Hotel and Restaurant at Blue Nile Falls PDF
Hotel and Restaurant at Blue Nile Falls PDF
Hotel and Restaurant at Blue Nile Falls PDF
October 2008
Addis Ababa
Table of Contents
1. Executive Summary...........................................................................................1
2. Product Description and Application ..............................................................1
3. Market Study, Plant Capacity and Production Program..............................1
3.1 Market Study................................................................................................................... 1
3.1.1 Present Demand and Supply ................................................................................... 1
3.1.2 Projected Demand ................................................................................................... 2
3.1.3 Pricing and Distribution.......................................................................................... 4
3.2 Plant Capacity ................................................................................................................. 4
3.3 Production Program ........................................................................................................ 5
4. Raw Materials and Utilities ..............................................................................5
4.1 Availability and Source of Raw materials ...................................................................... 5
4.2 Annual Requirement and Cost of Raw Materials and Utilities....................................... 5
5. Location and Site ...............................................................................................6
6. Technology and Engineering ............................................................................6
6.1 Production Process.......................................................................................................... 6
6.2 Machinery and Equipment.............................................................................................. 6
6.3 Civil Engineering Cost.................................................................................................... 7
7. Human Resource and Training Requirement ................................................7
7.1 Human Resource............................................................................................................. 7
7.2 Training Requirement ..................................................................................................... 8
8. Financial Analysis..............................................................................................8
8.1 Underlying Assumption .................................................................................................. 8
8.2 Investment..................................................................................................................... 10
8.3 Production Costs ........................................................................................................... 10
8.4 Financial Evaluation ..................................................................................................... 11
9. Economic and Social Benefit and Justification.............................................12
ANNEXES...............................................................................................................13
1. Executive Summary
The project envisages the establishment of modern hotel and restaurant plant with 10 self
contend bed rooms at Blue Nile Falls in Amhara Region.
Since there is no modern hotels and restaurant at Blue Nile Falls that accommodate the required
services of foreign and local tourists, the demand for the service is very attractive.
The total initial investment requirement is estimated at birr 1.1 million, of which 77% is for
building construction.
The project is financially viable with an internal rate of return (IRR) of 25.6% and a net present
value ( NPV) is Birr 304 thousands discounted at 18% .
1
Blue Nile Falls is one of the most centers of attraction for both domestic and local tourists which
is visited almost every day throughout the year. Of course, there are more tourists during the
rainy season when the volume of water at the fall reaches its highest point. At any rate,
thousands of tourists visit the fall every year. But there are no facilities at the site where tourists
gather to watch/see the fall.
Usually most tourists arrive at the water fall around 10-12 am in the morning when it is hot at the
site. While watching the cascading of the water in the fall, they need drinks, shelter from the hot
sun and sometime snack. But unfortunately there are no facilities to provide these services. If
there were hotels and restaurants, many tourists could have made overnight stay near the fall.
They would have preferred to watch the fall at sunset or sunrise. They could have wanted to hear
the sound of the fall during the night. They could have experienced what it feels during the night
in rural Ethiopia where there are no noises of urban life. In short, they could have preferred to
stay near the fall watching its huge water flow for sometime say a night, a day or more. But there
is nothing there to make them stay. No hotel, no restaurant, not even a shade, not even a food-
stand. Not even an umbrella in other places, in other countries, all sorts of tricks are made to
make tourists stay longer and spend more. But not in Amhara land at the Blue Nile Fall one of
the most spectacular sceneries in the world. At the fall, tourists stay only for about 15-30 minutes
and then they leave. They leave soon because there is nothing to make them stay longer even
though they are attracted by the natural beauty of the fall. The sooner they leave the less they
spend.
contributed 19% and 1.2% to the country's export and GDP growth, respectively.
∗
years in this document are in Ethiopian caledar.
2
As indicated in table 1 bellow, the number of tourists arriving in Ethiopia and receipts from
international inbound tourism is increasing from year to year.
