Bounty Profile

Since winning the award for best livestock producer in Asia during the Asian Livestock Industry Awards
in Kuala
Lumpur, Malaysia, local company Bounty Fresh remains committed to be not only the best in Asia but perhaps the
whole world, and is taking it one step at a time.
During the awards held October of last year which gathered the best and the biggest livestock, egg, meat and feed
producers in Asia, Bounty Fresh brought honor to the country by becoming the first Philippine livestock producer ever
to win the prestigious award. In the process, the Philippines bested other countries like India, Indonesia, Thailand and
Malaysia who also vied for the award and who have made a name as among the best poultry and livestock producers
in the region.
The Asian Livestock Industry Award was established to propagate the advancement of programs and technologies
that aim to improve and enhance the industry of livestock production in the Asian region. Attracting various
companies, it has become the most prestigious awards-giving body in Asia where it judged nominees based on four
categories such as Industry Leadership, Use of Technology in Operation, Health and Safety, and Marketing and
Promotions.
Bounty Fresh was put up 17 years ago and established a name for itself as one of the leading broiler integrators in
the country, evolving into one of the biggest and most reliable supplier of value-added chicken products, fresh-chilled
chicken and table egg products to various establishments in the country.
Bounty Fresh is the only fully-integrated poultry company in the country today, with continuous investments in
company-owned facilities like Grand Parent farm, Parent Stock farm, Hatcheries, Dressing Plants, Feed Mills, and
Cool-cell Broiler complexes. It operates more than a dozen hatcheries nationwide, with four broiler complexes and 10
feed mills that serve the huge demand for its broilers, layers and pigs.
The company also entered into strategic partnerships with more than 800 business partners around the country for
purposes of contract growing, contract breeding, toll hatching, toll feed milling and toll dressing. At the same time, the
company provides technical assistance and supervision, training, and transfer of world-class technology to these
business partners to ensure that product quality and consistency is maintained at all times.
Bounty Fresh also invested on state-of-the-art facilities that meet international standards on quality, food safety and
efficiency. It is the first company in the country that invested on its own broiler farms at a larger scale - 2.5 million
birds per batch; the first in South East Asia to put up solid wall, mini-vent ventilation system in cool cell houses; and
the first in the Philippines to use air-handling units or AHUs instead of evaporative coolers to maintain and control
temperature inside a commercial broiler hatchery.
It is also the first company in the country to put up a single-stage commercial broiler hatchery with world-class
technology that ensures better hatchery sanitation with controlled ventilation that will in turn produce better chick
quality, lower FCR or Feed Conversion Ratio for more efficient use of feed and better broiler performance. A second
single-stage hatchery is seen to expand the company’s capacity by an extra 42 million hatching eggs per year with a
third single-stage hatchery being planned for next year.
Its main processing plant, on the other hand, has a capacity of 6,000 birds per hour using the latest technology which
allows the company to supply its customers with safe and quality products, with added flexibility to offer value-added
and specialty products to meet customer requirements. In terms of packaging, Bounty Fresh is the only chicken
producer that invested in the latest tamper-evident packaging materials for packing whole chicken products as well as
cut ups and marinated products.
The health and safety of its products is also ensured as Bounty Fresh operates plants that are HACCP or Hazard
Analysis Critical Control Point-approved, plus “AAA” grade poultry dressing and meat processing plants in order to
meet the strictest inspection standards set by the National Meat Inspection Services. Plus, the company’s equipment,
good manufacturing practices, good housekeeping and product quality are consistently and continuously monitored in
order to provide customers with products that are of high quality and are totally safe for human consumption.
Bounty Fresh Food Inc. adheres to the policy of "full customer satisfaction" and its stated mission is to
provide its customers with high quality and safe poultry products, produced through sound poultry
management practices. It is manufactured using the best materials and ingredients. It employs the best
processes within a safe and controlled environment, held and stored at the best-suited facilities and
delivered on the right conditions at the right time.
The National Meat Inspection Commission rates its dressing plant as "AAA" for three consecutive years
(Grand Slam). Major plant operations consist of dressing whole chickens for sale, as fresh or frozen, cut-ups,
marinated and further processing of chickens as per requirement and specification of customers.
Products:
Bounty Fresh Premium Chicken (Fresh Chicken)
Bounty Fresh Young and Tender (Fresh Chicken)
Bounty Fresh Cuisine Chicken (Tandoori, Honey Garlic, Honey Butter and Sweet And Spicy)
Bounty Fresh Meals in Minutes
Bounty Fresh Sisig
Bounty Fresh Pandan
Bounty Fresh Buffalo Wings
Bounty Fresh Chicken Strips
Bounty Fresh Katsudon
Bounty Fresh Yakitori
Bounty Fresh Tocino
Bounty Fresh Chicken Nuggets
Bounty Fresh Chicken Hotdog

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Since winning the award for best livestock producer in Asia during the Asian Livestock Industry Awards

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