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    Referemces

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    This document contains 10 bibliographic references for various topics related to business and management. The references are listed in multiple sections covering topics such as cost and management accounting, legal aspects of business, strategic management, knowledge management, services marketing, advertising and sales promotion, security analysis and portfolio management, and financial services.

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    Referemces

    Uploaded by

    manozmuna
    149 views8 pages
    This document contains 10 bibliographic references for various topics related to business and management. The references are listed in multiple sections covering topics such as cost and management accounting, legal aspects of business, strategic management, knowledge management, services marketing, advertising and sales promotion, security analysis and portfolio management, and financial services.

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    This document contains 10 bibliographic references for various topics related to business and management. The references are listed in multiple sections covering topics such as cost and management accounting, legal aspects of business, strategic management, knowledge management, services marketing, advertising and sales promotion, security analysis and portfolio management, and financial services.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    149 views8 pages

    Referemces

    Uploaded by

    manozmuna
    This document contains 10 bibliographic references for various topics related to business and management. The references are listed in multiple sections covering topics such as cost and management accounting, legal aspects of business, strategic management, knowledge management, services marketing, advertising and sales promotion, security analysis and portfolio management, and financial services.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 8

    BIBLIOGRAPHY:-

    1. M.N.Arora: Cost and Management Accounting, Vikas Publication, New Delhi, 2009

    2. S.P.Jain, K.L.Narang: Cost and Management Accouning, Kalyani Publications, New Delhi,
    2009

    3. M.P.Pandi Kumar: Cost and Management Accounting, Excel Books, New Delhi,2008

    4. Colling Drury; Management and Cost Accounting, Cengage learning, Hyderabad, 2009

    5. Khan and Jain: Management Accounting, Tata MCGraw-Hill Publishing Co. New. Delhi,
    2010

    6. Bhabatosh Banerjee: Cost Accounting, PHI Learning Private Ltd., New Delhi, 2009

    7. Horngren, Sumdem, Strattom: Introduction to Management Accounting,

    Pearson,Secundrabad, 2010

    8. Ashish K Battacharya: Cost Accounting for Business Managers, Elsevier, New Delhi, 2008

    9. Jawaharlal: Advanced Management Accounting, S.Chand and Company Ltd., New Delhi,
    2010

    10. Peter Cheverton, Tim Hughes: Key Accounting Management in Financial Services, Kogan
    Page India Private Ltd. New Delhi,2010
    BIBLIOGRAPHY:-

    1. Ravindra Kumar:Legal Aspects of Business, Cengage learning, New Delhi,2009

    2. Pathak: Legal Aspects of Business, Tata McGraw Hill, New Delhi, 2010

    3. S.N.Maheshwari, S.K.Maheshwari: A Manual of Business Laws, Himalaya Publishing

    House, Mumbai, 2009.

    4. N.D.Kapoor: Business Law, Sultan Chand, New Delhi.


    5. Chandra Bose: Business Law, PHI Learning, New Delhi, 2010.

    6. S.S Gulshan: Business Law, Excel Books, New Delhi, 2010

    7. Satish B, Mathur: Business Law, Tata McGraw Hill, New Delhi, 2010.

    8. S.S.Gulshan, G.K.Kapoor: Business Law Including Company Law, New-Age

    Publishers, New Delhi, 2008

    9. K.C.Garg, V,K.Sareen: Business Law, Kalyani Publication, New Delhi, 2007.

    10. P.K.Goyal: Business Law for Mangers, Biztntra, New Delhi, 2010
    BIBLIOGRAPHY:-

    1. INTERNET

    2. Kazmi: Strategic Management and Business Policy, Tata McGraw Hill, 2009

    3. R.Srinivasn: Strategic Mangement, PHI Learning, New Delhi, 2009

    4.Adrian Haberberg&Alison: Strategic Management, Oxford University Press, New Delhi,

    5 . P.Subba Rao: Business Policy and Strategic Management, Himalaya Publishing House, New

    6. .Appa Rao, Parvatheshwar Rao, Shiva Rama Krishna: Strategic Management and Business

    7. Thompson & Strickland: Strategic Management, Concepts and Cases. Tata McGraw-Hill,

    8. U.C.Mathur: Strategic Management, MacMillan Pulishers, New Delhi, 2009

    9. Peter Fitxroy: Strategic Management, Wiley India, New Delhi,

    10. B.Hiriyappa: Stratagic Management, New Age Internationals, New Delhi, 2008.

    BIBLIOGRAPHY:-

    1 INTERNET

    2 Irma Becerra, Fernandez: Knowledge Management, Pearson Education, New Delhi,


    2009.
    3 Sudhir Warier E: Knowledge Management Vikas Publishing House Private
    Limited, Hyderabad.2009