Table 1
Tourists arrived in Ethiopia and corresponding Receipts
(1991-1997)
Year Arrivals Receipts (in "000" Birr)
1991 114,000 252,000
1992 135,954 577,800
1993 148,438 542,000
1994 156,327 676,000
1995 179,910 778,000
1996 184,878 991,200
1997 227,298 1,177,816
Source: Ministry of Culture and Tourism, tourism Statistics, 1995-1997, No 8
The numbers of domestic and foreign tourists who visit the Blue Nile Falls vary depending on
the season of the year. During the rainy season, when the volume of water flow at the fall is at its
peak, there are more tourists visiting the falls. In the dry season the water volume declines and so
does the number of tourists. But the number of tourists who had visited the fall during the last
three to four years indicates that there is sufficient demand for the services of a small hotel and
restaurant. Like many other tourist sites, the market for this hotel and restaurant could be
seasonal, but it can be profitable by working during the “tourist season”. The hotel and the
restaurant do not have to be very sophisticated and expensively built. All they need is to be
extremely clean and comfortable with reasonable prices and efficient services. The food must be
simple but carefully and cleanly prepared and cooked. These are what “ferenjis” want in 3rd
world countries.
Besides serving tourists, the hotel and restaurant at Blue Nile Falls could be a good recreational
center for wedding and also for occasional ceremonies like labor day, graduation day, short
conferences and trainings of Bahir Dar and its surrounding tons like Gondar, Debere-Tabor etc
On the other hand, as GDP and per capita income of the population increase local people will try
to spend their leisure time with their families in such a resort, just like "ferenjis” do.
3
In this respect it is of paramount importance to establish neat, clean and medium modern and
traditional hotel and restaurant at the Blue Nile Falls that could accommodate foreign and local
tourists so as to enjoy the beauty of the river falls during the night.
Pricing of a hotel and restaurant services could be classified into three main categories i.e.
food, beverage and bed rent. In this regard the daily average price by category of service is
given in table 2 bellow. Type of food to be prepared at this site is more of "ferenji" culture.
Table 2
Average price of service by category
Working days are assumed to be 365/year for food and beverage and 300/ year. The
attainable capacity and revenue of the proposed hotel and restaurant for each category of
service is estimated as follows.
4
Table 3
Capacity and Revenue of the Hotel and Restaurant by category
Of Service in 365 Days
Annual
Type of Service Quantity/day Capacity Revenue In Birr
Food 30 persons 10,950 328,500
Beverage 80 bottles 29,200 292,000
Bed night 10 beds 3,000 450,000
Total - - 1,070,500
The service program of the proposed hotel and restaurant is assumed to start at 80% in the
first year and increases by 10% until 100% is reached in the second year.
Required raw materials for hotel and restaurant service include food items, beverages (hot
and cold), room clothing, detergents and the likes. All raw materials are available in the
domestic market.
The cost of annual requirement of raw materials of the project is estimated as percentage of
the respective service revenue as indicated in table 4 bellow.
5
Table 4
Cost of raw materials as percentage of Revenue
Utility cost of the project is estimated to be about Birr 30,000 per annum and cost of office
furniture is Birr 5,000.
The main processes of establishing modern hotels and restaurants at Blue Nile Falls include
studying the market, securing land, constructing buildings, equipping and furnishing the
buildings and starting the operations of the businesses.
Machinery and equipment required for a modern hotel and restaurant could broadly be classified
into four categories. These are;
• Bed room furniture,(includes beds, mattress, blankets, bed sheets, tables, chairs, cap
boards, etc)
• Hotel furniture and equipments (tables ,chairs, glasses etc)
• Restaurant furniture and equipments ( tables, chairs, refrigerator, glasses, etc)
• Kitchen utensils ( forks, spoons, trays, dish, deep freezer, etc)
6
Estimated cost of such furniture and fixture for a traditional hotel and restaurant is estimated in
table 5 bellow.
