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    STRAMA

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    Carl Molicules
    Jollibee Foods Corporation is the largest fast food chain in the Philippines with over 750 stores nationwide and an additional 80 stores internationally. The company recently undertook a major 500 million peso investment in information technology, migrating to new central systems. This caused temporary closures at 72 stores in Metro Manila and reduced menus at many stores, resulting in an estimated 6% reduction in nationwide sales during the first week of the migration period in August 2014. The upgrade involved integrating systems, store information systems, and other systems to prepare the company for accelerated domestic and international expansion, with the goal of becoming the largest Asian restaurant company. Jollibee's success is attributed to its focus on serving Filipinos across all ages

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    STRAMA

    Uploaded by

    Carl Molicules
    146 views4 pages
    Jollibee Foods Corporation is the largest fast food chain in the Philippines with over 750 stores nationwide and an additional 80 stores internationally. The company recently undertook a major 500 million peso investment in information technology, migrating to new central systems. This caused temporary closures at 72 stores in Metro Manila and reduced menus at many stores, resulting in an estimated 6% reduction in nationwide sales during the first week of the migration period in August 2014. The upgrade involved integrating systems, store information systems, and other systems to prepare the company for accelerated domestic and international expansion, with the goal of becoming the largest Asian restaurant company. Jollibee's success is attributed to its focus on serving Filipinos across all ages

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    Jollibee Foods Corporation is the largest fast food chain in the Philippines with over 750 stores nationwide and an additional 80 stores internationally. The company recently undertook a major 500 million peso investment in information technology, migrating to new central systems. This caused temporary closures at 72 stores in Metro Manila and reduced menus at many stores, resulting in an estimated 6% reduction in nationwide sales during the first week of the migration period in August 2014. The upgrade involved integrating systems, store information systems, and other systems to prepare the company for accelerated domestic and international expansion, with the goal of becoming the largest Asian restaurant company. Jollibee's success is attributed to its focus on serving Filipinos across all ages

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    146 views4 pages

    STRAMA

    Uploaded by

    Carl Molicules
    Jollibee Foods Corporation is the largest fast food chain in the Philippines with over 750 stores nationwide and an additional 80 stores internationally. The company recently undertook a major 500 million peso investment in information technology, migrating to new central systems. This caused temporary closures at 72 stores in Metro Manila and reduced menus at many stores, resulting in an estimated 6% reduction in nationwide sales during the first week of the migration period in August 2014. The upgrade involved integrating systems, store information systems, and other systems to prepare the company for accelerated domestic and international expansion, with the goal of becoming the largest Asian restaurant company. Jollibee's success is attributed to its focus on serving Filipinos across all ages

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    © All Rights Reserved
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    of 4

    JOLLIBEE FOODS CORPORATION

    CROSS FUNCTIONAL DECISION MAKING MATRIX

    MARKETING
    Jollibee dedicated its continuous success to the Filipinos who have been there from the
    very start. The target audience of the company is not enclosed to the parameters of certain age
    group of Filipinos, as it came from food and service industry, the commodity must be fitting to
    a large scale group such as Children ages 2 years old and up, Teenagers, young adults and
    elderly. Jollibee is so well-loved everytime a new store opens, especially overseas, Filipinos
    always form long lines to the store. It is more than home for them. It is a stronghold of heritage
    and monument of Filipino pride.

    Shown above is the sample pricing of the company’s offering breakfast menu.

    Jollibee is the largest fast food chain in the Philippines, operating a nationwide network of
    more than 750 stores. A dominant market leader in the Philippines, Jollibee enjoys the lion’s
    share of the local market that is more than all the other multinational brands combined. The
    company has also embarked on an aggressive international expansion plan, and currently has
    80 stores outside the Philippines-USA (26), Vietnam (32), Brunei (11), Jeddah (7), Qatar, Hong
    Kong, and Kuwait (1 each), firmly establishing itself as a growing international QSR player.

    FINANCE AND ACCOUNTING


    Shown below, is the depiction of the Quaterly Balance Sheet of Jollibee Foods Corporation as of
    the year 2017 with thei total assets from September 2016 to September 2017 year-to-date. (B)
    stands for Billion pesos.
    Jollibee Foods Corporation Financial Data
    Company name: Jollibee Foods Corp Status: Active
    End of fiscal year: December 31 2016 ISIN PHY4466S1007
    Auditor: SyCip Gorres Velayo & Co. Year established: 1978
    Company sector Consumer Cyclical Trading currency: PHP
    name:
    Industry name: Restaurants Place of Philippines (PH)
    incorporation:
    Industry group name Restaurants Doing business in: Philippines (PH)
    Address Number 10 F. Ortigas Junior Tel.: +63 26341111
    avenue
    10th Floor, Jollibee Plaza
    Building, 1600
    City/Country: Pasig, Philippines Web address: http://www.jollibee.com.ph
    Company Jollibee Foods Corp is engaged in the development, operation and franchising of
    description: quick service restaurants. The Company is also engaged in manufacturing and
    property leasing in support of the quick service restaurant systems and other
    business activities.

    HUMAN RESOURCE
    Our Proud History. Our Continuing Legacy
    As an organization, Jollibee differentiates itself from other employers as a Filipino-brand going
    world class, upholding excellence in everything it does, with a strong family culture.

    By being a member of the Jollibee family, employees find the belongingness they desire.
    Because in Jollibee, you BEELONG.

    Number of employees: 13, 133 (2012 data)

    Job design/Training employees: It is well-believe mantra that there is no way but up. Jollibee
    is always on the goal of honing the potential of their employees to live up to their promise of
    excellence. Two developmental program that they have are: Jollibee Accelerated Management
    Program (JAMP) Emerging Leaders Program (ELP)
    INFO SYSTEM
    Article: Jollibee’s most expensive IT system upgrade behind closure of 72 stores

    Jollibee Food Corporation’s launch of a new enterprise platform — the largest


    investment in information technology in the company’s history, amounting to at least
    half a billion pesos for 2014 alone — has caused the temporary closure of 72 stores
    and the reduction in the menu of many stores.

    The affected stores are in Metro Manila and nearby cities, representing 3.2% of JFC’s
    2,244 stores nationwide.

    “In our estimate, the JFC group has not been able to serve the consumer to the extent
    of 6% of its normal nationwide sales in the first 7 days of August, 2014,” said JFC in a
    disclosure to the Philippine Stock Exchange.

    The product limitation has been caused by the migration to new systems that started
    on August 1, 2014, which has resulted in temporary slowdown in sales order taking,
    product loading and dispatch of transportation.

    According to Jollibee, the migration involves the central integrating system, store
    information systems and several other systems. The company’s Chief Information
    Officer has not responded to UpgradeMag.com ‘s questions regarding the specific
    technologies, the provider of the system, and which part of the migration process
    broke down.

    “The purpose of this major investment is to prepare JFC for an accelerated business
    growth in the Philippines and abroad as it pursues its goal to become the largest Asian
    restaurant company and one of the most successful restaurant companies in the
    world,” according to the statement issued by JFC.
    REFERENCES

    FINANCE

     http://quotes.wsj.com/PH/JFC/financials
     https://fm.advfn.com/stock-market/PSE/jollibee-foods-corporation-
    JFC/financials

    HUMAN RESOURCE

     https://en.wikipedia.org/wiki/Jollibee_Foods_Corporation
     https://www.slideshare.net/geralphgemeda/jollibee-pro

    INFO SYSTEM

     http://www.upgrademag.com/web/2014/08/10/jollibees-expensive-system-
    upgrade-behind-closure-72-stores/

    MARKETING

     http://www.jollibee.com.ph/

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