BLOOM’S FLOWER SHOP

Patrick Ian V. Nervez San Jose Del Monte, Bulacan

Russell Santiago Norzagaray, Bulacan

Roy Panong Norzagaray, Bulacan

Jayede Lendio Sta.Maria, Bulacan

PHONE: 09391693513

EMAIL: [email protected]

SUBMITTED TO: MRS. RACHELLE RACQUELE ( ICI TEACHER )

SUBMITTED BY: BSIS 3-2

BUSINESS PLAN
TABLE OF CONTENTS
1. EXECUTIVE SUMMARY
1.1. OBJECTIVES
1.2. MISSION
1.3. KEYS TO SUCCESS

2. BUSINESS DESCRIPTION
2.2. WHAT IS A FLOWER SHOP
2.3. HISTORY
2.2.1 ANCIENT EGYPT
2.2.2. ANCIENT GREEKS AND ROMANS
2.2.3. ANCIENT CHINA
2.2.4. EUROPE
2.4. DESCRIPTION
2.5. OWNER AND LOCATION
2.6. GOALS
2.6.1 MAIN GOALS

3. DEFINITION OF MARKET

4. PRODUCTS AND SERVICES

4.1. PRODUCTS
4.2. SERVICES

5. ORGANIZATION AND MANAGEMENT

5.1. ORGANIZATIONAL STRUCTURE
5.2. MANAGEMENT TEAM

6. MARKETING AND SALES

6.1. MARKETING STRATEGY
6.2. SALES STRATEGY

7. FINANCIAL MANAGEMENT

8. APPENDICES
1. EXECUTIVE SUMMARY
Bloom’s Flower Shop believes there is an opportunity to use technology to make it
simple for male executives to easily purchase custom flower arrangements, with delivery on
days they determine in advance, for their loved ones.
Bloom’s Flower Shop will differ from traditional florists by cultivating personal
relationships through the use of technology and marketing, offering a gift program that makes
purchasing flowers easy (and forgetting special dates a thing of the past), and delivering
exceptional customer service.
Bloom’s Flower Shop aims to achieve its goals through creating a good relationship
between our clients and a good place for the business.

1.1. OBJECTIVES

- To provide a nice arrangements of flowers for any occasions ordered by the clients.
- To establish good relationship between our clients.
- To ensure the quality of our products.

1.2. MISSION

We commit ourselves to:

- Serve others equally

- Exercise proper communication skills
- Respect the dignity of each clients
- Work for justice and promote honesty at all times

1.3. KEYS TO SUCCESS

- Introduce the product to the clients through different ways of marketing.

- Hiring responsible employees who can respond efficiently to the given task at hand.
- Providing products with high quality.
- Developing good relationship between employees and employers as well as clients and
agents.
2. BUSINESS DESCRIPTION
Flowers are mostly used as gifts to people; it creates a simple smile to anyone who
receives it. Flowers are needed to be taken care of in order to blossom beautifully.
The concept involves establishing flower arrangements as a way to foster romance, and
the company will target men with higher levels of discretionary income who are more
accustomed to spending money on loved ones. With Bloom’s Flower Shop floral delivery
program, these men will never have to worry about missing a loved one's special day
(anniversary, birthday, holiday) and fresh flowers will also be promoted as a way to say "I Love
You" on any day of the year. Also, instead of delivering flowers to a woman at home, Bloom’s
Flower Shop will deliver flowers to the man who works in any place here in Luzon, and let him
reap the benefits of delivering the flowers to his loved one in person. To address the
inconvenience of transporting flower arrangements from work to home, Bloom’s Flower Shop
will develop special packaging to keep containers upright and spill proof. This packaging will be
well branded with the company's logo, and will serve as an additional marketing vehicle once
delivered to a customer's workplace (office building).

2.2. WHAT IS A FLOWER SHOP

Is the production, commerce and trade in flowers. It encompasses flower care and
handling, floral design, or flower arranging, merchandising, and display and flower delivery.
Wholesale florists sell bulk flowers and related supplies to professionals in the trade. Retail
florists offer fresh flowers and related products and services to consumers.

2.3. HISTORY

2.3.1 ANCIENT EGYPT

The earliest known flower arranging dates back to ancient Egypt. Egyptians were
decorating with flowers as early as 2,500 BCE. They regularly placed cut flowers in
vases,[1] and highly stylized arrangements were used during burials, for processions,
and simply as table decorations. Illustrations of arranged flowers have been found on
Egyptian carved stone reliefs and painted wall decorations.

2.3.2 ANCIENT GREEKS AND ROMANS

The Greeks and the Romans also used flowers. The ancient Greeks used flowers
and herbs for adornment. They did not often use vases, focusing instead on garlands
and wreaths. They would place plant material, such as olive branches, in terracotta. The
leafy branches were probably used for weddings. They also tossed petals onto floors
and beds. Like the Egyptians, the Greeks and Romans had preferences for the flowers
and foliage they used.