Table 5
Estimated cost of furniture and fixture of the project
A Hotel and Restaurant at Blue Nile Falls will require about 2000m2 of land, of which 200m2 is
for the construction of 10 self contend bed rooms and 200 m2 for hotel and restaurant. Assuming
that the hotel and restaurant will be made from traditional materials, the investment cost for 10
bed rooms is about Birr 400,000 (Birr 2,000/m2) and for hotel and restaurant is Birr 400,000,
(Birr 2,000/m2), Land lease will be Birr 25 /m sq. The plant will require additional Birr
50,000.00 for land preparation and park decoration, which totals to about Birr 850, 000.00
7
Table 6
Human Resources Requirement
No of Monthly Salary / Annual Salary
Position employees person
Manager 1 3,000 36,000
Book Keeper 1 1,500 18,000
Cashier 1 800 9,600
Receptionist 1 700 8,400
Waiter 4 600 28,800
Kook 1 1,500 18,000
Assistant cook 2 800 19,200
Cleaner 1 400 4,800
Guard 2 400 9,600
Total 14 - 152,400
Benefits (20%) - - 30,480
Total - - 182,880
For Hotel and Restaurant services trained manpower is available in the market
8. Financial Analysis
8.1 Underlying Assumption
The financial analysis of milk powder producing plant is based on the data provided in the
preceding chapters and the following assumptions.
8
A. Construction and Finance
B. Depreciation
Building 5%
Machinery and equipment 10%
Office furniture 10%
Vehicles 20%
Pre-production (amortization) 20%
9
8.2 Investment
The total investment cost of the project including working capital is estimated at Birr 1.1 million
as shown in table 7 below. The Owner shall contribute 40% of the finance in the form of equity
while the remaining 60% is to be financed by bank loan.
LC FC Total
Land
2,500 2,500
Building
850,000 850,000
Office equipment
5,000 5,000
Vehicles
0 0
machinery & equipment
106,000 106,000
Total Fixed Investment
963,500 0 963,500
Pre production
48,175 48,175
Total Initial Investment
1,011,675 0 1,011,675
Working capital
89,796 0 89,796
Total
1,101,471 0 1,101,471
The summary of the production costs at full capacity is show in Table 8. The total production
cost including depreciation will amount to about Birr 773 thousands. Of the total production cost,
raw materials will account for 48.7%.
10
Table 8
I. Profitability
The financial projections made reveal that the project is economically viable and social desirable.
According to the income statement of the plant the project will generate profit beginning from
first year operation. Important ratios such as the percentage of net profit to equity (return on
equity) and net profit and interest on total investment (return on total investment) are 347% and
30% in the first year and are gradually increasing.
11
V. Internal Rate of Return and Net Present Value
Base on the cash fallow statement, the project is anticipated to have a net present value of Birr
907 thousands when discounted at 18% discounting factor where as its IRR is 25.6%.
A. Profit Generation
The project is found to be financially viable and earns on average a profit of birr 0.23 million per
year and birr 2.3 million within the project life. Such result induces the project promoters to
reinvest the profit which, therefore, increases the investment magnitude in the region.
B. Tax Revenue
In the project life under consideration, the region will collect about birr 864 thousands from
