"COMPANY NAME" Business Plan: (Tagline or Philosophy) Add A Photo or Personal Design (Optional)
"COMPANY NAME" Business Plan: (Tagline or Philosophy) Add A Photo or Personal Design (Optional)
"COMPANY NAME" Business Plan: (Tagline or Philosophy) Add A Photo or Personal Design (Optional)
(tagline or philosophy)
Owner(s)
Address Line 1
Address Line 2
City, State, Zip Code
Telephone
Email
Fax
Website Address
Facebook Account
Twitter Account
Linkedin Account
I. Table of Contents
I. Table of Contents
V. Market Research
IX Financial Statement
X. Startup Expenses
XII. Appendices
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II. Executive Summary
1. COMPANY DESCRIPTION: List the company name, type of business, location, and legal status,
e.g., corporation, sole proprietorship, partnership.
2. STATEMENT OF MISSION: Write the concise statement of company purpose you developed:
4. THE CONCEPT: Explain the background of your company, how the product came about, how the
market opportunity was recognized, the products and services:
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5. PRODUCTS AND SERVICES: List the products or services your company sells or plans to sell; this
can be generic for a company with many products, e.g., women's sportswear, or specific for a
company with just a few.
6. TARGET MARKET(S): List the markets you intend to reach and why you chose them; indicate the
results of any market analysis or market research.
7. MARKETING AND SALES STRATEGY: Briefly describe how you intend to reach your target
market(s), and the advertising, direct mail, trade show, and other methods you will use to
secure sales.
8. COMPETITORS AND MARKET DISTRIBUTION: Indict the nature of your competition and how the
market is currently divided:
9. COMPETITVE ADVANTAGES AND DISTINCTIONS: Show why your company will be able to
compete successfully; list any import distinctions, such as patents, major contracts, or letter-of-
intent.
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10. MANAGEMENT: Briefly describe the histories and capabilities of your management team,
particularly those of company founders.
11. OPERATIONS: Outline your key operational features, such as locations, crucial distributors or
suppliers, cost saving production techniques, etc.
12. FINANCIALS: Indicate your company's expected revenues and profits for years one through
three.
13. LONG-TERM GOALS: Describe the expected status, e.g., sales, number of employees, number of
locations, market share of your company five years from now.
14. FUNDS SOUGHT AND EXIT STRATEGY: Indicate how much money you are seeking, how many
investors you plan to have, how the funds raised with be used, and how investors or lenders will
get their money out.
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III. General Company Description
Company Description:
Many companies have a brief mission statement, usually in 30 words or fewer, explaining their reason
for being and their guiding principles. Example: Google’s mission is to organize the world’s information
and make it universally accessible and useful.
Definition: Goals are destinations—where you want your business to be. Example, a goal might be to
have a healthy, successful company that is a leader in customer service and that has a loyal customer
following.
Definition: Objectives are progress markers along the way to goal achievement. Example: Objectives
might be annual sales targets and some specific measures of customer satisfaction.
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Company Description (continues)
20. Demographics:
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IV. Products and Services
c. Address an opportunity?
a. What are the unique features of the product/service, such as cost, design, quality, and
capabilities?
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23. Stage and Development
Note: Just as businesses go through stages, so do products and services. If you are still defining
and planning your product or service, you are in the conception stage. At each stage of the life
cycle your product or service will product different levels of sales and require different approached
to marketing. The common stages that a product or service may go through during its life are the
conception, introduction, growth, maturity, and innovation or decline stages.
b. At what stage of development is the product/service (model stage, working prototype, small
production runs, full manufacturing/production, or other)?
b. Include perishability, limited shelf life, installation needs, legal restrictions, staff availability.
or other relevant limitations.
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c. What other factors may reduce or eliminate product/service liability?
26. Production
b. How much will be produced internally, and how much of the production will be
subcontracted out?
d. Who are the backup subcontractors; what are their costs, and who supplies the services?
27. Facilities
a. What are the plans for facilities (home base, manufacturing, office, retail?)
28. Suppliers
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29. Related Products/Services and Spin-Offs
a. What related products/services will be provided, and how will they increase or enhance the
profitability of the venue?
b. What new product/service (spin-offs) could be developed to meet changing market needs
in this industry or others?
b. What patents, trademarks, or copyrights have been obtained or which ones will be
pursued? (only if needed)
c. What licenses or royalty agreement are associated with the product/services, and what
plans have been made for future agreements? (only if needed)
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31. Governmental Approvals
b. What governmental approvals are necessary, and what is the status of such approvals?
Some example of agencies providing governmental approvals include the FDA, EPA, FCC,
USDA, OSDA, IRS, State Department of Revenue and Taxation, Workers' Compensation
Division, health department, planning and zoning commissions.
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