2.3.3 ANCIENT CHINA

The Chinese were making flower arrangements as far back as 207 BCE to
220 CE, in the Han era of ancient China. Flowers were an integral component of
religious teaching and medicine.
During the period 500CE to 1453CE, the Byzantine Empire made its
contribution to floral arrangements, which typically included a cone shape
design. The foliage was placed in chalices and urns, which were further
decorated with brightly colored flowers and fruit. Flowers commonly included in
these arrangements were daisies, lilies, cypress, carnations, and pine. Ribbons
were also commonly used, and leaves and tiny flowers were set in arching lines
to give a twisted effect to garlands.

2.3.4 EUROPE

Flower arranging arrived in Europe around 1000 CE, and was particularly
popular in churches and monasteries where flowers and plants were used for
food as well as for decoration. As crusaders came back from the Middle East,
they brought with them new and interesting plants. As a result, European
countries began experimenting with plants that were previously unknown to
them.
MIDDLE AGES (AD 476–1400)

During this era, monks were known for having gardens with herbs and
wildflowers. In the later part of the Gothic period flowers reached a more dominant
role, such as flowers beginning to blossom in altar pictures, manuscripts, and paintings.

RENAISSANCE (AD 1400–1600)

The flower design started in Italy and grew through Europe. Paintings of
impressive floral arrangements in vases were popular. In the paintings, fruit blossoms
and leaves were woven into garlands to decorate walls and vaulted ceilings, and petals
were piled into baskets or strewn on the floors, streets, or allowed to float down from
balconies.
2.4. DESCRIPTION
Bloom’s Flower Shop provides and specializes in flower arrangements for Valentine’s
Day, Wedding, All Saint’s Day, Teacher’s Day, Graduation and other Occasions. Our shop
intends to provide high quality service to customers. The flowers can also be arranged
according to the clients chosen design. We also provide special discounts and offer to our loyal
customers and more.

2.5 OWNER AND LOCATION

Bloom’s Flower Shop is Own by Patrick Ian Nervez and Located at the Sta.Maria,
Bulacan.
2.6 GOALS
Bloom’s Flower Shop aim to achieve its goals through creating a good relationship
between our clients and a good place for the business.
2.6.1 MAIN GOAL

Our Main Goal or Objectives is to provide a nice arrangement of flowers for any
occasions ordered by the clients, To establish a good relationship between our clients, To ensure the
quality of our products.
3. DEFINITION OF MARKET
According to the first American Express/RoperASW Global Affluent Study
(October 2003), about half of high-income consumers around the world would choose
to have more time in their lives than more money. Red White & Bloom's goal is to
facilitate this desire by creating marketing messages that emphasize being able to
spend more time with love ones by: automating the flower arrangement buying process,
fostering romance with the consistent delivery of flowers, and eliminating the worry
of ever missing a loved one's special day. Our specific target market is lovable partners
and gift-givers. This segment can be reach through print-ads and radio commercials.

Frequent Buyer Program Subscriber

 Male executive

 Works in Midtown or Downtown

 25-60 years of age

 Affluent

 Married, engaged or in a long-term relationship

 Makes ₱150,000+

 Quality conscious

 Probably works as a banker, real estate agent, lawyer or financial analyst

 May have a preference for luxury items (cars, clothes, watches, homes, vacations)

 Homeowner, possible multiple home owner

 Has discretionary income

4. PRODUCTS AND SERVICES

4.1 PRODUCTS

 Original Floral Designs, Using A Wide Mix of Flowers. Each

Bloom’s Flower Shop floral arrangement will be a natural, original
work of art. The company is committed to making each
arrangement unique and custom-designed based on each
customer's needs. Bloom’s Flower Shop floral arrangements will
feature a wide range of seasonal flowers. All sample
arrangements in the store will be available for purchase.
 Unique Containers. Bloom’s Flower Shop will select and offer
distinctive vases for the discretionary buyer or for a special
occasion, as well as affordable options for routine purchases.
 Green and Flowering House Plants. Bloom’s Flower Shop may
occasionally offer a selection of seasonal green and flowering
house plants.
 Gourmet Chocolates. With consumer's heightened awareness of
chocolate brands and a seeming willingness to pay for a better
product, Bloom’s Flower Shop will carry several lines of exclusive
gourmet chocolate bars, that is, the brands will not be sold by
other metro manila retailers. The sale of gourmet chocolate is a
perfect complement to flowers, and encourages consumers to
indulge and experience something new because they are worth it.
 Variety of prices. Bloom’s Flower Shop will offer a variety of
arrangement sizes, and will always create a unique arrangement
to meet anyone's stated budget.
 Hand-tied Bouquets. For customers who prefer to use their own
vases, Bloom’s Flower Shop will offer hand-tied bouquets
4.2 SERVICES
Forget-Me-Not Club. Special occasions account for four out of
every ten floral purchases made. To capture a portion of this market and to
foster overall romance, Bloom’s Flower Shop will offer a Frequent Flower Gift
Program called the Forget-Me-Not Club designed for men. This program will let
each customer register a minimum of six days per year (birthdays, holidays,
anniversaries or any day except Valentine's Day) on which Bloom’s Flower Shop
will automatically plan to deliver a floral arrangement to his place of work (which
must be in Midtown or Downtown Manila). A courtesy call will be given or an e-
mail sent to each customer 48-hours in advance. To make it as easy as possible
for its customers to transport flower arrangements from work to home, Bloom’s
Flower Shop will develop special packaging to keep containers upright and spill
proof. This packaging will be well branded with the company's logo, and will
serve as an additional marketing vehicle once delivered to a customer's
workplace (office building). The customer must agree to the cost of each
arrangement (minimum 1000 pesos), in advance and the service must be
guaranteed by a credit card or cash in advance.