corporate tax payment alone (i.e. excluding income tax, sales tax and VAT). Such result create
additional fund for the regional government that will be used in expanding social and other basic
services in the region
The proposed project is expected to create employment opportunity to 14 citizens of the country.
This would be one of the commendable accomplishments of the project.
12
ANNEXES
13
Annex 1: Total Net Working Capital Requirements (in Birr)
CONSTRUCTION PRODUCTION
Year 1 Year 2 1 2 3 4
Raw Materials in Stock- Total 0.00 0.00 23122.85 26013.21 28903.56 0.00
Spare Parts in Stock and Maintenance 0.00 0.00 1900.60 2138.18 2375.75 0.00
TOTAL NET WORKING CAPITAL REQUIRMENTS 0.00 0.00 71837.05 80816.68 89796.31 0.00
INCREASE IN NET WORKING CAPITAL 0.00 0.00 71837.05 8979.63 8979.63 -89796.31
1
Annex 1: Total Net Working Capital Requirements (in Birr) (continued)
PRODUCTION
5 6 7 8 9 10
Spare Parts in Stock and Maintenance 2375.75 2375.75 2375.75 2375.75 2375.75 2375.75
TOTAL NET WORKING CAPITAL REQUIRMENTS 89796.31 89796.31 89796.31 89796.31 89796.31 89796.31
INCREASE IN NET WORKING CAPITAL 89796.31 0.00 0.00 0.00 0.00 0.00
2
Annex 2: Cash Flow Statement (in Birr)
CONSTRUCTION PRODUCTION
Year 1 Year 2 1 2 3 4
TOTAL CASH INFLOW 505837.50 595633.81 926789.04 972248.63 1079298.63 -87986.30
1. Inflow Funds 505837.50 595633.81 70389.04 8798.63 8798.63 -87986.30
Total Equity 202335.00 238253.52 0.00 0.00 0.00 0.00
Total Long Term Loan 303502.50 357380.29 0.00 0.00 0.00 0.00
Total Short Term Finances 0.00 0.00 70389.04 8798.63 8798.63 -87986.30
2. Inflow Operation 0.00 0.00 856400.00 963450.00 1070500.00 0.00
Sales Revenue 0.00 0.00 856400.00 963450.00 1070500.00 0.00
Interest on Securities 0.00 0.00 0.00 0.00 0.00 0.00
3. Other Income 0.00 0.00 0.00 0.00 0.00 0.00
TOTAL CASH OUTFLOW 505837.50 505837.50 787233.07 732049.95 883717.20 -3942.36
4. Increase In Fixed Assets 505837.50 505837.50 0.00 0.00 0.00 0.00
Fixed Investments 481750.00 481750.00 0.00 0.00 0.00 0.00
Pre-production Expenditures 24087.50 24087.50 0.00 0.00 0.00 0.00
5. Increase in Current Assets 0.00 0.00 142226.09 17778.26 17778.26 -177782.61
6. Operating Costs 0.00 0.00 467707.94 524818.62 581929.30 10822.50
7. Corporate Tax Paid 0.00 0.00 0.00 0.00 107774.23 0.00
8. Interest Paid 0.00 0.00 177299.04 79305.93 66088.28 52870.62
9. Loan Repayments 0.00 0.00 0.00 110147.13 110147.13 110147.13
10. Dividends Paid 0.00 0.00 0.00 0.00 0.00 0.00
Surplus(Deficit) 0.00 89796.31 139555.97 240198.68 195581.43 -84043.94
Cumulative Cash Balance 0.00 89796.31 229352.29 469550.97 665132.40 581088.46
3
Annex 2: Cash Flow Statement (in Birr): Continued
PRODUCTION
5 6 7 8 9 10
TOTAL CASH INFLOW 1158486.30 1070500.00 1070500.00 1070500.00 1070500.00 1070500.00
1. Inflow Funds 87986.30 0.00 0.00 0.00 0.00 0.00
Total Equity 0.00 0.00 0.00 0.00 0.00 0.00
Total Long Term Loan 0.00 0.00 0.00 0.00 0.00 0.00
Total Short Term Finances 87986.30 0.00 0.00 0.00 0.00 0.00
2. Inflow Operation 1070500.00 1070500.00 1070500.00 1070500.00 1070500.00 1070500.00
Sales Revenue 1070500.00 1070500.00 1070500.00 1070500.00 1070500.00 1070500.00
Interest on Securities 0.00 0.00 0.00 0.00 0.00 0.00
3. Other Income 0.00 0.00 0.00 0.00 0.00 0.00
TOTAL CASH OUTFLOW 1025216.83 841072.36 831820.00 712420.51 712420.51 712420.51
