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    Study On Consumer Behaviour

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    Sumit Singh
    This document is a dissertation report submitted by Vikrant Anandrao Desai to Savitribai Phule Pune University in partial fulfillment of an MBA degree. The report studies consumer perception of Gokul Dudh Sangh Pvt. Ltd. under the guidance of Dr. Asita Ghevari. The report includes a declaration, acknowledgement, index, executive summary, introduction, objectives and limitations, research methodology, data analysis and interpretations, findings and conclusions, and bibliography.

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    Study On Consumer Behaviour

    Uploaded by

    Sumit Singh
    43 views5 pages
    This document is a dissertation report submitted by Vikrant Anandrao Desai to Savitribai Phule Pune University in partial fulfillment of an MBA degree. The report studies consumer perception of Gokul Dudh Sangh Pvt. Ltd. under the guidance of Dr. Asita Ghevari. The report includes a declaration, acknowledgement, index, executive summary, introduction, objectives and limitations, research methodology, data analysis and interpretations, findings and conclusions, and bibliography.

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    study on consumer behaviour

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    This document is a dissertation report submitted by Vikrant Anandrao Desai to Savitribai Phule Pune University in partial fulfillment of an MBA degree. The report studies consumer perception of Gokul Dudh Sangh Pvt. Ltd. under the guidance of Dr. Asita Ghevari. The report includes a declaration, acknowledgement, index, executive summary, introduction, objectives and limitations, research methodology, data analysis and interpretations, findings and conclusions, and bibliography.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    43 views5 pages

    Study On Consumer Behaviour

    Uploaded by

    Sumit Singh
    This document is a dissertation report submitted by Vikrant Anandrao Desai to Savitribai Phule Pune University in partial fulfillment of an MBA degree. The report studies consumer perception of Gokul Dudh Sangh Pvt. Ltd. under the guidance of Dr. Asita Ghevari. The report includes a declaration, acknowledgement, index, executive summary, introduction, objectives and limitations, research methodology, data analysis and interpretations, findings and conclusions, and bibliography.

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    © All Rights Reserved
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    of 5

    A

    DISSERTATION REPORT

    ON

    “A STUDY OF CONSUMER PERCEPTION OF

    GOKUL DUDH SANGH PVT.LTD.”

    Project Report Submitted to

    SavitribaiPhule Pune University

    In partial fulfillment of requirement for the Award of Degree of

    MASTER OF BUSINESS ADMINISTRATION

    Submitted by,

    VIKRANT ANANDRAO DESAI.

    Under the guidance of

    DR. ASITA GHEWARI

    SKN Sinhgad School of Business Management

    Ambegaon (Bk.)

    (BATCH- 2015-17)
    DECLARATION

    I, the undersigned, hereby declare that the project report entitled “A STUDY OF
    CONSUMER PERCEPTION OF GOKUL DUDH SANGH PVT.LTD.”with is written
    and submitted by me to the University of Pune, in partial fulfillment of the requirement for the
    award of degree of Master of Business Administration under the guidance of Dr. ASITA
    GHEWARI. This is my original work and conclusions drawn there in are based on the data
    collected by myself.

    Place: Pune Vikrant Desai

    Date:
    Acknowledgement

    This project report could not have been completed without the guidance of Hon. Director Dr.

    RAJASHREE SHINDE (SKNSSBM)and Dissertation Guide Dr. ASITA GHEWARI.

    I express my sincere thanks and gratitude to the above stated persons who have helped me

    directly and also who have indirectly helped me.

    Once again I express my gratitude to our college SKN SINHGAD SCHOOL OF BUSINESS

    MANAGEMENT for kind Co-operation.

    Place: Vikrant A. Desai

    Date: (Student signature)


    SINHGAD TECHNICAL EDUCATION SOCIETY’S

    S.K.N. SINHGAD SCHOOL OF BUSINESS MANAGEMENT,

    AMBEGAON (BK.), PUNE - 411041

    Date:

    CERTIFICATE

    This is to certify that the Dissertation entitled entitled “A STUDY OF CONSUMER

    PERCEPTION OF GOKUL DUDH SANGH PVT.LTD.” is the original research work

    completed by Vikrant A. Desai under my supervision and guidance . This is submitted herewith

    as the partial fulfillment for the award of the degree of MASTER OF BUSINESS

    ADMINISTRATION (MBA) of Savitribai Phule Pune University.

    Signature of the Guide

    Dr. ASITA GHEWARI.

    Approved by:

    Dr. Rajashree Shinde,

    Director
    INDEX

    Sr. Topic Page No


    No

    Executive Summary 1

    1
    Introduction 2

    4
    2 Objective, Scope and Limitation

    3 Research Methodology 5

    4 Data Analysis & Interpretations 6

    5 Findings, Suggestions and Conclusion. 17

    Bibliography 18

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