the group gets back
to their shelf and does a dance for the shopping girl. She buys them, and upon scanning, each doll
becomes the real-life version of each group member. All of this is interspersed with the band in a
color-lit room singing and dancing with the lights changing colors.
The video was released on the group YouTube's Vevo channel on October 24, 2009. As of January
2018, the video has received over 68 million views.[4]
In popular culture[edit]
Following the release of the video, dolls like those portrayed by the band were created, with strings
attached as a reference to the group's smash hit video "Bye Bye Bye".
Throughout the song, Justin Timberlake pronounces the word "me" such that it sounds more like
"May." This oddity has led to an internet craze in which memes of Timberlake's face above the
inscription "It's Gonna Be May!" are shared on the internet by numerous users every 30 April
(including President Barack Obama and Timberlake himself).[5][6][7] Views on YouTube also garner five
times as many daily views on April 30 as they do in mid-April, seven times as many searches, and
23% more views on all *NSYNC music videos.[7] When asked about why he pronounced "me" in that
manner, he replied producer Martin had asked him to sing the word in that way, as he probably
wanted Timberlake to sound like he was from Tennessee.[8]
In 2016, Fall Out Boy created a follow-up music video for their song "Irresistible" featuring Demi
Lovato, which is also directed by Isham and featured cameos from Chris Kirkpatrickas a toy factory
worker and Joey Fatone as a toy store employee.