    4 Daryl Morey: Knowledge Management, University Press, New Delhi, 2009

    5 B. Rathan Reddy: Knowledge Management, Himalaya Publication, 2007.

    6 Donald Hislop: Knowledge Management in Organisation, Oxford University Press, New

    Delhi, 2009

    7 Shelda Debowskl: Knowledge Management, Wiley India, New Delhi, 2007

    8 Stuart Barnes: Knowledge Management System, Cengage learning, New Delhi, 2008

    9 Manadan Mohan Rao: Knowledge Management Tool and Techniques, Elsevier, New

    Delhi, 2006

    10 Rajesh C.Jampala: Knowledge Management, Duvuri Publication, 2008

    BIBLIOGRAPHY:-

    1 Internet.

    2. Christian Gronroos: Service Management and Marketing, Wiley India, New Delhi,2010
    3. Govind Apte: Services Marketing, Oxford University Press, New Delhi,2009

    4. Vasanthi Venugopal: Services Marketing, Himalaya Publishing House, 2010

    5. Nimith Chowdhary: Marketing of Services, MacMillan Publishers, New Delhi, 2009

    6.Douglas Hoffman K: Marketing of Services, Cengage learning, New Delhi, 2010

    7 Harsh V. Verma: Services Marketing, Pearson Education, New Delhi. 2009

    8.Ravi Shanker: Services Marketing, Excel Books, New Delhi, 2010

    9. Audrey Gilmore: Services Marketing and Management, Sage Publication, New Delhi, 2008.

    10. Gurudev Singh Thakur: Services Marketing, Kalyani Publications, New Delhi,2009

    BIBLIOGRAPHY:-

    1. INTERNET

    2. SHHKAZMI: ADVERTISING AND SALES PROMOTION, EXCEL BOOKS,


    NEW DELHI, 2010

    3. LARRY PERCY: STRATAGIC ADVERTISING MANAGEMENT, OXFORD


    UNIVERSITY PRESS, NEW DELHI,

    2009

    4. SHIMP: ADVERTISING AND PROMOTION, CENGAGE LEARNING, NEW


    DELHI, 2008
    5. SHAH, ALAN D SOUZA: ADVERTISING AND PROMOTION, TMH, NEW
    DELHI, 2009

    6. RONALD LANE: ADVERTISING PROCEDURE, PEARSON EDUCATION,


    NEW DELHI, 2008

    7. S.A.CHUNAWALLA: FOUNDATIONS OF ADVERTISING,. HIMALAYA


    PUBLISHING HOUSE, NEW DELHI,

    2010

    8. S.L.GUPTA: BRAND MANAGEMENT, HIMALAYA PUBLISHING HOUSE,


    NEW DELHI, 2010

    9. YLR MOORTHY: BRAND MANAGEMENT, VAKAS PUBLISHING HOUSE,


    NEW DELHI, 2009

    10. R;ICHARD ELIOTT: STRATEGIC BRAND MANAGEMENT, OXFORD


    UNIVERSITY PRESS, NEW DELHI, 2008

    BIBLIOGRAPHY:-

    1.Thomos S Y Ho: Security valuation, Oxford University Press, New Delhi, 2009

    2. S.Kevin: Security Analysis and Portfolio Management, PHI Learning, New Delhi, 2009

    3. Punithavathy Pandian: Security Analysis and Portfolio Management, Vikas Publishing


    House, New Delhi,2009
    4. Robert A Strong: Portfolio Management, Jaico Publishing House, New Delhi, 2001

    5. Sudhendra Bhat: Security Analysis Portfolio Management, Excel Books, New Delhi, 2009.

    6. Shashi K Gupta: Security Analysis Portfolio Management, Kalyani Publishers, New

    Delhi,2010

    7. William F. Sharpe, Gordon J.Alexander and Jeffery V.Bailey: Investments, Prentice Hall,

    2002.

    8. Prasanna Chandra, Investment Analysis and Portfolio Management, 3/e Tata McGraw-Hill

    Publishing Co. Ltd. New Delhi, 2003.

    9. Edwin J. Elton, Martin J. Gruber: Modern Portfolio Theory and Investment Analysis,
    5/e, John Wiley & Sons, 2001.

    10. Ranganatham : Investment Analysis and Portfolio Management Pearson Education.

    BIBLIOGRAPHY:-

    1. R.Shanmugham: Financial Services, Wiley India, New Delhi, 2010

    2. M.Y.Khan , Financial Services, Tata McGraw-Hill, New Delhi, 2004.

    3. Harsh V.Verma, Marketing of Services, Global Business Press, 2002

    4. Bhole : Financial Institutions and Markets, TMH, New Delhi, 2009


    5. Meir Kohn: Financial Institutions and Markets, Oxford University Press, New Delhi,2009

    6. Sames L .Heskett, Managing In the Service Economy, Harvard Business School Press,

    Boston, 2001.

    7. Bharti V Pathak: The Indian Financial System, Pearson Education, New Delhi, 2010

    8. H.R Machiraju, Indian Financial Systems, Vikas Publishing House Pvt. Ltd.2002.

    9. Clifford Gomez: Financial Markets, Institutions and Financial Services, PHI Learning,

    New Delhi, 2009

    10. Erich A Helfert: Financial Analysis, Jaico Publication House, New Delhi, 2006

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