MEANING PRODUCTS PRICE

IMMORTALITY AMARANTHUS ₱143.52

TALISMAN OF LOVE ASTER ₱5,232

PURE HEART BABY’S BREATH ₱957

A FANCIFUL NATURE BEGONIA ₱527

REGARD DAFFODIL ₱3,359

INNOCENCE DAISY ₱1,500

SINCERITY FERN ₱1,000

5. ORGANIZATION AND MANAGEMENT
Our group has unique talents and capabilities that complement to each other
well and create an effective business. We also developed partnerships and loyalty which
maintains the confidential points hidden to the public eye.

5.1 ORGANIZATIONAL STRUCTURE

Bloom’s Flower Shop is organized in three main functional areas:

sales, design and administrative. We all have our assigned jobs but can and will help each other
in other areas whenever necessary.
The owner continues to check the development and plans for the
business. He cooperates on product development and suggestion that would help the business
become better. Flower Shop is expected to have a steady growth in salary as it becomes
successful.

5.2 MANAGEMENT TEAM

Patrick Ian Nervez, owner of the Bloom’s Flower Shop is the soul
and the mind of the business. He is the main source of strength of each employee despite of
being tired due to consecutive orders because He shows that He is worthy to be respected and
helps in making the business grow bigger.
6. MARKETING AND SALES
6.1 MARKETING STRATEGY

The key to our marketing strategy is focusing on the specific

occasion whether it is regular or special. We can cover about 70% of the flower shop market
since we provide more product services and discount to the clients.
We are also in the process of buying medicines and equipments we could use for the shop.

6.2 SALES STRATEGY

Our products are sold through our shop located in Sta.Maria,
Bulacan, as well as through online shopping. We also accept calls for deliveries in any particular
places around Metro Manila. Through these methods we earn a lot of money and increase our
sales.
Visibility is also important because with that we can be exposed to the people, we are also
targeting television commercials to advertise our shop.
7. FINANCIAL MGT

TOTAL COST OF SALES ₱23,880 ₱41,160 ₱49,830

Gross Margin ₱55,720 ₱96,040 ₱116,770

Gross Margin % 70.00% 70.00% 70.09%

Expenses

Payroll ₱0 ₱0 ₱0

Marketing & Advertising ₱4,640 ₱6,860 ₱8,330

Depreciation ₱1,150 ₱1,150 ₱1,150

Rent ₱4,800 ₱7,800 ₱8,400

Delivery Labor ₱5,000 ₱8,500 ₱10,200

Temp Labor ₱768 ₱1,000 ₱1,000

Contracted Floral Designer ₱0 ₱17,000 ₱18,200

Insurance ₱3,390 ₱4,068 ₱4,068

Dues & Subscriptions ₱250 ₱300 ₱300

Repairs & Maintenance ₱1,000 ₱1,200 ₱1,200

Supplies ₱2,650 ₱5,488 ₱6,944

Taxes ₱1,330 ₱2,000 ₱2,500

Other Fees ₱1,500 ₱1,800 ₱1,800

Buildout Costs ₱9,000 ₱0 ₱0

Deposits ₱1,000 ₱0 ₱0

Utilities ₱3,500 ₱4,200 ₱4,200

Van ₱1,410 ₱1,692 ₱1,692

Merchant Fees ₱1,330 ₱2,744 ₱3,472

Total Operating Expenses ₱42,718 ₱65,802 ₱73,456

Profit Before Interest and Taxes ₱13,002 ₱30,238 ₱43,314

EBITDA ₱14,15 ₱31,388 ₱44,464

Interest Expense ₱2,156 ₱1,404 ₱711

Taxes Incurred ₱3,254 ₱8,650 ₱12,781

Net Profit ₱7,592 ₱20,184 ₱29,822

Net Profit/Sales 9.54% 14.71% 17.90%

8. APPENDICES