4. Increase In Fixed Assets 0.00 0.00 0.00 0.00 0.00 0.00
Fixed Investments 0.00 0.00 0.00 0.00 0.00 0.00
Pre-production Expenditures 0.00 0.00 0.00 0.00 0.00 0.00
5. Increase in Current Assets 177782.61 0.00 0.00 0.00 0.00 0.00
6. Operating Costs 581929.30 581929.30 581929.30 581929.30 581929.30 581929.30
7. Corporate Tax Paid 115704.82 122560.62 126525.91 130491.21 130491.21 130491.21
8. Interest Paid 39652.97 26435.31 13217.66 0.00 0.00 0.00
9. Loan Repayments 110147.13 110147.13 110147.13 0.00 0.00 0.00
10. Dividends Paid 0.00 0.00 0.00 0.00 0.00 0.00
Surplus(Deficit) 133269.47 229427.64 238680.00 358079.49 358079.49 358079.49
Cumulative Cash Balance 714357.93 943785.57 1182465.57 1540545.06 1898624.55 2256704.04
4
Annex 3: DISCOUNTED CASH FLOW-TOTAL CAPITAL INVESTED
CONSTRUCTION PRODUCTION
Year 1 Year 2 1 2 3 4
TOTAL CASH INFLOW 0.00 0.00 856400.00 963450.00 1070500.00 0.00
4. Increase in Net Working Capital 0.00 0.00 71837.05 8979.63 8979.63 -89796.31
CUMMULATIVE NET CASH FLOW -505837.50 -1011675.00 -694819.99 -265168.24 106648.60 185622.41
Net Present Value (at 18%) -505837.50 -428675.85 227560.33 261499.32 191778.99 34520.18
Cumulative Net present Value -505837.50 -934513.35 -706953.01 -445453.69 -253674.70 -219154.52
5
Annex 3: DISCOUNTED CASH FLOW-TOTAL CAPITAL INVESTED (Continued)
PRODUCTION
5 6 7 8 9 10
TOTAL CASH INFLOW 1070500.00 1070500.00 1070500.00 1070500.00 1070500.00 1070500.00
4. Increase in Net Working Capital 89796.31 0.00 0.00 0.00 0.00 0.00
CUMMULATIVE NET CASH FLOW 468691.98 834702.06 1196746.85 1554826.34 1912905.83 2270985.32
Net Present Value (at 18%) 104857.90 114899.73 96317.73 80731.19 68416.27 57979.89
Cumulative Net present Value -114296.63 603.10 96920.83 177652.03 246068.29 304048.18
6
Annex 4: NET INCOME STATEMENT ( in Birr)
PRODUCTION
1 2 3 4 5
Capacity Utilization (%) 80% 90% 100% 0% 100%
RATIOS (%)
Gross Profit/Sales 17% 31% 34% #DIV/0! 36%
Net Profit After Tax/Sales 17% 31% 23% #DIV/0! 25%
7
Annex 4: NET INCOME STATEMENT (in Birr):Continued
PRODUCTION
6 7 8 9 10
Capacity Utilization (%) 100% 100% 100% 100% 100%
RATIOS (%)
Gross Profit/Sales 38% 39% 41% 41% 41%
Net Profit After Tax/Sales 27% 28% 28% 28% 28%
8
Annex 5: Projected Balance Sheet (in Birr)
CONSTRUCTION PRODUCTION
Year 1 Year 2 1 2 3 4
TOTAL ASSETS 505837.50 1101471.31 1320018.38 1514760.32 1664885.01 1466751.58
1. Total Current Assets 0.00 89796.31 371578.38 629555.32 842915.01 581088.46
Inventory on Materials and Supplies 0.00 0.00 25455.24 28637.15 31819.05 0.00
Work in Progress 0.00 0.00 10794.74 12144.08 13493.42 0.00
Finished Products in Stock 0.00 0.00 21589.48 24288.16 26986.85 0.00
Accounts Receivable 0.00 0.00 70389.04 79187.67 87986.30 0.00
Cash in Hand 0.00 0.00 13997.59 15747.29 17496.99 0.00
Cash Surplus, Finance Available 0.00 89796.31 229352.29 469550.97 665132.40 581088.46
Securities 0.00 0.00 0.00 0.00 0.00 0.00
2. Total Fixed Assets, Net of Depreciation 505837.50 1011675.00 948440.00 885205.00 821970.00 758735.00
Fixed Investment 0.00 481750.00 963500.00 963500.00 963500.00 963500.00
Construction in Progress 481750.00 481750.00 0.00 0.00 0.00 0.00
Pre-Production Expenditure 24087.50 48175.00 48175.00 48175.00 48175.00 48175.00
Less Accumulated Depreciation 0.00 0.00 63235.00 126470.00 189705.00 252940.00
3. Accumulated Losses Brought Forward 0.00 0.00 0.00 0.00 0.00 0.00
