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    Beacons: How They Work

    Uploaded by

    Andre Tintillio
    Beacons use Bluetooth Low Energy signals to transmit information to smartphones. They allow businesses to engage with customers in stores by sending messages, offers and interactive content. Beacons can increase interactions with advertised products by 19 times and 30% of customers who receive an in-store beacon message purchase the promoted product. Beacons provide location-based messaging, navigation and analytics to drive sales and customer loyalty for retailers, brands and event organizers.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Beacons: How They Work

    Uploaded by

    Andre Tintillio
    38 views20 pages
    Beacons use Bluetooth Low Energy signals to transmit information to smartphones. They allow businesses to engage with customers in stores by sending messages, offers and interactive content. Beacons can increase interactions with advertised products by 19 times and 30% of customers who receive an in-store beacon message purchase the promoted product. Beacons provide location-based messaging, navigation and analytics to drive sales and customer loyalty for retailers, brands and event organizers.

    Original Description:

    apresentação sobre a tecnologia de geolocalização para o varejo

    Original Title

    beaconpresentationfinal2016-160202233807

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    Beacons use Bluetooth Low Energy signals to transmit information to smartphones. They allow businesses to engage with customers in stores by sending messages, offers and interactive content. Beacons can increase interactions with advertised products by 19 times and 30% of customers who receive an in-store beacon message purchase the promoted product. Beacons provide location-based messaging, navigation and analytics to drive sales and customer loyalty for retailers, brands and event organizers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    38 views20 pages

    Beacons: How They Work

    Uploaded by

    Andre Tintillio
    Beacons use Bluetooth Low Energy signals to transmit information to smartphones. They allow businesses to engage with customers in stores by sending messages, offers and interactive content. Beacons can increase interactions with advertised products by 19 times and 30% of customers who receive an in-store beacon message purchase the promoted product. Beacons provide location-based messaging, navigation and analytics to drive sales and customer loyalty for retailers, brands and event organizers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 20

    A GRAPHICAL DEMONSTRATION OF

    BEACONS
    HOW THEY WORK
    WHAT ARE BEACONS?
    A beacon, powered by a small battery, emits a BLE signal that can be received and interpreted
    by an app installed on a smartphone. When a customer comes within range of a beacon (up to
    50 meters) their mobile device automatically receives and interprets the signal, whether or not
    the targeted app is installed on their phone.

    The user will be able to receive:

    -Unique ID number for video, audio, PDF or image


    -URL link to landing page of campaign or product
    -Telemetrics based on sensors

    API Plugin to work with your existing app


    Configured with your own branded app
    BENEFITS OF BEACONS
    Create interactive campaigns

    Engage with customers in-store

    Gather heat maps of consumer movement

    Attract new customers as they walk by your store

    Automatically welcome customers as they enter

    Connect with your customer at vital points of the


    purchase process

    Provide relevant product info on demand

    Navigate venue with interactive map

    Integrate with your existing mobile app to broadcast


    URL’s, video, images or audio files
    BEACONS FOR

    RETAIL

    HOW BEACONS BENEFIT RETAIL


    Beacons deliver contextual
    experiences that drive usage,
    increases dwell time, retention,
    and new ad revenue.

    It delivers timely, actionable content


    to users when they're in-store,
    driving daily active usage and loyalty.

    Mobile users = Big spenders


    Google says in-store smartphone
    users spend

    25-50% more than non-users.


    Deliver valuable content to shoppers in-
    store and save them time, money and
    increase conversions.

    • Contextual messages and promotions


    • Loyalty or impulse driven offers
    • Shopping Lists Reminders,

    Recipes and More

    Earn incremental revenues from selling


    beacon ad space in-store.

    Beacons can increase

    19x
    interactions with
    advertised
    products by
    Get rich insights into shopper behaviour:

    • Visits by region or store

    •Heat mapping

    •Other valuable information and analytics

    through opt-in Facebook registration


    Indoor Navigation

    • No Cellular signal required

    • Routes via Bluetooth Beacons

    • Multi level routing

    • High accuracy
    BEACONS FOR

    BRANDS
    HOW BEACONS BENEFIT BRANDS
    Reach millions of shoppers
    in-store when it matters most.

    Deliver full page interactive


    engagements in-store, while
    consumers use their favourite
    shopping apps.

    30%of shoppers who received


    a “push-ad” from an in-store
    beacon used that offer to
    buy something
    As the fastest growing marketing trend
    in history, the benefits of beacon-enabled
    apps has become imperative to
    implement a successful Mobile
    Marketing Strategy.

    Automatically link with existing loyalty


    program and deliver full page interactive
    engagements in-store, while consumers
    interact with their favourite shopping brands.

    30%of shoppers who received


    a “push-ad” from an in-store
    beacon used that offer to
    buy something
    BEACONS FOR

    EVENTS
    HOW BEACONS BENEFIT EVENTS & EXHIBITIONS
    Wouldn’t you just love to engage
    with the right customer,
    at the right time?

    Get to view back-stage interviews or


    exclusive video content from your favourite
    artist performing on the night, then ten
    minutes before the performance, you get
    reminded to get yourself another drink and
    hit the dance floor.

    Watch Video of Beacons for Conferences


    Why TraDigital?
    Go-To-Market
    Models
    • Standard TraDigital Application

    • White Label option – Get your own Branded app

    • API Plugin - Will work with your existing application

    • Video production & graphic design services

    • Landing page design & development


    Industry Statistics
    Percent of US Retail locations with Beacons
    (Top 100 retailers)

    15%

    92% 68%

    85%

    32%
    8%

    2014 2015 2016

    With Beacons
    Reference: Business Insider
    Mobile commerce initiatives to improve the
    customer experience in stores

    Have today Plan to in 5 years

    Use mobile marketing 28% 62%

    Correct real-time data from POS 16% 63%

    Identify customers walking in store 3% 72%

    Reference: Business Insider


    Pricing

    R2650pm R4000pm R7900pm

    R3000 R6500 R12000


    setup cost setup cost setup cost

    5 Beacons 12 Beacons 25 Beacons

    Option 1 Option 2 Option 3


    CONTACT DETAILS

    Brent Jacobs
    060 895 6714
    [email protected]
    www.tradigitalmarketing.co.za

    Dominique Jacobs
    141 6887 1840
    [email protected]
    www.tradigitalmarketing.co.za

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