Scribd
Upload
63 views3 pages

The Coca-Cola Company

The Coca-Cola Company outlines its 2020 Vision which aims to prepare the company for the future by understanding trends, having a long-term business plan, and living its values of leadership, collaboration, integrity, accountability, passion, diversity, quality, focusing on customers, working smartly, acting like owners, and inspiring creativity. The vision focuses on priorities like people, portfolio, partners, planet, and profit. The company's mission is to refresh the world, inspire happiness, and make a difference.

Uploaded by

DavidDraiman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
63 views3 pages

The Coca-Cola Company

The Coca-Cola Company outlines its 2020 Vision which aims to prepare the company for the future by understanding trends, having a long-term business plan, and living its values of leadership, collaboration, integrity, accountability, passion, diversity, quality, focusing on customers, working smartly, acting like owners, and inspiring creativity. The vision focuses on priorities like people, portfolio, partners, planet, and profit. The company's mission is to refresh the world, inspire happiness, and make a difference.

Uploaded by

DavidDraiman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

The coca-cola company

The world is changing all around us. To continue to thrive as a business over the next ten years and
beyond, we must look ahead, understand the trends and forces that will shape our business in the
future and move swiftly to prepare for what's to come. We must get ready for tomorrow today.
That's what our 2020 Vision is all about. It creates a long-term destination for our business and
provides us with a "Roadmap" for winning together with our bottling partners.

Our Mission

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and
serves as the standard against which we weigh our actions and decisions.

 To refresh the world...


 To inspire moments of optimism and happiness...
 To create value and make a difference.

Our Vision

Our vision serves as the framework for our Roadmap and guides every aspect of our business by
describing what we need to accomplish in order to continue achieving sustainable, quality growth.

 People: Be a great place to work where people are inspired to be the best they can be.
 Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and
satisfy people's desires and needs.
 Partners: Nurture a winning network of customers and suppliers, together we create
mutual, enduring value.
 Planet: Be a responsible citizen that makes a difference by helping build and support
sustainable communities.
 Profit: Maximize long-term return to shareowners while being mindful of our overall
responsibilities.
 Productivity: Be a highly effective, lean and fast-moving organization.

Our Winning Culture

Our Winning Culture defines the attitudes and behaviors that will be required of us to make our
2020 Vision a reality.
Live Our Values

Our values serve as a compass for our actions and describe how we behave in the world.

 Leadership: The courage to shape a better future


 Collaboration: Leverage collective genius
 Integrity: Be real
 Accountability: If it is to be, it's up to me
 Passion: Committed in heart and mind
 Diversity: As inclusive as our brands
 Quality: What we do, we do well

Focus on the Market

 Focus on needs of our consumers, customers and franchise partners


 Get out into the market and listen, observe and learn
 Possess a world view
 Focus on execution in the marketplace every day
 Be insatiably curious

Work Smart

 Act with urgency


 Remain responsive to change
 Have the courage to change course when needed
 Remain constructively discontent
 Work efficiently

Act Like Owners

 Be accountable for our actions and inactions


 Steward system assets and focus on building value
 Reward our people for taking risks and finding better ways to solve problems
 Learn from our outcomes -- what worked and what didn’t

Be the Brand

Inspire creativity, passion, optimism and fun


Contact

 Call Us
1-800-557-4616*
* Lines are open 9am-7pm ET Mon-Fri
 Write To Us
The Coca-Cola Company
P.O. Box 1734
Atlanta, GA 30301

Brands

You might also like