4. Loss in Current Year 0.00 0.00 0.00 0.00 0.00 126928.12
TOTAL LIABILITIES 505837.50 1101471.31 1320018.38 1514760.32 1664885.01 1466751.58
5. Total Current Liabilities 0.00 0.00 70389.04 79187.67 87986.30 0.00
Accounts Payable 0.00 0.00 70389.04 79187.67 87986.30 0.00
Bank Overdraft 0.00 0.00 0.00 0.00 0.00 0.00
6. Total Long-term Debt 303502.50 660882.79 660882.79 550735.66 440588.52 330441.39
Loan A 303502.50 660882.79 660882.79 550735.66 440588.52 330441.39
Loan B 0.00 0.00 0.00 0.00 0.00 0.00
7. Total Equity Capital 202335.00 440588.52 440588.52 440588.52 440588.52 440588.52
Ordinary Capital 202335.00 440588.52 440588.52 440588.52 440588.52 440588.52
Preference Capital 0.00 0.00 0.00 0.00 0.00 0.00
Subsidies 0.00 0.00 0.00 0.00 0.00 0.00
8. Reserves, Retained Profits Brought Forward 0.00 0.00 0.00 148158.02 444248.47 695721.66
9. Net Profit After Tax 0.00 0.00 148158.02 296090.45 251473.19 0.00
Dividends Payable 0.00 0.00 0.00 0.00 0.00 0.00
Retained Profits 0.00 0.00 148158.02 296090.45 251473.19 0.00
9
Annex 5: Projected Balance Sheet (in Birr): Continued
PRODUCTION
5 6 7 8 9 10
TOTAL ASSETS 1587640.54 1763468.18 1948548.18 2253027.67 2557507.16 2861986.65
1. Total Current Assets 892140.54 1121568.18 1360248.18 1718327.67 2076407.16 2434486.65
Inventory on Materials and Supplies 31819.05 31819.05 31819.05 31819.05 31819.05 31819.05
Work in Progress 13493.42 13493.42 13493.42 13493.42 13493.42 13493.42
Finished Products in Stock 26986.85 26986.85 26986.85 26986.85 26986.85 26986.85
Accounts Receivable 87986.30 87986.30 87986.30 87986.30 87986.30 87986.30
Cash in Hand 17496.99 17496.99 17496.99 17496.99 17496.99 17496.99
Cash Surplus, Finance Available 714357.93 943785.57 1182465.57 1540545.06 1898624.55 2256704.04
Securities 0.00 0.00 0.00 0.00 0.00 0.00
2. Total Fixed Assets, Net of Depreciation 695500.00 641900.00 588300.00 534700.00 481100.00 427500.00
Fixed Investment 963500.00 963500.00 963500.00 963500.00 963500.00 963500.00
Construction in Progress 0.00 0.00 0.00 0.00 0.00 0.00
Pre-Production Expenditure 48175.00 48175.00 48175.00 48175.00 48175.00 48175.00
Less Accumulated Depreciation 316175.00 369775.00 423375.00 476975.00 530575.00 584175.00
3. Accumulated Losses Brought Forward 0.00 0.00 0.00 0.00 0.00 0.00
4. Loss in Current Year 0.00 0.00 0.00 0.00 0.00 0.00
TOTAL LIABILITIES 1587640.54 1763468.18 1948548.18 2253027.67 2557507.16 2861986.65
5. Total Current Liabilities 87986.30 87986.30 87986.30 87986.30 87986.30 87986.30
Accounts Payable 87986.30 87986.30 87986.30 87986.30 87986.30 87986.30
Bank Overdraft 0.00 0.00 0.00 0.00 0.00 0.00
6. Total Long-term Debt 220294.26 110147.13 0.00 0.00 0.00 0.00
Loan A 220294.26 110147.13 0.00 0.00 0.00 0.00
Loan B 0.00 0.00 0.00 0.00 0.00 0.00
7. Total Equity Capital 440588.52 440588.52 440588.52 440588.52 440588.52 440588.52
Ordinary Capital 440588.52 440588.52 440588.52 440588.52 440588.52 440588.52
Preference Capital 0.00 0.00 0.00 0.00 0.00 0.00
Subsidies 0.00 0.00 0.00 0.00 0.00 0.00
8. Reserves, Retained Profits Brought Forward 568793.54 838771.45 1124746.23 1419973.36 1724452.85 2028932.34
9. Net Profit After Tax 269977.91 285974.77 295227.13 304479.49 304479.49 304479.49
Dividends Payable 0.00 0.00 0.00 0.00 0.00 0.00
Retained Profits 269977.91 285974.77 295227.13 304479.49 304479.49 304479.49
10