COMPANY PROFILE

AMMAN STEEL CROPROATION

Shri amman steel and alied industries (sasai) was established as a partnership firm in 1998 by the
family members of mr. Sp.Muthuramalingam, the doyen of the steel industry of south india and
having its registered office at silampudayan patti road, nagamangalam, trichy-12.
Sasai is an iso 9001:2000 certified company and very recently the status of the firm has been
converted into private limited company under part ix of the companies act, 1956.
Mr.M.Somasundarm, managing director is managing the whole affairs of the company.
The company is engaged in the business of manufacturing of bars and rods of various sizes and
specifications according to the needs of the customers up to a capacity of 3000 tonnes per month
on double shift basis. The rolled products are steel rods (ctd / tmt/ crs) from 6mm to 25mm.
These rolled products, namely 6, 8, 10, 12, 16, 20 and 25mm rods are extensively used in
building and other civil construction works.

The rolling mill unit is spread over 6 acres of free hold land with first class construction of about
40,000 sq ft of factory building with adequate infrastructure facilities like power, transport and
communication facilities. Trichy also has an international airport and has good connectivity with
all other parts of the state.

Sasai steadily grows on its core ideals of quality management, constant innovation and
understanding customers’ needs. Through continuous quality improvements in steel products
sasai were able to strengthen its position as a market leader. The company’s products command a
10% premium over the market prices. Now sasai emerging as top one among the reputed rolling
mills in tamilnadu. If all the efforts of managing director and the dealers succeed the amman-try
steel would continue to remain on the top berth in the steel market in the future years also.

FACTSHEET

Basic Information
 Nature of Business Exporter
Additional Business Manufacturer

OUR MANAGEMENT

The company is managed by the board of directors and the board of sasai is headed by
sp.Muthuramalingam who is in the field of steel for 4 decades. Mr.M.Somasundarm, managing
director is managing the whole affairs of the company.

About
Mr.M.Somasundarm, managing director born in 1975, he is mba. He is managing the whole
affairs of the company. In his 1st decade at amman group mr.M.Somasundaram has seen it all
and he went on to implement big plans including two dramatic attempts, first by putting a steel
melting unit at karaikal in 2002 to serve as an ancillary unit to sasai, supplying quality ingots to
sasai and then by starting another rolling mill at trichy in 2006. The plant ranks among the
india’s top 25 heavy and advance rolling facilities. The new rolling mill unit is spread over 10
acres of free hold land with first class construction of about 50,000 sq ft of factory building with
adequate infrastructure facilities like power, transport and communication facilities.

SUCCESS OF AN EXTRAORDINARY VISION:

His vision and single mindedness can be gauged by the fact the when he was appointed as a md
in 1999, sasai was a fledging ssi unit with the nominal production facilities and sasai profit was
rs.6.72 lakhs on a revenue of rs.7.37crores. Last year 2007-08, sasai posted a profit of rs. 182.93
lakhs on sales of over 125 crores. This would not have happened had mr. M.Somasundaram sat
back satisfied at rs. 6.72 lakh, which many thought was pretty good for an ssi unit. Not mr.
M.Somasundaram. Within very short period of operations of the rolling mill, sasai’ s products –
reinforcement of bars used in the construction industry have established a name in the market
and are able to command a premium in the price over that of other top re-rollers.

There is a trend towards backward integration into steel making by re-rollers. Mr.
M.Somasundaram proposes to encash his immense goodwill, standing reputation and extension
network of contacts commanded by amman group. Accordingly he plans to invest 60 crores in
two phases to set up a new sponge iron and power plant nearer to iron ore mines at nayudupeta,
nellore dt. Andhra pradesh. The new company will start under the name of amman-try sponge
and power (p) ltd. The proposed sponge iron unit is spread over 100 acres of land with first class
construction of factory building with adequate infrastructure facilities like power, transport and
communication facilities. Sasai’s growth is being supported by a robust increase of dealers
support in the steel market. Last year, the company achieved sales of 36000 mt of bars and rods,
this includes 2nd mill production of bars and this year it is expected to meet or even surpass this
figure,

He expects sasai to be among the top 10 companies of south india in 5 years. Having achieved
his all big plans and premium on sasai products in the tough and competitive market, this is
certainly not a distant dream for him.
The government of tamilnadu department of industries and commerce ( trichy) has awarded
mr.M.Somasundarm as winner of entrepreneur for the year 2006-07 and we look forward to him
sealing greater heights.

SUPPORT:

Mr.Tamilarasu , technical director had joined in 1999 and he is in the rolling mill field for more
than two decades and he has executed several rolling mill projects in tamilnadu. He had
successfully introduced amman-try crs bars in 2008 which is being well received in public and
construction field. He is behind the scene that plays a vital role by providing technical support
the company. The plant and machinery have been regularly upgraded and maintained by him to
ensure production on efficient lines.

OUR MILESTONES

1998

Amman steel alied industries (sasai) established

1999

Amman-try steel production commenced

2000

Amman-try steel was well received by the public and construction field

2001

Improvement of amman try steel’s market share in more remunerative sub segments of the steel
market

2002

Establishment of steel melting unit to serve as an ancillary unit to sasai, supplying quality ingots
to sasai

2003

Rolling mill products were certified by iso 9001:2000 by the bvqi, london

Sasai carried out an expansion programme and the capacity was enhanced to 3000 mts on double
shift basis

2004

With the approval of isi & iso’s recognition the sasai is in a position to claim premium on its
products.

