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    Martin Katherine Resume

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    Katherine Martin is a marketing student at The Ohio State University expected to graduate in May 2020. She has a 3.29 GPA and experience in marketing roles at Batterii and Comet Zone, where she developed marketing campaigns and expanded digital sales opportunities. Her projects include developing strategies for non-profits Child Focus Inc. and Macy's Inc. She is involved in various leadership and community organizations like College Mentors for Kids and Kappa Alpha Theta.

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    Martin Katherine Resume

    Uploaded by

    api-333779846
    42 views1 page
    Katherine Martin is a marketing student at The Ohio State University expected to graduate in May 2020. She has a 3.29 GPA and experience in marketing roles at Batterii and Comet Zone, where she developed marketing campaigns and expanded digital sales opportunities. Her projects include developing strategies for non-profits Child Focus Inc. and Macy's Inc. She is involved in various leadership and community organizations like College Mentors for Kids and Kappa Alpha Theta.

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    Katherine Martin is a marketing student at The Ohio State University expected to graduate in May 2020. She has a 3.29 GPA and experience in marketing roles at Batterii and Comet Zone, where she developed marketing campaigns and expanded digital sales opportunities. Her projects include developing strategies for non-profits Child Focus Inc. and Macy's Inc. She is involved in various leadership and community organizations like College Mentors for Kids and Kappa Alpha Theta.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    42 views1 page

    Martin Katherine Resume

    Uploaded by

    api-333779846
    Katherine Martin is a marketing student at The Ohio State University expected to graduate in May 2020. She has a 3.29 GPA and experience in marketing roles at Batterii and Comet Zone, where she developed marketing campaigns and expanded digital sales opportunities. Her projects include developing strategies for non-profits Child Focus Inc. and Macy's Inc. She is involved in various leadership and community organizations like College Mentors for Kids and Kappa Alpha Theta.

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    of 1

    KATHERINE MARTIN

    [email protected] | (513)-846-4580
    6429 CEDAR CREEK CT, MASON, OH 45040 | WWW.LINKEDIN.COM/IN/KATHERINE-MARTIN-0809/

    EDUCATION
    The Ohio State University, Max M. Fisher College of Business Expected May of 2020
    Bachelor of Science in Business Administration, Marketing Columbus, OH
    GPA: 3.29/4.0

    University of Cincinnati, Carl H. Lindner College of Business August 2016 – April 2017
    Bachelor of Business Administration, Marketing Cincinnati, OH
    Circle of Excellence Honors Student
    Cincinnatus Scholar | GPA: 3.78/4.0

    PROFESSIONAL EXPERIENCE
    Batterii, (Crush Republic) Consumer Analyst Co-op | Cincinnati, OH May 2017 – January 2017
    ● Interpret qualitative verbatim and results from consumer surveys and screeners into actionable insights resulting in
    helping companies increase the focus on their customers.
    ● Develop key learnings, consumer insights & actionable recommendations based on Mobile Mission synthesis projects
    ● Manage Crush Republic’s social media presence with the goal of sharing information and ideas and influence others
    Comet Zone, Marketing Manager | Cincinnati, OH August 2014 – May 2016
    ● Develop innovative marketing campaigns supporting merchandising strategies to drive sales and meet objectives
    ● Lead design and development of Comet Zone website, expanding sales opportunities through a digital experience to
    connect with the customer wherever and whenever she shops
    ● Integrate multi-channel advertising platforms to streamline print and social media campaigns
    ● Perform ongoing customer/market research and demographic profiling to identify and capitalize on unmet market
    needs ahead of the curve

    PROJECTS & EDUCATIONAL IMPACTS

    Child Focus Inc., Project Impact January 2017 – April 2017


    Manage a team of eight student-scholars to work alongside a local nonprofit business, allowing the application of
    knowledge of business and management to create a new business strategy that has a positive effect on families in Ohio
    Macy’s Inc., Project Strategy August 2016 – November 2016
    Suggest recommendations during collaboration with Macy’s Inc. to study and analyze their business model, gaining a
    better understanding of internal capabilities and the surrounding environment, resulting in a stronger competitive
    advantage.

    LEADERSHIP EXPERIENCE
    College Mentors for Kids, Mentor | Columbus, OH January 2018 – Present
    ● Lead learning activities for at-risk elementary students to promote a higher education
    Kappa Alpha Theta, Chapter Member, Service and Philanthropy Committee | Columbus, OH January 2018 – Present
    ● Coordinate and engage in local as well as national service and community projects aimed to strengthen
    communication, networking skills, and personal development
    Design For America, Healthcast Team | Cincinnati, OH January 2017 – April 2017
    ● Develop solutions and suggestions for a partnering small business model, Healthcast, as well as create a marketing
    strategy and press release for upcoming business revamping
    Future Greek Leaders, Fraternity Representative | Cincinnati, OH January 2017 – April 2017
    ● Promote council and fraternal leadership by connecting with 40 members in the Greek community through the pillars
    of: community, personal growth, and values
    HONORS & AWARDS
    ● Deans List: Fall 2016, Spring 2017
    ● 2016/2017 Kappa Alpha Theta “Betty Benedict Award”, awarded to top Greek new member - based on scholastic,
    leadership, and loyalty

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