Bombardier has strengths in its diversification across transportation sectors, successful integration of acquisitions, and strong product costing. However, it lacks in-house expertise in some components and must rely on competitors for supplies. While opportunities exist in European markets promoting public transportation, threats include lack of green initiatives in North America and government mandates requiring heavier trains unsuitable outside of that region.
Bombardier has strengths in its diversification across transportation sectors, successful integration of acquisitions, and strong product costing. However, it lacks in-house expertise in some components and must rely on competitors for supplies. While opportunities exist in European markets promoting public transportation, threats include lack of green initiatives in North America and government mandates requiring heavier trains unsuitable outside of that region.
Bombardier has strengths in its diversification across transportation sectors, successful integration of acquisitions, and strong product costing. However, it lacks in-house expertise in some components and must rely on competitors for supplies. While opportunities exist in European markets promoting public transportation, threats include lack of green initiatives in North America and government mandates requiring heavier trains unsuitable outside of that region.
Bombardier has strengths in its diversification across transportation sectors, successful integration of acquisitions, and strong product costing. However, it lacks in-house expertise in some components and must rely on competitors for supplies. While opportunities exist in European markets promoting public transportation, threats include lack of green initiatives in North America and government mandates requiring heavier trains unsuitable outside of that region.
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Bombardier SWOT
Strengths Weaknesses
Well iversified in the across the different No in-house expertise in propulsion
realms of the transportation industry systems, locomotives and switching communications gear. This meant that Strong track record of integrating Bombardier had to rely on some of its acquisitions competitors for these components, some of which refused to supply them to BBD Strong in product costing and tendering at times when they were competing for contracts. Strong employee support & well established, healthy corporate culture
Seen as one of the most effective rail
companies in terms of its ability to deliver contracts and manage and govern itself (highly structured)
Effective use of just-in-time delivery
process and of outsourcing non core functions to external suppliers
Opportunities Threats
Huge opportunity for growth in the North American government is not
European market as one of the European pushing for green initiatives, and thus the Commission’s highest investment priorities culture was not one of high public is to develop a European-wide high-speed transportation ridership. train infrastructure system. Government mandate in the U.S. means European policies and green initiatives that all U.S. passenger cars must be promote the use of public transportation reinforced and strengthened, meaning and thus the culture is one of high public heavier trains which are poorly adapted to transportation ridership. markets outside of North America.
