The Accounting Rate of Return - (ARR)
The Accounting Rate of Return - (ARR)
The ARR method (also called the return on capital employed (ROCE) or the return on
investment (ROI) method) of appraising a capital project is to estimate the accounting rate of
return that the project should yield. If it exceeds a target rate of return, the project will be
undertaken.
Example:
A project has an initial outlay of $1 million and generates net receipts of $250,000 for 10 years.
= 15%
= 30%
Disadvantages:
It does not take account of the timing of the profits from an investment.
It is based on accounting profits and not cash flows. Accounting profits are subject to a
number of different accounting treatments.
It is a relative measure rather than an absolute measure and hence takes no account of the
size of the investment.
It takes no account of the length of the project.
Despite the limitations of the payback method, it is the method most widely used in practice.
There are a number of reasons for this:
It is a particularly useful approach for ranking projects where a firm faces liquidity constraints
and requires fast repayment of investments.
It is appropriate in situations where risky investments are made in uncertain markets that are
subject to fast design and product changes or where future cash flows are particularly difficult to
predict.
The method is often used in conjunction with NPV or IRR method and acts as a first screening
device to identify projects which are worthy of further investigation.
It provides an important summary method: how quickly will the initial investment be recouped?
Exercise 6.5 Payback and ARR: Delta Corporation is considering two capital expenditure
proposals. Both proposals are for similar products and both are expected to operate for four
years. Only one proposal can be accepted.
Profit/(loss)
Proposal A Proposal B
$ $
Initial investment 46,000 46,000
Year 1 6,500 4,500
Year 2 3,500 2,500
Year 3 13,500 4,500
Year 4 Loss 1,500 Profit 14,500
Estimated scrap value at the end of Year 4 4,000 4,000