2005

Wind mill power generation started

T.M.T bars introdcued

Expansion of rolling capacity

2006
Started ii-nd rolling mill unit in the name of amman –try steels private ltd.

The total capacity of two rolling mills is 8000 mt (on double shift basis) as compared to 3000
tonnes in 2005 recording a growth of over 100%

2007

CRS bars introduced

Dealership net work comprising of 150 dealers established

2008

2nd wind mill generation project implemented

2009

AMMAN- TRY ENTERS THE SPONGE WORLD:

Towards backward integration- proposal to invest 60 crores in two phases to set up a new sponge
iron and power plant nearer to iron ore mines at nayudupeta, nellore dt. Andhra pradesh
...Read More

OUR GROUP OF COMPANIES

AMMAN STEEL CORPORATION (ASC).

 Amman steel corporation is promoted by mr.Sp. Muthuramalingam, in existence since

1978. Asc is the step stone and back bone of amman group.
 The activity of the asc is to supply various kinds of steel scrap to steel making units and
foundries.
 Asc has been importing steel scrap from various countries and procuring local scrap
which is internally generated by steel companies, engineering industries and public sector
units like railwawys, bhel, neyveli lignite corporation.

SHRI AMMAN STEEL AND ALIED INDUSTRIES (P) LTD., (SASAI)

  The group's first manufacturing facilities were setup in 1998 for prepare of m.S. Bars &
rods out of m.S. Ingots / m.S. Billets.
 The company is engaged in the business of manufacturing of bars and rods of various
sizes and specifications according to the needs of the customers.
 The company currently has rolling capacity of 36000 ton/year (on double shift basis).
Over the years, mr. M.Somasundaram., managing director build it up into a premier
rolling mill unit and were certified by iso 9001 : 2000 by bvqi, London
 Sasai involved in the production of reinforcement of ctd/thermo mechanically treated /
crsbars of sizes 8 mm, 10mm, 12mm, 16mm, 20mm, 25 mm.

SHRI ULAGANAYAGI AMMAN STEELS (SUAS)

 In 2002, amman group acquired a furnance unit for prepare of the steel ingot out of
m.S.Scrap. Shri ulaganayagi amman steels functioned as a feeder unit to shri amman steel
and alied industries., and supplying quality ingots to them. I
 n 2007, the existing 3mt furnace was replaced by 6 ton induction furnace for aiming
stabilizing production and the modern techniques applied in the new furnace will result in
increased production.

AMMAN-TRY STEELS (P) LTD.,

 Amman-try brand has been recognized for the best quality and its product commanded a
sizable premium on the market. As the company (sasai) was not able to meet the full
demand, mr.M.Somasundaram had decided to double the existing supply and increase the
amman try share in the market by starting another rolling mill at trichy in 2006.
 The plant ranks among the india’s top 25 heavy and advance rolling facilities. The new
rolling mill unit is spread over 10 acres of free hold land with first class construction of
about 50,000 sq ft of factory building with adequate infrastructure facilities.
 Amman-try steel privated ltd also involved in the production of reinforcement of
ctd/thermo mechanically treated / crs bars of sizes 6mm, 8 mm, 10mm, 12mm, 16mm,
20mm, 25 mm and similarly new rolling mill products are covered by bis - fe 415 and
 500 grade.

AMMAN-TRY SPONG POWER PRIVATE LTD.

The increasing trend in the prices of steel scrap and its short supply lead the steel technologists to
find a suitable charge mix in the form of sponge iron. Sponge iron is the better substitute for
scrap for steelmaking through induction furnaces due to homogenous nature and improved
productivity.

RADHA TEXTILES (P) LTD (RTL)

 In 1997, mr.Sp. Muthuramalingam acquired a textile unit at manaparai, trichy dt.

Mr.M.Subbaiya, managing director the first son of mr.Sp. Muthuramalingam managing
the affairs of the company.
 The managing director is being assisted by well trained personnel and professionals at all
levels.
 Rtl started with an initial spindle capacity of 6032 spindles and were used polyester staple
fiber as raw material and spin the yarn according to the market requirements in due
course, rtl switched over to preparer of cotton yarn and in a short period, company earned
a good name in the yarn market.

MAJOR MARKET

 Shri amman steel and alied industries (p) ltd., is a company that is forever challenging
itself to innovate and beat its own high standard as a market leader in isi bars segment.
 The company’s products command a 10% premium over the market prices. Now sasai
emerging as top one among the reputed rolling mills in tamilnadu. If all the efforts of the
 dealers succeed the amman-try steel would continue to remain on the top berth in the
steel market in the future years also.
 We expect sasai to be among the top 10 companies of south India in 5 years. Having
achieved premium on sasai products in the tough and competitive market, this is certainly
not a distant dream.
 Improvement of amman try steel’s market share in more remunerative sub segments of
the steel market
 Dealership net work comprising of 150 dealers established