Business Objective

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1.

Business objective
The objective sort by the investor is current income, capital appreciation and safety of
principles. The relative importance of these objectives should be specified. further
portfolio manager will take his decision while investing in market in different kinds of
sector as per his business objectives
2. Choice of the asset mix
The most important decision in portfolio management is asset mixed decision very
broadly this is concerned with proportion of stocks (equity, bonds, and mutual funds).
The appropriate stock bond mix depends mainly on the risk tolerance and investment
horizon of the investor
3. Formulation of portfolio strategy
Once a certain asset mix is chosen and appropriate portfolio strategy has to be formed
two broad choices are available A)active portfolio strategy B) passive portfolio strategy
An active portfolio strategy strives to earn superior risk adjusted returns by resorting to
market timing or sector rotation or security selection or some combination of this
Passive portfolio strategy on the other hand involves holding a broadly diversified
portfolio and maintaining a pre determined level of risk exposure
4. Selection of securities
Generally investor pursue on active stage with respect to security selection. Generally
portfolio manager select security as per the growth in the market and as per the sector
wise . Hence it is necessary to select right securities before investing in the market. A
good decision for selection of securities will help in diversification, so that your risk or
loss will be minimum. It is very important for the earning prospectus so that the investor
will gain more returns on the holdings
5. Portfolio execution
This is the phase of portfolio management which is concerned with implementing the
portfolio planned by buying or selling specified securities in human amounts. Hence it is
necessary to implement your decision regarding portfolio management. after planning,
choice of asset, selection of securities there is a need of implementation in market
6. Portfolio revision
The value of portfolio as well as its composition. The relative proportion of stock and
bond components may change as stocks and bond fluctuate. So after implementing
investment in market there is a need of portfolio revision so that performance of
investment can be executed properly.
7. Evaluation of portfolio
The performance of portfolio can be evaluated on the investment invested in market .after
revision of portfolio, portfolio manager will get feedback on its clients investment.
Feedback like % of returns, loss, growth of sector, risk etc. this feedback will help the
portfolio manager while investing next time in the market

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